Samsung’s Black Friday deals are here, bringing savings across Galaxy smartphones, tablets and earbuds, TVs, gaming monitors and home appliances.

But with plenty of offers competing for attention, finding the right deal is about more than spotting the biggest saving. Whether you’ve been holding out for a new smartphone, dreaming of a bigger screen or finally replacing an appliance that’s seen better days, we’ve rounded up some of the Samsung Black Friday offers worth knowing about.

The best Samsung Black Friday deals at a glance

What Samsung Black Friday phone deals are available?

If you’re searching for the best Black Friday phone deals, two of the key offers to consider are the Galaxy Z Fold8 and Galaxy S26.

• Galaxy S26 – for a more traditional flagship smartphone:

If you want flagship Galaxy features without changing the way you use your phone, the Galaxy S26 combines performance and camera features in a compact design.

For Black Friday, customers can save £250 on Galaxy S26 on eligible purchases made by 17 November.²

Not sure whether it’s time to replace your current phone? Our buying guide covers some of the signs that it may be worth upgrading, from declining battery life to running out of storage.

• Galaxy Z Fold8 – for more screen space:

For anyone who regularly wishes their phone had a little more room, the Galaxy Z Fold8 gives you extra screen space for multitasking, entertainment and everyday productivity, while still having a device that folds down into a smartphone.

Its 7.6-inch main display provides additional room for running apps, reading or watching content, alongside a cover display for everyday use.

Black Friday Price Promise: Find it cheaper at selected online retailers from 4 November to 1 December and we’ll return the difference¹⁸.

Are there Samsung tablet Black Friday deals?

Yes, Samsung’s Black Friday offers include savings on the Galaxy Tab S12 Series.

From catching up on a series to getting through emails, studying or working across multiple apps, the Galaxy Tab S12 Series gives you a larger screen when your phone simply isn’t enough.

Customers can get up to £140 off Galaxy Tab S12 Series with code BLACK1 on eligible purchases made by 1 December.³

There is also an extra £100 off when trading in a selected device with code S12TI, with the trade-in promotion available on eligible purchases until 8 December.⁴

Are Galaxy Buds on offer for Black Friday?

Yes, Samsung’s Black Friday audio offers include savings across Galaxy Buds4 and Galaxy Buds4 Pro with customers able to save up to £50 on eligible purchases made by 1 December.⁵

Whether it’s the morning commute, a long flight or simply blocking out distractions while you work, Galaxy Buds4 Pro sit at the premium end of Samsung’s wireless earbuds range, designed for music, calls and everyday use alongside compatible Galaxy devices.

What Samsung Black Friday TV deals are available?

If you’re searching for Black Friday TV deals, the right Samsung TV depends on what matters most in your room – from design to picture technology.

• The Frame – for a TV designed to fit your interiors

For anyone who loves movie night but doesn’t necessarily want a large black rectangle dominating the room the rest of the week, The Frame is designed to make your TV part of the interior.

When you’re not watching films, sport or your latest box-set, Art Mode can display artwork on screen, helping The Frame blend more naturally into your space.

For Black Friday, customers can claim their VAT back on selected The Frame TVs⁶, as well as get up to £150 off when recycling an old TV on eligible purchases.⁷

• Micro RGB – for premium picture technology

If your Black Friday wish list starts with picture quality, Micro RGB is the ultimate premium technology to consider.

Samsung Micro R95H RGB uses red, green and blue LEDs in its backlight to deliver Samsung’s widest-ever TV colour spectrum¹⁹. Trusted Reviews has described Samsung’s Micro RGB technology as “an outstanding achievement for such a new technology.”

Customers can claim their VAT back on selected Micro RGB TVs during Black Friday8, alongside up to £150 off when recycling an old TV on eligible purchases⁹.

What Samsung Black Friday monitor deals are available?

For gamers who want to go big this Black Friday, the Odyssey OLED G9 pairs an ultrawide display with OLED picture technology, creating a more immersive view for gaming while also giving multitaskers plenty of room to work across multiple windows.

For Black Friday, customers can claim their VAT back on selected Samsung monitors including selected Odyssey gaming monitors^10.

With Samsung TV Plus, Samsung TV owners can also enjoy subscription-free entertainment with channels spanning sport, food, reality, news and popular dramas. Recent additions include The Chase, The Voice Global, Real Madrid TV and Fearne Cotton’s Happy Place, alongside favourites such as Come Dine With Me, Poldark and The Graham Norton Show.

Are there Black Friday washing machine deals?

A washing machine might not be the most glamorous thing on a Black Friday wish list, until yours starts making laundry harder than it needs to be.

Samsung’s Black Friday washing machine deals include savings across selected laundry appliances, such as the Bespoke AI Series 8 Washing Machine.

Customers can save up to £150 on selected washing machines and tumble dryers¹¹, alongside the opportunity to claim their VAT back on selected appliances¹².

Selected washing machines are also available with free standard installation, subject to eligibility¹³.

Samsung washing machines also connect with SmartThings on compatible models, providing additional ways to manage and monitor laundry from a connected device²⁰.

Are there Black Friday fridge freezer deals?

Planning a bigger kitchen upgrade? Black Friday can also be a chance to tackle one of the more substantial purchases on the household list.

Samsung is also offering Black Friday Fridge Freezer deals, with customers able to save up to £500 on selected fridge freezers¹⁴.

VAT-back offers are also available across selected home appliances during the Black Friday promotional period.¹⁵

For households considering a larger kitchen upgrade, Samsung’s Fridge Freezer range includes the Bespoke AI Side-by-Side Refrigerator Series 7, with storage designed for everyday family use.

Does Samsung have a Black Friday Price Promise?

Still wondering whether to buy now or keep hunting for a better price? Samsung’s Price Promise is designed to offer some extra reassurance.

If you find an eligible product cheaper at a selected online retailer between 4 November and 1 December 2026, Samsung will return the difference, subject to the full promotional terms.

