Samsung Electronics has achieved numerous firsts in mobile camera performance and technology since the pre-smartphone era. From the Galaxy S’s 5-megapixel (MP) rear camera in 2010 — at the dawn of the smartphone era — to the Galaxy S25 Ultra’s 200 MP ultra-high-resolution camera, 50 MP ultra-wide-angle camera, and suite of Galaxy AI editing features, Samsung has continuously redefined what a smartphone camera can do.

“Always one step ahead” – For the past 15 years, Samsung has always been one step ahead, pushing mobile photography to new heights and ushering in a new era of Galaxy camera technology. Explore this groundbreaking journey in the infographic below.

“We believe technology should open doors to inspiration and connection,” said Sean Yun, President and CEO of Samsung Electronics Benelux. “Our partnership with the Van Gogh Museum is a powerful example of how mobile innovation can bring cultural experiences to life in more intuitive and personal ways for people everywhere.”

Officially launched on June 10, the Van Gogh Museum’s redesigned audio tour uses 1,600 Galaxy S25+ smartphones to deliver an upgraded storytelling experience, replacing the previous audio tour hardware with a more compact, lightweight and user-friendly interface. Visitors also benefit from clearer voice audio and enhanced display quality — which enable rich, detailed visuals.

As part of the long-term vision for this partnership, Samsung and the Van Gogh Museum are working on further upgrades to the audio tour that will integrate Samsung’s renowned Galaxy AI features for a more personalised visitor experience.

To commemorate this multi-year collaboration, Samsung will launch Van Gogh Museum branded cases created exclusively for Galaxy smartphones. The designs are inspired by Vincent van Gogh’s famous paintings including the Sunflowers and his self-portrait. These promotional items will be available for purchase at Samsung Experience Stores and the Samsung Online Store in the Netherlands, as well as at the Van Gogh Museum store and its online store.

“At the Van Gogh Museum, we aim to be at the top of our game and in response to our own times, and to do so in our own innovative way,” said Emilie Gordenker, Director of the Van Gogh Museum. “We are delighted to collaborate with Samsung as a technology partner to make the museum experience even more engaging.”

“Galaxy S25 Edge redefines smartphone design, with no compromise on performance. It’s our slimmest S Series device yet, created with style and strength in mind. Featuring an iconic Galaxy AI-enabled camera, it opens up a world of creativity in a light, elegant form factor for customers wanting stylish design and the best features Galaxy has to offer,” said Annika Bizon, Mobile Experience VP of Product and Marketing, Samsung UK & Ireland.

“Alongside S25 Edge, we are also launching our New Galaxy Club. This is designed to give customers more value and flexibility as they look to upgrade to the latest device and experience everything that Galaxy has to offer. To celebrate the launch of the New Galaxy Club, the first 2,500 members will receive a £100 introductory offer that can be used towards purchase of Galaxy S25 Edge^[1]“

Exceptionally Sleek and Strong Design

With a thin 5.8mm chassis, Galaxy S25 Edge is a remarkable feat of engineering that reimagines nearly every element of smartphone design for an even more compact and convenient experience. Its refined frame bridges form and function at just 163 grams, taking slim smartphones to the next level while staying true to the Galaxy S series’ unified design.

Alongside its streamlined silhouette comes exceptional resilience. The optimally curved edges and sturdy titanium frame offer enduring protection for everyday use. The latest Corning® Gorilla® Glass Ceramic 2, a new glass ceramic offering that delivers engineered resilience, is used for the front display to yield both vibrancy and strength on Galaxy S25 Edge.

Dynamic Creativity with a Pocketable 200MP Camera

The slim and light design of Galaxy S25 Edge makes it easier than ever for users to capture memorable moments and express their creativity anytime, anywhere. The 200MP wide lens upholds the Galaxy S series’ iconic camera experience while taking Nightography to a new level. Thanks to its ultra-high resolution, users get sharper photos while maintaining clearer shots with large pixel size —capturing images with over 44% improved brightness^[2] in low-light environments. The 12MP ultra-wide sensor features autofocus, which powers crisp, detailed macro photography for even more creative flexibility.

Galaxy S25 Edge benefits from the same ProVisual Engine that was optimised for Galaxy S25 with pro-grade enhancements, like ensuring sharp details for clothes or plants and natural, true-to-life skin tone in portraits. Galaxy AI-powered editing features, including fan-favorites like Audio Eraser^[3] and Drawing Assist^[4] are all brought over from the Galaxy S25 series, pairing advanced creative and editing tools with a never-before-seen slim form factor.

Peak Performance Expertly Configured in Ultra-Slim Housing

Galaxy S25 Edge is built to deliver premium performance, starting with the Snapdragon 8 ® Elite Mobile Platform for Galaxy, the same processor available in all Galaxy S25 series devices globally. Customised by Qualcomm Technologies, Inc., the chipset powers Galaxy S25 Edge’s on-device AI processing capabilities and offers reliably fast performance all day. Galaxy S25 Edge also keeps its cool under sustained use thanks to a reconfigured vapor chamber that is now thinner, yet broader for steady heat dissipation.

Matching the Galaxy S series’ renowned performance standards, Galaxy S25 Edge features advanced, efficient AI image processing with ProScaler^[5], which delivers a 43% improvement^[6] in display image scaling quality, while incorporating Samsung’s customised mobile Digital Natural Image engine (mDNIe).

A Trusted Companion with Galaxy AI

Integrating Galaxy AI at nearly every touchpoint, Galaxy S25 Edge offers our most natural and context-aware mobile AI experiences yet. Users get personalised, multimodal AI capabilities with peace of mind that their personal data is always safe.

