For those who need the ultimate device for productivity and immersive entertainment, Galaxy Z Fold3 is a true multitasking powerhouse with next level performance, an undisrupted 7.6-inch[1] Infinity Flex Display, and the first ever S Pen[2] support on a foldable device. For those who want the style that comes with function, Galaxy Z Flip3 is the ideal device with its sleek, compact, and pocketable design, enhanced camera features, and a larger[3] Cover Screen built for quick use on the go.

“We are proud pioneers of the foldable smartphone category and continue building on our legacy of innovation to shape the future of this industry,” said Conor Pierce, Corporate Vice President UK & Ireland, Samsung Electronics. “With the launch of the Samsung Galaxy Z Fold3 and Flip3, we are evolving our Galaxy Z Series portfolio with two devices built for the varying demands of today’s fast-paced world. For the first time, our much-loved S Pen is coming to the Galaxy Z Series with the Galaxy Z Fold3, while the Galaxy Z Flip3 is equipped with more power than ever before. Alongside new additions to our best-in-class ecosystem, the Galaxy Z Series provides our customers with the ultimate choice of foldable technology that will turn the industry on its head and set the precedence for the next era of smartphones.”

Advanced Craftsmanship Built to Last

Samsung users expect foldable devices that are built to last. That’s why this generation of Samsung Galaxy Z Series devices are built with unrivalled craftsmanship. For the first time ever on a foldable smartphone, Galaxy Z Fold3 and Z Flip3 are equipped with IPX8[4] Water Resistance, so users no longer have to worry when caught in the rain. Both devices are also built with new Armour Aluminium—the strongest aluminium ever used on a smartphone—along with the toughest Corning® Gorilla® Glass Victus to protect against scratches and accidental drops. In addition, both devices include a new protective film made of a stretchable PET[5] and optimised display panel layers, resulting in a Main Screen that’s 80% more durable than previous devices.

Samsung continues its legacy of foldable leadership with rigorous processes to create devices that remain reliable after years of use. The revolutionary free-stop hinge, first introduced on Samsung Galaxy Z Flip, enables the devices to stay in place at any angle for innovative user experiences with Flex mode. And thanks to enhanced Sweeper technology, the bristles inside the Hinge are now shorter, helping to repel dust and other particles and maintain the devices’ durability and seamless user experiences. Samsung Galaxy Z Fold3 and Z Flip3 were also put through a strenuous folding test, verified by Bureau Veritas, to withstand folding 200,000 times[6] . Plus, they’re equipped with the latest powerful 5nm AP and 5G[7] band compatibility for the best experience inside and out.

Samsung Galaxy Z Fold3: Ultimate Productivity and Entertainment

Unfold Galaxy Z Fold3 to immerse yourself in cinema-like viewing experiences and stay fully engaged in your favourite content, hands-free, on the uninterrupted 7.6-inch Infinity Flex Display—thanks to Samsung’s new Under Display Camera technology. With minimum pixels applied on top of the camera hole, Galaxy Z Fold3 features an increased viewing area so users get an unbroken canvas for their favourite apps. With the latest Eco² display technology applied to the screen, it’s 29% brighter compared to its predecessor, while consuming less energy[8]. Experience even smoother scrolling, gaming and quick device interaction with the Super Smooth 120Hz adaptive refresh rate now on both the Main and Cover Screens. And the latest, upgraded Stereo Speakers with Dolby Atmos® means users get immersive sound with incredible clarity, depth and spatial effects, no matter what you’re watching or listening to.

Experience photography in a new dimension on the Galaxy Z Fold3. Take advantage of two screens and flex your photography skills, giving you twice the control. With Dual Preview, the preview will show on both screens so that you and your subjects can preview the shot before the shutter snaps. On the photographer side, take advantage of the vast unfolded display with the ability to preview shots on the left side while capturing on the right side in Capture & View. And with Flex mode, hands-free photos will never be the same again – just prop Z Fold3 on a flat surface, flex into the optimum position and flash the palm of your hand to trigger the timer.

For the first time ever on the Samsung Galaxy Z series, Samsung is bringing its beloved Note series technology to Galaxy Z Fold3: S Pen functionality. Users can get the most out of fully optimised S Pen features on their foldable screen, which is a perfect fit for on-the-go multitaskers. On Galaxy Z Fold3’s expansive Main Screen, it’s easier than ever for users to jot down notes during a video call or check off a to-do list while reading emails, powering their creativity and productivity with the fan-favourite S Pen. S Pen for Galaxy Z Fold3 comes in two options: S Pen Fold Edition and S Pen Pro[9], both featuring a specially engineered retractable Pro tip with force limit technology to protect the Main Screen for peace of mind. This is Samsung’s best S Pen experience yet, with an even lower latency for true-to-life composition, ensuring that notetaking and sending messages is seamless and intuitive. Customers can also claim a complimentary S Pen with any purchase of the Galaxy Z Fold3, with a courtesy Note Pack to elevate productivity levels and ensure you’re ready for anything.

Productivity seekers will also enjoy enhanced Flex mode features, which let you do more at once—such as join a video call hands-free on the device’s top screen while checking meeting notes on the bottom. With the updated Multi- Window[10], it’s even easier to make dinner plans over text while checking your calendar, all on the device’s large screen. And now, users can create a shortcut and re-open apps in the same way later thanks to enhanced App Pair, plus they can use the new Taskbar[11] to quickly switch between apps without returning to the Home screen.

Galaxy Z Fold3 is built with a new design which is sleeker, thinner, and lighter for even better portability than Samsung Galaxy Z Fold2. It comes with a choice of three timeless colours: Phantom Black, Phantom Green, and Phantom Silver.

Samsung Galaxy Z Flip3: The Ideal Balance of Style, Function, and Nonstop Fun

Samsung Galaxy Z Flip3 empowers users to express themselves with bold colour options, a sleek design, and premium features. With the choice of four colours – Cream, Lavender, Green and Phantom Black, as well as Grey, White and Light Pink available exclusively from Samsung.com. Plus, new stylish ring grips and strap cases[12] make it even easier to hold and fold the phone, where the Galaxy Z Flip3 is a true self-expression device.

The re-designed Cover Screen is now four times larger than its predecessor, making it easier to view notifications and messages without having to open the device. Users can keep up with their schedule, check the weather, and monitor their daily step count with new Cover Screen widgets or coordinate the Cover Screen wallpaper with their new Galaxy Watch4 or Watch4 Classic for a matching look, and with Samsung Pay built directly into the Cover Screen, it’s never been easier to check out on-the-go.

Galaxy Z Flip3 is also crafted to give users the best capabilities for capturing and sharing memories. Packed with some of our latest camera features, users can take even more selfies hands-free with Flex mode, or they can keep the device folded and capture ultra-crisp selfies —and now, even a video—right from the Cover Screen using enhanced Quick Shot by double-clicking the power key. Plus, scrolling and sharing is super smooth, thanks to Galaxy Z Flip3’s new 120Hz adaptive refresh rate[13].

And the new Flex mode Panel feature makes apps look better and easier to use. When the device is partially folded, Flex mode Panel gives you new ways to interact with Galaxy Z Flip3, offering a more convenient viewing experience by moving the video to the top half of the screen and the show’s controls—like brightness and volume—to the bottom half.

Optimised Foldable Experiences Open Up New Possibilities

With Samsung Galaxy Z Series, users will get access to more apps to get the most out of the foldable screen. Samsung is expanding partnerships with leading companies like Google, Microsoft, and more, so users can enjoy more of their go-to apps tailored to their unique needs. With Galaxy Z Fold3, users can now enjoy fully optimised video chatting on Microsoft Teams. When users unfold their device, they can view a presentation in full-screen detail and see their co-workers’ faces underneath. For the best productivity at work, Microsoft Outlook’s dual-pane mode for Samsung foldables enables users to read a full email while previewing others on the side, just like a desktop experience. To bring users even more choice, Samsung’s new Labs12 feature offers users the ability to optimise even more apps to the foldable screen when they need.

