While rankings can be helpful, they can’t answer the most important question: which phone is best for me? That answer depends on personal considerations like how you prefer to work, create, and stay connected throughout your day.

Why Does Samsung Offer Multiple Foldable Form Factors?

The best foldable isn’t the same for everyone. That’s exactly why Samsung offers three distinct foldable designs with the new Galaxy Z series.

Whether you want to consolidate with a single mobile device that can power through your to-do list, a screen built for streaming and reading, or looking for something more compact and convenient, Galaxy Z series has options.

Through eight generations of refinement, Samsung understands what users want most from foldables. The new Galaxy Z series is the result of all that experience. Every device delivers in the areas users care about most: displays, durability, portability, and performance.

Which Galaxy Z Foldable Is Right for You?

The latest Galaxy Z series offers a range of innovative foldable form factors, the compact Galaxy Z Flip8, the brand-new Galaxy Z Fold8, and the powerful Galaxy Z Fold8 Ultra.

Deciding which is right for you ultimately depends on what you want from your smartphone experience, and how your phone fits into your life.

Choose Galaxy Z Flip8 if you want:

• The slimmest and lightest Z Flip device from Samsung
• An experience built around self-expression and capturing the best selfies
• Everyday convenience for quick tasks without opening your phone

Choose Galaxy Z Fold8 if you’re looking for:

• A new foldable shape designed for modern content formats
• An immersive viewing experience for watching, reading, and gaming
• Samsung’s lightest Galaxy Z Fold yet

Choose Galaxy Z Fold8 Ultra if you prioritise:

• Samsung’s top-of the line experience reserved for Ultra devices
• Multitasking on an expansive 8-inch folding main screen^[1]
• Productivity and flagship performance
• The most versatile and capable camera system in the Galaxy Z series

Across the lineup, the durability of the Galaxy Z series is complemented by Galaxy’s latest mobile AI^[2] experiences and software optimized for each form factor, giving you a bespoke experience built around each unique design.

The best phone is the one that fits your life, and Samsung Galaxy’s portfolio is designed to help you find it. From the Galaxy Z TriFold introduced earlier this year to the latest Galaxy Z series, Samsung is committed to evolving its foldable portfolio to meet a wide range of needs and lifestyles.

[1] Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole

[2] Galaxy AI basic features provided by Samsung are free. Any Samsung enhanced AI features and all third-party AI features are subject to different terms and may be subject to fees.

Galaxy Z Fold8 Ultra may be most recognisable for its 8-inch folding main display, but the device’s real benefit is more than simply having a larger screen.

Building on established Galaxy tools such as Multi Window^[1] and Samsung DeX, new context-aware experiences for foldables such as Now Nudge^[2] help keep more of a task visible and make it easier to move from one step to the next without constantly switching apps. Whether you’re researching, planning a trip, or editing content, Galaxy Z Fold8 Ultra adapts to the way you work, helping you accomplish more from a single device.

Why Is Galaxy Z Fold8 Ultra Good for Productivity?

Galaxy Z Fold8 Ultra can transition from its 6.5-inch cover screen to its expansive 8-inch main screen^[3] without losing your place. Start with an app while the device is folded, then open it to continue right where you left off with more room to examine a photo, comfortably review a spreadsheet, or work across supported apps side by side.

The Snapdragon 8 Elite Gen 5 Mobile Platform for Galaxy^[4], 5,000 mAh battery^[5], and expanded graphite cooling structure help keep the device responsive during demanding multitasking, content creation, and AI-powered tasks. Galaxy Z Fold8 Ultra is like a mobile workspace that can adapt to the task at hand.

How Do I Use Multiple Apps at Once?

Multi Window lets you run supported apps side by side on the main screen. Galaxy Z Fold8 Ultra supports two-way and three-way split view, and you can resize the individual windows to suit your task. Check your calendar while replying to a message, search the web while reviewing a presentation, or use a calculator while reviewing your budget. You can also open supported apps in pop-up view when you want a movable, resizable window over your existing workspace.

You can even quickly access frequently used apps from the Taskbar at the bottom of the main screen, like you would on a tablet. If you regularly use the same apps together — such as Calendar and Messages — you can save them as an app pair and reopen the combination in split view with one tap. 

What is Now Nudge and How Does it Work?

