Gifted to almost 3,800 Olympians and Paralympians, the Olympic Edition is helping them to stay connected with home, capture unforgettable moments, and share their journey with fans in real time — all while fitting seamlessly into the fast-paced rhythm of Olympic Games life. 

Staying close to home, even miles away

For many athletes, the Olympic Village is a temporary home filled with emotion, anticipation and quiet moments between competitions.  

Italian short-track speed skater Arianna Sighel captured that feeling perfectly, sharing a mirror selfie from her room with the Olympic Edition – on the front screen is a beautiful picture of her family. 

Italian short-track speed skater @ariannasighel

With its compact, foldable design and high-quality selfie camera, the Olympic Edition makes it easy for athletes to check in with loved ones — whether through a quick photo, a video call, or a message before heading out the door.  

Life in the Village, one swipe at a time

Belgian speed skating star Bart Swings offered fans a behind-the-scenes look at his first days in Milan, swiping through moments that define Olympic Games life: selfies in his room with his skates, iconic shots of the Olympic rings in the heart of the Village, and the excitement of unboxing his Olympic Edition straight from the Samsung booth. 

Belgian speed skating star @bart_swings  

From there, the Olympic Edition has followed Bart everywhere — part of daily routines at training in the rink, mounted for cycling sessions using Dual Recording, and filming workouts in the gym. For athletes balancing training, recovery and content creation, having a powerful communications device in a pocket-sized form factor makes all the difference. 

Iconic backdrops, unforgettable selfies

The stunning scenery surrounding Milano Cortina 2026 venues has inspired athletes to stop and capture the moment. Alpine skier Elena Curtoni snapped a bright selfie in the mountains in front of the Olympic rings, ticking off a must-have Games memory with her Olympic Edition. 

On the ice, Dutch Olympic short-track champion Suzanne Schulting shared training-day selfies rinkside without missing a beat between laps. 

Dutch short-track champion @suzanneschulting

Sharing the magic — together

Some moments are simply too big not to share. Polish athlete Michał Woźniak captured the pure energy of the Opening Ceremony in a video alongside his teammates, while Swiss snowboarder David Hablützel filmed his very first trip to on-site training — a milestone moment powered by the Olympic Edition. 

Freestyle snowboarder Marcus Kleveland summed up the excitement during his unboxing: “Sleek, compact, and built to move — just like life on snow.”  

Out on the slopes, Txema Mazet-Brown celebrated being part of Team Samsung Galaxy, capturing snowy moments with the Olympic Edition. 

Enhancing the Olympic Games experience

From morning training sessions to calls home, the Olympic Edition has been warmly received by athletes across disciplines. Its compact design slips easily into pockets, its Flex Mode unlocks new creative angles, and its powerful camera helps athletes tell their Olympic Games stories — exactly as they live them. 

At the Olympic Village in Milan, the Galaxy Z Flip7 Olympic Edition isn’t just a smartphone. It’s a connection to home, a creative tool, and a memory-maker — helping athletes focus on what matters most while capturing every unforgettable step of their Olympic Games journey. 

Galaxy S25 Ultra devices were embedded within the Opening Ceremony to capture dynamic perspectives.

The Opening Ceremony offered an early glimpse of that innovation, with Galaxy S25 Ultra devices integrated into the live broadcast, delivering dynamic perspectives alongside traditional broadcast cameras. On the podium, medalists captured their victories through the Victory Selfie shot on the Galaxy Z Flip7 Olympic Editioni – an authentic moment that has become an iconic part of the medal-winning experience. 

But connection extends far beyond the spotlight. From athletes mingling in the Olympic Village to volunteers guiding visitors through unfamiliar cities, Samsung’s mobile technology is supporting the everyday interactions that define Milano Cortina 2026. 

Turning Language Barriers into Moments of Connection 

To support seamless communication across venues – including remote mountain locations – Samsung equipped volunteers with Galaxy devices featuring Galaxy AIii-powered, on-device Interpreteriii.   

For Emmanuel Mantilla Jr., a volunteer from the Philippines supporting National Olympic Committees in the Olympic Village, language differences once meant hesitation.  

Mantilla believes the Olympic Games are “like another universal language,” bringing people from different cultures together in shared moments  

“English is widely spoken, but not everyone feels confident using it,” Mantilla said. “Before, I would hesitate. I would look for someone else who spoke their language and wait for that person to assist.”  