The Price Promise applies to eligible purchases made through Samsung.com/uk, the Samsung Shop App or Samsung Experience Stores. Evidence of the lower price is required and claims must be submitted by 8 December 2026²¹.

Are there any other Samsung Black Friday savings?

Black Friday savings don’t have to stop at your next tech purchase. Eligible Samsung Wallet users can also access Dining Pass, bringing restaurant and coffee offers directly into Samsung Wallet.

Planning dinner out? Through tastecard, users can access offers including 2 for 1 meals, 25% off the total bill or 50% off food at thousands of restaurants across the UK. And for the daily coffee run, Coffee Club gives users 25% off barista-made, 7 days a week at coffee shops across the country.²²

Can I trade in or recycle my old Samsung device, TV or appliance?

Trade-in and recycling offers are available on selected Samsung Black Friday purchases.

For eligible Galaxy devices, customers may be able to trade in a selected old device towards the cost of a new one. Galaxy Tab S12 Series shoppers, for example, can get an additional £100 off when trading in a selected device using code S12TI.⁴

For selected TVs and home appliances, Samsung’s Trade Up programme can provide an instant discount when an old product is recycled. Selected TVs are eligible for up to £150 off, depending on the product and promotion.²³

Eligibility and discounts vary, so check the individual product page before purchasing.

When do Samsung Black Friday deals end?

The Galaxy Z Fold8 and Galaxy S26 offers run until 17 November 2026, while a number of offers across the Galaxy Tab S12 Series, Galaxy Buds, TVs, monitors and home appliances run until 1 December 2026.

Some additional offers, including selected trade-in or installation promotions, have different closing dates.

Which Samsung Black Friday deal is right for me?

The right deal ultimately comes down to what you want your next upgrade to do.

Need more screen space wherever you go? Take a look at the  Galaxy Z Fold8. Prefer a familiar flagship smartphone? The Galaxy S26 could be the better fit. For entertainment and productivity on a bigger canvas, there’s the Galaxy Tab S12 Series, while Galaxy Buds4 Pro offer a premium audio option for life on the move.

At home, The Frame puts design front and centre, Micro RGB focuses on premium picture technology and Odyssey OLED G9 brings an ultrawide view to gaming and multitasking. And if the upgrade you really need is sitting in the kitchen or utility room, Samsung’s Black Friday Washing Machine and Fridge Freezer deals are worth exploring too.

Ready to find your Black Friday deal?

Explore the latest Samsung Black Friday deals at www.samsung.com/uk/offer/black-friday/. Check individual product eligibility and full promotional terms before purchasing.

1. Samsung Electronics (UK) Limited. Purchase Between 28.10.2026 and 01.12.2026. £100 discount on Galaxy Fold8 Ultra, Fold8 or S26 Ultra smartphones purchased from Samsung.com/uk using PayPal as the payment method. Excludes accessories and memory storage. Can be used in conjunction with other discounts and promotions. One (1) redemption per household; non-transferrable. Samsung Student site and Enhanced Partnership Programmes excluded. To redeem, proceed to checkout and select PayPal or PayPal Pay Later as payment option. Subject to status and credit approval. Finance provided by PayPal Credit. Samsung Electronics (UK) Limited acts as a broker and offers finance from a limited number of providers. PayPal Pay Later, PayPal Credit and PayPal Pay in 3 are trading names of PayPal UK Ltd, 5 Fleet Place, London, United Kingdom, EC4M 7RD. Please be aware that late or missing repayments may also affect your credit rating, which could make it more difficult or expensive for you to obtain credit in the future. T&Cs apply. ︎
2. Purchase from Samsung.com by 01.12.26. £30 value based on Galaxy S20 128GB in working condition. £713 value based on Galaxy Z Fold7 1TB. Values over £30 vary by model and condition. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount. ︎
3. Purchase from Samsung.com or Samsung Experience Stores by 17.11.26. ︎
4. Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. Apply code at checkout to redeem. ︎
5. Purchase from Samsung.com or Samsung Experience Stores by 08.12.26. Apply code at checkout when trading in a selected device to redeem £100 discount. ︎
6. Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. ︎
7. Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
8. Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. ︎
9. Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK ︎
10. Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. ︎
11. Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
12. Purchase from Samsung.com/UK by 01.12.26. ︎
13. Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. **Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
14. Purchase from Samsung.com, Samsung Experience Stores, or Shop App by 31.12.26. £0 value on standard installation will be shown at checkout. Mainland Great Britain only. Excludes Scotland. ︎
15. Purchase from Samsung.com/UK by 01.12.26.**Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. ︎
16. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
17. Find it cheaper between 04.11.26 and 01.12.26 at selected online retailers and Samsung will return the difference. Purchases made at Samsung.com, Samsung Shop App, or Samsung Experience Stores. Participants using promotion codes (HOME5, HOME10, FRIDAY, BFMON, LC1, LC2, APP10, BFWEEKEND, BFW, NOV26, BLACK1, S12TI, SESPAY, BF26, TABTRADE, EXTRATRADE & CORESAVE) are eligible to take part in the Promotion. Claim by 08.12.26. Evidence of lower price required. Click here for full T&Cs: https://www.samsung.com/uk/price-promise. ︎
18. Samsung’s Red, Green and Blue LEDs are the smallest of any LED TV available on the market and are the first to measure less than 100 micrometres across. Statement verified as of August 2025. ︎
19. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
20. Find it cheaper between 04.11.26 and 01.12.26 at selected online retailers and Samsung will return the difference. Purchases made at Samsung.com, Samsung Shop App, or Samsung Experience Stores. Participants using promotion codes (HOME5, HOME10, FRIDAY, BFMON, LC1, LC2, APP10, BFWEEKEND, BFW, NOV26, BLACK1 & S12TI) are eligible to take part in the Promotion. Claim by 08.12.26. Evidence of lower price required. Click here for full T&Cs: https://www.samsung.com/uk/price-promise. ︎
21. UK residents aged 18+ only. Requires one Samsung Pay in-store or contactless transaction of at least £0.01 every 30 days and registration through the Samsung Wallet App. Maximum one active membership per Samsung Account. Memberships end at 23:59 on 22 October 2027. Full terms apply. ︎
22. Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. ︎

Black Friday falls on Friday 27 November 2026. Customers in the UK can visit www.samsung.com/uk/offer/black-friday/ to register for early access to offers starting on Wednesday, 4 November 2026.  

