To mark World Sleep Day 2026, a global study of Samsung Health users^[2] is shedding new light on the true extent of the condition and the disruptive impact it has on your sleep. Aligned with this year’s World Sleep Day theme, “Sleep Well, Live Better,” Samsung is turning the invisible signs of sleep apnoea into actionable insights through its Galaxy Watch series, helping those affected improve their sleep habits and overall health.

Infographic including all key data on impact of sleep apnoea

How Does Sleep Apnoea Impact Your Sleep?

The report found that 23% of study participants are at risk of sleep apnoea.

“The microarousals and awakenings that follow breathing pauses fragment your sleep,” explains behavioural sleep scientist Dr. Vanessa Hill. “Those occurrences can prevent the brain from staying in the REM and deep sleep stages necessary for cognitive and physical restoration.”

The report shows these constant disruptions take a direct toll on sleep duration and quality, leading to:

• Reduced REM Sleep: Participants with moderate to severe sleep apnoea indicators detected by their Galaxy Watch got around four minutes less rapid eye movement (REM) sleep, the phase where our brains process emotions, consolidate memories and cement learning. Without enough of it, people can experience mood instability and memory problems, impacting performance at work and overall well-being.
• Less Deep Sleep: Sleep apnoea also robs sufferers of deep sleep, approximately eight minutes less per night, on average. This is the body’s critical physical restoration phase, where growth hormone is released, muscles are repaired, and your immune system is activated. Losing out on deep sleep is why you may feel physically exhausted, have slower recovery times, and get sick more often.
• Frequent Nightly Awakenings: Study participants with signs of sleep apnoea also woke up regularly during the night and stayed awake around four minutes longer. These interruptions derail the sleep cycle, locking you into lighter, less restorative stages and making next-day exhaustion inevitable, no matter how long you slept.
• Shorter Sleep Duration: Overall, people with a higher likelihood of sleep apnoea averaged around 12 minutes less sleep. While this loss may seem minor, it can have a significant impact on overall sleep quality as your sleep cycle gets fragmented throughout the night.

Why It Matters:

“Even a small loss in sleep duration is compounded by a larger loss of sleep quality,” said Dr. Hill. “This can be the difference between simply being ‘in bed’ and getting restorative rest, which could be why people feel so tired the next day.”

Dr. Hill also advocates a multidimensional approach to sleep health. “Sleep apnoea affects many dimensions of sleep — duration, quality, sleep efficiency and even daytime fatigue,” she stated. “They together help determine our health and functioning.”

With sleep apnoea shown to impact all aspects of sleep and lead to other health complications, detection is an essential first step in the fight against the condition.

How Does Galaxy Watch Help Detect Signs of Moderate to Severe Sleep Apnoea?

For years, sleep apnoea has been difficult to detect due to the need for inconvenient hospital tests. However, Samsung offers at-home detection with a first-of-its-kind^[3] feature on your Galaxy Watch.

• How It Works: Users simply track their sleep with a compatible Galaxy Watch^[4] for more than four hours over two nights within a ten-day period. Available through the Samsung Health Monitor app^[5], the Sleep Apnoea feature enables users to proactively spot signs of the condition. Initially launched in Korea, the feature has since received De Novo authorisation from the U.S. FDA and is now available in 78 markets worldwide, including the UK, and counting.
• The Technology: Leveraging the Galaxy Watch’s BioActive Sensor, the feature tracks blood oxygen levels to determine when the user stops breathing (apnoea) or is not breathing enough (hypopnea). Based on this data, the feature estimates the user’s Apnoea-Hypopnea Index (AHI), which indicates the severity of obstructive sleep apnoea (OSA).
• From Awareness to Action: By detecting signs of sleep apnoea early, the feature provides the data needed for an informed consultation with a medical professional. In addition to tackling sleep apnoea, your Galaxy Watch can help you build habits for better holistic sleep health. Features include the Sleep Coaching program for detailed analysis and tips on how to improve sleep quality and Bedtime Guidance,^[6] which recommends your optimal bedtime to ensure you consistently get enough sleep.

“For years, the inconvenience of an in-lab clinical sleep study has been a barrier to diagnosing sleep apnoea,” added Dr. Hill. “Wearable technology such as Galaxy Watch is a breakthrough because it democratises that first step. It allows people to gather meaningful data from their own beds, providing a starting point for a conversation with a healthcare professional.”

Take Control of Your Night

A good night’s sleep is the first step toward a healthier, more energised life, and Samsung is here to guide you. Samsung’s ecosystem offers end-to-end care, from detecting signs of sleep apnoea on your Galaxy Watch to providing suggestions to receive professional adviceto connecting you with professional advice through our health network.

Looking ahead, Samsung is constantly innovating and improving the Sleep Apnoea feature to make it even more powerful with sharper insights. Prioritise your rest today to unlock a healthier tomorrow.

[1] Obstructive Sleep Apnoea National Indicator Report,” American Academy of Sleep Medicine (2023)

[2] Samsung Health users from the U.S., South Korea, Brazil, Canada, Mexico, Russia, Chile, South Africa, and the Philippines participated in the study from January–June 2025.

[3] Requires a Galaxy smartphone running Android 12 or above. Do not use feature if you are pregnant or have previously been diagnosed with sleep apnoea. 22 years+ only. Intended to detect signs of moderate to severe obstructive sleep apnea over a two-night period. Feature will not detect central sleep apnoea. Does not replace diagnosis or treatment by a healthcare professional.

[4] Available on Galaxy Watch4 series and later models. The watch requires the Wear OS 5.0 version or later and must be paired with a Samsung Galaxy smartphone with Android 12.0 or later.

[5] Samsung Health features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. The measurements are for your personal reference only. Please consult a medical professional for advice. Samsung account login required. Vascular Load, Running Coach and Antioxidant Index are available on Android phones (Android 10 or above) and requires the Samsung Health app (v6.30.2 or later). Vascular Load and Antioxidant index are Labs features that you can preview before its official launch. If you don’t want to use these experimental features, you can turn them off in Samsung Health settings.

[6] Bedtime guidance is available on Android phone (Android 11 and above) requires Samsung Health app (v6.30.2 or later). It is based on 3 days of sleep analysis of user’s circadian rhythm and sleep pressure.