With Now Nudge, Galaxy Z Fold8 Ultra automatically recognises what you’re doing and proactively suggest what you might want to do next. For example, if you’re messaging about meeting up with a friend for dinner, it might suggest adding it to your calendar. When you tap to open your calendar app, the conversation stays visible on one side of your screen, helping you move forward without losing context or manually switching between windows.

What Is Samsung DeX and How Does It Work on Galaxy Z Fold8 Ultra?

Samsung DeX makes it possible to use Galaxy Z Fold8 Ultra in a desktop-like workspace. Connect a monitor, keyboard, and mouse^[6] to work across multiple apps in resizable windows, use a desktop-style taskbar and navigate with a cursor for a complete mobile workstation.

[1] Side-by-Side Multi Window works with select applications.

[2] Samsung account login required. Supported apps only. Accuracy of results is not guaranteed.

[3] Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole

[4] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated

[5] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.

[6] Sold separately.

Samsung Electronics Co., Ltd. today announced pre-orders for the new Galaxy Z Series have set a new record – making the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Flip8 the most pre-ordered foldables range ever in Europe.

The introduction of a form factor in the Galaxy Fold8 is exciting consumers across Europe, setting a new benchmark in foldable phone innovation and accounting for 40% of total European pre-orders. Combined pre-orders for the Galaxy Z Fold8 an Z Fold8 Ultra have increased 70% year-on year compared to the Galaxy Z Fold7.

Together with the Galaxy Z Fold8 Ultra and Galaxy Z Flip8, pre-orders for the new Z Series have surpassed the previous pre-order record by over 17% in Europe – with pre-orders still open for one more day before on-sale on August 7 2026.

Pre-Order Offers

Consumers who still want to pre-order the Galaxy Z Series have a short time left to do so and take advantage of pre-order offers.

Galaxy Z Fold8 and Z Fold8 Ultra Offers:

• Customers who purchase from Samsung.com or Samsung Experience Stores can get between £100 – £752 offthe Galaxy Z Fold8 of Z Fold8 Ultra when trading in a selected smartphone plus an extra £100 off with code Z8^[1]
• Pre-order now and get £100 off when you checkout with PayPal^[2]
• Get 6 months of Google AI Pro (worth £113)^[3]

Galaxy Z Flip8 Offers:

• Customers can currently get £100 – £553off with trade in, plus an extra £100 off with code Z8^[4]
• Pre-order now and get £50off when you checkout with PayPal^[5]
• Get 6 months of Google AI Pro (worth £113)^[6]

Samsung Care+

Customers choosing the new Galaxy Z Series can also select Samsung Care+, Samsung’s official device protection service. Samsung Care+ offers Samsung customers a range of services, including accidental damage cover with unlimited repairs and, a seamless walk-in service, extended warranty, and theft and loss protection, to ensure total peace of mind for Samsung Galaxy users^[7]. For more information visit the Samsung website https://www.samsung.com/uk/offer/samsung-care-plus/.

Galaxy Z Series at a glance

The new Galaxy Z Series is Samsung’s most complete foldable line-up to date, adding the new Galaxy Z Fold8 to the well-established Galaxy Z Fold8 Ultra and Z Flip8 models.

The Galaxy Z Fold8 Ultra represents Galaxy’s highest standard for performance, capability and innovation, while the reimagined Galaxy Z Fold8 introduces a form factor designed to move easily from quick interactions on the cover screen to deeper viewing, reading and gaming on the main display. Completing the lineup, the Galaxy Z Flip8 is built for users who want their phone to feel as dynamic as they are.

Pre-orders for the new Galaxy Z Series are open until 23.59 on August 6 2026 at Samsung.com/uk, with the Galaxy Z Series on sale from August 7 2026.