Galaxy smartphone offers: Upgrade what’s possible in your pocket

Considering the Galaxy Z Fold8 or the Galaxy S26 this Black Friday? Discover new ways to enjoy your favourite content, capture memories and get things done.

Galaxy Z Fold8 unfolds to give you more space for watching, browsing and reading.

Galaxy S26 brings Galaxy AI to everyday tasks, including Photo Assist, which lets you move, resize or remove objects, or completely transform your images.

• Save £250 on Galaxy S26 from 28 October to 17 November 2026¹.
• Black Friday Price Promise. Find it cheaper at selected online retailers from 4 November 2026 to 1 December 2026 and we’ll return the difference².

Galaxy tablet and laptop offers: Upgrade your work and creativity

Explore the Galaxy Tab S11 Ultra, Galaxy Tab S10 FE and Galaxy Book6 Pro this Black Friday for work, study and creativity.

Galaxy Tab S11 Ultra combines AI tools for summarising content and refining writing with Samsung DeX for organising your workspace. Galaxy Tab S10 FE offers practical tools in Samsung Notes, including Handwriting Help³ to tidy notes and Solve Math⁴ to help with calculations.

Prefer working on a laptop? Galaxy Book6 Pro includes AI Select and AI Cut out to turn on-screen images into visuals for presentations, alongside natural-language search to help find files, photos and settings⁵.

• Get up to £140 on the Galaxy Tab S12 Series with code BLACK1*, plus get an extra £100 off when you trade in with code S12TI**⁶. Offer available from 4 November 2026.
• Get up to £75 off the Galaxy Tab S10 FE Series when you checkout with PayPal⁷. Offer available from 28 October 2026.
• Get an extra £200 off when you trade in a Galaxy Book6 Pro with code EXTRATRADE⁸. Offer available from 28 October 2026.

Galaxy earbuds and smartwatch offers: Get more from every day

Discover Galaxy Buds4 Pro, Galaxy Buds4 and Galaxy Watch9 this Black Friday, with features to support your day – from your morning commute to your evening workout.

Galaxy Buds4 Pro combine enhanced Active Noise Cancellation and Adaptive EQ to adapt listening to your surroundings, while Galaxy Buds4 offer an open-fit design for everyday listening.

Galaxy Watch9 provides activity and sleep insights, with an AI-powered Energy Score⁹ informed by recent sleep and activity trends.

• Save up to £50 on Galaxy Buds4 and Galaxy Buds4 Pro¹⁰. Offer available from 28 October 2026.
• Get £50 off the Galaxy Watch9 with code BFW¹¹. Offer available from 28 October 2026.

Samsung TV offers: Upgrade your viewing experience

Considering a Micro RGB TV or The Frame TV this Black Friday? Samsung’s TVs offer different ways to upgrade your enjoyment of films, sport and gaming.

Micro RGB TVs use micro-sized red, green and blue LED backlights, together with AI processing, to refine colour and picture quality.

The Frame combines TV entertainment with Art Mode to display artwork or your own photos when you are not watching.

• Claim your VAT back on selected Micro RGB and The Frame TVs, plus get up to £150 off when you recycle your old TV¹². Offer available from 4 November 2026.

Samsung home appliance offers: Upgrade your everyday routines

Explore Samsung Bespoke AI washing machines and Samsung Bespoke AI refrigerators this Black Friday for help managing everyday tasks.

Bespoke washing machines feature AI Wash+, which senses load weight and soiling to adjust water, detergent and rinsing, and recognises supported fabric types under specified conditions.

Samsung’s Bespoke AI refrigerator features AI Vision Inside, which helps identify supported foods as they enter or leave the fridge, making it easier to keep track of ingredients.

• Save up to £500 on Home Appliances*, plus claim your VAT back on selected appliances**¹³. Offer available from 4 November 2026.
• Save up to £500 on Fridge Freezers*, plus claim your VAT back on selected appliances**¹⁴. Offer available from 4 November 2026.
• Save up to £150 Washing Machines and Tumble Dryers*, plus claim your VAT back on selected appliances**¹⁵. Offer available from 4 November 2026.

Samsung Black Friday 2026: Register for early access on Samsung.com

Ready for a premium upgrade? Visit www.samsung.com/uk/offer/black-friday/ and register for early access to upcoming Samsung

1. Purchase from Samsung.com or Samsung Experience Stores by 17.11.26. ︎
2. Find it cheaper between 04.11.26 and 01.12.26 at selected online retailers and Samsung will return the difference. Purchases made at Samsung.com, Samsung Shop App, or Samsung Experience Stores. Participants using promotion codes (HOME5, HOME10, FRIDAY, BFMON, LC1, LC2, APP10, BFWEEKEND, BFW, NOV26, BLACK1, S12TI, SESPAY, BF26, TABTRADE, EXTRATRADE & CORESAVE) are eligible to take part in the Promotion. Claim by 08.12.26. Evidence of lower price required. Click here for full T&Cs: https://www.samsung.com/uk/price-promise. ︎
3. Handwriting Help feature runs on-device and does not require an internet connection, but requires Samsung Account login. ︎
4. Solve Math feature runs on-device and does not require an internet connection, but requires Samsung Account login. Incorrect handwriting recognition may lead to inaccurate calculations. Available only on S Pen-supported devices. ︎
5. Requires internet connection and Samsung Account login. Galaxy AI select download and installation may be required when launching the app for the first time. ︎
6. *Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. Apply code at checkout to redeem. **Purchase from Samsung.com or Samsung Experience Stores by 08.12.26. Apply code at checkout when trading in a selected device to redeem £100 discount. ︎
7. Purchase from Samsung.com by 17.11.26. Only redeemable for a £75 discount when purchasing Galaxy Tab S10 FE+ or a £50 discount on Tab S10 FE. One (1) redemption per household; non-transferable. UK residents 18+ only. You must checkout using PayPal as the payment method. ︎
8. Purchase from Samsung.com or Samsung Experience Stores by 10.11.26. Trade in to receive an extra £200 off Galaxy Book6 Pro. Apply code at checkout to redeem. ︎
9. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronised with the Samsung Health App. The result is for your personal reference only and is not intended for medical purposes. ︎
10. Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. ︎
11. Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. Apply code at checkout to redeem. ︎
12. Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK **Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. ︎
13. *Purchase from Samsung.com/UK by 01.12.26.**Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
14. *Purchase from Samsung.com/UK by 01.12.26.**Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
15. *Purchase from Samsung.com/UK by 01.12.26.**Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎

