Whatever the personality type, from tech enthusiasts to fitness fanatics, trendsetters and home lovers, Samsung has the perfect gift to suit everyone and can beautifully wrap your tech gifts for you at Samsung KX. This year’s gift guide is packed full of award-winning tech to help give loved ones a Christmas to remember. 

For the trendsetter…

Samsung Galaxy Z Flip6 

The Galaxy Z Flip6 is the perfect gift for the trendsetter in your life. It’s the most compact Samsung smartphone to date with a new floating design that’s slim, sleek and sure to make a lasting impression. Users will always be photoshoot-ready thanks to the pro-level 50MP camera lens and FlexCam to ensure you capture your best angle. Galaxy AIi features like Photo Assist also means that you can move, delete or resize objects from your photos – the power is in your hands.  

Available in Crafted Black, White, Peach, Blue, Yellow, Mint and Silver Shadow.  

…and the ultimate accessory  

Flipsuit Case for Z Flip6 

Personalise your Galaxy Z Flip6 in a fun, fresh way. Flipsuit Case can be customised with a digital skin thanks to interchangeable design cards. When you slip in a new Flipsuit Card into your case, your FlexWindow changes accordingly to match your phone’s new look.  

For the budding photographer 

Galaxy S24 FE 

Galaxy S24 FE is the perfect entry point into the Galaxy S24 Series. Like the Galaxy Z Flip6, it also features a 50MP camera with ProVisual Engine, so you can capture brighter, richer photos and videos in enhanced detail. Packed with Galaxy AI1 smarts, Galaxy S24 FE unleashes new levels of creativity. Photo Assist features can be used to edit, enhance, resize and auto-fill the background of your photos in the touch of a button, meaning that every shot can be just the way you like it.  

Available in Graphite, Blue, Mint, Yellow. 

For the fitness fanatic 

Galaxy Ring  

Introducing a new era in fitness tracking: the Galaxy Ring. Its sleek, concave design is so comfortable you’ll forget it’s there. Durable and water-resistant, it’s perfect for all-day wear, with a battery that will see you through a whole week between chargesii. Three built-in sensors can monitor your health around the clock, and Galaxy AIiii analyses data to provide personalised health and sleep tips for better days and better nights. 

Galaxy Watch7 & Galaxy Watch Ultra  

RRP £289 and £599, respectively  

The Galaxy Watch7 is the perfect wellness companion. Bringing a whole new way to manage your day-to-day health, the lucky receiver will be impressed by its next-gen BioActive Sensor, which closely tracks fitness performance, and Galaxy AI3 provides the insights, guiding them to push their limits. 

If you are really looking to spoil the fitness buff in your life, the Galaxy Watch Ultra takes tracking to another level. Built to push boundaries, the Galaxy Watch Ultra can withstand tough heat, altitude and water pressure conditions, and has the longest batterchroy life within the Galaxy Watch line-up.  

Galaxy Watch 7 is available in Green and Cream with sizes 40MM and 44MM, and Galaxy Watch Ultra is available in Titanium Grey, Titanium Silver and Titanium White with size 47MM.  

For the music lover  

Galaxy Buds3 Pro  

The new Galaxy Buds3 Pro are perfect for music lovers. Take your listening experience to the next level with Galaxy AI-boosted Noise Control and real-time language interpretationiv, you can stay in your groove for hours. With just the touch of a button and simple gestures, you can conveniently control your phone whilst on the move.  

Galaxy Buds3 Pro is available in Silver and White.  

For the busy creative 

Galaxy Book4 Edge  

Amazingly slim and lightweight, the Galaxy Book4 Edge is an ultra-portable productivity tool. With cutting-edge AI performance powered by Microsoft Copilot+, this laptop will ensure high-speed productivity wherever you are. With Recallv and Circle to Search with Googlevi, users can problem solve, translate phrases and recall documents in a flash.  

For the home lover  

Music Frame Smart Speaker  

For the home lover who seeks stylish technology, the Music Frame Smart Speaker is the perfect gift. Designed to look just like a picture frame and blend beautifully with your home, it includes a wireless smart speaker, so you don’t need to choose between aesthetics and great sound. The perfect place to display all your best memories, the speaker also wirelessly connects to your TV and smart speaker for room-filling sound to impress the whole family. 

Samsung The Frame 4K QLED TV  

Designed to fit beautifully in your home, The Frame looks just like a picture frame – fitting perfectly into any style space. Its ground-breaking Matte Display absorbs reflections for a glare-free viewing experiencevii, no matter how bright of a room you put it in. For when you’re not watching TV, transform The Frame into a piece of art with Art Mode. What’s more, its QLED display makes for a naturally bright and colourful picture – perfect for watching sport and your favourite movies.  

For the film buff 

Samsung The Freestyle 2nd Projector 

A portable projector which can display screen size from 30” to 100”. Its easily adjustable and working on both walls and ceilings – perfect for watching your #1 TV show in any space. The Freestyle produces a clear and sharp picture every time – just turn it on and let The Freestyle work its magic. 360-degree sound also makes for immersive viewing wherever you watch, and it also has a Gaming Hub for those who like to game on the go – no console required.  

For the gaming enthusiast 

Odyssey G8 OLED Smart Gaming Monitor  

The perfect gift for gaming enthusiasts is the Odyssey OLED Smart Gaming Monitor, packed with features to deliver the sharpest and smartest gaming experience yet. Content literally springs to life whilst you’re in action with the 4K OLED screen; dive into the shadows with purer black levels and focus without distraction thanks to OLED Glare Free technology.  