Mirroring the broader Galaxy S25 series, Galaxy S25 Edge integrates AI agents that work seamlessly across multiple apps, helping as a true AI companion to get things done more easily. Galaxy AI also gets better at integrating with daily routines. Now Brief and Now Bar^[7] include third-party app integrations for greater convenience and helpful reminders during everyday commuting, dining and more.

Thanks to Galaxy’s deep integration with Google, Galaxy S25 Edge brings Gemini’s latest advancements to more users. For example, with Gemini Live’s^[8] new camera and screen sharing abilities, users can show Gemini Live what they see on their screen or in the world around them while simultaneously interacting with it in a live conversation.

Experiences powered by Galaxy AI on Galaxy S25 Edge aren’t just convenient—they’re designed with privacy at the core. On-device AI processing ensures data is kept secure by Samsung Knox Vault, continuing Samsung’s unwavering commitment to ensure hyper-personalised mobile experiences never sacrifice privacy.

Rooted in craftsmanship and driven by performance, Galaxy S25 Edge delivers pro-level photography, personalised AI experiences, and more. It goes beyond a slim form factor to challenge expectations for what a smartphone can be.

Availability

The Galaxy S25 Edge will be available for pre-order from today (13^th May) and widely available in operators, retailers and on samsung.com from 30^th May.

Galaxy S25 Edge will be available in a captivating range of colours, including Titanium Silver, Titanium Jetblack and Titanium Icyblue.

Customers who pre-order Galaxy S25 Edge from selected retailers can double their storage for the same price.^[9]

New Galaxy Club

New Galaxy Club is an exclusive upgrade and rewards programme, offering customers exclusive benefits when purchasing their next Galaxy device, including the latest Galaxy S25 Edge. Members can enjoy:

• • Introductory Offer with Klarna: The first 2,500 New Galaxy Club customers will enjoy an exclusive £100 Klarna voucher, automatically added to the basket when purchasing with New Galaxy Club^[1]

• • 0% Finance Over 24 Months: Spread the cost with 0% interest, plus just a 10% upfront deposit^[10]

• • Ability to Upgrade at Month 12: Guarantee of 50% return of overall value when you upgrade between 12 – 15 months of your credit agreement (from the date you entered the agreement)^[11]

• • Samsung Care+ Accidental Damage Protection: Members can select 2 years of Samsung Care+ Accidental Damage Cover (worth £179)^[12]

• • ‘Explore Galaxy’ Voucher: Receive a £50 voucher towards the next Samsung.com purchase when spending £150 or more^[13]

• • Refer a Friend: Share the experience with three £50 vouchers to pass on to friends or family, redeemable at Samsung.com when purchasing with the New Galaxy Club^[14]

Pricing

Galaxy S25 Edge RRP

• 256 GB – £1099
• 512GB – £1199

For more information about Galaxy S25 Edge and the Galaxy S25 series, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

SPECIFICATION TABLE

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Purchase through New Galaxy Club at samsung.com by 29.05.25. Discount automatically applied at checkout. Limited to the first 2500 customers only. 18+ UK only. New Galaxy Club membership is subject to status and credit check, and involves entering into a credit agreement. Minimum 10% payment upfront required, followed by 24 fixed monthly payments. Charges may apply if your device is not in good working condition when it is bought back, as set out in the full T&Cs. Samsung Electronics (UK) Limited (Registered no: 03086621), registered at Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS, United Kingdom acts as a credit broker and not a lender, offering credit products provided by a limited number of finance providers, including Klarna Financial Services UK Limited. (company number 14290857) authorised and regulated by the FCA (firm reference number 987889) who acts as lender. Please note that Pay in 3 instalments and Pay in 30 days agreements are not regulated by the FCA. Finance is only available to permanent UK residents aged 18+, subject to status, T&Cs and late fees apply. Klarna.com/uk/terms-and-conditions.

[2] Compared to Galaxy S25.

[3]  Samsung account login required. Six types of sound can be detected; voices, music, wind, nature, crowd and noise. Results may vary depending on audio source & condition of the video.

[4]  Requires a network connection and Samsung account login. Visible watermark is overlaid on the image to indicate that the image output is generated by AI. Accuracy of output not guaranteed.

[5] ProScaler feature is supported on Galaxy S25+, Edge and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[6] Compared to Galaxy S24 series. Based on PSNR (Peak Signal-to-Noise Ratio) test.

[7]  Samsung account login and network connection required.

[8] Check responses for accuracy. Compatible with certain features and accounts. Internet connection required. Available in select countries and to users 18+.

[9] Operates as a price discount: Pre-order the larger storage variant (512GB) by 29.05.25 and pay the future price of the smaller storage variant (256GB).

[10] 10% upfront deposit, then 24 monthly payments

[11] Samsung will guarantee 50% of the original price you paid for your device when you purchased between month 12 and 15 of your finance contract from the date you entered into your credit agreement. This will be paid through a combination of settling the remaining balance of your loan and refunding or crediting you the difference. After month 15, we will only pay off your remaining loan balance if you upgrade

[12] Samsung Care+ is underwritten by Assurant General Insurance Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, Financial Services Register No. 202735. Assurant General Insurance Limited is registered in England & Wales No. 2341082. Registered Office: Emerald Buildings, Westmere Drive, Crewe, Cheshire, CW1 6UN

[13]  Purchase from Samsung.com by 30.09.25. Apply code at checkout to redeem. Code can be used on purchases of any smartphone, tablet, laptop, wearable, or accessory worth £150 or more. Code valid for one single use, has no cash value, and is non-transferrable.