Samsung’s Antioxidant Index^[1] on Galaxy Watch8^[2] transforms what once seemed like science fiction into everyday technology. In five seconds, a thumb scan returns precise carotenoid levels – the industry’s first measurable nutrition index.

By miniaturising lab-grade sensor technology with exceptional accuracy, it turns your diet into an actionable metric for healthier ageing. Establishing this new benchmark in wearable health tracking required years of intensive R&D, countless prototypes and unwavering grit.

Breaking New Ground in Nutrition Tracking

Back in 2018, Samsung saw a critical gap in wearables: we could count every step and calorie, yet there was no simple way to measure how our diet impacted our health. Deeper nutritional insights were locked behind expensive and time-consuming lab tests, out of reach for many people.

As people live longer, the focus is shifting from simply increasing lifespan to improving the quality of those additional years.

“In this context, antioxidation naturally gains attention as a method to slow down ageing,” explains Dr. Hyojee Joung, a Seoul National University^[3] who guided parts of the tech’s development. “If antioxidant management is neglected, Reactive Oxygen Species (ROS) accumulate in the body, increasing the risk of chronic diseases such as cardiovascular disease, diabetes and cancer.”

This realisation made antioxidants the cornerstone of Samsung’s mission. Engineers and scientists focused on carotenoids – key antioxidants and proven indicators of fruit and vegetable intake – to create a device small enough to sit on your wrist, yet powerful enough to turn complex antioxidant data into simple, actionable health insights for everyone.

The first prototype of the spectroscopy-based antioxidant sensor

A clinical-ready version of the sensor

A prototype designed for use in skincare products

Challenge #1: How to Shrink the Lab-Grade Sensor Technology

From day one, the dream of a nutrition-tracking wearable hit an immediate snag: traditional methods for measuring carotenoid levels like Raman spectroscopy are laser-based, non-invasive and precise, but rely on bulky machines that are far from wearable. So the team’s first mission was to shrink the lab-grade tech into a coin-sized sensor.

After seven years of rigorous testing and optimising since the first prototype, the team developed miniaturized sensor, a groundbreaking tech that combines multi-wavelength LEDs with a custom photodetector array to provide accurate carotenoid readings in a compact design.

“Our breakthrough was integrating reflectance spectroscopy with LEDs, which allowed us to miniaturize the technology while maintaining a high level of accuracy,” explains Jinyoung Park, a developer from Digital Health team at Samsung Electronics.

Antioxidant sensor LED-PD sensor modules

Unlike lasers, which emit a sharp, narrow wavelength, LEDs emit a broader wavelength range. By analysing how much light is absorbed by the skin at multiple wavelengths through photodiodes,^[4] the watch estimates carotenoid levels with impressive accuracy. The advanced algorithms that continuously calibrate in real-time also support precision while delivering personalised insights to each user.

The LED-PD Watch prototype testbed

Challenge #2: How to Ensure the Tech Reaches Everyone

Creating a coin-sized carotenoid sensor was a major milestone, but the next challenge was ensuring it could work accurately and reliably across diverse skin types, making it truly accessible to everyone.

To overcome challenges like melanin interference in darker skin tones, Samsung’s engineers opted to use the fingertip for measurements since it has the least melanin across all ethnic groups. They also added simple tweaks, like light fingertip pressure during scans, which helps temporarily reduce blood flow and hemoglobin interference, making the results more accurate.

Extensive trials conducted at Samsung Medical Center,^[5] included hundreds of participants, validating the sensor’s performance. This paved the way for a feature that seamlessly transitioned from the lab to users worldwide, offering an inclusive solution designed for everyday life.

How It Works

Carotenoids are the natural red, yellow, and green pigments found in fruits and vegetables. Since our bodies can’t produce carotenoids on their own, the levels stored in the body offer a clear snapshot of how much fruit and vegetables someone has been eating.

This is where your Antioxidant Index score comes in, reflecting your carotenoid levels based on these categories:

• Very low: Less than 50% of the daily WHO recommendation of 400g per day.
• Low: Between 50%–100%.
• Optimal: 100% or more.

“Skin carotenoids metabolise and accumulate in tissues gradually, so short-term changes in fruit and vegetable intake won’t immediately appear in the score,” explains Dr. Hyojee Joung. “Our research shows that increased carotenoid intake leads to a meaningful rise in skin carotenoid levels after about one to two weeks, making the Index a valuable tool for tracking consistent, long-term dietary habits.”

Lifestyle factors like sleep quality, stress levels, and physical activity also influence the Index, making it a well-rounded indicator of overall health. Paired with other Galaxy Watch8 features like sleep coaching, activity tracking and Vascular Load monitoring, the Antioxidant Index offers a holistic view of your well-being, empowering smarter decisions for healthier ageing.

The Antioxidant index feature measures carotenoid levels in seconds with the sensor on the back of the Galaxy Watch8 and provides additional nutritional insights on paired Galaxy smartphones.

Your Health, Reimagined

“New wearable sensors can play a role in helping people build healthy eating habits by tracking and encouraging sufficient daily intake of fruits and vegetables,” says Professor Yoonho Choi from Samsung Medical Center. “Over time, this simple practice can help support long term health and reduce the risk of age-related diseases, making it a very effective way to support overall wellbeing.”

Antioxidants are an emerging area of focus, but research has been limited due to the challenges of accurate measurement. Galaxy Watch8’s Antioxidant Index goes beyond current industry developments and delivers meaningful innovation.

Samsung’s ability to measure antioxidant levels with precision, acknowledged by experts as a benchmark for future research, represents a breakthrough in health monitoring. By helping users identify risks early and take proactive steps towards better health, Samsung is paving the way for a smarter, more proactive approach to wellness and redefining the role of wearables in preventative healthcare.

[1]Requires a Galaxy smartphone running Android 11+ and Samsung Health App (V6. 30.2 or above). Samsung Account login required.

[2]Samsung Health features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. The measurements are for your personal reference only. Please consult a medical professional for advice. Samsung account login required.

[3]Seoul National University is a leading academic institution in South Korea.

[4]Photodiodes are semiconductor devices that convert light into electrical signals.

[5] Samsung Medical Center in Seoul, South Korea, is a leading medical institution known for its patient-centered care, advanced medical technologies, and specialized centers such as the Comprehensive Cancer and Proton Therapy Centers.