Gift wrapping at Samsung KX 

Head down to our experience store in King’s Cross to enjoy festive hot drinks and get custom complimentary wrapping for unforgettable tech gifts. You can also personalise your Music Frame with photos printed and inserted in-store. See you this Christmas! 

Gift big with Christmas cashback offers on Samsung.com 

On Samsung.com, from 4th-22nd December, customers can claim up to £250 on selected mobile products, and up to a whopping £500 on selected home electronics. Full terms and conditions apply. Visit  Christmas Cashback | Deals & Promotions | Samsung UK for more details. 

Anyone can be a creator with the Samsung Galaxy Z Fold6 and Z Flip6, foldables packed with features that let you easily create high-quality content, even if you don’t think you have the professional skills. And because your phone is a device you carry with you every day, you will always have an opportunity to use the world around you for inspiration.

Here are just some of the ways in which the Galaxy Z Fold6 and Z Flip6 with Galaxy AI^[1] can enable you to be creative by seeing your drawings, photos and videos in a whole new way.

Start with a sketch, end with a masterpiece

We all take a lot of photos on holiday with friends, but there’s always one that stands out as the pick of the bunch. Sometimes, you might want to add a personal twist to it, like adding a crown to the head of the birthday girl, but not having the right apps or knowledge of how to use them holds you back. Sketch to Image^[2]on the Galaxy Z Fold6 and Z Flip6 with Galaxy AI is here to help with that.

Start with a quick and simple sketch of what you want to see on a photo you’ve taken. In seconds, it will be converted into a photorealistic object that matches the mood of the photo — right before your eyes.

With Sketch to Image, your rough sketches are turned into stunning works of art. You can either layer them on top of an existing photo, like your favourite holiday pictures, or you can even start with a blank canvas and create something beautiful from scratch. There are also additional options to further customise your creations by selecting from different styles, such as watercolour or 3D cartoon.

Let AI remix your portrait

Across the many different social media platforms we all use, one common element is the profile picture. With Portrait Studio^[3], you can create a profile photo that stands out. Usually, the photo that you take of yourself is the end product, but with Portrait Studio it’s just the beginning. Whether you’d like to see yourself as a comic book character, a 3D cartoon, a watercolor painting or a sketch, Portrait Studio can create something truly unique.

Start by taking a picture of yourself, then select Portrait Studio, which you’ll find within Photo Assist in the Gallery app, and choose the style of image you’d like the AI feature to create. From there, hit ‘Generate’ and let Galaxy AI make your photo instantly sharable. You’ll have a new and unique profile photo, and everyone will be asking you how you did it.

Slow motion without the preparation

Sometimes, you want to capture a moment in a way that a picture never can. A great video always catches people’s attention, and now you can use Instant Slow-Mo^[4] to give your clips an added sense of drama. That video of you pulling off an impossible trick at the skate park or gracefully waving a scarf in the sea breeze is much more fun when slowed down. Instant Slow-Mo makes it easy to create that effect in the videos you already have.

Galaxy AI enables this feature to work well for the times when you forgot to film in slow motion in the first place. It uses AI Frame Rate Conversion (AI FRC) technology to generate intermediate frames of movement to fill in the gaps between frames already there, which helps to maintain picture quality.

To use Instant Slow-Mo, play a video in the Gallery app and tap and hold on the screen at the point you want to slow down. You can see the effect happen in real time, while also having access to additional options to perfect your video. To share the video with friends, it’s as simple as pressing the share button, viewing the preview, selecting to share the slow-mo clip, and using Quick Share to send it to your friends nearby.

Instant Slow-Mo will give a new creative streak to your clips and make you want to press play again and again.

With Galaxy AI on the Galaxy Z Fold6 and Z Flip6, you’re never short of ways to make your photos and videos look amazing. Your quick sketches can become gorgeous 3D visuals, and you can give yourself a whole new look — whether that’s through AI-generated accessories or by reimagining yourself as a cartoon. Your videos can look more like movies, complete with slow-mo.

You’re already more creative than you think, and with the Galaxy Z Fold6 and Z Flip6, you now have the tools in your hand to express your creativity in new ways.

[1] Available AI features may differ by model. Samsung Account login is required to use certain AI features.

[2]Sketch to image requires a network connection and Samsung Account login. Editing with Sketch to Image may result in a resized photo up to 12MP. The accuracy and reliability of the generated output is not guaranteed.

[3] Portrait Studio requires a network connection and Samsung Account login. Supports JPG, HEIC (HEIF), BMP and PNG files. The background must not be transparent. Editing with Generative Portrait results in a resized photo up to 12MP. The accuracy and reliability of the generated output is not guaranteed.

[4]Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.

LONDON, U.K. Sept. 19 2024: Samsung has today launched Found In Translation, its hunt to find a new ‘Galaxy AI Champion’ who will be offered the chance to put its Galaxy AI to the test on their next travel adventure.

New research from Samsung has revealed that 69% of British holidaymakers^[1] admit their experiences abroad would be improved if they could communicate better with locals. To help address this, Samsung will invite the chosen traveller to plan their ultimate adventure, blog about their journey, and experience Galaxy AI in action.

In partnership with Emily in Paris star Samuel Arnold, who finds himself frequently travelling the globe, Samsung has also launched a travel hub for would-be adventurers where they can find more information on how to secure the role and how AI can improve their travel experiences.

The travel hub also features a new video starring Samuel in which he travels across Europe, bringing to life the Galaxy AI features.