[14]  Purchase through New Galaxy Club at samsung.com by 30.09.25. Apply code at checkout to redeem. Codes can be shared with up to 3 friends or family members. 18+ UK only. New Galaxy Club membership is subject to status and credit check, and involves entering into a credit agreement. Minimum 10% payment upfront required, followed by 24 fixed monthly payments. Charges may apply if your device is not in good working condition when it is bought back, as set out in the full T&Cs. Samsung Electronics (UK) Limited (Registered no: 03086621), registered at Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS, United Kingdom acts as a credit broker and not a lender, offering credit products provided by a limited number of finance providers, including Klarna Financial Services UK Limited. (company number 14290857) authorised and regulated by the FCA (firm reference number 987889) who acts as lender. Please note that Pay in 3 instalments and Pay in 30 days agreements are not regulated by the FCA. Finance is only available to permanent UK residents aged 18+, subject to status, T&Cs and late fees apply. Klarna.com/uk/terms-and-conditions.

Through AI-powered assistance, Galaxy users can more naturally engage in conversational interactions that make everyday tasks easier. Just press and hold the side button to show Gemini Live^[1] what you see while simultaneously interacting with it in a live conversation.

Imagine picking out an outfit or reorganising a closet. Gemini Live can now make those everyday decisions easier. By simply pointing the camera, users can get suggestions on how to categorise items and optimise space, or share their screen while browsing online retailers to receive personalised style advice. With the ability to see what the user sees and respond in real time, Galaxy S25 series feels like a trusted friend who’s always ready to help.

“Together with Google, we are marking a bold step toward the future of mobile AI, delivering smarter interactions that are deeply in sync with how we live, work and communicate,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With this new visual capability, Galaxy S25 series brings next-generation AI experiences to life, setting new standards for how users engage with the world through their devices.”

On April 7, Gemini Live with camera and screen sharing capabilities will start rolling out to all Galaxy S25 series users at no additional cost. For more information about Galaxy S25 series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com.

[1] Check responses for accuracy. Compatible with certain features and accounts. Internet connection required. Available in select countries and to users 18+.

London, UK – 17^th March 2025 – Building off the success of the ‘Drop in with Samsung’ Flip Park, Samsung, in collaboration with Skateboard GB and supported by EE, launches the groundbreaking ‘Drop in with Samsung 25-hour Skate Park’ Supported by EE. This unique immersive event, taking place at London’s iconic BAYSIXTY6 Skatepark in West London, celebrates skate culture while showcasing the revolutionary capabilities of the new Galaxy S25 series.

This pop-up celebrates Samsung and EE’s commitment to facilitating enhanced accessibility and connectivity within UK skateparks, empowering more individuals to embrace the sport.

Event Details:

• Dates: Wednesday 19^th – Thursday 20^th March, 2025
• Location: BAYSIXTY6 Skate Park, 66 Acklam Road, London, W10 5YU
• Opening Hours: 6PM on 19^th March – 7PM on 20^th March

The world’s first 25-hour skatepark is a vibrant homage to all elements of skateboarding culture, featuring 25 hours of music performances, entertainment and content creation experiences, all powered by the Galaxy S25 series. Samsung invites everyone to ‘Drop in with Samsung’ Supported by EE and participate in a dynamic range of activities on offer, all whilst experiencing the exceptional camera capabilities of the latest Galaxy S25 series.

BAYSIXTY6 will undergo a dramatic transformation, with enhanced lighting and design, creating the ultimate backdrop for capturing stunning content with the Galaxy S25’s advanced features, including Nightography Video and Ultra-Wide camera. Whether day or night, attendees can witness firsthand how the device delivers stunning shots in any lighting condition.

Experience the 25-hour immersion:

• The 25-Hour Street: A free skate zone for all skill levels, with Samsung product experts on hand to assist with capturing incredible content on the Galaxy S25 series.
• The Ultra-Wide Bowl: A dedicated drop-in area for skaters to showcase their skills, utilising the Ultra-Wide camera to capture expansive angles during the day and stunning night shots with Night mode, or video content with Nightography Video.
• The 25-Hour Zone: Home of the ‘Now Bar’ – a space to learn about Samsung’s latest Galaxy AI innovations and why the Galaxy S25 series is the ultimate true AI companion. The Now Bar is a space to break for some food, grab a drink, and learn how the latest tech can offer ‘New ways to get things done’, with updates on the 25-hour Skatepark schedule and some exclusive product giveaways for most impressive Galaxy S25 skate footage.
• The 25-Hour Shop: Celebrity meet-and-greets with Team Galaxy Skate ambassadors, an immersive mobile gaming station, offering visitors the chance to beat the top score on mobile skateboarding game True Skate, and opportunities to try out the wider Samsung Galaxy product ecosystem.

Event highlights:

• A launch moment to remember with Sky Brown and Team Galaxy Skate talent dropping in, and James Threlfall DJing to set the vibe.
• An exclusive sunrise skate session and shoot curated in partnership with Dazed Media
• Invigorating skate yoga session led by Shankos Skate School
• Design your own board with Big Aye Skateboards – a closed session for under 18s
• Exclusive meet-and-greets with professional skaters, including Olympic medalist Sky Brown
• Social media workshop with skate influencer Stef Nurding and Samsung UK, giving insights on maximising skate content for visibility
• Dedicated skate photography sessions with renowned photographer Garry Jones
• Perfect your trick with pro-skaters in Team Galaxy Skate offering one-on-one lessons
• A panel discussion with leaders from Skateboard GB, who will be talking about what a career in skate looks like and how to get more skateparks in your local community.

Driven by the shared belief to ‘Never Stop Growing,’ Samsung, Skateboard GB and EE are also investing in extended opening hours at ten skateparks across the UK. This initiative, which includes funding for events, product experiences, and skate jams, will empower the personal growth of the next generation of skaters with greater park access, enhanced connectivity, and the tools to capture and share their progress.

