Samsung Week is Samsung’s largest annual promotion for customers around the world. Now in its seventh year, the event is being held under the theme “Discover New Ways to Live Smarter.”

During Samsung Week 2026, the company is offering special purchase benefits on Samsung.com and showcasing new experiences enabled by its latest AI products.

More Benefits, More Choices on Samsung.com

For Samsung Week 2026, Samsung has enhanced its online offers and premium services¹.

Customers can get more out of their Samsung Rewards Points on Samsung.com throughout the event. Samsung Rewards Points can be applied toward purchases of devices and accessories as well as digital content and services including Galaxy Store, Samsung Art Store, and Samsung Food.

Based on devices registered to their Samsung Account, customers can receive personalised product recommendations. Samsung.com may recommend Bespoke AI appliances that connect through SmartThings for a more integrated home experience, or Galaxy Watch models that support health and fitness goals through Samsung Health. Customers can also easily access Samsung Care+, a professional product care service, and trade-in options.

The latest mobile products are also available in Samsung.com-exclusive colors including Galaxy Z Fold8 Ultra in Green Shadow, Galaxy Z Fold8 in Pistachio, and Galaxy Z Flip8 in Mint.

In addition, purchases of the new Galaxy Z series, Galaxy S26 FE, or Galaxy Tab S12 series come with a six-month subscription to Google AI Pro².

Meanwhile, Samsung is promoting Samsung Week 2026 through large digital billboards at iconic landmarks around the world, including Times Square in New York and Piccadilly Circus in London.

Smarter Experiences for Work, Wellness, and Home

Throughout Samsung Week 2026, Samsung is highlighting products featuring AI-powered innovation and enhanced services designed to make everyday life more convenient across productivity, health, cooking, and entertainment.

Galaxy Z Fold8 Ultra makes it easier to work efficiently using Multi Window on a large screen and, when paired with a Smart Monitor, helps users stay focused wherever they are.

Together, Galaxy Watch Ultra2 and Galaxy S26 Ultra support healthier lifestyles with detailed workout data and health insights, while Galaxy Buds4 Pro adds to the enjoyment of exercise with a comfortable fit.

In the kitchen, the Bespoke AI Refrigerator, Bespoke AI Oven, and Galaxy Z Fold8 create a smarter cooking experience — from ingredient management and recipe recommendations to automated cooking settings.

Samsung Micro RGB TV and soundbars deliver immersive viewing and gaming, while the Bespoke AI Laundry Combo simplifies laundry by handling everything from washing to drying.

For more details about Samsung Week 2026, visit Samsung.com/uk/offer/samsung-week.

1. Event pages and details vary by country. Personalised product recommendations are available only to customers who have consented to marketing and cookies. ︎
2. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. unless canceled earlier, Google One will charge £18.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro ︎

Samsung Electronics today announced it has seen a significant sales increase for the new Galaxy Z8 Series of foldable phones in Europe, driven by exceptional demand for the Galaxy Z Fold8 and Galaxy Z Fold8 Ultra.

The Galaxy Z Fold8 and Galaxy Z Fold8 Ultra together have seen a 45% increase in sales across Europe in the nine weeks following their launch on August 7, 2026, compared with Galaxy Z Fold7 sales a year ago¹.

The incredible success demonstrates the increasing consumer interest in the foldable form factors, including the new Galaxy Z Fold8. The Galaxy Z Fold8 brings a form factor designed to move easily from quick interactions on the cover screen to deeper viewing, reading and gaming on the main display. The new form factor has struck a chord with consumers across Europe.

The increased interest is evident by consumer search trends, which show a significant increase in Google searches for Samsung foldables. Across major European markets, there has been an over 260% increase in searches during September², with the largest increase during the week 6^th – 12^th September with a 460% increase³.