The Galaxy AI Champion will be equipped with a tech bundle including the new Galaxy Z Flip6, as well as a travel fund, so they can shape their own unique holiday.

When planning their journey, the Galaxy AI Champion will be able to scour social media for travel inspiration, using Circle to Search with Google^[2] to identify everything from dream destinations to the local dishes.

While on their trip, Interpreter^[3] will allow them to communicate with locals to discover hidden gems only true natives know about. On the Galaxy Z Flip6, they can use the new conversation mode that enables both parties to conveniently view translations on the main and cover screens for an easy conversation.

They can use Live Translate^[4] to book their itinerary over the phone – from local restaurant bookings to excursions and can capture their holiday in stunning detail using the 50MP camera on their new Galaxy Z Flip6 and edit their pictures to remove any pesky photobombers using Photo Assist^[5].

Samuel Arnold, actor and Emily In Paris star, said: “Experiencing different cultures and getting lost in new destinations is good for the soul. I’m thrilled to be partnering with Samsung to give someone the opportunity to make their travel dreams come true. The Galaxy AI Champion will be able to throw themselves into their adventures, knowing that features like Live Translate and Circle to Search will be there to assist them every step of the way.”

Samsung is inviting anyone from the U.K. to enter to be the Galaxy AI Champion. All candidates need to do is head to the Samsung travel hub where they^[6] will find details of how to enter – alongside holiday hot-picks from Samuel Arnold and travel expert and Founder of Girls Who Travel, Brontë King.

Found In Translation comes as Samsung’s new research reveals that over a third (44%) of Brits struggle to ask for directions, understand local customs (23%) and even (29%) order food – with over half of travellers (60%) admitting to pointing at menus! Live Translate and Interpreter can effortlessly solve this in real-time – meaning no more lost in translation moments.​

The research also found that language difficulties mean people stick to the comfort of tourist traps, with almost three-quarters (69%) of Europeans saying they would experience more hidden gems if they could speak to locals and almost a fifth (18%) admitting they’ve been put off travelling to bucket-list destinations because they can’t speak the local language.

There is huge appetite amongst jet-setters to chase adventures, as 55% admit they use social media to discover new destinations, hidden gems and unique travel experiences. Circle to Search makes tracking these down seamless, as it allows users to quickly search for information on their screen by using a simple gesture. With just one swoop of the finger, the results will show exactly where they can find their desired locations, souvenirs or dishes.

Taking the perfect photo on your travels is important for capturing memories. Young people agree, with 22% of 18-34 year olds saying their holiday photos have been ruined by people they don’t know in the background. Photo Assist goes beyond basic tweaks, allowing travellers to effortlessly edit photos so the picture-perfect memories live on forever.

About Live Translate and Interpreter

Live Translate: produces two-way, real-time voice and text translations of phone calls, making it easier than ever to book reservations while travelling or chat with your grandparents in their native language. Supported languages include English (US/India/Great Britain/Australia), Portuguese (Brazil), Spanish (Spain/Mexico/US), Chinese (Simplified/Hong Kong), French (France/Canada), Korean, German, Italian, Japanese, Thai, Polish, Arabic, Hindi, Vietnamese, Russian, Indonesian

Interpreter: can instantly translate live conversations through a user-friendly split-screen view, allowing people standing opposite each other to read a text translation of what the other person is saying. Supported languages include Chinese, English (India, United Kingdom, United States), French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Spanish (Mexico, Spain, United States), Thai and Vietnamese.

The One UI 6.1 software update is required to use Galaxy AI features. Live translation during calls is available on the Galaxy S24 series, S23 series, S23 FE, S22 series, Z Fold6, Z Flip6, Z Fold5, Z Flip5, Z Fold4, Z Flip4, Tab S9 5G series, and Tab S8 5G series.

Contest: the Galaxy AI Champion is a contest that comprises four separate elements – a prize draw for entrants in United Kingdom, France, Germany, Sweden, Switzerland, Austria and Greece, and three separate video competitions for entrants from each of Italy, Spain and Poland.

Research methodology:

Conducted by: Opinium Research

Sample: 12,000 Adults from the UK, Spain, France, Italy, Germany and Poland

Fieldwork dates: 11th to 19th July 2024

[1] Research was conducted in July 2024 by Opinium Research, consisting of 12,000 adults from the United Kingdom, France, Germany, Spain, Italy, and Poland.

[2] Requires network connection. Availability of search functions and its supported apps may vary by language and device. Results may vary depending on visual matches. Samsung account log in may be required for certain AI features.

[3] Samsung account login is required. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.

[4] Samsung account login is required. Available in 16 languages from launch.

[5] Samsung account login is required.

[6] Samsung Electronics (UK) Ltd. UK residents aged 18+ only. Enter by posting a 30 second video on Instagram, tagging @SamsungMobile and including “#FoundInTranslation” and “#Samsung” in the caption between 08:00 (BST) on 19 September 2024 and 23:59 (BST) on 26 September 2024 for a chance to win a ZFlip6 Phone, a €4,000 holiday voucher, and €1,000 in cash. Winner selected at random from all valid Entries. Maximum 1 Entry per Participant. See www.samsung.com/uk/explore/brand/found-in-translation for full T&Cs.

Not anymore. In the spirit of a ‘Games Wide Open’ at Paris 2024, Samsung is helping athletes create and share new, more personal memories of the celebration atop the podium with the Victory Selfie powered by Galaxy.

