Enhanced AI Enables More Intuitive User Experiences

One UI 7 brings powerful updates to Galaxy AI features^[1] including advanced writing assist tools. Integrated into AI OS, they allow users to boost their productivity where texts can be selected, without needing to switch between applications. This capability expands on the powerful writing assist tools already available to Galaxy users, offering AI-powered options to summarise content, check spelling and grammar, and automatically format notes into bullet points.

Upgraded call features with One UI 7 push the boundaries of communication and connection through call transcripts , with support for 20 languages^[2]. When call recording is enabled, recorded calls will automatically be transcribed for reference later on, eliminating the need to take notes manually while multi-tasking.

Bold New Design for Greater Personalisation and Control  

One UI 7’s powerful AI features come with a significant new look, based on a new notification system that streamlines communication with easy access from the device’s lock screen. It includes Now Bar, which highlights relevant activities across various features like Interpreter, Music, Recording, Stopwatch and more. By offering instant access to important notifications, Now Bar reduces the need to constantly unlock the device and allows users to engage with key information effortlessly. Set to be supported on upcoming Galaxy S series devices, Now Bar will transform the lock screen experience, which will continue to evolve with more intelligent experiences in the future.

These feature upgrades are all anchored in a simple, impactful and emotive design. Together, these principles shape streamlined and cohesive experiences for Galaxy users. Defined by bold, iconic design choices, One UI 7 reduces visual clutter and fosters an inviting experience designed to resonate with users on a personal level and enable intuitive mobile experiences across AI features.

A simplified home screen, redesigned One UI widgets, and lock screen—among other features—work together to grant users granular control over every detail and make customisation intuitive and seamless.

A redesigned camera UX allows more intuitive control over advanced settings. Camera buttons, controls, and modes have been reorganised to make it easier to find the features you need and to give you a clearer preview of the picture you’re taking or the video you’re recording.

For Pro and Pro video modes, the manual settings layout has also been simplified, making it easier to focus on the picture or video you’re shooting. A new zoom control is available when you’re recording in Pro video mode, allowing you to control the zoom speed for smooth transitions.

The official One UI 7 release will commence with upcoming Galaxy S series devices, featuring additional AI capabilities including enhanced on-device AI functions, starting from the first quarter of 2025. In line with Samsung’s commitment to extend its OS upgrade policy, the update will gradually roll out to other Galaxy devices.

The One UI 7 beta program will be first available for Galaxy S24 series devices in Germany, India, Korea, Poland, the UK, and the U.S., from December 5. Galaxy S24 series users can apply to join the beta program via Samsung Members.

[1] Screen image simulated for illustrative purposes. Actual UX/UI may vary.

[2] Supporting total of 20 languages including local dialects: Arabic, Chinese (China mainland, Hong Kong, Taiwan), English (Australia, India, United Kingdom, United States), Dutch, French (Canada, France), German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese (Brazil, Europe), Romanian, Russian, Spanish (Mexico, Spain, United States), Swedish, Thai, Turkish and Vietnamese.

On Samsung.com, from 4^th-22^nd December, customers can claim up to £250 on selected mobile products, and up to a whopping £500 on selected home electronics. With the festive shopping season well underway, it’s the perfect time to make the most of exciting offers to give the gift of technology this Christmas.

A selection of top mobile offers^[1] include

• Claim £250 cashback when you buy the Galaxy Z Flip6 or Z Fold6
• Claim £200 cashback when you buy from the Galaxy S24 series
• Claim £180 cashback when you buy a Galaxy Tab S10 Ultra
• Claim £100 cashback when you buy the Galaxy Watch Ultra
• Claim £75 cashback when you buy the Galaxy Ring
• Claim £70 cashback when you buy the Galaxy Buds3 Pro

And claim cashback on products for your home^[2]:

• Up to £500 cashback when you buy selected fridge freezers
• Up to £400 cashback when you buy a selected Soundbar
• Up to £300 cashback or get a soundbar on us when you buy selected TVs^[3]
• Up to £300 cashback when you buy selected built-in cooking appliances
• Up to £250 cashback when you buy selected vacuum cleaners
• Up to £150 cashback when you buy selected dishwashers
• Up to £100 cashback when you buy selected laundry appliances
• Get a pair of Galaxy Buds on us when you buy any Bespoke Jet vacuum cleaner^[4]

Customers can also save up to 25% on selected monitors with the code XMASMON.^[5] To explore more on the range of exciting offers, visit: https://www.samsung.com/uk/monitors/all-monitors/?voucher-codes

Claiming the cashback is simple:

1. Buy your product: Purchase one or more from our selected range between 04/12/24 – 22/12/24
2. Claim your cashback: Click on the ‘Claim now’ button below, then upload your proof of purchase and any other required information. Remember, claims must be made within 45 days of purchase.
3. Receive your validation email: Once our team has reviewed and validated your claim, you’ll get a confirmation email.
4. Enjoy your cashback: You’ll get your cashback paid into your specified bank account within 45 days of validation.

Full terms and conditions apply. Visit https://samsungoffers.claims/samsungcashback2024 for more details.