The new Galaxy Z8 Series, including the Galaxy Z Fold8, Galaxy Z Fold8 Ultra, and Galaxy Z Flip8, brings users powerful next-generation Galaxy AI features designed to transform productivity, creativity, and communication on flexible screens:

• Now Brief⁴ helps users stay informed with personalised insights tailored to their routines, interests and daily needs through expanded scenarios, customisable briefing cards and personalised recommendations. It now also surfaces security and privacy insights, helping users stay on top of potential risks and protective actions.
• Now Nudge⁵ turns insights into action. When plans begin to take shape in a conversation, AI can surface relevant next steps such as checking a schedule, finding a place or saving a location. On foldables, users can continue the conversation side by side on larger displays.
• Gemini Intelligence helps users move from request to result with fewer steps. Users can simply describe what they need or even add screen or image context. App automation can now work across 40+ supported apps and services, with capabilities ranging from looking up tickets to finding a nearby restaurant and making a reservation. With Gemini Notebook, users can bring together notes, images, recordings, files and documents in one persistent workspace to collect, organise and develop their ideas. Drag-and-drop support in Split view makes the workflow even more intuitive, allowing users to easily add multiple files and images and turn their content into audio overviews, infographics, reports, meeting recaps, visual summaries, documents and more.

For more information about the Galaxy Z8 series, visit https://www.samsung.com/uk/smartphones/galaxy-z/.

1. Comparison with sales of Galaxy Fold7 in equivalent weeks in 2025. ︎
2. Searches for Samsung foldables during September 2026 in Germany, UK, France, Spain, Portugal, Italy, Sweden, Denmark, Finland, Norway, Netherlands, Belgium, Austria, Switzerland, Poland, Hungary, Czech, Latvia, Estonia, Lithuania, Romania, Bulgaria, Croatia, Serbia, Slovenia, North Macedonia, Albania, Bosnia and Herzegovina, Kosovo, Montenegro, Greece, Ukraine. Increase September 2026 vs. August 2026.  ︎
3. Searches for Samsung foldables during September 2026 in Germany, UK, France, Spain, Portugal, Italy, Sweden, Denmark, Finland, Norway, Netherlands, Belgium, Austria, Switzerland, Poland, Hungary, Czech, Latvia, Estonia, Lithuania, Romania, Bulgaria, Croatia, Serbia, Slovenia, North Macedonia, Albania, Bosnia and Herzegovina, Kosovo, Montenegro, Greece, Ukraine. Increase during 6-12th September 2026 vs. 30th August – 5th September 2026. ︎
4. Samsung account login and network connection required. ︎
5. Samsung account login required. Supported apps only. Accuracy of results is not guaranteed. ︎

It can be tempting to stick with what we know, even when something better could be out there. But new research commissioned by Samsung UK for Galaxy Z Fold8 reveals that taking the plunge can be worth it, with many Brits finding that making a change feels better than they expected.

A poll of 2,000 adults¹ found that 63% have kept possessions, habits or commitments beyond their useful life, while 42% have stayed with something longer because it felt easier to do nothing. Yet when people do make a change they’ve been putting off, the experience can be a positive one.

Among those who had delayed a change before eventually making it, 43% wished they’d done it sooner, 38% felt relieved to have made the change and 36% wondered why they’d waited so long. Almost a third (30%) felt happier with their decision than they’d expected, while 28% found the change easier than anticipated and nearly all (93%) stating they had no regrets.

The findings suggest that the uncertainty before a change can be a significant barrier, even when the outcome turns out better than expected.

And it’s not just the big decisions we put off. More than a quarter (27%) have held onto a mobile phone or brand for longer than necessary, while 56% admit to having a designated drawer for old tech, including phones, tablets and charging cables. A further 32% say they find it difficult to replace something familiar with something new.

The research also reveals how familiarity can influence decisions about changing phones. Of those who stick with the same phone brand or type because it feels familiar or easier, 53% gave little or no thought to whether a different option might suit them better.

Yet the experience of switching suggests there can be benefits to exploring something new. More than half (54%) of respondents said they were glad they had switched to a different phone brand or type, while 52% said their new phone better suited their needs. Almost half (48%) found switching easier than expected, and 35% wished they had made the change sooner.

So why do we find it so difficult to move on, even when something may no longer be right for us?

Nicole Everingham, Accredited Relationship Coach, explains: “We’re often drawn to what feels familiar, even when it isn’t necessarily making us happy. Change brings uncertainty, effort and the possibility of regret, while staying where we are can feel like the safer option. Sometimes, we become so accustomed to a situation rather than questioning whether something different might suit us better.

“This can be particularly true in relationships, where we’re not just attached to a person or a routine, but also to the time and energy we’ve invested. We can end up holding onto what we hoped it would become, rather than looking at whether it’s meeting our needs today.”

The findings show how difficult it can be to call time. Almost half (47%) say they have stayed with something for longer than they should have, while 40% have stayed in a job or career and 36% have held onto a friendship for too long.

