Galaxy AI¹ on the Galaxy S26 series is designed to make those moments easier. By proactively working on your behalf, it cuts down on the steps needed, helping you get things done. It’s support that shows up at the right moment, so you can stay focused on the task at hand instead of bouncing between apps and managing every input.

What are the key Galaxy AI features on Galaxy S26 series?

On the Galaxy S26 series, Galaxy AI shows up across the tasks people deal with every day — making it simpler to plan, create, organise, share, and more. From context-aware suggestions that keep conversations moving to intuitive tools that help refine and organise visual content, Galaxy AI helps you stay in the flow.

Now Nudge² adapts to what’s on your screen and what’s already on your device to proactively suggest helpful actions at just the right time. Texting a friend about plans for a night out? When a date comes up in the chat, Galaxy S26 recognises it, shows what’s already on your calendar for that day, and offers to add the event, all without switching apps.

And when someone asks for photos from a trip, Now Nudge can automatically suggest relevant images from the Gallery, so you can share in seconds instead of searching through albums. It can even pull up saved info across your device, like a list of cool bars you jotted down in Samsung Notes — no need to dig through the relevant apps, Galaxy S26 takes care of the extra steps for you.

For step-by-step instructions on how to experience these Galaxy AI features, watch here:

Galaxy cameras have always made it easy to capture fantastic photos. With Galaxy S26, the upgraded Photo Assist³ and Creative Studio⁴ make editing and customising content just as seamless.

Photo Assist now supports natural language editing, allowing you to make edits by simply saying what you want to change, without technical terms, specialised tools, or editing expertise. Maybe you’re framing the perfect dinner shot, but your friend takes a bite before the photo happens. Ask to restore the missing bite, and Photo Assist fills it back in. Or if a landscape photo looks great but you want a moodier feel, ask to shift the scene from day to night. You can review changes as you go and jump back to any earlier stage whenever you want, making the process even easier.

Accessible from the Edge Panel, Creative Studio brings your ideas to life in one simple space, turning a sketch, photo, or prompt into polished visuals — like funny stickers for a group chat, or a wallpaper that reflects your style. Once you generate a result, you can keep editing or share it right away without switching tools, so your creative rhythm stays uninterrupted.

Galaxy AI also helps you stay organised and handle everyday documents with less hassle. Got paperwork that can’t wait? Document Scan is built right into the Camera app. Imagine you’re at a doctor’s office and a form needs to be filled out by a family member — you can scan it and send them a clean digital copy instantly. Galaxy S26 recognises the document, removes distortions and distractions such as creases or even a finger in the corner. If there are multiple pages, they can be combined automatically into a single PDF, just like that.

Galaxy AI on the Galaxy S26 series is built to handle the little steps that chip away at your time throughout the day. By reducing the effort behind everyday tasks, it makes each interaction feel more intuitive. The result is a phone that adapts to you and works with you — so you can spend less time managing the process and more time enjoying the moment.

Check out Try Galaxy to test out some of the latest features on the device you’re holding right now. Learn more about Galaxy S26 Ultra and all the latest Galaxy devices on Samsung.com.

1 Samsung account login and network connection required. Galaxy AI features are provided for free. Future releases may include additional advanced features that are offered as part of a paid subscription plan. Different terms may apply for AI features provided by third parties.

2 Samsung account login required. Supported apps only. Accuracy of results is not guaranteed.

3 Requires network connection and Samsung account login. A visible watermark is overlaid on the saved image to indicate it was generated by Galaxy AI. Accuracy of output not guaranteed.

4 Requires network connection and Samsung account login. Accuracy of output not guaranteed.

The feature will begin rolling out from March 23¹, starting in Korea and expanding to more regions including Europe, Hong Kong, Japan, Latin America, North America, Southeast Asia, and Taiwan. AirDrop support² will initially be available on the Galaxy S26 series, with expansion to additional devices to be announced at a later date.

[1] Availability and timing may vary by market.
[2] The ‘Share with Apple devices’ feature is turned on by default.

Following Galaxy Unpacked, the newly launched Galaxy S26 series has generated exceptional early demand, with initial pre-order figures surpassing previous records and marking a double-digit increase. The premium Galaxy S26 Ultra has quickly become the standout model, selected by more than 70% of pre-order customers worldwide.

In Europe, the Galaxy S26 series has surpassed pre-order numbers year-on-year since being announced. The Galaxy S26 Ultra has seen pre-orders increase by 20% year-on-year across Europe, and has also seen 10% increase in share of pre-orders vs. 2025.

Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device – powerful performance, an industry-leading camera system, enhanced intuitive Galaxy AI and the world’s first mobile phone with a built-in Privacy Display^[2].

Privacy Display, which has drawn widespread praise since its unveiling, is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, hardware and software are working as one to protect privacy without compromising everyday viewing experiences.

Built for all-day performance, Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S series yet, powered by a customised mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy^[3] — with significant gains^[4] across the CPU, GPU and NPU to support faster, smoother experiences that keep up throughout the day.

Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge^[5] provide proactive and relevant context-aware suggestions, while Now Brief^[6] surfaces timely reminders for important events. A choice of agents^[7] also help users to complete tasks easier with a single button press or voice prompt.