In an Olympic Games first, medalists at Paris 2024 have been documenting their ceremonies from their own perspective as they were handed the Galaxy Z Flip6 Olympic Edition on the podium to take their Victory Selfie after receiving their Olympic medals. The selfies have been uploaded automatically and wirelessly to the Athlete365 portal so athletes can share their moments on a whole new level — perfectly aligning with Samsung’s belief that ‘Open always wins’ and that openness creates new perspectives and infinite possibilities.

“To be able to share the moment of achieving my dream of winning a medal with my fans, family and friends around the world — through my own perspective — was incredible,” said Team Samsung Galaxy member Rayssa Leal (Skateboarding, Brazil). “It not only amplified a moment I’ll never forget but also celebrated the camaraderie beyond the competition as my fellow medalists and I took the Victory Selfie together on the podium.”

Samsung Newsroom picked some of the best shots from the Paris 2024 medal ceremonies below. The new Victory Selfie program will continue throughout the Olympic Games Paris 2024.

(From left) Silver medalist Liz Akama and gold medalist Coco Yoshizawa of Team Japan and bronze medalist and Team Samsung Galaxy member Rayssa Leal of Team Brazil pose for their Victory Selfie after the women’s street skateboarding competition. (Photo by Samsung / Getty Images)

(From left) Silver medalists Jihyeon Keum and Hajun Park of Team Republic of Korea, gold medalists Yuting Huang and Lihao Sheng of Team People’s Republic of China and bronze medalists Alexandra Le and Islam Satpayev of Team Kazakhstan pose for the first-ever Victory Selfie after the 10m air rifle mixed team shooting competition. (Photo by Charles McQuillan / Getty Images)

(From left) Silver medalists Sarah Bacon and Kassidy Cook of Team USA, gold medalists Yani Chang and Yiwen Chen of Team People’s Republic of China and bronze medalists Yasmin Harper and Scarlett Mew Jensen of Team Great Britain pose for their Victory Selfie with the Samsung Galaxy Z Flip6 Olympic Edition after the women’s synchronized 3m springboard diving competition. (Photo by Sarah Stier / Getty Images)

(From left) Silver medalist Anna Henderson of Team Great Britain, gold medalist Grace Brown of Team Australia and bronze medalist Chloe Dygert of Team USA pose for their Victory Selfie after the women’s individual time trial road cycling competition. (Photo by Tim de Waele / Getty Images)

(From left) Silver medalist Filippo Ganna of Team Italy and gold medalist Remco Evenepoel and bronze medalist Wout van Aert from Team Belgium pose for their Victory Selfie after the men’s individual time trial road cycling competition. (Photo by Jan Woitas / Getty Images)

(From left) Silver medalist Elijah Winnington of Team Australia, gold medalist Lukas Märtens of Team Germany and bronze medalist Woomin Kim of Team Republic of Korea pose for their Victory Selfie after the men’s 400m freestyle swimming competition. (Photo by Sarah Stier / Getty Images)

(From left) Silver medalist Fares Ferjani of Team Tunisia, gold medalist Sanguk Oh of Team Republic of Korea and bronze medalist Luigi Samele of Team Italy pose for their Victory Selfie after the men’s sabre individual fencing competition. (Photo by Patrick Smith / Getty Images)

(From left) Silver medalist Baasankhuu Bavuudorj of Team Mongolia, gold medalist Natsumi Tsunoda of Team Japan and bronze medalists Shirine Boukli of Team France and Tara Babulfath of Team Sweden pose for their Victory Selfie after the women -48 kg judo competition. (Photo by Patrick Smith / Getty Images)

(From left) Silver medalist Yeji Kim and gold medalist Ye Jin Oh of Team Republic of Korea and bronze medalist Manu Bhaker of Team India pose for their Victory Selfie after the women’s 10m air pistol shooting competition. (Photo by Charles McQuillan / Getty Images)

From July 26 to August 13, customers in the UK and Ireland can claim back up to £150 when purchasing selected Samsung products on Samsung.com^[1]. Plus, go for gold and win double cashback with a 1 in 3 chance to make it £300. Devices that qualify for this winning offer include the latest Galaxy Z Series or Galaxy S24 Series.

The all-new Galaxy Z Fold6 and Galaxy Z Flip6 offer versatile and flexible form factors and are the most powerful Galaxy Z Series to date. With the introduction of the new Galaxy Z Series, Samsung is opening the next chapter of Galaxy AI^[2]. The iconic form factor of the Galaxy Z Fold’s large screen and Galaxy Z Flip’s FlexMode maximise AI capabilities, driving a new era of productivity and creativity. From offering summaries with Note Assist^[3] to translations of live conversations with Interpreter^[4], Galaxy AI simplifies everyday life.

Products featured in the offer include:

• Galaxy Z Fold6
• Galaxy Z Flip6
• Galaxy S24 Ultra
• Galaxy S24+
• Galaxy S24

Claiming the cashback is simple:

1. Buy a qualifying Samsung product between 26^th July – 13^th August from Samsung.com to be eligible to receive up to £150 cashback reward. 1 in 3 chance of doubling reward is offered at point of claim.
2. Submit the claim between 30 days of the purchase date.
3. Samsung will send a notification within 5 working days if the claim is approved, and progress can be tracked anytime.
4. Once the claim has been approved, cashback will be sent to the bank account provided on the Claim Form within 45 days.

If you’re an existing Samsung Rewards Member, you can guarantee gold by doubling the value of your Rewards Points when you spend them on selected Samsung products^[5], including the latest Z Series devices Galaxy Z Fold6 and Z Flip6!

