Personalised Suggestions with Advanced Security

One UI 8 recognises the user’s context, offering personalised, proactive suggestions that support their unique daily routines. And as Galaxy AI becomes more intelligent, so does its commitment to protecting private data. One UI 8 combines advanced personalisation tools with top-tier security features, anticipating user needs while keeping information safe.

• Now Bar ^[2] shows real-time app activity and media player progress directly on Galaxy Z Flip’s FlexWindow, and is also now integrated with even more third-party apps.
• Now Brief ^[3] provides even more personalised daily updates including traffic, important reminders and Samsung Moments, which allows users to reflect on their daily routines. They can also get personalised suggestions and recommendations, such as music and video picks based on subscriptions and interests. In addition, personalised health insights from Galaxy Watch are also easily accessible.
• Knox Enhanced Encrypted Protection (KEEP) ^[4] is a new security architecture designed to safeguard the next generation of AI experiences used by Galaxy’s Personal Data Engine (PDE) ^[5] KEEP creates encrypted, app-specific storage environments within the device, ensuring each app can only access its own sensitive information.
• Knox Matrix takes security a step further by automatically signing devices out of the Samsung Account if flagged for serious risks ^[6]. It sends notifications across connected Galaxy devices and gives additional guidance on how to protect data.
• Upgraded Secure Wi-Fi with post-quantum cryptography (PQC) encompasses a new cryptographic framework designed to strengthen network protection against emerging threats, helping to ensure robust privacy — even over public networks.

Intelligent Multimodalality: AI That Works the Way the User Does

Powered by multimodal AI designed to deliver experiences tailored to user needs, One UI 8 transforms the way users interact with Galaxy devices. By combining visual, auditory and contextual intelligence, it makes everyday tasks intuitive and effortless.

• Gemini Live ^[7] allows for natural, seamless communication with AI that understands what the user is seeing or watching in real-time, without the need for switching between apps.
• Circle to Search with Google ^[8] gives in-the-moment gaming help when the user circles anything on the screen during game-play. It provides more information about characters and strategies to help the user navigate to the exact spot in the game, with helpful links and videos from across the web to explore further. With Circle to Search’s improved translation capabilities, users can see translated text in real-time as they scroll and interact with the screen ^[9]. From news articles to social media posts, they will see instant, on-screen translations of the underlying text in their preferred language.

UX Optimised for Multiple Form Factors

One UI 8 redefines versatility with UX optimised across the Galaxy product portfolio. Designed to adapt to the unique form factors of Galaxy smartphones and tablets, One UI 8 ensures seamless functionality while boosting productivity and efficiency.

• AI Results View displays results from AI features in a separate Split View or Floating View, keeping their original content visible and unobstructed.
• Thanks to Galaxy AI Optimised for Large Screens, Multi Window lets users drag and drop AI-generated content — including images and text — directly into their workflow. Tools like Drawing Assist ^[10] and Writing Assist ^[11] unlock an even smoother creative process, as users can move ideas and visuals around more easily than ever before.
• Gemini Live is now available directly on Flip’s FlexWindow for hands-free voice search, acting as a personal assistant right on the cover screen. ^[12]
• Audio Eraser ^[13] proactively detects and removes unwanted background noise, like wind or traffic, with a single tap on a new toggle in video apps and audio apps.
• Featuring a new clock design that stretches and adapts to match the user’s wallpaper. ^[14] The clock’s font wraps around faces or contours, ensuring visibility without disrupting the image, whether it’s a close-up selfie or a picture of pets. Users can also customise the thickness, size and colour of the font to meet their personal taste.
• With advanced customisation even for FlexWindow, users can easily create a wallpaper by receiving recommendations and auto-curated wallpapers from the Gallery. ^[15] Emojis and background colours are also customisable for FlexWindow Emojis wallpaper.

One UI 8 also provides AI-powered tools like Portrait Studio ^[16], which can capture the vibrant expressions of pets and then generate artistic, studio-like pet portraits. Users can also enjoy seamless communication in noisy environments with Call Captions — which instantly converts voices into text during calls — as well as keyboard inputs when using Interpreter ^[17], which allows users to translate ideas by typing.

[1]Official rollout of One UI 8 will apply to the following Galaxy devices this year: Galaxy S25 series, Galaxy S24 series, Galaxy Z Fold6, Galaxy Z Flip6, Galaxy S24 FE, Galaxy S23 series, Galaxy Z Fold5, Galaxy Z Flip5, Galaxy S23 FE, Galaxy S22 series, Galaxy Z Fold4, Galaxy Z Flip4, Galaxy S21 FE, Galaxy Tab S10 series, Galaxy Tab S10 FE, Galaxy Tab S10 Lite, Galaxy Tab S9 series, Galaxy Tab S9 FE, Galaxy Tab S8 series, Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G, Galaxy A17 5G, Galaxy A17, Galaxy A07, Galaxy A06 5G, Galaxy A55 5G, Galaxy A35 5G, Galaxy A25 5G, Galaxy A16 5G, Galaxy A16, Galaxy A15 5G, Galaxy A06, Galaxy A54 5G, Galaxy A34 5G, Galaxy A73 5G, Galaxy A53 5G and Galaxy A33 5G.

[2]Availability of functions supported may vary by country and network availability. Some functions may require a network connection.

[3]Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model or apps. Some features may require a network connection.

[4]Available on Galaxy smartphones and tablets with One UI 8 or later.

[5]The Personal Data Engine functions when the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine currently analyzes Samsung native applications.

[6]Available on Galaxy smartphones and tablets with One UI 8 or later. Availability may vary by model and/or market.

[7]Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language and device model. Features may differ depending on subscription, and results may vary. Compatible with certain features and certain accounts. Currently, users can use a personal Google Account that they manage on their own, or a work or school account for which their administrator has enabled access to Gemini. Users must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.

[8] Requires network connection. Availability of search functions and its supported apps may vary by country, language and device. Results may vary depending on visual matches.

[9]Available on Galaxy smartphones and tablets with One UI 8 or later. Availability may vary by country and device model.

[10]Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[11]Writing Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[12] Gemini Live on FlexWindow will be available on Galaxy Z Flip7, Z Flip6, and Z Flip5.

[13]Samsung account login required. Six types of sound can be detected; voices, music, wind, nature, crowd and noise. Results may vary depending on audio source & condition of the video.

[14]Availability might vary depending on models. The shape of the clock adjusts to the contours of humans and animals limited to dogs, cats, and birds.

[15]Supported on FlexWindow as well as main screen. Availability may vary depending on models. FlexWindow customisation is available on Galaxy Z Flip7, Z Flip6, and Z Flip5.

[16]Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy and reliability of the generated output is not guaranteed.

[17]Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary.

Samsung Electronics Co., Ltd. today announced Galaxy S25 FE, the newest and attainable addition to the Galaxy S25 lineup. Equipped with One UI 8 — the latest Galaxy AI experiences — Galaxy S25 FE offers a personalised AI companion with multimodal capabilities.