I’ve spent years witnessing technology change the way people live their lives. The way we work, connect and make decisions is entirely different from a generation ago; but until recently, eating routines, movement, and rest have largely been unchanged.

Technology today, in particular the rise of wearables, is now helping us also become aware of our health and track many elements of it. Everything from when to sleep and exercise and even what to eat. We’re at the dawn of truly predictive, personalised health intelligence.

This seismic shift is where every mouthful of food, every step taken, every wink of sleep is not just a mundane choice, but an act of self-care. Where technology moves from passive companion to active guardian – anticipating our needs and nudging us towards our goals.

What’s more, younger generations are running away from unhealthy choices. Recent data suggests run clubs have seen a 59% increase in global participation in 2024^[1], with people making friendships, and one in five of them resulting in a date. Health technology is not a passing fad or trend but something that is accelerating every day and making a real difference to people’s well-being.

This week, at the Cannes Lions International Festival of Creativity, we announced new Samsung Health features^[2] to help improve sleep, heart health, fitness, and nutrition. These new features are designed to help empower our consumers to lead healthier lives through proactive care and holistic health management.

My colleague Dr. Hon Pak, Senior Vice President and Head of Digital Health Team, Mobile eXperience,  talks about how sleep is the cornerstone of our approach to health, as it influences physical and mental well-being, social relationships, and even work performance.

Picture waking up, like many of us do, and checking your watch or ring. Instead of telling you how you slept, it guides your next choices by telling you “here’s why you slept well, and here’s what to do next”, or flagging any potential sleep issues.

The next frontier is preventative health, where technology doesn’t just monitor our wellbeing, it helps shape it. It’s happening all around us now, thanks to a seismic cultural shift which at Samsung, we are adapting to quickly.

A groundbreaking new Galaxy Watch feature we announced this week will measure vascular load^[3], the amount of stress on your vascular system while sleeping. The vascular system carries blood throughout the body to deliver oxygen and nutrients and remove waste, making it a strong indicator to determine good heart health.

I also spoke this week about our new Antioxidant Index^[4] – an industry first feature to measure carotenoids. Antioxidants are the nutrients found in many healthy foods, which help prevent chronic illnesses and promote healthy ageing. Importantly, antioxidants neutralise free radicals, which damage cells and accelerate aging. Behavioural factors, such as drinking alcohol, smoking, UV exposure, stress and lack of sleep, can accelerate aging by increasing free radicals in the body.

You will be able to use your Galaxy Watch and its advanced, light-activated BioActive sensor to measure carotenoids in just five seconds, which are antioxidants found in green and orange vegetables and fruits, stored in your skin.

You’ll quickly see how these insights reflect behavioural changes. For example, drinking carrot juice can show changes in the index. This transforms abstract nutrition into measurable outcomes that drive sustained healthy behaviours.

So, as we look ahead to the future of health tech, one thing is becoming undeniably clear: health will become the filter through which we make every choice. Not just the big decisions, like how we treat illness or manage fitness, but the small, everyday ones. What we watch. What we eat. What we buy. Because soon, the data will be right there with us, moment by moment, guiding us toward what our bodies and minds actually need.

And in that world, brands will have a new kind of responsibility. It won’t be enough to be relevant by trend or preference. Brands will need to prove their role in supporting people’s well-being—in showing how they truly fit into a better, healthier life.

That’s where we’re headed. We will continue to be more intentional with our health tech innovation. It will be deeply human focused, rooted in biology, mood, need, and real-time context.

At Samsung, we’re not just creating products that cut through the noise. We’re creating technology that cares. Because in the end, the greatest innovation isn’t in what we build, but in how we help people truly thrive.

Annika Bizon, Mobile Experience VP of Product & Marketing, Samsung UK&I.

[1]https://press.strava.com/articles/strava-releases-annual-year-in-sport-trend

[2]Health features are intended for general wellness and fitness purposes only. The measurements are for your personal reference only. Please consult a medical professional for advice. Samsung account login required. Vascular Load, Running Coach and Antioxidant Index are available on Android phones (Android 10 or above) and requires the Samsung Health app (v6.30.2 or later). Vascular Load and Antioxidant index are Labs features that you can preview before its official launch. If you don’t want to use these experimental features, you can turn them off in Samsung Health settings.

[3]Vascular Load is available on Android phones (Android 10 or above) and requires the Samsung Health app (V6.30 or above). Samsung account login is required. To measure vascular load, it is required to wear Galaxy Watch (Galaxy Watch Ultra, Watch8 and later release Galaxy Watch series) when sleeping for at least 3 days out of recent 14 days. Vascular load monitoring is for fitness and wellness only. If you have been diagnosed with cardiovascular disease or are recovering from surgery, be sure to follow your doctor’s treatment plan. Not intended for use in detection, diagnosis, treatment of any medical condition or diseases. This is a Labs feature that you can preview before its official launch. If you don’t want to use this feature, you can turn if off in Samsung Health settings.

[4]To measure, place the centre of your finger on the sensor at the back of the Watch and hold it for 5 seconds. While Anti-oxidant index can be measured using any finger, the thumb is recommended for most accurate result. Repeat measurement if there is uneven placement of finger. Requires Samsung Account login and Samsung Health app 6.27 or later. Available on devices with Android OS 10 (Q OS) or later. AGEs is supported in Samsung Galaxy Watch7 and later released Samsung Galaxy Watch models only. Not intended for use in detection, diagnosis, treatment of any medical condition. Anti-oxidant monitoring is for your personal reference only. Please consult a medical professional for advice.

What’s New 

• New features^[1] include Bedtime Guidance^[2], to help you optimise your sleep; Vascular Load^[3], which measures stress on your vascular system while sleeping; Running Coach^[4], to help strategise your training; and Antioxidant Index^[5], to measure your carotenoids for healthy aging.

• The new features are part of the One UI 8 Watch, which will be available on the newest Galaxy Watch series.  

Why it Matters:   

The goal of these new features is to help you build healthier daily habits, which can be challenging because they don’t develop instantly. It takes time to accumulate these behaviour patterns, and meaningful changes are often only apparent after a long period. But the rewards are worth it. 

• For example, eating unhealthy food may not immediately impact your health, but over time, it can have significant consequences.  

• Conversely, adopting healthy habits may not show immediate results, but over time, they lead to positive changes in your body and mind. 