[1] Purchase from samsung.com by 22/12/24. Sim–Free purchases only. Claim from Samsung within 30 days. Purchased Product only to be used to claim in one promotion run by the Promoter (except for Galaxy A55 or A35 which can also be used to claim a free Galaxy Fit 3 in the Awesome Autumn promotion run by the Promoter). Other exclusions may apply at point of purchase. To claim, and for full T&Cs, see https://samsungoffers.claims/samsungcashback2024

[2] Purchase from Samsung.com/uk by 22.12.24. Claim from Samsung within 30 days.  Purchased Product only to be used to claim in one promotion run by the Promoter. Participants who claim a Soundbar (if applicable) at the point of purchase under a separate promotion run by the Promoter are not eligible to claim cashback. To claim, and for full T&Cs, see https://samsungoffers.claims/samsungcashback2024   

[3] Purchase from Samsung.com/uk by 22.12.24. Free item automatically added at checkout. While stocks last  Participants who decide to claim a Soundbar at the point of purchase are not eligible to claim cashback under the above cashback promotion or any other promotion run by the Promoter.

[4] Purchase from samsung.com/uk by 17/12/24. Free Buds3 Pro automatically added at basket. Colour selected at random and might vary from pictures displayed. While stocks last.

[5] Purchase from samsung.com/uk by 22/12/24. Enter code at checkout. Not to be used in conjunction with any other offer.

This peace of mind is important when navigating our hyperconnected age as cyber threats become more common and are often undetectable until too late. The global cost of cybercrime is expected to surge in the next four years, rising from $9.22 trillion in 2024 to $13.82 trillion by 2028.^[2] Therefore, it is critical to use a device that benefits from an ecosystem of protective measures — such as security updates. 

But where do these updates come from, and why do they pop up on your phone so regularly? Deep at the heart of Samsung’s Mobile eXperience Business lies Samsung Project Infinity, a classified operation. Samsung Newsroom met the specialist units within Samsung Project Infinity who secure Galaxy devices around the clock.  

Deep Diving for Unknown Dangers 

The Cyber Threat Intelligence (CTI) taskforce is a reconnaissance unit within Samsung Project Infinity along with the Red (RED), Blue (BLUE) and Purple (PURPLE) Teams that go beyond lab conditions to identify real-world dangers. RED and BLUE perform proactive attack and defence functions, seeking out vulnerabilities and taking measures against them. PURPLE is a special operations unit that acts as both a sword and shield for specific critical areas. These teams are strategically deployed in various countries all over the world including Vietnam, Poland, Ukraine and Brazil. 

They work covertly. The only time you’ll ever notice them is when you get an update containing a security patch. 

CTI is dedicated to identifying potential threats and stopping hackers from taking control of your device by staying on top of the latest risks. They work to prevent malicious actions, address threats involving the trade of stolen information and ensure your smartphone or tablet stays securely under your control. 

The taskforce protects Galaxy’s internal infrastructure — safeguarding customer data and employee information such as access credentials — since any confidential information stolen by a hacker could be sold or abused for further attacks. 

To identify potential threats and deploy countermeasures, CTI regularly explores the Deep Web and the Dark Web — bustling markets for security exploits, spyware, malware, ransomware, illicit tools and confidential corporate and customer information. 

Justin Choi, Vice President and Head of the Security Team, Mobile eXperience Business at Samsung Electronics, leads CTI. With over 20 years of experience in the U.S. tech industry as a cybersecurity authority and ethical hacker, Choi has collaborated globally to fortify security for major financial and tech firms. His expertise in identifying and mitigating zero-day threats drives the development of advanced security measures that protect over a billion Galaxy devices around the world. 

“Occasionally, we engage in security research by simulating real-world transactions,” said Choi. “We closely monitor forums and marketplaces for mentions of zero-day or N-day exploits targeting Galaxy devices, as well as any leaked intelligence that could potentially serve as an entry point for system infiltration.” 

As an ethical or “white hat” hacker — whose deep understanding of hacking helps to identify and address vulnerabilities — Choi explained that any hint of suspicious behaviour within the system is swiftly traced to its origin. 

For example, requests for excessive privileges, unexpected behaviour, and network traffic with unknown servers could point to a potential breach, at which point CTI traces Indicators of Compromise to identify the threat actors and the purpose of the attacks. 

“Once we spot these kinds of threats, we collaborate with developers and operators to lock everything down for preventing attacks,” said Ranger, a CTI member. (Samsung Project Infinity staff protect their identities with aliases to avoid being personally targeted by hackers.) “We even communicate with other departments and partners on private channels to avoid taking any chances.” 

CTI also studies threat actors to decipher their behavioural patterns. Understanding their motivations and objectives can help reveal their attack methods and provide insights for fortification. 

“Sometimes, an attack is financially or politically motivated,” added Tower, another CTI member. “Sometimes, they just like to show off.”  

Eliminating Threats Before They Become Real 

While real-time threat detection is crucial, a robust offensive security policy is equally vital. RED and BLUE are inspired by military practices in which a red team simulates enemy attacks and a blue team creates defences to ensure device security in the face of ever-changing threats. In Samsung’s approach, RED simulates hacker attacks and designs new attack scenarios to identify potential vulnerabilities, whereas BLUE develops and implements patches to protect against them. 

Specialising in combating zero-day attacks, the teams address vulnerabilities before they can be exploited to prevent unauthorised access or data breaches. One notable data breach is the Pegasus incident in 2020 that left an operating system vulnerable. 