Designed to unlock new levels of creativity, Galaxy S25 FE brings powerful AI editing tools like Generative Edit and Instant Slow-mo while an upgraded 12MP front-facing camera, powered by AI-powered ProVisual Engine, introduces an enhanced selfie experience. A 4,900mAh battery and a more than 10% larger^[2] vapour chamber offer smooth performance and all-day battery life^[3] with 45W wired charging^[4] support ensuring users can stay creative, entertained and connected while on the go.

“The next era of innovation will be defined by technology that feels effortless and intuitive,” said Annika Bizon, Mobile Experience VP of Product & Marketing, UK&I. “With the new Galaxy S25 FE, we’re making our industry-leading mobile AI more accessible to our Galaxy customers – empowering them to unlock new levels of creativity and convenience.”

Seamless Everyday Experiences, Powered by AI

With Galaxy AI built into Galaxy S25 FE and optimised by One UI 8 and multimodal AI agents, more users will step into a new era of natural and effortless interaction — where voice, touch and visual input combine to simplify and enhance everyday tasks by making them even more intuitive.

• Gemini Live^[5] enables real-time visual conversations enhanced with multimodal AI, allowing the device to see what users see and making it easy to ask contextual questions. If you need help deciding what to pack for your next trip, just point your camera at two outfits and ask, “Which outfit is better for the weather in Seoul?” Gemini responds naturally, offering intelligent, conversational guidance that seamlessly supports your everyday life.

• Now Bar^[6] surfaces helpful information at just the right moment, right from the lock screen. It shows relevant updates, and can even be customised to display live notifications, music, modes and routines, and more. Now Brief^[7] provides personalised daily updates including traffic, reminders, calendar events, and fitness summaries.

• With Circle to Search with Google^[8], gaming tips appear exactly when and where you need them. Just circle an item or challenge on screen to access tips and tactics — all in a floating view that keeps your gameplay uninterrupted.

These intelligent tools are designed to enhance communication, boost productivity and streamline daily interactions — all while adapting to the individual needs of each user. Plus, they’re backed by all-new protections for personalised, AI-powered features.

• Knox Enhanced Encrypted Protection (KEEP)^[9] creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring that each app can access only its own sensitive information. KEEP supports Galaxy’s Personal Data Engine (PDE)^[10] to keep user data and preferences entirely on-device and secured by Knox Vault. Together, these solutions ensure fortified security and privacy in a rapidly evolving digital landscape.

Built to Empower Creativity at Every Level

Galaxy S25 FE delivers a premium camera experience thanks to the ProVisual Engine’s latest AI-powered features and an upgraded 12MP front camera^[11] that captures captivating selfies with improved clarity. It also elevates Galaxy’s renowned Nightography: Low noise mode boosts the quality of night shots, while Super HDR in video showcases lifelike colours and contrast in every frame. Photo Assist enhances on-device editing with effortless precision, boosting user creativity and seamlessly bringing their visions to life.

• Generative Edit^[12] automatically detects passersby in the background of photos and proactively recommends what to remove, eliminating the need to make manual selections and edits, while
• Portrait Studio^[13] allows users to create personalised avatars with more true-to-life facial expressions.
• Instant Slow-mo^[14] lets users relive favourite video moments in a more immersive way, transforming any clip into slow motion with just a single tap.
• Audio Eraser^[15] offers a convenient way to clean up noise in videos by isolating specific audio elements such as voices, music, wind, ambient nature, crowd noise and background interference — giving users precise control over what to reduce or remove entirely. Auto Trim^[16] on Galaxy S25 FE streamlines the video editing process by automatically selecting the best moments from your footage.

Reliable Performance, Refined Design

From routine productivity to creative workflows, Galaxy S25 FE optimises every interaction. Galaxy S25 FE delivers reliable performance whether you’re streaming, multitasking or editing.

• A 4,900mAh battery powers everyday tasks, while 45W wired charging enables extended use and quicker power-ups.^[17]
• AI processing runs smoothly thanks to a more than 10% larger vapour chamber^[18] for efficient thermal management.

Galaxy S25 FE reflects the signature design of the Galaxy S25 series, with a slim, lightweight build that feels as good as it looks.

• The 6.7-inch^[19] Dynamic AMOLED 2X display with a 120Hz refresh rate offers smooth, immersive visuals, while a new enhanced Armor Aluminum frame provides improved durability and a more refined finish.
• Galaxy S25 FE reflects the iconic Galaxy S series form with a touch of playful personalityailable in a range of bold, expressive colours – Icyblue, Jetblack, Navy, and White.^[20]

Seven generations of OS upgrades and seven years of security updates ensures reliable and optimised performance that lasts longer^[21]
For those looking to combine these visuals with latest high-quality sound, pair Galaxy S25 FE with all-new Galaxy Buds3 FE to enjoy seamless connectivity and Galaxy’s immersive mobile entertainment experience.One UI 8 will be also available on more devices including the full Galaxy S25 series with updates starting this month.^[22]

Availability

Galaxy S25 FE will be available in the UK starting September 4th and will include six months of the Google AI Pro plan with higher access to features in Gemini, Flow, NotebookLM and more.^[23]

• 128GB – £649 RRP
• 256GB – £699 RRP
• 512GB – £799 RRP

When purchasing the Galaxy S25 FE from Samsung.com, customers can claim a Galaxy Watch7 worth £239 plus get a guaranteed £100 off when trading in any smartphone^[24]

For more information about Galaxy S25 FE, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

Specifications^[25]

[1]Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

[2]Compared to Galaxy S25 FE to Galaxy S24 FE

[3]Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 6th August 2025 to 14th August in UK with pre-release versions of SM S731 under default setting using LTE and 5G Sub 6 networks NOT tested under 5G mmWave Network.

[4]Galaxy S25 FE supports charging with up to a 45W Power Adapter. 45W Power Adapter sold separately. Use only Samsung-approved chargers and cables.

[5] Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language and device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.

[6]Now Bar features require Samsung Account login and may require a network connection.

[7]Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronized with the Samsung Health App. The result is for personal reference only and is not intended for medical purposes.

[8]Requires network connection. Availability of search functions and its supported apps may vary by country, language and device.

[9]Available on Galaxy smartphones and tablets with One UI 8 or later.

[10] Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off.

[11]Compared Galaxy S25 FE to Galaxy S24 FE. (10MP front camera)

[12]Generative Edit feature for Photo Assist requires a network connection and Samsung Account login.

[13]Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login.

[14]Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.

[15]Samsung account login required. Six types of sound can be detected; voices, music, wind, nature, crowd and noise. Results may vary depending on audio source & condition of the video.

[16]Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed.

[17]Compared Galaxy S25 FE to Galaxy S24 FE. (4,700mAh battery and 25W wired charging)

[18]Compared Galaxy S25 FE to Galaxy S24 FE.

[19]Measured diagonally, Galaxy S25 FE’s screen is 6.7-inch in the full rectangle and 6.5-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

[20]Availability of colours may vary by market and network provider.