Of those who stayed in a relationship longer than they wanted to, 46% hoped things would improve, while 35% said leaving felt harder than staying. The same proportion cited comfort or familiarity as a reason they found it difficult to leave.

Our attachment to the familiar extends to the things we own, too. More than half (52%) say they hold onto things because they might need them one day, while 47% keep possessions because they still work and 40% because they have sentimental value. Meanwhile, 41% admit to putting off making a decision.

So what gives us the confidence to make a change? For 43%, knowing that a replacement is genuinely better would make them more likely to let go of what they have.

When it comes to phones, knowing a different option would better suit their needs and lifestyle would encourage 30% to consider switching brands or types. The same proportion said knowing the process would be quick and easy, including transferring data, apps and contacts, would make them more likely to make the change. A further 35% said confidence in a new phone’s reliability and durability would encourage them to consider switching.

Nicole adds: “Making a change can feel daunting, but once we’ve made a decision, there’s often a real sense of relief. We no longer have to carry the weight of being stuck between different options. Even when the future is uncertain, taking action can restore a sense of confidence and control. Sometimes we don’t realise just how much energy staying put was costing us until we finally move forward.”

For Samsung, the findings come amid growing momentum for its foldable smartphones, which offer consumers a different type of phone experience.

Charlie Nordfeldt, Director of Media and Marcomms, Mobile Division, Samsung Electronics UK & Ireland, said: “It’s easy to get comfortable with what we know, but there are billions of reasons to try something new. We’re seeing real momentum behind our foldables since the launch of the Galaxy Z Fold8 with Google searches up 300%, suggesting people are actively considering making a switch.  

“Galaxy Z Fold8 brings together a bigger screen, a thin and light design and new ways to experience your phone. And switching doesn’t have to mean starting from scratch. With Smart Switch making it easy to transfer your data, apps and contacts, moving to a new Galaxy device can be simpler than you think.”

With Galaxy Z Fold8, Samsung continues to refine the foldable experience, bringing together a distinctive form factor and a design made for everyday discovery. With billions of reasons to try and Smart Switch helping make the move easier, now could be the time to explore what a different phone brand or type has to offer.

TOP 10: THE THINGS BRITS HOLD ONTO FOR TOO LONG

• A romantic relationship
• A job or career
• Worn-out underwear
• A friendship
• Instruction booklets for products they no longer own
• Mystery keys they no longer recognise
• A living situation or home
• A mobile phone
• A subscription or membership
• Chipped mugs

1. Research conducted by OnePoll on behalf of Samsung in October 2026 ︎

Which?, the UK’s largest independent consumer champion, puts smartphones through rigorous independent laboratory testing across areas including battery life, camera quality, display, ease of use, speed, audio quality and durability.

Following its testing of Galaxy Z Fold8, Which? praised its “radically redesigned body”, tablet-like inner-screen experience and battery life. Its testing found that the device lasted 40 hours on a full charge with the screen at maximum brightness, while a 15-minute charge provided enough power for approximately 17-19 hours of use.

Which? concluded that Galaxy Z Fold8 is a “truly premium experience in almost every way – from its luxurious screen to battery life, camera quality, performance and more”, giving it a ‘Best Buy’ endorsement and answering the question of whether consumers should buy it with a definitive “Definitely.”

Which? also gave Galaxy Z Fold8 Ultra and Galaxy Z Flip8 a ‘Best Buy’ endorsement, recognising the strengths of Samsung’s latest foldable range. Describing Galaxy Z Fold8 Ultra as “a fantastic foldable phone”, Which? praised its “two gorgeous displays”, cutting-edge performance, lengthy battery life and photographic abilities. Galaxy Z Flip8 was described as “quite possibly the ultimate flip phone”, with Which? highlighting its compact clamshell design, strong performance, top-class cameras and screen.

Samsung’s latest foldable generation has already become the company’s most awarded foldable series yet, with Galaxy Z Fold8 also receiving the highest number of five-star ratings from technology media for a Galaxy foldable to date¹.

Galaxy Z Fold8, Galaxy Z Fold8 Ultra and Galaxy Z Flip8 are available now in the UK.

For more information on the Samsung Galaxy Z Series, please visit: www.samsung.com/uk/

1. 5 stars received by The Standard, Daily Express, The Sun, What Hi-Fi? and T3. ︎

Samsung Electronics Co., Ltd. today announces the next evolution of its partnership with football legend Thierry Henry, showcasing the latest Galaxy Z Series foldable devices. The campaign builds on strong momentum for Samsung’s foldable range, with combined European sales of the Galaxy Z Fold8 and Galaxy Z Fold8 Ultra 50% higher than those of the Galaxy Z Fold7 over the equivalent period following launch.