Galaxy S26 Ultra builds on Samsung’s industry-leading camera system, seamlessly integrating capture, editing and sharing into one intuitive workflow. Enhanced Nightography video,^[8] keeps footage vibrant even in low light, and upgraded Super Steady, ^[9] which comes with a new horizontal lock option for greater stability, even during dynamic movement. Editing is just as easy and straight forward. With the upgraded Photo Assist,^[10] users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio^[11] empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalized wallpapers.

Galaxy Buds4 series: Superior Hi-Fi Sound with Computationally Designed Fit

Users can enhance the capabilities of the Galaxy S26 with the new Galaxy Buds4 series which integrated Samsung’s most advanced audio and wearability innovations together in one seamless experience. The Galaxy Buds4 Pro and Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds series to date.

The Buds4 series establishes a new iconic blade design with an engraved pinch control^[12] and ultra-sleek ergonomic fit, achieved by analysing hundreds of millions of global ear data points and running over 10,000 simulations^[13] to optimise for all-day wearability and comfort.

Powerful hardware and software innovations on the Buds4 Pro such as a wider woofer and an enhanced Adaptive Equaliser and Active Noise Cancellation^[14] produce rich full-spectrum sound true to the original recording. With the integration of several AI agents^[15] and intuitive hands-free controls, the Buds4 series becomes a natural companion to Galaxy S26, extending everyday experiences beyond the phone.

Starting March 11, the Galaxy S26 series is available through carriers, retailers and Samsung.com/uk. The Galaxy S26 series features a unified design language across all models, with shared color options including Cobalt Violet, White, Black and Sky Blue alongside the Samsung.com-exclusive Pink Gold and Silver Shadow.

The Galaxy Buds4 series is available in two models — Galaxy Buds4 Pro and Buds4 — with distinct colorways including White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Buds4 Pro.

New Galaxy Club

New Galaxy Club is an exclusive upgrade designed to put the customer first, delivering a future-proof Galaxy experience. For the Galaxy S26 Series, Samsung is offering a guaranteed 50% of your device’s price back when upgrading between months 12-15^[16], Samsung Care+ Accidental Damage Protection^[17] and the choice to spread costs over 24 months with 0% interest with Klarna^[18].

Enhanced Samsung Care+

Customers choosing the new Galaxy S26 series can also select Samsung Care+^[19], Samsung’s official device protection service. Available across 17 European markets, Samsung Care+ offers Samsung customers a range of services, including accidental damage cover with unlimited repairs and, a seamless walk-in service, extended warranty, and theft and loss protection, to ensure total peace of mind for Samsung Galaxy users.

Special Offers

Receive £10-£607 off when you trade-in a selected smartphone on samsung.com/uk^[20].

Received 15% off Galaxy Buds4 Pro or Buds4 when bought together on samsung.com/uk^[21].

In the UK and Ireland, Samsung is also offering a new promotion which allows customers who purchase Buds4 and Buds4Pro from selected retailers, to return their device within 100 days of purchase if they decide the device is not for them^[22].

[1]Samsung account login and network connection required. Galaxy AI features are provided for free. Future releases may include additional advanced features that are offered as part of a paid subscription plan. Different terms may apply for AI features provided by third parties

[2]Requires manual activation in settings to function. Privacy Display feature is not AI-powered

[3]Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[4]AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[5] Samsung account login required. Supported apps only. Accuracy of results is not guaranteed

[6] Samsung account login and network connection required

[7]Availability may vary by region/country and language

[8]Results may vary depending on light condition and/or shooting conditions

[9]Super Steady results may vary depending on editing method and/or shooting conditions

[10]Requires network connection and Samsung account login. A visible watermark is overlaid on the saved image to indicate it was generated by Galaxy AI. Accuracy of output not guaranteed

[11]Requires network connection and Samsung account login. Accuracy of output not guaranteed

[12]Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings on the Galaxy Wearable app, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the Galaxy Wearable app include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC

[13]Based on global ear data research conducted by Samsung Design Innovation Center

[14]Available on Buds4 Pro

[15]AI features require a compatible Samsung Galaxy phone

[16]Samsung will guarantee 50% of the original price you paid for your phone when you purchase between months 12 and 15 from the date you purchased with New Galaxy Club. Please note your phone must be in good working condition to be accepted. If you purchase with finance, 50% of price will be paid in a combination of settlement of the remaining balance of your loan, and either refunding or crediting you the difference. If you upgrade after month 15, we will only clear the remaining balance of your loan. If you purchased outright, if you upgrade between months 12 and 15 (only) 50% of price will be given by applying it as an upfront discount to the new device as part of the upgrade. If you upgrade after month 15, we will credit you with a fair market value for your device (at Samsung’s reasonable discretion)

[17]Samsung Care+ is brought to you by bolttech Insurance Services (UK) limited, which is authorised and regulated by the Financial Conduct Authority (FRN 832644). Claims are administered by bolttech Device Protection (Ireland) Limited registered in Ireland and underwritten by AmTrust Specialty Limited, authorised and regulated by the Prudential Regulation Authority and the Financial Conduct Authority (FRN 202189). Excess payable. Terms and conditions apply. Subject to eligibility. UK residents aged 18+. Excludes repairs for cosmetic damage