[21]Galaxy S25 FE will support seven generations of OS upgrades and seven years of security updates from global launch date.

[22]Timing of OS upgrades and security updates may vary by device model, network provider and market.

[23]Google AI Pro is a trademark of Google LLC. Gemini in Google AI Pro and Gemini for Gmail, Docs, and more are only available for ages 18+. Gemini for Gmail, Docs and more is available in select languages. Rate limits may apply.

[24]Purchase from Samsung.com by 02.10.25. £100 value based on any phone, in any condition. Only one trade in device allowed under this promotion. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount. Claim a Galaxy Watch7 40mm Bluetooth Smartwatch. No cash alternative. Participants must visit www.samsungoffers.claims/galaxygift2025, upload proof of purchase and provide all other required information within 30 days of purchase. Maximum 1 Claim per Promotion Product purchased (maximum 4 Claims per household).

[25]Specifications may vary by market. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

The Galaxy S25 Edge is more than just a slim smartphone. Every curve, contour and component reflects a breakthrough in precision engineering, delivering a premium experience befitting the S series’ legacy.

Extensive experimentation was required to strike this balance, with numerous prototypes developed to test new combinations of components and structures — challenging established standards in mobile hardware design. The result is a no-compromise smartphone, meticulously engineered for design, performance and camera excellence.

Ultrathin Yet Built to Last

The Galaxy S25 Edge continues the design language of the S series while achieving the slimmest profile in Galaxy S series history — measuring just 5.8mm thick and weighing only 163g.

To make this possible, the idea of a smartphone was reimagined from the ground up. The Galaxy S25 Edge’s internal structure features a new mounting system, allowing components to be placed with precision down to 0.1mm.

But the new device isn’t just slim — it’s tough as well. Premium materials, including a titanium frame as seen in the Galaxy S25 Ultra, make up the Galaxy S25 Edge’s robust exterior. It’s further reinforced by Corning® Gorilla® Glass Ceramic 2, a new display cover material strengthened with Samsung’s processing techniques.

It’s a careful balance of design and durability – all without compromise.

Cool Under Pressure

The Galaxy S25 Edge may be the slimmest S series device yet, but there’s nothing light about its performance. From everyday responsiveness to intense multitasking, Samsung’s latest smartphone delivers the same power and speed found across the Galaxy S25 series.

At its heart is the Snapdragon® 8 Elite Mobile Platform for Galaxy^[1]a powerful processor customised by Qualcomm Technologies, Inc. to set new standards for on-device AI processing and daily performance. True performance, however, goes beyond the chipset, especially in a device so thin.

A custom thermal system — featuring a reconfigured vapor chamber 10% larger than the one used in the Galaxy S25+ — was developed to suit the Galaxy S25 Edge’s slim profile. To maintain thinness while efficiently managing heat, Samsung introduced a new “hole structure” — a first for Galaxy smartphones — in which a portion of the front metal frame was removed to allow more direct heat transfer from the application processor to the vapor chamber.

In addition, a precisely tailored thermal interface material helps absorb and disperse heat from surrounding components. The outcome? A phone that stays fast, cool and responsive — no matter the task.

The Galaxy S25 Edge shows that power doesn’t need more space — just smarter engineering.

Ultra-level Camera

A hallmark of the Galaxy S25 Ultra is the premium camera experience, and the Galaxy S25 Edge brings that level of performance to a sleek new form. Its dual camera system with wide and ultra-wide lenses includes a 200MP main sensor that captures Galaxy S25 Ultra-level shots with extraordinary clarity, vibrant colour and true-to-life detail, even in challenging lighting conditions.

The thickness of the main camera was reduced by more than 10% through structural optimisation of the autofocus and optical image stabilisation. A two-layer camera housing design offsets the module’s height, allowing the 200MP sensor to sit naturally within the frame without disrupting the phone’s silhouette. The result is a Galaxy camera experience fit for pros, now in a slimmer, more compact form.

The Galaxy S25 Edge embodies Samsung’s dedication to overcoming long-standing limitations in mobile engineering. By uniting flagship performance, intelligent experiences and a pro-grade camera system in a slimmer, more refined form, the device unlocks what’s possible when every detail is designed with intention. More than a design milestone, the Galaxy S25 Edge marks the next chapter in mobile innovation — where design and engineering move forward, together

[1]Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.

“Galaxy S25 Edge redefines smartphone design, with no compromise on performance. It’s our slimmest S Series device yet, created with style and strength in mind. Featuring an iconic Galaxy AI-enabled camera, it opens up a world of creativity in a light, elegant form factor for customers wanting stylish design and the best features Galaxy has to offer,” said Annika Bizon, Mobile Experience VP of Product and Marketing, Samsung UK & Ireland.

“Alongside S25 Edge, we are also launching our New Galaxy Club. This is designed to give customers more value and flexibility as they look to upgrade to the latest device and experience everything that Galaxy has to offer. To celebrate the launch of the New Galaxy Club, the first 2,500 members will receive a £100 introductory offer that can be used towards purchase of Galaxy S25 Edge^[1]“

Exceptionally Sleek and Strong Design

With a thin 5.8mm chassis, Galaxy S25 Edge is a remarkable feat of engineering that reimagines nearly every element of smartphone design for an even more compact and convenient experience. Its refined frame bridges form and function at just 163 grams, taking slim smartphones to the next level while staying true to the Galaxy S series’ unified design.

Alongside its streamlined silhouette comes exceptional resilience. The optimally curved edges and sturdy titanium frame offer enduring protection for everyday use. The latest Corning® Gorilla® Glass Ceramic 2, a new glass ceramic offering that delivers engineered resilience, is used for the front display to yield both vibrancy and strength on Galaxy S25 Edge.

Dynamic Creativity with a Pocketable 200MP Camera

The slim and light design of Galaxy S25 Edge makes it easier than ever for users to capture memorable moments and express their creativity anytime, anywhere. The 200MP wide lens upholds the Galaxy S series’ iconic camera experience while taking Nightography to a new level. Thanks to its ultra-high resolution, users get sharper photos while maintaining clearer shots with large pixel size —capturing images with over 44% improved brightness^[2] in low-light environments. The 12MP ultra-wide sensor features autofocus, which powers crisp, detailed macro photography for even more creative flexibility.

Galaxy S25 Edge benefits from the same ProVisual Engine that was optimised for Galaxy S25 with pro-grade enhancements, like ensuring sharp details for clothes or plants and natural, true-to-life skin tone in portraits. Galaxy AI-powered editing features, including fan-favorites like Audio Eraser^[3] and Drawing Assist^[4] are all brought over from the Galaxy S25 series, pairing advanced creative and editing tools with a never-before-seen slim form factor.

