Samsung’s Road Trip Rescue Wall provided a welcome creative recharge for families travelling through Rugby this Good Friday

Whilst 71% of Brits enjoy family road trips, they don’t come without their frustrations.  

Samsung research, conducted to launch the new Galaxy Tab S10 FE and Tab S10 FE+, finds that despite UK families typically traveling over 150 miles on road trips, boredom strikes within a mere 43 minutes, making a boredom-free experience less likely.  

With the average family only making two stops per road trip, limited to essential needs like going to the toilet (81%), having a snack break (57%) or stretching their legs (47%), there are few chances to alleviate the boredom.  

Bringing a much-needed creative break to Brits travelling this Easter Weekend, Jordan Banjo unveiled Samsung’s Road Trip Rescue Wall at Moto Rugby, helping families recharge their imagination with the help of the Galaxy Tab S10 FE and Tab S10 FE+. 

Father of three and Diversity member, Jordan Banjo, says: “Let’s be real, with three kids in the back, a ‘quick’ family road trip can feel like an actual expedition. We’re obsessed with the memories we’re going to make at the destination but forget that the getting there bit can sometimes be challenging. 

“Moments like the Samsung Road Trip Rescue Wall inject some fun into the journey itself, making the journey just as much a part of the adventure as the destination. The Galaxy Tab S10 FE is a secret weapon for families. Anything that helps keep the peace and sparks imagination is a win in my book.” 

Families dropping by Samsung’s Road Trip Rescue Wall enjoyed a moment of inspiration as they put Galaxy Tab 10 FE’s creative capabilities to the test, contributing their family’s artwork for the chance to win their very own tablet.  

This comes as new stats reveal that 45% of Brits think using a tablet during a family road trip is a great way to share experiences and engage together. 

And when it comes to how they use tech on the go, a third of parents are looking for gadgets that engage the whole family in a shared activity. Regionally, this number is highest for Londoners (40%) and across generations, is most true for Gen Z (41%), almost double their Gen X counterparts.  

Annika Bizon, Mobile Experience VP of Product and Marketing Samsung UK&I, says: “Working out how to keep your children entertained in the car can be as stressful as planning a family trip itself.  

“Parents often need technology like tablets to be an additional travel companion for long journeys, helping the entire family to beat both boredom and frustration – whether it’s getting creative with the S Pen, or exploring the Galaxy Tab S10 FE’s preloaded apps to encourage imagination and learning whilst on the move.  

“It’s not about filling the time; it’s about enriching the journey for everyone in the car. The Galaxy Tab S10 FE is designed to do just that, turning challenging journeys into shared enjoyment.”  

The Samsung Galaxy Tab S10 FE and Tab S10 FE+, with its creative and entertainment capabilities, alongside 5G connectivity, ensures an engaging journey for all. And with a powerful processor and longer-lasting battery life, you can do more for longer.  

Pricing and current offers: 

 Galaxy Tab S10 FE (starting from £499 RRP) and Galaxy Tab S10 FE+ (starting from £649 RRP) are available now in 5G and Wi-Fi variants and offered in three colours: Grey, Silver and Blue. 

Customers who purchase a Samsung Galaxy Tab S10 FE or a Tab S10 FE+ from Samsung.com and participating retailers can also claim a free Slim Keyboard Cover worth up to £169.  

For more information about the Galaxy Tab S10 FE series, please visit: https://www.samsung.com/uk/tablets/galaxy-tab-s10-fe/buy/ 

Research conducted to launch Samsung’s latest tablet, the Galaxy Tab S10 FE, unveils a staggering 52% of families are planning journeys over the Easter weekend. The stats also reveal that on average, boredom strikes within just 43 minutes of a road trip. With the majority (43%) considering road trips to be journeys upwards of 2 hours, its clear entertainment becomes crucial before they’ve even reached the halfway point. 

The infamous phrase, “Are we there yet?” reigns supreme as one of the top causes of frustration on a family road trip (33%), heard an average of five times during a journey lasting more than 50 miles. Samsung’s “Are We There Yet?” Index pinpoints families in the West Midlands as the most impatient – 44% hear “Are we nearly there yet?” before the hour is up. And, families in the East of England are most likely to ask this more than 10 times on a typical road trip.  