• Samsung Health’s new features aim to help you develop healthy habits by motivating you through instant feedback on your health. These features inspire you to maintain your habits by providing rewards or warning signs and demonstrating immediate impact of your behaviours.   

“Sleep remains a cornerstone of our approach to health, as it influences physical and mental well-being, social relationships and even work performance,” said Dr. Hon Pak, Senior Vice President and Head of Digital Health Team, Mobile eXperience, Samsung Electronics. “Now, we envision our Galaxy Watch delivering holistic insights centred around sleep—insights that lead to meaningful changes in daily life. We believe this aligns with our vision of empowering you to lead healthier lives through proactive care and holistic health management.” 

Explore New Health Features 

Samsung Health’s new features aim to help users develop healthy habits, using instant health feedback as a motivating tool. 

Bedtime Guidance  

A single night of restful sleep offers immediate health benefits, encouraging more proactive behavior changes and leading to a healthier tomorrow. This starts with a regular and optimal bedtime. 

• We constantly seek to advance our sleep-related tools, which include sleep pattern analysis, sleep coaching, and optimising sleep environments.  

• Now, we are providing additional tools to help you get  better sleep by suggesting an optimal bedtime based on your lifestyle and sleep patterns while sending reminders to help you stick to it.   

• By analysing your past three days’ sleep patterns, the feature evaluates your need for sleep pressure and your circadian rhythm to calculate a bedtime that maximises alertness the next day. 

• This feature is particularly helpful for those trying to optimise their sleep after periods of irregular bedtimes. For example, if you go to bed later than planned over several days, or have inconsistent sleep schedules between weekdays and weekends, the bedtime guidance will consider these factors to ensure you get enough sleep. 

Vascular Load   

Sleep is a window into overall health, as it impacts holistic well-being. Galaxy Watch uses this opportunity to measure vascular load—the amount of stress on your vascular system while sleeping.   

• The vascular system carries blood throughout the body to deliver oxygen and nutrients and remove waste, making it a strong indicator to determine good heart health.   

• During sleep, stress on your vascular system should naturally dip; however, excessive fluctuations can negatively impact cardiovascular health. 

• Simply wear your Watch while sleeping, and it will measure your vascular load, providing insights into the stress on your vascular system^[6]

• Additionally, since all health factors are interconnected, the feature also provides insights into lifestyle factors such as sleep, exercise, and stress to help you maintain a healthier lifestyle and develop positive habits. 

Running Coach   

While sleep is a precious time to cultivate and care for your health, managing your health during active moments is equally important. Running is one of the most basic and universally available fitness activities, and Samsung has long sought to support runners, offering features to help everyone stay active and achieve their fitness goals.   

• Many runners face injuries due to over-pacing or are not optimally pushing themselves. Running Coach is designed to help runners safely complete marathons through optimised-intensity and injury-preventive training, making it ideal for beginners. 

• Our new Running Coach feature delivers motivation and real-time guidance, creating a unique training program based on your fitness level to help you achieve your goals. 

• Just wear your watch and run for 12 minutes; it will analyse your performance and running level from 1-10. You’ll receive a detailed training plan to help you complete a 5K, 10K, half marathon, or full marathon based on your level. Complete your training session, and you’ll level up and unlock your next running challenge. 

Antioxidant Index   

When taking a holistic approach to health, we naturally focus on ageing and inspiring healthy ageing.   

However, behavioural factors, such as drinking alcohol, smoking, UV exposure, stress and lack of sleep, can accelerate aging by increasing free radicals in the body. These free radicals damage cells and accelerate aging. Antioxidants, nutrients found in many healthy foods, are molecules that neutralise these free radicals, helping prevent chronic illnesses and promote healthy ageing.   

• Use Galaxy Watch to measure carotenoids, which are antioxidants found in green and orange vegetables and fruits, stored in your skin.   

• Galaxy Watch employs an industry-first feature to measure carotenoids in just five seconds via its advanced, light-activated BioActive sensor.  

• These insights reflect behavioural changes. For example, drinking carrot juice can show changes in the index—providing motivation to adopt healthier habits. 

Great health comes from the combination of many small changes—and with Galaxy Watch, it is now possible overnight. 

[1]Samsung Health features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. The measurements are for your personal reference only. Please consult a medical professional for advice. Samsung account login required. Vascular Load, Running Coach and Antioxidant Index are available on Android phones (Android 10 or above) and requires the Samsung Health app (v6.30.2 or later). Vascular Load and Antioxidant index are Labs features that you can preview before its official launch. If you don’t want to use these experimental features, you can turn them off in Samsung Health settings.

[2]Bedtime guidance is available on Android phone (Android 11 and above) requires Samsung Health app (v6.30.2 or later). It is based on 3 days of sleep analysis of user’s circadian rhythm and sleep pressure.

[3]Service only available with Galaxy Watch Ultra or later released Galaxy Watch Series. To measure vascular load, it is required to wear Galaxy Watch when sleeping for at least 3 days out of recent 14 days.

[4]Service only available with Galaxy Watch Ultra or later released Galaxy Watch Series. To use running coach program, user needs to take a running level test and get a level before starting the coach program.

[5]Service only available with Galaxy Watch Ultra or later released Galaxy Watch Series. To measure, place the centre of your finger on the sensor at the back of the Watch and hold it for 5 seconds. While Antioxidant index can be measured using any finger, the thumb is recommended for the most accurate result. Repeat measurement due to uneven skin texture may lead to inaccurate results.

[6]Results available after three days wearing the watch

Galaxy Watch: Get More Done, Hands-Free

With Gemini on your Galaxy Watch, you can get hands-free assistance using natural voice commands to stay productive on the move. When running on the treadmill at the gym, simply ask Gemini to “Remember I’m using locker 43 today” so you can focus on your workout without a second thought. Or when you receive an important email while your hands are tied up carrying groceries, just ask Gemini to “Summarise my last email” for a quick overview. Gemini handles these requests across your apps, letting you quickly glance at the response and get right back to what you’re doing.

▲ With Gemini, Galaxy Watch users can stay productive without breaking stride.

Galaxy Buds: Seamless Device Interaction  

When used with Galaxy Buds, the Gemini experience becomes even more seamless. By using voice or pinch and hold controls, you can activate Gemini on your Galaxy Buds and smoothly interact with your Galaxy smartphone. So when you are lacing up your running shoes before a jog, just ask Gemini “What’s the weather for my run today?” without having to reach for your phone. With Gemini, a more intelligent Galaxy experience is at your fingertips.