Join the ‘Drop in with Samsung 25-hour Skate Park’ Supported by EE. experience from 19^th to 20^th March, located at BAYSIXTY6. Drop in be part of this interactive experience – check out the full schedule here:

Full 25-hour Skatepark event schedule:

About Skateboard GB

Skateboard GB is the National Governing Body for skateboarding in England and the home of Olympic skateboarding in Great Britain. The organisation exists to give skateboarders the opportunity to “Skate More, Skate Better” ensuring they are skater-focused in everything that they do; aiming to lead, support, empower and facilitate.

Skateboard GB celebrate and champion everything that is positive about skateboarding’s heritage and culture and work with the skateboarding community to develop more opportunities and better environments to skate, inspiring future generations of skateboarders as a result of success on the world stage.

New York 500 Broadway, Galaxy Experience Space

“The Galaxy S25 series is a fundamental shift in how we interact with our phones,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are thrilled to see how our users will enjoy this true AI companion that offers seamless and intuitive solutions in their daily lives.”

Dubai The Bay Festival City Mall, Galaxy Experience Space

On the Galaxy S25 series, AI agents with multimodal capabilities are integrated within the One UI 7^[2] platform to perform complex tasks seamlessly across apps and enable natural user interactions through speech, text, videos and images. Now Brief^[3]  provides tailored suggestions to guide through the day and Now Bar^[3] offers a new hub for ongoing activities. From enhanced productivity with Writing Assist^[4] to limitless creativity unleashed by Drawing Assist^[5] the expanded capabilities of Galaxy AI^[6]  continue to empower users in every aspect of their daily lives.

Interactions with the Galaxy S25 series are also more intuitive. With just a single command, Gemini^[7] can effortlessly find a user’s favourite sports team’s schedule and add it to Samsung Calendar. Additionally, Google’s enhanced Circle to Search^[8] now gives users more helpful information with AI Overviews and one-tap actions.

Vietnam Ho Chi Minh City, Galaxy AI Sai Gon Terminal

The Galaxy S25 series further refines and enhances the core capabilities that define the Galaxy experience. Powering the Galaxy S25 series globally, the Snapdragon^® 8 Elite Mobile Platform for Galaxy fuels on-device processing for more responsive AI experiences. With unique customisations for Galaxy, including ProScaler^[9] and Samsung’s mobile Digital Natural Image engine (mDNIe), the Galaxy S25 series boasts enhanced AI image processing and display power efficiency. The newly introduced 50MP ultrawide camerasensor for the Galaxy S25 Ultra delivers epic shots from every range in exceptional clarity, while professional grade controls like Virtual Aperture and Samsung Log turn any photo or video into the ultimate visual experience.

Indonesia Jakarta Kota Kasablanka, Galaxy Experience Space

The Galaxy S25 series is the industry’s first smartphone lineup to support Content Credentials, based on the open technical standard from the Coalition for Content Provenance and Authenticity (C2PA). Samsung has also joined the C2PA as a member, alongside industry leaders including Adobe, Microsoft, OpenAI, Google, Publicis Groupe and more, all collaborating to establish Content Credentials as the universal standard for digital content provenance. In line with its commitment to responsible mobile AI innovation, Samsung adopted this standard to enhance transparency for content created and edited with generative AI.

Starting February 7, the Galaxy S25 series will be widely available through carriers and retailers and on Samsung.com. Galaxy S25 Ultra is available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ come in Navy, Silver Shadow, Icyblue and Mint. More unique colour options are also available exclusively at Samsung.com^[10] including Titanium Pinkgold, Titanium Jetblack and Titanium Jadegreen for Galaxy S25 Ultra as well as Blueblack, Coralred and Pinkgold for Galaxy S25+ and Galaxy S25.

All Galaxy S25 devices will come with six months of Gemini Advanced and 2TB of cloud storage at no extra cost^[11] Gemini Advanced comes with Samsung’s most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as a personal AI research assistant.

Special Offers

• Buy the Galaxy S25 Ultra now and get £50 to £660 off when you trade in^[12]
• Buy the Galaxy S25+ now and get £50 to £540 off when you trade in^[13]
• Buy the Galaxy S25 now and get £50 to £407 off when you trade in^[14]

Mexico City Santa Fe Mall, Galaxy Experience Space

Brazil Sao Paulo, Galaxy S25 launch event

Germany Berlin, Galaxy Experience Space

[1]Supported languages include Arabic, Bengali, Bulgarian, Chinese (Simplified / Traditional), Croatian, Czech, Danish, Dutch, English, Estonian, Farsi, Finnish, French, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kannada, Korean, Latvian, Lithuanian, Malayalam, Marathi, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu and Vietnamese. 

[2] The official One UI 7 release will commence with the latest Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.

[3] Samsung account login and network connection required.

[4]Samsung account login is required. Requires a network connection. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[5]Requires a network connection and Samsung account login. Visible watermark is overlaid on the image to indicate that the image output is generated by AI. Accuracy of output not guaranteed.

[6]Samsung Account login is required to use certain Samsung AI features.

[7]Gemini Extensions feature availability varies based on content. Internet connection, Android device, and set up required. Language availability varies. Results for illustrative purposes and may vary. Check responses for accuracy.

[8]Requires network connection. Availability of search functions and its supported apps may vary by country, language and device. Results may vary depending on visual matches.

[9]ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[10]Availability of colours may vary by market and network provider.