Peak Performance Expertly Configured in Ultra-Slim Housing

Galaxy S25 Edge is built to deliver premium performance, starting with the Snapdragon 8 ® Elite Mobile Platform for Galaxy, the same processor available in all Galaxy S25 series devices globally. Customised by Qualcomm Technologies, Inc., the chipset powers Galaxy S25 Edge’s on-device AI processing capabilities and offers reliably fast performance all day. Galaxy S25 Edge also keeps its cool under sustained use thanks to a reconfigured vapor chamber that is now thinner, yet broader for steady heat dissipation.

Matching the Galaxy S series’ renowned performance standards, Galaxy S25 Edge features advanced, efficient AI image processing with ProScaler^[5], which delivers a 43% improvement^[6] in display image scaling quality, while incorporating Samsung’s customised mobile Digital Natural Image engine (mDNIe).

A Trusted Companion with Galaxy AI

Integrating Galaxy AI at nearly every touchpoint, Galaxy S25 Edge offers our most natural and context-aware mobile AI experiences yet. Users get personalised, multimodal AI capabilities with peace of mind that their personal data is always safe.

Mirroring the broader Galaxy S25 series, Galaxy S25 Edge integrates AI agents that work seamlessly across multiple apps, helping as a true AI companion to get things done more easily. Galaxy AI also gets better at integrating with daily routines. Now Brief and Now Bar^[7] include third-party app integrations for greater convenience and helpful reminders during everyday commuting, dining and more.

Thanks to Galaxy’s deep integration with Google, Galaxy S25 Edge brings Gemini’s latest advancements to more users. For example, with Gemini Live’s^[8] new camera and screen sharing abilities, users can show Gemini Live what they see on their screen or in the world around them while simultaneously interacting with it in a live conversation.

Experiences powered by Galaxy AI on Galaxy S25 Edge aren’t just convenient—they’re designed with privacy at the core. On-device AI processing ensures data is kept secure by Samsung Knox Vault, continuing Samsung’s unwavering commitment to ensure hyper-personalised mobile experiences never sacrifice privacy.

Rooted in craftsmanship and driven by performance, Galaxy S25 Edge delivers pro-level photography, personalised AI experiences, and more. It goes beyond a slim form factor to challenge expectations for what a smartphone can be.

Availability

The Galaxy S25 Edge will be available for pre-order from today (13^th May) and widely available in operators, retailers and on samsung.com from 30^th May.

Galaxy S25 Edge will be available in a captivating range of colours, including Titanium Silver, Titanium Jetblack and Titanium Icyblue.

Customers who pre-order Galaxy S25 Edge from selected retailers can double their storage for the same price.^[9]

New Galaxy Club

New Galaxy Club is an exclusive upgrade and rewards programme, offering customers exclusive benefits when purchasing their next Galaxy device, including the latest Galaxy S25 Edge. Members can enjoy:

• • Introductory Offer with Klarna: The first 2,500 New Galaxy Club customers will enjoy an exclusive £100 Klarna voucher, automatically added to the basket when purchasing with New Galaxy Club^[1]

• • 0% Finance Over 24 Months: Spread the cost with 0% interest, plus just a 10% upfront deposit^[10]

• • Ability to Upgrade at Month 12: Guarantee of 50% return of overall value when you upgrade between 12 – 15 months of your credit agreement (from the date you entered the agreement)^[11]

• • Samsung Care+ Accidental Damage Protection: Members can select 2 years of Samsung Care+ Accidental Damage Cover (worth £179)^[12]

• • ‘Explore Galaxy’ Voucher: Receive a £50 voucher towards the next Samsung.com purchase when spending £150 or more^[13]

• • Refer a Friend: Share the experience with three £50 vouchers to pass on to friends or family, redeemable at Samsung.com when purchasing with the New Galaxy Club^[14]

Pricing

Galaxy S25 Edge RRP

• 256 GB – £1099
• 512GB – £1199

For more information about Galaxy S25 Edge and the Galaxy S25 series, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

SPECIFICATION TABLE

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Purchase through New Galaxy Club at samsung.com by 29.05.25. Discount automatically applied at checkout. Limited to the first 2500 customers only. 18+ UK only. New Galaxy Club membership is subject to status and credit check, and involves entering into a credit agreement. Minimum 10% payment upfront required, followed by 24 fixed monthly payments. Charges may apply if your device is not in good working condition when it is bought back, as set out in the full T&Cs. Samsung Electronics (UK) Limited (Registered no: 03086621), registered at Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS, United Kingdom acts as a credit broker and not a lender, offering credit products provided by a limited number of finance providers, including Klarna Financial Services UK Limited. (company number 14290857) authorised and regulated by the FCA (firm reference number 987889) who acts as lender. Please note that Pay in 3 instalments and Pay in 30 days agreements are not regulated by the FCA. Finance is only available to permanent UK residents aged 18+, subject to status, T&Cs and late fees apply. Klarna.com/uk/terms-and-conditions.

[2] Compared to Galaxy S25.

[3]  Samsung account login required. Six types of sound can be detected; voices, music, wind, nature, crowd and noise. Results may vary depending on audio source & condition of the video.

[4]  Requires a network connection and Samsung account login. Visible watermark is overlaid on the image to indicate that the image output is generated by AI. Accuracy of output not guaranteed.

[5] ProScaler feature is supported on Galaxy S25+, Edge and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[6] Compared to Galaxy S24 series. Based on PSNR (Peak Signal-to-Noise Ratio) test.

[7]  Samsung account login and network connection required.

[8] Check responses for accuracy. Compatible with certain features and accounts. Internet connection required. Available in select countries and to users 18+.

[9] Operates as a price discount: Pre-order the larger storage variant (512GB) by 29.05.25 and pay the future price of the smaller storage variant (256GB).

[10] 10% upfront deposit, then 24 monthly payments

[11] Samsung will guarantee 50% of the original price you paid for your device when you purchased between month 12 and 15 of your finance contract from the date you entered into your credit agreement. This will be paid through a combination of settling the remaining balance of your loan and refunding or crediting you the difference. After month 15, we will only pay off your remaining loan balance if you upgrade

[12] Samsung Care+ is underwritten by Assurant General Insurance Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, Financial Services Register No. 202735. Assurant General Insurance Limited is registered in England & Wales No. 2341082. Registered Office: Emerald Buildings, Westmere Drive, Crewe, Cheshire, CW1 6UN

[13]  Purchase from Samsung.com by 30.09.25. Apply code at checkout to redeem. Code can be used on purchases of any smartphone, tablet, laptop, wearable, or accessory worth £150 or more. Code valid for one single use, has no cash value, and is non-transferrable.

[14]  Purchase through New Galaxy Club at samsung.com by 30.09.25. Apply code at checkout to redeem. Codes can be shared with up to 3 friends or family members. 18+ UK only. New Galaxy Club membership is subject to status and credit check, and involves entering into a credit agreement. Minimum 10% payment upfront required, followed by 24 fixed monthly payments. Charges may apply if your device is not in good working condition when it is bought back, as set out in the full T&Cs. Samsung Electronics (UK) Limited (Registered no: 03086621), registered at Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS, United Kingdom acts as a credit broker and not a lender, offering credit products provided by a limited number of finance providers, including Klarna Financial Services UK Limited. (company number 14290857) authorised and regulated by the FCA (firm reference number 987889) who acts as lender. Please note that Pay in 3 instalments and Pay in 30 days agreements are not regulated by the FCA. Finance is only available to permanent UK residents aged 18+, subject to status, T&Cs and late fees apply. Klarna.com/uk/terms-and-conditions.