Furthermore, Samsung continues to rethink how app developers can create amazing user experiences from anywhere. To provide them with more options while ensuring high-quality optimisation, Samsung supports Remote Test Lab (RTL)12, giving app developers the ability to directly install and test their applications in real-time, from wherever they are.

Samsung Galaxy Buds2: Buds for everyone with premium sound and comfortable fit

Joining the Samsung Galaxy Z Series is Galaxy Buds2 – designed for a comfortable fit made to be worn all day, providing premium sound quality so you can immerse yourself in the moment, wherever you are. As one of the latest additions to the Samsung Galaxy Buds line-up, Galaxy Buds2 join the Samsung Galaxy Buds Live and Samsung Galaxy Buds Pro, providing more choices to consumers to fit their needs. As a part of the Samsung Galaxy ecosystem, Buds2 make the perfect companion to your Samsung Galaxy smartphone, tablet, or smartwatch.

The dynamic two-way speakers deliver crisp, clear high notes and a deep bass, while the Active Noise Cancellation helps block out unwanted noise. If you need to hear your surroundings, tune back in with three adjustable ambient sound levels[14]. Your voice will be even clearer on calls, thanks to a new, machine learning-based solution that filters out a variety of distracting background noises.

Samsung Galaxy Buds2 are Samsung’s smallest and lightest wireless earbuds yet boasting an iconic curved shape. For a more perfect fit, we’ve developed the ‘Earbud fit test’ in Samsung Galaxy Wearable App. Choose from four contemporary colours — Graphite, White, Olive and Lavender —to show off your personal style.

SmartThings Find Members

Plus, SmartThings Find which is available on the new Samsung Galaxy Z Fold3 and Galaxy Flip3 lets you locate and track your Galaxy devices quickly in our easy-to-use app, giving you extra peace of mind. This free service is now getting even better with the ability to add Members of your family or friends to the platform. They can help you track a lost device, and you can also share each device location with them so you can always know where your most valuable things are.

Availability & Pre-Order

The Samsung Galaxy Z Fold3, Z Flip3 and Buds2 will be available for pre-order beginning 11^th August 2021. Devices will go on-sale 27^th August 2021 in a range of stunning colours via Samsung.com/uk and select partners.

If users pre-order Samsung Galaxy Z Fold3 or Galaxy Z Flip3, they will get a year of protection from Samsung Care+[15], Samsung’s premium support service, which means the device will be covered from accidental damage, including screen replacement, water damage and back cover replacement.

Pricing

Samsung is committed to giving more consumers access to the unique foldable experience. That’s why we’re offering both Samsung Galaxy Z devices at the best value yet. We’re offering Samsung Galaxy Z Fold3 at the lower price of £1,599 RRP, and Samsung Galaxy Z Flip3 for £949 RRP. At £139 RRP, the Samsung Galaxy Buds2 are our most accessible priced audio product in our Buds line-up for seamless connectivity, high-quality audio, and the essential features our customers rely on.

Samsung Galaxy Z Fold3 RRP:

• 256GB, £1,599
• 512GB, £1,699

Samsung Galaxy Z Flip3 RRP:

• 128GB, £949
• 256GB, £999

Samsung Galaxy Buds2 RRP:

• £139

Promotional Deals

Enhanced trade-in is being offered through Samsung channels and all major UK retail and operators[16]. Users can claim an additional £250 when purchasing the Samsung Galaxy Z Fold3 or Samsung Galaxy Z Flip3 and trading in an eligible smartphone.

What’s more, Samsung Boost offers are available to all customers who purchase a Samsung Galaxy Z Fold3 and Z Flip3 device in the UK. With Boost, Samsung has brought together a selection of premium partner experiences worth over £250, enabling users to try out a range of epic apps and services that can supercharge their Samsung experience, at no extra cost to them[17].

And to take productivity to new heights and get even more done, users can also claim a free Samsung Galaxy Note Pack worth £79.99 with any purchase of the Samsung Galaxy Z Fold3. With a Flip Case, S Pen and 25W Super-Fast Charger in the bag, users will be ready for anything[18]

For more information about Samsung Galaxy Z Fold3, Z Flip3, and Galaxy Bud2, visit news.samsung.com/uk/galaxy or https://www.samsung.com/uk/unpacked/. To access media assets and in-depth stories, please visit our virtual press room at www.samsungmobilepress.com/galaxyunpacked.

[1] Measured diagonally, Z Fold3’s Main Screen size is 7.6” in the full rectangle and 7.4” when accounting for the rounded corners; actual viewable area is less due to the rounded corners.

[2] S Pen Fold Edition sold separately and is only compatible with Z Fold3 5G.

[3] Compared to Galaxy Z Flip.

[4] IPX8 is based on test conditions for submersion in up to 1.5 metres of freshwater for up to 30 minutes. Not dust resistant.

[5] Polyethylene terephthalate

[6] These results were backed by Bureau Veritas, the world leader in testing, inspection and certification services.

[7] 5G network connection required.

[8] Compared to Samsung Galaxy Z Fold2.

[9] S Pen Pro is compatible with S Pen supporting device (Z Fold3, S21 Ultra, Galaxy Note series, Tab S7 FE, Tab S7/7, Tab S6 Lite, Tab S6, Tab S4, Tab S3, Tab Active Pro, Tab Active3, Tab Active2, Tab Active, Tab A 8.0 2019 with S Pen, Tab A 10.1 2016 with S Pen, Tab A 9.7 with S Pen, Tab A 8.0 2015 with S Pen, Note Pro – 12.2, Note 8.0, Note 10.1 2012/2014, Galaxy Book Pro 360, Galaxy Book Flex2, Galaxy Book Flex S Pen, Galaxy Book Flex 5G, Galaxy Book Flex α S Pen, Galaxy Book 10.6, Galaxy Book 12.0, Chromebook Plus V2, Chromebook Pro, Notebook 7 spin, Notebook S51 Pen, Notebook 9 Pen, Notebook 9 Pro).

[10] Multi Active Window works with select applications.

[11] Requires set up of Labs on your Samsung Galaxy device. Visit www.developer.samsung.com/remote-test-lab for more information

[12] Accessories sold separately.

[13] Available only on Main Screen.

[14]Features including Active Noise Cancellation and Ambient sound require a Bluetooth® connection. Advanced settings and features including Ambient sound volume are enabled through the Galaxy Wearable app on Android and Galaxy Buds PC app on Window. Galaxy Wearable app on Android requires Android 7.0 or above and 1.5GB RAM or above, available through the Galaxy Store or Google Play Store. Galaxy Buds PC app requires Window 10 or above, available through Microsoft App Store.

[15] From 11th August to 26th August 2021. Samsung Care+ for Z Fold3 and Z Flip3 requires a free registration within 30days from the phone’s purchase date at Samsung Members or free.samsungcareplus.com. Fees apply in case of a repair incident to claim for the Samsung Care+ protection for Z Fold3/Z Flip3. Full information on Samsung Care+ is available at www.samsung.com/samsung-care-plus/

[16] From 11th August to 30th September 2021

[17] Full terms and conditions and more information on Samsung Boost can be viewed here: samsung.com/uk/boost.

[18] Purchase between 11.08.21 – 31.12.21. from a participating retailer. Claim online at https:// samsungpromotions.claims/starterkit by 30.01.22. UK/ROI. 18+ only. Rewards can be claimed at the same time as purchase from the Samsung Online Shop. For full T&C’s, see https:// samsungpromotions.claims/starterkit

“The last year has seen a significant rise in the number of consumers using wearables to track their health and fitness,” said Teg Dosanjh, Director of Connected Services and Technology, Samsung Electronics UK & Ireland. “As we gradually return to a more normal way of life, we understand our customers want more from their smartwatches, inspiring the upgrades we have made with the Galaxy Watch4 and Galaxy Watch4 Classic. From our innovative BioActive Sensor to our brand-new Wear OS – developed in partnership with Google – the Galaxy Watch4 series is built to give our customers a deeper, more helpful understanding of their overall wellbeing.”