Now Interpreter has changed his approach. “Instead of waiting silently, I approach them directly and ask how I can help. The confidence is there now. “   

▲ Emmanuel Mantilla Jr. uses Interpreter to guide visitors from all around the world.

Mantilla recalls one memorable moment during his volunteer work. At a tram stop, a spectator asked for directions to the ice hockey arena – a venue outside Mantilla’s assignment.  

“It wasn’t even my venue,” Mantilla recalled. “The person had difficulty speaking English. So, I used the Interpreter to explain which tram to take and how to transfer to the shuttle going to the arena. Before, I might have tried to find someone else to help. Now, I can assist immediately.” 

Athletes Connecting Beyond Nationality 

Inside the Olympic Village, athletes from around the world are experiencing similar benefits.  

▲ Xaverri Williams uses Interpreter to communicate with fellow athletes in the Olympic Village.

Xaverri Williams, representing Trinidad and Tobago in bobsleigh, says the Interpreter feature makes it easier to communicate with athletes outside his delegation. 

“The translation feature is especially helpful in understanding people who don’t speak English fluently,” he said. “Having something that helps bridge that gap makes communication much easier and smoother.” 

▲ Tomas Guarino uses Interpreter to understand different languages spoken in the Olympic Village.

Spanish figure skater Tomas Guarino Sabate added that even small misunderstandings can interrupt connection. 

“Most people speak English,” he said. “But there are definitely moments when someone isn’t as comfortable, or when you don’t know the right word yourself. Having a tool that allows live translation can be really useful in those situations.” 

▲ Daniel Grassl believes technology enhances athlete communication and fan engagement.

For Team Samsung Galaxy athlete Daniel Grassl of Italy, mobile technology enhances both athlete-to-athlete interaction and fan engagement. “It allows you to express how you feel and share your day,” he said.  

Connecting Beyond the Village 

Samsung’s activation across Milano Cortina 2026 continues to connect fans and athletes alike.  

▲ Galaxy Charging Stations help visitors stay connected throughout Olympic Games.

Around the cities, Galaxy Charging Stations allow spectators to recharge their devices and stay connected to the action, ensuring they can share moments in real-time with family and friends.  

▲Victory Truck provides immersive Olympic Games Experience to visitors.

Meanwhile, the Samsung Victory Truck is traveling across Milan, Bormio and Livigno, bringing immersive Olympic Games mobile technology experiences directly to fans. Visitors can take photos with AR mascots Tina and Milo and download images via QR code, returning home with a digital keepsake from the Olympic Winter Games.  

Connecting Every Moment 

As Milano Cortina 2026 continues, Samsung’s innovation is helping ensure that language, geography and distance do not stand in the way of shared experience – connecting athletes and fans in every moment and ensuring the Olympic Winter Games spirit travels further. 

Athletes commemorated these once-in-a-lifetime moments of the Opening Ceremony with their Samsung Galaxy Z Flip7 Olympic Edition devices. From their first walk-in amid the thunderous roar of the crowd to celebrations with teammates, these special memories from the Parade of Nations were shared from the world’s stage through a closer, more personal view.

As a Worldwide Olympic and Paralympic Partner, Samsung also collaborated with Olympic Broadcasting Services (OBS) to embed 26 Galaxy S25 Ultra devices across the stadium — from the spectator stands to the very heart of the athlete entrance tunnels — capturing new views alongside conventional broadcast equipment.

From the Opening Ceremony to the stories unfolding behind the scenes, Samsung continues to use mobile innovation to connect athletes and fans in every moment — innovating how we celebrate the Olympic Winter Games.

Take a look at some of our highlights here:

Samsung Galaxy S25 Ultra is utilized for the live broadcast of The Opening Ceremony for Milano Cortina 2026 (Credit: Getty Images).

Samsung Galaxy S25 Ultra is utilized for the live broadcast of The Opening Ceremony for Milano Cortina 2026 (Credit: Getty Images).

Samsung Galaxy S25 Ultra is utilized for the live broadcast of The Opening Ceremony for Milano Cortina 2026 (Credit: Getty Images).