The RED taskforce initiates their project by investigating Galaxy devices. They continuously use and analyse new features in Galaxy and delve into recently disclosed vulnerabilities, while envisioning potential security threats against users. By conducting diverse research, once they select a target that presents any potential risks to actual Galaxy users, the RED taskforce begins their quest to detect 0-day vulnerabilities in the target. 

“One thing we do is fuzzing,” said Arrowhead, a RED member. “That throws all kinds of unexpected data at software to uncover any hidden flaws.” 

Other methods such as code auditing as well as static and dynamic analyses help develop a comprehensive understanding of a system’s health and security. The team contextualises each threat in everyday scenarios to prevent threats to Galaxy devices. 

“It’s not so urgent if there’s a flaw with the alarm clock, but a glitch in location data could lead to somebody being unknowingly followed through their device,” added Gate, a BLUE member. “Once we discover a hypothetical weakness, we hurry to patch it and roll out an update to the relevant models.” 

The Specialists Among Specialists 

PURPLE acts as both aggressor and protector to ensure the security of critical areas, the key features of Galaxy devices. As the name suggests, PURPLE combines elements of RED and BLUE’s skillsets — however, an extra in-depth knowledge of the security measures built into the mobile devices sets this team apart. 

“Samsung collaborates with external security researchers to uncover vulnerabilities, but our own intimate knowledge of Galaxy systems allows for more effective targeting of potential weak spots,” said Sphinx, a PURPLE member. 

“The better you know a system, the better you can protect it,” added Oracle, another PURPLE member. 

Occasionally, PURPLE is called upon to address issues nobody else can including formulating new security requirements, designs and features. However, it isn’t just about keeping Galaxy devices and the Samsung Knox security platform in good shape. Samsung also advises and proposes solutions to chipset and network vendors depending on their requirements. 

Samsung’s position as a hardware leader means the company can not only scale its security innovations but also cover its secure supply chain. In this way, Galaxy is contributing to the security of next generation of chips. 

Perhaps surprisingly, the motivation behind this work sometimes has nothing to do with technology. PURPLE members perform with a sense of duty to keep people’s devices secure, and they feel a certain pride and satisfaction in finding and addressing vulnerabilities. 

A System of Safeguards 

CTI, RED, BLUE and PURPLE are critical components of Galaxy’s security strategy — but Samsung Project Infinity juggles many initiatives including the Samsung Mobile Security Rewards Programme which works with the wider security community to further scrutinise Galaxy’s defences. 

This year, Samsung has boosted this program with a maximum reward amount of $1 million — its highest cash incentive yet for those who are able to identify the most severe attack scenarios within Galaxy devices. 

“It’s crucial to encourage participation from the security community in identifying potential vulnerabilities,” said Choi. “Especially in a world where cyberattacks are increasingly intelligent and disruptive.” 

All of this goes hand in hand with Samsung’s longstanding model of collaboration with hundreds of partners including carriers, service providers, chipset vendors and more. While regularly working with these partners as well as the wider community to identify threats and develop patches, Samsung Project Infinity ensures Samsung proactively takes initiative and responsibility for reinforcing its own areas of weakness. 

“Just because we have internal specialists, this doesn’t mean we don’t work with others,” added Choi. “Having more eyes gives us a better chance at spotting any vulnerabilities and helps us keep users safe.” 

The next time you see an update, don’t hesitate. Hit “install” and continue your online journey with peace of mind, knowing that there’s a whole team looking out for you. 

1 Timing and availability of security maintenance releases for Samsung Galaxy devices may vary by market, network provider and/or model.

2 Statista Market Insight, “Cybercrime Expected To Skyrocket in Coming Years,” Chart: Cybercrime Expected To Skyrocket in Coming Years | Statista 

Powered by the AI-based ProVisual Engine and Galaxy AI’s Photo Assist features, Galaxy S24 FE showcases an enhanced camera setup that empowers users to be more creative. It’s the perfect device for gaming on the go with a 6.7-inch^[2] Dynamic AMOLED 2X display, a long-lasting 4,700mAh battery, and a powerful Exynos 2400 series chipset. The Galaxy S24 FE offers premium Galaxy AI tools and ecosystem connectivity to enhance communication, productivity and creativity — all housed in an iconic design and protected by robust Samsung Knox security.

“We are committed to offering everyone the chance to experience the transformative power of Galaxy AI. Our new Galaxy S24 FE underlines this commitment, giving more users the opportunity to enjoy a premium mobile experience, designed to unlock next-level creativity and enhance productivity. With a range of standout colours for customers to match to their individual styles, this is the perfect entry-level device into our Galaxy AI ecosystem.”, said Annika Bizon, Director of Marketing, Omnichannel & Head of Ireland – MX Division

Unlock Creativity With AI-enhanced Camera and Editing

Galaxy S24 FE makes it easy for anyone to shoot stunning photos and videos. Its premium camera setup features a 50MP wide lens and 8MP telephoto lens with 3x optical zoom — both supported by optical image stabilisation (OIS) — plus a 12MP ultra-wide lens and a 10MP selfie camera.