The new campaign, “Welcome to Foldables”, launches across Europe through a series of films that demonstrate how each foldable device in the series adapts to different lifestyles and moments.

The campaign follows long time Samsung user, Henry through multiple chapters of his day, each showcasing how the Galaxy Z Series supports his lifestyle.

Reflecting on his career transitions – from player to manager to analyst – Henry acknowledges life can take many shapes and poses the question: what shape comes next? The three Galaxy Z series devices represent the different paths he could take, each enabling a distinct way of living.

To maximise his day, multiple versions of Henry tackle different tasks simultaneously. Thanks to the Z Fold8 Ultra’s expansive screen and advanced multi-window feature, he accomplishes everything in one powerful device. The multitasking capabilities mean he gets it all done without compromise.

When he unwinds, Henry settles in to watch football on the Z Fold8. Its immersive display makes him feel as though he’s on the sidelines, whilst its compact, passport-sized form means it fits easily into his pocket for a life on the move.

For everyday moments, the Z Flip8 delivers style and convenience – as demonstrated when Henry captures a perfectly framed selfie. Its foldable design makes it the ideal everyday companion.

Ex-Arsenal and French national player, Thierry Henry, said: “I’ve been a Samsung user for a very long time. I need products that are multipurpose, and that can keep up with me. The Galaxy Z Series does exactly that. Each device is different – for the different chapters of our lives and careers. That’s why it’s got to be Samsung.”

Benjamin Braun, CMO at Samsung Electronics Europe, added: “Thierry embodies versatility and excellence. He understands that people aren’t one-dimensional, and neither should their technology be. Our Galaxy Z Series reflects that philosophy – there’s a device for every lifestyle, every ambition, every moment.”

For more information on the Samsung Galaxy Z Series, please visit: news.samsung.com/uk

Samsung Electronics today announced a significant milestone for its latest foldable smartphones. The Galaxy Z Fold8 and Galaxy Z Fold8 Ultra have achieved a 50% increase in combined sales across Europe compared to the Galaxy Z Fold7 since launch.

This remarkable growth underscores the increasing consumer interest in Samsung’s foldable lineup and its role in shaping the future of mobile technology.

The Galaxy Z8 series has not only attracted loyal Samsung customers but also drawn in users from other brands. Notably, 20% of Galaxy Z Flip8 purchasers have switched from competing brands, with many experiencing a foldable device for the first time. This trend highlights the growing appeal of Samsung’s innovative foldable designs and features.

Samsung has also seen a threefold increase in users transitioning from the Galaxy Z Flip series to the Galaxy Z Fold8 compared to the Galaxy Z Fold7, reflecting the high demand for Samsung’s diverse range of foldable devices.

As the foldable category matures, one size does not fit every user; people prioritise portability, large-screen productivity, immersive viewing, creativity and compact convenience in different ways. Samsung’s latest Galaxy Z portfolio reflects those distinct needs. Behind that portfolio are eight generations of development and insights from millions of real-world users, which continue to shape hardware, software, reliability and the way each form factor is used.

Samsung continues to push the boundaries of what’s possible with foldable technology, delivering devices that combine productivity, creativity, and entertainment in one seamless form factor. The success of the Galaxy Z8 series is a testament to Samsung’s dedication to fostering widespread adoption of foldables and shaping the future of mobile innovation.

For more information about the Galaxy Z8 series, visit Fold & Flip Phones | Galaxy Z Series | Samsung UK.

From clocking a coat on the commute to pausing a TV show for a closer look at a standout outfit, Britain is becoming a nation of “outfit detectives”, according to new research.

While social feeds and screen style still play a role, everyday encounters are becoming a major part of how Brits discover new looks, with real-life outfits now sparking the kind of fashion curiosity once reserved for celebrities and influencers.

The research of 2,000 Brits, commissioned mark the launch of the Samsung Galaxy Z Fold8, explores the modern habit of spotting a style detail, saving it and searching for ways to recreate it later, with a third (30%) of the nation admitting they often see an item and instantly want to find out where it’s from.