[1]Purchase from Samsung.com by 06.08.26. £100 value based on Galaxy A56 256GB in working condition. £752 value based on Galaxy Z Fold7 1TB. Values over £100 vary by model and condition. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount. Apply code at checkout when trading in a selected smartphone to redeem £100 discount

[2]Purchase from Samsung.com by 06.08.26. Only redeemable for a £100 discount when purchasing Galaxy Z Fold8 Ultra or Z Fold8. One 1 redemption per household; non-transferable. Samsung Student and Youth Store or Samsung Enhanced Partnership Program excluded. UK residents 18+ only. You must checkout using PayPal as the payment method

[3] Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Unless cancelled earlier, Google One will charge £18.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro

[4] Purchase from Samsung.com by 06.08.26. £100 value based on Galaxy A56 256GB in working condition. £553 value based on Galaxy S25 Ultra 512GB. Values over £100 vary by model and condition. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount. Apply code at checkout when trading in a selected smartphone to redeem £100 discount

[5]Purchase from Samsung.com by 06.08.26. Only redeemable for a £50 discount when purchasing Galaxy Z Flip8. One (1) redemption per household; non-transferable. Samsung Student and Youth Store or Samsung Enhanced Partnership Program excluded. UK residents 18+ only. You must checkout using PayPal as the payment method

[6]Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Unless cancelled earlier, Google One will charge £18.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro

[7]Samsung Care+ is available within 60 days of device purchase. Excludes repairs for cosmetic damage. Theft and Loss requires activation of Knox Guard and is subject to limit of two claims per year. Excess payable. Walk in repair subject to local availability. Terms and conditions apply. Subject to eligibility. UK residents aged 18+. 3 months free cover applied automatically to monthly plans.  From month 4 after the purchase of Samsung Care+, the monthly premium for your chosen device cover will be charged on or around the same date of the month as the cover start date.

Samsung Care+ is brought to you by bolttech Insurance Services (UK) Limited, authorised and regulated by the Financial Conduct Authority (FRN 832644) with registered office in 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX, company house number 11187028. The insurance is administered by bolttech Device Protection (Ireland) Limited, with registered office in in Block C 77 Sir John Rogerson Quay Dublin 2 D02 VK60 Dublin 2, Dublin, Ireland, company house number 675680. The policy is underwritten by AmTrust Specialty Limited, authorised and regulated by the Prudential Regulation Authority and the Financial Conduct Authority (FRN 202189) with registered office in Exchequer Court 33 St. Mary Axe London UK EC3A 8AA company house number 01229676(FRN 202189).

With flexible form factors that offer all the benefits of a traditional device, plus the versatility to open up to so much more, Samsung’s Galaxy Z series redefines what you’ve come to expect from a smartphone.

As the thinnest and lightest Galaxy Z Fold ever, Galaxy Z Fold7 sets the standard for foldable smartphone design. The device opens to an immersive 8-inch^[1] display delivering a familiar premium phone experience while also unlocking new levels of efficiency and productivity.

Galaxy Z Flip7 is Samsung’s most compact and pocketable foldable device. Its unique form factor allows you to perform many tasks right from the FlexWindow cover screen, while also enabling a flexible camera experience to unleash your creative side.

Each Certified Re-Newed Galaxy device is refurbished by Samsung-approved engineers using 100% genuine Samsung parts^[2] including a certified new battery, and backed by Samsung’s two-year manufacturer warranty. The devices undergo more than 100 rigorous quality tests to ensure it meets the company’s high standards for performance, reliability and durability.

During the restoration process, all devices are reset to delete personal data and ensure they are sold in a condition equivalent to that of a brand-new device^[3]. After refurbishment, CRN devices are packaged in a new box made from recyclable materials and include the same in-box items as a new device.

Devices are also issued with new IMEI numbers and updated with the latest software, enabling users to experience the most up-to-date Galaxy features from the moment they switch on.

All Certified Re-Newed Galaxy Z Series devices come with a two-year manufacturer warranty, providing added peace of mind and reinforcing confidence in quality and longevity.

[1] Measured diagonally, Galaxy Z Fold7’s Main Screen size is 8.0-inch in the full rectangle and 8.0-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners.

[2] The types of parts to be replaced differ depending on the condition of the phone. Among parts listed below, those that do not operate normally or need to be replaced in appearance will be replaced with genuine Samsung parts (screen, camera, speakers, sensor, NFC, antenna, etc.).

[3] The product may have slight external blemishes, which do not impact its functinality or performance.

Samsung Electronics Co.Ltd has announced the launch of Trade In For Samsung Credits, a new initiative that rewards customers with Samsung Credits when they trade in an eligible mobile device^[1]. The credits can be used on future purchases at Samsung.com, from the latest Galaxy devices to tablets, smart TVs, monitors, wearables, smart home appliances and more^[2].