Offers will be available via Samsung.com and at Samsung KX:

TV & Monitors Offers:

• Neo QLED & OLED TVs: Enjoy up to 20% off selected Neo QLED and OLED TVs^[1]
• The Frame TVs: Get up to 20% off selected The Frame TVs^[1]
• Monitors: Save up to £200 on selected Monitors^[2]
• Monitors: Save up to 20% on selected Monitors with code EASTER^[3]

Home Appliances Offers:

• Home Appliances Bundle: Save 20% when you buy 3 selected home appliances together, or 15% when you buy 2^[4]
• Washing Machine & Tumble Dryer Bundle: Save 15% when you buy a selected washing machine and tumble dryer together^[4]
• Cooking Appliances: Save up to £200 on selected cooking appliances and get 15% off when you buy a selected oven and hob together^[4]
• Refrigeration: Save up to £500 on selected fridge freezers and get up to £200 off when you recycle your old one for free^[5]
• Vacuum Cleaners: Save up to £150 on selected vacuum cleaners and get up to £200 off when you recycle your old one for free^[5]

Mobile Offers:

• Galaxy Watch, Buds3, or Buds3 Pro: Get free Galaxy Buds3 Pro when you buy the Galaxy S25 Ultra^[6]
• Galaxy Tab S10 Series: Save £150 – £200 on the Galaxy Tab S10 series6 and get £150 off when you trade in any tablet or Android smartphone.^[7]Galaxy Watch Ultra: Get free Galaxy Buds3 Pro when you buy the Galaxy Watch Ultra^[8]
• Galaxy Watch7: Get a guaranteed £50 off the Watch7 when you trade in any smartwatch in any condition^[9]
• Galaxy Ring: Save £80 on the Galaxy Ring with code SPRINGSAVE^[10]
• Galaxy Tab S10 FE series: Claim a Slim Keyboard Cover worth £169 when you buy the Galaxy S10 FE or S10 FE+ by 13/05/2025^[11]
• Galaxy Tab S10 FE series: Get a guaranteed £100 off the Galaxy S10 FE series when you trade in any tablet or Android smartphone in any condition by 13.05.25^[12]

Computing Offers:

• Galaxy Book5 Series: Get a free Galaxy Tab S6 Lite when you buy from the Galaxy Book5 series^[13]
• Galaxy Book4 Edge: Save £100 – £200 when you buy the Galaxy Book4 Edge^[14]

Don’t miss out on these incredible Easter offers from Samsung UK! Visit samsung.com/uk/offers to explore the full range of products and take advantage of these limited-time deals.

[1]Use code EASTERTV at checkout on samsung.com/uk by April 22, 2025. While stocks last.

[2]Purchase from Samsung.com/uk by 22.04.25

[3]Purchase from Samsung.com/uk by 22.04.25. Enter code at checkout. Not to be used in conjunction with any other offer.

[4]Purchase from samsung.com/uk by April 29, 2025. Discount applied automatically at checkout when two or more qualifying products are in the basket. Excludes all vacuum cleaners, microwaves, and accessories. Not in conjunction with any other offer. While stocks last.

[5]Purchase from samsung.com/uk by April 29, 2025. Customers must apply the Trade Up discount on the product page before checking out. Recycled products are non-returnable and have zero value. You must make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product.

[6]Purchase from Samsung.com by 15.04.25. Free Buds3 Pro automatically added at basket. Colour and size assigned at random and could differ from imagery. Product might ship separately.

[7]Purchase from Samsung.com by 13.05.25. £150 value based on any tablet or Android smartphone, in any condition. Charges apply if you don’t send us your Trade In device. T&Cs apply.

[8] Purchase from Samsung.com by 22.04.25. Free Buds3 automatically added at basket. Colour and size assigned at random and could differ from imagery. Product might ship separately.

[9]Purchase from Samsung.com by 22.04.25. £50 value based on any smartwatch in any condition. £100 value based on any smartwatch in any condition. Values can vary by model and condition of Trade In device, and on purchases of exclusive colour devices. Charges apply if you fail to send us your Trade In device. T&Cs apply.

[10]Purchase from Samsung.com by 22.04.2025. Apply code at checkout to redeem. Voucher codes cannot be combined with any other offer.”

[11]Purchase a Samsung Galaxy Tab S10 FE or Tab S10 FE+ device by 13/05/2025. Claim an AI Book Cover Keyboard Slim in Black by visiting www.samsungoffers.claims/TabS10FELaunchOffer within 30 days of purchase. UK/ROI. 18+ only.

[12]Purchase from Samsung.com by 13.05.25. £100 value based on any tablet or android smartphone, in any condition. Charges apply if you don’t send your Trade In device. T&Cs apply.

[13]Purchase from samsung.com by April 29, 2025. Free Tab S6 Lite (Model SM-P620NZAAEUB) will be added automatically in the basket. Items may be delivered separately. While stock lasts.

[14]Purchase from Samsung.com by 29.04.25

In support of World Mental Health Day, Samsung is highlighting ongoing research programs with Massachusetts General Hospital, MIT Media Lab, Brigham & Women’s Hospital and Tulane University School of Medicine, Heart and Vascular Institute. These studies dive deep into the mind-body connection by examining various health indicators, including depression, mood, resilience and even cardiovascular diseases, to deliver more comprehensive and preventative health solutions for all.

Enabling Depression Prevention & Detection with Massachusetts General Hospital

Massachusetts General Hospital (MGH) has been analysing the correlation between depression and various biomarkers by evaluating the health metrics of 150 participants with different levels of depression, using Galaxy Watch. The study aims to validate the correlations between depression and biometrics, such as participants’ patterns of biometric data, activity level, sleep stage, duration and latency on both weekends and weekdays, to identify more detailed characteristics. The findings will be used to introduce a mental health index, allowing users to better understand their mental state and take proactive measures.