Samsung’s Most Advanced Suite of Health and Wellness Features

 Galaxy Watch4 is equipped with Samsung’s ground-breaking BioActive Sensor, which boasts a smaller and more compact design that doesn’t detract from measurement accuracy. This new 3-in-1 sensor uses a single chip to precisely run three powerful health sensors — Optical Heart Rate, Electrical Heart and Bioelectrical Impedance Analysis — so users can monitor their blood pressure[1], detect an AFib irregular heartbeat¹, measure their blood oxygen level[2], and, for the first time, calculate their body composition[3]. Our all-new Body Composition measurement tool gives users a deeper understanding of their general health and fitness, with key measurements like skeletal muscle, basal metabolic rate, body water and body fat percentage. Now, you can easily check your body composition from your wrist with just two fingers. In about 15 seconds, your watch’s sensor will capture 2,400 data points.

These smartwatches come packed with an array of wellness features to track your daily activities and stay motivated to be your best. Choose from a wide range of guided workouts, enjoy Group Challenges with your friends and family, or set up a home gym by connecting your Galaxy Watch4 to your compatible Samsung Smart TV[4], where calorie counts and heartrate metrics appear on screen for easier tracking. And when you’re ready to rest, the Galaxy Watch4 series offers our most complete picture of your sleep patterns yet[5]with greater detail than before. Your compatible smartphone  detects the sounds of your snores[6],  while your smartwatch measures your blood oxygen level when you sleep3 Together with advanced Sleep Scores, you can learn more about your sleep patterns to get better rest.

The Ultimate Mobile Experience, with One UI Watch and Wear OS Powered by Samsung

 Simplicity, ease, and efficiency are hallmarks of the Galaxy smartwatch platform—and with Samsung’s brand-new One UI Watch, and Wear OS Powered by Samsung, we’ve made the smartwatch and Galaxy experience even more seamless. With One UI Watch, compatible apps are automatically installed on your watch when downloaded on your phone[7], and your important settings – like do not disturb hours and blocked callers – are synced instantly. Auto Switch[8] ensures  your earbuds can toggle audio between your phone and watch, depending on usage. You can also effortlessly control your mobile experience with Bixby voice, bezel and Gesture Controls. Move your forearm up and down twice to receive calls and rotate your wrist twice to reject them — or to dismiss notifications and alarms.

Galaxy Watch4 series is also the first generation of smartwatches to feature Wear OS Powered by Samsung —a new platform that elevates every aspect of the smartwatch experience. Built by Samsung and Google, this cutting-edge platform lets you tap into an expansive ecosystem right from your wrist – with popular Google apps like Google Maps, and beloved Galaxy services, like Samsung Pay, SmartThings and Bixby. The new platform also includes support for leading third-party apps, like Adidas Running, Calm, Strava, and Spotify available from Google Play. Along with our advanced hardware and even more intuitive user interface, you can enjoy smooth and convenient integrated experiences with your Galaxy Watch4. For example, our enhanced built-in compass works in tandem with Google Maps to make it easy to explore a new area.

Bringing Powerful Performance Directly to Your Wrist

This incredible experience is backed by serious hardware upgrades including the enhanced processor, richer displays, and expanded memory. Galaxy Watch4 series boasts the first 5nm processor in a Galaxy Watch – with 20% faster CPU and 50% more RAM, and a GPU 10 times faster than the previous generation. That means scrolling and multitasking on Galaxy Watch4 series is smooth and effortless. We also upped the resolution on the display, up to 450 x 450 pixels[9], so visuals are crisper and more distinctive. And with an impressive 16GB of memory, you’ll have enough storage to download and store your favourite apps, music, and photos – with the confidence they’re secure, thanks to Samsung’s Knox security platform.

Samsung’ leadership in eSIM technology enables users to enjoy the freedom of being able to leave their phone behind, knowing their smartwatch will automatically sync up and fill the gap[10]. We also know a reliable battery is essential to smartwatch. You can have up to 40 hours[11] of battery life, more than enough to keep a charge on an overnight camping trip – even as it supports the faster processor, higher resolution display, expanded memory and more sophisticated health features. And when you need more juice quickly, 30 minutes of charging provides up to 10 hours of battery.

Availability and Pre-Order

Galaxy Watch4 and Galaxy Watch4 Classic are available for pre-order from 11^th August. Both watches showcase a sleek, iconic silhouette, with thinner cases than previous generations—and a variety of straps[12] and customisable watch faces, so your watch is uniquely you.

Devices will go on-sale 27^th August 2021 in a range of stunning colours via Samsung.com/uk and select partners.

 Pricing

Galaxy Watch4 RRP

Our modern, minimalist option designed for versatile all-day use, available in Black, Silver and Pink Gold (40mm) and Black, Silver and a sophisticated Green (44mm).

• 40mm (Bluetooth): £249
• 40mm (4G): £289
• 44mm (Bluetooth): £269
• 44mm (4G): £309

Galaxy Watch4 Classic RRP

A premium, timeless smartwatch design with our fan-favourite rotating bezel, available in Black and Silver.

• 42mm (Bluetooth): £349
• 42mm (4G): £389
• 46mm (Bluetooth): £369
• 46mm (4G): £406

Promotional Deals

Enhanced trade-in is being offered through Samsung channels and all major UK retail and operators[13]. Users can claim £100 when purchasing the Galaxy Watch4 Classic and £75 when purchasing the Galaxy Watch4 and trading in an eligible device16.

For more information about Samsung Galaxy Watch4 and Watch4 Classic, visit news.samsung.com/uk/galaxy or https://www.samsung.com/uk/unpacked/. To access media assets and in-depth stories, please visit our virtual press room at www.samsungmobilepress.com/galaxyunpacked.

Galaxy Watch4 & Galaxy Watch4 Classic Product Specifications

※ All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

※ Some features may not be available on non-Samsung devices. Compatible devices may vary by market, operator or device brand.

※ Google, Google Play, Google Maps, and Wear OS are trademarks of Google LLC

[1]  ECG and BP feature only to be used by 22 years+. For accurate BP readings, monthly calibration required by GP or BP monitor & arm cuff. Requires a Galaxy smartphone running Android 7.0 or above

[2] SpO2 is defined as saturation of percutaneous oxygen. Normal levels in humans are measured at approximately 95-100%. Factors like vigorous exercise, the amount of oxygen in the air, your elevation and various health conditions can all result in lower readings. This device and related software are not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease.

[3] Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, or

treatment of any medical condition or disease. The measurements are for the user’s personal reference only.

[4] Availability may vary on previous Samsung Smart TV models, Samsung Smart TV AU7000(2021) and above.

[5] Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or disease. The measurements are for your personal reference only. Please consult a medical professional for advice. Requires Samsung Health app version 6.18 to view history

[6]  Must be paired with Android 8.0+ and in close proximity on a stable surface.

[7] Limited to watch-compatible apps downloaded via Google Play Store. Available after connecting your watch to a smartphone. Requires the latest version of Google Play Store on your connected device.

[8] This feature is available on Galaxy Buds+ and later models, paired with Galaxy smartphones and tablets with One UI 3.1.1 or above. Certain applications may not support Auto Switch. Galaxy devices must be logged in to Samsung Account to enable Auto Switch.

[9] Based on 44mm of Galaxy Watch4 and 46mm of Galaxy Watch4 Classic; will vary by model and size.

