Equipped with multimodal AI and a foldable-optimised UI, the Galaxy Z Fold7 delivers a truly Ultra experience that raises the bar for smartphones.

Samsung Newsroom U.K. unboxed the Galaxy Z Fold7 for Galaxy fans eager to see all the exciting improvements and advanced capabilities that the new device brings.

First Impressions

▲ The Galaxy Z Fold7

Upon opening the sleek, black packaging, Galaxy’s signature modern design, slim silhouette, and remarkably light build are all immediately apparent.

▲ The rear of the Galaxy Z Fold7 from different angles

The Galaxy Z Fold7’s rear triple camera

The camera island surrounding the rear triple camera matches the body colour of the device for a seamless, cohesive design.

The Galaxy Z Fold7’s packaging and its contents

The Galaxy Z Fold7 is easier than ever to grasp in the hand.

The Galaxy Z Fold7’s larger cover display makes it easier to type when the device is folded.

(From left) A weight comparison between the Galaxy S25 Ultra and the Galaxy Z Fold7

▲ The Galaxy Z Fold7’s expansive main display is ideal for immersive gaming and content viewing
(*To listen to the audio, click the speaker button at the bottom of the video)

▲ Screen sharing with Gemini Live (*To listen to the audio, click the speaker button at the bottom of the video)

For example, if someone is trying to pick the perfect Galaxy Z Fold7 colour to match their favorite purse, they can open the Gallery app on the left window to display a photo of the purse, and open the browser on the right window to display the Z Fold7’s colour options. After that, all they need to do is press and hold the side button to activate Gemini Live, tap “Share screen with Live” and ask whether their purse would go well with the colour they have in mind.

 

The AI agent will then analyse both screens at once and let them know whether that colour and the purse pair nicely. Even when the device is folded, users can still ask the AI agent questions and receive real-time answers.

 

▲ Camera sharing with Gemini Live (*To listen to the audio, click the speaker button at the bottom of the video)

Let’s say a user wants to know which batteries their TV remote requires — they can just share their camera with Gemini Live by directing the camera at the remote and ask away. Galaxy AI will recognise the model and instantly tell you which battery type it needs.

 

With a simple voice command, they can also save information on the nearest stores that sell them to Samsung Notes and even set a reminder to buy the batteries after work — all without typing anything.

 

▲ The Galaxy Z Fold7 can display AI-generated answers in pop-up or split screen view, keeping multitasking fluid and uninterrupted.

The Galaxy Z Fold7’s AI-powered features go beyond live assistance. When browsing the web, users can request information from Galaxy AI without breaking rhythm and losing focus of the content in front of them. Responses will appear in pop-ups or split view, keeping multitasking smooth and uninterrupted.

As AI rapidly becomes the new user interface, it’s redefining our relationship with technology. No longer just a collection of apps and tools, the smartphone is evolving into a smart companion that understands user intent and responds in real time. This transformation moves us from reaction to anticipation – where, as AI becomes the UI, intent becomes instant.

The next-generation Galaxy devices are being reimagined around a new AI-powered interface, supported by breakthrough hardware built to unlock their full potential. This future is already unfolding, and the best of Galaxy AI and Samsung craftsmanship is about to be unveiled.

On July 9, Samsung Electronics will host Unpacked in Brooklyn, New York – a borough with an extraordinary spirit and a distinctive history. Brooklyn is where visionary thinking and bold ideas shape the future, so it’s only fitting that Samsung unveils the latest and greatest additions to the Galaxy portfolio in a place known for its culture, creativity, and collaboration. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 10 a.m. ET, 3 p.m. BST, and 4 p.m. CET.

Stay tuned and make sure to visit news.samsung.com/uk for all upcoming teasers, trailers and updates ahead of Unpacked 2025.

(From left to right) Bob O’Donnell, Sameer Samat, Jay Kim, Christopher Patrick and Dr. Chris Brauer

More Natural, Intuitive and User-Friendly Mobile AI 

The session kicked off with welcome remarks from Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics.  “Yesterday was a very exciting day for us as we launched the Galaxy S25. It’s another big step forward in the AI era,” Kim said. “We’re very excited to be here with our partners today, especially (excited) to talk about everything we did together to launch the Galaxy S25 series.” 

Jay Kim from Samsung Electronics

Moderator Bob O’Donnell, President and Founder of TECHnalysis Research, posed questions to the panelists about the benefits the Galaxy S25 series will bring to users, as well as the barriers blocking certain consumers from using mobile AI.  “AI should make users’ lives better. We study consumer habits, constantly trying to gain a better understanding of our customers,” Kim said. “Ultimately, what we’re trying to do is minimise how much effort it takes to input while maximising the output. To do that, we look at what consumers do on their phones, define the potential use cases alongside our partners, and put it all together in our devices for the best possible consumer experience.” 