[18]18+ UK only. New Galaxy Club membership can be paid in full with credit or debit card, or through a credit agreement. Credit is subject to status and credit check, and involves entering into a credit agreement. Minimum 10% payment upfront required, followed by 24 fixed monthly payments. Charges may apply if your device is not in good working condition when it is bought back, as set out in the full T&Cs

[19]Samsung Care+ is available within 60 days of device purchase. Excludes cosmetic damage. Theft & Loss cover requires activation of Knox Guard and is limited to two claims per year. Excess payable. Subject to eligibility. UK residents aged 18+ only. Three months’ free cover applies to monthly plans. From month 4, the monthly premium will be charged on or around the same date each month as your cover start date. Samsung Care+ is brought to you by bolttech Insurance Services (UK) Limited, authorised and regulated by the Financial Conduct Authority (FRN 832644) with registered office in 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX, company house number 11187028. The insurance is administered by bolttech Device Protection (Ireland) Limited, with registered office in in Block C 77 Sir John Rogerson Quay Dublin 2 D02 VK60 Dublin 2, Dublin, Ireland, company house number 675680. The policy is underwritten by AmTrust Specialty Limited, authorised and regulated by the Prudential Regulation Authority and the Financial Conduct Authority (FRN 202189) with registered office in Exchequer Court 33 St. Mary Axe London UK EC3A 8AA company house number 01229676

[20]Purchase from Samsung.com and Samsung Experience Stores by 24/03/26. £10 value based on Galaxy Z Flip 5G 256GB in working condition. £607 value based on Galaxy S25 Ultra 5G 512GB. Values over £10 vary by model and condition. Only one trade in device allowed under this promotion. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount

[21]Purchase from Samsung.com or Samsung Experience Stores by 31.03.26. Discount applies automatically at checkout when eligible products are added to the basket. Only one discounted Galaxy Watch, Buds4 or Buds4 Pro and Ring per full-priced product. Discounts can’t be used in combination with any other offer, including trade-in, price drops and voucher codes

[22] Promoter: Samsung Electronics (UK) Limited. Purchase Samsung Galaxy Buds4 or Buds4 Pro from a participating retailer before 30/04/2026 and register for the promotion using link below within 30 days. The product may be returned in good condition to Samsung 45-100 days after purchase (or delivery in the case of pre-orders) and Samsung will pay the purchase price (capped at RRP) by bank transfer. Maximum one claim per individual and two per household / business. For full terms and more information see https://samsungoffers.claims/budsbuyandtry.

Samsung developed its Advanced Professional Video (APV) codec in collaboration with Qualcomm Technologies, Inc. as an open standard for professional video creation so the technology could be available to as many users as possible.

It took years of close collaboration between the two companies to make APV a reality on the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy¹ chipset that powers Galaxy S26 Ultra. APV is the latest example of Samsung’s commitment to put the user experience first by collaborating with other industry leaders.

What is Samsung’s Advanced Professional Video (APV) Codec on Galaxy S26 Ultra?

Galaxy S26 Ultra is the first Galaxy device to support APV, enabling higher-quality video files that use your device storage more efficiently. For anyone who wants pro-level quality without sacrificing the convenience and portability of shooting video on mobile, APV on Galaxy S26 Ultra is a game changer.

Codecs compress and decompress video files for storage and sharing. With an HEVC codec, the system often removes very small visual details to reduce file size. As a result, fine elements like water droplets, splashes, or subtle textures in the image become blurred after rounds of encoding.

APV preserves more of the original information, which helps maintain delicate details such as water droplets, textures, and motion — noted by the clarity of the splash in the image despite multiple rounds of encoding. APV codecs achieve visually lossless quality even when subjected to repeated editing.

Codecs compress and decompress video files for storage and sharing. With an HEVC codec, the system often removes very small visual details to reduce file size. As a result, fine elements like water droplets, splashes, or subtle textures in the image become blurred after rounds of encoding.

APV preserves more of the original information, which helps maintain delicate details such as water droplets, textures, and motion — noted by the clarity of the splash in the image despite multiple rounds of encoding. APV codecs achieve visually lossless quality even when subjected to repeated editing.

How does APV Work?

While other smartphone codecs prioritise small file sizes, they are not built for high-quality editing. APV makes for easier editing and more creative flexibility.

Now you can capture video content on your Galaxy device that behaves like cinematic professional camera footage when it’s time to edit — maintaining video quality even after repeated edits. Supporting up to 8K resolution at 30 frames per second, APV uses 10% less storage than other comparable formats while maintaining the same objective visual quality.

How to Enable APV on Galaxy S26 Ultra

1. Navigate to Camera > Settings > Video Format > APV
2. Choose preferred APV control APV HDR or APV Log
3. Select the type of file compression APV 422 HQ (high-quality video) or APOV 422 LQ (optimized for storage capacity and limited data rates)
4. Toggle selected shooting mode on or off in Camera preview
5. Users also have the option to record APV directly to external USB storage, navigate to Camera > Settings > Save to External Storage

Learn more about APV here, and explore the capabilities of Galaxy S26 Ultra and all the latest Galaxy devices on Samsung.com/uk.