[10] LTE connectivity only available in LTE models. Standalone voice calling and standalone text messaging on LTE version requires initial pairing with an eligible Android 6.0 or later smartphone device and separate qualifying wireless plan. Your carrier may not support standalone voice calling, or support may be available only in certain areas. Please check with your carrier for more information. Standalone functionality limited if paired phone is not powered on or connected to a wireless network.

[11] Actual battery life may vary and depend on usage conditions such as function settings, playback file type, and Bluetooth signal strength.

[12] Select interchangeable watch straps sold separately.

[13] From 11th August to 2nd November 2021. Enhanced reward to be claimed in addition to residual value of traded-in device

[14] Measured without health sensors and without strap

[15] Wear OS Powered by Samsung works with phones running the latest version of Android (excluding Go edition and phones without Google Play Store). Supported features may vary between platforms and countries with compatibility subject to change.

[16] LTE connectivity only available in LTE models.

[17] Device activation is only available after connecting to a smartphone that supports Google Mobile Services.

“We believe that everyone has a role to play in providing innovative solutions that protect the planet for generations to come. Samsung understands our efforts need to match our scale, our influence and the magnitude of the entire Galaxy ecosystem around the world,” said TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “Galaxy for the Planet is an important step in our journey toward creating a more sustainable world, and we will do so with the openness, transparency and collaboration that drives everything we do.”

Delivering better environmental impact by 2025

Samsung believes the integration of sustainable practices across each stage of production is crucial to minimising environmental impact and building a better future for communities around the world and the next generation of innovators. Samsung will work to achieve its initial goals by 2025, and it will aim to evolve its commitments to address new challenges beyond 2025.  

• Incorporate recycled material in all new mobile products by 2025
• To foster a more circular economy, Samsung is investing in new and innovative eco-conscious materials for its products. With the goal of using recycled material across all new mobile products by 2025, Samsung will use various recycled materials within its products, taking their strength, aesthetics and durability into consideration.

• Eliminate all plastics in mobile packaging by 2025
• Samsung is working towards the full elimination of single use plastics from product packaging by 2025 – reducing, removing and replacing unnecessary resources and materials traditionally used in device packaging and incorporating eco-conscious solutions.

• Reduce standby power consumption[1] of all smartphone chargers[2] to below 0.005W by 2025
• Samsung is prioritising energy-saving technology that increases energy efficiency and reduces power consumption. Samsung has successfully reduced the standby power consumption across all smartphone chargers2 to 0.02W, which is among the most energy efficient in the mobile industry. To build on this progress, Samsung will work to achieve zero power standby consumption of smartphone chargers, targeting reduction to below 0.005W by 2025.

• Achieve zero waste to landfill by 2025
• Samsung is minimising waste generated at its mobile worksites, with the commitment to divert all waste from landfill by 2025. Samsung will also work to reduce e-waste on a global scale by optimising the product lifecycle, improving product design processes, and through initiatives like Galaxy Upcycling, Certified Refurbished, and Trade-In programs.

Continuing Samsung’s spirit of openness

Samsung will continue to discover new ways to address the climate crisis and expand its role in accelerating progress to achieve the Sustainable Development Goals. The company is dedicated to reporting progress transparently and working with industry peers and partners throughout its sustainability journey.

“Samsung is committed to creating solutions that enable a better future for our people and our planet. However, we know we cannot do this alone, and the collective fight for the planet is not a competition,” said Stephanie Choi, SVP & Head of Marketing of the Mobile Communications Business at Samsung Electronics. “We strive for collaboration in everything we do, and our strategic partnerships across sectors, industries and markets enable us to scale positive impact around the world – helping us achieve a more sustainable future.”

Samsung’s products are thoughtfully designed to minimise the impact on the environment during their entire lifecycle – including power-efficient semiconductor chips, sustainable packaging, energy-saving technology and the ability to upcycle old devices. To view Samsung’s sustainability progress, check out the 2021 Sustainability Report.

[1] Standby power consumption is the power used after a smartphone is fully charged or disconnected, but the charger remains plugged-in.

[2] Based on 15W, 25W and 45W Galaxy smartphone chargers

Join Samsung this August 11 for a Galaxy Unpacked event to unfold the next chapter in mobile innovations designed to help you make the most of every moment, no matter where you are. The event will stream live at www.youtube.com/samsung, and Samsung UK Newsroom at 3 PM BST, so make sure to tune in for a close-up look at the latest Galaxy devices.

Join Samsung Galaxy Unpacked 2021 on 28th April and discover the most powerful Galaxy yet. The event will be available at Samsung Newsroom UK and Samsung YouTube at 15:00 BST.

Stay tuned to Samsung Newsroom UK to get regular updates ahead of the event as well as the latest device information and multimedia resources.

“The Galaxy S21 Ultra 5G raises the bar of what a smartphone can do, and with the new year we are bringing new innovation for Galaxy fans who want to stay one step ahead,” said Conor Pierce, Corporate Vice President for Samsung Electronics UK and Ireland.

“As we navigate through these challenging times, we know that connection is so important which is why we are delivering best-in-class features to our customers, including the largest screen in our S21 Series and the most powerful camera, packaged in a new premium design and powered by 5G.  What’s more, for the first time we are bringing our much-loved S Pen to the Galaxy S21 Ultra for users who want to take their productivity and creativity to a new level. For those who need the very best technology for streaming, gaming and capturing content, the Galaxy S21 Ultra 5G is the ultimate device”.

The Galaxy S21 Ultra 5G is the newest chapter in the Galaxy S Series’ decade-long legacy of delivering cutting-edge mobile experiences. It’s built for users who demand top-of-the-line technology to stay connected with the people and things that matter most. Galaxy S21 Ultra 5G joins the new Galaxy S Series of devices and takes every part of that S21 experience to the next level.

Incredible Innovation Housed in Unexpected Design

Galaxy S21 Series unveils a bold new style that sets it apart from other smartphones. It introduces an all-new, iconic Contour Cut Camera housing that seamlessly blends into the device’s metal frame for a sleek, yet striking, aesthetic. Galaxy S21 Ultra 5G available in Phantom Black and Phantom Silver and it is coated in a luxurious Deluxe Frosted Haze matte finish for an all-around sophisticated and timeless look. Galaxy S21 Ultra 5G also has three exclusive Samsung.com colourways – Phantom Titanium, Phantom Navy, and Phantom Brown and offers improved durability with Corning® Gorilla® Glass Victus, the toughest Gorilla Glass yet.

Galaxy S21 Ultra 5G is the largest member of the Galaxy S21 Series with an epic 6.8-inch Dynamic AMOLED 2X display^[2].  It is our most intelligent screen yet. For the first time, users no longer have to decide between the smoothness of a 120Hz refresh rate and a Quad HD+ display — on S21 Ultra 5G, you can choose both. The screen’s refresh rate adjusts to the content you’re viewing from 10Hz to 120Hz to ensure you enjoy the best image, whilst stretching your battery life even further. Compared with the Galaxy S20, S21 Ultra 5G offers a 25% brighter picture^[3] at a 1,500nits of peak brightness, the brightest on a Galaxy smartphone. With a 50% improved contrast ratio^[4], it delivers crystal-clear, immersive images, even when outside. And like the Galaxy S21 5G and S21+ 5G, Galaxy S21 Ultra 5G has Eye Comfort Shield^[5] to help reduce eye fatigue.

Empowering, Best-in-Class Epic Camera Experience

Galaxy S21 Ultra 5G delivers with our most advanced pro-grade camera system, so that you can capture stunning, studio-quality photos in various lightings and settings, or shoot and edit videos with a toolbox of new AI-powered features that elevate every shot.

It has a quad rear camera (ultra-wide, wide and dual tele-lenses) that features a new 108MP pro sensor, from which you can capture 12 bit HDR photos with 64 times richer colour and more than three times wider dynamic range^[6], allowing you to capture pro-grade content. For the first time on a Galaxy smartphone, you can shoot in 4K at 60fps across all lenses including front and rear four lenses, so you can shift to a different perspective with the same quality. Plus, with a 12-bit RAW file option, you won’t miss a single detail when editing photos.