The Galaxy Tech Forum discussion on Galaxy AI

“Multimodality can help people become more efficient while AI agents can help people become more productive,” Kim continued. He also highlighted Samsung’s commitment to openly collaborating with its partners to drive progress forward and expressed his excitement for the possibilities AI innovations will bring as part of a new chapter in mobile technology.  

Expanding the Galaxy AI Ecosystem Through Open Collaboration 

During the session, Samsung offered an inside look at the work done in partnership with Google and Qualcomm to perfect the Galaxy S25 series’ AI innovations.  “Even though the benefit value of mobile AI is really high, it’s of no use if you can’t access it. We had to look at what was already part of the consumer experience and contemplate how we could enhance those experiences in a way that would bring real benefits, but still be easy enough to access,” Kim explained. He noted that close collaboration was essential, particularly in integrating Google’s Gemini intelligence and Qualcomm’s on-device processing capabilities. 

Sameer Samat from Google

“Truly helpful AI must fit naturally into our daily lives. AI is a tool and not an end in itself, and what matters to consumers the most is how helpful AI can be for them,” said Sameer Samat, President of Android Ecosystem at Google. “LLMs represent a massive leap in how computers understand human language. Now, you can speak in completely natural language, removing any friction from the overall experience.” “With Galaxy S25, I’m optimistic that people will quickly adapt to using an AI agent to help them get things done in very natural ways.” 

Christopher Patrick from Qualcomm

Key drivers of multimodal AI capabilities, like Qualcomm’s Snapdragon 8 Elite chipset, were also highlighted, showcasing technology that simultaneously processes multiple forms of information, including voice, images and text.  “The Galaxy S25 series is going to be a completely new experience. You’ll be able to engage with your personalised AI assistant like never before; it doesn’t just feel like interacting with a real person, it perceives your environment and can interact with content shown on your camera,” said Christopher Patrick, Senior Vice President and General Manager for Mobile Handsets at Qualcomm. “Our collaboration with Samsung to customise the chipset to make these new capabilities feel seamless is something I’m really proud of.” 

Breaking Barriers: Mobile AI’s Role in Enhancing Quality of Life 

During the session, Samsung also presented the findings of a global study conducted in partnership with London-based research firm, Symmetry, that examined the link between mobile AI use and quality of life. The speakers delved into the study’s key implications and offered valuable insights. 

Dr. Chris Brauer from Goldsmiths, University of London, and Symmetry

“The rate of AI innovation is astounding, but what struck me about the research we did with Samsung was that the rate of mobile AI adoption is also rising at a rapid rate,” said Dr. Chris Brauer, Director of Innovation in the Institute of Management Studies at Goldsmiths, University of London, and Chief Innovation Officer at Symmetry. “Frequent consumer use of mobile AI globally has nearly doubled in just six months, jumping from 16% in July to 27% in January.” Dr. Brauer also outlined key findings concerning certain barriers to entry the research found around mobile AI. “We found a really interesting theme among those less willing to adopt the technology: doubt,” Dr. Brauer said.

“Doubt in AI’s ability to bring meaningful benefits to everyday life (56%), doubt and a lack of high confidence to use AI to its full potential (85%) and doubt around privacy and whether AI can be trusted (90%). There’s immense potential with this technology, but what’s also clear are the very real barriers that must be addressed responsibly for wider adoption to take place.” 

The Galaxy AI discussion session at the Galaxy Tech Forums

The Galaxy AI session concluded with the panelists agreeing that mobile AI innovation is set to revolutionise every aspect of modern life. As representatives of the fast-moving industry, they also vowed to develop related technologies in a responsible manner beneficial to all of humanity.  

Samsung Newsroom attended the final Tech Forum session, titled “Understanding Home, Understanding You: Rethinking the Role of the Home in the Era of AI,” to examine the transformative potential of AI in smart home innovation and the need for collaboration to deliver on the promise of Home AI. 

(From left to right) Tobin Richardson, Jaeyeon Jung, Patrick Chomet and Carolina Milanesi

Smart UI as the Gateway to Home AI 

User interface (UI) is a critical element in the Home AI experience, serving as the bridge between users and their mobile devices, TVs, home appliances and more. 

Patrick Chomet from Samsung Electronics

“UI is a key area in the age of AI,” said Patrick Chomet, Mobile Strategy Advisor at Samsung Electronics. “With the advent of LLM multimodal AI, a big shift has taken place in User Interface (UI), enabling people to get things done in natural and simple ways such as gesture, voice or text interaction. Users no longer need to understand devices, rather the device should understand the user’s intent.”  

He explained how intelligent user interfaces not only enable more intuitive interactions but also procure deeper understandings of user context and intent, which brands can use to optimise in-home solutions.  

Jaeyeon Jung from Samsung Electronics

“We have implemented an intuitive and concise UI for various SmartThings features,” said Jaeyeon Jung, Executive Vice President and Head of SmartThings Team at Samsung Electronics.  

