There’s no one-size-fits-all approach to smartphones. Some people want a device that slips easily into a pocket and is always ready to capture content. Others want a bigger screen for streaming, gaming and reading, while for some, their smartphone has become an essential productivity tool.

As the ways people use their smartphones continue to evolve, so too has Samsung’s foldable line-up. Now in its eighth generation, the Galaxy Z8 Series offers three distinct foldable experiences, giving consumers more choice over the form factor and features that best suit the way they use their device.

The Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 each take a different approach to the foldable experience, spanning productivity, entertainment, portability and content creation. While each has its own focus, all three bring together Samsung’s latest foldable design, durability and Galaxy AI experiences.

So, which Galaxy Z8 foldable is right for you?

To make that choice a little easier, Samsung has created a new visual guide that matches different smartphone habits and priorities with the Galaxy Z8 device designed around them.

For the serious multitasker: Galaxy Z Fold8 Ultra

For those who expect their smartphone to keep up with a demanding day, the Galaxy Z Fold8 Ultra puts productivity and performance front and center.

Its 8-inch foldable display provides space to work across multiple tasks, supporting up to three apps running simultaneously. Combined with AI-powered multitasking, a powerful camera, and a 5,000mAh battery¹, it is designed for users who want to get more done from a single device.

Powered by the Qualcomm Snapdragon® 8 Elite Gen 5 for Galaxy², the Galaxy Z Fold8 Ultra brings together a large-screen foldable experience and the performance to match.

For the entertainment lover: Galaxy Z Fold8

If your phone is as much about switching off as switching on, the Galaxy Z Fold8 puts the viewing experience at the heart of its design.

A new 4:3 display³ format is designed for streaming, gaming and reading, creating more room for the entertainment people already enjoy on their smartphones. It’s 4,800mAh⁴ battery enables more than 26 hours of video playback, helping keep that experience going for longer.

Plus, a bigger screen doesn’t have to mean a heavier device. At 201g, the Galaxy Z Fold8 is the lightest Galaxy Z Fold to date⁵, combining an expansive foldable display with a design made for everyday use.

For the content creator: Galaxy Z Flip8

For those whose camera roll is never far from full, the Galaxy Z Flip8 combines portability with features designed around capturing and creating content.

Weighing 180g and measuring just 6.1mm when unfolded, its compact form factor makes it easy to carry throughout the day. Enhanced high-resolution selfie capabilities and Samsung’s signature Camcorder Grip, exclusive to the Galaxy Z Flip Series, allow for stable one-handed shooting, while an upgraded cover screen provides quick access to key features.

Its distinctive form factor also gives users different ways to capture photos and video without needing a traditional smartphone set-up, putting content creation at the center of the Flip experience.

Eight generations of foldable choice

Across eight generations of foldable smartphones, Samsung has continued to refine the foldable experience across display, durability, weight, performance and software.

With three distinct devices in the Galaxy Z8 Series, that experience is now expressed through three different form factors, giving consumers the ability to choose a foldable around what matters most to them, rather than taking a one-size-fits-all approach.

Whether that means a compact device built around content creation, a larger screen for entertainment or a powerful multitasking experience, the Galaxy Z8 Series offers a different way to fold.

1. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra. ︎
2. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
3. Aspect ratios shown are approximate, based on representative model values. ︎
4. Compared to previous Galaxy Z Fold models. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device) on the main screen. Actual video playback time may vary by network connection, settings, video file format, screen brightness, battery condition and many other factors. ︎
5. Compared to previous Galaxy Z Fold models. ︎

Since the launch of the Galaxy Z Fold8 series, one feature has been generating buzz among K-pop fans as a must-have — My FanCam. Users simply select a person in a video, and My FanCam automatically tracks their movements throughout.

The feature makes it easy to put someone in the spotlight, from a favourite artist in concert footage to family and friends in everyday moments.

Behind this experience is Samsung Research’s AI technology for reliably tracking people in video, integrated into a mobile feature through close collaboration with the MX Business. Samsung Newsroom spoke with Hwangpil Park of the Visual Technology Team at Samsung Research as well as Sunghwan Kim and Sherry Hong of the Multimedia Development Group at the MX Business about My FanCam.

A User-Centered Approach

Q. What inspired My FanCam?

Hong: We started by asking how we could make it easier for users to create videos focused on the people they want to see. As shooting, editing, and sharing content on smartphones have become commonplace, fan cams of favourite artists have gained popularity on social media. In response to this trend, we envisioned My FanCam — a feature that lets anyone create a video centered on a person of their choice with just a few taps — and worked with Samsung Research to bring the idea to life

The Technology Behind Reliable Tracking

Q. What technology enables My FanCam to continuously track someone in a video?

Park: The key to My FanCam’s ability to follow a selected person even in complex scenes is an AI model that precisely recognises individuals. The model identifies and remembers each person’s location and visual characteristics, allowing it to recognise the same person throughout the video and continue tracking them.