Samsung Electronics Co., Ltd. today announced that it is now offering the Galaxy S26 series — Samsung’s third-generation AI phones — as part of its Samsung Certified Re-Newed (CRN) programme. Backed by Samsung’s trusted certification, Galaxy S26, Galaxy S26+ and Galaxy S26 Ultra are now more accessible to consumers at an affordable price, with trusted performance, quality and warranty.

The Galaxy S26 Ultra features the most powerful hardware ever on a Galaxy S series device, an industry-leading camera system and the most intuitive, proactive and adaptive Galaxy AI experiences. It also introduces a built-in Privacy Display, which keeps content clear for the user while limiting what others can see.¹

The Galaxy S26 and S26+ also bring premium flagship experiences to a broader audience, combining advanced AI capabilities and camera performance in a refined design. With seven generations of OS upgrades and security updates, the Galaxy S26 series delivers long lasting performance and durability consumers expect — making premium technology more accessible without compromise.

Galaxy S26, Galaxy S26+ and Galaxy S26 Ultra Certified Re-Newed undergo an in-house expert inspection and refurbishment process, which includes rigorous cleaning and quality tests. Each device is reconditioned to look and perform to Samsung’s high standards using genuine Samsung parts². During the restoration process, all devices are reset to delete personal data and ensure they are sold in a condition equivalent to that of a brand-new device.³

Certified Re-Newed devices come with the same warranty as new Galaxy devices⁴ and updated with the latest software to ensure security and long-term usability, giving customers added peace of mind.

Availability

Starting today, Galaxy S26 Certified Re-Newed, Galaxy S26+ Certified Re-Newed and Galaxy S26 Ultra Certified Re-Newed will be available on Samsung.com.

Available in both Black and Cobalt Violet, all Samsung Certified Re-Newed smartphones come with a 2-year warranty, just like Samsung’s brand-new smartphones:

Galaxy S26 Ultra

• 1TB
• 512GB
• 256GB

Galaxy S26+  

• 512GB
• 256GB

Galaxy S26    

• 512GB
• 256GB

1. Built-in Privacy Display is available only on Galaxy S26 Ultra and requires manual activation in Settings. It is a display feature and is not AI-powered. ︎
2. The types of parts to be replaced differ depending on the condition of the phone. ︎
3. The product may have slight external blemishes that do not affect functionality or performance. ︎
4. Warranty may vary by country or market. ︎

The update will introduce highly anticipated features already seen in the latest Galaxy Z series, each designed to make everyday tasks feel more seamless.

• My FanCam¹ makes it easier to capture and share standout moments, using AI to keep a selected person in focus and automatically reframing footage into different aspect ratios for social platforms.
• Now Brief² builds on the personalised experience by bringing useful information and recommendations together in customisable cards tailored to users’ routines, interests and daily needs. It now also surfaces security and privacy insights, helping users stay on top of potential risks and protective actions.

The update also enhances Now Nudge³ to deliver smarter, more contextual suggestions that help users better navigate everyday tasks and interactions.

Users already enrolled in the Galaxy S26 series One UI 9 beta program will receive a notification to download the update starting August 28.

1. My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed ︎
2. Samsung account login and network connection required ︎
3. Samsung account login required. Supported apps only. Accuracy of results is not guaranteed ︎

The full experience of One UI 9 will be introduced with upcoming Galaxy flagship devices later this year, which will include advanced AI features that will make mobile interaction easy and effortless.

What’s New in One UI 9 Beta

One UI 9 beta introduces several updates across key areas of the mobile experience.

Samsung Notes^[1] gains creative new tools, including decorative tapes and a wider variety of pen line styles. Meanwhile, the Contacts app now offers direct access to Creative Studio^[2] for creating personalised profile cards without the need to switch between apps.

The updated Quick Panel^[3] gives users greater control over its layout. Brightness, sound and media player are each independently adjustable, with more size options to suit individual preferences.

Accessibility is significantly improved by an adjustable Mouse Key speed that enables smoother cursor control and a combined TalkBack package that brings together features previously offered separately by Google and Samsung. The new Text Spotlight feature — which displays selected text larger or more clearly in a floating window — has also been added to make reading easier.

One UI 9 also introduces enhanced protection against suspicious apps and potential threats: when new high-risk apps are detected, it now warns users, blocks execution and installation, and recommends deletion through security policy updates^[4].

Availability

The One UI 9 beta program will be available to Galaxy S26 series users in select markets, including the U.K. starting this week. Galaxy S26 series users can apply to join the beta program via the Samsung Members app.

[1] Service availability may vary by region/country, OS/One UI version, device model and phone carrier.

[2] Requires Creative Studio app installation. Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker can only be shared with other Galaxy devices.

[3] Certain settings might be greyed out or will not appear if the feature is turned off.

[4] Samsung’s security policy updates are designed to improve device security through service operation policy changes and may include updates to list of potential high-risk apps according to Samsung’s internal assessment.

In response, Samsung asked a simple question — can anyone create Hollywood-style videos on a Galaxy mobile phone? The answer is the Cinematic Look-Up Table (Cine LUT) feature on the Galaxy S26 series. While the APV codec provides the foundation for cinema-quality video, Cine LUT brings a distinct colour style to the footage.