Athletes share their experience with fans using the Samsung Galaxy Z Flip7 Olympic Edition (Credit: Getty Images)

Athletes share their experience with fans using the Samsung Galaxy Z Flip7 Olympic Edition (Credit: Getty Images)

Athletes share their experience with fans using the Samsung Galaxy Z Flip7 Olympic Edition (Credit: Getty Images)

Athletes share their experience with fans using the Samsung Galaxy Z Flip7 Olympic Edition (Credit: Getty Images)

Through AI-powered assistance, Galaxy users can more naturally engage in conversational interactions that make everyday tasks easier. Just press and hold the side button to show Gemini Live^[1] what you see while simultaneously interacting with it in a live conversation.

Imagine picking out an outfit or reorganising a closet. Gemini Live can now make those everyday decisions easier. By simply pointing the camera, users can get suggestions on how to categorise items and optimise space, or share their screen while browsing online retailers to receive personalised style advice. With the ability to see what the user sees and respond in real time, Galaxy S25 series feels like a trusted friend who’s always ready to help.

“Together with Google, we are marking a bold step toward the future of mobile AI, delivering smarter interactions that are deeply in sync with how we live, work and communicate,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With this new visual capability, Galaxy S25 series brings next-generation AI experiences to life, setting new standards for how users engage with the world through their devices.”

On April 7, Gemini Live with camera and screen sharing capabilities will start rolling out to all Galaxy S25 series users at no additional cost. For more information about Galaxy S25 series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com.

[1] Check responses for accuracy. Compatible with certain features and accounts. Internet connection required. Available in select countries and to users 18+.

“A Minecraft Movie” celebrates creativity, curiosity and limitless possibilities – values that are at the heart of Samsung’s innovation. Just as the film brings imagination to life, Samsung technology powers exploration and curiosity, enabling users to unleash their creativity and embrace their potential.

With an ecosystem of interconnected products that seamlessly work together, Samsung technology continues to push the boundaries of innovation to equip users with the tools to unlock their unique creative expression.

Transform sketches into polished digital masterpieces with Galaxy AI on the Galaxy S25 Ultra, or immerse in breathtaking visuals with the Neo QLED 8K TV‘s unparalleled clarity and vibrant colours. You can even discover your inner chef with new flavours and personalised recommendations from the Family Hub SpaceMax Smart Fridge Freezer.

Whatever your next adventure, Samsung technology serves as a portal to a world of creative possibilities that empower users to embrace, curate and share their unique visions.

Benjamin Braun, CMO Samsung Europe says: “Anchored in personalisation and providing tools that push the boundaries of what’s possible for creative expression, our latest partnership with ‘A Minecraft Movie’ is the perfect extension of Samsung’s long-established relationship with Warner Bros. Pictures. Our product ecosystem and AI technology empowers users to embrace their creative potential.”

Dana Nussbaum, Executive Vice President, Warner Bros. Pictures Worldwide Marketing says: “We’re delighted to partner with Samsung on ‘A Minecraft Movie’. This collaboration is all about breaking new ground – harnessing the innovation at the core of the film to inspire creativity and spark imagination worldwide. Together, we’re empowering global audiences with the tools to push the boundaries of their creativity and share their stories in exciting, new ways.”

With anticipation building ahead of the release, the official “A Minecraft Movie” movie trailer will be available exclusively on Samsung TVs in European retail stores for shoppers to view in breath taking 8k. Samsung is also launching a ‘Portal to a World of Deals’ in collaboration with “A Minecraft Movie” across 25 countries, featuring specials offers & bundles to celebrate this incredible partnership.

To further bring this partnership to life, Samsung will be hosting a group of content creators at the “A Minecraft Movie” premiere on the 30th March. The exclusive event will showcase first-hand how Samsung technology, powered by Galaxy AI, serves as a gateway for self-expression and discovery, empowering consumers to explore their creative identities.

Check out the “A Minecraft Movie” trailer here.

Additional information about Samsung’s products can be found at samsung.com/uk/.

(From left to right) Bob O’Donnell, Sameer Samat, Jay Kim, Christopher Patrick and Dr. Chris Brauer

More Natural, Intuitive and User-Friendly Mobile AI 

The session kicked off with welcome remarks from Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics.  “Yesterday was a very exciting day for us as we launched the Galaxy S25. It’s another big step forward in the AI era,” Kim said. “We’re very excited to be here with our partners today, especially (excited) to talk about everything we did together to launch the Galaxy S25 series.” 