Q. What was the main focus for the user experience?

Kim: We focused on reducing wait times while editing. Users may want to switch between people in group videos, but reanalysing the video each time would mean waiting again. We designed My FanCam to analyse multiple people at once, letting users switch between subjects and instantly see the results once the initial analysis is complete.

We also simplified the editing process. Users can easily adjust the aspect ratio to fit the scene and create a video that suits their needs.

Q. How did the two teams collaborate to turn the technology into a Galaxy feature?

Hong: It was crucial not only to identify the issues, but also to find a solution for the said issues; validating that the results were key to our process. The more the concept was solidified, the more full-fledged the development process became. In order to keep up with the development progress, weekly meetings turned into daily meetings and in those daily meetings, we made sure to track progress every morning.

Testing a large range of scenarios is important before rolling out new features. To help the development team test with a wide range of scenarios, multiple team members helped with the process. Some brought in old videos from the college days, such as dance club videos. Others would bring a phone and film new footage, such as climbing hobbies.

Park: Technology that worked well in a research environment sometimes performed differently with real-world footage due to variables such as fast movement and people overlapping in the frame. When the MX Business shared these cases, Samsung Research analysed the causes and refined the AI model and tracking methods. We then validated the changes in the product environment, repeating the process to improve the feature.

Q. What was the biggest challenge in bringing My FanCam to mobile devices?

Kim: The key challenge was processing AI workloads entirely on-device without a separate server. Longer videos require more computation, so we had to consider processing speed, power consumption, and heat generation. Samsung Research optimised the AI model to achieve the required results with less computation, while the MX Business streamlined the entire process — from video decoding to data transfer and analysis — reducing computational load with minimal impact on performance.

Park: We also had to account for situations that can make it difficult to select a person in videos. At school performances or sports days, for example, the person users want to focus on may not appear until midway through the video or may be obscured by others. We therefore designed My FanCam so users can find a moment when their subject is clearly visible and select them at any point in the video.

From Favourite Artists to Everyday Moments

Q. Any tips for getting the most out of My FanCam?

Kim: When filming, I recommend using a high-resolution setting and framing the shot a little wider to leave space around the person. When selecting a subject, choose a frame where they don’t overlap too much with others and their face, upper body, or full body is clearly visible.

My FanCam also works with existing footage, such as videos of past concerts, trips, or children’s activities. Because users don’t need to follow a particular person while filming, they can focus more on the moment itself.

For example, users can set up a tripod to film a workout, then use My FanCam to create a video centered on themselves without someone else behind the camera.

Q. How do you hope users will use My FanCam?

Park: Since My FanCam works with videos not shot on a Galaxy device, I hope people will try it with a wide range of footage. It can offer a fresh perspective on old videos, helping users revisit meaningful moments by focusing on someone special.

Hong: Some may think that being a fan is only about liking an idol or celebrity. But to me, it simply means caring deeply about someone or something — whether that’s an artist, family member, friend, or even yourself. I’d like to see people use My FanCam to capture the people and moments that matter to them.

What began as an idea focused on user convenience has evolved into My FanCam, a new video experience combining AI, mobile optimisation, and close teamwork. From concerts to everyday life, My FanCam makes it easier to capture and edit videos of moments worth remembering.

In part two of this series, Samsung Newsroom will explore how the large-aperture camera lens emulation technology brings the expressive qualities of professional lenses to mobile devices and the collaboration behind its development.

1. My FanCam automatically tracks a selected subject and reframes footage into a preferred aspect ratio, turning dynamic scenes into social-ready videos with less manual editing. ︎

Following record pre-order numbers in Europe, which saw the new line-up become Samsung’s most pre-ordered foldable range ever, the new foldables are now in the hands of consumers. The average review score from European consumer reviews is 4.8/5 stars, showing how the new Galaxy Z Series is capturing the imagination of consumers across Europe.

One Size No Longer Fits All: Europeans Want More Smartphone Screen Space

The consumer excitement for the new Galaxy Z Series is no surprise, as recent research¹ revealed smartphone users are demanding more from their devices than ever before. Nearly seven in ten (69%) Europeans want the flexibility of a slim, everyday phone that also unfolds into a larger screen.