[11]Offer ends 31/01/2026. Available on Galaxy S25, S25+ and S25 Ultra. By subscribing, you agree to terms of service for Google One. Only available for ages 18+. Unless cancelled earlier, Google One AI Premium will charge £18.99 p/m after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/samsung-s25-6month-trial

[12]Purchase from Samsung.com by 11.02.25. £50 value based on any smartphone, in any condition. £660 value based on Galaxy S24 Ultra 1TB. Values over £50 vary by model and condition. Purchased phone will be blocked if you don’t send us your Trade In device. T&Cs apply.

[13]Purchase from Samsung.com by 11.02.25. £50 value based on any smartphone, in any condition. £540 value based on Galaxy S24 Ultra 512GB. Values over £50 vary by model and condition. Purchased phone will be blocked if you don’t send us your Trade In device. T&Cs apply.

[14]Purchase from Samsung.com by 11.02.25. £50 value based on any smartphone, in any condition. £407 value based on Galaxy Z Fold5 512GB. Values over £50 vary by model and condition. Purchased phone will be blocked if you don’t send us your Trade In device. T&Cs apply.

(From left to right) Bob O’Donnell, Sameer Samat, Jay Kim, Christopher Patrick and Dr. Chris Brauer

More Natural, Intuitive and User-Friendly Mobile AI 

The session kicked off with welcome remarks from Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics.  “Yesterday was a very exciting day for us as we launched the Galaxy S25. It’s another big step forward in the AI era,” Kim said. “We’re very excited to be here with our partners today, especially (excited) to talk about everything we did together to launch the Galaxy S25 series.” 

Jay Kim from Samsung Electronics

Moderator Bob O’Donnell, President and Founder of TECHnalysis Research, posed questions to the panelists about the benefits the Galaxy S25 series will bring to users, as well as the barriers blocking certain consumers from using mobile AI.  “AI should make users’ lives better. We study consumer habits, constantly trying to gain a better understanding of our customers,” Kim said. “Ultimately, what we’re trying to do is minimise how much effort it takes to input while maximising the output. To do that, we look at what consumers do on their phones, define the potential use cases alongside our partners, and put it all together in our devices for the best possible consumer experience.” 

The Galaxy Tech Forum discussion on Galaxy AI

“Multimodality can help people become more efficient while AI agents can help people become more productive,” Kim continued. He also highlighted Samsung’s commitment to openly collaborating with its partners to drive progress forward and expressed his excitement for the possibilities AI innovations will bring as part of a new chapter in mobile technology.  

Expanding the Galaxy AI Ecosystem Through Open Collaboration 

During the session, Samsung offered an inside look at the work done in partnership with Google and Qualcomm to perfect the Galaxy S25 series’ AI innovations.  “Even though the benefit value of mobile AI is really high, it’s of no use if you can’t access it. We had to look at what was already part of the consumer experience and contemplate how we could enhance those experiences in a way that would bring real benefits, but still be easy enough to access,” Kim explained. He noted that close collaboration was essential, particularly in integrating Google’s Gemini intelligence and Qualcomm’s on-device processing capabilities. 

Sameer Samat from Google

“Truly helpful AI must fit naturally into our daily lives. AI is a tool and not an end in itself, and what matters to consumers the most is how helpful AI can be for them,” said Sameer Samat, President of Android Ecosystem at Google. “LLMs represent a massive leap in how computers understand human language. Now, you can speak in completely natural language, removing any friction from the overall experience.” “With Galaxy S25, I’m optimistic that people will quickly adapt to using an AI agent to help them get things done in very natural ways.” 

Christopher Patrick from Qualcomm

Key drivers of multimodal AI capabilities, like Qualcomm’s Snapdragon 8 Elite chipset, were also highlighted, showcasing technology that simultaneously processes multiple forms of information, including voice, images and text.  “The Galaxy S25 series is going to be a completely new experience. You’ll be able to engage with your personalised AI assistant like never before; it doesn’t just feel like interacting with a real person, it perceives your environment and can interact with content shown on your camera,” said Christopher Patrick, Senior Vice President and General Manager for Mobile Handsets at Qualcomm. “Our collaboration with Samsung to customise the chipset to make these new capabilities feel seamless is something I’m really proud of.” 

Breaking Barriers: Mobile AI’s Role in Enhancing Quality of Life 

During the session, Samsung also presented the findings of a global study conducted in partnership with London-based research firm, Symmetry, that examined the link between mobile AI use and quality of life. The speakers delved into the study’s key implications and offered valuable insights. 

Dr. Chris Brauer from Goldsmiths, University of London, and Symmetry

“The rate of AI innovation is astounding, but what struck me about the research we did with Samsung was that the rate of mobile AI adoption is also rising at a rapid rate,” said Dr. Chris Brauer, Director of Innovation in the Institute of Management Studies at Goldsmiths, University of London, and Chief Innovation Officer at Symmetry. “Frequent consumer use of mobile AI globally has nearly doubled in just six months, jumping from 16% in July to 27% in January.” Dr. Brauer also outlined key findings concerning certain barriers to entry the research found around mobile AI. “We found a really interesting theme among those less willing to adopt the technology: doubt,” Dr. Brauer said.

“Doubt in AI’s ability to bring meaningful benefits to everyday life (56%), doubt and a lack of high confidence to use AI to its full potential (85%) and doubt around privacy and whether AI can be trusted (90%). There’s immense potential with this technology, but what’s also clear are the very real barriers that must be addressed responsibly for wider adoption to take place.” 

The Galaxy AI discussion session at the Galaxy Tech Forums

The Galaxy AI session concluded with the panelists agreeing that mobile AI innovation is set to revolutionise every aspect of modern life. As representatives of the fast-moving industry, they also vowed to develop related technologies in a responsible manner beneficial to all of humanity.  

To understand how Samsung’s AI ecosystem is poised to transform the future of wellness, Samsung Newsroom observed the second Tech Forum session, titled “The Role of Technology for a Healthier Life.”