Full terms and conditions apply. Visit https://samsungoffers.claims/summercashback2024 for more details.

^{About Samsung’s Involvement in the Olympic Games}

^{Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Olympic Games for Paris 2024 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will change the way the world experiences the Olympic Games.}

^{About Samsung’s Involvement in the Paralympic Games}

^{Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.}

[1] Purchase from Samsung.com by 13.08.24. Claim from Samsung within 30 days of purchase.  Max 4 Claims per household. 1 in 3 chance of doubling reward is offered at point of claim.

[2] Available AI features may differ by model. Samsung Account login is required to use certain AI features.

[3] Samsung account login is required. Requires a network connection. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[4] Samsung account login is required. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.

[5] Purchase from Samsung.com by 11.08.24. To participate you must be a Samsung Rewards member and be signed-in to your Samsung Account at the time of purchase. Spend your Samsung Rewards Points on a Galaxy S24 Series, Galaxy Z Fold6, Z Flip6, Galaxy Tab S9 Series tablet, Galaxy Book4 Series laptop, Odyssey OLED gaming monitor, or any Galaxy Buds, and receive double their usual value, up to a maximum additional value of £75.

London, UK – Commuters were stopped in their tracks this morning as they spotted a full size, folded London bus in East London.

The iconic single decker, which measures 6m by 6.2m appeared to have been folded upwards at 90-degree angle with is rear end nearly six metres off the ground.

The bus forms part of a public art project, specially commissioned by Samsung to celebrate the release of the Galaxy Z Fold6 and Galaxy Z Flip6, which come with a range of new features now with Galaxy AI.

Created by artist Caspar Philips, the bus which includes a host of recycled materials from real London buses, was constructed to the accurate scale of a real single decker bus taking a total of 2 months to design and build.

Additional public art installations include a folded bench, lamppost and telephone box, created by designer Jem Hughes, in Old Street which has been aptly renamed to Fold Street temporarily in partnership with TfL as they unveil their new foldable range.

Across the Tube station, selected roundels, areas around benches in platforms and signs at the station entrances have been temporarily changed to say Fold Street.

The iconic domed telephone box was complete with a payphone and phone book, with the lamppost folding at nearly three metres tall.

The public will be able to see the art installations for themselves as they remain in situ for  4 x days until 27^th July 2024.

The latest Galaxy Z series is the slimmest, lightest and most durable foldable series yet, and with Galaxy AI, customers can experience a new era of communication.

Annika Bizon, Director of Marketing, Omnichannel & Head of Ireland – MX Division said:

“Welcome to Fold Town! To celebrate the arrival of the new Galaxy Z series we wanted to flip East London upside down with a series of unexpected activations, including the renaming of Old Street to Fold Street.

Samsung has a heritage of innovation, from folding glass in our Galaxy Z Series, to folding buses and iconic landmarks. We are so excited for consumers to experience our unique Fold Street activation across East London.”

Whether using the Galaxy Z Fold’s large screen, Galaxy Z Flip’s FlexWindow or making the most of FlexMode, the new Z series will provide more opportunities to maximise AI capabilities including Circle to Search with Google and Live Translation.

The Samsung Galaxy Z Fold6 and Galaxy Z Flip6 is widely available in Samsung channels and major UK retailers, visit www.samsung.com/uk for more details.

* Samsung partnership with TfL will see Old Street renamed to Fold Street from 24-28^th July.

Signage on maps, in-train and most station announcements will remain as Old Street. TfL has engaged with Moorfields Eye Hospital to minimise the impact this temporary change may cause to anyone visiting the hospital.

LONDON, U.K – 24 July, 2024 – Samsung Electronics Co., Ltd. today announced the global availability of Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Watch Ultra, Galaxy Watch7, Galaxy Buds3 series and the much anticipated Galaxy Ring.

“We’ve seen significant consumer excitement following the unveiling of our latest Galaxy devices in Paris earlier this month,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “By integrating the power of Galaxy AI into our versatile foldable devices as well as expanding it to our ecosystem portfolio, we are continuing our commitment to putting the potential of AI into the hands of millions around the world.”

Galaxy Z Fold6 and Flip6: New and Versatile AI Experiences

The new Galaxy Z Fold6 and Flip6 have opened the next frontier of Galaxy AI^[1], leveraging their unique form factors that advance communication, productivity and creativity like never before. When it comes to communication, easily understand someone in another language whether just by listening or having a conversation with Interpreter^[2], making the most of the unique dual screen form factor. Reply while on the move with Suggested replies^[3], which recommends tailored responses to messages without even needing to open the device. Stay productive with Composer^[4], which generates emails and social posts based on just a few simple keywords, and Note Assist^[5], which offers a new PDF overlay translation feature, as well as transcription of audio files. Creativity is boosted with Photo Assist^[6], a suite of AI-powered editing tools to create professional-grade content effortlessly. Plus, FlexCam, now supported by Auto Zoom^[7], automatically frames up the perfect selfie all hands-free.

The Galaxy Z Fold6 and Flip6 are the slimmest and lightest, as well as the most durable Z series ever. The display has been upgraded thanks to enhanced layers on the main screen, which not only offer durability, but also visibly improve the crease. Galaxy Z Fold6 offers a new cover screen ratio, which also fits more naturally in the hand, while Galaxy Z Flip6 delivers a flagship-level camera experience, longer battery life and for the first time ever, a vapour chamber to maximise performance on-the-go.

