London, UK – 25^th January 2023 – Samsung Electronics UK Ltd. has today announced huge savings and cashback offers on Samsung TVs.

Customers who purchase a 2022 QN900B Neo QLED 8K TV can claim a free Galaxy Z Fold4, whilst a free Galaxy S22 can be claimed when purchasing a 2022 QN800B or QN700B Neo QLED 8K TV^[1]. The offer is running from 25^th January until 14^th March 2023.

The Galaxy Z Fold4 is perfect for the person that never stops. Boasting increased practicality (whether opened or closed) and next-level multitasking, this powerhouse device is guaranteed to supercharge your day. For those wanting to snap a beautiful shot first time, every time, the Galaxy S22 is the ideal phone for both amateur and professional photographers. Film in 8K, watch in 8K and experience Samsung’s sharpest 8K viewing yet with jaw-dropping detail.

Samsung is also running a cashback promotion, allowing customers to claim up to £300 cashback on 2022 Neo QLED 4K and OLED TVs and up £250 on selected Soundbars with an extra reward of £50 cashback when you buy a TV and Soundbar together^[2]. Again, this offer is running from 25^th January until 14^th March 2023.

Samsung’s Neo QLED 4K and OLED TVs offer ultra-sharp lights, extreme contrasts, and stunning details. Packed full of impressive technology, such as Quantum Dot, these TVs offer incredible depth and high-quality brightness.

Samsung’s Soundbars provide technology that creates an even more immersive, three-dimensional audio experience. Samsung’s Q-Series soundbars deliver exceptional Dolby Atmos cinematic sound to take home audio to the next level. The S-series lifestyle soundbars provide dynamic surround sound and impressive bass, wrapped in a sleek design. Both Series have Samsung’s Q-Symphony which pairs soundbar speakers and Samsung TV speakers together so they can work in perfect harmony to deliver the most cinematic experience possible.

In addition to this, from the 25^th January until 14^th March 2023, Samsung.com is running a promotion offering customers a free Lifestyle Soundbar when they buy a selected The Frame or The Serif^[3]. Samsung’s lifestyle TVs are perfect for the design-conscious consumer. More than just a TV, The Frame is the perfect balance of fine art and epic cinematic entertainment. This truly spectacular TV can be endlessly transformed, inspiring you to reinvent your everyday space.

Buy now and experience the ultimate home cinema set-up for yourself.

To claim, visit www.samsungpromotions.claims/NeoQLED8KandGalaxy, www.samsung.com/uk/offer/2023-samsung-tv-soundbar-cashback-offer/ and https://www.samsung.com/uk/tvs/all-tvs/?free-soundbar

[1] Purchase between 25.01.2023 and 14.03.2023 from a participating retailer. Claims must be submitted between 30 – 60 days of purchase. Reward colour may vary subject to availability. To claim, and for full terms and conditions, see samsungpromotions.claims/NeoQLED8KandGalaxy.

[2] Purchase between 25.01.2023 and 14.03.2023 from a participating retailer. Claim from Samsung within 30-60 days of purchase. Max 4 claims per household, 10 per registered business. Participants who purchase TV and Soundbar Promotion Products may claim an extra cashback reward equal to £50/€60. To claim, and for full terms and conditions, see https://2021.samsungpromotions.claims/TVandSoundbarcashback

[3] Purchase between 25.01.2023 and 14.03.2023 from Samsung.com. UK, Isle of Man, Channel Islands or Republic of Ireland residents aged 18+ or registered companies only. 2022 S Series Soundbars: S801B, S61B, S60B, S50B. 2022 The Frame TVs 50”+ 2022 The Serif TVs 55” & 65”

360 Audio Recording: Capture the World as You Hear it

The new 360 Audio Recording feature^[1] empowers users to capture sound on video, precisely as they hear it. Pairing Galaxy Buds2 Pro with a Galaxy smartphone, everyone can film like a pro and capture high-quality, realistic audio for video without the need for bulky professional equipment, anytime, anywhere. The feature picks up 360-degree sound using a microphone in each earbud, placing viewers at the centre of a roaring festival crowd or beside a bubbling brook in the middle of a forest. Users can pop in connected headphones and playback the video on their device or social media channel to hear lifelike and immersive sounds that emulate an in-person experience.