Designed with loyal Samsung customers in mind, the platform provides more than just a smartphone, it delivers a future-proof Galaxy experience. Shoppers can enjoy flexible finance options, easy convenience, peace of mind protection and exclusive rewards, when buying their next Galaxy device^[3].

“At Samsung, we’re constantly looking for ways to bring tangible benefits to our customers,” said Annika Bizon, Mobile Experience VP of Product and Marketing, Samsung UK & Ireland. “Our New Galaxy Club is designed to give Samsung users more value and flexibility as they look to upgrade to their latest Galaxy device. From money back and cash rewards to 0% financing options, this is a smarter way for our customers to experience everything that Galaxy has to offer.”

Key Benefits of the New Galaxy Club

• Introductory Offer with Klarna: The first 2,500 New Galaxy Club customers will enjoy an exclusive £100 Klarna voucher, automatically added to the basket when purchasing with New Galaxy Club^[1]
• 0% Finance Over 24 Months: Spread the cost with 0% interest, plus just a 10% upfront deposit^[4]
• Ability to Upgrade at Month 12: Guarantee of 50% return of overall value when you upgrade between 12 – 15 months of your credit agreement (from the date you entered the agreement)^[2]
• Samsung Care+ Accidental Damage Protection: Members can select 2 years of Samsung Care+ Accidental Damage Cover (worth £179)^[5]
• ‘Explore Galaxy’ Voucher: Receive a £50 voucher towards the next Samsung.com purchase when spending £150 or more^[6]
• Refer a Friend: Share the experience with three £50 vouchers to pass on to friends or family, redeemable at Samsung.com when purchasing with the New Galaxy Club^[7]

Whether customers are upgrading, sharing the Galaxy experience, or just getting started with the latest technology, the New Galaxy Club is designed to reward every step of their journey.

It is available now on purchases of the S25 Series including the new Galaxy S25 Edge.

For more information and for the full terms and conditions, please visit: https://www.samsung.com/uk/new-galaxy-club/

[1]Purchase through New Galaxy Club at samsung.com by 29.05.25. Discount automatically applied at checkout. Limited to the first 2500 customers only. 18+ UK only. New Galaxy Club membership is subject to status and credit check, and involves entering into a credit agreement. Minimum 10% payment upfront required, followed by 24 fixed monthly payments. Charges may apply if your device is not in good working condition when it is bought back, as set out in the full T&Cs. Samsung Electronics (UK) Limited (Registered no: 03086621), registered at Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS, United Kingdom acts as a credit broker and not a lender, offering credit products provided by a limited number of finance providers, including Klarna Financial Services UK Limited. (company number 14290857) authorised and regulated by the FCA (firm reference number 987889) who acts as lender. Please note that Pay in 3 instalments and Pay in 30 days agreements are not regulated by the FCA. Finance is only available to permanent UK residents aged 18+, subject to status, T&Cs and late fees apply. Klarna.com/uk/terms-and-conditions.

[2]Samsung will guarantee 50% of the original price you paid for your device when you purchased between month 12 and 15 of your finance contract from the date you entered into your credit agreement. This will be paid through a combination of settling the remaining balance of your loan and refunding or crediting you the difference. After month 15, we will only pay off your remaining loan balance if you upgrade.

[3] Only available for purchases of selected Samsung products online. To be eligible, you must be a UK resident over 18 years of age, hold a UK bank or building society account that allows direct debits, and have a valid identification document such as a passport, full or provisional driving licence, or an EU identity card.

[4] 10% upfront deposit, then 24 monthly payments

[5] Samsung Care+ is underwritten by Assurant General Insurance Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, Financial Services Register No. 202735. Assurant General Insurance Limited is registered in England & Wales No. 2341082. Registered Office: Emerald Buildings, Westmere Drive, Crewe, Cheshire, CW1 6UN

[6] Purchase from Samsung.com by 30.09.25. Apply code at checkout to redeem. Code can be used on purchases of any smartphone, tablet, laptop, wearable, or accessory worth £150 or more. Code valid for one single use, has no cash value, and is non-transferrable.

[7] Purchase through New Galaxy Club at samsung.com by 30.09.25. Apply code at checkout to redeem. Codes can be shared with up to 3 friends or family members. 18+ UK only. New Galaxy Club membership is subject to status and credit check, and involves entering into a credit agreement. Minimum 10% payment upfront required, followed by 24 fixed monthly payments. Charges may apply if your device is not in good working condition when it is bought back, as set out in the full T&Cs. Samsung Electronics (UK) Limited (Registered no: 03086621), registered at Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS, United Kingdom acts as a credit broker and not a lender, offering credit products provided by a limited number of finance providers, including Klarna Financial Services UK Limited. (company number 14290857) authorised and regulated by the FCA (firm reference number 987889) who acts as lender. Please note that Pay in 3 instalments and Pay in 30 days agreements are not regulated by the FCA. Finance is only available to permanent UK residents aged 18+, subject to status, T&Cs and late fees apply. Klarna.com/uk/terms-and-conditions.

LONDON, U.K. – May 9, 2025 – Samsung Electronics Co., Ltd. and Corning Incorporated (NYSE: GLW) today announced that the upcoming Galaxy S25 Edge will feature Corning® Gorilla® Glass Ceramic 2^[1], a new glass ceramic offering that delivers advanced protection in a new, remarkably thin device form factor. Driven by a shared vision to push the boundaries of mobile engineering, Samsung and Corning joined forces to ensure the premium S series experience balances elegance with resilience.

Gorilla Glass Ceramic 2 further extends the legendary toughness that Corning® Gorilla® Glass is known for. Combining Corning’s advanced glass technology with Samsung’s proprietary processing and reinforcement technologies, the Gorilla Glass Ceramic 2 cover on Galaxy S25 Edge delivers a sleek yet strong design.

“Galaxy S25 Edge will set a new standard for craftsmanship and performance as our slimmest Galaxy S series device yet,” said Kwangjin Bae, EVP and Head of the Mechanical R&D Team of Mobile eXperience Business(MX) at Samsung Electronics. “To support this breakthrough design, it was essential to develop a display material that was both exceptionally thin and reliably strong — a challenge that brought Corning and Samsung together, united by a shared vision for purposeful engineering and user-centric innovation. That vision is embedded in every detail of Galaxy S25 Edge.”

Gorilla Glass Ceramic 2 features crystals intricately embedded within its glass matrix, enhancing the durability and crack deflection capabilities of the display cover. The synergy between the glass and crystal components is engineered to provide improved toughness while retaining high optical transparency. As a key component in enhancing damage-resistance, Corning’s ion exchange process further fortifies the glass ceramic material and improves retained strength of the display cover.