Supporting Well-Being through Better Sleep with MIT Media Lab

MIT Media Lab has expanded the understanding of sleep’s role in well-being by linking sleep patterns to overall health. Approximately 200 college students participated in the study, tracking their sleep over the course of a month and self-evaluating across five well-being indicators every morning, including — alertness, happiness, energy, health and calmness. The study found strong associations between sleep and well-being, with both sleep duration and sleep regularity directly affecting them. Moreover, utilising a mixed-effect random forest (MERF) model, MIT Media Lab was able to predict the participants’ self-reported well-being based on their sleep patterns with a mean absolute error of 11-15 points on a 100-point scale, which closely matched their self-evaluation results. This outcome highlights the link between sleep and well-being, as well as the possibility of personalised well-being assessment and management through the analysis of sleep patterns.

Helping Rapid Recovery with Brigham & Women’s Hospital

Brigham & Women’s Hospital (BWH) is studying the relationship between biomarkers and an individual’s resilience, or how quickly one recovers from major stressors. As a holistic measure, resilience captures both the capacity of the body and the mind to withstand major events such as disease and surgery. As a first use case, they are monitoring patients before, during and after undergoing transcatheter aortic valve replacement (TAVR) surgery. Galaxy Watch tracks participants’ lifestyle patterns and health conditions in real time^[1] while the data is automatically collected and analysed using the Samsung Health Research Stack, a system designed to increase the efficiency and accuracy of large-scale research. This study aims to uncover insights into recovery and ability to withstand stressors, not only to help inform medical decisions, but also to help individuals understand how they can be prepared in both mind and body for any challenges that may come.

Identifying Cardiovascular Risks with Tulane University School of Medicine

Mental health has a well-established relationship with reduced risk of future cardiovascular disease. Tulane University School of Medicine is utilising data from the Galaxy Watch and Samsung Health SDK to create biomarkers for early detection of cardiovascular disease risk factors. The study will closely monitor thousands of participants from diverse demographics and areas of high prevalence of cardiovascular diseases and risk factors for up to three years. The participants’ health records and biometric data will then be analysed to examine complex and interconnected health factors. Samsung and Tulane’s Heart and Vascular Institute hope to identify factors that impact cardiovascular disease, with a goal of developing algorithms for individual cardiovascular disease prediction and prevention.

“At Samsung, we are committed to supporting the health community by unlocking new frontiers that were previously impossible to explore,” said Dr. Hon Pak, Senior Vice President and Head of Digital Health Team, MX Business at Samsung Electronics. “That’s why we collaborate with leading medical institutions and accelerate research focused on the mind-body connection, leveraging our sensor technology and combined expertise to deliver truly holistic and preventative health solutions.”

About Massachusetts General Hospital

Massachusetts General Hospital, founded in 1811, is the original and largest teaching hospital of Harvard Medical School. The Mass General Research Institute conducts the largest hospital-based research program in the nation, with annual research operations of more than $1 billion and comprises more than 9,500 researchers working across more than 30 institutes, centers and departments. MGH is a founding member of the Mass General Brigham healthcare system.

About the MIT Media Lab

At the intersection of engineering, design, science, and art, the MIT Media Lab is an interdisciplinary creative playground rooted in academic excellence, made up of dozens of research groups, initiatives, and centers working collaboratively on hundreds of projects. Our overarching research themes address global challenges from wellbeing and cryptocurrencies to robotics and sustainable futures. Committed to diversity, equity, and inclusion, the MIT Media Lab collaborates with corporations, governments, NGOs, donors, and others around the globe to drive impactful change across sectors. Learn more at media.mit.edu.

About Brigham and Women’s Hospital

Brigham and Women’s Hospital is a world-class academic medical center based in Boston, Massachusetts. The Brigham serves patients from New England, across the United States and from 120 countries around the world. A major teaching hospital of Harvard Medical School, Brigham and Women’s Hospital has a legacy of clinical excellence that continues to grow year after year.

The Brigham network includes 1,200 doctors throughout New England working across 150 outpatient practices. An international leader in virtually every area of medicine, the Brigham has led numerous medical and scientific breakthroughs that have improved lives around the world.

U.S. News & World Report recognizes Brigham and Women’s Hospital among the best hospitals in many specialty areas, including cancer, heart and vascular, diabetes and endocrine disorders, ear, nose and throat, gastroenterology and GI surgery, geriatric care, gynecology, neurology and neurosurgery, orthopedics, pulmonology, rheumatology, and urology.

About Tulane University School of Medicine

Founded in 1834 as the Medical College of Louisiana, Tulane University School of Medicine is one of the oldest medical schools in the United States. Established to combat yellow fever and smallpox in New Orleans, the school is a leading institution known for medical education, research, and patient care.  Over the years, it has significantly contributed to medicine, including groundbreaking research and innovative treatments.  Today, Tulane continues its legacy of excellence, training the next generation of healthcare leaders and advancing medical knowledge.

Tulane Medicine recruits top faculty, researchers, and students from around the world so they can collaborate and develop groundbreaking medical research and surgical advances. From new drugs to innovative care techniques, or the invention of the binocular microscope to robotic surgeries, we remain a constant presence at the forefront of modern medical innovation. Tulane Medicine equips the next generation of medical professionals – whether scientific or clinical – with a broad set of tools to succeed in a rapidly changing world.   When you see the Tulane Shield, you always know that the future of medicine… is here.

[1] Intended for general wellness and fitness purposes only. Not intended for use in the detection, diagnosis, treatment, monitoring or management of any medical condition or disease.

LONDON, U.K – June 13, 2024 – Samsung Electronics Co., Ltd. today announced the release of Galaxy Watch FE^[1], a new addition to the Samsung smartwatch lineup designed to extend Samsung’s advanced and holistic wellness experience to even more users. Incorporating the groundbreaking hardware performance and advanced health and fitness monitoring features^[2] of Galaxy Watch, the Galaxy Watch FE features a stylish and durable design. This new smartwatch is ideal for those looking to begin their journey to improve their overall wellness with comprehensive insights.

“At Samsung, we strive to bring health and fitness monitoring capabilities to as many people around the world as possible, helping them to make the changes needed to improve their wellness daily and help them reach their goals,” said Junho Park, VP and Head of the Galaxy Ecosystem Product Planning Team, Mobile eXperience Business at Samsung Electronics. “We’re excited to add the new Galaxy Watch FE to our wearables portfolio, offering more people access to personalised health insights that empower them to be motivated and stay healthier day and night.”

