Previously tailored to iOS users, the Try Galaxy app is now available on all Android devices including Galaxy^[1] models for the first time. This means more users can explore the latest features of the Galaxy S24 series and One UI 6.1.

All things considered, it may be high time to give Try Galaxy… a try.

What’s New: Explore Galaxy AI Through Widgets and Tutorials

The updated Try Galaxy app simulates the experience of looking at an actual Galaxy S24 home screen. Once users are in the app, tutorials and interactive content help them navigate the latest interface.

The new widget on the second page of the home screen introduces the core AI-powered features^[2] of the Galaxy S24 series and its advanced camera tools. Users can tap each item to watch short demonstration videos explaining the features and how they’re applied in daily life. Check marks appear next to the completed items so users can track their progress.

Below is an overview of the new AI features spotlighted in the widget:

• Live Translate: Communicate without language barriers using the real-time, two-way call translation feature built into the native app. Effortlessly get in touch with a ride-share driver or make a restaurant reservation in a foreign country with voice and text translations of phone calls, supported in 13 languages.^[3]

• Note Assist^[4]: Take notes as usual, but now receive instant AI-generated summaries to help streamline and organise notes. Turn dense paragraphs into bullet points with headers for easy review. The feature allows for automatic formatting, spell check and translations.

• Chat Assist^[5]: Refine the tone of any text message for the occasion, ranging from professional to casual. Send polished meeting agendas to the boss, and chat with international friends in Spanish. The AI built into the Samsung Keyboard can also translate messages in real-time in 13 languages² so that users can communicate better across cultural and language barriers.

• Photo Assist: Get the perfect shot with the help of Generative Edit^[6], an AI tool that allows users to resize, reposition or even remove objects within photos. Tweak the composition of a photo in an instant with Edit Suggestion. Use the Erase Reflection tool to automatically remove unwanted shadows and light reflections.

• Circle to Search with Google^[7]: With a circling gesture, search for anything displayed on screen without switching apps. When users spot something they like in a social media post, they can simply long-press the home button and draw a circle around the image to get instant and helpful search results about the coveted item. Depending on the location, generative AI-powered overviews will be provided.

In addition to the AI features, the widget sheds light on the Galaxy S24 series’ advanced camera tools. Through immersive tutorial videos shot from first-person perspective, users can learn how to take clear, bright photos at night from far away using Nightography Zoom, record steady videos of subjects moving at high speed with the Super Steady feature and shoot impressive portraits and selfies in Portrait mode.

Other Updates and Availability

While on the app, users can also check out the new Galaxy Themes or background images beyond Wallpapers, offered on the Galaxy S24 Ultra. As a bonus, three types of Art Wallpapers including graffiti and pop art are available for download.

To learn more about the Galaxy ecosystem, users can swipe through informative cards introducing features such as seamless multi-device connectivity, file-sharing capabilities and body composition data available through Samsung Health. For a quick intro to the latest foldable experience, users can watch introductory videos showcasing the Galaxy Z Flip5 and Z Fold5.

The Try Galaxy app currently supports 20 languages^[8] encompassing 120 countries and has amassed over 18 million cumulative downloads since its launch in 2022. Download the updated app by simply scanning a QR code or visit trygalaxy.com

[1] The Try Galaxy app is available on supported Android OS smartphones with the latest version of Chrome, but may not be perfectly optimised depending on device model, setting, screen size, etc. The app runs on Safari, on iPhone 7 and above with iOS 14 or higher.

[2] Galaxy AI features will be provided for free until at least the end of 2025 on supported Samsung Galaxy devices.  The availability of AI features provided by third parties is subject to change

[3] Supported languages include Chinese, English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Thai and Vietnamese.

[4] Note Assist requires a network connection and Samsung Account login. Character limit applies. Service availability may vary by language. Accuracy of results is not guaranteed.

[5] Translating feature in Chat Assist may require Samsung Account login. Some chat applications may not support this feature. Certain languages may require language pack download. Service availability may vary by language. This feature is activated when a translatable language is detected. Accuracy of results is not guaranteed.

[6] Generative Edit requires a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[7] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by language. Accuracy of results is not guaranteed.

[8] The app is supported in Arabic, Simplified Chinese, Traditional Chinese, Czech, English, French (FR/CA), German, Hungarian, Indonesian, Italian, Japanese, Korean, Portuguese, Russian, Latin American Spanish, Spanish, Swedish, Turkish and Vietnamese.

Developing the Galaxy S24 series has been the most rewarding period of my career. As an engineer, I have witnessed many examples of incredible innovations, but AI is the most transformative technology of the century. Few engineers get the chance to be involved in something with such seismic potential. It brings great change, not only for Samsung and the mobile industry, but for all humankind.

When integrated into phones, AI, is to put it simply, a revolution. This is a new era for mobile experiences and Samsung Galaxy has a leading role to play in it. Mobile devices will become the primary access point for AI, and Samsung Galaxy – with our broad and comprehensive product portfolio, heritage of innovation, and philosophy of open collaboration – is in a great position to accelerate its global expansion. We will make mobile AI easy to access and ignite new possibilities for all.

Opening Up New Possibilities

As we pioneer groundbreaking experiences in mobile AI, we’ve thought a lot about how this new and exciting technology can enhance our lives and inspire society’s next steps. Applied with care and consideration, Galaxy AI^[i] helps people communicate beyond borders, complete everyday tasks easily, and so much more.

Since the launch of Galaxy S24 series, we’ve had great feedback about how people actually use Galaxy AI features in their daily lives. One of the most welcomed AI features is Circle to Search^[ii] with Google, an incredible new tool for intuitive discovery. Our communication tools for removing language barriers, such as Live Translate^[iii], Chat Assist^[iv] and Interpreter, have captured the imagination of many. People also love Photo Assist, our tools for creativity powered by our ProVisual Engine.

Again, we’re only getting started. While developing the Galaxy S24 series, we had many ideas and concepts that we wanted to bring to life. Galaxy users will be able to enjoy more Galaxy AI features that build on these ideas and concepts over time as Samsung continuously enhances and grows the mobile AI experiences^[v].