“With Gorilla Glass Ceramic 2, we’ve achieved a remarkable combination of thinness and strength, giving consumers the best of both worlds — exceptional durability in a modern, sleek and premium design,” said Andrew Beck, Vice President and General Manager, Corning® Gorilla® Glass. “The craftsmanship of Galaxy S25 Edge with Gorilla Glass Ceramic 2 underscores Corning and Samsung’s commitment to meeting the evolving needs of consumers worldwide.”

For more information and details about the highly anticipated Galaxy S25 Edge, tune into the launch event to be livestreamed on Samsung’s YouTube channel on May 13 at 1 a.m. BST.

About Corning Incorporated

Corning (www.corning.com) is one of the world’s leading innovators in materials science, with a 170-year track record of life-changing inventions. Corning applies its unparalleled expertise in glass science, ceramic science, and optical physics along with its deep manufacturing and engineering capabilities to develop category-defining products that transform industries and enhance people’s lives. Corning succeeds through sustained investment in RD&E, a unique combination of material and process innovation, and deep, trust-based relationships with customers who are global leaders in their industries. Corning’s capabilities are versatile and synergistic, which allows the company to evolve to meet changing market needs, while also helping its customers capture new opportunities in dynamic industries. Today, Corning’s markets include optical communications, mobile consumer electronics, display, automotive, solar, semiconductors, and life sciences.

[1] Corning® Gorilla® Glass Ceramic 2 is integrated to the front of the device.

Over the last decade, smartphones have undergone a remarkable transformation – becoming more powerful and intelligent than ever before. As the advent of mobile AI has raised the bar for what these devices can achieve, so has our expectation for peak performance. Integrating AI has fundamentally reshaped mobile experiences, turning smartphones from convenient tools into indispensable companions for connection, creativity and productivity. As our reliance on these devices grows, so do our expectations for them to be portable and lightweight without sacrificing power and innovation.

We’re constantly striving to understand our users’ evolving needs, innovating to bring them what they’re looking for. By pushing the boundaries of mobile technology, we’re going beyond what users expect and opening up new possibilities. The latest addition to the Galaxy S series is both a powerful AI companion and an engineering marvel, merging flagship-level performance with superior portability.

This is more than a slim smartphone. Every curve, contour and component reflects a breakthrough in precise engineering to create a premium experience worthy of the S series name. The Galaxy S25 Edge not only sets a new standard for what you can achieve with your smartphone, but it also unlocks a new era of growth for the mobile industry.

As the newest edition to the Galaxy S25 series, Galaxy S25 Edge embodies the ultimate camera experience – and takes it one step further with mobile AI that empowers users to reach new creative realms in every aspect of mobile photography, from capturing to editing and sharing. Even with its slim form, Galaxy S25 Edge’s 200MP wide lens continues Galaxy’s iconic camera experience, delivering pro-grade capabilities to intuitively capture the world around you. And thanks to Galaxy AI, the camera transforms into a smart lens that helps recognise what matters to create new memories.

Join us online on May 13 9am KST / 1am BST as we introduce the next evolution of Galaxy. Discover how Galaxy engineers built on years of innovation and visionary thinking shaped by you to reimagine everything you expect from a smartphone.

London, UK – 17^th March 2025 – Building off the success of the ‘Drop in with Samsung’ Flip Park, Samsung, in collaboration with Skateboard GB and supported by EE, launches the groundbreaking ‘Drop in with Samsung 25-hour Skate Park’ Supported by EE. This unique immersive event, taking place at London’s iconic BAYSIXTY6 Skatepark in West London, celebrates skate culture while showcasing the revolutionary capabilities of the new Galaxy S25 series.

This pop-up celebrates Samsung and EE’s commitment to facilitating enhanced accessibility and connectivity within UK skateparks, empowering more individuals to embrace the sport.

Event Details:

• Dates: Wednesday 19^th – Thursday 20^th March, 2025
• Location: BAYSIXTY6 Skate Park, 66 Acklam Road, London, W10 5YU
• Opening Hours: 6PM on 19^th March – 7PM on 20^th March

The world’s first 25-hour skatepark is a vibrant homage to all elements of skateboarding culture, featuring 25 hours of music performances, entertainment and content creation experiences, all powered by the Galaxy S25 series. Samsung invites everyone to ‘Drop in with Samsung’ Supported by EE and participate in a dynamic range of activities on offer, all whilst experiencing the exceptional camera capabilities of the latest Galaxy S25 series.

BAYSIXTY6 will undergo a dramatic transformation, with enhanced lighting and design, creating the ultimate backdrop for capturing stunning content with the Galaxy S25’s advanced features, including Nightography Video and Ultra-Wide camera. Whether day or night, attendees can witness firsthand how the device delivers stunning shots in any lighting condition.

Experience the 25-hour immersion:

• The 25-Hour Street: A free skate zone for all skill levels, with Samsung product experts on hand to assist with capturing incredible content on the Galaxy S25 series.
• The Ultra-Wide Bowl: A dedicated drop-in area for skaters to showcase their skills, utilising the Ultra-Wide camera to capture expansive angles during the day and stunning night shots with Night mode, or video content with Nightography Video.
• The 25-Hour Zone: Home of the ‘Now Bar’ – a space to learn about Samsung’s latest Galaxy AI innovations and why the Galaxy S25 series is the ultimate true AI companion. The Now Bar is a space to break for some food, grab a drink, and learn how the latest tech can offer ‘New ways to get things done’, with updates on the 25-hour Skatepark schedule and some exclusive product giveaways for most impressive Galaxy S25 skate footage.
• The 25-Hour Shop: Celebrity meet-and-greets with Team Galaxy Skate ambassadors, an immersive mobile gaming station, offering visitors the chance to beat the top score on mobile skateboarding game True Skate, and opportunities to try out the wider Samsung Galaxy product ecosystem.

Event highlights:

• A launch moment to remember with Sky Brown and Team Galaxy Skate talent dropping in, and James Threlfall DJing to set the vibe.
• An exclusive sunrise skate session and shoot curated in partnership with Dazed Media
• Invigorating skate yoga session led by Shankos Skate School
• Design your own board with Big Aye Skateboards – a closed session for under 18s
• Exclusive meet-and-greets with professional skaters, including Olympic medalist Sky Brown
• Social media workshop with skate influencer Stef Nurding and Samsung UK, giving insights on maximising skate content for visibility
• Dedicated skate photography sessions with renowned photographer Garry Jones
• Perfect your trick with pro-skaters in Team Galaxy Skate offering one-on-one lessons
• A panel discussion with leaders from Skateboard GB, who will be talking about what a career in skate looks like and how to get more skateparks in your local community.

Driven by the shared belief to ‘Never Stop Growing,’ Samsung, Skateboard GB and EE are also investing in extended opening hours at ten skateparks across the UK. This initiative, which includes funding for events, product experiences, and skate jams, will empower the personal growth of the next generation of skaters with greater park access, enhanced connectivity, and the tools to capture and share their progress.