Cine LUT makes professional-level colour grading — once reserved for experts — accessible to anyone. Samsung collaborated with internal teams and external specialists to bring the feature to life. The Mobile eXperience (MX) Business led final camera implementation, Samsung Research developed core video processing technologies and U5K Imageworks — a colourist studio behind globally recognised productions — helped shape its visual aesthetic.

Following the introduction of the APV codec, which delivers a visually lossless level of image quality, Samsung Newsroom spoke with three key developers behind Cine LUT — Sugon Baek of the Camera Image Quality R&D Group at the MX Business, Bomi Kim of the Reality Media Lab at Samsung Research and Taesik Eom, CEO of U5K Imageworks — to hear the story of its creation.

▲ (From left) Taesik Eom, Bomi Kim and Sugon Baek

Q. What is a LUT? What sets Cine LUT on the Galaxy S26 series apart?

Baek: A LUT is essentially a “map” that transforms one set of colours into a desired look. Unlike conventional filters that simply overlay colour, Cine LUT reinterprets Samsung Log^[1] footage to deliver the depth and look of professional filmmaking.

Kim: It’s optimised for Log video. By leveraging its wide gradation,^[2] the feature precisely reconstructs colour and brightness to preserve subtle tonal details often lost with conventional filters for richer, more natural depth.

▲ Comparison of Log footage in standard settings and with the Thriller LUT and Blockbuster LUT

▲ Taesik Eom, CEO of U5K Imageworks

Q. What challenges did you face during development?

Kim: We needed a large data set to validate performance across diverse conditions. Testing in real-world environments — from natural and indoor lighting to day and night — and close collaboration were key to capturing the nuances of colour.

Baek: Maintaining consistent, undistorted colour in different environments was challenging. Through continuous testing, we developed a LUT that balances subjective preference with objective quality.

Q. What was the key consideration in creating looks optimised for mobile phones?

Eom: Ensuring reliable performance in real-world conditions was key. Since lighting, exposure and white balance constantly vary, we focused on creating looks that remain natural in any situation.

Kim: Quality was our top priority. We analysed each frame and validated performance using tools like colour charts, gray balance and vector scopes.

Q. Why were these four styles chosen for the Galaxy S26 series?

Baek: We analysed the visual language of popular film genres and identified four representative styles. From the high-contrast Blockbuster to the fresh Coming-of-age, warm Romance and moody Thriller, each colour palette was designed to give everyday scenes an instant cinematic look.

▲ Comparison of Log footage in standard settings and with the Coming-of-age LUT and Romance LUT

Q. What led to the development of Cine LUT?

Kim: While Galaxy devices supported Log video for high-quality capture, colour grading remained challenging for users. We aimed to make professional-looking results accessible without advanced editing skills.

Baek: We wanted to create an experience that lets users preview cinematic footage at the moment of capture, then apply a LUT and share the video with a single tap in the Gallery.

▲ (From left) Bomi Kim of the Reality Media Lab at Samsung Research and Sugon Baek of the Camera Image Quality R&D Group, MX Business

Q. How did the collaboration with U5K Imageworks begin? How was Cine LUT developed?

Eom: Our collaboration began two years ago with Rec. 709 LUT advisory work for Samsung Log video, where we refined strong colours into more natural tones — an experience that led to Cine LUT. For this project, we developed multiple versions across three intensity levels — neutral, soft and strong — and tested them in diverse scenes, ultimately selecting four core styles.

Kim: Building on U5K’s colour direction, we validated the concepts against quantitative criteria to ensure consistent performance in different environments, refining them through testing until creative intent and technical quality aligned.

▲ Users can preview Cine LUTs when shooting in Log and easily apply them to recorded footage using editing tools.

Q. Which Cine LUT styles do you recommend for different situations?

Eom: There’s no fixed answer — it depends on the situation. Blockbuster suits high-contrast environments like outdoor and urban scenes; Coming-of-age fits soft, trendy settings like cafes or vlogs; Romance adds warmth to character-driven scenes; and Thriller creates a more striking impression.

Q. What stood out to you in user feedback?

Baek: We expected it might be seen as just another video effect, but the response exceeded expectations. Users quickly recognised that combining Log shooting with Cine LUTs expands creative possibilities beyond simple filters. We’re also seeing more users choose styles based on the scene, with high-quality videos widely shared on social media — and even inspiring new ways to create content.

Q. What are your plans for the future?

Baek: We aim to further establish the Galaxy S26 series as a professional-grade camera. We hope to see more content that resonates with both creators and viewers and will continue to set new standards in video creation.

Kim: As the world changes rapidly, our goal is to identify next-generation technologies. Through close collaboration with business divisions, we will work to bring them into products and deliver innovative experiences to users around the world.

▲ Baek, Eom and Kim watch a video with Cine LUT applied.

Born from close collaboration, Cine LUT on the Galaxy S26 series transforms everyday moments into cinematic visuals. Beyond its technical achievements, the feature marks an important step toward making video creation more accessible — lowering barriers once reserved for professionals and enabling anyone to express themselves.

Heesub Han, a commercial and documentary director, shot a series of short films on Galaxy S26 Ultra using the APV codec and Samsung Log. Explore the videos below to discover the possibilities of Cine LUT through the making-of and short films.

[1] The Intel vPro® platform is only available for the 14-inch model of the Galaxy Book6 Enterprise Edition.

[2] UK specific business Service Centre for UK service requirements.

Additionally, “Coral in Focus,” a documentary tied to the initiative, received the Coastal and Island Culture Award at the 23rd International Ocean Film Festival. Samsung was separately named on Fast Company’s 2026 Most Innovative Companies list for its work advancing mobile innovation in environmental research.