Moreover, we are already planning next steps for Galaxy AI beyond smartphones – optimising it for various categories of devices, across various services. In the near future, the select Galaxy wearables will use AI to enhance digital health and unlock a whole new era of expanded intelligent health experiences. Samsung will keep enriching and expanding Galaxy AI experiences across categories through collaborations with more industry-leading AI partners.

The Next Big Thing is YOU

Over the past year, we frequently asked ourselves what users want or need and what they could achieve with a little assistance. These questions inspired the Galaxy S24 series, our first AI phone that invites users to imagine how their lives could change thanks to AI. It is the phone of the future, shaping the standard of mobile AI and defining this emerging category of AI phones.

Of course, there are challenges and responsibilities to consider. AI models in training are still susceptible to hallucinations, and the debate on intellectual property rights continues. It is crucial that companies openly collaborate to carefully define AI experiences, so users can confidently and reliably enjoy their new abilities.

It’s also important to raise the standards of security and privacy in this new era of data-intensive mobile experiences. That is one of the reasons we’ve taken a hybrid approach that combines on-device and cloud-based AI. Besides ensuring seamless usability, this lets users limit some features to function entirely on-device, giving them greater control over what they do with their data. We remain committed to enhancing Galaxy device security and privacy by providing users with transparency and choice.

In this new era of mobile AI, it is no longer a question of what any phone can do, but what individuals can achieve with the right tools. Galaxy S24 series provides just some of those tools and I can’t wait to see what you will do with them. It is you who decides what’s possible, useful, and meaningful. The next chapter of mobile experiences does not belong to us. It belongs to you, our Samsung Galaxy users.

[i] Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties

[ii] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.

[iii] Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Calls must be made using the native Samsung dialer. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.

[iv] Requires Samsung account log in and internet connection.

[v] Features and supported devices to be confirmed. Some Galaxy AI features already announced for Galaxy S24 series will be available on Galaxy S23 series, S23 FE, Z Fold 5, Z Flip5 and Tab S9 series via software updates. Availability may differ depending on model and region.

It’s AI that tags along throughout your workday. On your subway commute, it suggests an eloquent response to your boss’s email. In the afternoon, it live translates a call with your global team and provides a summary and transcript immediately after. At night, it helps you archive all the resources and materials you gathered during another dizzying day of multitasking – in seconds.

For all the talk about AI transforming work, the game changer for the workforce is AI that goes everywhere you go. In other words, AI that’s as mobile as your mobile device.

Enter Galaxy S24, the first AI-powered phone.

With Galaxy S24, Samsung is harnessing AI to deliver new dimensions of personal convenience, productivity and communication into our daily lives^[1]. The impact will be profound in the world of work, where being productive on the go has become part of the job.

Here’s how several of the device’s features, powered by Galaxy AI, transform how we work:

Removing Communications Barriers

Businesses today routinely link up across borders and time zones to pursue new market opportunities. Accuracy and speed are a must, but international communication can create misunderstanding, swirl and delays. Galaxy S24 helps professionals collaborate more effectively whether they’re at the office, working from home or somewhere in between.

Real-time, two-way translation on conference calls: You’re setting up a conference call with a potential business partner in an overseas company. You want it to go as smoothly as possible, but you’re concerned about the language barriers.

Galaxy S24’s Live Translate translates phone conversations in real time, ensuring you’ll be as clear, creative and professional with overseas colleagues or clients as you’d be in your own language^[2]. Offered in 13 languages at launch^[3], Live Translate provides two-way translation on both devices, even if one party isn’t using a Galaxy – or even a smartphone.

Translated and tailored tone for professional emails or texts: It’s your first day in a new job, and you want to make a good impression in your first email to your colleagues.

With Galaxy S24’s Chat Assist, you’re offered different AI-generated options on how to restructure your message and writing style, so you get the tone just right^[4]. Whether it’s drafting a catchy social media post or a formal email to your boss, this feature is accessible right from the Samsung Keyboard, so you can use it on any application and make sure you hit the appropriate note every time. And if you’re working with a colleague overseas, Chat Assist’s availability in 13 languages2 allows you to do all this in a language you don’t even speak^[5].

Converse face-to-face without language barriers: As a small business owner attending an expo on emerging market trends, you spot a renowned expert in your niche from a popular YouTube business page. You want to pick her brain, but you know from the show that she speaks Italian, and you don’t.

Interpreter takes live translation out of the call app and into the physical world. With this feature, Galaxy S24 becomes a real-time, in-person translator. Because the tool splits the phone screen into two horizontally, each person can show instantly translated text to the other, along with accompanying audio. It also lets you select the language you need and communicate smoothly and professionally with anyone around you.

Organise Your Phone and Your Thoughts

Although our phones provide a handy way to capture ideas, research projects and arrange meetings, organising all that on a handheld device can be a challenge. Using responsive Galaxy AI capabilities, however, Galaxy S24 intelligently organises your phone, so you stay focused on the big picture.

Keep your documents and plans organised: Deep into a work project, you realise the relevant resources you need are scattered everywhere: long emails, detailed articles, PDFs and more. If you could pull everything together into one cohesive format, it would save you hours of laborious notetaking and file conversion.

Thanks to the Note Assist feature, you can generate, read and save abridged versions of all your materials in a few taps of your finger, transforming the daily churn of documents into a well-structured archive^[6]. By pulling up a document, Note Assist prompts you to save its content straight to your Samsung Notes app. Once there, the feature can auto format the text and correct spelling mistakes before creating a simple or detailed bullet point summary of the whole document above the main text so you can see all the key points at a glance whenever you need to.

The feature can also extract and summarise text straight from physical books and papers and can translate notes into other languages, while its Browsing Assist capabilities can turn long, detailed articles into succinct summaries.

Accurately document everything: It’s a classic dilemma: You’re in an important work meeting, and you need to take detailed notes while at the same time staying focused and making contributions. With Galaxy S24, you can have it both ways.