Join the ‘Drop in with Samsung 25-hour Skate Park’ Supported by EE. experience from 19^th to 20^th March, located at BAYSIXTY6. Drop in be part of this interactive experience – check out the full schedule here:

Full 25-hour Skatepark event schedule:

About Skateboard GB

Skateboard GB is the National Governing Body for skateboarding in England and the home of Olympic skateboarding in Great Britain. The organisation exists to give skateboarders the opportunity to “Skate More, Skate Better” ensuring they are skater-focused in everything that they do; aiming to lead, support, empower and facilitate.

Skateboard GB celebrate and champion everything that is positive about skateboarding’s heritage and culture and work with the skateboarding community to develop more opportunities and better environments to skate, inspiring future generations of skateboarders as a result of success on the world stage.

Samsung’s vision to deliver a true AI companion through advanced mobile AI innovation will be on full display at MWC, from the Galaxy S25 series to the new Galaxy A series and its first XR headset, Project Moohan. This includes an exclusive look at Galaxy S25 Edge, the slimmest Galaxy S series device ever, which advances Samsung’s legacy of pioneering cutting-edge hardware innovation.

Visitors will also be able to explore how AI is shaping the future of health and home life, setting a new standard for intelligent, connected living. These transformative AI advancements are backed by Samsung’s core promise of uncompromising security and privacy at every level for its users.

Experiencing the Full Potential of Galaxy S25

Leading the paradigm shift of mobile AI phones, the new Galaxy S25 series transforms the way people get things done, create, and play. Beyond its AI advancements, the Galaxy S25 series also brings its state-of-the-art camera capabilities and performance to the forefront, with hands-on experiences demonstrating the power and speed that form the foundation of every Galaxy device.

In a space highlighting how Galaxy S25 acts as an indispensable AI companion helping to get tasks done more seamlessly, visitors will get to see and experience:

• Seamless action across apps^[2]: See how tasks like finding a restaurant at Google Maps and sharing details via Messages become effortless with a single voice command with Gemini – now available on Samsung, Google, and select third-party apps.
• Circle to Search^[3] with Google: Search your phone screen in more helpful and contextual ways like recognising URLs and visiting a website with a single gesture.
• Gemini Live^[4]: Use natural conversation for brainstorming, learning, and rehearsing with real-time responses and support for images, files, and YouTube videos.
• Now Brief^[5]: Check out the personalised content snapshot based on tailored insights, as well as proactive recommendations through Now Bar^[6].

The experience continues with Galaxy S25’s advanced camera technology and introduces new ways to create, including:

• Drawing Assist^[7]: Users can take content creation to the next level with intelligent sketch refinement and enhancement.
• Gallery Search^[8]: Natural language-based search makes it easier than ever to find memories in situations.
• Filters: Explore unique portrait effects and new filter options to add a personal touch to photos taken in portrait mode.

The last zone, featuring new ways to play, will give visitors a closer look at:

• Snapdragon^® 8 Elite for Galaxy: The customised chipset in collaboration with Qualcomm pushes its performance to the limit, ensuring high-speed gameplay, enhanced responsiveness and high-quality visuals for even the most demanding titles.

Alongside the Galaxy S25 series, visitors can see Samsung’s ultimate hardware innovation featuring the most ultra-slim design yet on Galaxy S25 Edge.

With its commitment to democratising the mobile AI experiences, Samsung will unveil the new Galaxy A series, — including the Galaxy A56 5G, A36 5G and A26 5G — which integrates Awesome Intelligence, making the latest powerful Galaxy AI technology accessible to even more users. The Galaxy A series also takes the camera experience to a new level with creator-focused tools including Best Face^[9] and the fan-favourite Object Eraser

Expanding Samsung’s AI-driven innovations, the new A series delivers reliable performance and long-term value, supported by six OS upgrades and six years of security updates for an ever-evolving, always-secure experience that lasts.

Elevating Everyday Life With AI

Visitors at MWC 2025 will also have the chance to explore how Samsung is enhancing everyday life at home and bringing new levels of control and insight into users’ health journey with intelligent, connected experiences.

In a zone all about new ways to stay healthy, the types of AI-driven daily health insights at Galaxy S25 users’ fingertips will be on display, including Energy Score, Wellness Tips, and Sleep Insights. These features offer detailed and personalised health experiences that provide a holistic view of the user’s health status all tailored to individual health data and interests. With examples showing seamless integration with connected apps like SmartThings and Samsung Food, users can see how Samsung is working to build an end-to-end healthcare experience that simplifies wellness for everyone.

The booth will also bring to life new AI-powered capabilities that allow users to safely and conveniently manage the home through device-to-device connectivity. Protected by Knox Matrix security, Home AI scenarios will showcase smart living with easy device setup and control enabled by the SmartThings platform.

Cutting Edge Innovation Built on a Strong Galaxy Foundation

Security is at the core of Samsung’s AI advancements, ensuring every experience is built on user control, transparency, and robust protection. In a zone for the Galaxy Foundation, helpful information about the Personal Data Engine^[10]—which ensures personalised data generated on device is protected from access by apps other than Galaxy AI and further secured by Knox Vault^[11]— will be available.

Samsung will unveil its first Android XR headset, Project Moohan, offering a glimpse into the future of AI-powered extended reality. By integrating multimodal AI with advanced XR capabilities, this ground-breaking device marks a significant step toward more context-aware and personalised experiences that enhance everyday life in incredibly immersive ways.

Visitors can explore these AI innovations first-hand at Samsung’s Galaxy Experience Booth in Fira Gran Via Hall 3.

Realising an End-to-End Software Network, Where AI Unleashes Its Full Potential

Along with innovative mobile technologies, Samsung will present how it is advancing next-generation networks with AI at a private booth. As a global leader in virtualised and open networks, Samsung offers end-to-end software-based solutions to operators, empowering them to optimise their foundations to apply AI in every layer of their networks.

Key highlights of the booth include Samsung’s versatile virtualised RAN (vRAN) solution, its latest 5G radios and Samsung CognitiV Network Operations Suite (NOS), an, intelligent network automation solution. Diverse enterprise 5G use cases will be on display as well.

Samsung will also showcase its continued efforts in elevating software-based networks by leveraging its robust partner ecosystem, which spans servers, processors (CPUs, GPUs), cloud platforms, transport and more.

Furthermore, visitors at the booth will see how Samsung CognitiV NOS can bring greater benefits to telecom operators across lifecycle management of its network from installation, operation to optimisation. As a set of diverse AI-powered applications, this automation solution works as a key enabler to boosting performance, increasing the energy efficiency of the network in a more intelligent manner.

One of the most eye-catching sections of the booth is the private 5G network zone. Samsung recently collaborated with Hyundai to complete the industry’s first end-to-end Reduced Capability (RedCap) trial over a private 5G network. Using Samsung’s advanced private 5G solutions, the companies proved the potential of next-generation industrial private 5G connectivity by improving the battery life and energy efficiency of 5G IoT devices.