360 Audio Recording is the first feature in the Galaxy line leveraging LE Audio, an advanced new Bluetooth audio standard. This new technology brings better audio quality as well as improved latency and battery life. Beyond providing better-sounding music, LE Audio also broadens the spectrum of audio experiences to deliver more complex and rich sound that can be shared with others. Now, LE Audio brings binaural recording to Galaxy Buds2 Pro – taking advantage of both the left and right mics at the same time. When pairing the Buds2 Pro with a Galaxy Z Flip4 or Fold4, users are drawn into the moment, benefitting from high-quality stereo audio as well as high-quality video.

Camera Controller: Frame the Perfect Shot Right from Your Wrist

Photography and videography with Galaxy smartphones are about maintaining creative control in any situation. One example is the Galaxy Watch’s Camera Controller app, which enables users to control their phone camera right from their wrist. A new update – soon to be available on the Galaxy Watch5 and Watch4 series – adds zoom capabilities to Camera Controller^[2], further expanding the Galaxy camera experience with Galaxy smartphone and Galaxy Watch connectivity. Now users can remotely control their phone’s camera zoom with a simple pinch of the watch face or a turn of the rotating bezel – perfect for taking group shots or solo selfies from a distance and eliminating the need to run back and forth to the camera to frame the perfect picture.

Availability^[3]

The new 360 Audio Recording feature will be progressively released on Galaxy Buds2 Pro and Galaxy Z Flip4 and Z Fold4 via software updates starting today1. The updated Camera Controller feature will be available on the Galaxy Watch5, Watch5 Pro, Watch4 and Watch4 Classic beginning from February2. These new wearable features are expected to provide more powerful synergies with the new Galaxy camera capabilities – offering new and never-before seen experiences.

Tune in on 1 February for more details of Samsung’s advanced Galaxy smartphone that will be announced at Galaxy Unpacked.

To learn more about the Galaxy Buds2 Pro, Galaxy Watch5 and Galaxy Watch5 Pro please visit:

Galaxy Buds2 Pro: www.samsung.com/galaxy-buds2-pro

Galaxy Watch5: www.samsung.com/galaxy-watch5

Galaxy Watch5 Pro: www.samsung.com/galaxy-watch5-pro

[1] The feature will be available on Galaxy Buds2 Pro paired with a Galaxy smartphone running One UI 5.0 or above with LE Audio support, including Galaxy Z Flip4, Z Fold4 and the upcoming Galaxy smartphones. Requires installation of the latest software versions of the Galaxy smartphone and Galaxy Buds devices. To activate the feature, go to Samsung Camera app > tap Camera settings after selecting Video mode > tap Advanced video options > turn on 360 Audio Recording.

[2] The feature will be available on Galaxy Watch5, Watch5 Pro, Watch4 and Watch4 Classic when paired with a Galaxy smartphone running One UI 5.1 or above with the Camera Controller app support. Requires installation of the latest software version via the Galaxy Wearable app.

[3] Availability may vary by market, carrier, model and the paired smartphone. The update will initially be available on Bluetooth versions and will roll out to LTE versions later.

While an early start is popular, with an average clocking on time of 8.21am, burning the midnight oil is now less popular, with an average ‘clocking off time’ of 3.06pm, showing the rewards of efficient working practices. One in five of those polled (20%) said they only work when they want to, while just 14% stick to a traditional 9-5.

Work is headspace not a physical space

More than ever, work is about focus not location, with the average business owner not having set foot in an office for 148 days, and one in five never having done so at all. Instead, almost two-fifths (37%) of entrepreneurs have taken a working holiday without telling clients, with the practise far more common amongst those aged 25-34 (48%) compared to just 20% of those over 55. That confidence seems linked to technology, with more than half (51%) upgrading their work phone so they can operate anywhere, on their own terms. There is, however, a continuing sense of dedication, with 43% of small business owners taking less holiday time, preferring to continue to work from wherever they are.

Mental and emotional wellbeing are major considerations, and there is growing sentiment that work should not be all encompassing even among business owners; 71% said they put their family life ahead of their business, with 27% saying the same for friends. In a sign of how much the conversation has shifted, half (49%) said they prioritise their emotional health ahead of their business.