She engaged the audience with examples of the latest SmartThings functions including Quick Remote, a feature that enables users to control their TVs with a connected Galaxy smartphone; 3D Map View, a feature that allows users to manage their entire home and check energy consumption through Galaxy smartphones and tablets; and Home Insight, a feature that provides timely home reports and delivers personalised recommendations to users. 

The Role of Platforms and Standardisation in Shaping Smart Homes 

The panelists then delved into the efforts required to make Home AI a reality. Moderator Carolina Milanesi, CEO and founder of Heart of Tech and President at Creative Strategies, introduced the topics of integrated AI platforms and industry standards to guide the discussion. 

“As we scale our AI platform to reach across applications, services and multiple devices, the experience can be optimised around the user,” said Chomet. “User context and richer insights can be gathered to deliver relevant and truly personalised experiences.” 

Jaeyeon Jung and Patrick Chomet from Samsung Electronics.

“The SmartThings platform is 10 years in the making and while the concept of a smart home isn’t new, AI technology is what is truly creating the intelligent home” added Jung, highlighting how a consistent and connected AI platform empowers users to enjoy effortless convenience from anywhere. “The transition from a device-centric philosophy to an AI-powered, user-centric one provides users with a personalised, connected experience that feels like home — no matter where they are.”  

Tobin Richardson from the Connectivity Standards Alliance

Tobin Richardson, President and CEO of the Connectivity Standards Alliance (CSA), noted the importance of industry standards in building an ecosystem in which devices can be connected simply, securely and seamlessly.  

“Building blocks for AI in the home are grounded in seamless connectivity, with AI relying on device interoperability to thrive. A common language like Matter enables devices to communicate effortlessly, setting the stage for AI innovation,” he said, highlighting that the goal is not just to create a perfect connected experience but to foster a robust and trustworthy industry while making smart homes more accessible and reliable. 

“Alliance Members like Samsung are doing remarkable work in the AI space, showcasing how technology can adapt to users’ needs, creating a smarter and more personalised living experience,” said Richardson, reaffirming the company’s dedication to collaboration. “I am continually inspired to see how these advancements are shaping the future of connected homes.” 

A More Personalised, Secure Smart Home 

 Addressing concerns regarding the challenge of providing personalised experiences in homes shared by multiple people, Chomet spoke on how AI technology can understand intent and context to provide an optimised experience for each user. He emphasised that Samsung will innovate for multi-device connectivity, rather than individual products. 

Patrick Chomet, Jaeyeon Jung and Tobin Richardson

Jung also cited practical cases of how Samsung Health and SmartThings are connecting data and devices to provide hyper-personalised health experiences. For example, Samsung Health and SmartThings can optimise sleep environments by automatically adjusting temperature and humidity based on users’ sleep patterns and the environmental conditions they live in. When Galaxy devices recognise that users have been exercising, SmartThings will activate appliances such as air conditioners and washing machines upon their return home. 

Carolina Milanesi poses questions to the panelists.

The discussion then touched on the critical role of security and the protection of personal information in smart homes. 

“Samsung places the highest priority on security in every aspect,” said Jung. She highlighted how Knox Matrix safeguards the smart home ecosystem while Knox Vault protects hardware. “By integrating the expansive SmartThings ecosystem and AI with the robust security of Samsung Knox, users can enjoy personalised smart living experiences safely.” 

“With more than eight out of ten consumers stating that security is ‘important’ or ‘very important’ to them, security and privacy protection are key factors,” said Richardson, echoing the importance of trust in connected devices. “Matter, our next-generation smart home standard, is built with security in mind and offers a level of trust and clarity users can rely on.” 

The Home AI session highlighted the advancements AI brings to creating smarter, safer and more adaptive living spaces. By combining hyper-personalised experiences with advanced security measures, Samsung’s innovations are paving the way for a new era of intelligent, connected homes that integrate into every aspect of daily life. 

To understand how Samsung’s AI ecosystem is poised to transform the future of wellness, Samsung Newsroom observed the second Tech Forum session, titled “The Role of Technology for a Healthier Life.”

(From left to right) Dr. Vanessa Hill, Dr. Hon Pak, Dr. Patrick O’Connor, Emily English and Dr. Kyu Rhee

Healthy Living Starts With a Holistic Approach 

Moderator Dr. Vanessa Hill, an award-winning science communicator and sleep scientist, started the discussion by providing insights into the practical utility of today’s health technology. 

While advancements such as wearable devices, health apps and telehealth platforms have made health management more accessible, the sheer volume of information can lead to confusion — making it easy to overlook critical insights amid an overwhelming sea of data. 

Dr. Patrick O’Connor from the University of Georgia

“The issue is not the amount of data but the fragmentation,” said Dr. Patrick O’Connor, a professor in the Department of Kinesiology at Mary Frances Early College of Education, University of Georgia. “The key is to bring the scattered data together to create a comprehensive understanding, as health requires a holistic approach due to the interconnectedness of so many factors.” 