Enhanced Galaxy Ecosystem Powered by Galaxy AI

The newest additions to the Galaxy Watch line-up are central to Samsung’s vision for enhancing digital health and everyday wellness through Galaxy AI. Galaxy Watch Ultra and Galaxy Watch7 allow tracking of advanced glycation end products (AGEs)^[8] for the first time for a better understanding of metabolic health, while a Dual-frequency GPS system^[9] tracks location more precisely than ever for workouts in any outdoor environment from busy cities to dusty trails.

Galaxy Ring^[10] is the newest form factor, offering Samsung’s powerful sensor technology in the smallest wearable yet. The distinct concave design is stylish and durable with a Titanium Grade 5^[11] finish, built for extended wear and 24/7 health monitoring^[12]. With sleep being the foundation of wellness, Galaxy Ring is the optimal form factor to offer Samsung’s best-in-class sleep analysis^[13] and powerful sleep AI algorithm, based on all-new sleep metrics for a more detailed analysis and understanding of sleep.

Galaxy Buds3 series offers a sleek new blade design for a modern yet practical style, and with Canal Type for Galaxy Buds3 Pro and Open Type for Buds3, there is a pair to suit everybody regardless of their preference. Ultra High Quality^[14] Audio delivers superb detail in every sound and with Super-Wideband Call^[15] feature, phone calls can also be heard in flawless quality even when in noisy environments.

Availability

The Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Watch Ultra, Galaxy Watch7, Galaxy Buds3 series and Galaxy Ring will be generally available on samsung.com, Samsung KX, Samsung Experience stores as well as selected retailers from 24 July, 2024.

The Galaxy Z Fold6 is available in Silver Shadow, Pink and Navy. Galaxy Z Flip6 also offers Silver Shadow, in addition to Yellow, Blue and Mint colours.

Galaxy Watch Ultra is available in a 47mm size in Titanium Grey, Titanium White and Titanium Silver. Galaxy Watch7 is available in two sizes, 40mm and 44mm. Choose from Green and Cream colour options for 40mm and Green and Silver for 44mm.

Galaxy Buds3 series is available in two colours, Silver and White.

Galaxy Ring is available in nine size options to ensure the perfect fit with three colour choices – Titanium Black, Titanium Silver and Titanium Gold.

For more information, please visit: Samsung Newsroom, Samsungmobilepress.com, or Samsung.com.

[1] Available AI features may differ by model. Samsung Account login is required to use certain AI features.

[2] Samsung account login is required. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.

[3] Samsung account login is required. Requires network connection. Suggested replies is only supported from the FlexWindow.

[4] Composer requires a network connection and Samsung Account login. Service availability may vary by language. Accuracy of results is not guaranteed.

[5] Samsung account login is required. Requires a network connection. Must meet length requirements to activate feature.

[6] Samsung account login is required.

[7] Auto Zoom is limited in low-light conditions. Auto Zoom mode will disengage if the zoom is manually adjusted or if switched between front and back camera.

[8] AGEs Index monitoring is only available on Galaxy Watch7 and Galaxy Watch Ultra. The Galaxy Watch uses light sensors that operate within the limits set by the IEC62471 safety regulations. However, people with photosensitive skin may have adverse reactions to light, such as skin discoloration or a rash. Avoid using this feature if you experience symptoms of photosensitivity. AGEs Index monitoring is for fitness and wellness only, not for the diagnosis and treatment of any medical condition. If you’re concerned about your health, please consult a medical professional for advice.

[9] GPS accuracy may vary depending on network environment and other factors. GPS function requires internet connection. Can be used on LTE models without paired smartphone. Non-LTE models require Bluetooth connection to paired smartphone.

[10] Galaxy Ring must be paired with a smartphone with Android 11.0 or above and minimum 1.5GB Memory. Galaxy Wearable app, Samsung Health app (v6.27 or above) and Samsung account login are required.

[11] Titanium is only applied on Galaxy Ring device frame.

[12] Samsung Health tracking features are intended for general wellness and fitness purposes only. Not intended for use in the detection, diagnosis, treatment, monitoring or management of any medical condition or disease. Any health-related information accessed through the device and application should not be treated as medical advice. Users should seek any medical advice from a physician.

[13] Sleep tracking features are intended for general wellness and fitness purposes only. Not intended for use in the detection, diagnosis or treatment of medical conditions or sleep disorders. The measurements are for your personal reference only. Please consult a medical professional for advice.

[14] Ultra-high quality audio up to 24bit/96kHz’ is available on Galaxy S24 series, S23 series, Z Fold6, Z Flip6, Z Fold5, Z Flip5 and Tab S9 series with One UI 6.1.1 or above. Ultra-high quality audio feature is only available on select Samsung Galaxy devices at this time. Additional devices may be supported in the future.

[15] Super-Wideband call feature allow Buds to transmit voice up to 16kHz, while previous BT earphones only transmit up to the 8kHz band.

The Paris 2024 Olympic Edition phone is a special edition of the brand new Galaxy Z Flip6, just announced at Galaxy Unpacked on July 10^th. In order to ensure timely delivery to all Paris 2024 athletes even before the official market launch, Samsung worked with the International Olympic Committee (IOC) more closely than ever, coordinating special and more secure transport programmes.

The custom-built smartphone is specifically designed to enhance the athletes’ Games-time experience and is the first-ever Olympic Edition to feature Galaxy AI. It comes pre-loaded with a full suite of exclusive services and useful apps, including an eSIM of 100GB 5G data, an unlimited complimentary public transport access card, and several official Olympic apps, designed to help the athletes open up new experiences and connect with new people while they are in Paris.