Modern entrepreneurs aren’t just trying to improve their own work/life balance though, they’re encouraging their staff to do the same. Half (49%) let their employees change their working hours to fit in with their lives, a third (35%) are happy to let their staff choose their working hours so long as they get the job done, and remarkably, almost a quarter (23%) will let staff come in late if they’ve been out the night before. That duty of care is being taken seriously, with 36% allowing their employees to take “mental health days” if needed.

Dynamic technology for changing times

The owners detailed the biggest changes to their working lives over the last 5 years as:

1. Flexible hours (36%).
2. Fewer or no face-to-face meeting (18%).
3. Wearing casual clothes (10%).
4. Working from anywhere (9%).

Making the most of time spent working

The days of being deskbound are almost over, with 97% of respondents performing non-work activities during the traditional “working day.” Self-care is clearly a priority, with three-quarters (74%) taking time out to exercise and, almost half (47%) to develop a new skill, such as learning a language. In a further uplevelling of work/life balance, respondents spend an average of 1 hour and 12 minutes on household chores, and 39% spend up to 2 hours playing with their children. More unusual work-time activities include learning to knit, bathing a pet iguana, attending a football match and 46% admit to getting their hair done during their office hours. Apparently far more normal is the habit of napping, with one in five (22%) taking daily siestas to help them perform better.

Commenting on the research, Joe Walsh, Director of B2B at Samsung UK said: “UK business owners are the backbone of our economy, and their dedication and commitment inspires me every day. This research reveals, that they are also leading the charge on transforming our preconceived ideas of how we should work. For modern entrepreneurs, work is wherever they find the right headspace. It’s all about finding new ways of working that bring more individual satisfaction and reward.”

“Multi-tasking, multi-screens, multi-priorities; all are now commonplace, with a refreshed focus quality over quantity. As many of the respondents expressed, if their business can be run effectively from a beach in Greece or after picking up their kids from school, why shouldn’t it be? Technology is at the heart of this change, with the right tools empowering them to juggle what they need to do and what they want to do, without missing a beat, and driving growth.”

Serial investor and founder of 10×10 Capital, Andy Davis explains, “The stereotype of how a business owner must work and act is being rewritten. It’s now about what is most effective both personally and professionally. For me, speed is everything, so I need technology that develops alongside my workflow and is easily accessible wherever I go. My Samsung Z Fold4 has helped me grow from being a good to communicator to a great one, because it literally lets me see the big picture.”

To find out more about Samsung’s range of business focused products and services visit: https://www.samsung.com/uk/jointhefold

LONDON, UK – November 21st, 2022

Samsung was honoured across multiple categories, reinforcing the company’s commitment to providing a seamlessly connected, customisable experience for consumers, while contributing to an eco-conscious world. With sustainability as a focus, bold new ideas were brought to life, including investment in sustainable materials, increased energy efficiency in products and responsible recycling, as well as refurbished and repairable devices, while lowering the company’s carbon footprint by using 100% renewable energy in all facilities in the U.S., Europe and China.

Samsung products were distinguished as Innovation Awards Honorees in Digital Imaging/Photography, Mobile Devices & Accessories, Gaming, Digital Health, Wearable Technologies and Video Displays, Home AV Components & Accessories and Software & Mobile Apps categories. Several of these honourees incorporate eco-conscious features, including the Galaxy Z Flip4 and Galaxy Z Fold4, which are both made with repurposed fishing nets and include 100% recycled paper for flagship product packaging. The company received recognition as prestigious Best of Innovation Honoree in Computer Peripherals & Accessories, Video Displays and Cybersecurity & Personal Privacy categories.

The Innovation Awards are sponsored by CTA, the host and organiser of CES – recognised worldwide as the global stage for innovation and the most influential tech event in the world. CES 2023 will take place from January 5^th through 8^th in Las Vegas, Nevada with a deeper focus on sustainability.

Highlighted Best of Innovation Honoree:

Samsung S3B512C Security Chip – As a Best of Innovation Honoree in the Cybersecurity & Personal Privacy category, Samsung’s S3B512C biometric card solution integrates a fingerprint sensor, Security Element (SE) and Secure Processor (SP) on a single chip, as well as enhanced security features made possible by Samsung’s proprietary fingerprint authentication algorithm and anti-spoofing technology. It is the cybersecurity industry’s first all-in-one security chip that reads biometric information through a fingerprint sensor, stores and authenticates encrypted data in a tamper-proof way and processes data securely.