Whether it’s multitasking across apps, marking up a document or editing a video, today’s consumers are pushing smaller screens to their limits. Based on a survey of 4,006 people regarding their smartphone habits, the majority (85%) of respondents agreed that they leave tasks unfinished on their phone and complete later on a device with a bigger screen.

Consumer habits show how foldable devices have become a practical solution to these needs, with the most cited benefits being:

• Comparing information side by side (31%)
• Finishing tasks without switching devices (30%)
• Watching, reading or gaming on a larger screen (29%)

Consumers Applaud the Innovation

The Galaxy Z Fold8 Ultra has quickly established itself as a favorite among power users and mobile professionals seeking uncompromised multi-tasking performance and immersive display technology.

Early consumer reviews² praise the large screen for multitasking and content viewing, as well as quality of the camera.

“I love the simplicity of switching from a normal screen to a large screen. Then spitting the screen to increase productivity. Watching my favourite streaming service on a larger screen is great too.” 

“The camera quality is incredible, the battery life is super long and it is very lightweight.”

“I love that it stands out from every other smartphone while still delivering all the speed and features I need.” 

Next, the Galaxy Z Fold8 continues to widen the mainstream appeal of book-style foldables with its lighter, slimmer chassis. The new form factor has been well received by consumers, according for over 40% of all pre-orders of the Galaxy Z 8 series in Europe.

Consumers are loving their Galaxy Z Fold8, according to early reviews. In particular the new form factor is a hit, with many calling it the “perfect size” and praising the foldable technology with a reduced crease.

“…the fold actually is the perfect size for content I watch and a mini on the go tablet.” 

“The crease quality I has extremely improved. The screen size itself is very unique….Overall really good new product.” 

“What really intrigued me about the Galaxy Z Fold8 is the futuristic look and versatility, providing multiple screen sizes for mixed uses.” 

The Galaxy Z Flip8 has seen an overwhelmingly positive response in early European consumer reviews. The small form factor that opens into a larger screen, as well as the enhanced FlexWindow are getting rave reviews from consumers.

Finally, the iconic Galaxy Z Flip8 remains a top choice for style-conscious creators drawn to its upgraded Flex Window and versatile hands-free camera experiences.

“The new layout on the cover screen allows you to use all apps! I love the pink colour and all the different ways to customise it!””

“The folding form factor makes it so compact and convenient to carry, yet it opens up into a gorgeous, premium 6.9-inch display.” 

“It’s great and easy for me to carry for work as it fits better in my pocket …light weight and performance is great.”

The new Galaxy Z Fold8 Ultra, Galaxy Fold8 and Galaxy Flip8 are available now at Samsung.com.

1. Survey amongst 4,006 smartphone users across UK, France, Germany, Spain and Italy in July 2026 by Censuswide ︎
2. Reviews collected from attendees at early access events ︎

Samsung Electronics Co., Ltd. today announced that it will be displaying its comprehensive gaming ecosystem spanning PC, console, and mobile games at Gamescom 2026, which is one of the world’s largest gaming events taking place in Cologne, Germany from Aug. 26-30.

Across a 1,090-square-meter exhibition space, Samsung will present its full package of gaming devices under its theme of “#PlaySamsung,” which includes gaming monitors, mobile devices, SSDs, and headsets. The experience will offer visitors hands-on experiences with popular game titles across a variety of genres and play environments.

“In this day and age, gaming goes far beyond the games themselves to encompass high-quality, personalised gaming experiences,” said Stephanie Choi, Executive Vice President and Head of the Global Brand Centre at Samsung Electronics. “Through our integrated ecosystem we’re presenting at Gamescom 2026, Samsung is providing users with a way to take their gaming to the next level.”

Samsung will also unveil its 2027 Odyssey gaming monitor lineup and new portable SSD products at Gamescom, demonstrating how its broad portfolio of devices and technologies delivers more immersive and connected gaming experiences.

Full Gaming Lineup Spanning Monitors, Televisions, Mobile Devices, SSDs and Headsets

The space will consist of four dedicated exhibition zones: the Odyssey Zone, Galaxy Zone, Gaming Hub Zone, and T1 Zone. Each will be tailored to different products and gaming environments, allowing visitors to explore a variety of gaming scenarios firsthand.

The Odyssey Zone will bring together a comprehensive lineup of gaming devices centered around Samsung’s gaming monitors, as well as high-performance SSDs and headsets designed to deliver high-quality gaming experiences. Featured products include:

• Odyssey G8 (model: G80HS), the world’s first 6K gaming monitor.
• Odyssey OLED G8 (model: G80SH), featuring 4K resolution and a refresh rate of up to 240 Hz.
• Odyssey 3D (model: G90XF), the glass-free 3D gaming monitor.