Style and Durability that Powers Everyday Wellness

The Galaxy Watch FE, available in a size of 40mm, offers a refreshed look and feel based on the iconic design of the Galaxy Watch series. It comes in three colours – Black, Pink Gold and Silver – with new watch bands^[3] featuring distinct blue and orange stitching, enhancing the design and providing a stylish device that complements any look. In addition, Galaxy Watch FE offers a variety of new watch faces that allow users to customise their watch, while the one-click band also makes it easy to switch the band to mix and match to meet their style. Galaxy Watch FE features a Sapphire Crystal glass, offering superior durability, which provides users with protection against scratches during day-to-day use.

Making Every Day Healthier and More Motivated

Equipped with Samsung’s advanced BioActive Sensor, Galaxy Watch FE provides an array of powerful fitness and wellness functions that deliver personalised and actionable tips around the clock. To support better sleep for a good start to each day, Galaxy Watch FE offers a variety of advanced sleep features^[4], from monitoring sleep patterns to sleep coaching^[5] and helping to create a sleep-friendly environment^[6]. Plus, users can monitor their holistic heart health with a pack of heart health monitoring features. Galaxy Watch FE offers HR Alert to detect abnormally high or low heart rates. In addition, users can get deeper understanding of their heart health by monitoring Blood Pressure^[7] and ECG^[8].

Users can track more than 100 different workouts along with their progress right from their wrist. For runners, advanced running analysis helps users not only analyse overall performance to maximise efficiency but can also provide insights and guidance to help prevent injury so they can keep moving toward their goals. For a more optimal running experience, Personalised Heart Rate Zone^[9] helps users to set their own goals based on their physical capabilities.

Galaxy Watch FE helps users achieve their health goals and stay motivated. Body Composition^[10] provides comprehensive body and fitness data as indicators to track progress. In addition, users can receive motivational messages throughout their wellness journey to keep improving.

Experiences Powered by the Galaxy Ecosystem^[11]

As with every Galaxy Watch series, the FE offers seamless connected experiences between Samsung Galaxy devices. Users can quickly and easily locate their phone when disconnected from their Watch with Find My Phone^[12]. Remotely control your connected Samsung smartphone camera with Camera Controller^[13] to switch mode, change angle or zoom right from the wrist. Galaxy Watch FE supports Samsung Wallet^[14], meaning users can pay for purchases on their smartwatch for a truly all-in-one digital wallet.

UK Availability^[15]

Galaxy Watch FE (Bluetooth version) will be available to purchase on samsung.com and select UK channels from 21^st June- RRP £199.

To learn more about Galaxy Watch FE, please visit: www.samsungmobilepress.com, news.samsung.com/uk or www.samsung.com/galaxy-watch.

[1] Availability may vary depending on model and the paired smartphone. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[2] Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment, monitoring or management of any medical condition or disease. Any health-related information accessed through the device and/or application should not be treated as medical advice. Users should seek any medical advice from a physician. Certain features may vary by carrier, or the paired device.

[3] Sold separately.

[4] Sleep features are intended for general wellness and fitness purposes only. The measurements are for your personal reference only. Please consult a medical professional for advice.

[5] Requires sleep data of at least 7 days, including 2 days off.

[6] Available on smart devices that are registered to SmartThings. Requires the latest version of Samsung Clock and SmartThings mobile apps.

[7]To ensure accuracy, users should calibrate their device every four weeks with a traditional blood pressure cuff. The Blood Pressure feature cannot diagnose hypertension, other conditions, or check for signs of a heart attack. It is not meant to replace traditional methods of diagnosis or treatment by a qualified healthcare professional.

[8] It is not intended to replace traditional methods of diagnosis or treatment. The feature is not intended for users with known arrhythmias other than AFib. Users should not interpret or take clinical action based on the device output without consultation of a qualified healthcare professional.

[9]> To update the ranges of each HR zone for running based on cardiopulmonary capabilities, it is required to run outdoors more than 10 min with constant speed of 4km/h or faster.

[10]> Body composition should not be used if you have an implanted pacemaker or other implanted medical devices, or if you are pregnant. Measurement results may not be accurate if you are under 20 years old. Intended for general wellness and fitness purposes only.

11] Availability of certain apps/features may vary by carrier or connected device.

[12] The feature requires the user’s watch to be paired with their phone and to be signed into the same Samsung Account. Availability may vary by connected device.

[13] Camera Controller is supported on Galaxy Watch4 and later released Galaxy Watch models when paired with Galaxy S9 series and later. Camera Controller zoom feature is available on Samsung Galaxy Watch4 series and later released Galaxy Watch models that are paired with a Galaxy S series, Galaxy Note series and Galaxy Z series smartphone running One UI 5.1 or above with Camera Controller support.

[14] The availability of Samsung Wallet and its features may vary by paired smartphone.

[15] Availability may vary by carrier. Supported models, colours, sizes and bands may vary depending on carrier.

[16] Measured without health sensors.

[17] Measured without band.

[18] Actual battery life may vary depending on network environment, usage patterns and other factors.

[19] Wear OS Powered by Samsung works with phones running the latest version of Android (excluding Go edition and phones without Google Play Store). Supported features may vary between platforms with compatibility subject to change.

[20] LTE connectivity only available in LTE models.

[21] Galaxy Watch FE is water resistant to up to 50 meters in depth for 10 minutes under the 5ATM rating. It is not suitable for diving or high-pressure water activities. If the device or your hands are wet, they must be dried thoroughly prior to handling. Galaxy Watch FE provides ingress protection (IP68) against dust and fresh water to a maximum of 1.5 meters for up to 30 minutes. Refer to user manual for further information, including care/use instructions.

[22] Device activation is only available after connecting to a smartphone that supports Google Mobile Services. Compatible devices may vary by carrier or device brand.

Advanced intelligence for more holistic insights and motivation

Samsung has been on a mission to deliver an advanced health and wellness experience, starting by utilising meaningful and actionable insights to help you gain a better understanding of your health patterns. Now, by combining Galaxy AI with Samsung Health, new health features will provide you with more comprehensive health insights, along with motivational encouragement to help you improve your daily wellness. With Energy Score^[2], you can receive a better understanding of your daily condition through a combined analysis of personal health metrics including sleep time average, sleep time consistency, bed/wake time consistency, sleep timing, previous day activity, sleeping heart rate and heart rate variability^[3] to help you take on your day. Plus, Wellness Guide^[4] helps you reach your personal health goals by offering insights, motivational tips and guidance based on the specific goal you’re looking to achieve.