When zooming in on S21 Ultra 5G, you don’t have to worry about sacrificing clarity. The Galaxy S21 Ultra 5G features 100x Space Zoom which is powered by Samsung’s first-ever Dual-tele lens system – one optical 3x and one optical 10x both equipped Dual Photodiode(2PD)– so you can capture crystal-clear shots no matter how far you are from the action.

Galaxy S21 Ultra 5G’s improved Bright Night sensor is Samsung’s biggest leap yet in low-light photography. With improved Night Mode, noise reduction and 12MP Nona-binning technology, you can capture challenging shots – like a dimly-lit room, or a landscape at night – quickly and with excellent quality.

Smart, Hyper-Fast Connections Across Devices

Galaxy S21 Ultra 5G continues Samsung’s legacy of delivering trailblazing technology like Ultra-wideband (UWB) and introduces new connectivity capabilities that will transform the way you interact with your devices.

Galaxy S21 Ultra 5G users expect the flagship smartphone experience to take creative expression and productivity to the next level. That’s why, for the first time on any S Series device, Samsung is bringing the fan favorite S Pen experience to the Galaxy S21 Ultra 5G with Wacom’s technology^[7]. From drawing to note-taking to editing photos and signing documents, now you can unlock the power of the S Pen on the Galaxy S21 Ultra 5G. Use an existing S Pen from a Galaxy Note or Galaxy Tab or purchase an S Pen separately on its own or with a compatible case.

For better and faster connectivity, Galaxy S21 Ultra 5G is one of the first smartphones to support Wi-Fi 6E^[8]. You will be able to enjoy more bandwidth and a faster internet connection^[9], so you can stream and share content in the blink of an eye. With hyper-fast, ultra-low latency 5G^[10], S21 Ultra 5G is built to provide fast video downloading, smooth video conferencing and streaming.

Thanks to the Ultra-wideband capabilities (UWB) embedded in Galaxy S21 Ultra 5G and S21+ 5G, you will be soon able to use your Galaxy S21 device to automatically unlock compatible car doors without pulling out your keys^[11]. With the UWB-enabled Galaxy S21 Ultra 5G and Galaxy S21+ 5G, you can also use AR finder to visually guide you to lost items with SmartThings Find and drop virtual messages that let other Galaxy smartphone users know you need help searching for a lost item^[12].

And with SmartThings on Android Auto^[13], you can also use your Galaxy S21 Series to control smart devices in your home, from your car. By connecting your Galaxy S21 Ultra 5G to your Android Auto compatible car, you can turn on your lights or even raise the temperature of your thermostat before you return home, all from your car. It offers faster speed^[14], advanced computing and greater energy efficiency. And when the battery gets low, Galaxy S21 Ultra 5G can reach a 50% charge^[15] in just 30 minutes^[16].

We rely on our smartphones more than ever, which is why protecting sensitive information is more important than ever. Galaxy S21 5G is secured by Samsung Knox Vault, Samsung’s own proprietary chipset level (SoC) security platform. By adding tamper-resistant secure memory to our secure processor, Samsung Knox Vault enables S21 5G to add a new layer of protection.

Galaxy S21 5G also introduces a new tool to protect and monitor your privacy. You can safely remove location metadata from photos and videos before sharing. With Galaxy S21 5G’s all-new Private Share function, you can also control who gets access to the content you send, and how long it’s available^[17].

Samsung Care+

Experience total peace of mind for your new Galaxy S21 5G with Samsung Care. Enjoy accidental damage coverage with up to four claims over two years^[18], an extended warranty^[19]  and 24/7 dedicated support via phone or chat. Just add Samsung Care+ at check out when purchasing your device.

UK Availability

Starting on 29^th January 2021, Galaxy S21 Ultra 5G will be widely available in Samsung channels and major UK retailers. Galaxy S21 Ultra 5G will be launched in two bold colours featuring a Deluxe Frosted Haze finish:

• Phantom Silver: 128GB model with 12GB RAM, 256GB model with 16GB RAM, 512GB model with 16GB RAM
• Phantom Black: 128GB model with 12GB RAM, 256GB model with 16GB RAM, 512GB model with 16GB RAM

Pre-orders for the Galaxy S21 Ultra 5G begin on 14^th January.

Between 14^th January and 28^th January 2021, customers who pre-order can claim a free pair of Galaxy Buds Pro with the Galaxy S21 Ultra 5G. All pre-orders will also include a free Galaxy SmartTag. Attach a SmartTag to your keys, a bag or even your child’s favourite toy and you use SmartThings Find to quickly pinpoint the items that matter to you.

Pricing

Galaxy S21 Ultra 5G RRP:

• 128GB, £1149
• 256GB, £1199
• 512GB, £1329

Specifications

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

For more information about Galaxy S21 Ultra 5G, please visit https://news.samsung.com/uk/,  https://www.samsung.com/uk/smartphones/galaxy-s21-ultra-5g/ or https://www.samsung.com/uk/smartphones/galaxy-s21-ultra-5g/accessories/

[1] S Pen sold separately.

[2] Display measurements are diagonal, and actual viewable area is less due to rounded corners and camera hole punch.

[3] Versus S20 Ultra

[4] Versus S20 Ultra

[5] Eye Comfort Shield is ‘off’ by default, and must be turned on in Settings.  SGS, the world’s leading certification company, awarded Galaxy S21 series’ display the Eye Care Certification based on its ability to drastically reduce the harmful effects of blue light. This certification can be found on www.sgs.com.

[6] Compared to Galaxy S20 Ultra 5G

[7] S Pen sold separately.

[8] Will require a Wi-Fi 6E router

[9] Versus Wi-Fi 6.

[10] 5G speeds vary and require optimal network and connection (factors include frequency, bandwidth, congestion); see carrier for availability.

[11] Compatible with select future 2022 car models.

[12]AR finder works between devices that support ultra-wideband (UWB) technology. UWB is supported in Galaxy S21 Ultra, Galaxy S21+, Galaxy Note20 Ultra and Galaxy Z Fold2

[13] Android Auto is a trademark of Google LLC.

[14] Compared to Galaxy S20

[15] Charger not included; use only Samsung-approved chargers and cables; do not use any worn or damaged chargers or cables; incompatible charger or cable can cause serious injuries or damage to your device.

[16] Based on average battery life under typical usage conditions. Average expected performance based on typical use. Actual battery life depends on factors such as network, features selected, frequency of calls, and voice, data, and other application usage patterns. Results may vary.

[17] Available on Galaxy smartphones with Android P or above. App download required to send/receive Private Share link.

[18] Maximum of 3 accidental damage from handling claims per 12-24-month period. Additional restrictions apply. Please see terms and conditions for full coverage details.

[19] An extended warranty is a service contract that covers repair beyond basic warranty. Limitations and exclusions apply. Please see terms and conditions for full coverage details.

[20] Audio and video specification has been revised on Feb 2, 2021 to provide more accurate information.
 

For over a decade, the Galaxy S Series has delivered groundbreaking, flagship mobile experiences for people who rely on their smartphone for expression, connection and entertainment. The new Galaxy S21 Series builds on this legacy to offer the premium flagship experience and make every day epic. Galaxy S21 5G will be available in a variety of models, so you can find the perfect complement for your personal style and needs. For users who demand a flagship mobile experience, with pro-grade camera innovations and top-of-the-line performance, at a various price point, Galaxy S21 5G and Galaxy S21+ 5G deliver in every category — and then some.

“This year, we’re using technology to stay connected more than ever before. With many of us working remotely and spending more time at home, we wanted to deliver a seamless smartphone experience that empowers you to share your world and connect with the people that matter the most,” said Conor Pierce, Corporate Vice President for Samsung Electronics UK and Ireland.