The camera system’s capabilities are further elevated by Samsung’s dynamic ProVisual Engine, an AI-driven camera engine that takes visual quality to incredible heights. Making its debut in the FE series, ProVisual Engine features vastly improved technology that leverages advanced AI algorithms to deliver breathtaking detail and remarkably subtle textures:

• Nightography with AI image signal processing (ISP) to improve low light performance, enabling beautiful night portraits.
• Works with the wide camera’s 50MP Adaptive Pixel Sensor to enable optical-quality performance at zoom levels from 2x in addition to the optical 3x zoom. AI zoom also provides the enhanced image quality at distances between digital zoom lengths.
• Object-Aware Engine to recognise scenes and optimise colors in Super High Dynamic Range (HDR), ensuring vibrant and lifelike photos and videos.

When it is time to edit, Photo Assist features breathe life into ideas. Since its introduction with the Galaxy S24 series devices, Galaxy AI has become invaluable for editing images and expressing creativity:

• Generative Edit^[3]reassembles the world through object moving and removal capabilities, allowing more creative freedom
• Portrait Studio^[4]reimagines selfies as cartoons, comics, watercolour paintings, or sketches to add flair to online profiles
• Edit Suggestions^[5] quickly remove pesky flaws, such as reflections, with the press of a button
• Instant Slow-mo^[6] immortalises every second of life’s important moments in a snap

Game On with Powerful Performance

The powerful Exynos 2400 series chipset enables an uncompromised gaming experience compatible with cutting-edge features such as Ray Tracing. In the world where every bit of speed and efficiency counts, the Galaxy S24 FE utilises several key features to stay ahead of the competition:

• A 1x larger vapour chamber^[7] improves cooling to maintain peak performance for longer durations.
• A bigger 4,700mAh battery^[8] allows for long, worry-free gaming sessions.
• A 6.7-inch adaptive Dynamic AMOLED 2X display – the largest display ever used in the FE series – with a up to 120Hz refresh rate provides a smooth and stunning viewing expereince.
• Vision Booster optimises colour and contrast for clear and comfortable gaming even in sunlight.

Seamless Galaxy AI Experiences

The Galaxy S24 FE incorporates the same advanced AI experience as the Galaxy S24 series. Designed to enhance work, simplify communication, and increase connectivity, Galaxy AI on the S24 FE offers tools that unlock new possibilities:

• Circle to Search with Google^[9] satisfies curiosity with unprecedented ease by offering instant search results with just a long press of the home button and circle
• Interpreter^[10] instantly translates in-person conversations, lectures, or any other type of presentations, even when offline
• Live Translate^[11] breaks down communication barriers on phone calls and is now being extended to a selection of popular third-party apps
• Composer from Samsung Keyboard generates suggested text based on simple keywords for email and supported social media apps
• Note Assist^[12]streamlines the note-taking process and automates formatting and translation
• Transcript Assist promptly translates audio. In Samsung Notes, you can get transcription, translation, and summarizing of voice recordings directly. Texts in PDF files also can be translated and overlaid through PDF overlay translation

Connecting and Securing the Samsung Galaxy Ecosystem

Every Galaxy AI-enhanced experience becomes even more useful when the Galaxy S24 FE is connected to Samsung’s expansive mobile ecosystem. It seamlessly transfers files, quickly sets up extended displays, and effortlessly executes complex creative ideas through intuitive inputs. In this hyper-connected Samsung Galaxy ecosystem, Galaxy S24 FE enables experiences that increase productivity, creativity, and efficiency.

Building on the innovative legacy of the S series, the Galaxy S24 FE is fortified with strong security. Samsung Knox, Galaxy’s multi-layer security platform that safeguards critical information and protects against vulnerabilities with end-to-end secure hardware, real-time threat detection, and collaborative protection.

As a continuation of the S24 series design tradition, the Galaxy S24 FE has been made to do more with less when it comes to the planet’s resources. It features a wide variety of recycled materials, including recycled plastics, aluminium, glass, and rare earth elements in both internal and external components.^[13] It also features seven generations of OS upgrades and seven years of security updates^[14] and comes in a packaging box made from 100% recycled paper material.^[15]

The Galaxy S24 FE will be available for order starting 4 October, in Blue, Graphite, Grey, Mint, and Yellow colours.^[16]

Samsung Galaxy S24 FE RRP:

• 128GB, £649
• 256GB, £699

Product Specifications

[1] Available AI features may differ by model. Samsung Account login is required to use certain AI features.

[2] Measured diagonally, Galaxy S24 FE’s screen is 6.7-inch in the full rectangle and 6.5-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

[3] Generative Edit requires a network connection and Samsung account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by Galaxy AI. The accuracy and reliability of the generated output is not guaranteed.

[4] Portrait Studio requires a network connection and Samsung Account login. Supports JPG, HEIC (HEIF), BMP and PNG files. The background must not be transparent. Editing with Generative Portrait results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by Galaxy AI. The accuracy and reliability of the generated output is not guaranteed.

[5] Edit Suggestion is compatible with JPG, PNG, GIF and MP4 formats. Edit results and quality may vary depending on the photography or filming condition. Accuracy of results is not guaranteed.

[6] Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.

[7] Compared Galaxy S24 FE to Galaxy S23 FE.

[8] Compared Galaxy S24 FE to Galaxy S23 FE (4,500mAh).