These recognitions reflect the impact of Samsung’s efforts to reverse the decline of coral reefs in partnership with U.S.-based nonprofit organisation Seatrees and the Scripps Institution of Oceanography at the University of California San Diego. By bringing together Galaxy’s advanced image capturing capabilities, Seatrees’ community-driven restoration model and Scripps’ knowledge on marine science, Samsung is transforming Galaxy mobile phones into powerful tools for ocean conservation.

▲ Photo captured with a Galaxy S26 Ultra equipped with Ocean Mode

Coral reefs cover less than 1% of the ocean floor yet support approximately 25% of all marine life and sustain millions of livelihoods worldwide^[2]. Without intervention, many reefs are at risk of disappearing by 2050 due to climate change, pollution and overfishing.

To help address this challenge, Samsung collaborated with Seatrees and Scripps to advance coral reef restoration across a growing network of sites in Costa Rica, Fiji, the Galápagos Islands, Indonesia and the United States.

Through the “Samsung x Seatrees: Bring Coral in Focus” initiative, partners and local communities are given Ocean Mode-equipped Galaxy devices and underwater housings to capture high-quality underwater imagery with Ocean Mode, which is then used to generate detailed 3D photogrammetric models. This process improves how coral reefs are monitored and evaluated, resulting in critical insight into reef health and recovery.

Together, Samsung, Seatrees and Scripps have driven meaningful impact across restoration sites. To date, more than 20,000 coral fragments have been planted, and over 80 3D reef models have been built to support monitoring and research efforts.

▲ Side-by-side comparison of coral imagery captured on a Galaxy mobile phone with standard camera settings (left) and Ocean Mode (right), highlighting improved colour correction and reduced motion blur underwater.

Now available through Expert RAW ^[3], Ocean Mode extends these capabilities to Galaxy users, making advanced underwater imaging^[4] available to more people while reducing reliance on expensive, heavy DSLR equipment. This increased accessibility is critical to scaling coral reef monitoring efforts, particularly in regions where resources and technical infrastructure may be limited.

These accolades build on Samsung’s broader commitment to sustainability under its initiative, Our Journey: Galaxy for the Planet. From incorporating recycled materials into Galaxy devices to developing technologies like Ocean Mode with like-minded partners, Samsung continues to explore how innovation can help protect the planet.

[1]As of April 2026, Ocean Mode is supported on Galaxy S26 Series, and is expanding to the S25 Series, S24 Series, Fold 7, Flip 7, Z Tri-Fold, Fold 6 and Flip 6 throughout the first half of 2026.

[2] https://ocean.si.edu/ecosystems/coral-reefs/coral-reefs-need-you

[3]Expert RAW must be downloaded separately from the Galaxy Store, for free, before use. Supported on S26, S25, S24, S23 an S22 series devices, S21 Ultra, S20 Ultra, Note20 Ultra, Z TriFold, Z Fold7, Z Flip7, Z Fold6, Z Flip6, Z Fold5, Z Fold4, Z Fold3 and Z Fold2. Results may vary depending on editing method and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[4]Galaxy mobile phones used underwater were placed in a waterproof underwater housing. Galaxy mobile phones are not designed to be waterproof against seawater.

Samsung Electronics today announced that Galaxy S26 Ultra won Best in Show at the Global Mobile Awards (GLOMO Awards) during Mobile World Congress (MWC) 2026 held in Barcelona, Spain. The Global Mobile Communications Association (GSMA) holds the GLOMO Awards annually during MWC to recognise outstanding innovations in the mobile industry.

The Best in Show category celebrates consumer-focused products that set a benchmark for technology. One of the industry’s highest honours, Best in Show devices are known as the “gold standard” across the digital landscape as judged by more than 200 world-leading independent analysts, journalists and industry veterans.

Samsung Galaxy S26 Ultra: Best in Show

At the March 4 awards ceremony, Galaxy S26 Ultra won Best in Show for its seamless blend of advanced hardware and intuitive, proactive One UI 8.5 software. Galaxy AI^[1] delivers adaptive, context-aware intelligence that simplifies everyday tasks while safeguarding security and privacy. Together, these advancements bring to life the most intuitive mobile AI designed to anticipate users’ needs.

Galaxy S26 Ultra also introduced the world’s first built-in Privacy Display^[2] for mobile phones, a breakthrough in display engineering, that gives users a more private but vibrant viewing experience. Inside, a customised chipset powers faster Galaxy AI, setting a new standard for effortless mobile experiences on Galaxy S26 Ultra.

“This year’s competition was exceptionally strong,” said Shaun Collins, Chair of the Judges for MWC Best in Show 2026. “We look for technology that is not only innovative and compelling, but that genuinely moves the industry forward. The Samsung Galaxy S26 Ultra stood out for pushing the boundaries of mobile technology while delivering meaningful, real-world impact. In particular, its privacy innovation addresses one of the most important needs of today’s digital lifestyle — security, personal space and trust.”

The MWC Best in Show judging panel said that among more than 3,000 exhibitors, the Galaxy S26 Ultra stood out for making forward-looking innovation possible now. “While many technologies showcased at MWC highlight the future,” the panel said, “this is a product consumers can experience today.”

“We are honored that the Galaxy S26 Ultra has been recognised as ‘Best in Show’ at this year’s GLOMO Awards,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “The Galaxy S26 Ultra is an agentic AI phone that signifies Samsung’s ongoing commitment to push our industry forward, and this distinction is especially meaningful given the extraordinary innovation showcased at MWC.”

For more information about the Galaxy S26 Ultra, please visit: Samsungmobilepress.com and Samsung.com.

[1] Samsung account login and network connection required. Galaxy AI features are provided for free. Future releases may include additional advanced features that are offered as part of a paid subscription plan. Different terms may apply for AI features provided by third parties

[2] Requires manual activation in settings to function. Privacy Display feature is not AI-powered

Samsung Electronics Co., Ltd. today unveiled its expanded exhibition at Mobile World Congress (MWC) 2026, being held at Fira Gran Via in Barcelona, Spain from March 2-5. Samsung’s exhibition space builds on the momentum of Galaxy Unpacked, going beyond mobile by demonstrating how Galaxy AI is evolving into a truly agentic companion and delivering more personalised, intuitive and seamlessly connected experiences across the Galaxy ecosystem. In addition to these mobile advancements, Samsung is also highlighting its AI-driven network innovations, showcasing comprehensive leadership that spans the entire connectivity ecosystem.