Visitors can experience Samsung’s latest Odyssey gaming monitors by playing popular titles including Activision’s Call of Duty®: Modern Warfare® 4, Pearl Abyss’ Crimson Desert and CD PROJEKT RED`s Cyberpunk 2077, which features HDR10+ GAMING to provide vivid graphics that capture the developers’ original intent. Cyberpunk 2077 and Cronos: The New Dawn will be available to play on the Odyssey 3D gaming monitor, as well.

Additionally, the Odyssey Zone will highlight the high-performance 9100 Pro SSD designed to enhance gaming performance – and the JBL Quantum 950 headset, which delivers audio performance suited for tournament-level competition. Together, these products will allow visitors to experience the synergy across Samsung’s gaming devices for a more vivid and immersive gaming experience.

At the Galaxy Zone, visitors will be able to explore Samsung’s mobile gaming ecosystem, designed to enable fast and seamless gaming anytime, anywhere. Featured products include:

• Galaxy Z Fold 8 Ultra and Galaxy S26 Ultra, powered by a customised mobile processor —Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy to deliver powerful gaming performance
• Galaxy Buds 4 Pro, which includes a low-latency gaming mode.
• New ultra-fast and portable SSD products with next-generation interfaces.

Additionally, Samsung has introduced Neural Frame Fusion to the Galaxy Z Fold8 Ultra and Galaxy Z Fold8. An AI-powered technology that generates pixels and frames in real time, Neural Frame Fusion improves power efficiency in graphics processing, helping maintain high gaming performance for longer and enabling a smoother and more stable gaming experience on Galaxy devices.

Visitors will be able to try the mobile devices firsthand with globally popular games across a variety of genres, including Genshin Impact, Asphalt Legends, Honor of Kings, and more.

Meanwhile, at the Gaming Hub Zone, visitors will be able to experience Samsung Gaming Hub, which enables direct access to cloud gaming through compatible televisions and monitors without connecting to a separate console or downloading games. Products on display include the Samsung OLED TV (S95H model), Galaxy S26 Ultra, and JBL Quantum 650.

Samsung has also partnered with global esports team T1 to present the T1 Zone, where visitors will be able to try the equipment used by world-renowned League of Legends player “Faker”, Sang-hyeok Lee.

Bringing the Energy of Korean PC Cafe Culture to Gamescom Through a Variety of Events

Samsung is also bringing the atmosphere of a Korean PC café to Gamescom 2026, creating a unique experience space for global visitors interested in K-culture.

Beyond showcasing its latest technology, the company will host a variety of on-site programs and participatory events including influencer gaming matches and product-reveal events. Visitors can register on the web application and complete missions throughout the booth to earn points redeemable for rewards, such as popular Korean snacks.

Samsung is also preparing a Spatial Signage event, which will utilise glasses-free 3D displays to create immersive experiences. When visitors stand in front of the display after selecting a T1 team member, Spatial Signage will create the impression of meeting that player in real time.

On Aug. 27-28, the World Finals of the #PlayGalaxy Cup in PUBG Mobile will take place on a stage within the booth as 10 elite teams who advanced through global preliminary rounds compete to determine the champion. The stage will host a variety of programs, including a special match between popular gaming influencers, an interactive racing program, SSD influencer talks, and raffle events.

On Aug. 27, Samsung will unveil the full lineup of 2027 Odyssey gaming monitors featuring industry-first technologies and launch its new portable SSD products.

Samsung.com websites across 22 key markets, including South Korea, Europe, North America, Southeast Asia, the Middle East, and Africa, will also feature a Gamescom-related page with special promotions.¹

1. Promotional periods and offers may vary by region. ︎

Managing warranties and coverage for a Galaxy mobile phone, Galaxy Watch, Galaxy Buds, and Galaxy Tab can be a hassle. That’s where Warranty and care comes in. Introduced with One UI 9, it brings essential device management features together in one place, letting users check warranty status, run diagnostics, book repairs, and get support in just a few taps — all without leaving Settings.

Here’s a closer look at what Warranty and care, available with One UI 9 on Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8 offers.

Check Warranty Status Across Galaxy Devices

Keeping track of warranty periods and expiration dates across Galaxy devices isn’t always easy. Warranty and care consolidates this information in a single hub.

▲ Access Warranty and care instantly from Settings.