“2021 marks a new era for the Galaxy range. We believe this year will be the real test of the power of 5G and we are committed to getting it in the hands of the next generation of innovators. With 5G enabled across the entire S21 Series, Galaxy S21 5G and Galaxy S21+ 5G offer the latest flagship experience to help you get the most out of every moment.”

Designed for the Bold

With a bold new style, Galaxy S21 5G is built for expression. Galaxy S21 5G was designed for those who want a light design and compact 6.2-inch display. Galaxy S21+ 5G sports an expanded 6.7-inch display and a larger battery, perfect for marathon gamers and streaming content^[1].

The Galaxy S21 Series introduces an all-new, iconic Contour Cut Camera housing that seamlessly blends into the device’s metal frame for a sleek, yet striking, aesthetic. S21 5G and S21+ 5G will be available in a range of eye-catching colours, including a new signature colour: Phantom Violet. And each device is coated with a luxurious Deluxe Frosted Haze matte finish on the back for a sophisticated look and feel.

Galaxy S21 5G touts an intelligent, edge-to-edge Dynamic AMOLED 2X Infinity-O display with adaptive 120Hz refresh rate for smoother scrolling and viewing^[2]. It automatically adjusts the frame rate based on the content whether you’re swiping through your social feeds or watching shows. The display is also easy on the eyes. To help reduce eye fatigue, the new Eye Comfort Shield^[3] automatically adjusts the blue light based on the time of day, content you’re viewing, and your bedtime.

Perfect Capture

Galaxy S21 5G continues Samsung’s legendary camera heritage with pro-grade enhancements and video innovations that enable users of every skill level to get the best shot. Whether you’re recording your puppy’s first encounter with a mirror, chronicling game night antics or documenting spectacular views on a week-long road trip, Galaxy S21 5G and Galaxy S21+ 5G have you covered. Just point, shoot and let Galaxy S21 5G do the heavy lifting — so you can capture the moment before it’s gone.

Improved 8K Video Snap lets you grab crystal clear images from your 8K video footage, so you can capture all the live action and get standout still shots every time you hit record. Even in fast-moving or bumpy conditions, your footage will be buttery-smooth with Super Steady video, at an improved 60fps^[4]. New Director’s View lets you see, switch, and select the best shot to tell your best story. Capture video with the front and rear cameras at once for real-time reactions with Vlogger View, and preview or change the angle, zoom or go wide without losing any action with Live Thumbnails.

Paired with Samsung’s new Galaxy Buds Pro^[5], you can capture both ambient sounds and your voice at the same time using multiple mic recording^[6]. That means you can set up Galaxy S21 5G in Pro Video Mode on a tripod and use Buds Pro as your voice mic, so you can step away and record speech, movement and background sound in crisp quality. With the power of AI, the popular Single Take^[7] feature allows you to capture a variety of still and video formats with one tap. It has been enhanced with new pro-style video settings like Highlight Video and Dynamic Slow-Mo, which lets you focus on the most compelling action in stunning stills and highlight reels.

Galaxy S21 5G and Galaxy S21+ 5G’s AI-powered triple-lens pro-grade camera is designed for those times when you want to be more intentional and have more creative control. The camera system intuitively assesses and adjusts to your scene to ensure you can perfectly capture any environment.  In Portrait Mode, the AI-powered camera leverages an improved 3D analysis that more accurately separates the subject from the background. It also brings in options for virtual studio lighting and AI background effects to make sure the subject pops from the frame. It also works for selfies too. For elusive faraway shots, improved Space Zoom helps you get clear and steady shots. The new Zoom Lock minimises shaky hands and captures clearer images at 30x zoom on Galaxy S21 5G and Galaxy S21+ 5G, by leveraging AI to keep your focal point in the centre of the frame. Plus, enhanced processing power means bright pictures, even in the dark, so you can do proper justice to gorgeous sunsets and skylines.

Limitless Connectivity

Samsung is committed to helping you stay connected, and keeping your data secure, in more convenient and personalised ways. Galaxy S21 5G and S21+ 5G delivers next-generation performance and seamlessly connects you to the Galaxy Ecosystem to give you more flexibility, no matter your routine, so you can do more with confidence.

Galaxy users love and expect powerful experience. The Galaxy S21 5G features the latest and most advanced smartphone chipset yet in a Galaxy device for greater speed, energy efficiency, and advanced computing capabilities to support 5G connectivity^[8] and on-device AI^[9]. Galaxy S21 5G packs all the power you need to process photos, record 8K videos, enjoy a cloud gaming marathon and make the perfect video clips.

We rely on our smartphones more than ever, which is why protecting sensitive information is more important than ever. Galaxy S21 5G is secured by Samsung Knox Vault, Samsung’s own proprietary chipset level (SoC) security platform. By adding tamper-resistant secure memory to our secure processor, Samsung Knox Vault enables S21 5G to add a new layer of protection.

Galaxy S21 5G also introduces a new tool to protect and monitor your privacy. You can safely remove location metadata from photos before sharing. With Galaxy S21 5G’s all-new Private Share function^[10], you can also control who gets access to the content you send, and how long it’s available – so you can share content worry-free.

Galaxy S21 5G is designed to be used with other Galaxy devices and with SmartThings Find, it can help you quickly and easily locate your compatible Galaxy devices even when they’re out of range. Whether you left your device in another room or even under the seat of your car. SmartThings Find will send you in the right direction. You can now locate non-connected devices, with Samsung’s new Galaxy SmartTag^[11]. Simply attach a SmartTag to your keys, a bag or even your child’s favourite toy and use SmartThings Find to quickly pinpoint the items that matter to you.

Samsung Care+

Experience total peace of mind for your new Galaxy S21 5G with Samsung Care+. Enjoy accidental damage coverage with up to four claims over two years^[12], an extended warranty^[13]  and 24/7 dedicated support via phone or chat.  Add Samsung Care+ at check out when purchasing your device.

UK Availability

Starting on 29^th January 2021, Galaxy S21 5G and Galaxy S21+ 5G will be widely available in Samsung channels and major UK retailers. Both devices will be available in the following colours featuring a Deluxe Frosted Haze finish:

• Galaxy S21 5G: Phantom Violet, Phantom Grey, Phantom Pink and Phantom White available in 128GB and 256GB models with 8GB RAM
• Galaxy S21+ 5G: Phantom Violet, Phantom Silver and Phantom Black in 128GB and 256GB models with 8GB RAM

Pre-orders for the Galaxy S21 5G and Galaxy S21+ 5G begin on 14^th January.

Between 14^th January and 28^th January 2021, customers who pre-order can claim a free pair of Galaxy Buds Live with the Galaxy S21 5G and S21+ 5G. All pre-orders will also include a free Galaxy SmartTag.

Pricing

Galaxy S21 5G RRP:

• 128GB, £769
• 256GB, £819

Galaxy S21+ 5G RRP:

• 128GB, £949
• 256GB, £999

Specifications

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

For more information about Galaxy S21 5G /Galaxy S21+ 5G, please visit https://news.samsung.com/uk/, https://www.samsung.com/uk/smartphones/galaxy-s21-5g/  or https://www.samsung.com/uk/smartphones/galaxy-s21-5g/accessories/

[1] Display measurements are diagonal, and actual viewable area is less due to rounded corners and camera hole punch.

[2] Compared to 60Hz screens

[3] Eye Comfort Shield is ‘off’ by default, and must be turned on in Settings.  SGS, the world’s leading certification company, awarded Galaxy S21 series’ display the Eye Care Certification based on its ability to drastically reduce the harmful effects of blue light. This certification can be found on www.sgs.com.

[4] Super Steady video is limited to 1080p resolution

[5] Sold separately

[7] Single Take captures images and video up to 15 seconds.