Highlighted Innovation Awards Honorees:

Galaxy Z Flip4, Galaxy Z Flip4 Bespoke Edition – As the ultimate foldable smartphone for self-expression, the Galaxy Z Flip4 is packed with innovative camera upgrades, a larger battery and even more opportunities for customisation than its predecessor. Galaxy Z Flip4 and Z Flip4 Bespoke Edition were recognised in the Digital Imaging/Photography and Mobile Devices & Accessories categories. Z Flip4’s form factor enables unique camera functionality like FlexCam that allows you to shoot hands-free photos and videos directly on your favourite social networking apps. It also allows you to take a photo from the Cover Screen without even opening your phone using Quick Shot. The Z Flip4 Bespoke Edition offers another level of customisation with glass colours and frame options that provide 75 unique combinations.

Galaxy Z Fold4 – Honoured in the Digital Imaging/Photography, Mobile Devices & Accessories and Gaming categories, the Galaxy Z Fold4’s top-of-the-line performance, upgraded camera and groundbreaking design make it the productivity powerhouse of our next generation of foldable smartphones. The Z Fold4 delivers unparalleled experiences for powerful gaming and increased productivity thanks to its 7.6-inch Main Display and Android 12L features.

Galaxy Watch5, Galaxy Watch5 Pro – Both Galaxy Watch5 and Galaxy Watch5 Pro were recognised in the Digital Health and Wearable Technology categories for their advanced health tracking, increased durability and charging capabilities, making it Samsung’s most feature-packed watch yet. Galaxy Watch5 Pro is designed for adventure and a heavy-duty lifestyle with upgraded GPS-based features, the longest battery in a Galaxy Watch and expansive Super AMOLED display protected by an enhanced Sapphire Crystal. With the groundbreaking BioActive Sensor, the Galaxy Watch5 series empower users with the most complete picture of their health-related insights yet.

Samsung Wallet – With its reputation as an all-in-one, go-everywhere app, Samsung Wallet was recognized in the Software & Mobile Apps category. It combines Samsung Pass, Samsung Pay and more to provide Galaxy users a new and simple way to keep all their digital essentials in one place — from bank cards and digital keys to travel passes, driver’s licenses and student IDs. With the integration of platforms, such as SmartThings and Samsung Knox, the program offers a secure and refined interface and one-swipe access to your important digital items and information.

Bespoke AI Laundry – Samsung’s Bespoke AI Laundry products were recognised for their innovative design and integrated AI technologies. Bespoke AI Washer with AI OptiWash was recognised in the Smart Home category, and Bespoke AI Dryer with AI Optimal Dry was recognised in the Home Appliance category. Bespoke AI Washer automatically identifies fabric types and dirt levels, optimising its performance accordingly, while cycles themselves can be controlled with Samsung’s SmartThings app. Bespoke AI Dryer uses sensors and algorithms to measure the moisture content of clothes, adjusting drying time and temperature to seamlessly optimise drying cycles. The Bespoke AI Laundry pair responds to frequent washing habits for a highly personalised experience, and the laundry pair has a range of colour choices to help inspire more ways to customise home laundry spaces.

SmartThings Energy – Recognised in the Software & Mobile Apps category, Samsung’s SmartThings Energy app provides an effortless solution for consumers to reduce home energy consumption. In addition to tracking energy usage, SmartThings Energy offers actionable insights and recommendations based on the devices connected to the platform and usage pattern.

Samsung 990 PRO with Heatsink SSD 2TB – As an Innovation Awards Honoree in the Computer Peripherals & Accessories category, the Samsung 990 PRO with Heatsink SSD 2TB is the company’s fastest PCIe 4.0 solid state drive (SSD) with superior power efficiency. Designed for gaming consoles or PCs, it delivers lightning-fast speeds for faster loading times. The combination of a heatsink, nickel coating on the controller and Samsung’s Dynamic Thermal Guard maximises the cooling effects to prevent performance degradation due to overheating. The drive is also equipped with RGB lights to match the style of any setup.