Available in Settings, Warranty and care displays information about the device in use at the top of the screen — including remaining warranty period and eligibility for Samsung Care+ enrollment.^[1] Below, users can find the same details for other Galaxy devices linked to their Samsung account, making it easy to check warranty and coverage status across their Galaxy ecosystem.

For added protection beyond the standard warranty, users can easily explore and enroll in a Samsung Care+ plan that matches their needs.

Resolve Device Issues With Diagnostics and Bixby

When something doesn’t feel quite right, quickly finding out what’s wrong can make all the difference. The built-in Diagnostics feature checks the device — including its battery, charging, sensors, touch response, and connectivity — to help pinpoint the issue and guide users to the next step, whether that’s a suggested solution or a repair request.

▲ Bixby offers customized responses to your inquiries.

Users can also access Bixby^[2] from Warranty and care to ask about an issue and get help on the spot. For example, if a user asks, “My battery is draining too fast. What should I do?” Bixby can walk them through possible solutions step by step. It’s a convenient way to get answers to everyday questions without switching screens.

Book Repairs and Check Estimated Costs in One Place

When professional help is needed, users can tap “Request a repair” to book a repair at a Samsung-authorised service center without having to make phone calls. All repairs are carried out by Samsung-certified technicians using genuine parts. If users are unable to visit a service center, they can start remote support from the same screen and get help directly on their device.

Warranty and care also makes device care service information easy to check. After selecting an issue, users can view estimated repair costs^[3] for major parts alongside the cost of the same repair with Samsung Care+. This helps users see cost information in one place and helps them understand the available service and protection options at the moment they need them.

▲ Repair estimates on main parts can also be verified.

Protect Device Value for the Long Term

By bringing warranty information, diagnostics, support and repair services together, Warranty and care gives Galaxy users a simpler way to manage their devices for greater peace of mind. Checking the feature during setup makes it easier to know where to turn if an issue comes up later — from running diagnostics and asking Bixby or a chatbot for help to requesting a repair. With these essential services close at hand, users can keep their devices in good condition for longer and help preserve their value.

For peace of mind today and lasting value tomorrow, Galaxy devices are supported by professional care at nearby Samsung-authorised service centers, both at home and abroad.

Samsung Care+ is brought to you by bolttech Insurance Services (UK) limited, which is authorised and regulated by the Financial Conduct Authority (FRN 832644). Claims are administered by bolttech Device Protection (Ireland) Limited registered in Ireland and underwritten by AmTrust Specialty Limited, authorised and regulated by the Prudential Regulation Authority and the Financial Conduct Authority (FRN 202189).

[1] Samsung Care+ is available within 60 days of device purchase. Excludes repairs for cosmetic damage. Walk in repair subject to local availability. Excess payable. Terms and conditions apply. UK residents aged 18+.

[2] Samsung account login and network connection required.

[3] Availability of estimated repair costs may vary by device model or region.

Combining refined hardware with powerful AI capabilities, the new Galaxy Z series delivers an advanced camera experience across professional-quality landscapes, dynamic video, and expressive selfies.

Fresh from Galaxy Unpacked July 2026, Samsung Newsroom took all three devices across London to put their cameras to the test.

Galaxy Z Fold8 Ultra: Brilliant Detail, Day and Night

The journey began in Westminster. The Palace of Westminster, with Big Ben rising above it, sits along the River Thames, while the London Eye stands across the water on the South Bank — a view that brings together London’s past and present.

Shot with Galaxy Z Fold8 Ultra, Big Ben and the surrounding cityscape came through in crisp detail.

▲ (From top to bottom) Photo taken with Galaxy Z Fold8 Ultra and a cropped zoom of Big Ben enlarged by more than 10x

Galaxy Z Fold8 Ultra’s 200MP main camera brings distant subjects into sharp focus. A new high dynamic range (HDR) capability in 200MP mode delivers richer colors and finer detail. Zooming in reveals Big Ben’s intricate stonework and even the Latin inscription beneath the clock face, demonstrating Ultra-level clarity down to the smallest details.

▲ Photo taken with the 200MP camera from the London Eye on Galaxy Z Fold8 Ultra

At 135 meters tall, the London Eye is difficult to fit into a single frame from up close. The Galaxy Z Fold series’ first 50MP ultra-wide camera makes it possible to capture the towering landmark, ticket office, and nearby visitors in a single shot.

▲ (From left) Photos taken with the 1x camera and 50MP ultra-wide camera on Galaxy Z Fold8 Ultra

After sunset, London took on a different character. At Tower Bridge, enhanced Nightography reduced noise in low light while preserving the illuminated bridge and texture of the flowing river in vivid detail.