Transcript Assist creates full, accurate records of meetings and conversations. Simply record the meeting using the native Samsung voice recording app, and afterwards Transcript Assist will offer to convert it to text, with sentences separated according to individual speakers^[7]. Once you’ve got your transcript, you can share it with your colleagues as is, or send it to Samsung Notes and add an AI-generated bullet summary to it using Note Assist.

If you have pre-existing audio files recorded without Transcript Assist, the feature can convert these files to notes using Text to Audio.

When it comes to work, the power of having AI on our mobile devices goes beyond automating mundane tasks. Galaxy S24 illustrates how technology can dramatically improve how we work, think and create – by being indispensable, mobile and close at hand.

[1] Galaxy AI features will be provided for free until at least the end of 2025 on supported Samsung Galaxy devices.  The availability of AI features provided by third parties is subject to change.

[2] Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Available in 13 languages from launch.

[3] Languages include: Chinese (simplified), English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Thai, and Vietnamese.

[4] Tone suggesting feature in Chat Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[5] Translating feature in Chat Assist may require Samsung Account login. Some chat applications may not support this feature. Certain languages may require language pack download. Service availability may vary by language. This feature is activated when a translatable language is detected. Accuracy of results is not guaranteed.

[6] Note Assist requires a network connection and Samsung Account login. Character limit applies. Service availability may vary by language. Accuracy of results is not guaranteed.

[7] Transcript Assist requires a network connection and Samsung Account login. Transcript Assist is only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Summarising feature in Transcript Assist can be activated when a certain number of characters is met. Service availability may vary by language. Accuracy of results is not guaranteed.

Samsung Galaxy S24 series, powered by Galaxy AI^[1], is a personal travel guide in your pocket making the experience smoother and more accessible than ever.

Considering a weekend in Paris? Thanks to the 2024 Summer Olympics, that will be even more popular this year, making it a more challenging destination. Here are all the ways in which Galaxy AI can ease the journey at step, from planning and communicating better to discovering cultures and creating great memories.

THREE MONTHS OUT: You build an (intelligent) three-day itinerary. 

AI can help eliminate travel indecision and answer the question, where should I go?

As you scroll through social media, for example, a photo highlighting an exhibition at Paris’ Musée d’Orsay grabs your attention. Rather than switching apps to learn more, you use Galaxy S24’s Circle to Search with Google^[2] feature (available January 31), which lets you act on inspiration the moment it strikes.

You press and hold the Home button to activate the feature. The new experience, which brings Google’s latest AI capabilities to Galaxy users, allows you to search what’s displayed on your screen, including images, videos or text. With your finger or Samsung S Pen, you can simply draw a circle around what you’re curious about—in this case, a social media post—and Circle to Search with Google quickly pulls up relevant information, such as details about the exhibition.

For certain searches, this feature also allows you to get AI-powered overviews so you can more easily understand concepts, ideas or topics from helpful information pulled together from across the web. In this way, well ahead of your travels, AI adds a new dimension of preparation, helping you follow your curiosity with confidence.

On Galaxy S24, Circle to Search with Google lets you follow your inspirations directly and intuitively.

DAY ONE: You make connections across language barriers, thanks to your personal pocket translator.

Settling into your hostel, you’re keen to meet people and get all the hot tips on where to eat and what to see. But while travel is an exciting experience, it can be overwhelming if you don’t speak the language. In the hostel’s lounge area, you use Galaxy S24’s Interpreter feature to sidestep the language differences and converse with your fellow travellers in real time and in person, asking them for site-seeing recommendations with a local spin. On one side of the screen is the translated audio text of the person you’re speaking to, and on the other side is your part of the conversation translated for them.

Having made plans to meet up with your new companions later for dinner by the Seine, you use Chat Assist’s Message Translate feature to stay in touch throughout the day and time your rendezvous perfectly^[3]. By combining Message Translate with Chat Assist’s Writing Style tool, you can automatically adjust your messages to make sure you’re using a friendly tone instead of an unintentionally stilted, formal one^[4].

Thanks to mobile AI, you can make travel a more social experience, forging meaningful connections across language barriers in the moment – voilà!

Say au revoir to language barriers. Interpreter’s live translation makes it easy to talk to someone in another language.

DAY TWO: You explore the local food and culture, powered by your own digital travel agent.

Even the best planned vacations encounter hiccups, but with mobile AI, you’re prepared.

If you realise you booked your exhibition tickets at the Musée d’Orsay for the wrong day, for example, you can call to the ticket office with the peace of mind of knowing you don’t need to speak French.

Supported in 13 languages at launch^[5], Live Translate^[6] takes the stress out of problem-solving in a different language. Galaxy S24 is the first phone to offer real-time, two-way call translation within its native call app. When you phone the museum, the call app offers you an option to launch Live Translate, which provides both text and audio translations instantly.

The feature also works for the person on the other end of the line, regardless of whether they’re using a Galaxy device, allowing you to rebook your ticket as easily as you would at home and head out for a day full of art and culture.

DAY THREE: As your trip comes to a close, your AI-powered phone helps you fine-tune your holiday pics.

Before long, you’re having one last pain au chocolate in a boulangerie at Charles de Gaulle Airport, reflecting on your all-too-brief weekend in the City of Lights.

You want to send your hostel friends a group photo of you all in front of the Eiffel Tower, but the well-meaning passer-by who took it got the composition slightly wrong. The Eiffel Tower is tilting at an angle, and your group is off to the right instead of in the centre. With Generative Edit, you can go beyond the boundaries of photography and correct these issues in a couple of taps^[7].

When you rotate the image to straighten up France’s most iconic structure, Generative Edit fills in the newly created blanks in the corners using intelligent outpainting technology to extend what’s already there, with no cropping required. As for you and your friends, simply select them with your finger, move them to the centre and let Generative Edit’s inpainting capabilities fill in the blank space.

With Galaxy S24 at your side, mobile AI will change more than the logistics of travel. It will also change the traveller in profound ways, encouraging a sense of discovery, emboldening more meaningful interaction with locals and making the world feel grander, but at the same time, more accessible than ever.

[1] Galaxy AI features will be provided for free until at least the end of 2025 on supported Samsung Galaxy devices.  The availability of AI features provided by third parties is subject to change.