[9] Requires network connection. Availability of search functions and its supported apps may vary by country, language and device. Results may vary depending on visual matches.

[10] Samsung account login is required. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.

[11] Samsung account login is required. Available in 16 languages at launch.

[12] Samsung account login is required. Requires a network connection. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[13] Galaxy S24 FE features components that incorporate a minimum of 10% recycled plastics sourced from discarded fishing nets, water barrels, PET bottles, and PBT wastes, and pre-consumer recycled aluminum (a minimum of 30%) and glass (a minimum of 20%) sourced from materials generated as a by-product during manufacturing. Additionally, select components incorporate 100% recycled rare earth elements (Neodymium and Praseodymium) recovered from magnets that were discarded during manufacturing or from products that reached their end-of-life.

[14] Galaxy S24 FE will be supported with seven generations of OS upgrades and seven years of security updates from the global launch date.

[15] 100% recycled paper is used in the following packaging components: the Product Packaging Unit Box, Cover Protector, Manual Box, Manual Pad, and DLC Band.

[16] Grey colour available as Currys exclusive.

Samsung implemented optimised software and technology to support filming and transmitting this first-of-its-kind footage in collaboration with the International Olympic Committee (IOC), Olympic Broadcasting Services (OBS) and other Olympic partners.

Galaxy S24 Ultra smartphones were installed on the boats used in the sailing events. For kitesurfing and windsurfing, Galaxy smartphones were attached to each athlete’s shoulder and buoys in the water. With this new viewing experience, sailing fans never missed a beat.

This presented a whole new set of challenges and months of research, development and testing – in close collaboration with the OBS and other Olympic tech partners – to guarantee video quality and connectivity performance across various bodies of water and weather conditions, which can be really windy with huge waves or extremely hot and sunny. Samsung and its partners addressed these challenges by leveraging the Galaxy S24 Ultra’s Optical image stabilisation (OIS) features, increasing transmission power, and installing relay towers on chase boat to ensure a seamless livestream experience for viewers.

In line with the 2024 Paris Olympics vision of a “Games Wide Open,” Samsung is dedicated to bringing a more immersive experience to fans around the world.

Galaxy S24 Ultra installed at the boat of Robert Dickson and Sean Waddilove of Team Ireland as they compete in Men’s Skiff 49er class on day four of the Olympic Games Paris 2024 at Marseille Marina on July 30, 2024 in France. (Photo by Getty Images)

Galaxy S24 Ultra installed at the boat of Isaac McHardie and William McKenzie of Team New Zealand’s boat as they compete in the Men’s Skiff 49er class on day four of the Olympic Games Paris 2024 at Marseille Marina on July 30, 2024 in France. (Photo by Phil Walter / Getty Images)

Galaxy S24 Ultra installed on a buoy on the water as Makoto Tomizawa of Team Japan competes in the Men’s Windsurf iQFoil class on day four of the Olympic Games Paris 2024 at Marseille Marina on July 30, 2024 in France. (Photo by Clive Mason / Getty Images)

Galaxy S24 Ultra installed at the boat of Ian Barrows and Hans Henken of Team USA as they compete in the Men’s Skiff 49er class on day four of the Olympic Games Paris 2024 at Marseille Marina on July 30, 2024 in France. (Photo by Phil Walter / Getty Images)

Galaxy S24 Ultra smartphones installed on the boat of Odile Aanholt and Annette Duetz of Team Netherlands as they compete on their way to gold in Women’s Skiff 49erFX class medal race on day seven of the Olympic Games Paris 2024 at Marseille Marina on August 02, 2024 in France. (Photo by Phil Walter / Getty Images)

Galaxy S24 Ultra smartphones installed at the boat of Paris 2024 sailing competition at Marseille Marina, France.

Galaxy S24 Ultra installed at the boat of Paris 2024 sailing competition at Marseille Marina, France.

Galaxy S24 Ultra installed at the buoy of Paris 2024 sailing competition at Marseille Marina, France.

From July 26 to August 13, customers in the UK and Ireland can claim back up to £150 when purchasing selected Samsung products on Samsung.com^[1]. Plus, go for gold and win double cashback with a 1 in 3 chance to make it £300. Devices that qualify for this winning offer include the latest Galaxy Z Series or Galaxy S24 Series.

The all-new Galaxy Z Fold6 and Galaxy Z Flip6 offer versatile and flexible form factors and are the most powerful Galaxy Z Series to date. With the introduction of the new Galaxy Z Series, Samsung is opening the next chapter of Galaxy AI^[2]. The iconic form factor of the Galaxy Z Fold’s large screen and Galaxy Z Flip’s FlexMode maximise AI capabilities, driving a new era of productivity and creativity. From offering summaries with Note Assist^[3] to translations of live conversations with Interpreter^[4], Galaxy AI simplifies everyday life.

Products featured in the offer include:

• Galaxy Z Fold6
• Galaxy Z Flip6
• Galaxy S24 Ultra
• Galaxy S24+
• Galaxy S24

Claiming the cashback is simple:

1. Buy a qualifying Samsung product between 26^th July – 13^th August from Samsung.com to be eligible to receive up to £150 cashback reward. 1 in 3 chance of doubling reward is offered at point of claim.
2. Submit the claim between 30 days of the purchase date.
3. Samsung will send a notification within 5 working days if the claim is approved, and progress can be tracked anytime.
4. Once the claim has been approved, cashback will be sent to the bank account provided on the Claim Form within 45 days.