At the center of this evolution is the Galaxy S26 series, Samsung’s third-generation AI phone introduced alongside new ecosystem innovations like the Galaxy Buds4 series. By unveiling these products together, Samsung is demonstrating how Galaxy AI works cohesively across mobile and wearables to anticipate user needs and enhance everyday experiences.

“MWC is an opportunity to show not only where Galaxy AI is today, but where it’s going next,” said TM Roh, Chief Executive Officer, President and Head of Device eXperience (DX) Division at Samsung Electronics. “From the Galaxy S26 series to emerging form factors like Galaxy XR and TriFold, we’re pushing the boundaries of what mobile technology can be — while keeping the user experience at the center of every innovation.”

Galaxy S26 Series: The Most Intuitive Galaxy AI Phone Yet

The Galaxy S26 series is an AI phone built on performance and engineered for ease. Samsung’s immersive experiences demonstrate how Galaxy S26 uses Galaxy AI to simplify everyday tasks by understanding intent, anticipating needs and taking action on behalf of users.

Key experiences will highlight:

• The world’s first built-in Privacy Display^[1] for mobile devices: gives users greater control over what’s visible on their device without compromising the viewing experience in everyday use.

• Powerful performance: built on the most powerful hardware ever on a Galaxy S series and keeps advanced capabilities running smoothly in the background.

• Customised mobile chipset: Snapdragon 8 Elite Gen 5for Galaxy delivers best-in-class performance on Galaxy S26 Ultra.
• Redesigned Vapor Chamber on Galaxy S26 Ultra: supports stable thermal performance for flagship-AI capabilities.

• Galaxy’s industry-leading camera system unifies capture, editing and sharing together in one seamless experience.

• Galaxy’s brightest camera yet: wider camera apertures on Galaxy S26 Ultra for clearer photos and richer detail in low-light conditions, even when zoomed in.
• Enhanced Nightography video: sharper and more vibrant low-light footage with improved noise reduction.
• Upgraded Super Steady video: enables a horizontal lock option to deliver cinematic stability with consistent framing.
• Photo Assist:^[2] users can simply describe what they want to change in their own words, with the ability to edit day scenes into night or restore missing parts of an object, like a bite taken out of cake — all via natural voice interactions.
• Creative Studio:^[3] the ability to change images into various styles and turn ideas into personalised sticker sets and wallpapers, unifying creation and customisation.

• Proactive and adaptive AI experiences that make everyday tasks faster and more efficient, laying the foundation for agentic AI.

• Now Nudge:^[4] timely relevant suggestions that adapt to real-time context, such as automatically suggesting images from the Gallery when a friend asks for photos.
• Now Brief: personalised briefing based on the user’s daily schedule, surfacing relevant content and enabling timely reminders for important events, based on individual context.
• Circle to Search with Google:^[5] a smarter image-based search that explores multiple parts of an image at once enabling faster, more intuitive searching.
• Upgraded Bixby: a conversational device agent for easier and more intuitive interaction with Galaxy devices to navigate and adjust settings in natural language.
• Choice of agents: alongside Bixby, Gemini and Perplexity can streamline everyday tasks like searching and coordinating actions across apps on the user’s behalf — all accessible through a single, simple entry point.

Expanding the Galaxy Ecosystem Experience

Samsung’s MWC presence demonstrates that with deeper integration across products, Galaxy AI enhances convenience, continuity and personalisation at every touchpoint.

Ecosystem highlights include:

• The ability of visitors to explore Galaxy AI features with AI agents that enhance user convenience through the Galaxy Buds4 series.
• Hands-on demonstrations with the newly launched Galaxy Book6 Pro and Galaxy Book6 Ultra that showcase powerful performance and optimised productivity.
• Galaxy Tab S11, delivering enhanced AI experiences optimized for large-screen viewing and multitasking.
• Health Experiences with the Galaxy Watch8 series, offering more personalised insights and wellness interactions for running, sleep and mindfulness.

Intelligent Infrastructure

Samsung is expanding its agentic AI strategy beyond consumer devices and into intelligent infrastructure, extending its leadership from mobile innovation to AI-powered manufacturing and connected health.

Through its AI-Driven Factories initiative, Samsung is accelerating its evolution toward autonomous manufacturing powered by AI. Building on its plan to transition global manufacturing operations into AI-Driven Factories by 2030, Samsung is demonstrating how AI agents, digital twin simulations and real-time data analysis can work together to optimise production, strengthen quality control and enhance operational resilience.

Samsung will also showcase its Connected Care vision, strengthened by Xealth following its acquisition in 2025. By integrating health metrics across the Galaxy ecosystem, Samsung is enhancing Samsung Health capabilities to enable more proactive, personalised and continuous health management. At the clinical level, Xealth enables health systems to integrate digital health tools, care programs and patient data directly into physician workflows across a network of hundreds of hospitals and vendors — allowing clinicians to prescribe, monitor and manage digital care in ways that align with real-world patient needs.

Next- Generation Leadership and Innovation

Reinforcing its design heritage, Samsung is presenting a forward-looking vision for next-generation form factors and emerging technologies, underscoring its long-term commitment to pushing the boundaries of innovation. Through exclusive, hands-on experiences with Galaxy XR and Galaxy TriFold, visitors will see how Samsung continues to lead the industry into the mobile AI era.

The company is also highlighting the Galaxy Foundation, emphasising its commitment to privacy, security, sustainability and responsible development — including advancements in Samsung Knox and hardware-based protective technology.

