Samsung has today unveiled The Fold Inn, a one-of-a-kind London pub inspired by its all-new foldable devices. Located in the heart of London, the immersive experience reimagines a traditional pub through the lens of leading foldable design.

The opening follows Samsung’s Galaxy Unpacked event in London yesterday, where three new Galaxy Z series devices were revealed. Like the London pub, the new Galaxy Z Fold devices offer something for everyone. The Fold Inn invites guests to experience the design, creativity and versatility that have defined the Galaxy Z series since 2019, reimagined through one of London’s most iconic social spaces.

Featuring a striking folded bar, The Fold Inn serves a bespoke drinks menu inspired by the new line-up, with each signature serve reflecting the unique personality and purpose of a different device through a distinct area of London:

The Soho Sipper

Inspired by the Galaxy Z Fold8
For those who always have something new to watch. A new kind of foldable experience built for those who want to explore, discover, and get immersed in their favourite content.

The City Pour

Inspired by the Galaxy Z Fold8 Ultra
For the productivity pros. Built for multitaskers who balance work and play with ease.

The Shoreditch Pint

Inspired by the Galaxy Z Flip8
For the style-setters. A folding pool table takes centre stage in a space designed for those who turn heads, set trends and always control the playlist.

The new Galaxy Z series turns seven generations of foldable leadership into three distinct foldable experiences built for productivity, immersive discovery and self-expression.

Benjamin Braun, Chief Marketing Officer at Samsung Europe, said: “From the very beginning, Samsung has redefined what’s possible with foldable technology. The Fold Inn brings that spirit to life, reimagining one of London’s most iconic institutions to celebrate our latest foldable lineup. With a Galaxy Z series device designed for every lifestyle, we’re inviting people to experience our latest foldable innovations in an unexpected setting that celebrates creativity, culture and the best of London.”

For more information, visit: Samsung.com

About The Fold Inn

• Location: The Fold Inn, 15 Bateman Street, London W1D 4AQ
• Opening dates and times: Friday 24^th July & Saturday 25^th July (11am-8pm)