[2] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by language. Accuracy of results is not guaranteed.

[3] Translating feature in Chat Assist may require Samsung Account login. Some chat applications may not support this feature. Certain languages may require language pack download. Service availability may vary by language. This feature is activated when a translatable language is detected. Accuracy of results is not guaranteed.

[4] Tone suggesting feature in Chat Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[5] Languages include: Chinese (simplified), English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Thai, and Vietnamese.

[6] Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Available in 13 languages from launch.

[7] Generative Edit requires a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

LONDON, UK – Tuesday 6^th February 2024 – Samsung Electronics Co., Ltd: To commemorate the launch of the Galaxy S24 Series, Samsung challenged runners to run the Circle line. In a transformative collaboration, the world-famous Tube Map, which was designed by Harry Beck in 1933, has been reimagined into a circle, to more clearly emphasise the Circle line. The temporary redesign champions the new Circle to Search with Google feature – a new tool on the Galaxy S24 device.

Guided by running virtuoso Jonny Davies, the long-distance professional who grew his social media stride by conquering each tube line in consecutive days, and #TeamGalaxy’s Warren Whitely, 100 members of the Samsung community embarked on the 24.8km run of the ‘Circle to Search’ line. Also supporting the pair on the day was Savannah Sachdev, bringing her infectious energy to this trio of running excellence.

Equipped with the Galaxy S24 Ultra, Warren and Jonny led the community around the 24 tube stations, with pitstops for participants to get hands-on with the device. During the run, they tested out the new Circle to Search with Google feature^[1]  – a new tool on the Galaxy S24 Series where users can instantly search anything they see on their phone, without switching apps.

Sporting bespoke outfits with branding from the TfL collaboration, the 100-people cohort captured the attention of people across the city as they took on this challenge, which resulted in over 1 million impressions on social media.

For information on Samsung events, visit https://www.samsung.com/uk/explore/kings-cross/events-and-experiences

[1] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by language. Accuracy of results is not guaranteed.

LONDON, UK – January 31st, 2024 – The iconic Harry Beck Tube Map has been reimagined for the first time in over 90 years, as part of a new partnership between Transport for London (TfL) and Samsung, to promote the Circle to Search with Google feature on the newly launched Samsung Galaxy S24.

In a transformative collaboration, the world-famous Tube Map, which was designed by Harry Beck in 1933, has been reimagined into a circle to more clearly emphasise the Circle line. The temporary redesign champions the new Circle to Search with Google feature – a new tool on the Galaxy S24 device where users can instantly search anything you see on your phone, without switching apps. It can quickly help you find a recipe for something delicious you saw on social or where to buy the shirt someone’s wearing in a photo by drawing a simple gesture with the S Pen or finger.

As part of the two-week collaborative takeover, the limited-edition map, which has been designed to work as a functional map of the Tube network, will be on display on Circle line platforms at five stations: King’s Cross, Blackfriars, Westminster, Liverpool Street, Paddington. While not replacing the current Tube map, it shows all 11 London Underground lines, and also temporarily shows the Circle line as the ‘Circle to Search’ line.

Annika Bizon, Director of Marketing, Omnichannel & Head of Ireland – MX Division said: “We’re thrilled to partner with Transport for London to bring our new technology to life for people across the capital with this exciting redesign of the iconic TfL Tube map.

“The launch of the Galaxy S24 Series with the new Circle to Search with Google feature marks a new era of mobile experience for Samsung, and we’re proud to commemorate the devices going on sale today with this activation.”

Emma Strain, Customer Director at Transport for London (TfL) said: “We’re delighted to partner with Samsung on this exciting reimagining of our iconic map for the first time in 90 years. Partnerships like this help us and brands engage with hundreds of thousands of people who pass through our stations every day.”

The Kings Cross advertising takeover will be the largest of its kind at one of the busiest Tube stations in London, reaching everyone who travels through the station over the campaign period. The two glass entrances at Victoria Underground station will also be creatively wrapped with the limited-edition map, as well as feature bespoke roundels highlighting the Circle to Search line to further promote the partnership.

The partnership, activated by media agency Starcom and creative marketing agency Iris, and booked via Global, the Media and Entertainment Group, will be live from the 31st of January to the 13th of February with a potential footfall of 11.7 million across the stations it’s being activated in during this time. With promotion across 100+ advertising sites, the media campaign is set to deliver 152 million+ out-of-home advertising impacts.

In tandem with the TfL activation, Samsung is introducing ‘Samsung Circle the City’ – an above-ground running route following the Circle Line to amplify the Galaxy S24’s Circle to Search with Google, with members of its community set to take on the challenge on the 3rd of February.

Credits:

• Creative Agency: Iris
• Media Support: Starcom & Global
• PR Support: Ketchum
• Social Activation: Coolr

Notes to Editors

For more information about TfL’s commercial partnership work – please visit https://tfl.gov.uk/info-for/business-and-advertisers/commercial-media

While some maps on platforms will be changed to this limited-edition design, there will still be traditional Harry Beck maps available in the station and in-train announcements, announcements within the stations and staff on platforms will continue to help customers should they require it.

While the map has evolved since Harry Beck’s original map in 1933, as new stations, lines and facilities are added – this is the first time TfL has produced an official map for its network that differs from the Beck design.

*Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by language. Accuracy of results is not guaranteed.

LONDON, U.K – January 31, 2024 – Samsung Electronics Co., Ltd. Has announced availability of the new Galaxy S24 series, which has received an impressive number of pre-orders thanks to its transformational Galaxy AI capabilities. Following the announcement, pre-orders for the new Samsung Galaxy S24 series in the UK surpassed total pre-orders for its predecessor in just under seven days with 70% of customers opting for the most premium Galaxy S24 Ultra.