Not sure you’re ready to make the switch to Galaxy? Check out Try Galaxy to test out some of the latest features on the device you’re holding right now.

1 Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

Samsung Electronics today announced that Galaxy S26 Ultra won Best in Show at the Global Mobile Awards (GLOMO Awards) during Mobile World Congress (MWC) 2026 held in Barcelona, Spain. The Global Mobile Communications Association (GSMA) holds the GLOMO Awards annually during MWC to recognise outstanding innovations in the mobile industry.

The Best in Show category celebrates consumer-focused products that set a benchmark for technology. One of the industry’s highest honours, Best in Show devices are known as the “gold standard” across the digital landscape as judged by more than 200 world-leading independent analysts, journalists and industry veterans.

Samsung Galaxy S26 Ultra: Best in Show

At the March 4 awards ceremony, Galaxy S26 Ultra won Best in Show for its seamless blend of advanced hardware and intuitive, proactive One UI 8.5 software. Galaxy AI^[1] delivers adaptive, context-aware intelligence that simplifies everyday tasks while safeguarding security and privacy. Together, these advancements bring to life the most intuitive mobile AI designed to anticipate users’ needs.

Galaxy S26 Ultra also introduced the world’s first built-in Privacy Display^[2] for mobile phones, a breakthrough in display engineering, that gives users a more private but vibrant viewing experience. Inside, a customised chipset powers faster Galaxy AI, setting a new standard for effortless mobile experiences on Galaxy S26 Ultra.

“This year’s competition was exceptionally strong,” said Shaun Collins, Chair of the Judges for MWC Best in Show 2026. “We look for technology that is not only innovative and compelling, but that genuinely moves the industry forward. The Samsung Galaxy S26 Ultra stood out for pushing the boundaries of mobile technology while delivering meaningful, real-world impact. In particular, its privacy innovation addresses one of the most important needs of today’s digital lifestyle — security, personal space and trust.”

The MWC Best in Show judging panel said that among more than 3,000 exhibitors, the Galaxy S26 Ultra stood out for making forward-looking innovation possible now. “While many technologies showcased at MWC highlight the future,” the panel said, “this is a product consumers can experience today.”

“We are honored that the Galaxy S26 Ultra has been recognised as ‘Best in Show’ at this year’s GLOMO Awards,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “The Galaxy S26 Ultra is an agentic AI phone that signifies Samsung’s ongoing commitment to push our industry forward, and this distinction is especially meaningful given the extraordinary innovation showcased at MWC.”

For more information about the Galaxy S26 Ultra, please visit: Samsungmobilepress.com and Samsung.com.

[1] Samsung account login and network connection required. Galaxy AI features are provided for free. Future releases may include additional advanced features that are offered as part of a paid subscription plan. Different terms may apply for AI features provided by third parties

[2] Requires manual activation in settings to function. Privacy Display feature is not AI-powered

Samsung Electronics Co., Ltd. today announced the continued expansion of satellite communication capabilities for select Galaxy smartphones — including the Galaxy S26 series — through ongoing partnerships with leading global telecommunications operators in North America,^[1] Europe,^[2] and Japan.^[3] This expansion reflects Samsung’s continued commitment to enhancing user safety and providing seamless mobile experiences through next-generation connectivity — particularly in the era of AI as everyday infrastructure.

“Samsung has a rich legacy in wireless communication technologies, and we strive to be at the forefront of innovation in this space through open collaboration with global partners,” said Won-Joon Choi, President, Chief Operating Officer (COO) and Head of the R&D Office, Mobile eXperience (MX) Business at Samsung Electronics. “As satellite connectivity becomes an important part of the mobile landscape, we are committed to ensuring Galaxy users have reliable access to communication, especially when they need it most.”

As AI is becomes increasingly integrated into everyday life, the importance of reliable connectivity grows more than ever. Designed to support emergency response and essential communication when traditional mobile networks are unavailable, satellite communication is taking on increased significance within commercial mobile networks by providing stabler and more seamless network services. Since 2025, Samsung has supported satellite communication on select Galaxy flagship smartphones and Galaxy A series. The company is also continuously expanding the number of supported models, strengthening the underlying infrastructure that enables Galaxy devices to deliver a truly natural and seamless AI experience.

With capabilities rolling out in phases based on regional network availability and regulatory requirements, Samsung will continue working with network operators and satellite providers to ensure users have reliable access to critical communication tools at crucial moments. This will enable more Galaxy users to access satellite-based messaging and data services — in addition to emergency assistance — in areas where traditional mobile networks are unavailable.

Expanding Satellite Connectivity Through Regional Partnerships

In the U.S., T911, text and data services have been supported in collaboration with T-Satellite with Starlink by T-Mobile since 2025 on select Galaxy flagship and Galaxy A series models released after the Galaxy S21 series. Meanwhile, Verizon offers eSOS and text services on all Galaxy flagship models following the Galaxy S25 series. Samsung is also working with AT&T to support satellite communication features on Galaxy smartphones.

In Europe, in collaboration with Virgin Media O2, satellite communication will now be available on select Galaxy smartphones.