If you’re an existing Samsung Rewards Member, you can guarantee gold by doubling the value of your Rewards Points when you spend them on selected Samsung products^[5], including the latest Z Series devices Galaxy Z Fold6 and Z Flip6!

Full terms and conditions apply. Visit https://samsungoffers.claims/summercashback2024 for more details.

^{About Samsung’s Involvement in the Olympic Games}

^{Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Olympic Games for Paris 2024 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will change the way the world experiences the Olympic Games.}

^{About Samsung’s Involvement in the Paralympic Games}

^{Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.}

[1] Purchase from Samsung.com by 13.08.24. Claim from Samsung within 30 days of purchase.  Max 4 Claims per household. 1 in 3 chance of doubling reward is offered at point of claim.

[2] Available AI features may differ by model. Samsung Account login is required to use certain AI features.

[3] Samsung account login is required. Requires a network connection. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[4] Samsung account login is required. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.

[5] Purchase from Samsung.com by 11.08.24. To participate you must be a Samsung Rewards member and be signed-in to your Samsung Account at the time of purchase. Spend your Samsung Rewards Points on a Galaxy S24 Series, Galaxy Z Fold6, Z Flip6, Galaxy Tab S9 Series tablet, Galaxy Book4 Series laptop, Odyssey OLED gaming monitor, or any Galaxy Buds, and receive double their usual value, up to a maximum additional value of £75.

We are at the beginning of one of the most exciting and historic moments in technology. The era of mobile AI is here – which for Samsung arrived with the introduction of Galaxy AI features on the Galaxy S24 series, our first AI phone.

Revolutionising Mobile Experiences with a Hybrid AI Approach  

To bring the real-life benefits of generative AI technology to the Galaxy S24 series, we took a hybrid approach to our AI integration. AI offers so many possibilities, and we believe mobile devices are the primary access point for unlocking its potential as users around the globe continue to rely on their phones for most of their day-to-day needs.

The essential role that mobile devices play in everyday life means they are very personal items that people use during many critical and memorable moments. We understand these behaviours and believe smartphones should work harder so that users can truly make the most of important moments in a simpler, more intuitive, and more epic way. We also recognise the importance of privacy which is why we give users full control over what they share and what they keep private.

We believe our hybrid approach is the most practical and reliable solution to meet all these needs and puts Samsung ahead of the curve. We are providing users with a balance between the instant responsiveness and extra privacy assurance of on-device AI, and the versatility of cloud-based AI through open collaborations with industry-leading partners in offering a variety of functions they need for daily life.

Expanding Possibilities with On-device AI

We made the ‘Live Translate’ feature on-device AI-based, because voice calls are the most basic feature of a smartphone, yet also an intimate and private means of communication. Samsung has committed to empowering users to communicate without language barriers, while at the same time ensuring every communication is safe and private.

To make this feature a reality, our R&D team worked day and night as part of a collaborative process that truly brought out the best in our teams. From determining the right size of AI language models, to training and testing in real-life scenarios, our R&D organisations within the MX business challenged themselves and pushed beyond the limits of what we thought was possible to get this feature running entirely on-device.

Samsung’s global R&D networks around the world, which are in charge of growing the best talents and developing core technologies in each region, have also played a pivotal role. Samsung Research Centres around the globe, including Poland, China, India and Vietnam have dedicated themselves to developing and expanding the languages supported by Galaxy AI. Languages are very cultural, contemporary, and localised so to help people break down language barriers and communicate more naturally, the role of our local R&D offices is even more crucial in opening up new possibilities for users in more regions than ever before.

All these efforts have enabled Samsung to offer something completely new which I’m excited to share. Soon, Samsung is extending the power of Galaxy AI beyond Samsung’s own native calling app by expanding Live Translate to other third-party message apps to support voice calls. So you can stay in contact with friends or colleagues, communicating on your favourite apps in multiple languages.

And since this feature has been integrated into our on-device AI language translation model, users will be able to experience barrier-free communication without worrying about privacy issues like personal data being shared outside their phone when using Live Translate.

I expect that more and more mobile AI features will be incorporated inside mobile devices as the intelligent computing power of the latest chips – particularly NPUs – advances at a blazing-fast speed, along with other technologies. This will enable more people to embrace AI and make every day more convenient while offering greater peace of mind.

Growing Galaxy AI for Tomorrow’s Needs, Today

This exciting news is all part of the extension of our commitment to Galaxy AI and entering the next phase of the mobile AI era. The introduction of Galaxy AI on Galaxy S24 series was only the start. To deliver a completely new and unique AI experience, we will further optimise the Galaxy AI experience for the upcoming foldable devices. Our foldables are the most versatile and flexible form factor in Samsung Galaxy and when combined with Galaxy AI, these two complementary technologies will together unlock all new possibilities.

Samsung is also committed to expanding Galaxy AI experiences across the broader Galaxy ecosystem in a way that only Samsung can. As the mobile AI era moves forward at a rapid pace, Samsung is accelerating mobile AI innovations to meet the needs of not only today, but tomorrow.