“As a sleep scientist I know the importance of gathering health data around the clock. Identifying abnormalities in metrics like heart rate, temperature or even snoring during sleep is key to not only unlocking better sleep, but better overall health,” said Dr. Hill, who emphasised that sleep is the foundation of holistic health. 

Personalised Care Through Various Health Metrics and Continuous Tracking 

The discussion also explored the importance of adding new health metrics to track and monitoring those metrics in a continuous manner.

Dr. Kyu Rhee from the NACHC

“Continuous health monitoring of physical activity, sleep, nutrition and stress should become new, additional vital signs for users and health professionals,” said Dr. Kyu Rhee, President and CEO of the National Association of Community Health Centers (NACHC). “Combining this essential health data with clinical data powered by AI insights has the potential to transform the health system by improving health outcomes, reducing healthcare costs, and empowering patients, their caregivers and healthcare teams.” 

Dr. Hon Pak from Samsung Electronics

One health metric receiving a substantial amount of attention from both Samsung and the digital health industry in general is blood glucose. 

“Blood glucose is an area Samsung has been deeply invested in, and we’ve made significant progress in developing CGM-integrated nutrition coaching as well as enhancing non-invasive technologies for tracking blood glucose levels,” said Dr. Hon Pak, Senior Vice President and Head of Digital Health Team, Mobile eXperience Business at Samsung Electronics, sharing the company’s roadmap for blood glucose management and end-to-end (E2E) healthcare experiences. “These advancements are all part of our work to deliver more proactive and preventive disease detection solutions to everyone, helping lower healthcare burdens on people, their families and society at large.” 

Emily English, a BSc nutritionist

“There isn’t a one-size-fits-all approach to health and nutrition, it’s a journey that requires a holistic understanding of yourself,” said Emily English, a BSc nutritionist. “Wellness technology is helping provide a full 360-view of your life. New solutions that offer easy access to health metrics like blood glucose will offer a more holistic understanding of our bodies and revolutionise the way we manage our everyday health.” 

Ushering in the Era of Personalised Health Insights 

The discussion touched on how AI can translate tracked health data into actionable and meaningful insights. 

The Tech Forum discussion on Health AI

In an effort to consolidate disparate data onto a single platform, Samsung has collaborated with Dr. O’Connor’s research team to develop Energy Score — a feature that enhances the digital healthcare experience. “New AI-enabled features like Energy Score have become a jumping off point for broader health innovations,” explained Dr. Pak. Calculated based on health indicators such as activity levels, sleep, heart rate during sleep and heart rate variability during sleep, Energy Score exemplifies how wearable devices and AI can support a holistic and personalised approach to health and wellness management. 

Dr. Patrick O’Connor describes Energy Score.

“Monitoring overall readiness might benefit from minimally invasive brain sensing technology,” said Dr. O’Connor. “Today, we are able to leverage non-invasive technology, the available science and AI to generate an Energy Score, helping translate complex data into an intuitive and understandable index.” 

Dr. Pak also teased Samsung’s upcoming plans to expand the AI capabilities of Energy Score to include nutrition, mental health and even mobile usage patterns — offering users deeper and more comprehensive insights into their overall well-being. 

The Health AI session underscored the importance of a holistic approach to health management, highlighting the potential of personalised health experiences powered by continuous health monitoring. As AI becomes an indispensable partner in modern wellness, Samsung’s innovative technology is set to drive a new era of tailored and comprehensive health solutions. 

Find the Best Flight Deals, Share with Friends and Save Onto Samsung Notes in an Instant

▲ Galaxy AI searches for flight tickets online and seamlessly sends the results to friends

Let’s say you’re planning a trip from San Francisco to New York City with a friend. The process would normally take a lot of time and effort to compare flights online, find the best deals and coordinate schedules. It’s a different story, however, with Galaxy AI. All you need to say is “Find direct flights to New York City and send them to Tony Kim,” and Galaxy AI will search for the best flight deals in real time and send the results to your friend Tony in one smooth, continuous action. It can also save those flight search results onto Samsung Notes so you can refer to them whenever you wish. In other words, Galaxy AI seamlessly moves across apps to carry out commands and make your trip planning much easier.^[2]

Translate Menus, Receive Recommendations and Order with Confidence at Restaurants Abroad

▲ Galaxy AI translates a restaurant menu and recommends dishes under 50 euros

Trying out the local cuisine is one of the most enjoyable parts of traveling, but language barriers can sometimes prove challenging when ordering at a restaurant. That issue, however, is no longer a concern with Galaxy AI. Suppose you’re at a restaurant in Paris and the menu is all in French. Press the side button on your Galaxy S25 and simply say, “Scan the menu and recommend me something under 50 euros.” The smartphone will instantly translate and recommend menu items under your budget.^[3] Go even further by telling Galaxy AI to order that recommended menu in French and soon, you’ll realise that communicating with a waiter in Paris is nothing to fret about.

Dig Up That One Photo You Thought You’d Never Find

▲ Galaxy AI searches through your Samsung Gallery via voice command to find the photo you’re looking for.