Greater precision and accuracy

Accurate and comprehensive heath metrics are foundational to the best intelligent health experiences. Enhanced health algorithms and advanced tracking tools will provide more holistic, personalised and actionable insights when combined with AI. Since good health starts with a good night’s rest, Samsung is enhancing our sleep AI algorithm to provide additional in-depth sleep insights. Newly added sleep indicators for Sleep Insights offer you a more detailed and accurate analysis of your sleep quality so you can better understand your sleep patterns and build better habits. These added metrics include movement during sleep, sleep latency, heart rate and respiratory rate during sleep in addition to previously supported metrics like snoring hours, blood oxygen level and sleep cycle.

All-new fitness features offer intelligent and effortless physical capacity measurements for more tailored training, which are traditionally provided by highly advanced equipment. In addition to the five running intensity levels of the Personalised Health Rate Zone, new detailed Aerobic Threshold (AT) / Anaerobic Threshold (AnT) Heart Rate Zone^[5] metrics support efficient running while also quickly analysing performance. Plus, cyclists can easily calculate Functional Threshold Power (FTP) metrics in just 10 minutes^[6] and train like a pro by using a personalised power index based on AI data analysis to maximise performance. Fitness tracking tools also help you track workouts and progress with greater convenience. With the new Workout Routine, combine various exercises for a personalised workout and seamlessly transition to the next exercise without stopping. Stay motivated and track your progress when running or cycling using Race^[7], which compares current and past performance on the same routes.

“By expanding the power of Galaxy AI across our ecosystem, we’re looking to open up all new possibilities with optimised and connected experiences that offer users greater personalisation and intelligence,” said Junho Park, VP and Head of the Galaxy Ecosystem Product Planning Team, MX Business at Samsung Electronics. “The introduction of Galaxy AI to Galaxy Watch is just the beginning of this process and we’re excited to showcase even more integrations across our Galaxy portfolio very soon.”

These new features will be available on the next Galaxy Watch line-up via One UI 6 Watch, available later this year.

[1] Samsung account login may be required for certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary by device model. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.

[2] Intended for general wellness and fitness purposes only. Available on Android phones (OS Android 10 or above) and requires Samsung Health app (v6.27 or above). Samsung account log-in is required. To check the Energy Score, the health data tracked from Galaxy Watch (Galaxy Watch4 or later released Galaxy Watch series) must be synchronised with the Samsung Health app. Needs at least the previous day’s activity data and sleep, and heart rate data during sleep.

[3] Not intended to replace traditional methods of diagnosis or treatment.

[4] Available on Android phones (OS Android 10 or above) and requires Samsung Health app (v6.27 or above). Samsung account log-in is required. Not intended for use in detection, diagnosis, treatment of any medical condition. The result is for your personal reference only. Please consult a medical professional for advice.

[5] Personalisation of Heart Rate Zone enabled when selecting outdoor run activity. It is required to run consistently for more than 10 minutes with speeds of 4km/h or faster.

[6] To measure personalised FTP, Galaxy smartphone must be connected to a power meter. In order to calculate a more accurate FTP, it is necessary to connect the Galaxy Watch to a smartphone. The FTP is calculated automatically when cycling occurs at a mid to high intensity level for more than 4 minutes with the cycling power meter attached to your bicycle. Using machine learning, the more users ride repeatedly, the more accurate and personalised FTP values will be calculated. The cycling power meter is sold separately. Traditional FTP analysis duration on professional equipment is up to 1 hour on average.

[7] Race is available for outdoor running and outdoor cycling only. For comparative measurements, it is required to run on the same path as the pre-generated path. Users can compare by selecting one of the records from a timeframe of up to 14 days ago. Comparing records through the Race is only available when starting at the same location as the previous record’s start point. It will be converted to the running mode automatically, if the starting points are different.

LONDON, United Kingdom – December 6^th 2023 – Samsung Electronics and Mastercard today announced their partnership on a newly launched Mastercard programme: Wallet Express. The service provides banks and card issuers with a swift and cost-effective means of expanding their digital wallet offerings.

By incorporating Wallet Express, issuers can provide their customers with Samsung Wallet. In turn, consumers have a wide range of ways to pay, including with their Galaxy wearable devices. Paying with a Galaxy Watch brings greater speed and convenience to the in-store shopping experience.

Teg Dosanjh, Vice President, Samsung Electronics Europe, commented: “We are excited to be joining Mastercard´s Wallet Express to give consumers more flexibility to make payments almost anywhere they need to. Millions of people already choose Samsung Wallet, and this partnership will give more people the opportunity to use the safe and secure Samsung Pay service on their Galaxy device”.

Valerie Nowak, Executive Vice President, Product & Innovation, Mastercard Europe, commented: “We´re proud that Samsung are joining our Wallet Express programme, which provides consumers with a broad range of choice. It seamlessly integrates Samsung Wallet into their banking experience, allowing flexibility to decide how consumers make payments using their favorite Galaxy mobile and wearable devices”.

Samsung Wallet, which launched last year, brings together the mobile payment experience of Samsung Pay and Samsung Pass into a more comprehensive digital wallet that allows users to organise digital keys, boarding passes, identification cards and more, in one, easy-to-use and secure mobile application.

Consumers across the United Kingdom are increasingly using digital wallets for both in-store and online payments. Building on the success of the launch of Wallet Express, Mastercard is also launching the next two iterations for 2024 of the Wallet Express Issuer Enablement Programme for all issuers in the Europe region.

The programme aims to further simplify the process for issuers in enabling and facilitating Samsung Pay, offering consumers one of the largest digital wallet platforms in Samsung Wallet. By participating in the programme, issuers can enhance their capabilities to support Samsung Wallet, ultimately empowering consumers with full payment options.

Mastercard will enable a participating issuer for eligible Mastercard Digital Enablement Service (MDES) wallets launched in the respective countries without the need to raise wallet onboarding projects for the target wallets.

Find out more about Samsung Wallet at: https://www.samsung.com/uk/apps/samsung-wallet/

Find out more about Mastercard Wallet Express at: https://www.mastercard.co.uk/en-gb/business/issuers/manage-your-consumer-needs/wallet-express.html