(From left to right) Dr. Vanessa Hill, Dr. Hon Pak, Dr. Patrick O’Connor, Emily English and Dr. Kyu Rhee

Healthy Living Starts With a Holistic Approach 

Moderator Dr. Vanessa Hill, an award-winning science communicator and sleep scientist, started the discussion by providing insights into the practical utility of today’s health technology. 

While advancements such as wearable devices, health apps and telehealth platforms have made health management more accessible, the sheer volume of information can lead to confusion — making it easy to overlook critical insights amid an overwhelming sea of data. 

Dr. Patrick O’Connor from the University of Georgia

“The issue is not the amount of data but the fragmentation,” said Dr. Patrick O’Connor, a professor in the Department of Kinesiology at Mary Frances Early College of Education, University of Georgia. “The key is to bring the scattered data together to create a comprehensive understanding, as health requires a holistic approach due to the interconnectedness of so many factors.” 

“As a sleep scientist I know the importance of gathering health data around the clock. Identifying abnormalities in metrics like heart rate, temperature or even snoring during sleep is key to not only unlocking better sleep, but better overall health,” said Dr. Hill, who emphasised that sleep is the foundation of holistic health. 

Personalised Care Through Various Health Metrics and Continuous Tracking 

The discussion also explored the importance of adding new health metrics to track and monitoring those metrics in a continuous manner.

Dr. Kyu Rhee from the NACHC

“Continuous health monitoring of physical activity, sleep, nutrition and stress should become new, additional vital signs for users and health professionals,” said Dr. Kyu Rhee, President and CEO of the National Association of Community Health Centers (NACHC). “Combining this essential health data with clinical data powered by AI insights has the potential to transform the health system by improving health outcomes, reducing healthcare costs, and empowering patients, their caregivers and healthcare teams.” 

Dr. Hon Pak from Samsung Electronics

One health metric receiving a substantial amount of attention from both Samsung and the digital health industry in general is blood glucose. 

“Blood glucose is an area Samsung has been deeply invested in, and we’ve made significant progress in developing CGM-integrated nutrition coaching as well as enhancing non-invasive technologies for tracking blood glucose levels,” said Dr. Hon Pak, Senior Vice President and Head of Digital Health Team, Mobile eXperience Business at Samsung Electronics, sharing the company’s roadmap for blood glucose management and end-to-end (E2E) healthcare experiences. “These advancements are all part of our work to deliver more proactive and preventive disease detection solutions to everyone, helping lower healthcare burdens on people, their families and society at large.” 

Emily English, a BSc nutritionist

“There isn’t a one-size-fits-all approach to health and nutrition, it’s a journey that requires a holistic understanding of yourself,” said Emily English, a BSc nutritionist. “Wellness technology is helping provide a full 360-view of your life. New solutions that offer easy access to health metrics like blood glucose will offer a more holistic understanding of our bodies and revolutionise the way we manage our everyday health.” 

Ushering in the Era of Personalised Health Insights 

The discussion touched on how AI can translate tracked health data into actionable and meaningful insights. 

The Tech Forum discussion on Health AI

In an effort to consolidate disparate data onto a single platform, Samsung has collaborated with Dr. O’Connor’s research team to develop Energy Score — a feature that enhances the digital healthcare experience. “New AI-enabled features like Energy Score have become a jumping off point for broader health innovations,” explained Dr. Pak. Calculated based on health indicators such as activity levels, sleep, heart rate during sleep and heart rate variability during sleep, Energy Score exemplifies how wearable devices and AI can support a holistic and personalised approach to health and wellness management. 

Dr. Patrick O’Connor describes Energy Score.

“Monitoring overall readiness might benefit from minimally invasive brain sensing technology,” said Dr. O’Connor. “Today, we are able to leverage non-invasive technology, the available science and AI to generate an Energy Score, helping translate complex data into an intuitive and understandable index.” 

Dr. Pak also teased Samsung’s upcoming plans to expand the AI capabilities of Energy Score to include nutrition, mental health and even mobile usage patterns — offering users deeper and more comprehensive insights into their overall well-being. 

The Health AI session underscored the importance of a holistic approach to health management, highlighting the potential of personalised health experiences powered by continuous health monitoring. As AI becomes an indispensable partner in modern wellness, Samsung’s innovative technology is set to drive a new era of tailored and comprehensive health solutions. 

The process starts by collecting previously used Galaxy smartphones, such as those from trade-in programs. The batteries are carefully dismantled, discharged and shredded to safely recover cobalt. Then, the shredded fragments are processed into “black mass,” a powder mixture containing cobalt and other metals. The black mass undergoes further processing to extract cobalt, which is then used to produce cathode material—an essential component of smartphone batteries. The remaining cobalt goes through the final stage of the battery manufacturing process, becoming an integral part of the new Galaxy S25 batteries, with each Galaxy S25 battery featuring 50% recycled cobalt^[2].

Samsung will continue to expand the use of our new recycled cobalt batteries into our ecosystem to accelerate circularity.

Check out the video below to learn more about Samsung’s innovative Circular Battery Supply Chain.

[1] Inclusion may differ by markets.

[2] A minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.

“Last year we launched the first AI smartphone. In the UK, we now have nearly 5 million active Galaxy AI users – a number that is only going to grow as AI becomes even more personal, intuitive and accessible. Our Galaxy S25 series is a true AI companion, adapting to you and your needs,” said Annika Bizon, Director of Mobile Experience, Samsung UK & Ireland. “Modern life is busy, so our latest AI features focus on saving you time to do more of what you love. Whether it’s keeping on top of to-do lists, helping to organise family gatherings or setting you up for the day with wellbeing updates and travel reminders, AI becomes a companion that goes at your own pace and helps you juggle life’s demands.”