▲ Tower Bridge captured with enhanced Nightography

▲ Photo taken with Nightography

Galaxy Z Fold8: Ready for Moments in Motion

Some travel moments are worth seeing from both sides of the camera. As Tower Bridge slowly lifted, Dual Recording captured the bridge in motion and the reactions of those watching in a single video.

▲ Dual Recording

Dual Recording uses the rear and front cameras simultaneously, with real-time previews on the expansive main display for easy framing. The two perspectives are combined into a single split-screen video, making the feature ideal for vlog-style content that captures both the moment and the reaction.

▲ Video recorded with Dual Recording

Away from the busy tourist hotspots, the journey continued to St. James’s Park. Filming one of the park’s resident pelicans proved challenging, as it moved quickly across the frame. For fast-moving action like this, Super Steady came in handy.

▲ Users can capture stable footage in high-motion situations.

Even as the phone moved sharply from side to side to follow the pelican, Super Steady with Horizontal Lock kept the footage level.

▲ Video recorded using Super Steady with Horizontal Lock

▲ Users can edit content on Galaxy Z Fold8’s large 7.6-inch main display.

Galaxy Z Fold8’s expansive 4:3 main display makes it easy to review clips, edit them to the desired aspect ratio, and share them with friends. From shooting to viewing and editing, the creative process flows seamlessly on one device.

Galaxy Z Flip8: Freedom From Every Shot

Galaxy Z Flip8 brings more fun and flexibility to travel photography. With Flex Mode, users can position the phone for hands-free shots from multiple angles — without help from others.

▲ Flex Mode on Galaxy Z Flip8

Galaxy Z Flip8, the thinnest and lightest Galaxy Z Flip yet, fits comfortably in one hand. FlexWindow on the cover screen provides a real-time preview, making it easier to frame selfies.

Equipped with a 50MP wide-angle camera and AI-powered ProVisual Engine, Galaxy Z Flip8 captures high-quality selfies in fine detail, down to individual strands of hair.

▲ Galaxy Z Flip8’s improved AI Bokeh feature naturally separates subjects from the background for portraits with greater depth.

The journey ended aboard one of London’s iconic double-decker buses. Folded halfway, Galaxy Z Flip8’s Camcorder Grip made the device comfortable to hold like a camcorder while recording on the move.

▲ Camcorder Grip

Zoom Rocker with Camcorder Grip provides precise control over zoom speed for smooth, natural zoom-ins.

▲ Camcorder Grip with Zoom Rocker

Exploring London with the latest Galaxy Z series revealed new ways to see — and remember — the city through each device.

With Galaxy cameras, Samsung will continue to help users capture the moments that matter and preserve those memories for years to come.

While rankings can be helpful, they can’t answer the most important question: which phone is best for me? That answer depends on personal considerations like how you prefer to work, create, and stay connected throughout your day.

Why Does Samsung Offer Multiple Foldable Form Factors?

The best foldable isn’t the same for everyone. That’s exactly why Samsung offers three distinct foldable designs with the new Galaxy Z series.

Whether you want to consolidate with a single mobile device that can power through your to-do list, a screen built for streaming and reading, or looking for something more compact and convenient, Galaxy Z series has options.

Through eight generations of refinement, Samsung understands what users want most from foldables. The new Galaxy Z series is the result of all that experience. Every device delivers in the areas users care about most: displays, durability, portability, and performance.

Which Galaxy Z Foldable Is Right for You?

The latest Galaxy Z series offers a range of innovative foldable form factors, the compact Galaxy Z Flip8, the brand-new Galaxy Z Fold8, and the powerful Galaxy Z Fold8 Ultra.

Deciding which is right for you ultimately depends on what you want from your smartphone experience, and how your phone fits into your life.

Choose Galaxy Z Flip8 if you want:

• The slimmest and lightest Z Flip device from Samsung
• An experience built around self-expression and capturing the best selfies
• Everyday convenience for quick tasks without opening your phone

Choose Galaxy Z Fold8 if you’re looking for:

• A new foldable shape designed for modern content formats
• An immersive viewing experience for watching, reading, and gaming
• Samsung’s lightest Galaxy Z Fold yet

Choose Galaxy Z Fold8 Ultra if you prioritise:

• Samsung’s top-of the line experience reserved for Ultra devices
• Multitasking on an expansive 8-inch folding main screen^[1]
• Productivity and flagship performance
• The most versatile and capable camera system in the Galaxy Z series

Across the lineup, the durability of the Galaxy Z series is complemented by Galaxy’s latest mobile AI^[2] experiences and software optimized for each form factor, giving you a bespoke experience built around each unique design.