Supporting Satellite Connectivity for Emergency Communication

Samsung is expanding satellite communication capabilities for Galaxy mobile devices in collaboration with leading telecommunication operators across North America^[6], Europe^[7], and Japan^[8]. Designed to support emergency response and essential communication when traditional mobile networks are unavailable, Samsung has been supporting satellite communication with select Galaxy flagship smartphones and Galaxy A series starting from 2025 and continuously expanding supported model. With capabilities rolling out in phases based on regional network availability and regulatory requirements, Samsung will continue working with network operators and satellite providers to ensure users have reliable access to critical communication tools at crucial moments.

Visitors can explore these groundbreaking AI innovations firsthand at Samsung’s Galaxy Experience Booth in Hall 3 at Fira Gran Via from March 2-5.

Networks Buisness’ AI Vision: Bringing AI Into Every Layer of the Network

Building on the company’s AI leadership across various business portfolios, Samsung is leading the charge in end-to-end software-driven networks. By providing a flexible foundation that seamlessly accommodates high-performance computing platforms (CPUs and GPUs) from leading ecosystem partners, Samsung enables operators to rapidly deploy AI-driven capabilities and scale innovative services. This software-centric approach not only optimises network efficiency and performance but also empowers operators to transform their existing infrastructure into a powerful engine for AI innovation.

Samsung is accelerating the transition toward networks that are fully autonomous by 2027. Central to this vision is Samsung CognitiV Network Operations Suite (NOS), a set of diverse AI-powered network automation solutions featuring Agent Fabric. As a unified, decision intelligence layer, Agent Fabric enables multi-agent systems where specialized AI agents work independently or collectively based on their reasoning. These agents streamline the entire network lifecycle — from planning and installation to maintenance, troubleshooting, optimisation and user experience management, and live demonstrations of multi-agent systems will be presented at the event.

Samsung will also unveil the power and potential of “Network in a Server,” its software-driven, next-gen edge AI solution, opening up new business opportunities for enterprises. By consolidating multiple network functions into a single server powered by the latest processors, enterprises can easily adopt AI services, such as safety monitoring and AR overlays, which require local processing for real-time responsiveness.

The Samsung Networks booth is located in Hall 2, Stand 2M20 and is accessible by invitation only.

[1]Privacy Display feature controls the screen’s viewing angle to limit peripheral vision and can be activated in Settings. Activation for specific apps also available in Settings. Some changes in image quality may occur outside the viewing angle. Some information may still be visible to others depending on factors in the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

[2]Photo Assist requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy and reliability of generated output is not guaranteed.

[3]Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. Accuracy and reliability of generated output is not guaranteed. Sticker sets only compatible with Samsung keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.

[4]Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with certain third-party messaging apps including Samsung Messages, Google Messages, Google Chat, WhatsApp, WhatsApp Business, KakaoTalk, LINE, Signal, Instagram (DM), Tango, NTT Docomo Messages and KDDI Messages. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[5]Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language or device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Not available on apps that prohibit screen capturing..

[6]Satellite communication features will begin rolling out in Canada and the United States in accordance with each carrier’s rollout plan. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary by depending on the OS/One UI version

[7]Satellite communication features will begin rolling out in Spain and the United Kingdom in accordance with each carrier’s rollout plan. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary by depending on the OS/One UI version.

[8]Satellite communication features will begin rolling out in Japan in accordance with each carrier’s rollout plan. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary by depending on the OS/One UI version.

Samsung Electronics Co., Ltd. today announced its strategy to transition all manufacturing operations into ‘AI-Driven Factories’ by 2030. This initiative aims to fully integrate AI across the entire manufacturing value chain — from inbound material logistics and production to quality inspection and final shipment — establishing a next-generation autonomous production environment.

As part of the transition, Samsung will implement digital twin-based simulations throughout its manufacturing processes and deploy specialized AI agents dedicated to quality control, production, and logistics. By strengthening data-driven analysis and pre-validation through these agents, the company seeks to elevate quality standards, operational efficiency, and productivity across its global manufacturing network.

Samsung will also expand AI integration into Environmental, Health, and Safety operations. Through proactive detection and automated hazard prevention systems, the company intends to further enhance workplace safety standards across its production facilities worldwide.

At the center of this transformation is ‘Agentic AI’ —first introduced on the Galaxy S26 series — which is capable of autonomously planning, executing, and optimizing decisions to achieve defined objectives. Building on its advanced AI capabilities developed in the mobile sector, Samsung is extending its expertise into manufacturing to create a robust foundation for on-site autonomy.

Through purpose-built AI agents, Samsung will optimize production workflows, predictive maintenance, repair operations, and logistics coordination — enabling standardized, world-class excellence across every global site.

To accelerate the transition from automation to advanced autonomy, Samsung is progressively introducing humanoid and task-specialized robotics across its production lines, including Operating Robots for line operations and facility management, Logistics Robots for autonomous material handling and transport, and Assembly Robots for precision manufacturing tasks. In infrastructure environments where human access is limited or hazardous, the company will further deploy digital twin-integrated Environmental Safety Robots designed to systematically monitor conditions, identify potential risks, and proactively mitigate on-site hazards.

“The next phase of manufacturing innovation lies in building autonomous environments where AI truly understands operational contexts in real time and independently executes optimal decisions.” said YoungSoo Lee, Executive Vice President and Head of Global Technology Research at Samsung Electronics. “We are committed to leading the transformation toward AI-powered global manufacturing innovation.”

Global Industry Engagement

Samsung will showcase its industrial AI strategy and digital twin-based manufacturing innovation vision at MWC 2026 in Barcelona, demonstrating how industrial AI enhances both safety and efficiency in real-world environments.

Additionally, at the Samsung Mobile Business Summit (SMBS) — which is celebrating its 10th anniversary this year — the company will introduce its ‘governance strategy for expanding AI autonomy’. This strategy consists of embedding safety mechanisms from the initial design stage, ensuring the responsible and trustworthy expansion of industrial AI for its customers and partners worldwide.

SMBS is a private, invitation-only event for key B2B customers and partners, where Samsung shares its B2B strategy and latest technology direction, while also exploring collaboration opportunities across industrial sectors.