Our Most Intuitive and Effortless Mobile Interactions Yet 

With One UI 7, the Galaxy S25 series becomes a true AI companion that understands the context of your needs and preferences and provides personalised AI experiences with privacy assured at every turn. It’s the starting point of a shared vision with Google to imagine Android with AI at the core, bringing together developers and partners from around the world.

AI agents with multimodal capabilities enable Galaxy S25 to interpret text, speech, images and videos for interactions that feel natural. Upgrades to Google’s Circle to Search^[2] make searching your phone screen more helpful, fast and contextual. Circle to Search now quickly recognises phone numbers, email and URLs on your screen, letting you call, email or visit a website with a single tap.

With Galaxy S25 series, you can also perform actionable searches with context-aware suggestions for next steps. Plus, Galaxy S25 makes it frictionless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details.

Galaxy S25 also represents a breakthrough in natural language understanding, making everyday interactions easier. Users can simply ask and intuitively find a specific photo in Gallery or adjust the size of display fonts in Settings.

A quick press and hold of the side button activates Gemini to perform seamless interaction across Samsung and Google apps, plus third-party apps such as Spotify^[3]. For example, find your favourite sports team’s fixtures for the season and add it to Samsung calendar – with a single command.

These intuitive interactions are elevated by expansions to Galaxy AI’s popular tools for communication, productivity and creativity. Galaxy S25 keeps calls organised with Call Transcript^[4] and summary. Writing Assist^[5] features such as summarising content or automatically formatting notes can be enabled where texts can be selected, without needing to switch between applications. Drawing Assist^[6] unlocks fresh ways to bring ideas to life through combinations of sketches, text or image prompts.

Hyper-personalised Experiences with Privacy Secured 

In the era of AI, personalisation goes hand-in-hand with privacy. On Galaxy S25, the Personal Data Engine^[7] powers personalised AI features by safely analysing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights enable tailored experiences such as searching for an old photo in the Gallery using natural language, or being guided through the day with Now Brief^[8], which proactively offers suggestions accessible via Now Bar^[8] on the lock screen. All personalised data is kept private and secured by Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience that is unique to Galaxy.

Galaxy S25 also introduces post-quantum cryptography, safeguarding personal data against emerging threats that could increase as quantum computing evolves.

Because there is no privacy without holistic security, One UI 7 laid the groundwork for these innovations by introducing an extra, fortified layer of device safety designed for the age of AI and hyperconnectivity. Additional updates include added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor the security status across a connected device ecosystem.

Galaxy’s Most Powerful Performance Ever 

The Galaxy S25 series is powered by the Snapdragon^® 8 Elite for Galaxy. With unique customisations by Galaxy, this is the most powerful chipset ever on Galaxy S Series, delivering a performance boost of 40% in NPU, 37% in CPU^[9] and 30% in GPU compared to the previous generation. This power fuels the Galaxy S25 series’ ability to process more AI experiences on-device without compromise, including previously cloud-based AI tasks such as Generative Edit8.

Samsung and Qualcomm Technologies worked together to customise the Snapdragon^® 8 Elite for Galaxy.  The Galaxy S25 series features advanced, efficient AI image processing with ProScaler^[10] to achieve a 40% improvement^[11] in display image scaling quality, while incorporating custom technology with Samsung’s mobile Digital Natural Image engine (mDNIe) embedded within the processor using Galaxy IP to enable greater display power efficiency.

Snapdragon^® 8 Elite for Galaxy is also equipped with Vulkan Engine and improved Ray Tracing, which makes for smoother and more realistic mobile gaming.

All intense device usage and AI processing run smoothly thanks to changed heat dissipation structure with 40% larger vapor chamber and a tailored thermal interface material (TIM) that delivers extra improvement in thermal efficiency.

Unleashing Truly Pro Creation 

The Galaxy S25 delivers ultra-detailed shots at every range with high resolution sensors and ProVisual Engine, setting a new standard for mobile photography. A new 50MP ultrawide camera sensor, a significant upgrade from the previous 12MP, Galaxy S25 Ultra provides exceptional clarity and vibrancy. Ideal for the content creator, customers who pre-order Galaxy S25, S25+ or S25 Ultra from Samung.com can double their storage for the same price^[12] to store even more of their captured content on-device.

10-bit HDR recording is now applied by default, offering four times richer colour expression compared to 8-bit. Galaxy S25 can thus capture details in any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S25^[13]. Based on its powerful processor, Galaxy S25 analyses movement and time to reduce noise more effectively. This integration allows detecting both moving and static objects with greater precision, ensuring sharper, cleaner footage in any scenario.

Galaxy S25 also introduces a range of tools once limited to specialised software, making advanced editing accessible for all. Now anyone can be a pro at editing photos and videos. Audio Eraser^[14] simplifies the removal of unwanted noise in videos. By isolating categories of sounds – including voices, crowds, music, wind, nature and noise – you can control what to tone town or eliminate entirely.

For a DSLR-like experience on mobile, Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW^[15]. Galaxy S25 also elevates cinematic creativity with Galaxy Log, enabling precise colour grading options for more professional video production.

Portrait Studio^[16] has also been enhanced, allowing users to create personalised avatars with more true-to-life facial expressions. Filters introduces new analogue-style filters, delivering film-like aesthetic for their photos and videos.

Durable Design Embracing a More Circular Approach 

The Galaxy S25 series builds upon Galaxy’s ‘Essential Design’ grounded in ‘Simple, Impactful and Emotive’ elements. Galaxy S25 Ultra refines this essence into the slimmest, lightest and most durable Galaxy S series yet, with a rounded edge for a comfortable grip that complements the series’ aesthetic identity.