The research reveals just how far Brits will go to track down a look they love, spending an average of an hour and 14 minutes searching for a specific item, while over two fifths (41%) admit to envying a stranger’s look. It’s a familiar fashion hunt that Circle to Search with Google can simplify, helping people move from spotting a look to finding it in the moment.

Inspiration is coming from everywhere, from social media (25%) and friends and family (21%) to TV shows and films (20%) and street style (18%). Among Millennials and Gen Z specifically, even spotting fashion on the commute (21%) and in the office (19%) are shaping what they wear.

Social media has also become a personal style archive, with a quarter (25%) of us saving posts, screenshots or images of outfits they’d like to recreate or shop for later, rising to over half (57%) of Gen Z and two in five (40%) of Millennials.

But while over half (52%) admit they’d feel uncomfortable asking a stranger where a look was from, 41% say they’d see it as a compliment if someone asked them the same question. Instead, 30% would rather turn to the internet and try to describe the item than ask someone directly.

Samsung has teamed up with radio presenter and fashion icon Mollie King for a new London street style video, taking to the capital’s streets to explore the looks, trends and real-life inspiration shaping how people dress.

The campaign taps into the nation’s love of playing fashion detective, showing how Circle to Search with Google can help uncover the details behind the looks that catch our eye. On the Galaxy Z Fold8’s expansive screen, users can track down individual pieces, explore similar styles and compare finds side by side.

Mollie King said: “I’ve always loved how personal style can say so much about someone before they’ve even spoken. We’ve all had those moments where you spot an amazing outfit and immediately want to know where it’s from, so taking to the streets of London and turning that curiosity into simple, easy fashion discovery was a really lovely way to bring that to life.”

With 51% of Brits saying they would love a device that could help them pinpoint where looks are from, the research suggests technology is becoming part of the modern style journey, helping people spot inspiration, search more intuitively and keep hold of the looks they want to revisit.

Annika Bizon, Mobile Experience VP of Product and Marketing, Samsung UK and Ireland said:

“Our research shows Brits are spending serious time trying to track down specific fashion items. People no longer just want to admire the outfits they’re spotting on social media or on the street, they want to find those looks and make them their own.

“Using Circle to Search with Google you can go from spotting an outfit you love to discovering more about it and shopping the entire look in seconds. And with a bigger, more immersive screen, the Galaxy Z Fold8 gives you the space to explore, compare and shop styles more easily than ever before.”

For Brits who want to transfer their saved looks and style inspiration to a new phone, Smart Switch¹ makes it simple to bring everything over to Galaxy, from favourite apps and years of group chats to screenshots, photos, saved posts and shopping links, without cables or additional apps.

1. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the second device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and One UI 9 or later, and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. ︎

While rankings can be helpful, they can’t answer the most important question: which phone is best for me? That answer depends on personal considerations like how you prefer to work, create, and stay connected throughout your day.

Why Does Samsung Offer Multiple Foldable Form Factors?

The best foldable isn’t the same for everyone. That’s exactly why Samsung offers three distinct foldable designs with the new Galaxy Z series.

Whether you want to consolidate with a single mobile device that can power through your to-do list, a screen built for streaming and reading, or looking for something more compact and convenient, Galaxy Z series has options.

Through eight generations of refinement, Samsung understands what users want most from foldables. The new Galaxy Z series is the result of all that experience. Every device delivers in the areas users care about most: displays, durability, portability, and performance.

Which Galaxy Z Foldable Is Right for You?

The latest Galaxy Z series offers a range of innovative foldable form factors, the compact Galaxy Z Flip8, the brand-new Galaxy Z Fold8, and the powerful Galaxy Z Fold8 Ultra.

Deciding which is right for you ultimately depends on what you want from your smartphone experience, and how your phone fits into your life.

Choose Galaxy Z Flip8 if you want:

• The slimmest and lightest Z Flip device from Samsung
• An experience built around self-expression and capturing the best selfies
• Everyday convenience for quick tasks without opening your phone

Choose Galaxy Z Fold8 if you’re looking for:

• A new foldable shape designed for modern content formats
• An immersive viewing experience for watching, reading, and gaming
• Samsung’s lightest Galaxy Z Fold yet

Choose Galaxy Z Fold8 Ultra if you prioritise:

• Samsung’s top-of the line experience reserved for Ultra devices
• Multitasking on an expansive 8-inch folding main screen^[1]
• Productivity and flagship performance
• The most versatile and capable camera system in the Galaxy Z series

Across the lineup, the durability of the Galaxy Z series is complemented by Galaxy’s latest mobile AI^[2] experiences and software optimized for each form factor, giving you a bespoke experience built around each unique design.

