On June 2, Samsung and Abbott partnered with the Korean Red Cross to conduct Korea’s first XR-powered blood donation campaign at Samsung Digital City in Suwon. In the campaign held in recognition of World Blood Donor Day, Samsung employees experienced immersive meditation content while donating blood, with Korean Red Cross personnel on-site throughout the event.

Following the XR-powered blood donation campaign in Korea, Samsung and Abbott are preparing to expand the program through upcoming activations at major global events in the United States and Malaysia. These efforts aim to bring the Galaxy XR donation experience to more donors, healthcare professionals and blood bank stakeholders around the world.

▲ Samsung employees use Galaxy XR while donating blood during the campaign at Samsung Digital City.

Enhancing the Blood Donation Experience

After putting on Galaxy XR, donors enter a calming, Zen garden-inspired environment. Using only gaze-based interaction — no controllers, no hand gestures — they plant virtual flower seeds simply by looking at them. Over three to five minutes, flowers and trees bloom around them as music created in collaboration with the Chicago Symphony Orchestra plays in the background.

“As the boundary between the physical and digital worlds continues to blur, blood donation no longer has to be a stressful experience,” said James Pak, VP of the Global Mobile B2B Team at Samsung Electronics. “Through this initiative, we hope to demonstrate how Galaxy XR can extend beyond entertainment and productivity to create lasting social value.”

“Samsung Galaxy XR, powered by Android XR, represents a significant advancement for our mixed reality blood donation program,” said Miguel Carrazza of the Transfusion Medicine division at Abbott. “It is well-suited for healthcare settings, allowing medical staff to monitor donors more easily while helping them stay naturally engaged. Through our partnership with Samsung, Abbott is seeking opportunities to further expand the overall blood donation experience.”

Expanding Access to XR-Powered Donation

Since 2016, Abbott and Red Cross organizations have conducted blood donation campaigns in nearly 30 countries. Building on that foundation, Samsung and Abbott have introduced Galaxy XR into donation settings across multiple countries, with momentum growing ahead of major upcoming events.

▲ (From left) Samsung employees Geunwoo Park and Gangsu Kim participate in the blood donation campaign.

“I try to donate blood at least once a year, but it can feel a little boring since you have to sit still,” said Geunwoo Park of the Networks Business at Samsung Electronics, who donated during the campaign. “Using Galaxy XR made it more enjoyable because there was something engaging to watch.”

“It was a unique experience to try Galaxy XR while donating blood,” said Gangsu Kim of the Visual Display Business at Samsung Electronics, making his 20th blood donation. “I found the interactive content especially fascinating because it responded to where I was looking.”

Looking Ahead

The initiative continues to scale. At Augmented World Expo (AWE) in Long Beach, California, running June 15–18, Samsung and Abbott will host a four-day blood drive, bringing the Galaxy XR donation experience to thousands of attendees from across the XR ecosystem. Later in June, the initiative will be showcased at the International Society of Blood Transfusion (ISBT) Congress in Kuala Lumpur, Malaysia, where more than 100 blood bank decision-makers from around the world will have the opportunity to share the use cases.

Through these engagements, Samsung and Abbott are working to expand access to XR-powered donation experiences for donors, healthcare professionals and blood bank organizations worldwide.

London, UK – Jan. 21, 2026 – Samsung Electronics Co., Ltd. returns today to BETT 2026, the world’s largest education exhibition, taking place from 21-23 January at ExCeL London, where it will showcase its vision of connected learning for every mind and demonstrate how technology can support both teachers and students across a wide range of learning and classroom needs.

Ben Yoon, President, Samsung UK & Ireland, says, “Connected learning for every mind is about showing how technology can adopt to a wide range of learning needs and classroom environments. We believe in helping teachers set students up for success at different stages of their lives and Samsung’s vision is to work closely with schools across the UK to solve classroom challenges with practical, scalable solutions. Through our innovation & AI enabled devices, we can empower partners & educators to provide inclusive learning experiences to unlock every student’s potential. Alongside programmes like Solve for Tomorrow, we are empowering young people to develop future-ready skills and use technology to solve real-world problems.”