The best phone is the one that fits your life, and Samsung Galaxy’s portfolio is designed to help you find it. From the Galaxy Z TriFold introduced earlier this year to the latest Galaxy Z series, Samsung is committed to evolving its foldable portfolio to meet a wide range of needs and lifestyles.

[1] Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole

[2] Galaxy AI basic features provided by Samsung are free. Any Samsung enhanced AI features and all third-party AI features are subject to different terms and may be subject to fees.

Samsung Electronics Co., Ltd. today announced its participation at Gamescom 2026, taking place at Koelnmesse in Cologne, Germany, from August 26-30. There, the company will showcase its full-stack gaming vision that seamlessly connects various gaming platforms.

As the world’s largest gaming event, Gamescom features approximately 1,500 software, hardware, and game content companies. The event attracted 360,000 visitors last year and this year it is convening under the theme, “Games Spark Excitement for the Future.”

Under the slogan “#PlaySamsung,” Samsung will showcase a range of products packed with innovative features and offer visitors the chance to experience innovative gaming across mobile, PC, and console platforms. At the company’s exhibition booth, visitors can experience games across a variety of platforms through its key new products: Odyssey G8, the world’s first 6K gaming monitor; 9100 PRO, a high-performance SSD built for next-generation gaming; and Galaxy Z Fold8 Ultra, the flagship mobile device that takes mobile gaming to the next level.

Notably, the Odyssey G8 launched in May 2026, provides an optimal gaming experience with its Dual Mode to effortlessly toggle between an ultra-high resolution 6K mode at 165 Hz and an ultra-fast 3K mode at 330 Hz, depending on the game genre. The monitor is Nvidia G-SYNC compatible and supports AMD FreeSync Premium, eliminating screen distortion and stuttering even in graphically demanding games, allowing users to experience enhanced picture quality and immersive gameplay.

Throughout the event the company’s booth will offer a diverse lineup, including matches featuring popular game titles such as the Sonic series, as well as a cosplay runway themed around Samsung’s product experiences. Visitors also can experience Pearl Abyss’s open-world action-adventure game Crimson Desert on the Odyssey G8’s 6K display with HDR10+ GAMING features.

On August 27-28, Samsung will host the World Finals of the #PlayGalaxy Cup, a global tournament league where players can experience the innovative gaming performance of Galaxy smartphones. This event will kick off with a three-player special match in PUBG Mobile between popular global video game influencers. Ten teams that advanced through five regional qualifiers in North America, Latin America, Europe, Southeast Asia, and Southwest Asia will compete for the championship.

Customers purchasing Galaxy Z Fold8 or Z Fold8 Ultra can take advantage of a range of limited-time offers, including up to £170 off, enhanced Trade In values and the opportunity to try the latest Galaxy watches for 100 days.

Come into the fold with up to £170 off Galaxy Z Fold8

Customers purchasing Galaxy Z Fold8 or Galaxy Z Fold8 Ultra from Samsung.com or a Samsung Experience Store can receive up to £170 off select configurations at checkout.^[1]

For customers looking to upgrade from an existing smartphone, Samsung is also offering enhanced Trade In values of £30 – £752 towards Galaxy Z Fold8 or Galaxy Z Fold8 Ultra when you trade in a selected smartphone.^[2]

Get £27 – £132 off when you trade in your smartwatch

Galaxy Watch owners can also make the move to Samsung’s latest smartwatches with enhanced Trade In values.

Customers purchasing a Galaxy Watch Ultra2 or Galaxy Watch9 from Samsung.com or a Samsung Experience Store can receive between £27 – £132 off when trading in a qualifying smartwatch.^[3]

Try Galaxy Watch Ultra2 and Watch9 for 100 days

You can also discover Samsung’s latest smartwatches with confidence through the 100-Day Buy & Try programme.

Customers who purchase any SIM-free Galaxy Watch Ultra2 or Galaxy Watch9 from a participating retailer before Sep 8, 2026 and register for the promotion can take advantage of a 100-day return window if they decide the device is not for them.^[4]

Save 15% on Galaxy Watch when you build your Galaxy ecosystem

Customers purchasing a Galaxy Watch Ultra2 or Galaxy Watch9 alongside any eligible smartphone, tablet, laptop or XR device from Samsung.com or a Samsung Experience Store by Aug 18, 2026 can receive 15% off their watch at checkout.^[5]

It’s now easier than ever to switch to Galaxy. From your favourite apps to years of group chats and photos, Smart Switch^[6] moves it all over smoothly to Galaxy, no cables or additional apps needed.