Chris Bournes, Commercial Director at Virgin Media O2 said: “The launch of O2 Satellite on Samsung Galaxy devices was a defining moment for UK mobile connectivity and a statement of our intent to keep innovating and ensure our customers can stay connected no matter where they are.

By switching on O2 Satellite, we became the first operator in Europe to launch a space-based mobile data service that, overnight, brought new mobile coverage to an area around the size of Greater Tokyo for the first time. At O2, we are committed to providing our customers with the best network experience possible and this is the latest example of us delivering it.”

Joint trials will begin in March with MasOrange in Spain.

Samsung is also working with Vodafone to support satellite communication features on Galaxy smartphones.

In Japan, since 2025, satellite communication-based text, data functions and the Earthquake and Tsunami Warning System (ETWS) have been provided on Galaxy S22 and later flagship and Galaxy A series devices through KDDI. Additionally, in collaboration with SoftBank and docomo, satellite communication features will be available on select Galaxy flagship and Galaxy A series devices starting in 2026. Samsung is also working with Rakuten Mobile to gradually support satellite communication features on Galaxy smartphones.

Samsung is also working with more telecommunications operators to expand support across other Galaxy product categories.

[1]Satellite communication features may begin rolling out in the United States in accordance with each carrier’s rollout plan. Supported carriers include Verizon and T-Mobile. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version.

[2]Satellite communication features may begin rolling out in the United Kingdom in accordance with each carrier’s rollout plan. Supported carriers include Virgin Media O2. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version.

[3]Satellite communication features may begin rolling out in Japan in accordance with each carrier’s rollout plan. Supported carriers include KDDI. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version.

The Galaxy S26 series was engineered with Samsung’s most advanced capabilities working together as one: incredible performance, an industry leading camera system and Galaxy AI. This provides a strong foundation that gives Galaxy S26 users the confidence to depend on their phone throughout the day without compromising security or privacy.

Building on Samsung’s decades of innovation in display technology, Galaxy S26 Ultra introduces the world’s first built-in Privacy Display for mobile phones to unlock a new class of display experiences and reinforce Samsung’s commitment to privacy at a pixel level. Galaxy S26 Ultra also delivers a customised chipset and upgraded thermal management that enable faster and more powerful AI — all wrapped up in the slimmest Ultra yet.

Together, these choices allow the Galaxy S26 series to deliver the most powerful Galaxy experience yet.

“The most powerful phones should also be the easiest to use,” said Annika Bizon, Vice President of Product and Marketing for Mobile Experience at Samsung UK and Ireland. “The Galaxy S26 Series featuring our most intuitive Galaxy AI ever is designed to reduce the mental load people carry daily, with hardware and AI working together so tasks are handled in the background while privacy stays protected at every level. When technology removes friction, you start experiencing what it enables: more time, less effort and the confidence that your life stays yours.”

Powerful Performance Designed Around Everyday Use

Engineered for enhanced performance, the Galaxy S26 series is built on the most powerful hardware ever on a Galaxy S series, powered by a customised chipset. Across the line-up, the Galaxy S26 series is engineered for AI performance, power efficiency and thermal management, ensuring demanding tasks run smoothly and consistently, so users can rely on their device when it matters.

On Galaxy S26 Ultra, a customised mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy^[2] — delivers enhanced performance with significant gains across CPU, GPU, and NPU to support faster, smoother experiences that keep up throughout the day.

A CPU performance increase of up to 19%^[3] means Galaxy S26 Ultra responds more quickly and handle complex workloads intelligently, even when multiple tasks are running at once. A 39% improvement in NPU performance powers always-on Galaxy AI features that run seamlessly, allowing users to move between tasks without lag or interruption. A 24% boost in GPU performance delivers richer visuals and more fluid gameplay^[4].

To sustain this level of performance, Galaxy S26 Ultra introduces a redesigned Vapor Chamber with thermal interface material positioned along the sides of the processor, allowing heat to spread more efficiently across a larger surface area. This improves^[5] heat dissipation to keep the device cool and consistent, even during demanding activities such as gaming, multitasking and video capture. Galaxy S26 Ultra also brings Super-Fast Charging 3.0, minimising downtime by reaching up to 75% charge in just 30 minutes^[6].

Embedded into the processor, Samsung’s proprietary technologies enhance visual performance. ProScaler^[7] improves image scaling so photos and videos appear rich and clear at a glance by sharpening text and fine detail while smoothing textures. Additionally, Samsung’s mobile Digital Natural Image engine (mDNIe) delivers more subtle and lifelike colours thanks to image processing with four times the precision compared to the previous generation.

Taken together, these advancements deliver dependable all-day performance, making every action feel effortless.

Galaxy’s Industry-Leading Camera System

The Galaxy S26 series brings the same focus on intuitive interaction to creativity and productivity, delivered through the industry-leading Galaxy camera system. With an approach that integrates capturing stunning photos and videos, editing and sharing into a single, seamless experience, creativity feels more natural and accessible even without professional tools or technical knowledge.

On Galaxy S26 Ultra, wider camera apertures^[8] allow more light to reach the sensor, delivering clearer photos with richer details in low-light conditions, even when zoomed in. Enhanced Nightography Video^[9] keeps footage clearer and more vibrant even in dim scenes, whether capturing concerts indoors or recording moments around a campfire after sunset. Video capture is further enhanced with upgraded Super Steady^[10] capabilities, which add a horizontal lock option for greater stability and to make consistent framing easier to achieve, even with bumpy trails or fast-paced activities.