[8] 5G speeds vary and require optimal network and connection (factors include frequency, bandwidth, congestion); see carrier for availability.

[9] Requires optimal 5G network connection. Check with your carrier for availability and details. Download and streaming speeds may vary based on content provider, server connection and other factors.

[10] Available on Galaxy smartphones with Android P or later.

[11] Sold separately

[12] Maximum of 3 accidental damage from handling claims per 12-24-month period. Additional restrictions apply. Please see terms and conditions for full coverage details.

[13] An extended warranty is a service contract that covers repair beyond basic warranty. Limitations and exclusions apply. Please see terms and conditions for full coverage details.

[14] Audio and video specification has been revised on Feb 2, 2021 to provide more accurate information.

“We know that people are looking for technology to help them adapt to new routines and lifestyles, especially as we continue to work, learn and play from home. The true wireless earbuds market is one of the fastest growing categories, and consumer expectations have risen,” said Conor Pierce, Corporate Vice President for Samsung Electronics UK and Ireland. “Our newest earbuds will take your everyday to new levels. With Galaxy Buds Pro, we’ve carefully engineered the entire experience to maximise audio quality, convenience, and seamless use – all packed into a sleek and stylish design. These are undoubtedly our most premium earbud offering to date”.

Next-Level Sound & Call Quality

A premium earbuds experience always starts with sound. Whether you use your earbuds to play music on a run or listen to your favourite podcasts to unwind, audio quality is what matters most. Galaxy Buds Pro offer a whole new level of immersive comprehensive sound, sporting an 11-millimeter woofer for deeper bass and a 6.5-millimeter tweeter for a crisp treble with minimum distortion. This delivers Samsung’s best audio experience yet – a dynamic, balanced sound. So, whether it’s a rhythmic hip hop groove or intricate classical melody, you can enjoy your music just as the artist intended, anytime and anywhere.

But earbuds aren’t just for entertainment anymore – they’ve become crucial for work communication, and call quality is more important than ever. Galaxy Buds Pro separate your voice from unwanted sounds with three microphones and a Voice Pickup Unit (VPU), ensuring you are heard as clearly as possible. One of the outer microphones also has a high signal-to-noise ratio(SNR), further eliminating background noises. In addition, Samsung has integrated its new Wind Shield technology into Galaxy Buds Pro. While a less protrusive shape minimises the wind contact area, a specially designed chamber and mesh filters out wind interference. Your phone calls have never been clearer, even if you’re stuck in windy weather.

Intelligent Active Noise Control^[1] on True Wireless Earbuds

The Galaxy Buds Pro experience is about hearing more of what you love, and less of what you don’t. Intelligent Active Noise Control^[1] lets you seamlessly switch between noise cancelling and fully adjustable Ambient Mode. So you can let the outside in – or keep it out. When you need to focus on work – or tune out from the world around to relax – you can reduce the background noise by up to 99 percent using Active Noise Cancelling technology. And with Ambient Mode, you can choose to amplify nearby sounds by more than 20 decibels, meaning you can adjust and personalise according to your needs^[2]. This feature is ideal for busy multitaskers – those working from home, while looking after a child or those who want to take a run through the city while staying alert for oncoming traffic.

What’s more, ANC and Ambient Mode automatically work together, adapting to your surroundings, to optimise your audio experience^[2]. Galaxy Buds Pro recognise when you’re speaking, and they can automatically switch between cancelling nearby sounds and amplifying them. They will also lower the volume of your music when you want to talk with their Voice Detect feature^[1] that automatically detects speech, turns down what your listening to and switches from ANC to Ambient Mode. This technology allows you to hear and communicate more effectively and makes Galaxy Buds Pro the perfect tool for daily use, so you never have to take them out of your ears.

An Even More Seamless Galaxy Experience

Galaxy Buds Pro are an integral extension of the Galaxy ecosystem – our most seamless earbuds yet. Now, you can automatically toggle your earbuds connection between your Galaxy smartphones and tablets based on your usage – no manual adjustments required. For example, if you’re watching a video on your Galaxy Tab S7 and then receive a call on your Galaxy S21, the all-new Auto Switch feature will pause the video and let you answer the phone using Galaxy Buds Pro^[3]. Once the call is over, your earbuds instantly switch back to your tablet; the video plays again, and you can hear the audio through your earbuds again.

Galaxy Buds Pro also expand your audio experience by connecting with other Galaxy devices – especially Galaxy S21. You can enjoy realistic and immersive sound on your Galaxy Buds Pro, wherever you go with the 360 Audio featuring Dolby Head Tracking^TM technology, which enables you to stay at the centre of the scene. For vloggers, you can clearly capture your voice and surrounding sound by synchronising the mics on your Galaxy Buds Pro and Galaxy S21. Galaxy Buds Pro also boast Game Mode, so when reduced audio latency is paired with Galaxy S21’s powerful performance and immersive display, you can take your gaming experience to the next level.

No matter how you use your Galaxy Buds Pro, you can do so without worrying about battery life. Enjoy up to 5 hours of playback with 13 hours of reserve power available in the wireless charging case. And, if you end up running out of juice, Galaxy Buds Pro’s Qi compatible wireless charging feature means five minutes of charge will give you an hour of extra play time, so you can get back to listening to your favourite tracks faster^[4].

New Stylish & Purposeful Design

Galaxy Buds Pro aren’t just great to use; they also look great. Taking inspiration from Galaxy Buds Live’s innovative and iconic shape, Galaxy Buds Pro feature an updated, more ergonomic form factor. The shape of the canal-type earbuds improves sound quality, plus it looks less protrusive and more natural when in your ears. This new design also reduces the contact area between your ear and the bud, improving comfort and minimising a clogged-up feeling.

In addition, Galaxy Buds Pro are designed to give you added peace of mind. They are protected with an IPX7 water resistance rating^[5] , the highest standard of water resistance in the Galaxy Buds line. And now, worrying about losing an earbud is a thing of the past. Tracking down your Galaxy Buds Pro is simple. When open, you can use the SmartThings app^[6] and your buds will emit a beep to help with your search, or use Bluetooth® to find their exact location.

It works with Maps to give you directions when you’re looking for them, and with Offline finding, you can find the last location they were used, even if they’re no longer connected to your phone.

Galaxy Buds Pro were also built to help cut down on waste – using 20 percent environmentally conscious Post-Consumer Materials (PCM).

Availability

Starting on 29^th January 2021, Galaxy Buds Pro will be widely available in Samsung channels and major UK retailers. Galaxy Buds Pro come in three stunning colours: timeless Phantom Black, Phantom Silver, and Phantom Violet to match with your Galaxy S21 5G Series device.

Available for pre order from 14^th January, customers can claim a free^[7], Samsung Wireless Charging Pad if ordered by participating retailers before 28^th January 2021.

In the same period, customers can claim a free pair of Galaxy Buds Pro when pre-ordering the Galaxy S21 Ultra 5G^[8], which also includes a free Galaxy SmartTag.

Pricing

Galaxy Buds Pro: RRP £219

For more information, please visit: www.samsung.com/uk/audio-sound/galaxy-buds/galaxy-buds-pro-violet-sm-r190nzvaeua/

Galaxy Buds Pro Specifications^[9]

[1] Compatible Android device and Galaxy Wearable app required – Android 7.0 or higher & RAM 1.5GB above

[2] Control of Ambient Mode only compatible with an Android device – Android 7.0 or higher & RAM 1.5GB above. Galaxy Wearable app required. 

[3] Compatible Galaxy device required – Smartphone or Tablet with Android 11 and OneUI 3.1 or above. Devices must be registered to a Samsung account.

[4] 5 hours uninterrupted play time, plus 13 hours extra when charged with the case. Battery life is based on usage of music or calls with Bluetooth and ANC turned on, and Bixby Wake-up turned off. Charging time is based on the battery of being less than 30 percent when they start to charge. Actual charging time may vary and depend on factors such as usage conditions and number of times charged.