Jay Kim from Samsung Electronics

Moderator Bob O’Donnell, President and Founder of TECHnalysis Research, posed questions to the panelists about the benefits the Galaxy S25 series will bring to users, as well as the barriers blocking certain consumers from using mobile AI.  “AI should make users’ lives better. We study consumer habits, constantly trying to gain a better understanding of our customers,” Kim said. “Ultimately, what we’re trying to do is minimise how much effort it takes to input while maximising the output. To do that, we look at what consumers do on their phones, define the potential use cases alongside our partners, and put it all together in our devices for the best possible consumer experience.” 

The Galaxy Tech Forum discussion on Galaxy AI

“Multimodality can help people become more efficient while AI agents can help people become more productive,” Kim continued. He also highlighted Samsung’s commitment to openly collaborating with its partners to drive progress forward and expressed his excitement for the possibilities AI innovations will bring as part of a new chapter in mobile technology.  

Expanding the Galaxy AI Ecosystem Through Open Collaboration 

During the session, Samsung offered an inside look at the work done in partnership with Google and Qualcomm to perfect the Galaxy S25 series’ AI innovations.  “Even though the benefit value of mobile AI is really high, it’s of no use if you can’t access it. We had to look at what was already part of the consumer experience and contemplate how we could enhance those experiences in a way that would bring real benefits, but still be easy enough to access,” Kim explained. He noted that close collaboration was essential, particularly in integrating Google’s Gemini intelligence and Qualcomm’s on-device processing capabilities. 

Sameer Samat from Google

“Truly helpful AI must fit naturally into our daily lives. AI is a tool and not an end in itself, and what matters to consumers the most is how helpful AI can be for them,” said Sameer Samat, President of Android Ecosystem at Google. “LLMs represent a massive leap in how computers understand human language. Now, you can speak in completely natural language, removing any friction from the overall experience.” “With Galaxy S25, I’m optimistic that people will quickly adapt to using an AI agent to help them get things done in very natural ways.” 

Christopher Patrick from Qualcomm

Key drivers of multimodal AI capabilities, like Qualcomm’s Snapdragon 8 Elite chipset, were also highlighted, showcasing technology that simultaneously processes multiple forms of information, including voice, images and text.  “The Galaxy S25 series is going to be a completely new experience. You’ll be able to engage with your personalised AI assistant like never before; it doesn’t just feel like interacting with a real person, it perceives your environment and can interact with content shown on your camera,” said Christopher Patrick, Senior Vice President and General Manager for Mobile Handsets at Qualcomm. “Our collaboration with Samsung to customise the chipset to make these new capabilities feel seamless is something I’m really proud of.” 

Breaking Barriers: Mobile AI’s Role in Enhancing Quality of Life 

During the session, Samsung also presented the findings of a global study conducted in partnership with London-based research firm, Symmetry, that examined the link between mobile AI use and quality of life. The speakers delved into the study’s key implications and offered valuable insights. 

Dr. Chris Brauer from Goldsmiths, University of London, and Symmetry

“The rate of AI innovation is astounding, but what struck me about the research we did with Samsung was that the rate of mobile AI adoption is also rising at a rapid rate,” said Dr. Chris Brauer, Director of Innovation in the Institute of Management Studies at Goldsmiths, University of London, and Chief Innovation Officer at Symmetry. “Frequent consumer use of mobile AI globally has nearly doubled in just six months, jumping from 16% in July to 27% in January.” Dr. Brauer also outlined key findings concerning certain barriers to entry the research found around mobile AI. “We found a really interesting theme among those less willing to adopt the technology: doubt,” Dr. Brauer said.

“Doubt in AI’s ability to bring meaningful benefits to everyday life (56%), doubt and a lack of high confidence to use AI to its full potential (85%) and doubt around privacy and whether AI can be trusted (90%). There’s immense potential with this technology, but what’s also clear are the very real barriers that must be addressed responsibly for wider adoption to take place.” 

The Galaxy AI discussion session at the Galaxy Tech Forums

The Galaxy AI session concluded with the panelists agreeing that mobile AI innovation is set to revolutionise every aspect of modern life. As representatives of the fast-moving industry, they also vowed to develop related technologies in a responsible manner beneficial to all of humanity.  

To understand how Samsung’s AI ecosystem is poised to transform the future of wellness, Samsung Newsroom observed the second Tech Forum session, titled “The Role of Technology for a Healthier Life.”