The best phone is the one that fits your life, and Samsung Galaxy’s portfolio is designed to help you find it. From the Galaxy Z TriFold introduced earlier this year to the latest Galaxy Z series, Samsung is committed to evolving its foldable portfolio to meet a wide range of needs and lifestyles.

[1] Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole

[2] Galaxy AI basic features provided by Samsung are free. Any Samsung enhanced AI features and all third-party AI features are subject to different terms and may be subject to fees.

Galaxy Z Fold8 Ultra may be most recognisable for its 8-inch folding main display, but the device’s real benefit is more than simply having a larger screen.

Building on established Galaxy tools such as Multi Window^[1] and Samsung DeX, new context-aware experiences for foldables such as Now Nudge^[2] help keep more of a task visible and make it easier to move from one step to the next without constantly switching apps. Whether you’re researching, planning a trip, or editing content, Galaxy Z Fold8 Ultra adapts to the way you work, helping you accomplish more from a single device.

Why Is Galaxy Z Fold8 Ultra Good for Productivity?

Galaxy Z Fold8 Ultra can transition from its 6.5-inch cover screen to its expansive 8-inch main screen^[3] without losing your place. Start with an app while the device is folded, then open it to continue right where you left off with more room to examine a photo, comfortably review a spreadsheet, or work across supported apps side by side.

The Snapdragon 8 Elite Gen 5 Mobile Platform for Galaxy^[4], 5,000 mAh battery^[5], and expanded graphite cooling structure help keep the device responsive during demanding multitasking, content creation, and AI-powered tasks. Galaxy Z Fold8 Ultra is like a mobile workspace that can adapt to the task at hand.

How Do I Use Multiple Apps at Once?

Multi Window lets you run supported apps side by side on the main screen. Galaxy Z Fold8 Ultra supports two-way and three-way split view, and you can resize the individual windows to suit your task. Check your calendar while replying to a message, search the web while reviewing a presentation, or use a calculator while reviewing your budget. You can also open supported apps in pop-up view when you want a movable, resizable window over your existing workspace.

You can even quickly access frequently used apps from the Taskbar at the bottom of the main screen, like you would on a tablet. If you regularly use the same apps together — such as Calendar and Messages — you can save them as an app pair and reopen the combination in split view with one tap.

What is Now Nudge and How Does it Work?

With Now Nudge, Galaxy Z Fold8 Ultra automatically recognises what you’re doing and proactively suggest what you might want to do next. For example, if you’re messaging about meeting up with a friend for dinner, it might suggest adding it to your calendar. When you tap to open your calendar app, the conversation stays visible on one side of your screen, helping you move forward without losing context or manually switching between windows.

What Is Samsung DeX and How Does It Work on Galaxy Z Fold8 Ultra?

Samsung DeX makes it possible to use Galaxy Z Fold8 Ultra in a desktop-like workspace. Connect a monitor, keyboard, and mouse^[6] to work across multiple apps in resizable windows, use a desktop-style taskbar and navigate with a cursor for a complete mobile workstation.

[1] Side-by-Side Multi Window works with select applications.

[2] Samsung account login required. Supported apps only. Accuracy of results is not guaranteed.

[3] Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole

[4] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated

[5] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.

[6] Sold separately.

Samsung Electronics Co., Ltd. today announced pre-orders for the new Galaxy Z Series have set a new record – making the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Flip8 the most pre-ordered foldables range ever in Europe.

The introduction of a form factor in the Galaxy Fold8 is exciting consumers across Europe, setting a new benchmark in foldable phone innovation and accounting for 40% of total European pre-orders. Combined pre-orders for the Galaxy Z Fold8 an Z Fold8 Ultra have increased 70% year-on year compared to the Galaxy Z Fold7.

Together with the Galaxy Z Fold8 Ultra and Galaxy Z Flip8, pre-orders for the new Z Series have surpassed the previous pre-order record by over 17% in Europe – with pre-orders still open for one more day before on-sale on August 7 2026.

Pre-Order Offers

Consumers who still want to pre-order the Galaxy Z Series have a short time left to do so and take advantage of pre-order offers.