“The launch of the Galaxy S24 series demonstrates our initial step toward a new era of AI phones that go beyond the current smartphone,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Designed to be an essential part of our daily lives, Galaxy AI will permanently change the way people interact with the world. We can’t wait to see how our users enhance and empower their everyday lives with Galaxy AI to open up endless possibilities”

“The Galaxy S24 series is leading the new era of mobile, and I’m thrilled that we are now putting AI right into people’s hands across the UK,” said James Kitto, Vice President, Head of MX Division, Samsung Electronics UK. “With Galaxy AI, we have created a new blueprint for the smartphone, making AI accessible, breaking barriers and supercharging experiences. I can’t wait for our customers to see the power it can unleash at work, while travelling or being creative at home.”

Galaxy AI delivers innovative and practical AI features to help transform the way we communicate, create and discover the world. From barrier-free communication through features like Live Translate and Chat Assist to a new standard for search provided by Circle to Search with Google^[1], AI will improve nearly every experience that Galaxy S24 users can enjoy. The new ProVisual Engine, a suite of AI-powered camera tools, maximizes creative freedom, from image capturing with new zoom capabilities to editing with the help of generative AI.

Samsung goes even further to democratise these latest innovations so more users can enjoy these enriched experiences. More language options will be available for AI features, in addition to the current 13 languages. Most Galaxy AI experiences will also be extended to previous models through software updates, including the Galaxy S23 series, S23 FE, Z Fold5, Z Flip5, and Tab S9 series. Lastly, in Samsung’s commitment to a longer and reliable product lifecycle, Galaxy S24 series now offers seven generations of OS upgrades and seven years of security updates.

From January 31, the Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 will be widely available through carriers and retailers and on Samsung.com. Starting today, customers who purchase any model of the Galaxy S24 series can also claim a pair of Galaxy Buds2 Pro and SmartTag2, together worth £253^[2]

The Galaxy S24 Ultra comes in Titanium Grey, Titanium Black, Titanium Violet and Titanium Yellow. The Galaxy S24+ and Galaxy S24 are available in Onyx Black, Marble Grey, Cobalt Violet and Amber Yellow. More unique exclusive colour options will be available at Samsung.com^[3], including the Galaxy S24 Ultra in Titanium Blue, Titanium Orange and Titanium Green and the Galaxy S24+ and Galaxy S24 in Sapphire Blue, Sandstone Orange and Jade Green.

Pricing

Galaxy S24 Ultra RRP:

• 256GB – £1249
• 512GB – £1349
• 1TB – £1549

Galaxy S24+ RRP:

• 256GB – £999
• 512GB – £1099

Galaxy S24 RRP:

• 128GB – £799
• 256GB – £859

For more information about Galaxy S24 series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com.

[1] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by language. Accuracy of results is not guaranteed.

[2] Purchase a qualifying Samsung Galaxy S24, S24+ or S24 Ultra between 31/01/2024 and 27/02/2024 from a participating retailer. Claim Galaxy Buds2 Pro in graphite and a SmartTag2 in black within 30 days of purchase. UK/ROI/CI and IoM 18+ only. Full terms and conditions apply.

[3] Availability of colours may vary by carriers.

And with extra hours on their hands, Brits would use the time to relax (40%), hang out with their loved ones (23%), and even take up a side hustle to make more money (25%), thanks to fueled confidence from AI technology.

The new Samsung Galaxy S24 has arrived at the perfect moment, created with timesaving in mind, giving people a day-to-day advantage.

For those looking to speed up the workday, the new Transcript and Notes Assist^[1] helps streamline admin like never before. There is also Live Translate^[2], a feature that allows two people speaking in different languages to have a conversation in real-time. Circle to Search with Google’^[3] lets you instantly search anything you see on your phone, without switching apps. It can quickly help you find a recipe for something delicious you saw on social or where to buy the shirt someone’s wearing in a photo.

Today, research from Samsung reveals that over a third (35%) of the nation wants to use AI more, with almost 3 in 4 (74%) trusting the power of the technology when used responsibly. A staggering 29% would even turn to AI to assist them with big life events like an important meeting at work (32%), planning a once-in-a-lifetime holiday (27%), or pulling together a milestone birthday party.

Samsung is teaming up with leading Professor and AI expert Hannah Fry as an ambassador for Samsung Galaxy AI, to demystify AI and uncover the potential of the technology when it comes to speeding up our daily routines.

Professor Hannah Fry comments: “AI isn’t just about the big things that can almost feel out of this world. AI has the potential to make us smarter in our everyday lives. It can help families keep on top of their schedules and busy diaries, improve online shopping, as well as speed up the workday with intelligent tools that cut the time spent on admin. AI is not a thing of the future, it is happening here and now.”

And whilst AI is benefiting our lives now, research by trends forecaster, The Future Laboratory, has unveiled how such technologies will also shape our future, from more bespoke e-commerce experiences, to upgraded algorithms and personalised gaming experiences – with behaviour cloning capabilities to literally put players in their game.

For now, when it comes to other tasks Brits would hand over to AI, topping the list includes keeping on top of calendar reminders (37%), paying the bills (33%), and writing their shopping lists (24%).

Annika Bizon, Director of Marketing, Omnichannel & Head of Ireland – MX Division comments: “The noise around the potential for AI has been building in recent years. But for many of us as individuals, the question remains: how and when will we see tangible and meaningful benefits in our daily lives? We believe that’s where Samsung comes in. Galaxy AI brings a new dawn for the smartphone, putting barrier-free communications, unleashed productivity, and redefined creativity right in the palm of Samsung users’ hands – and we can’t wait to see what they do with it.”

The new Samsung Galaxy S24 series is available for pre-order now at samsung.com and shoppers can purchase online or in-store from 31st January 2024.

[1] Note Assist requires a network connection and Samsung Account login. Character limit applies. Service availability may vary by language. Accuracy of results is not guaranteed.

[2] Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Available in 13 languages from launch.

[3] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by language. Accuracy of results is not guaranteed.

“The Galaxy S24 series transforms our connection with the world and ignites the next decade of mobile innovation,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Galaxy AI is built on our innovation heritage and deep understanding of how people use their phones. We’re excited to see how our users around the world empower their everyday lives with Galaxy AI to open up new possibilities.”