[5] Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Charging case is not water resistant.

[6] Compatible Galaxy device required – Smartphone or Tablet with Android 8 or above. Devices must be registered to a Samsung account. Bluetooth range & performance may vary depending on the environment.

[7] Pre order between 14.01.21 – 28.01.21. from a participating retailer. Claim online at www.samsungpromotions.claims/janpreorder by 27.02.21. UK/ROI. 18+ only.  For full T&C’s, see www.samsung.com/uk/galaxy-buds-preorder/terms/

[8] Pre order between 14.01.21 – 28.01.21. from a participating retailer. Claim online at www.samsungpromotions.claims/janpreorder by 27.02.21. UK/ROI. 18+ only. Rewards can be claimed at the same time as purchase from the Samsung Online Shop. For full T&C’s, see www.samsung.com/uk/galaxy-s-preorder/terms/

[9] All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice. Availability may vary by market or operator.

[10] Based on default settings with Bixby voice wake-up and Voice Detect turned off. Actual battery life may vary and depend on usage conditions such as function settings, playback file type, and Bluetooth® signal strength.

Galaxy Book Flex2 5G meets the requirements of the Intel^® Evo platform for advanced computing and specifications to enable exceptional responsiveness, more efficient battery life and instant wake. Galaxy Book Flex2 5G is powered by the new 11th Gen Intel^® Core processor with Intel^® Iris^® X^e graphics offering intelligent performance and powerful processing for impressive productivity and stunning entertainment, along with Wi-Fi 6 and 5G connectivity for an unparalleled laptop experience.

“Our worlds have rapidly changed over the last year, and it’s vital our devices move with us,” said James Kitto, Vice-President of Sales at Samsung Electronics UK & Ireland. “We’ve had a strong response from our customers after bringing our computing category back to the UK last year, and we are delighted that our Galaxy Book range now offers the very latest in 5G innovation”.

Connectivity Capabilities for Whatever You Need
Galaxy Book Flex2 5G removes the normal constraints of working from a computer while out-and-about when travel is possible, allowing  you to easily connect through 5G when you need to. With 5G connectivity, you can livestream, download documents and share high-resolution videos on social media wherever you are^[1]. On Samsung’s first 5G-equipped laptop, these tasks take place seamlessly, meaning whatever you are doing and wherever you are doing it – they’ll be no holding you back. You can also experience Wi-Fi 6 for fast and easy connectivity^[2]. 

Industry-Leading Performance
Galaxy Book Flex2 5G is an Intel^® Evo verified laptop, bringing you exceptional performance without limiting your mobility. Powered by the latest 11th Gen Intel^® Core processor, Samsung’s newest 2-in-1 features incredible speed and intelligence for a reliable, smooth experience. Along with its stunning display and Intel^® Iris^® X^e Graphics, Galaxy Book Flex2 5G offers bright and brilliant visuals, while games up to 60FPS are more playable and freer from distracting lag.

To ensure your device can keep working at your pace, Galaxy Book Flex2 5G fuels its dynamic performance with a high capacity 69.7Wh battery, which offers reliable battery life for a worry-free laptop experience. 8GB of LPDDR4x memory means you can keep creating, notetaking and streaming all day, without slowing down.

Smartphone features you love on your laptop with 13MP World-facing Camera and S Pen
For the first time ever, Samsung introduces a 13MP World-facing camera to its Windows laptop range. Galaxy Book Flex2 5G lets you quickly and easily take snapshots of notes, recipes and whatever else you need to record. After capturing the world around you in stunning detail, you’ll be able to quickly annotate your images with the built-in S Pen, offering new ways to add depth to your notes. Together, these tools ensure that you never forget a brilliant idea. By using Voice Note with S Pen, you can record audio while you take notes, and then select a note to replay the recorded audio and hear what was being said at the moment you were writing – so you’ll always have the context you need to ensure your notes are just right.

The Galaxy Book Flex2 5G also features the Samsung Notes^[3] app you know and love, so you’ll always have access to the app to jot down ideas on your Galaxy smartphone and laptop. Samsung’s connected ecosystem also syncs your notes with your other Galaxy devices^[4], such as the Galaxy Note20 Series, Galaxy Tab S7 and S7+, so you’ve always got them to hand when you need them.

With its World-facing camera, the Galaxy Book Flex2 5G can be used to capture stunning panoramas and record videos on the go. The device also features an impressive 720p front-facing camera, so that you show up bright and clear on video calls with friends and family and Microsoft Teams meetings with co-workers.

Pricing and Availability

Galaxy Book Flex2 5G, Royal Silver, i5, RRP £1649

• Pre-order 14/01/2021 – 28/01/2021
• On sale from 12/02/2021 from Samsung channels and major UK retailers

Galaxy Book Flex2 5G, Royal Silver, i7, RRP £1849

• Pre-order 14/01/2021 – 28/01/2021
• On sale from 12/02/2021 from Samsung channels and major UK retailers

Customers who pre-order a Galaxy Book Flex2 5G will also benefit from an additional 12 months extended warranty^[5].

For more information about Galaxy Book Flex2 5G can be found here.

Galaxy Book Flex2 5G Product Specifications

Dimension*	304.9 x 202.3 x 13.9~14.9 mm * Accuracy of numbers may vary depending on measurements used. * Weight and Height vary depending on manufacturing process
Weight	1.26kg * Weight and Height vary depending on manufacturing process
OS	Windows 10 Home
Display	13.3-inch FHD (1920×1080) with QLED Touch Screen Panel
CPU	11th Gen Intel® Core i5, i7
Graphic	Intel® Iris® Xe graphics
Colour	Royal Silver
Memory	8GB (LPDDR4x)
Storage	Up to 512GB SSD (NVMe) *MicroSD card sold separately.* User memory is less than the total memory due to storage of the operating system and software used to operate the device features. Actual user memory will vary depending on the operator and may change after software upgrades are performed.
Camera	13MP (world-facing camera) 720p (front-facing camera)
Audio	Sound by AKG with Smart Amp (Max 5W x 2 speakers)
S Pen	Built-in S Pen (Digitiser)
Keyboard	Backlit
Connectivity	5G (Sub6) LTE Wi-Fi 6 (Gig+), 802.11ax 2×2 Wi-Fi Direct, Bluetooth® v5.1
Battery*	69.7Wh (Typical) * Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 66.9 Wh. Actual battery life may vary depending on network environment, usage patterns and other factors.
Security	Fingerprint
Ports	Thunderbolt 4, USB-C®, USB 3.0, HDMI, 3.5pi Headphone/Mic, UFS & Micro SD slot, SIM Slot * Actual speed of USB can vary depending on user environment

^{* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.}

[1] 5G speeds vary and require optimal network and connection (factors include frequency, bandwidth, congestion); see carrier for availability.

[2] Actual speed and connectivity may vary depending on user environment.

[3] The features are supported by the latest version of Samsung Notes.

[4] Syncing between devices requires all devices to be logged into the same Samsung account.

[5] Eligible products include Galaxy Book Flex2 5G (i7 and i5 variants). Offer available to purchases of eligible devices until 31 December 2021. Claims must be made within 90 days of purchase. To redeem, visit www.samsung.com/uk/galaxy-book-flex2-warranty-extension-offer/

[6]Eligible products include Galaxy Book Flex2 5G (i7 and i5 variants). Offer available to purchases of eligible devices until 31 December 2021. Claims must be made within 90 days of purchase. To redeem, visit www.samsung.com/uk/galaxy-book-flex2-warranty-extension-offer/

Learn more about the new experiences that are built to make your everyday life epic at Samsung Galaxy Unpacked 2021, which will be broadcast on Samsung Newsroom, Samsung.com at 3p.m. GMT on January 14, 2021.

Visit Samsung Newsroom for regular updates ahead of the event.