Samsung Automotive NVMe BGA SSD 1TB (AM991) – This breakthrough advancement provides the industry’s highest sequential read speed for automotive storage, as well as an exceptionally large operational capacity for AD/ADAS, cockpit and vehicular infotainment systems. Earning recognition in the In-Vehicle Entertainment & Safety category, it also features the highest sustainable automotive write speed of up to 1150MB/s thanks to Samsung V-NAND technology, a proprietary in-house controller and an exclusive firmware design, while functioning safely in even the most in-climate weather (-40’C to 105’C).

Samsung 512GB CXL Memory Expander – Recognised in the Computer Hardware & Components category, Samsung’s 512GB CXL Memory Expander module will be the first memory device that supports the eagerly-awaited CXL 2.0 interface and will come in an EDSFF (E3.S) form factor ― especially suitable for next-generation high-capacity enterprise servers and data centers. This new memory module is built with an application-specific integrated circuit (ASIC) CXL controller, using DDR5 DRAM to support maximum bandwidth and capacity and for the first time, enabling memory to scale beyond tens of terabytes with the processing demands of big data and AI/ML workloads.

Samsung 16GB LPDDR5X and 1TB UFS 3.1 Multi-Chip Package – In the first integration of 14nm-based 16GB LPDDR5X DRAM and Samsung’s seventh-generation quad-level cell (QLC) V-NAND 1TB UFS (Universal Flash Storage) 3.1, this uMCP is providing a giant industry-leading leap forward. Honoured in the Embedded Technologies category, the integrated UFS-based multichip package is taking the industry toward higher-density, higher-speed and low-power memory for premium smartphones and other leading IT applications.

Samsung ISOCELL HP3 CMOS Image Sensor – As a state-of-the-art mobile sensor with a 1/1.4-inch optical format and 0.56㎛pixel size for slimmer camera designs, the Samsung ISOCELL HP3 was honoured in the Digital Imaging/Photography category. It features the smallest pixel technology in mobile cameras for greater design convenience and 200 megapixels that deliver the most detailed images available. The Tetra²pixel technology allows the pixels to operate in a 1.12㎛ or 2.24㎛ size, capturing more light information in low light and taking 8K video with minimal loss in the field of view. Furthermore, using Super QPD technology, the ISOCELL HP3 can detect autofocus information horizontally and vertically.

Samsung W920+RF 6550 Next-gen Enhancement for Wearables – Recognised in the Wearable Technologies category, Samsung’s Exynos W920 System on a Chip (SoC) and Exynos RF 6550 connectivity solution is a next-generation tandem offering that adds a new dimension to wearable devices. The Exynos W920 processor, built on a 5-nanometer (nm) Extreme Ultra-Violet (EUV) process node, includes an LTE modem and provides the performance demanded by next-generation wearable devices with a powerful GPU and dual-core CPU. The companion RF 6550 chip, built on a 28nm process, integrates Wi-Fi, Bluetooth and GNSS connectivity with the utmost reliability into the Exynos W920 design.

The Chelsea striker also credits YouTube for lightening mood during high pressured situations saying: “One of my favourite apps to get ready for a game is YouTube, I like to escape a little in humour and distract myself from any nerves.’

“When it’s closer to the games I like to use my Headspace app and focus on my breathing and try to be present for the game.”

The partnership sees Raheem Sterling (MBE), one of Samsung’s brand ambassadors, in a first-of-its-kind programme for the brand promoting the latest device in Samsung’s foldables range, the Samsung Galaxy Z Fold4, which offers PC-like multitasking features and advanced camera technology.

The winger, who has netted 19 goals in 79 appearances for England, also revealed a strange quirk he uses to try and keep a scoring streak going.

He said: “If I score, I’ll just try to wear the same trainers with my tracksuit to the next game – and if I don’t score it’s going back in the closet.

“When it comes to really big games, I try to get myself in the mindset of how I’m going to affect the game, and the more I don’t think about the game and go about my everyday life the better, to try to block the noise out.”

Sterling, brand ambassador for Samsung also discussed the inspirations that took him from the playing fields of north London – to playing at Wembley itself.

He said: “There was quite a few inspirational people to me – my mum, anyone I shared a moment with being around a football field, they played a part in that as well.

“What’s made me the person I am today is all the setbacks I’ve had, all the ‘can’ts’ – you can’t do this, you can’t do that, you’re not good enough – those sort of things always drive me.

“The way I want to inspire the next generation is to give as much back as I can, that includes time, things I know a lot of communities need, and give back in that sense.