Finding the Balance between Innovation and the Environment

Samsung is reimagining how Galaxy technology is designed and packaged to do more with less when it comes to our planet’s natural resources. For the last decade, we have worked to innovate high-performance components that are made with recycled materials.

We took an important step in 2022 when we incorporated recycled discarded fishing nets, also known as ghost nets, in the Galaxy S22 series. Recycled materials can now be found in all Galaxy mobile products, including smartphones, tablets, PCs and wearables^[1]. At the same time, we have expanded our use to a greater variety of materials, from several different types of plastics to metals and glass.

Visualising how the Galaxy S24 series is designed and packaged to do more with less for people and the planet

Galaxy S24 continues to scale the variety of recycled materials in Galaxy devices by applying recycled plastics, glass and aluminium to internal and external components^[2]. It also takes these efforts one step further. For the first time, Galaxy S24 features components made with recycled cobalt and rare earth elements^[3]. In Galaxy S24 Ultra, a minimum of 50% recycled cobalt was used in the battery^[4], and 100% recycled rare earth elements were incorporated into the speakers^[5].

Samsung has a long history of addressing the pervasive challenge of plastic waste through our recycled material innovations, and recycled plastics continue to play an important role in the Galaxy S24 series. The Galaxy S24 series maintains our use of recycled plastics sourced from discarded fishing nets, water barrels and PET bottles.

The recycled ocean-bound plastic^[6] material was created in partnership with global organisations who collected discarded fishing nets abandoned near the oceans. Together, we separated, cleaned and extruded the nets’ properties before optimising them into high-performance, recycled polyamide pellets. Similarly, the recycled polycarbonate and PET materials are sourced from discarded water barrels and PET bottles that we grind, filter and melt down with other additives. This process helps us transform these fragile resources into high-performance optimised materials that uphold Samsung’s state-of-the-art design and high-quality standards. We also teamed up with other organisations to upcycle discarded Thermoplastic Polyurethane (TPU) that was generated from shoe manufacturing.

This is a culmination of our continued efforts with our partners to transform fragile plastic wastes into high performance material used in Galaxy devices. Through the Galaxy S24 series, we aim to use nearly 100 metric tons of recycled plastics^[7] by the end of 2024, which is equivalent to 10 million empty plastic bottles^[8].

When it comes to recycled metal, the Galaxy S24 series incorporates recycled aluminum^[9] that originates from scrap metal generated during manufacturing. The aluminum scrap is re-melted, filtered for impurities and then recycled to make components within Samsung’s product development process. The Galaxy S24 series has the potential to utilise around 110 metric tons of recycled aluminum by the end of 2024, which is the equivalent of 9 million soda cans^[10].

Additionally, the Galaxy S24 series comes in a packaging box made using 100% recycled paper material. By the end of 2024, we hope to use 2,760 metric tons of recycled paper, which is equivalent of 552 million pieces of A4 paper^[11]. If stacked on top of one another, that would be approximately the same height as 71 Burj Khalifas^[12], which is the tallest building in the world.

From the smallest components to the newest, most premium features, the Galaxy S24 series represents a significant stride in Samsung’s ongoing commitment to utilising recycled materials in its smartphones. This work could help us shift to more circular designs and build technology that supports a more sustainable future.

^{[1] Recycled materials can be found in all Galaxy devices released in and after 2022}

^{[2] Galaxy S24 Ultra features recycled materials in the Top Speaker Module, Bottom Speaker Module, Case Front, S Pen Inner Cover, S Pen’s Knob Holder, Side Key, Volume Key, SIM Tray, Camera Deco, Front Screen, Back Glass and Battery.}

^{[3] Neodymium}

^{[4] The batteries of the Galaxy S24 Ultra and Galaxy S24+ include a minimum of 50% pre- and post-consumer recycled cobalt. The battery of the Galaxy S24 includes a minimum of 10% pre- and post-consumer recycled cobalt.}

^{[5] The speakers of the Galaxy S24 series include 100% pre- and post-consumer recycled neodymium.}

^{[6] Ocean-bound plastic is abandoned plastic waste of all sizes (micro-plastics, mezzo-plastics and macro-plastics) that are located within 50km of shores in communities or areas.}

^{[7] Calculated tons of recycled plastics based off sales estimation of the Galaxy S24 series through 2024.}

^{[8] Assuming the weight of 500ml PET bottles is 10g, which is the average weight of PET bottles from manufacturers across the market.}

^{[9] A minimum of 28% pre-consumer recycled aluminium is used in both internal and external aluminium components of Galaxy S24 series. For more information about the recycled materials in the Galaxy S24 series, please review Samsung’s product environmental reports on the Sustainability website.}

^{[10] Average weight of 330ml soda can is calculated from Metal Packaging Europe article.}

^{[11] Average weight of A4 paper is calculated based on ISO 536:2019.}

^{[12] At 828 meters high, the Burj Khalifa holds the record as the tallest building in the world.}

Corning® Gorilla® Armor relies on an extremely precise layering process to achieve its superior anti-reflective properties. The layers are applied at nano-meter level precision – thinner than a human hair – onto the glass surface. The result is a one-of-a-kind display material that dramatically reduces glare by up to 75 percent, enhancing display readability and minimising screen reflections in almost any environment¹. That means bright sun and harsh overhead lights are no match for Galaxy S24 Ultra. This layering process also incorporates a durable layer for greater protection against micro-scratches that can occur during everyday use and build up over time. In Corning lab tests, Gorilla Armor was more than four times more scratch resistant than competitive aluminosilicate cover glasses.^[1]

To make it all possible, vacuum deposition systems in an ultra-clean environment, the same technology used in semiconductor manufacturing, are adopted. Check out the video to get an exclusive look into this world of innovation as the new Corning^® Gorilla^® Armor for Galaxy S24 Ultra comes to life.