When returning home from a trip abroad, you’ll often find yourself looking through thousands of photos to relive the excitement and memories. Don’t worry if you can’t find that one picture in the sea of photos saved in your Samsung Gallery because the Galaxy S25 series will come to the rescue. Simply say, “Find that photo of me eating pizza with my friends in Seoul last year,” and Galaxy AI will recognise your voice to then really show you photos only of that one pizza night in Seoul you enjoyed with your friends last year^[2].

Erase Unwanted Objects and Noise in the Background To Perfect Your Photos and Videos

▲ Galaxy AI removes unwanted objects and people in the background of an image in your Samsung Gallery.

Suppose you come across a small problem while organising your photos from a recent trip to the beach: the photos you took with the sun setting in a brilliant blaze boast a beautiful background and perfect composition, but captured other tourists in the frame besides yourself. This is precisely when the Galaxy S25 series’ Generative Edit^[4] comes in handy. Click on Galaxy AI in the Samsung Gallery, select the unwanted objects or people you want to erase, and Galaxy AI will remove them with precision, right down to their shadows.

Video editing features have evolved as well. Audio Eraser^[5] can analyse the audio in a video to then isolate and delete unwanted sounds in the background . This automatic removal of unwanted noise can be useful for videos recorded in all kinds of situations, from travel and events to interviews and more, as users no longer need to waste time on complex audio editing.

[1] Samsung account login is required for certain AI features

[2] Compatible with select languages only. Google account login required. Requires network connection. Availability of search functions and its supported apps may vary by country, language and device.

[3] Samsung and Google account login is required.Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Available in 16 languages form launch

[4] Samsung account login and network connection required.

[5]Results may vary per video depending on how sounds present in the video. Samsung account login required. Six types of sound can be detected: voices, music, wind, nature, crowd and noise. Actual sound detection may vary depending on audio source, condition of the video. Accuracy of results not guaranteed.

Save Special Moments in Videos as GIFs

Sometimes there can be a certain moment in the middle of a video you’re watching that you simply want to save separately or watch on repeat. Downloading the whole video, finding that exact part and editing it, however, can be quite a time-consuming task. Whether you want to capture a warm moment with your family to cherish the memory or analyse your golf swing in detail to practice over and over again, AI Select can get the job done. While watching the video, simply open the quick panel, tap the AI Select icon and save the desired portion as a GIF.

Scan what’s in Your Fridge, Receive Recipe Recommendations and Save Them as a Samsung Note

The Galaxy S25’s AI agents analyse the contents of a refrigerator and recommend recipes.

For those who enjoy cooking, there’s nothing more exciting than trying out a new recipe. When you’re out of ideas for what to cook, the Galaxy S25 series can be just the solution you need. Use the camera to snap a photo of what’s in your fridge, and Galaxy AI^[1] will analyse the items, recommend recipes and thoroughly guide you through the cooking process so you can transform ordinary ingredients into extraordinary dishes.

Enter Some Text and Watch Galaxy AI Draw a Masterpiece

Drawing Assist generates an image of a cat watching fireworks using text input.

With visual content increasing in importance by the day, the tough job of synthesising and producing high-quality images in bulk has never been in higher demand. It’s only natural to imagine a dream world where AI could dramatically streamline the workload by generating all kinds of vivid images by typing text? That world is no longer an imagination with the Galaxy S25 series’ Drawing Assist^[2] and its limitless possibilities. With Drawing Assist, anyone can easily create stunning images using simple text input. For example, typing “watching fireworks” after drawing a very rough sketch of a cat with your finger or an S Pen and will generate images of a cat watching fireworks in a variety of styles, including visual aids, 3D and illustrations. These images can then be used for social media content, visual training materials presentations and more.

[1] Samsung and Google account logins are required for certain AI features

[2] Requires a network connection and Samsung account login. Visible watermark is overlaid on the image to indicate that the image output is generated by AI. Accuracy of output not guaranteed

LONDON, United Kingdom – Jan. 23, 2025 – Samsung Electronics Co., Ltd. and Corning Incorporated (NYSE: GLW) today announced that the Galaxy S25 Ultra will feature Corning® Gorilla® Armor 2, a scratch-resistant, anti-reflective glass ceramic cover material for mobile devices. Samsung’s Galaxy S25 Ultra devices showcase this revolutionary innovation on their front displays, marking an impressive milestone in mobile display technology.

Gorilla Armor 2 is a landmark achievement in glass ceramic technology, combining extreme toughness with excellent clarity on a smartphone display.

Samsung’s choice to incorporate Gorilla Armor 2 into its Galaxy S25 Ultra devices underscores the enduring collaboration between Samsung and Corning and the two companies’ shared commitment to innovation and customer satisfaction.