(From left to right) Dr. Vanessa Hill, Dr. Hon Pak, Dr. Patrick O’Connor, Emily English and Dr. Kyu Rhee

Healthy Living Starts With a Holistic Approach 

Moderator Dr. Vanessa Hill, an award-winning science communicator and sleep scientist, started the discussion by providing insights into the practical utility of today’s health technology. 

While advancements such as wearable devices, health apps and telehealth platforms have made health management more accessible, the sheer volume of information can lead to confusion — making it easy to overlook critical insights amid an overwhelming sea of data. 

Dr. Patrick O’Connor from the University of Georgia

“The issue is not the amount of data but the fragmentation,” said Dr. Patrick O’Connor, a professor in the Department of Kinesiology at Mary Frances Early College of Education, University of Georgia. “The key is to bring the scattered data together to create a comprehensive understanding, as health requires a holistic approach due to the interconnectedness of so many factors.” 

“As a sleep scientist I know the importance of gathering health data around the clock. Identifying abnormalities in metrics like heart rate, temperature or even snoring during sleep is key to not only unlocking better sleep, but better overall health,” said Dr. Hill, who emphasised that sleep is the foundation of holistic health. 

Personalised Care Through Various Health Metrics and Continuous Tracking 

The discussion also explored the importance of adding new health metrics to track and monitoring those metrics in a continuous manner.

Dr. Kyu Rhee from the NACHC

“Continuous health monitoring of physical activity, sleep, nutrition and stress should become new, additional vital signs for users and health professionals,” said Dr. Kyu Rhee, President and CEO of the National Association of Community Health Centers (NACHC). “Combining this essential health data with clinical data powered by AI insights has the potential to transform the health system by improving health outcomes, reducing healthcare costs, and empowering patients, their caregivers and healthcare teams.” 

Dr. Hon Pak from Samsung Electronics

One health metric receiving a substantial amount of attention from both Samsung and the digital health industry in general is blood glucose. 

“Blood glucose is an area Samsung has been deeply invested in, and we’ve made significant progress in developing CGM-integrated nutrition coaching as well as enhancing non-invasive technologies for tracking blood glucose levels,” said Dr. Hon Pak, Senior Vice President and Head of Digital Health Team, Mobile eXperience Business at Samsung Electronics, sharing the company’s roadmap for blood glucose management and end-to-end (E2E) healthcare experiences. “These advancements are all part of our work to deliver more proactive and preventive disease detection solutions to everyone, helping lower healthcare burdens on people, their families and society at large.” 

Emily English, a BSc nutritionist

“There isn’t a one-size-fits-all approach to health and nutrition, it’s a journey that requires a holistic understanding of yourself,” said Emily English, a BSc nutritionist. “Wellness technology is helping provide a full 360-view of your life. New solutions that offer easy access to health metrics like blood glucose will offer a more holistic understanding of our bodies and revolutionise the way we manage our everyday health.” 

Ushering in the Era of Personalised Health Insights 

The discussion touched on how AI can translate tracked health data into actionable and meaningful insights. 

The Tech Forum discussion on Health AI

In an effort to consolidate disparate data onto a single platform, Samsung has collaborated with Dr. O’Connor’s research team to develop Energy Score — a feature that enhances the digital healthcare experience. “New AI-enabled features like Energy Score have become a jumping off point for broader health innovations,” explained Dr. Pak. Calculated based on health indicators such as activity levels, sleep, heart rate during sleep and heart rate variability during sleep, Energy Score exemplifies how wearable devices and AI can support a holistic and personalised approach to health and wellness management. 

Dr. Patrick O’Connor describes Energy Score.

“Monitoring overall readiness might benefit from minimally invasive brain sensing technology,” said Dr. O’Connor. “Today, we are able to leverage non-invasive technology, the available science and AI to generate an Energy Score, helping translate complex data into an intuitive and understandable index.” 

Dr. Pak also teased Samsung’s upcoming plans to expand the AI capabilities of Energy Score to include nutrition, mental health and even mobile usage patterns — offering users deeper and more comprehensive insights into their overall well-being. 

The Health AI session underscored the importance of a holistic approach to health management, highlighting the potential of personalised health experiences powered by continuous health monitoring. As AI becomes an indispensable partner in modern wellness, Samsung’s innovative technology is set to drive a new era of tailored and comprehensive health solutions.