But it’s not just the miles that are causing friction. Keeping younger passengers entertained (29%), unexpected road closures (38%) and complaints of boredom (35%) also play a big part. In fact, nearly a fifth (20%) admit that these frustrations cause at least two arguments per road trip. 

Father of three and Diversity member, Jordan Banjo, says: “As a dad of three, ‘are we there yet’ is a familiar soundtrack in my car. It’s not about keeping the kids quiet; it’s about making those long drives fun for everyone. 

“Tech like the new Galaxy Tab S10 FE has been a game-changer for us, turning ‘are we there yet?’ into ‘can I have a go’.” 

In a bid to rescue families from travel woes, Samsung introduces the Galaxy Tab S10 FE as the ultimate travel companion, bringing much-needed entertainment to the whole family.  

Annika Bizon, Mobile Experience VP of Product and Marketing Samsung UK&I, says: “Working out how to keep your children entertained in the car can be as stressful as planning a family trip itself. 

“Parents often need technology like tablets to be an additional travel companion for long journeys, helping the entire family to beat both boredom and frustration – whether it’s getting creative with the S Pen, or exploring the Galaxy Tab S10 FE’s preloaded apps to encourage imagination and learning whilst on the move. 

“It’s not about filling the time; it’s about enriching the journey for everyone in the car. The Galaxy Tab S10 FE is designed to do just that, turning challenging journeys into shared enjoyment.” 

Top family road trip frustrations: 

1. Unexpected road closures or heavy traffic 

1. Complaints of boredom 

1. Kids repeatedly asking, “Are we there yet?” 

1. Struggling to keep younger children entertained 

1. Sibling arguments and bickering 

1. Motion sickness and travel sickness complaints 

1. Frequent toilet stops 

1. Poor mobile signal or no internet for entertainment 

1. Snacks running out too soon or making a mess 

1. Difficulty finding a suitable place to stop for food or breaks 

Stats revealed that other annoying phrases heard by adults included ‘I need the toilet’ (16%), ‘I’m bored’ (13%) and ‘I’m hungry’ (10%).  

When asked what would help improve the road trip experience, having an entertainment device (39%), plenty of snacks (50%) and frequent stops to take breaks (36%) topped the list. Of those who embarked on lengthy trips at least three times a year, 86% say access to Wi-Fi was crucial to the smooth running of a journey. This reached its highest point amongst Londoners, with 91% flagging online connection as an essential.  

Jordan Banjo shares his top tips for keeping the boredom at bay on long car journeys: 

• Plan frequent stops: Little legs need breaks! We always plan regular stops to stretch, grab snacks, and let the kids burn off some energy. 

• Creative entertainment: The Samsung Galaxy Tab S10 FE has been a game-changer for us. The S Pen allows my kids to draw and create, and we’ve found loads of educational apps that make learning fun. It stops the constant “Are we there yet?” questions. 

• Music and podcasts: A good playlist or family-friendly podcast can make a huge difference. Let everyone take turns choosing, or find something everyone can enjoy together. 

• Snacks and drinks: Pack plenty of healthy snacks and drinks to avoid hanger meltdowns. A well-fed family is a happy family! 

• Embrace the journey: Road trips are a chance to make memories. Try playing car games, telling stories, and enjoying the time together. 

With 55% of Brits voting the tablet the top travel tech gadget, and 27% using tech to engage the family in a shared activity, the Galaxy Tab S10 FE is set to bring the whole family entertainment.  

From the S Pen that allows for creative expression through drawing and note-taking, to a vast library of apps that can turn travel time into learning opportunities, the suite of features guarantees an engaging journey. And with a powerful processor and longer lasting battery life, you can do more for longer. 

The Samsung Galaxy Tab S10 FE, with its creative and entertainment capabilities, alongside 5G connectivity, ensures a smooth and enjoyable journey for all.  

Discover the Galaxy Tab S10 FE: https://www.samsung.com/uk/tablets/galaxy-tab-s10-fe/buy/.     