Galaxy S25 Ultra features durable titanium and the new Corning^® Gorilla^® Armor 2, a first-of-its-kind material that is more durable than glass. It combines Corning’s glass-ceramic with a proprietary anti-reflective surface treatment, helping to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance.^[17]

Every external component of Galaxy S25+ and S25 now includes at least one recycled material^[18], as their metal frame incorporates 20% recycled armour aluminium for the first time^[19].

In addition, while every Galaxy S25 series device uses a minimum of 50% recycled cobalt for its battery^[20], Galaxy S25 will be the first Galaxy smartphone to feature batteries made with recycled cobalt sourced from previous Galaxy devices or the batteries discarded during their manufacturing process. Samsung goes through multiple stages with its like-minded partners, from extracting cobalt from used batteries to re-using the recycled cobalt for the batteries of Galaxy S25.

Combined with seven generations of OS upgrades and seven years of security updates^[21], the Galaxy S25 series ensures a reliable and optimised performance over a longer lifespan.

For greater peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs, and replacements, ensuring peace of mind for Galaxy users.

All Galaxy S25 devices give customers access to sign up for a 6-month trial of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced comes with our most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as your personal AI research assistant.

UK Availability and Special Offers 

The Galaxy S25 series will be available for pre-order from today (22^nd January) and widely available in operators, retailers and on samsung.com from 7^th February 2025.

Galaxy S25 Ultra will be available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Grey. Galaxy S25 and Galaxy S25+ will be available in Silver Shadow, Navy, Icy blue and Mint.

Pre-order now and choose from three exclusive colours at samsung.com – our Blue Black version covers every edge and every contour creating a unique finish.^[22]

Customers who pre-order Galaxy S25, S25+ or S25 Ultra from Samung.com can double their storage for the same price.12

Starting from today, the new Galaxy Book5 Pro and Galaxy Book5 360 are also available for pre-order, with customers able to claim a 1TB Galaxy Book5Pro for the price of a 512GB model.^[23]

Watch our livestream and get free Galaxy Buds3 worth £159 with code S25LIVE when you pre-order.^[24]

Pricing  

Galaxy S25 Ultra RRP:

• 256GB – £1249
• 512GB – £1349
• 1TB – £1549

Galaxy S25+ RRP:

• 256GB – £999
• 512GB – £1099

Galaxy S25 RRP:

• 128GB – £799
• 256GB – £859
• 512GB – £979

For more information about Galaxy S25 series, please

visit: https://www.samsung.com/uk/smartphones/galaxy-s25-ultra/

Customer Support 

Samsung customer support offers a wide range of help, from providing user manuals, troubleshooting on our FAQs & how to videos, to locating your closest Authorised Service Centre, where for mobile devices we have 546 around Europe.

For mobile devices, you can use our Remote Management service, which allows one of our specially trained experts to remotely view and control your Samsung Galaxy smartphone to directly help you with your device. We also have alternative support options available, including Live Chat and WhatsApp where you can chat to one of our trained agents. Samsung Community is another platform which is self-servicing, allowing you to speak directly with other Samsung customers to talk about your new devices, ask questions and share experiences.

To find the most suitable support option, please visit www.samsung.com/support

 Specification Tables 

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Samsung Account login is required to use certain Samsung AI features.

[2] Requires network connection. Availability of search functions and its supported apps may vary by country, language and device. Results may vary depending on visual matches.

[3] Compatible with select languages only. Google account login required. Requires network connection. Availability of search functions and its supported apps may vary by country, language and device.

[4] Samsung account login is required. Requires network connection.

[5] Samsung account login is required. Requires a network connection. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[6] Requires a network connection and Samsung account login. Visible watermark is overlaid on the image to indicate that the image output is generated by AI. Accuracy of output not guaranteed.

[7] The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognises select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyses Samsung native applications.

[8] Samsung account login and network connection required.

[9] AP performance improvements compared to Galaxy S24 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[10] ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[11] Compared to Galaxy S24 series. Based on PSNR (Peak Signal-to-Noise Ratio) test.

[12] Operates as a price discount: Pre-order the larger storage variant (512GB) by 06.02.25 and pay the future price of the smaller storage variant (256GB).

[13] Compared with low-light video capture on Galaxy S24 series.

[14] Results may vary per video depending on how sounds present in the video. Samsung account login required. Six types of sound can be detected: voices, music, wind, nature, crowd and noise. Actual sound detection may vary depending on audio source, condition of the video. Accuracy of results not guaranteed.

[15] Expert RAW can be downloaded from the Galaxy Store. The app is available on Galaxy S20 or later models.

[16] Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[17] Compared with Corning® Gorilla® Armor on Galaxy S24 Ultra

[18] Every external components of Galaxy S25+ and S25 including Front Screen, Back Glass Assembly, Metal Frame (Case Front), Side Key, Volume Key, and SIM Tray contain at least one recycled material.

[19] The Metal Frame (Case Front) of Galaxy S25+ and S25 contains a minimum of 20% recycled aluminum by weight.

[20] A minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.

[21] Galaxy S25 series will be supported with seven generations of OS upgrades and seven years of security updates from the global launch date.

[22] Purchase from samsung.com. Exclusive to Samsung.

[23] Purchase from Samsung.com by 06.02.25. Operates as a price discount: Pre-order the larger storage variant (1TB) and pay the future price of the smaller storage variant (512GB).

[24] Purchase from Samsung.com by 27.01.25. Apply code at checkout to redeem. Offer not compatible with any voucher codes starting “PA”. Colour selected at random and could differ from imagery. Items might be delivered separately. While stock last.