“We are thrilled to introduce the Galaxy S24 Series and lead the new era of mobile with Galaxy AI,” said James Kitto, Vice President, Head of MX Division, Samsung Electronics UK. “Our Galaxy S Series range has always been the trend-setter in providing premium mobile experiences, and we’ve taken this further with the Galaxy S24 – placing AI right into people’s hands and unleashing the power and potential of everyone that touches it. Whether you are at work, travelling, or being creative at home, Galaxy AI allows users to enhance every part of their daily lives.”

Make Everyday Experiences Epic

Galaxy AI introduces meaningful intelligence aimed at enhancing every part of life, especially the phone’s most fundamental role: communication. When you need to communicate defying language barriers, Galaxy S24 makes it easier than ever. Chat with a student or colleague from abroad. Book a reservation while on vacation in another country. It’s all possible with Live Translate[2], two-way, real-time voice and text translations of phone calls within the native app. No third-party apps are required, and on-device AI keeps conversations completely private.

With Interpreter, live conversations can be instantly translated on a split-screen view so people standing opposite each other can read a text transcription of what the other person has said. It even works without cellular data or Wi-Fi.

For messages and other apps, Chat Assist can help perfect conversational tones to ensure communication sounds as it was intended: like a polite message to a co-worker or a short and catchy phrase for a social media caption[3]. AI built into Samsung Keyboard can also translate messages, emails and more in real-time in 13 languages[4]. With the power of AI, you can connect and collaborate quicker, simpler and more effectively when it comes to work with the S24 Series which will also be available for business. In the car meanwhile, Android Auto[5] will automatically summarise incoming messages and suggest relevant replies and actions, like sending someone your ETA, so you can stay connected while staying focused on the road.

Organisation also gets a big boost with Note Assist[6] in Samsung Notes, featuring AI-generated summaries, template creation that streamlines notes with pre-made formats, and cover creation to make notes easy to spot with a brief preview. For voice recordings, even when there are multiple speakers, Transcript Assist[7] uses AI and Speech-to-Text technology to transcribe, summarise and even translate recordings.

Communication isn’t the only way Galaxy S24 takes the fundamental benefits of the phone into the future. Online search has transformed nearly every aspect of life. Galaxy S24 marks a milestone in the history of search as the first phone to debut intuitive, gesture-driven Circle to Search[8] with Google. To give Galaxy users an incredible new tool, Galaxy turned to the worldwide leader of search, Google, and opened up new forms of discovery with a simple gesture. With a long press on the home button, you can circle, highlight, scribble on, or tap anything on Galaxy S24’s screen to see helpful, high-quality search results. If you see a beautiful landmark in the background of your friend’s social media post, or a surprising fun fact on YouTube Shorts, you can quickly learn more – without having to leave the app that you’re in. It’s that easy. And that epic.

Unleash Creativity to Discover the World in New Ways

Galaxy S24 series’ ProVisual Engine[9] is a comprehensive suite of AI-powered tools that transform image capturing abilities and maximise creative freedom every step of the way, from setting up a shot all the way to sharing it on social. Gone are shaky, pixelated images taken from far away. Galaxy S24 Ultra’s Quad Tele System, with new 5x optical zoom lens, works with the 50MP sensor to enable optical-quality performance at zoom levels from 2x, 3x, 5x to 10x[10] magnification thanks to Adaptive Pixel Sensor. Images also show crystal clear results at 100x with enhanced digital zoom.

With upgraded Nightography capabilities, photos and videos shot on Galaxy S24 Space Zoom are brilliant in any conditions, even when zoomed in. Capture more light in dim conditions with Galaxy S24 Ultra’s larger pixel size, now 1.4 um, which is 60% bigger[11] compared to the previous model. Blur is reduced on Galaxy S24 Ultra with wider optical image stabiliser (OIS) angles and enhanced hand-shake compensation. When recording videos, both front and rear cameras are equipped with Dedicated ISP Block for noise reduction, and Galaxy S24 analyses gyro information to distinguish between the filmer’s movement and the subject’s. This allows more effective noise removal and clear videos in the dark, even from far away.

After great shots are captured, innovative Galaxy AI editing tools enable to make simple edits like erase, re-compose, and remaster photos. For easier and more efficient optimisations, Edit Suggestion[12] uses Galaxy AI to suggest the perfectly suitable tweaks for each photo. To give users even more creative control and freedom, Generative Edit[13] can fill in parts of an image background with generative AI. When a picture is crooked, AI will fill in the borders. When an object needs to be slightly moved to be in the perfect position, AI lets users adjust the position of the subject and generates a perfectly blended background in its original spot. Anytime Galaxy S24 deploys generative AI to amplify an image, a watermark will appear on the image and in metadata. And if an action-packed video needs to be slowed down, new Instant Slow-mo can generate additional frames based on movements to smoothly slow down action-packed moments for a more detailed look.

To ensure every image stuns at every stage, Super HDR reveals lifelike previews before the shutter is ever pressed. And while capturing memories is an essential phone feature, sharing memories with the world is just as meaningful. Now, third-party social apps make the most of Galaxy’s AI-powered camera system. Premium Galaxy S series camera features now integrate directly with mobile apps, like Instagram, in HDR to level up social sharing[14]. When it’s time to find an image in Gallery or on your go-to social app, photos are also shown in Super HDR for a more lifelike range of brightness, colour and contrast by analysing highlighted section of the images.

Galaxy’s Most Intelligent Experience Ever, Powered by Premium Performance

As AI becomes a more prominent part of everyday life, performance power must excel to meet the demands. Gaming. Heavy-duty video recording and editing. Jumping between five apps as you plan a trip. Whatever the task, Galaxy S24 provides an incredible experience thanks to enhancements in its chipset[15], display and more. Every Galaxy S24 Ultra is equipped with Snapdragon® 8 Gen 3 Mobile Platform for Galaxy[16]. Optimised especially for Galaxy users, this chipset delivers remarkable NPU improvement for incredibly efficient AI processing. In all three Galaxy S24 models, 1-120 Hz adaptive refresh rates also improve performance efficiency.