Additional stats: 

• 40% of Brits combat frustration by loading up tablets with films, TV shows or games 

• This is followed by packing healthy snacks (34%), playing classic car games (32%), and setting challenges (28%) 

• 48% of parents use tech to keep kids occupied quietly so parents can focus on driving 

• On average, families take two stops and have three arguments per road trip  

Research carried out by One Poll on behalf of Samsung in March 2025, 1500 respondents, UK adults  

Samsung Electronics Co., Ltd. today announced the Galaxy Tab S10 FE and Galaxy Tab S10 FE+, offering new entry points to the Galaxy ecosystem on a premium tablet design. Equipped with the largest screen yet on the Galaxy Tab S FE series and slimmer bezels that expand its display, the Galaxy Tab S10 FE+ provides a fun, immersive viewing experience for everything from entertainment to studying and day-to-day tasks. Samsung’s Intelligent Features empower users to get more done with ease, while a slimmer design helps users to achieve their creativity and productivity on the go.

“The new Galaxy Tab S10 FE series brings advanced mobile AI experience and Samsung’s connected ecosystem to even more tablet users, while still offering leading performance and design,” said Changtae Kim, EVP & Head of New Computing R&D Team, Mobile eXperience Business at Samsung Electronics. “We’re confident that the slim bezels and expansive displays, in addition to a whole host of functional improvements, will inspire people to do more, create more, and discover more.”

Stunning Clarity on a Bigger, Vibrant Display

Combining the Galaxy Tab S series’ heritage design with slim bezels, the Galaxy Tab S10 FE+ 13.1-inch display^[1] offers immersive entertainment on a screen that’s almost 12% larger than the previous FE+. Smooth visuals enabled by a 90Hz refresh rate and new levels of visibility up to 800 nits HBM on the Galaxy Tab S10 FE series ensure an optimal viewing experience when watching videos and gaming. Vision Booster’s automatic adjustments enhance brightness and visibility even in ever-changing outdoor environments while blue-light emissions are safely reduced to minimise eye strain, meeting every unique viewing need.

Robust Performance in a Portable Design

The Galaxy Tab S10 FE series boosts productivity when working or studying, and delivers fast, smooth gameplay without interruption. Performance upgrades enable the Galaxy Tab S10 FE series to help users switch effortlessly between multiple apps when they are being creative, allowing for improved multitasking. And when capturing everyday moments in the classroom or in workspaces, a newly upgraded 13MP high resolution rear camera produces clear and vivid photos.

These versatile experiences, from powerful work to seamless play, accompany users everywhere they go. Now more than 4% lighter than its predecessor, Galaxy Tab S10 FE is even easier to carry around, while the Galaxy S10 Tab FE series offers hassle-free storage and mobility at home, on campus, in the workplace and elsewhere with its slim design. Engineered for resilience and durability to withstand the elements, the FE series also comes with the same IP68 rating^[2] as the newest Galaxy Tab S10 series.

Advanced Features Unleash Potential

Building on Samsung’s legacy of delivering premium experiences across the Galaxy ecosystem, the Galaxy Tab S10 FE+ and Galaxy Tab S10 FE are the first models in the FE series to come equipped with cutting-edge AI capabilities right out of the box, fueling user productivity.

• Fan-favourite Circle to Search^[3] with Google allows you to search what you see on your tablet without switching apps. Quickly get the info you need, translate text on screen or get homework help with step-by-step explanations – all on one large screen.

• Samsung Notes features like Solve Math^[4] for quick calculations of handwriting and text, and Handwriting Help^[5] to tidy up notes easily, make notetaking easier than ever so users can stay focused in the moment.

• AI assistants are instantly launched with a single tap of the Galaxy AI Key^[6] on the Book Cover Keyboard. Plus, AI assistants can be customised based on users’ preferences for a more personalised experience.

• An upgraded Object Eraser^[7] lets users effortlessly remove unwanted objects from photos, with automatic suggestions for quick and easy edits.

• Newly introduced Best Face^[8] ensures perfect group photos by selecting and combining the best expressions and features.