Galaxy Z Fold8 and Z Fold8 Ultra Offers:

• Customers who purchase from Samsung.com or Samsung Experience Stores can get between £100 – £752 offthe Galaxy Z Fold8 of Z Fold8 Ultra when trading in a selected smartphone plus an extra £100 off with code Z8^[1]
• Pre-order now and get £100 off when you checkout with PayPal^[2]
• Get 6 months of Google AI Pro (worth £113)^[3]

Galaxy Z Flip8 Offers:

• Customers can currently get £100 – £553off with trade in, plus an extra £100 off with code Z8^[4]
• Pre-order now and get £50off when you checkout with PayPal^[5]
• Get 6 months of Google AI Pro (worth £113)^[6]

Samsung Care+

Customers choosing the new Galaxy Z Series can also select Samsung Care+, Samsung’s official device protection service. Samsung Care+ offers Samsung customers a range of services, including accidental damage cover with unlimited repairs and, a seamless walk-in service, extended warranty, and theft and loss protection, to ensure total peace of mind for Samsung Galaxy users^[7]. For more information visit the Samsung website https://www.samsung.com/uk/offer/samsung-care-plus/.

Galaxy Z Series at a glance

The new Galaxy Z Series is Samsung’s most complete foldable line-up to date, adding the new Galaxy Z Fold8 to the well-established Galaxy Z Fold8 Ultra and Z Flip8 models.

The Galaxy Z Fold8 Ultra represents Galaxy’s highest standard for performance, capability and innovation, while the reimagined Galaxy Z Fold8 introduces a form factor designed to move easily from quick interactions on the cover screen to deeper viewing, reading and gaming on the main display. Completing the lineup, the Galaxy Z Flip8 is built for users who want their phone to feel as dynamic as they are.

Pre-orders for the new Galaxy Z Series are open until 23.59 on August 6 2026 at Samsung.com/uk, with the Galaxy Z Series on sale from August 7 2026.

[1]Purchase from Samsung.com by 06.08.26. £100 value based on Galaxy A56 256GB in working condition. £752 value based on Galaxy Z Fold7 1TB. Values over £100 vary by model and condition. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount. Apply code at checkout when trading in a selected smartphone to redeem £100 discount

[2]Purchase from Samsung.com by 06.08.26. Only redeemable for a £100 discount when purchasing Galaxy Z Fold8 Ultra or Z Fold8. One 1 redemption per household; non-transferable. Samsung Student and Youth Store or Samsung Enhanced Partnership Program excluded. UK residents 18+ only. You must checkout using PayPal as the payment method

[3] Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Unless cancelled earlier, Google One will charge £18.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro

[4] Purchase from Samsung.com by 06.08.26. £100 value based on Galaxy A56 256GB in working condition. £553 value based on Galaxy S25 Ultra 512GB. Values over £100 vary by model and condition. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount. Apply code at checkout when trading in a selected smartphone to redeem £100 discount

[5]Purchase from Samsung.com by 06.08.26. Only redeemable for a £50 discount when purchasing Galaxy Z Flip8. One (1) redemption per household; non-transferable. Samsung Student and Youth Store or Samsung Enhanced Partnership Program excluded. UK residents 18+ only. You must checkout using PayPal as the payment method

[6]Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Unless cancelled earlier, Google One will charge £18.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro

[7]Samsung Care+ is available within 60 days of device purchase. Excludes repairs for cosmetic damage. Theft and Loss requires activation of Knox Guard and is subject to limit of two claims per year. Excess payable. Walk in repair subject to local availability. Terms and conditions apply. Subject to eligibility. UK residents aged 18+. 3 months free cover applied automatically to monthly plans.  From month 4 after the purchase of Samsung Care+, the monthly premium for your chosen device cover will be charged on or around the same date of the month as the cover start date.

Samsung Care+ is brought to you by bolttech Insurance Services (UK) Limited, authorised and regulated by the Financial Conduct Authority (FRN 832644) with registered office in 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX, company house number 11187028. The insurance is administered by bolttech Device Protection (Ireland) Limited, with registered office in in Block C 77 Sir John Rogerson Quay Dublin 2 D02 VK60 Dublin 2, Dublin, Ireland, company house number 675680. The policy is underwritten by AmTrust Specialty Limited, authorised and regulated by the Prudential Regulation Authority and the Financial Conduct Authority (FRN 202189) with registered office in Exchequer Court 33 St. Mary Axe London UK EC3A 8AA company house number 01229676(FRN 202189).