With more than 35,000 education professionals and over 600 companies expected to attend, Samsung’s presence at BETT 2026 reinforces its commitment to the UK education sector and its role as a trusted partner in delivering connected, future-ready learning solutions.

Corporate Vice President – Mobile Division, Samsung UK & Ireland, Richard Chang, says, “Today’s classrooms thrive when teachers are empowered to collaborate deeply and create engaging, flexible learning environments. At BETT, we’re showcasing how our connected ecosystem can support those environments in practice. The Galaxy Book6 Series, our tablets and Galaxy XR make up a part of an intelligent ecosystem designed to simplify lessons and collaboration across the classroom.

“By integrating AI-enabled devices and immersive technologies, educators spend less time managing technology and more time teaching, while students benefit from more inclusive ways to learn. It’s a clear demonstration of how connected, versatile solutions can work intelligently to transform teaching and learning.”

Connected Learning For Every Mind

At BETT 2026, Samsung will demonstrate how its education ecosystem is designed to support learners and educators at every stage, from primary and secondary through to further and higher education.

Samsung’s versatile, AI-enabled devices are built to support different learning styles, abilities and teaching approaches, helping create more inclusive classrooms where technology adapts to people, not the other way around. By connecting devices to a wider ecosystem, Samsung enables smarter, more collaborative ways to learn without adding complexity for educators.

Devices That Work Better Together

At the centre of the stand is a mock classroom, where visitors can take part in short live demonstrations and enjoy scheduled speaker sessions throughout the day, featuring Samsung education specialists and industry speakers.

These sessions show how Samsung’s connected education ecosystem works in real classroom settings, focusing on practical teaching and learning scenarios rather than standalone technology demos.

Through hands-on experiences, visitors can explore Samsung’s education offering across three key areas:

• Mobile & Computing: Tablets, laptops and education-ready devices, including the new Galaxy Book6 Series, designed to support lesson planning, content creation, collaboration and hybrid learning.
• Immersive Technology: Galaxy XR[1] use cases that demonstrate how immersive and experiential technologies can enhance engagement, bring subjects to life and create new ways for students to interact with content.
• Display Solutions: Interactive whiteboards and large-format LED displays for collaborative learning spaces, including the latest WEFX and Flip WMFX, featuring AI-enabled tools such as Circle to Search and AI Classroom Assistant to support smarter classroom management.

Supporting Learning Beyond The Classroom

Alongside classroom technology, Samsung will showcase its Solve for Tomorrow programme, a year-round initiative that supports young people in developing future skills and exploring how technology can help address real-world challenges. Open to all students, the programme reflects Samsung’s ongoing commitment to empowering the next generation beyond the classroom.

Samsung’s Commitment To Education

Samsung’s presence at Bett 2026 highlights its long-term commitment to education, supporting educators, learners and institutions beyond individual products.

Working closely with schools and education bodies, Samsung develops practical, scalable and inclusive technologies that address real classroom needs, build digital skills and improve accessibility. Its intuitive, secure and easy-to-manage solutions reduce complexity for educators, helping create connected learning environments where teachers and students can thrive.

Visitors can experience connected learning for every mind by visiting Samsung on Stand NF20 at Bett.^[1]

[1]HEALTH AND SAFETY NOTICE: The Galaxy XR should not be used by children under the age of 13. If you are pregnant, elderly, have had a seizure, loss of awareness, or other symptoms linked to an epileptic condition, have pre-existing binocular vision abnormalities or psychiatric disorders, use a pacemaker or other implanted medical device, or suffer from a heart condition or other serious medical condition, please consult a doctor before using the Galaxy XR. Do not use the Galaxy XR if you are under the influence of any drugs or alcohol. Immediately discontinue use of the Galaxy XR if you experience any discomfort. For the safest experience always remain seated when using the Galaxy XR.