“The Galaxy S25 Ultra represents significant progress toward providing our users with the most resilient mobile experience yet,” said Kwangjin Bae, EVP and Head of the Mechanical R&D Team of Mobile eXperience Business at Samsung Electronics. “Our partnership with Corning continues to push boundaries in display performance, ensuring that we meet the evolving needs of consumers worldwide.”

Compared to first-generation Corning® Gorilla® Armor, Gorilla Armor 2 offers enhanced durability – devices equipped with Gorilla Armor 2 are even better able to withstand the rough and unpredictable nature of daily life. Specifically, when dropped on rough, challenging surfaces, Gorilla Armor 2 is engineered to better resist damage, such as breakage, more effectively than ever before.

Gorilla Armor 2’s anti-reflective properties dramatically reduce surface reflections in both indoor and outdoor ambient settings. These properties can enhance the display contrast ratio, delivering an exceptional user experience in various lighting conditions.

In Corning lab tests, Gorilla Armor 2 survived drops of up to 2.2 meters on a surface replicating concrete. Alternative glass ceramic materials failed when dropped from one meter. Additionally, Gorilla Armor 2 maintained its exceptional scratch resistance, demonstrating over four times more scratch resistance than competitive lithium-aluminosilicate cover glasses with an anti-reflective coating.[1]

“Samsung and Corning have a long history of collaborating to provide consumers with the most advanced and innovative technologies,” said David Velasquez, Vice President and General Manager, Corning® Gorilla® Glass. “With Gorilla Armor 2, we offer consumers an unparalleled user experience with the first durable, optically advanced glass ceramic cover material ever used on a Galaxy mobile device.”

[1] Performance claims for Corning® Gorilla® Armor 2 are based on Coring’s internal lab testing. Actual performance may vary.

“Last year we launched the first AI smartphone. In the UK, we now have nearly 5 million active Galaxy AI users – a number that is only going to grow as AI becomes even more personal, intuitive and accessible. Our Galaxy S25 series is a true AI companion, adapting to you and your needs,” said Annika Bizon, Director of Mobile Experience, Samsung UK & Ireland. “Modern life is busy, so our latest AI features focus on saving you time to do more of what you love. Whether it’s keeping on top of to-do lists, helping to organise family gatherings or setting you up for the day with wellbeing updates and travel reminders, AI becomes a companion that goes at your own pace and helps you juggle life’s demands.”

Our Most Intuitive and Effortless Mobile Interactions Yet 

With One UI 7, the Galaxy S25 series becomes a true AI companion that understands the context of your needs and preferences and provides personalised AI experiences with privacy assured at every turn. It’s the starting point of a shared vision with Google to imagine Android with AI at the core, bringing together developers and partners from around the world.

AI agents with multimodal capabilities enable Galaxy S25 to interpret text, speech, images and videos for interactions that feel natural. Upgrades to Google’s Circle to Search^[2] make searching your phone screen more helpful, fast and contextual. Circle to Search now quickly recognises phone numbers, email and URLs on your screen, letting you call, email or visit a website with a single tap.

With Galaxy S25 series, you can also perform actionable searches with context-aware suggestions for next steps. Plus, Galaxy S25 makes it frictionless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details.

Galaxy S25 also represents a breakthrough in natural language understanding, making everyday interactions easier. Users can simply ask and intuitively find a specific photo in Gallery or adjust the size of display fonts in Settings.

A quick press and hold of the side button activates Gemini to perform seamless interaction across Samsung and Google apps, plus third-party apps such as Spotify^[3]. For example, find your favourite sports team’s fixtures for the season and add it to Samsung calendar – with a single command.

These intuitive interactions are elevated by expansions to Galaxy AI’s popular tools for communication, productivity and creativity. Galaxy S25 keeps calls organised with Call Transcript^[4] and summary. Writing Assist^[5] features such as summarising content or automatically formatting notes can be enabled where texts can be selected, without needing to switch between applications. Drawing Assist^[6] unlocks fresh ways to bring ideas to life through combinations of sketches, text or image prompts.

Hyper-personalised Experiences with Privacy Secured 

In the era of AI, personalisation goes hand-in-hand with privacy. On Galaxy S25, the Personal Data Engine^[7] powers personalised AI features by safely analysing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights enable tailored experiences such as searching for an old photo in the Gallery using natural language, or being guided through the day with Now Brief^[8], which proactively offers suggestions accessible via Now Bar^[8] on the lock screen. All personalised data is kept private and secured by Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience that is unique to Galaxy.

Galaxy S25 also introduces post-quantum cryptography, safeguarding personal data against emerging threats that could increase as quantum computing evolves.

Because there is no privacy without holistic security, One UI 7 laid the groundwork for these innovations by introducing an extra, fortified layer of device safety designed for the age of AI and hyperconnectivity. Additional updates include added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor the security status across a connected device ecosystem.