Galaxy gaming is more powerful thanks to hardware and software improvements. Galaxy S24 Ultra boast an optimal thermal control system with a 1.9 times larger vapour chamber[17], improving device surface temperature while also maximising sustained performance power. Ray tracing enables lifelike visuals with superior shadow and reflection effect. And through collaboration with industry-leading gaming partners, Galaxy S24 let users enjoy more optimised popular global mobile games.

Visuals are more vibrant and captivating on the brightest Galaxy display ever[18]. Galaxy S24 reaches 2,600nit peak brightness and delivers improved outdoor visibility with Vision Booster.

On the display, Corning® Gorilla® Armor[19] on the Galaxy S24 Ultra is optically enhanced and demonstrates superior durability against damage caused by every day scratches. It delivers dramatically reduced reflection by up to 75% in a wide range of lighting conditions, ensuring a smooth, comfortable viewing experience.

Across the Galaxy S24 series, design enhancements with slimmer and even bezels make it easier to immerse in any viewing experience and enable larger screen sizes on Galaxy S24+’s 6.7-inch and Galaxy S24’s 6.2-inch displays within the same size specifications[20]. Galaxy S24 Ultra has a 6.8-inch flatter display, optimised not just for viewing but also for productivity. Plus, Galaxy S24+ now supports the same level of QHD+ found on Galaxy S24 Ultra.

Advanced Security and Privacy Empowers User Choice and Trust

Secured by Samsung Knox, Galaxy’s defence-grade, multi-layer security platform, Galaxy S24 safeguards critical information and protects against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection.

Samsung’s long-standing commitment to provide users choice and control over their device continues in the era of AI. Galaxy S24 users have full controllability over how much they allow their data to enhance AI experiences, through Advanced Intelligence settings which can disable online processing of data for AI features.[21]

The Knox Matrix[22] vision of a secure, connected and password-less future is also advanced with passkeys. Passkeys enable convenient and secure access to a users’ registered websites and apps across all their trusted devices through digital credentials, helping protect against phishing attacks. Enhanced Data Protection offers end-to-end encryption when users backup, sync or restore their data with Samsung Cloud, allowing Galaxy S24 users to connect to other devices while staying synchronised and secure. This ensures the data can only be encrypted or decrypted on a user’s devices, meaning nobody can see it but the user, even if a server is compromised or account details are stolen. And if access to a trusted device is lost, a recovery code can help prevent loss of data. Galaxy S24 is also protected with Samsung’s expansive list of innovative security and privacy features including Knox Vault, Security & Privacy Dashboard, Auto Blocker, Secure Wi-Fi, Private Share, Maintenance Mode and more.

The Next Phase of Samsung’s Environmental Journey

Establishing a new category of mobile experiences also means reimagining how Galaxy technology is designed and packaged to do more with less for people and the planet. Galaxy S24 continues to scale the variety of recycled materials in Galaxy devices by applying recycled plastics, glass and aluminium to internal and external components[23]. It also takes these efforts one step further. For the first time, Galaxy S24 features components made with recycled cobalt and rare earth elements[24]. In Galaxy S24 Ultra, a minimum of 50% recycled cobalt was used in the battery[25], and 100% recycled rare earth elements were incorporated into the speakers[26].

Galaxy S24 is also the first Galaxy S series to be designed with recycled steel and Thermoplastic Polyurethane (TPU). Galaxy S24 Ultra features a minimum of 40% recycled steel in the speakers[27], and it includes a minimum of 10% pre-consumer recycled TPU in the side and volume keys. Additionally, every Galaxy S24 comes in a packaging box made from 100% recycled paper material.

The latest flagship continues Samsung’s commitment to extending the product lifecycle, offering seven generations of OS upgrades and seven years of security updates to help users reliably experience the optimised performance of their Galaxy devices for even longer[28]. Lastly, Galaxy S24 is UL ECOLOGO^® certified[29] and its carbon footprint has been measured and verified by The Carbon Trust[30].

[31] By 2030, Samsung will incorporate at least one recycled material in every module[32] of every mobile product.

Precision Technology and Elegance in Every Detail

Galaxy S24 Ultra is the first-ever Galaxy phone to feature a titanium frame[33], enhancing device durability and longevity. Galaxy S24 Ultra’s significantly thinner body enables better on-the-go experience with more comfortable grip. On Galaxy S24+ and Galaxy S24, a streamlined One-mass design satisfies a more aesthetic standard with seamless connection between the device’s rear cover and side frame.

UK Availability and Special Offers

Starting on 31^st January, the Galaxy S24 series will be widely available in operators, retailers and samsung.com with pre-orders beginning today (17^th Jan).

The Galaxy S24 series comes in Earth mineral-inspired colour tones. On Galaxy S24 Ultra, colours[34] include: Titanium Grey, Titanium Black, Titanium Violet and Titanium Yellow. On Galaxy S24+ and Galaxy S24 colours include: Onyx Black, Marble Grey, Cobalt Violet and Amber Yellow. All three models will also come with additional colours available exclusively via samsung.com.

For customers who pre-order the Samsung Galaxy S24, S24+ and S24 Ultra from Samsung.com, we will offer double the storage for the price of the lower storage model, with savings available of up to £200[35].

What’s more, with Samsung Flex, enjoy the brand-new Samsung Galaxy S24 Series for a low monthly cost. Pre-order the Galaxy S24 Ultra for under £30 per month and pay just 10% upfront. Plus, a low monthly cost for 13 or 25 months and a final settlement payment at 0% APR representative[36].

Finally, select models of the Galaxy S24 Series will also be available in Enterprise Edition through select retailers and samsung.com- for more information please visit www.samsung.com/uk/business.

Pricing

Galaxy S24 Ultra RRP:

• 256GB – £1249
• 512GB – £1349
• 1TB – £1549

Galaxy S24+ RRP:

• 256GB – £999
• 512GB – £1099

Galaxy S24 RRP:

• 128GB – £799
• 256GB – £859

For more information about Galaxy S24 series, please visit: https://www.samsung.com/uk/smartphones/galaxy-s24-ultra/buy/

SPEC TABLE

[1] Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Samsung Account login may be required to use certain Samsung AI features.