Galaxy S26 Ultra is the first Galaxy device to support APV, a new professional-grade video codec designed to deliver efficient compression for high-quality production workflows. Optimised for advanced creators, it ensures visually lossless video quality that stays true even after repeated editing.

Improvements to the AI ISP^[11] now extend to the selfie camera, capturing more natural skin tones and finer detail in mixed lighting. Editing photos and videos is just as easy and straightforward, with AI-powered tools built into familiar workflows so users can make changes quickly and unlock their creativity without design expertise.

With the upgraded Photo Assist^[12] suite, users can simply describe what they want to change in their own words. Changing the scene from day to night is just a matter of asking. It can also add to images and restore missing parts of objects like a bite taken out of a cake. Personal details, such as a spill on clothing, can also be cleaned up with Galaxy AI’s new ability to change outfits in photos. Edits can now be made continuously, reviewed step by step, and easily adjusted or undone along the way, making the process feel fluid rather than final.

Creative Studio^[13] builds on this simplicity by bringing creation and customisation into one integrated space, making it easy to act on ideas when inspiration strikes. Starting from a sketch, photo or prompt, users can quickly turn ideas into polished visuals — from stickers and invitations to personalised wallpapers — and refine or share them without switching tools or interrupting creative flow.

The Galaxy S26 series also simplifies frequent visual tasks with AI-powered tools like the Document Scan, which removes distortions and distractions such as creases or fingers to deliver clean scans instantly. Multiple images can be organised automatically into a single PDF, making it easy to digitise receipts, forms or notes.

The Most Intuitive Galaxy AI Experience Yet

The Galaxy S26 series is designed to make frequently used experiences feel straightforward and user-friendly, with Galaxy AI reducing the steps between intent and action. It works proactively and seamlessly on the user’s behalf based on context, surfacing the right support at the right moment and automating tasks with minimal manual input. As the technology fades and handles tasks in the background, users can focus on the results.

With Now Nudge^[14], timely and relevant suggestions help users stay in the flow without being distracted. If a friend asks for photos from a recent trip, Galaxy S26 automatically suggests photos from the Gallery, removing the need to search through albums or switch between apps. When receiving a message about a meeting, Galaxy S26 can recognise related Calendar entries and check for conflicts.

On the Galaxy S26 series, Now Brief^[15] has become proactive and personalised. It surfaces timely reminders for important events – from reservations to travel updates – based on personal context, helping users stay organised throughout the day.

Searching for information is also easier than ever. Circle to Search with Google^[16] on the Galaxy S26 series has been upgraded with enhanced multi-object recognition, so users can now explore more deeply on multiple parts of an image at once. If users spot a look they love, the feature also identifies everything from the jacket to the shoes, all in one search.

Galaxy S26 series features an upgraded Bixby^[17] as a conversational device agent, making it more intuitive and easier than ever to interact with Galaxy devices. Users can navigate their devices and adjust settings using natural language, without the need for exact terminology or commands.

Alongside Bixby, Galaxy S26 series integrates a choice of agents, including Gemini^[18] and Perplexity^[19]. Once set up, tasks can be completed with a single button press or voice prompt. Galaxy S26 can also handle multi-step tasks in the background, streamlining the process on the user’s behalf.

Together, these proactive, personalised and adaptive experiences lay the foundation for more agentic AI experiences — setting the stage for Galaxy devices to become trusted companions that understand and anticipate user needs.

Layers of Protection in the Age of AI

As mobile experiences become more personalised thanks to AI, protecting user privacy becomes even more critical. Samsung builds protection into every layer of Galaxy S26, keeping personal data secure while giving users transparency and control over how their information is used.

Galaxy S26 Ultra introduces privacy at the pixel level with the mobile industry’s first built-in Privacy Display^[20], a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone. Designed for everyday situations like transit, cafés and shared environments, Privacy Display goes beyond anything previously available on mobile devices — hardware and software working as one to protect privacy without compromising the viewing experience.

By controlling how pixels disperse light, the display keeps content clear, bright and comfortable for the user in everyday use, while limiting what others can see. Unlike traditional stick-on privacy films, Galaxy’s integrated Privacy Display preserves full viewing quality from all directions when off, and limits visibility for others from side viewing angles when activated, even when switching between portrait and landscape orientation.

Users can customise when it turns on — such as when entering PINs, patterns and passwords or opening selected apps — and adjust privacy levels depending on the situation. Partial Screen Privacy intelligently limits visibility for notification pop-ups, while Maximum Privacy Protection further obscures side views for added discretion, all with minimal impact on power or usability.

The Galaxy S26 series also brings smarter software safeguards that work quietly in the background. AI-powered Call Screening^[21] identifies unknown callers and summarises intent, making it easier to safely manage calls. Privacy Alerts use machine learning to proactively notify users in real time when apps with device admin privileges unnecessarily attempt to access sensitive data, such as precise location, call logs or contacts. These alerts help users quickly understand when apps are seeking deeper access, so they can manage permissions with greater clarity and control.