A proud Worldwide Olympic and Paralympic Partner, the Galaxy Z Flip6 Olympic Edition continues Samsung’s over three-decade-long legacy of providing its cutting-edge technology and mobile innovations in support of the Games.

Nearly 17,000 Samsung Galaxy Z Flip6 Olympic Edition arrived in the Paris 2024 Olympic and Paralympic Village via a dedicated and specially coordinated transport programme, to be ready for distribution to all competing athletes at Paris 2024. Photo Credit: Samsung.

Bruno Cetraro Berriolo from the Uruguayan rowing team as the first athlete to receive the Galaxy Z Flip6 Olympic Edition at the Olympic rendezvous @ Samsung showcase within the Paris 2024 Olympic and Paralympic Village. Photo Credit: Samsung.

Team Mozambique athlete Deizy Nhaquile shows off her Samsung Galaxy Z Flip6 Olympic Edition and her S21 5G Olympic Games Edition from the Tokyo Olympics.

Team South Africa take a selfie after receiving their Samsung Galaxy Z Flip6 Olympic Edition at the Olympic rendezvous @ Samsung | Village Plaza. Photo Credit: Samsung.

Team Germany athletes share a selfie with their Samsung Galaxy Z Flip6 Olympic Edition at the Olympic rendezvous @ Samsung | Village Plaza. Photo Credit: Samsung.

Team GB athletes pose with their Samsung Galaxy Z Flip6 Olympic Edition at the Olympic rendezvous @ Samsung | Village Plaza. Photo Credit: Samsung.

Team Australia athletes Aran Zalewski, Tom Craig and Ky Willott take a selfie after receiving their Samsung Galaxy Z Flip6 Olympic Edition at the Olympic rendezvous @ Samsung | Village Plaza. Photo Credit: Samsung.

Team France athletes Tiziana Raspo, Camelia Bouloukbachi and Pasiphae Lalou Stephanie Martineaud Peret pose with their new Samsung Galaxy Z Flip6 Olympic Edition at the Olympic rendezvous @ Samsung | Village Plaza. Photo Credit: Samsung.

Team Korea Nam Suhyeon, Lim Sihyeon and Jeon Hunyoung show off their Samsung Galaxy Z Flip6 Olympic Edition at the Olympic rendezvous @ Samsung | Village Plaza showcase. Photo Credit: Samsung.

Team USA Casey Kaufhold and Jennifer Mucino-Fernandez proudly show their new special edition Pins and Samsung Galaxy Z Flip6 Olympic Edition FlipSuit at the Olympic rendezvous @ Samsung | Village Plaza showcase. Photo Credit: Samsung.

LONDON, United Kingdom – July 17, 2024 – Samsung Electronics Co., has released a new single called “Open Always Wins” in collaboration with K-Pop icons TOMORROW X TOGETHER (TXT), consisting of SOOBIN, YEONJUN, BEOMGYU, TAEHYUN, and HUENINGKAI. The new Galaxy brand anthem, which was first teased at Galaxy Unpacked last week, champions the pursuit of goals with an open mind, echoing Galaxy’s own core values of openness.

Set to an energetic guitar riff, “Open Always Wins” is an alternative rock track featuring the powerful vocals of TXT. Band members SOOBIN, YEONJUN, TAEHYUN and HUENINGKAI participated in penning the lyrics and based them on their own feelings and experience of openness.

“We are proud to have collaborated with our Galaxy Ambassadors, TOMORROW X TOGETHER, to create a brand anthem that encapsulates the spirit of openness authentically,” said Jamie Park, VP & Head of the Experience Marketing Group, Mobile eXperience Business at Samsung Electronics. “We hope it inspires listeners to embrace openness in their own lives, and the experiences and opportunities that come with it.”

The track is brought to life in a new music video that intertwines scenes of TXT preparing for a performance, with appearances from Team Samsung Galaxy athletes, celebrating their efforts and challenges across various sports.

The new single has launched today across multiple music platforms — including YouTube Music, Spotify, Melon, Genie, Bugs, Flo and Vibe — and the accompanying music video will be available to watch on Samsung’s official YouTube channel.

In conjunction with the music video release, the “Open Always Wins” dance challenge will kick off as well, encouraging fans worldwide to show their support and cheer for their favourite athletes.

“We’re excited to collaborate on this meaningful project with Samsung. We’ve infused our single with a sincere message of encouragement, rooting for everyone to bravely face challenges without being disheartened by failure,” said TOMORROW X TOGETHER. “We believe those who overcome and progress through obstacles are the true champions.”

The new Olympic Edition for Paris 2024 is the first-ever Olympic Edition to feature Galaxy AI. Designed to elevate the athletes’ Games-time experience from the moment they arrive in Paris, it is the first to come pre-loaded with a full suite of exclusive services and useful apps. In addition, it marks the first time Samsung’s newest product is being made available to athletes before the official market launch of the Galaxy Z Flip6. The Olympic Edition Galaxy Z Flip6 will also take centre stage at the Olympic Games as the first Olympic Edition to play an integral role on the podium.