Galaxy’s Most Powerful Performance Ever 

The Galaxy S25 series is powered by the Snapdragon^® 8 Elite for Galaxy. With unique customisations by Galaxy, this is the most powerful chipset ever on Galaxy S Series, delivering a performance boost of 40% in NPU, 37% in CPU^[9] and 30% in GPU compared to the previous generation. This power fuels the Galaxy S25 series’ ability to process more AI experiences on-device without compromise, including previously cloud-based AI tasks such as Generative Edit8.

Samsung and Qualcomm Technologies worked together to customise the Snapdragon^® 8 Elite for Galaxy.  The Galaxy S25 series features advanced, efficient AI image processing with ProScaler^[10] to achieve a 40% improvement^[11] in display image scaling quality, while incorporating custom technology with Samsung’s mobile Digital Natural Image engine (mDNIe) embedded within the processor using Galaxy IP to enable greater display power efficiency.

Snapdragon^® 8 Elite for Galaxy is also equipped with Vulkan Engine and improved Ray Tracing, which makes for smoother and more realistic mobile gaming.

All intense device usage and AI processing run smoothly thanks to changed heat dissipation structure with 40% larger vapor chamber and a tailored thermal interface material (TIM) that delivers extra improvement in thermal efficiency.

Unleashing Truly Pro Creation 

The Galaxy S25 delivers ultra-detailed shots at every range with high resolution sensors and ProVisual Engine, setting a new standard for mobile photography. A new 50MP ultrawide camera sensor, a significant upgrade from the previous 12MP, Galaxy S25 Ultra provides exceptional clarity and vibrancy. Ideal for the content creator, customers who pre-order Galaxy S25, S25+ or S25 Ultra from Samung.com can double their storage for the same price^[12] to store even more of their captured content on-device.

10-bit HDR recording is now applied by default, offering four times richer colour expression compared to 8-bit. Galaxy S25 can thus capture details in any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S25^[13]. Based on its powerful processor, Galaxy S25 analyses movement and time to reduce noise more effectively. This integration allows detecting both moving and static objects with greater precision, ensuring sharper, cleaner footage in any scenario.

Galaxy S25 also introduces a range of tools once limited to specialised software, making advanced editing accessible for all. Now anyone can be a pro at editing photos and videos. Audio Eraser^[14] simplifies the removal of unwanted noise in videos. By isolating categories of sounds – including voices, crowds, music, wind, nature and noise – you can control what to tone town or eliminate entirely.

For a DSLR-like experience on mobile, Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW^[15]. Galaxy S25 also elevates cinematic creativity with Galaxy Log, enabling precise colour grading options for more professional video production.

Portrait Studio^[16] has also been enhanced, allowing users to create personalised avatars with more true-to-life facial expressions. Filters introduces new analogue-style filters, delivering film-like aesthetic for their photos and videos.

Durable Design Embracing a More Circular Approach 

The Galaxy S25 series builds upon Galaxy’s ‘Essential Design’ grounded in ‘Simple, Impactful and Emotive’ elements. Galaxy S25 Ultra refines this essence into the slimmest, lightest and most durable Galaxy S series yet, with a rounded edge for a comfortable grip that complements the series’ aesthetic identity.

Galaxy S25 Ultra features durable titanium and the new Corning^® Gorilla^® Armor 2, a first-of-its-kind material that is more durable than glass. It combines Corning’s glass-ceramic with a proprietary anti-reflective surface treatment, helping to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance.^[17]

Every external component of Galaxy S25+ and S25 now includes at least one recycled material^[18], as their metal frame incorporates 20% recycled armour aluminium for the first time^[19].

In addition, while every Galaxy S25 series device uses a minimum of 50% recycled cobalt for its battery^[20], Galaxy S25 will be the first Galaxy smartphone to feature batteries made with recycled cobalt sourced from previous Galaxy devices or the batteries discarded during their manufacturing process. Samsung goes through multiple stages with its like-minded partners, from extracting cobalt from used batteries to re-using the recycled cobalt for the batteries of Galaxy S25.

Combined with seven generations of OS upgrades and seven years of security updates^[21], the Galaxy S25 series ensures a reliable and optimised performance over a longer lifespan.

For greater peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs, and replacements, ensuring peace of mind for Galaxy users.

All Galaxy S25 devices give customers access to sign up for a 6-month trial of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced comes with our most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as your personal AI research assistant.

UK Availability and Special Offers 

The Galaxy S25 series will be available for pre-order from today (22^nd January) and widely available in operators, retailers and on samsung.com from 7^th February 2025.

Galaxy S25 Ultra will be available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Grey. Galaxy S25 and Galaxy S25+ will be available in Silver Shadow, Navy, Icy blue and Mint.