Private Album, built directly into Gallery, lets users easily hide selected photos and videos without creating a separate folder or signing into a Samsung Account. To stay ahead of emerging threats, Galaxy S26 also extends Samsung’s innovation in post-quantum cryptography (PQC) to critical system processes, including software verification and firmware protection, strengthening device integrity for the future.

New updates to Knox Matrix further strengthen protection across connected Galaxy devices, adding PQC-enabled end-to-end encryption for more services such as eSIM transfers and clearer visibility into firmware update status across the ecosystem through Security Status of Your Devices.

These experiences are supported by Samsung Knox, the multi-layer security platform that protects Galaxy devices from the chip level up. For on-device Galaxy AI, Personal Data Engine (PDE) enables context-aware, personalised AI experiences. To keep this process safe, Knox Enhanced Encrypted Protection (KEEP) encrypts each app’s data, while Knox Vault adds a physical layer of protection that isolates sensitive data inside its own secure hardware. Together with settings that let users choose how AI features operate, Galaxy S26 combines hardware and software to deliver a comprehensive, system-wide approach designed to keep personal data protected.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. These layers of protection are designed to give users greater transparency, choice and control through Samsung’s continued mobile security innovation in the age of AI. And with seven years of security updates, Galaxy S26 helps keep these layers resilient over time — supporting longer, more confident use well into the years ahead.

Galaxy S26’s ease of use continues even when the phone is out of reach. The new Galaxy Buds4 series is a natural companion to Galaxy S26, extending everyday experiences beyond the phone while delivering rich and immersive hi-fi sound. When Galaxy S26 is paired with Galaxy Buds4, interactions can continue naturally in moments when using hands isn’t practical. Users can activate AI agents^[22] with their voices, manage calls through simple Head Gestures^[23] on Buds4 Pro, and stay connected without breaking their flow. Customers who pre-order Samsung Galaxy S26 Series will receive 10% off the new Galaxy Buds4 Series^[24] from Samsung.com or Samsung Experience Stores.

Price and Availability

Galaxy S26 Ultra, S26+ and S26 will be available for pre-order from February 25 and will be available from March 11. The Galaxy S26 series features a unified design language across all models, with shared colour options including Cobalt Violet, White, Black and Sky Blue alongside the Samsung.com exclusive colours, Pink Gold and Silver Shadow.

Galaxy S26 starts from RRP £879 (256GB), Galaxy S26+ from RRP £1,099 (256GB) and Galaxy S26 Ultra from RRP £1,279.

Samsung.com and Samsung Experience Store offers^[25]

• Pre-order now and receive £170 off 1TB for Galaxy S26 Ultra^[26]
• Pre-order now and double the storage to 512GB for the price of 256GB, worth £170^[27] across Galaxy S26 series
• Trade-in a selected smartphone and receive £10-£437 off the Galaxy S26^[28]
• Trade-in a selected smartphone and receive £10-£542 off the Galaxy S26+^[29]
• Trade-in selected smartphone and receive £10-£607 off the Galaxy S26 Ultra^[30]

For service plans, additional offers, data plans and finance solutions, please visit samsung.com for more information.

New Galaxy Club

New Galaxy Club is an exclusive upgrade designed to put the customer first, delivering a future-proof Galaxy experience. For the Galaxy S26 Series, Samsung is offering a guaranteed 50% of your device’s price back when upgrading between months 12-15^[31], Samsung Care+ Accidental Damage Protection^[32] and the choice to spread costs over 24 months with 0% interest with Klarna^[33]

Enhanced Samsung Care+^[34]

Customers choosing the new Galaxy S26 series can also select Samsung Care+, Samsung’s official device protection service. Available across 17 European markets, Samsung Care+ offers Samsung customers a range of services, including accidental damage cover with unlimited repairs and, a seamless walk-in service, extended warranty, and theft and loss protection, to ensure total peace of mind for Samsung Galaxy users. For more information visit the Samsung website https://www.samsung.com/uk

For more information about the Galaxy S26 series, please visit: Samsung.com

SPECIFICATION TABLE

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1]Samsung account login and network connection required. Galaxy AI features are provided for free. Future releases may include additional advanced features that are offered as part of a paid subscription plan. Different terms may apply for AI features provided by third parties

[2]Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated

[3]AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications

[4]AP performance for NPU, CPU, GPU improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications

[5]Vapor Chamber performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications

[6]60W Power Adapter sold separately

[7]ProScaler feature is supported on Galaxy S26+ and S26 Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device

[8]47% more light on 200MP Wide camera and 37% on 50MP Telephoto (5x Optical Zoom) camera on Galaxy S26 Ultra. Brightness improvements shown are compared to Galaxy S25 Ultra

[9]Results may vary depending on light condition and/or shooting conditions

[10]Results may vary depending on editing method and/or shooting conditions

[11]Results may vary depending on light condition and/or shooting conditions

[12]Requires network connection and Samsung account login. A visible watermark is overlaid on the saved image to indicate it was generated by Galaxy AI. Accuracy of output not guaranteed.