It boasts the new Galaxy Z Flip6’s compact and versatile design, in a striking yellow colourway adorned with the Olympic rings and Paralympic agitos in gold. To dress up the phone, Samsung partnered with the Parisian Men’s Luxury Maison, Berluti, who designed the Team France’s official outfits for the Paris 2024 Opening Ceremony, to create an exclusive Flipsuit Case that will accompany each device. Made from Venezia leather, each Flipsuit Case has a unique patina featuring a vibrant colour mix inspired by the Olympic rings, celebrating the Olympic spirit and values of excellence and unity.

“Samsung has pushed the boundaries of mobile technology in support of the Olympic and Paralympic Games and its athletes for nearly three decades,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “We are honoured to deliver our newest Galaxy innovation to the inspiring athletes of Paris 2024 – and give them the opportunity to experience the powerful and intelligent Galaxy Z Flip6 firsthand, even before its official market launch. We are excited to see how our technology opens up athletes’ Games-time experience like never before — from creating meaningful connections, to sharing and capturing lifelong memories while in Paris and beyond.”

Enhancing the Athletes’ Experience at Paris 2024 with Devices Powered by Galaxy AI

Samsung’s decision to provide its latest addition to the Galaxy portfolio to Paris 2024 athletes before its official market launch stems from the crucial role Galaxy AI technology plays in accelerating a new era of communication, productivity, and creativity on a smartphone. The Galaxy Z Flip6 Olympic Edition includes a range of useful innovations to help athletes open up new experiences throughout the Games, including the following Galaxy AI communication features that will help athletes from around the world connect with ease while in Paris:

• Live translation^[1] – translates phone calls directly on the device in real-time into 16 different languages, making it easy for athletes to call the Olympic hotlines and local contacts in their native language, using Samsung native and select third-party apps.
• Interpreter^[2] – instantly translates live conversations, allowing athletes to chat with other athletes and volunteers and receive a live translation of what they’re saying on screen – while still speaking face-to-face, thanks to the phone’s unique dual screen.
• Composer^[3] – helps to draft emails and social media posts in apps by using simple keywords. For social media app specifically, it even analyses the tone of past content, making it easier for athletes to express their excitement at some of the competition’s most thrilling or poignant moments.

Athletes can also use Galaxy AI on the Olympic Edition phone to help prepare for competition, enhance their creativity, and capture lifelong memories at Paris 2024, with features including:

• Instant Slow-mo^[4] – allows athletes to record, share and analyse their performances in slow motion, making it easier for them to refine their technique.
• Photo Assist^[5] – enables athletes to get the perfect shot every time, by resizing, repositioning or even removing unwanted objects within photos.

Built-in Services and Apps Making the Olympic and Paralympic Experience Fun and Easy

To make it easier for athletes to use the phone while in Paris and beyond, each Galaxy Z Flip6 Olympic Edition will come with an eSIM of 100GB 5G data in partnership with Orange, and two years of Samsung’s global warranty. Additionally, to keep track of the latest Games-time schedules and travel around the Olympic venues with ease, several official International Olympic Committee (IOC) apps such as Athlete 365^[6], Olympic Shop, Paris 2024, Transport Accred App, and IOC hotline will be pre-loaded. 

Via Samsung Wallet^[7], it also will come pre-loaded with an in-app pass for free beverages in vending machines located throughout the Olympic and Paralympic Village in partnership with fellow Worldwide Partner, The Coca-Cola Company, and an unlimited complimentary public transport access card, in partnership with Île-de-France Mobilités (IDFM), so they can enjoy touring the city of Paris and its region.

To bring some fun and personalisation to the athlete experience, each Galaxy Z Flip6 Olympic Edition will feature a suite of interactive, Paris 2024-themed apps, as well. These include PinQuest and Galaxy Experience for collecting and exchanging real and digital pins during Games-time, Olympic Go!, the official Olympic Game, and Galaxy Skateboard, a new game featuring the Phryges, the Paris 2024 mascots.

Sharing Moments of Victory from the Podium Firsthand

Standing atop the Olympic and Paralympic podium during the medal ceremony and realising a lifelong dream is one of the most emotional and memorable moments an athlete can experience. Traditionally photographed by accredited media only because athletes have been prohibited from bringing personal belongings — including their mobile phones — to the ceremony, the view has always been captured from a distance and not through an athlete’s own lens.

For the first time in Olympic and Paralympic Games history, Samsung will provide the Galaxy Z Flip6 Olympic Edition for use on the podium at Paris 2024, so athletes can create their own memories and emotions via a new, victory selfie. Samsung’s customised technology will map and sort the athletes’ selfies by sport and upload them to Athlete365 in real-time, which will allow athletes to save and share their iconic moments with family and fans.

The Galaxy Z Flip6 Olympic Edition will be displayed at Olympic rendezvous @ Samsung showcases, including the one at Champs-Elysees 125, starting 12 July. In collaboration with the IOC and International Paralympic Committee (IPC), athletes will receive their Galaxy Z Flip6 Olympic Edition from Samsung starting 18 July.

_{[1]Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone apps and some third-party apps. Support may vary by region. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.}

_{[2] Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary.}

_{[3] Composer requires a network connection and Samsung Account login. Service availability may vary by language. Accuracy of results is not guaranteed.}

_{[4] Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.}

_{[5] Features for Photo Assist require a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.}

_{[6] Athlete365 is the official Olympic athlete community created to grow the Olympic athlete community and make athletes’ lives better. It offers support to Olympic athletes on their journey to the Olympic Games and after by providing digital and physical spaces in which they can learn, express themselves and connect to the wider athlete community.}

_{[7] Free beverages benefit will be available from 26 July – 8 September 2024 and the complimentary public transport access benefit will be available from 15 July – 15 September 2024}