“Not just throwing money out there, but valuable time, and showing young people if you put your time and energy in, what you can achieve.”

Annika Bizon, Marketing and Omnichannel Director at Samsung said:  “It’s been amazing to hear from Raheem about how he uses his tech to prepare himself mentally for huge matches, but also how his Fold4 really helps him to multi-task and get the most out of his downtime too.

As an England footballing hero, Raheem is a true symbol of how we can use technology to bring people together and inspire the next generation of talent.”

LONDON – 27^th September 2022 – Samsung Electronics Co., Ltd. has announced its new environmental strategy, a comprehensive effort to join global efforts to tackle climate change. It includes commitments to achieve enterprise-wide net zero carbon emissions and plans to use more renewable energy, as well as to invest in and research new technologies to develop energy-efficient products, increase water reuse and develop carbon capture technology.

At the heart of the new commitment is achieving net zero carbon emissions (Scope 1 & Scope 2) for all operations in the Device eXperience (DX) Division by 2030, and across all global operations, including the Device Solutions (DS) Division, by 2050. The DX Division encompasses the company’s consumer electronics businesses, including Mobile eXperience, Visual Display, Digital Appliances, Networks and Health & Medical Equipment, while the DS Division includes the Memory, System LSI, and Foundry businesses.

Samsung Electronics has also joined RE100, a global initiative dedicated to pursuing 100 percent renewable energy. As part of this commitment, the company plans to match electric power needs of all international markets where it operates, outside of Korea, with renewable energy within five years.

The new plan builds on Samsung Electronics’ existing climate efforts, significantly expanding the scope of its programmes and investments. Samsung will develop new technologies and implement further sustainable practices to enable a brighter future for all.

“The climate crisis is one of the greatest challenges of our time. The consequences of inaction are unimaginable and requires the contribution of every one of us, including businesses and governments,” said Jong-Hee Han, Vice Chairman and CEO of Samsung Electronics. “Samsung is responding to the threats of climate change with a comprehensive plan that includes reducing emissions, new sustainability practices and the development of innovative technologies and products that are better for our planet.”

Samsung Electronics’ environmental commitment also encompasses an enterprise-wide effort to enhance resource circularity throughout the entire product lifecycle, from raw material sourcing to recycling and disposal. The plan also details investments in new technologies to reduce emissions from process gases as well as to reduce power consumption in consumer products. The company also plans to explore carbon capture and utilisation technologies and tackle harmful airborne particulate matter.

In recognition of the need for innovative approaches around environmental sustainability, Samsung Electronics will invest over KRW 7 trillion in its environmental initiatives by 2030, including for reducing process gases, conserving water, expanding electronic waste collection, and reducing pollutants. The investment figure excludes costs related to expansion of renewable energy use.

Net Zero Direct and Indirect Carbon Emissions by 2050

Samsung Electronics plans to achieve net zero direct and indirect carbon emissions by 2050, with the DX Division achieving its goal by 2030. By reaching net zero direct and indirect carbon emissions, Samsung Electronics expects to reduce the equivalent of about 17 million tons of carbon dioxide-equivalent (CO2e) emissions based on 2021 figures.

To propel these efforts, Samsung Electronics will invest heavily in innovative technologies for treatment facilities that reduce carbon emissions. The company plans to develop new technologies to significantly reduce process gases—a byproduct of semiconductor manufacturing—and install treatment facilities to its semiconductor manufacturing lines by 2030. Samsung Electronics will continue to expand waste heat utilisation facilities and consider introducing electric heat sources to reduce LNG boiler usage.

Samsung Electronics has joined RE100, in a collaborative effort to reduce indirect carbon emissions from power consumption, and aims to match electric power needs with renewable energy by 2050 for all operations globally. As part of this initiative, Samsung Electronics plans to run all operations outside of Korea as well as the DX Division on renewable energy within five years. The company’s renewable energy sourcing methods will include, but not limited to, signing power purchase agreements (PPA), purchasing renewable energy certificates and participating in green pricing programmes.

The goal for matching electricity use with renewable energy is 2022 for Southwest Asia and Vietnam; 2025 for Central and Latin America; and 2027 for Southeast Asia, CIS, and Africa. In the U.S., China and Europe, which have already matched electric power use with renewable energy, Samsung Electronics plans to move towards expanding renewable energy power purchase agreements (PPA).