[13]Requires network connection and Samsung account login. Accuracy of output not guaranteed

[14]Samsung account login required. Supported apps only. Accuracy of results is not guaranteed

[15] Samsung account login and network connection required

[16] Compatible with select languages only. Google Account login and network connection required. If Gemini UI or Google apps are in view: Google and Gemini / YouTube / Maps etc are trademarks of Google LLC. Works on compatible apps and surfaces. Results may vary depending on visual matches. Check responses for accuracy

[17]Samsung account login and network connection required

[18] Compatible with select languages only. Google Account login and network connection required. If Gemini UI or Google apps are in view: Google and Gemini / YouTube / Maps etc are trademarks of Google LLC. Check responses. Setup required. Compatibility and availability vary. 18+

[19] Pre-installed on Galaxy S26 Series devices. Requires network connection and a Perplexity account. To initiate Perplexity from the side button, users must assign it to the side button in device settings

[20]Requires manual activation in settings to function. Privacy Display feature is not AI-powered

[21]Feature needs to be manually activated

[22] AI features require compatible Samsung Galaxy phone. Requires network connection and Samsung account login

[23] Default is set as off. User can turn on Head Gestures through the Galaxy Wearable app

[24] Purchase from samsung.com and Samsung Experience Stores by 31/03/26. Discount applied automatically at checkout when eligible products are added to the basket. Only one discounted Galaxy Watch and Buds per full-priced product. Discounts can’t be used in combination with any other offer, including trade-in, price drops and voucher codes.

[25]Purchase from samsung.com and Samsung Experience Stories by 10/03/26

[26]Purchase from samsung.com and Samsung Experience Stories by 10/03/26

[27]Pre-Order from Samsung.com. Operates as a price discount: Buy the larger storage variant (Galaxy S26 Series 512GB) by 10/03/26 and pay the future price of the smaller storage variant (Galaxy S26 Series 256GB)

[28]Purchase from samsung.com and Samsung Experience Stores by 10/03/26. £10 value based on Galaxy Z Flip 5G 256GB in working condition. £437 value based on Galaxy S24 Ultra 5G 256GB. Values over £10 vary by model and condition. Only one trade in device allowed under this promotion. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount.

[29]Purchase from samsung.com and Samsung Experience Stores by 10.03.26. £10 value based on Galaxy Z Flip 5G 256GB in working condition. £542 value based on Galaxy S24 Ultra 1TB. Values over £10 vary by model and condition. Only one trade in device allowed under this promotion. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount.

[30] Purchase from samsung.com and Samsung Experience Stores by 10/03/26. £10 value based on Galaxy Z Flip 5G 256GB in working condition. £607 value based on Galaxy S25 Ultra 5G 512GB. Values over £10 vary by model and condition. Only one trade in device allowed under this promotion. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount.

[31]Samsung will guarantee 50% of the original price you paid for your phone when you purchase between months 12 and 15 from the date you purchased with New Galaxy Club. Please note your phone must be in good working condition to be accepted. If you purchase with finance, 50% of price will be paid in a combination of settlement of the remaining balance of your loan, and either refunding or crediting you the difference. If you upgrade after month 15, we will only clear the remaining balance of your loan. If you purchased outright, if you upgrade between months 12 and 15 (only) 50% of price will be given by applying it as an upfront discount to the new device as part of the upgrade. If you upgrade after month 15, we will credit you with a fair market value for your device (at Samsung’s reasonable discretion).

[32]Samsung Care+ is brought to you by bolttech Insurance Services (UK) limited, which is authorised and regulated by the Financial Conduct Authority (FRN 832644). Claims are administered by bolttech Device Protection (Ireland) Limited registered in Ireland and underwritten by AmTrust Specialty Limited, authorised and regulated by the Prudential Regulation Authority and the Financial Conduct Authority (FRN 202189). Excess payable. Terms and conditions apply. Subject to eligibility. UK residents aged 18+. Excludes repairs for cosmetic damage

[33]18+ UK only. New Galaxy Club membership can be paid in full with credit or debit card, or through a credit agreement. Credit is subject to status and credit check, and involves entering into a credit agreement. Minimum 10% payment upfront required, followed by 24 fixed monthly payments. Charges may apply if your device is not in good working condition when it is bought back, as set out in the full T&Cs

[34]Samsung Care+ is available within 60 days of device purchase. Excludes cosmetic damage. Theft & Loss cover requires activation of Knox Guard and is limited to two claims per year. Excess payable. Subject to eligibility. UK residents aged 18+ only. Three months’ free cover applies to monthly plans. From month 4, the monthly premium will be charged on or around the same date each month as your cover start date. Samsung Care+ is brought to you by bolttech Insurance Services (UK) Limited, authorised and regulated by the Financial Conduct Authority (FRN 832644) with registered office in 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX, company house number 11187028 . The insurance is administered by bolttech Device Protection (Ireland) Limited, with registered office in in Block C 77 Sir John Rogerson Quay Dublin 2 D02 VK60 Dublin 2, Dublin, Ireland, company house number 675680. The policy is underwritten by AmTrust Specialty Limited, authorised and regulated by the Prudential Regulation Authority and the Financial Conduct Authority (FRN 202189) with registered office in Exchequer Court 33 St. Mary Axe London UK EC3A 8AA company house number 01229676