[1] Corning® Gorilla® Armor is incorporated into front display of Galaxy S24 Ultra. Scratch tested compared to a competitive aluminosilicate cover glass and reflection tested compared to a typical glass. Performance claims for Corning® Gorilla® Armor are based on Corning’s internal lab testing. Actual performance may vary.

Previously tailored to iOS users, the Try Galaxy app is now available on all Android devices including Galaxy^[1] models for the first time. This means more users can explore the latest features of the Galaxy S24 series and One UI 6.1.

All things considered, it may be high time to give Try Galaxy… a try.

What’s New: Explore Galaxy AI Through Widgets and Tutorials

The updated Try Galaxy app simulates the experience of looking at an actual Galaxy S24 home screen. Once users are in the app, tutorials and interactive content help them navigate the latest interface.

The new widget on the second page of the home screen introduces the core AI-powered features^[2] of the Galaxy S24 series and its advanced camera tools. Users can tap each item to watch short demonstration videos explaining the features and how they’re applied in daily life. Check marks appear next to the completed items so users can track their progress.

Below is an overview of the new AI features spotlighted in the widget:

• Live Translate: Communicate without language barriers using the real-time, two-way call translation feature built into the native app. Effortlessly get in touch with a ride-share driver or make a restaurant reservation in a foreign country with voice and text translations of phone calls, supported in 13 languages.^[3]

• Note Assist^[4]: Take notes as usual, but now receive instant AI-generated summaries to help streamline and organise notes. Turn dense paragraphs into bullet points with headers for easy review. The feature allows for automatic formatting, spell check and translations.

• Chat Assist^[5]: Refine the tone of any text message for the occasion, ranging from professional to casual. Send polished meeting agendas to the boss, and chat with international friends in Spanish. The AI built into the Samsung Keyboard can also translate messages in real-time in 13 languages² so that users can communicate better across cultural and language barriers.

• Photo Assist: Get the perfect shot with the help of Generative Edit^[6], an AI tool that allows users to resize, reposition or even remove objects within photos. Tweak the composition of a photo in an instant with Edit Suggestion. Use the Erase Reflection tool to automatically remove unwanted shadows and light reflections.

• Circle to Search with Google^[7]: With a circling gesture, search for anything displayed on screen without switching apps. When users spot something they like in a social media post, they can simply long-press the home button and draw a circle around the image to get instant and helpful search results about the coveted item. Depending on the location, generative AI-powered overviews will be provided.

In addition to the AI features, the widget sheds light on the Galaxy S24 series’ advanced camera tools. Through immersive tutorial videos shot from first-person perspective, users can learn how to take clear, bright photos at night from far away using Nightography Zoom, record steady videos of subjects moving at high speed with the Super Steady feature and shoot impressive portraits and selfies in Portrait mode.

Other Updates and Availability

While on the app, users can also check out the new Galaxy Themes or background images beyond Wallpapers, offered on the Galaxy S24 Ultra. As a bonus, three types of Art Wallpapers including graffiti and pop art are available for download.

To learn more about the Galaxy ecosystem, users can swipe through informative cards introducing features such as seamless multi-device connectivity, file-sharing capabilities and body composition data available through Samsung Health. For a quick intro to the latest foldable experience, users can watch introductory videos showcasing the Galaxy Z Flip5 and Z Fold5.

The Try Galaxy app currently supports 20 languages^[8] encompassing 120 countries and has amassed over 18 million cumulative downloads since its launch in 2022. Download the updated app by simply scanning a QR code or visit trygalaxy.com

[1] The Try Galaxy app is available on supported Android OS smartphones with the latest version of Chrome, but may not be perfectly optimised depending on device model, setting, screen size, etc. The app runs on Safari, on iPhone 7 and above with iOS 14 or higher.

[2] Galaxy AI features will be provided for free until at least the end of 2025 on supported Samsung Galaxy devices.  The availability of AI features provided by third parties is subject to change

[3] Supported languages include Chinese, English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Thai and Vietnamese.

[4] Note Assist requires a network connection and Samsung Account login. Character limit applies. Service availability may vary by language. Accuracy of results is not guaranteed.

[5] Translating feature in Chat Assist may require Samsung Account login. Some chat applications may not support this feature. Certain languages may require language pack download. Service availability may vary by language. This feature is activated when a translatable language is detected. Accuracy of results is not guaranteed.

[6] Generative Edit requires a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[7] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by language. Accuracy of results is not guaranteed.

[8] The app is supported in Arabic, Simplified Chinese, Traditional Chinese, Czech, English, French (FR/CA), German, Hungarian, Indonesian, Italian, Japanese, Korean, Portuguese, Russian, Latin American Spanish, Spanish, Swedish, Turkish and Vietnamese.