This private booth^[12] will be located in Fira Gran Via Hall 2.

[1] Samsung Account login is required to use certain Samsung AI features.

[2] Compatible with select languages only. Google account login and network connection required.

[3] Requires network connection. Availability of search functions and its supported apps may vary by country, language and device. Results may vary depending on visual matches.

[4] Gemini Live feature requires internet connection and Google Account login. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Only available to users 18 years or older. Accuracy of results is not guaranteed.

[5] Samsung account login and network connection required.

[6] Samsung account login and network connection required.

[7] Requires a network connection and Samsung account login. Visible watermark is overlaid on the image to indicate that the image output is generated by AI. Accuracy of output not guaranteed.

[8] Service availability may vary by language, region or carrier. Currently supported languages include Korean, English, German, French, Italian, Spanish, Chinese, Japanese, and Portuguese. Accuracy of results is not guaranteed.

[9] Best Face feature is available exclusively on the Galaxy A56 5G device from the Galaxy A series.

[10] The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognises select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyses Samsung native applications.

[11] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

[12] Invitation Only.

And now, with the rollout of One UI 7, you can access the most convenient and intelligent audio with Galaxy Buds3 and Buds3 Pro. Easily change sound settings on the quick settings panel and have your preferences applied to specific apps, all for your convenience. Plus, users can enjoy the more accessible, personalised audio experience enabled by Adapt sound feature.

Let’s take a closer look at how the Galaxy Buds3 series can enhance and transform your everyday soundscape.

New Features for Advanced Customisation and Convenient Control

Adjust Sound Settings with More Convenience   

Fine-tuning your audio should be quick and easy so you can enjoy whatever you’re listening to anytime, anywhere. Galaxy Buds3 series makes the job much simpler with One UI 7, eliminating the need to separately access the Galaxy Wearable app on your smartphone each time you want to adjust the settings for your device. Now for the first time, conveniently adjust volume, noise control, and sound settings all from your device’s quick settings panel for a hassle-free listening experience.

How to Adjust Buds Setting on Quick settings panel

1. Open Quick settings panel on your connected smartphone
2. Touch and hold the Volume slider in the panel
3. Tap which setting you would like to change

Personalise Sound Settings for Specific Apps

Sound setting preferences often vary by the app you’re using. For instance, when listening to music you may prefer the bass turned high, but when watching a movie, you prefer a more immersive 360-degree sound experience. With App sound settings, you no longer need to adjust sound settings each time you visit an app. Simply set your sound preferences for individual apps^[2] once via quick settings panel, and the Galaxy Buds3 series will automatically apply them whenever the app starts playing media. A first-of-its-kind feature, this capability delivers a more seamless daily audio routine, tailored to your liking.

How to Use App sound settings

1. Open Quick settings panel on your connected smartphone
2. Touch the Earbuds icon in the media panel or touch and hold the Volume slider above the media panel
3. Tap on the sound setting you would like to adjust for the application that is being played.

Tailored Sound for Personal Hearing Needs

One UI 7 expands ambient sound capabilities even further with the updated Adapt sound feature^[3], allowing you to curate the personalised sound experience with clearer and more accurate sound when on calls or watching videos so you don’t miss a line of dialogue. The advanced hearing test helps you create your own sound profile unique to you, or if you’re pressed for time, simply choose from three preset profiles based on your age groups.

How to Enable Adapt sound 1

1. Open the Galaxy Wearable app on your connected smartphone
2. Tap on Earbuds settings
3. Tap on Accessibility
4. Tap on Adapt sound
5. Choose among three preset profiles or do Hearing test

How to Enable Adapt sound 2

1. Open the Galaxy Wearable app on your connected smartphone
2. Tap on Sound quality and effects
3. Tap on Adapt sound
4. Choose among three preset profiles or do Hearing test

An Intelligent Audio Experience for All

With the power of Galaxy AI, the Galaxy Buds3 series not only offers greater convenience, but supports enhanced communication with features that eliminate language barriers and enrich sound regardless of how you wear your earbuds or your environment, for more intelligently tailored moments.

Seamless Communication in 20 Languages

With Interpreter^[4] in Listening mode, language barriers are no longer an obstacle. Whether listening to a lecture in a foreign language or having a conversation with someone in another language, Interpreter in Listening Mode allows you to hear the translation directly through your Galaxy Buds plugged into your ears without needing to look at your smartphone. Now, you can focus solely on the conversation and engage with others face-to-face.

Using Interpreter in Listening mode

1. Open the Interpreter app on your connected smartphone
2. Place the earbuds in your ears
3. Tap on Listening mode on the left side
4. Select your desired language
5. Tap on the microphone icon to start the translation
6. Tap on the microphone icon again to stop the translation
7. Pause, resume the translation using the Buds’ pinch control

Intelligently Optimised Sound, Anytime, Anywhere

Regardless of how you choose to wear your earbuds, the microphones in the Galaxy Buds3 series analyse both internal and external sound in real time to apply the optimal sound and Active Noise Cancellation (ANC) through Adaptive EQ and Adaptive ANC for each user.

What’s more, Galaxy Buds3 Pro can intelligently optimize sound in any environment. You can still enjoy your music fully when walking at a park, with Adaptive Noise Control constantly analysing surrounding sound and automatically adjusting the optimal level of noise without you needing to make any manual adjustments. Siren Detect and Voice Detect^[5] automatically recognizes emergency siren or your voice and raises the ambient sound, allowing you to stay aware of your surroundings or focus your attention on your conversation.

How to Enable Adaptive Noise Control

1. Open the Galaxy Wearable app on your connected smartphone
2. Tap on Adaptive

How to Enable Siren Detect

1. Open the Galaxy Wearable app on your connected smartphone
2. Tap on Auto switch to ambient sound
3. Select Siren detect

How to Enable Voice Detect

1. Open the Galaxy Wearable app on your connected smartphone
2. Tap on Auto switch to ambient sound
3. Select Voice detect

Sound Innovation for Everyone

With the launch of the Galaxy S25 series, Samsung has set a new standard for mobile AI, introducing a true AI companion that offers the most natural and effortless interactions between you and your world. As these intuitive and intelligent capabilities spread across the Galaxy ecosystem, the Galaxy Buds series will remain at the forefront of sound innovation — unlocking immersive and convenient audio experience for all.

[1] Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.

[2] Availability of functions may vary by apps. Some functional widgets may require a network connection and/or Samsung Account login.

[3] Adapt Sound feature is available on Samsung Galaxy Buds3 Pro only.

[4] Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Audio interpretation is only available when wearing Buds and connected to a Samsung Galaxy smartphone. Interpreter feature is not directly provided by Buds themselves.

[5] Adaptive Noise Control, Voice Detect and Siren Detect features are only available on Samsung Galaxy Buds3Pro. Adaptive Noise Control, Voice Detect and Siren Detect are all off by default.