Pre-order now and choose from three exclusive colours at samsung.com – our Blue Black version covers every edge and every contour creating a unique finish.^[22]

Customers who pre-order Galaxy S25, S25+ or S25 Ultra from Samung.com can double their storage for the same price.12

Starting from today, the new Galaxy Book5 Pro and Galaxy Book5 360 are also available for pre-order, with customers able to claim a 1TB Galaxy Book5Pro for the price of a 512GB model.^[23]

Watch our livestream and get free Galaxy Buds3 worth £159 with code S25LIVE when you pre-order.^[24]

Pricing  

Galaxy S25 Ultra RRP:

• 256GB – £1249
• 512GB – £1349
• 1TB – £1549

Galaxy S25+ RRP:

• 256GB – £999
• 512GB – £1099

Galaxy S25 RRP:

• 128GB – £799
• 256GB – £859
• 512GB – £979

For more information about Galaxy S25 series, please

visit: https://www.samsung.com/uk/smartphones/galaxy-s25-ultra/

Customer Support 

Samsung customer support offers a wide range of help, from providing user manuals, troubleshooting on our FAQs & how to videos, to locating your closest Authorised Service Centre, where for mobile devices we have 546 around Europe.

For mobile devices, you can use our Remote Management service, which allows one of our specially trained experts to remotely view and control your Samsung Galaxy smartphone to directly help you with your device. We also have alternative support options available, including Live Chat and WhatsApp where you can chat to one of our trained agents. Samsung Community is another platform which is self-servicing, allowing you to speak directly with other Samsung customers to talk about your new devices, ask questions and share experiences.

To find the most suitable support option, please visit www.samsung.com/support

 Specification Tables 

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Samsung Account login is required to use certain Samsung AI features.

[2] Requires network connection. Availability of search functions and its supported apps may vary by country, language and device. Results may vary depending on visual matches.

[3] Compatible with select languages only. Google account login required. Requires network connection. Availability of search functions and its supported apps may vary by country, language and device.

[4] Samsung account login is required. Requires network connection.

[5] Samsung account login is required. Requires a network connection. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[6] Requires a network connection and Samsung account login. Visible watermark is overlaid on the image to indicate that the image output is generated by AI. Accuracy of output not guaranteed.

[7] The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognises select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyses Samsung native applications.

[8] Samsung account login and network connection required.

[9] AP performance improvements compared to Galaxy S24 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[10] ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[11] Compared to Galaxy S24 series. Based on PSNR (Peak Signal-to-Noise Ratio) test.

[12] Operates as a price discount: Pre-order the larger storage variant (512GB) by 06.02.25 and pay the future price of the smaller storage variant (256GB).

[13] Compared with low-light video capture on Galaxy S24 series.

[14] Results may vary per video depending on how sounds present in the video. Samsung account login required. Six types of sound can be detected: voices, music, wind, nature, crowd and noise. Actual sound detection may vary depending on audio source, condition of the video. Accuracy of results not guaranteed.

[15] Expert RAW can be downloaded from the Galaxy Store. The app is available on Galaxy S20 or later models.

[16] Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[17] Compared with Corning® Gorilla® Armor on Galaxy S24 Ultra

[18] Every external components of Galaxy S25+ and S25 including Front Screen, Back Glass Assembly, Metal Frame (Case Front), Side Key, Volume Key, and SIM Tray contain at least one recycled material.

[19] The Metal Frame (Case Front) of Galaxy S25+ and S25 contains a minimum of 20% recycled aluminum by weight.

[20] A minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.

[21] Galaxy S25 series will be supported with seven generations of OS upgrades and seven years of security updates from the global launch date.

[22] Purchase from samsung.com. Exclusive to Samsung.

[23] Purchase from Samsung.com by 06.02.25. Operates as a price discount: Pre-order the larger storage variant (1TB) and pay the future price of the smaller storage variant (512GB).

[24] Purchase from Samsung.com by 27.01.25. Apply code at checkout to redeem. Offer not compatible with any voucher codes starting “PA”. Colour selected at random and could differ from imagery. Items might be delivered separately. While stock last.

Last month, Samsung launched the One UI 7 beta program, setting new standards for mobile AI. Anticipation for the programme was higher than ever, with the first round of beta users registering at more than twice the rate of the One UI 6 beta.

One UI 7 seamlessly integrates AI agents and multimodal capabilities into every touch point, simplifying complex tasks to make each user interaction feel more natural, intuitive and uniquely personal.

One UI 7 will be officially released with the upcoming Galaxy S series devices. Check out the quotes below to see what reviewers have to say about One UI 7 beta:

9to5Google

“Samsung has absolutely nailed it this year.”

BooredAtWork

“Galaxy devices are going to change forever with One UI 7, and I think a lot of people are going to be impressed with what they see.”

PhoneArena

“Well, it seems that One UI 7 is shaping up to be a smash-hit success.”

TA Tech Tips

“One UI 7 is going to turn your phone into an AI absolute powerhouse. Go check it out, it is absolutely awesome.”

TechRadar

“Samsung kicked off the Great Smartphone AI Craze of 2024 with its Galaxy AI feature suite in January, and the company has continued to improve its AI features with each new update to One UI.”

XeeTechCare

“I have to say Samsung is off to a fantastic start. I know there’s going to be a lot more AI-related features coming in as well. This is just the beginning.”