[2] Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Available in 13 languages from launch.

[3] Tone suggesting feature in Chat Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[4] Translating feature in Chat Assist may require Samsung Account login. Some chat applications may not support this feature. Certain languages may require language pack download. Service availability may vary by language. This feature is activated when a translatable language is detected. Accuracy of results is not guaranteed.

[5]  The new features of Android Auto will be supported with app update.

[6] Note Assist requires a network connection and Samsung Account login. Character limit applies. Service availability may vary by language. Accuracy of results is not guaranteed.

[7] Transcript Assist requires a network connection and Samsung Account login. Transcript Assist is only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Summarising feature in Transcript Assist can be activated when a certain number of characters is met. Service availability may vary by language. Accuracy of results is not guaranteed.

[8] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by language. Accuracy of results is not guaranteed.

[9] AI Zoom is applied to distances between digital zoom lengths. Accuracy of results is not guaranteed.

[10] 3x and 5x zoom are enabled by physical optical lenses. 2x and 10x zoom combine physical lenses with AI enhancements for optical-equivalent image quality.

[11] Compared to Galaxy S23 Ultra.

[12] Edit Suggestion is compatible with JPG, PNG, GIF and MP4 formats. Edit results and quality may vary depending on the photography condition. Accuracy of results is not guaranteed.

[13] Generative Edit requires a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[14] Some social media apps may not support Super HDR. Accuracy of results is not guaranteed.

[15] AP performance improvements shown compared to prior generation chipset. Actual performance will depend on user environment, conditions, and pre-installed software and applications.

[16] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

[17] Compared Galaxy S24 Ultra to Galaxy S23 Ultra.

[18] The Dynamic AMOLED 2X display on Galaxy S24 Ultra received a certification from VDE Germany for 100 percent Mobile Colour Volume in the DCI-P3 colour range, which means your images aren’t washed out and you’ll get unbelievably vivid colours regardless of differing levels of brightness. The display can achieve peak brightness of up to 2600 nits, improving the contrast between dark and light aspects of digital content for a more brilliant picture quality, with a 5,000,000:1 contrast ratio to make your mobile experience more immersive.

[19] Corning® Gorilla® Armor is incorporated into front display of Galaxy S24 Ultra. Scratch tested compared to a competitive aluminosilicate cover glass and reflection tested compared to a typical glass.

[20] Compared to Galaxy S23+ and Galaxy S23 respectively. The display and device size of each model: Galaxy S23+(6.6-inch, 76.2 x 157.8 x 7.6mm), Galaxy S24+(6.7-inch, 75.9 x 158.5 x 7.7mm), Galaxy S23(6.1-inch, 70.9 x 146.3 x 7.6mm), Galaxy S24(6.2-inch, 70.6 x 147 x 7.6mm).

[21] Samsung Account login required. Advanced Intelligence settings preventing server access will limit the functionality of some AI features. Regardless of server access, Samsung does not save user input or output data.

[22] Knox Matrix is supported on Galaxy smartphones and tablets with One UI 6 or above. Availability may vary by country or region.

[23] Galaxy S24 Ultra features recycled materials in the Top Speaker Module, Bottom Speaker Module, Case Front, S Pen Inner Cover, S Pen’s Knob Holder, Side Key, Volume Key, SIM Tray, Camera Deco, Front Screen, Back Glass and Battery.

[24] Neodymium

[25] The batteries of the Galaxy S24 Ultra and Galaxy S24+ include a minimum of 50% pre- and post-consumer recycled cobalt. The battery of the Galaxy S24 includes a minimum of 10% pre- and post-consumer recycled cobalt.

[26] The speakers of the Galaxy S24 series include 100% pre- and post-consumer recycled neodymium.

[27] The speakers of the Galaxy S24 series include a minimum of 40% pre- and post-consumer recycled steel.

[28] Availability and timing of Android OS upgrades and security updates may vary by device model.

[29] UL ECOLOGO^® Certified products and services are verified for reduced environmental impact based on environmental performance criteria throughout its life cycle, including energy reduction, materials, health, environment, and manufacturing and operations. Galaxy S24 series met the UL 110 which is the UL Environmental Standard for Mobile Phones Sustainability.

[30] The Carbon Trust has measured and verified the cradle-to-grave carbon footprint of the Galaxy S24 series, including manufacturing, distribution, use and eventual disposal. This has been verified against PAS2050, an internationally recognised standard.

[31] In 2021, the Samsung MX business announced a set of four goals across its products and business to be accomplished by the end of 2025. The goals include developing and incorporating recycled materials in all new mobile products, eliminating single-use plastics from mobile packaging, reducing the standby power consumption of all smartphone chargers to zero, and achieving zero waste to landfill across global operations.

[32] Samsung defines a module of a smartphone as the Antenna, Battery, Camera, Display, Mechanical Components, Motor, PBA/FPCB, Speaker, Wireless Charger Module and Packaging.

[33] Titanium is only applied on the device

[34] Colours may vary by carrier.

[35] Operates as a price discount: Pre-order the larger storage variant (S24 256GB, S24+ 512GB, S24 Ultra 512GB S24 Ultra 1TB) before 30.01.24 and pay the future price of the smaller storage variant (S24 128GB, S24+ 256GB, S24 Ultra 256GB, S24 Ultra 512GB respectively) Pre-order the S24 Ultra 1TB from samsung.com by 30th Jan and pay the future price of the S24 Ultra 512GB’. This would achieve a saving of £200.

[36] Subject to status and credit check. 18+ UK only. Minimum 10% payment upfront required, followed by 13, or 25 fixed monthly payments and a final settlement payment equivalent to 30% of the full price for 14 & 26 month terms. Charges may apply if your device is not in good working condition when it is bought back, as set out in the full T&Cs. Representative example: 0.0% APR representative (fixed). Cash price: £1,249.00. Pay upfront: £124.90. Total amount of credit of £1,124.10 over 26 months at an interest rate of 0% p.a. (fixed). Monthly repayment £29.98. Final settlement payment: £374.70. Cost of credit: £0.00. Total amount payable £1249.