RE100 cites Korea, where many of Samsung Electronics’ production facilities are based, as one of the most challenging countries to source renewable energy. This is in part due to the country’s renewable energy market, where procurement options for corporations have begun to expand but remain limited. Additionally, the electric power needs of semiconductor manufacturing facilities have continued to increase with the expansion of Samsung Electronics’ production capacity to meet global demand. However, the company will aim to achieve renewable energy use more proactively, acknowledging the urgency of today’s climate challenges. The company will also strengthen cooperation with different stakeholders, including peers in the technology industry, international organisations and NGOs.

Ultra-Low Power Products and Resource Circularity

Part of Samsung Electronics’ pledge for a healthier planet includes ensuring its products are energy-efficient and use less electricity, while also ensuring that the entire product lifecycle is more sustainable, from raw material sourcing to disposal and recycling.

Ultra-Low Power Semiconductors and Energy-Efficient Electronics Products

Samsung Electronics plans to tap new low-power technologies to reduce energy consumption in every day consumer electronics. This includes development of new ultra-low power memory chips that aim to significantly reduce the annual power consumption of memory products used in data centers and mobile devices by 2025 compared to current products.

The company will also implement low-power technologies in major models of seven consumer electronics products – smartphones, refrigerators, washing machines, air conditioners, TVs, monitors and PCs – with the goal of lowering power consumption levels by an average of 30 percent in 2030 compared to products with the same specifications in 2019.

Going forward, Samsung Electronics will set mid-to long-term reduction targets for value chain emissions (Scope 3). Samsung Electronics will also focus on new approaches to reduce emissions in areas such as supply chains, logistics, and resource circularity, as well as supporting suppliers in setting their emissions targets and reduction efforts.

Maximising Resource Circularity Across the Entire Product Lifecycle

Samsung Electronics will double down on efforts to improve the resource circularity of electronics over the entire lifecycle of a product, from raw material sourcing to disposal and recycling, ensuring that every resource is used with as little impact on the environment as possible.

This all starts with reassessing the use of natural resources in product development. Samsung Electronics has created a new Circular Economy Lab to conduct comprehensive research on material recycling technologies and resource extraction processes from waste with the aim to applying these technologies to maximise resource circularity. In addition, Samsung Electronics plans to establish a system by 2030 in which minerals extracted from all collected waste batteries can be reused.

Also by 2030, the company aims to have 50 percent of plastic used in its products incorporate recycled resin. The year 2050 will see this figure increase to 100 percent. The Galaxy Z Fold4 has already been designed to incorporate plastics recycled from discarded fishing nets and other marine waste, and the success seen here will soon be expanded to additional products.

To address sustainability after product use, Samsung Electronics plans to expand the scope of its electronic waste collection system from approximately 50 countries to about 180 countries by 2030. Through this, the company plans to collect a cumulative 10 million tons of electronic waste between 2009 and 2030, the highest target in the industry and a cumulative 25 million tons by 2050. Samsung Electronics will also actively promote an upcycling programme that collects used smartphones and reuses them for other purposes such as IoT (Internet of Things) devices.

Water Conservation and Pollutant Treatment Measures

Samsung Electronics also plans to maximise water resource efficiency. As domestic semiconductor manufacturing capacity expands, the daily water withdrawal needs from Samsung Electronics’ semiconductor operations in Korea is projected to double from current levels by 2030. However, the company is committing to maximise water reuse, therefore keeping actual water withdrawals to 2021 levels.

For the DX Division, the company plans to promote water reuse by improving its water treatment facilities and to restore the same amount of water as it consumes by 2030 through water restoration projects such as water quality improvement and stream restoration.

Simultaneously, the DS Division aims to apply new technologies that remove air and water pollutants emitted during the semiconductor manufacturing process and treat them before being discharged to ensure that they have almost no additional impact on the environment from 2040.

Company-wide, Samsung Electronics plans to obtain a platinum-level Zero Waste to Landfill Certification issued by global safety certification organisation Underwriters Laboratories (UL) for all global operations by 2025.

Invest in and develop innovative technologies for a sustainable future

Samsung Electronics intends to apply the company’s leading technology in addressing global climate challenges. In particular, the company will focus on developing carbon capture and utilisation technologies to reduce carbon emissions and clean air technologies to reduce particulate matter, which has become a pressing global environmental challenge.