• Auto Trim^[9] brings cherished moments to life by sifting through multiple videos to seamlessly compile highlight reels.
• The Galaxy Tab S10 FE series also serves as the perfect canvas for creativity with pre-loaded apps and tools^[10] including LumaFusion^[11] , Goodnotes^[12] , Clip Studio Paint^[13] and more, alongside other spotlight apps like Noteshelf 3^[14] , Sketchbook and Picsart^[15] .

For an even more intuitive AI experience, the FE series seamlessly integrates with other Samsung Galaxy devices. Similar to the Galaxy Tab S10 series, users can access a comprehensive overview of their home status with the Home Insight widget dashboard and 3D Map View feature. Summarised status updates of SmartThings-enabled devices give users peace of mind when out and about.

Security Your Way

As with any Galaxy device, the Galaxy Tab S10 FE series is fortified by strong security, Samsung Knox, Samsung Galaxy’s defense-grade, multi-layer security platform built to safeguard critical information and protect against vulnerabilities with end-to-end hardware, real-time threat detection and collaborative protection.

Availability & Pricing

Starting April 2nd, the Galaxy Tab S10 FE (starting from £499 RRP) and Galaxy Tab S10 FE+ (starting from £649 RRP) will be available in 5G and Wi-Fi variants and offered in three colours: Grey, Silver and Blue^[16] .

Customers who purchase a Samsung Galaxy Tab FE or a Tab FE+ from Samsung.com and participating retailers can also claim an AI Book Cover Keyboard Slim worth up to £169^[17].

For more information about the Galaxy Tab S10 FE series, please visit: https://www.samsung.com/uk/tablets/galaxy-tab-s/

Specifications

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

[1]Measured diagonally, 13.1″ in the full rectangle and 13.0″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners

[2]IP68 Rating: Conducted under lab test conditions. Water resistant in up to 1.5 meters of fresh water for up to 30 minutes and protected from dust, dirt, and sand. Rinse residue/dry after wet. Not advised for beach or pool use. Water and dust resistance of your device is not permanent and may diminish over time

[3]Service availability may vary by language and device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

[4]Solve Math feature runs on-device and does not require an internet connection, but requires Samsung Account login. Incorrect handwriting recognition may lead to inaccurate calculations. Available only on S Pen-supported devices

[5]Handwriting Help feature runs on-device and does not require an internet connection, but requires Samsung Account login.

[6]Book Cover Keyboard and Book Cover Keyboard Slim sold separately. A network connection is required to use Bixby or Gemini. To launch Gemini using the Galaxy AI Key, Google Assistant needs to be updated to Gemini

[7]Results may vary based on the images and the object you’re trying to remove.

[8]Accuracy of results is not guaranteed. Best Face feature is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip.It can recognize up to five people per image and suggest up to three alternatives per person

[9]Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed.

[10]App availability and the terms of service may vary by country and region.

[11]LumaFusion app is preloaded as stub, requiring users to click the icon and complete the purchase from Galaxy Store. All Galaxy device users can get a 50% discount when purchasing from Galaxy Store and receive a 1-month free Creator Pass subscription. 50% discount promotion limited until Nov 30, 2025

[12]Goodnotes app requires a separate download from Galaxy Store and comes with a 1-year free full version. Once the free full version period ends, an additional purchase is required for continuous use. App availability and the terms of service may vary by country and region.

[13]Clip Studio Paint membership required. Clip Studio Paint app comes pre-installed in select markets. The app can be downloaded from Galaxy Store and comes with a 6-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 20% discount is available on the first subscription

[14]Noteshelf 3 app requires a separate purchase for a Premium plan upgrade. A 30% discount on the upgrade is available only via Galaxy Store.

[15]Picsart and Sketchbook apps require a separate download from Google Play Store. Additional features may require a separate purchase.

[16]Colour and model availability may vary depending on carrier

[17]Purchase from a participating retailer by 13/05/25, claim a AI Book Cover Keyboard Slim from www.samsungoffers.claims/TabS10FELaunchOffer within 30 days of purchase. T&Cs apply.