Further information can be found at samsung.com/uk/.

[1] Purchase from Samsung.com or a Samsung Experience Store by 25.08.26.

[2] Purchase from Samsung.com or Samsung Experience Stores by 25.08.26. £30 value based on Galaxy S20 5G 128GB in working condition. £752 value based on Galaxy Z Fold7 1TB. Values over £30 vary by model and condition. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount.

[3] Purchase from Samsung.com or Samsung Experience Stores by 18.08.26. £27 value based on any Approach Garmin Smartwatch. £132 value based on any Samsung Galaxy Watch Ultra. Values can vary by model and condition of Trade In device, and on purchases of exclusive colour devices. Limited to one Trade In Watch per transaction. Charges apply if you don’t send us your Trade In device. T&Cs apply.

[4] Promoter: Samsung Electronics (UK) Limited. Purchase any SIM free Samsung Galaxy Z Fold8 Ultra, Z Fold8, Z Flip8, Watch Ultra2 or Watch9 from a participating retailer before 08/09/2026 and register for the promotion using the link below within 30 days. If dissatisfied, Participant may claim within 45-100 days after purchase (or delivery in the case of pre-orders) and return the product in good condition to Samsung within 30 days of provisional claim approval and Samsung will pay the purchase price (capped at RRP) by bank transfer. SIM Free purchases only. Maximum one claim per product and four per household and ten per business. For full terms and more information see www.samsungoffers.claims/buyandtry2026

[5] Purchase from Samsung.com or Samsung Experience Stores by 18.08.26. Discount applies automatically at checkout when eligible products are added to the basket. Only two discounted Galaxy Watches per full-priced product. Discount applies to the two lowest-priced items. Discounts can’t be used in combination with Trade In

[6] Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the second device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and One UI 9 or later, and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier.

Galaxy Z Fold8 Ultra may be most recognisable for its 8-inch folding main display, but the device’s real benefit is more than simply having a larger screen.

Building on established Galaxy tools such as Multi Window^[1] and Samsung DeX, new context-aware experiences for foldables such as Now Nudge^[2] help keep more of a task visible and make it easier to move from one step to the next without constantly switching apps. Whether you’re researching, planning a trip, or editing content, Galaxy Z Fold8 Ultra adapts to the way you work, helping you accomplish more from a single device.

Why Is Galaxy Z Fold8 Ultra Good for Productivity?

Galaxy Z Fold8 Ultra can transition from its 6.5-inch cover screen to its expansive 8-inch main screen^[3] without losing your place. Start with an app while the device is folded, then open it to continue right where you left off with more room to examine a photo, comfortably review a spreadsheet, or work across supported apps side by side.

The Snapdragon 8 Elite Gen 5 Mobile Platform for Galaxy^[4], 5,000 mAh battery^[5], and expanded graphite cooling structure help keep the device responsive during demanding multitasking, content creation, and AI-powered tasks. Galaxy Z Fold8 Ultra is like a mobile workspace that can adapt to the task at hand.

How Do I Use Multiple Apps at Once?

Multi Window lets you run supported apps side by side on the main screen. Galaxy Z Fold8 Ultra supports two-way and three-way split view, and you can resize the individual windows to suit your task. Check your calendar while replying to a message, search the web while reviewing a presentation, or use a calculator while reviewing your budget. You can also open supported apps in pop-up view when you want a movable, resizable window over your existing workspace.

You can even quickly access frequently used apps from the Taskbar at the bottom of the main screen, like you would on a tablet. If you regularly use the same apps together — such as Calendar and Messages — you can save them as an app pair and reopen the combination in split view with one tap.

What is Now Nudge and How Does it Work?

With Now Nudge, Galaxy Z Fold8 Ultra automatically recognises what you’re doing and proactively suggest what you might want to do next. For example, if you’re messaging about meeting up with a friend for dinner, it might suggest adding it to your calendar. When you tap to open your calendar app, the conversation stays visible on one side of your screen, helping you move forward without losing context or manually switching between windows.

What Is Samsung DeX and How Does It Work on Galaxy Z Fold8 Ultra?

Samsung DeX makes it possible to use Galaxy Z Fold8 Ultra in a desktop-like workspace. Connect a monitor, keyboard, and mouse^[6] to work across multiple apps in resizable windows, use a desktop-style taskbar and navigate with a cursor for a complete mobile workstation.

[1] Side-by-Side Multi Window works with select applications.

[2] Samsung account login required. Supported apps only. Accuracy of results is not guaranteed.

[3] Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole

[4] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated

[5] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.

[6] Sold separately.