The Carbon Capture Research Institute was established within the Samsung Advanced Institute of Technology (SAIT) in September 2021, a first of its kind in the semiconductor industry. The key mission of the Institute is to develop and commercialise carbon capture and utilisation technologies that make it possible to store carbon discharged from semiconductor industrial sites and turn it into a usable resource. The technologies developed by the Institute will first be applied to semiconductor production lines after 2030 and then to other parts of the company as well as its suppliers.

The company will also develop clean air technologies, including new filtration systems, to reduce particulate matter and plans to expand usage to local communities from 2030.

Additionally, Samsung Electronics plans to identify and invest in startups that support innovative green technologies. The company is also committed to fostering ideas and supporting projects that tackle climate change through its C-Lab, the in-house venture incubation and external start-up acceleration programme.

Accountability and Tracking Progress

To ensure accountability, Samsung Electronics will have its efforts objectively verified by designated organisations. Its performance will be assessed via participation in the Samsung Institute of EHS Strategy’s certification system, and verified by a Carbon Reduction Verification Committee that includes third-party experts.

The company has developed implementation roadmaps for each environmental goal, including the net zero and circular economy targets, and will track progress and ensure robust implementation through the Sustainability Council, chaired by the CEO, and the Sustainability Committee, consisting of outside directors.

The inspiring partnerships will see both Fearne and Raheem signing twelve-month contracts to hero the latest devices in Samsung’s foldables range, the Galaxy Z Flip4 and Z Fold4. As part of this exciting new venture, they’ll bring to life how Samsung’s futuristic and innovative technology and ecosystem can help people fulfil their passions.

As a lover of wellbeing and someone deeply curious with happiness, Fearne will bring her expertise and passion to showcase how technology can be utilised in positive ways to support overall health. To kickstart the partnership, Samsung is a sponsor at Fearne’s upcoming Happy Place Festival, held at Tatton Park in September. In her role as ambassador, Fearne will hero the new Galaxy Z Flip4, the latest handset designed for self-expression, which features an ultra-compact design and an innovative FlexCam.

Inspirational sporting figure Raheem brings with him a drive for supporting communities.  With his incredible story of growing up in Brent and fulfilling his dream to play at Wembley, to his new foundation (the Raheem Sterling Foundation), his focus will be on democratising the role of technology and promoting social mobility, through the power of connection. He will spotlight the Galaxy Z Fold4, Samsung’s most powerful smartphone yet, which offers PC-like multitasking features and advanced camera technology.

Annika Bizon, Samsung Omnichannel Strategy Director for UK and Ireland, comments:

“We’re delighted to be working with two such incredibly influential and talented names to help showcase the power of technology in helping people push boundaries and fulfil their passions.

“As an inspirational Premier League superstar with a passion for helping those from disadvantaged backgrounds, Raheem will utilise our innovative devices to help bring communities together. Whilst through her enthusiasm and creativity Fearne will showcase how technology can make wellbeing accessible to everyone.”

Fearne Cotton, Presenter, broadcaster, author and founder of Happy Place, explains: “Being joyful pioneers of the tech world, Samsung is the perfect partner for me, as the brand shares my passion for showing how we can harness the positives of technology to help support us and make the world a better, happier place.”

Raheem Sterling, MBE and professional footballer, adds: “I’m looking forward to helping showcase how technology can help people overcome barriers and have a positive impact on society. This partnership aligns with my foundation and my goal of envisioning a world where young people will always have the support they need to pursue their dreams”.

Through the program, Fearne and Raheem will be showcasing the day-to-day uses of the latest Samsung foldable devices, in addition to the Galaxy Buds2 Pro and Galaxy Watch5. By exploring three key themes of creativity, community, and culture, the partnership will span native, paid, PR and social campaigns.

This comes as Samsung recently opened its doors to the Samsung Galaxy Unpacked Experience in London’s Piccadilly Circus. On Tuesday 23^rd August, consumers enjoyed a ‘Conversation with Fearne Cotton’ event, where Fearne discussed the role of technology in our day to day lives and how it can be used in the best way to support both our mental and physical health.

The new immersive and experiential space is hosting a series of exciting events and influencer workshops that are free to attend until August 31st. The full timetable and more information can be found here.