Samsung Credits can be redeemed on your next purchase, whether upgrading to a new device or investing in a new piece of home tech, or saved in your Samsung Account to use anytime within five years. The programme offers competitive trade-in values, even for damaged devices^[1], with the convenience of free, pre-paid returns.

Giving customers a new way to unlock value from old devices, the programme is currently available for Samsung’s flagship Galaxy S series and Z series devices and is set to expand to a wider range of products later this year.

Annika Bizon, Mobile Experience VP of Product and Marketing, Samsung UK & Ireland, says: “Trade In for Samsung Credits is all about giving our customers more ways to get the most value. By trading in old devices, customers can save on a wide range of Samsung technology from smartphones and tablets to TVs and smart appliances. It’s a simple, rewarding way to shop smarter and experience all the best that Samsung has to offer.”

To find out more or trade-in your device, visit: https://www.samsung.com/uk/trade-in/.

[1]To be eligible for trade in, your device must meet the following criteria:
• Powers on and holds a charge without unexpected shutdowns.
• No liquid damage or defects.
• Reset to factory settings with all personal information and software locks removed. (Samsung account, Google account etc)
Samsung Credits cannot be used to pay for subscriptions or third-party products through Samsung Marketplace

[2]Excludes Samsung Marketplace products, Subscription Products and Samsung Finance purchases.

Anyone can be a creator with the Samsung Galaxy Z Fold6 and Z Flip6, foldables packed with features that let you easily create high-quality content, even if you don’t think you have the professional skills. And because your phone is a device you carry with you every day, you will always have an opportunity to use the world around you for inspiration.

Here are just some of the ways in which the Galaxy Z Fold6 and Z Flip6 with Galaxy AI^[1] can enable you to be creative by seeing your drawings, photos and videos in a whole new way.

Start with a sketch, end with a masterpiece

We all take a lot of photos on holiday with friends, but there’s always one that stands out as the pick of the bunch. Sometimes, you might want to add a personal twist to it, like adding a crown to the head of the birthday girl, but not having the right apps or knowledge of how to use them holds you back. Sketch to Image^[2]on the Galaxy Z Fold6 and Z Flip6 with Galaxy AI is here to help with that.

Start with a quick and simple sketch of what you want to see on a photo you’ve taken. In seconds, it will be converted into a photorealistic object that matches the mood of the photo — right before your eyes.

With Sketch to Image, your rough sketches are turned into stunning works of art. You can either layer them on top of an existing photo, like your favourite holiday pictures, or you can even start with a blank canvas and create something beautiful from scratch. There are also additional options to further customise your creations by selecting from different styles, such as watercolour or 3D cartoon.

Let AI remix your portrait

Across the many different social media platforms we all use, one common element is the profile picture. With Portrait Studio^[3], you can create a profile photo that stands out. Usually, the photo that you take of yourself is the end product, but with Portrait Studio it’s just the beginning. Whether you’d like to see yourself as a comic book character, a 3D cartoon, a watercolor painting or a sketch, Portrait Studio can create something truly unique.

Start by taking a picture of yourself, then select Portrait Studio, which you’ll find within Photo Assist in the Gallery app, and choose the style of image you’d like the AI feature to create. From there, hit ‘Generate’ and let Galaxy AI make your photo instantly sharable. You’ll have a new and unique profile photo, and everyone will be asking you how you did it.

Slow motion without the preparation

Sometimes, you want to capture a moment in a way that a picture never can. A great video always catches people’s attention, and now you can use Instant Slow-Mo^[4] to give your clips an added sense of drama. That video of you pulling off an impossible trick at the skate park or gracefully waving a scarf in the sea breeze is much more fun when slowed down. Instant Slow-Mo makes it easy to create that effect in the videos you already have.

Galaxy AI enables this feature to work well for the times when you forgot to film in slow motion in the first place. It uses AI Frame Rate Conversion (AI FRC) technology to generate intermediate frames of movement to fill in the gaps between frames already there, which helps to maintain picture quality.

To use Instant Slow-Mo, play a video in the Gallery app and tap and hold on the screen at the point you want to slow down. You can see the effect happen in real time, while also having access to additional options to perfect your video. To share the video with friends, it’s as simple as pressing the share button, viewing the preview, selecting to share the slow-mo clip, and using Quick Share to send it to your friends nearby.

Instant Slow-Mo will give a new creative streak to your clips and make you want to press play again and again.

With Galaxy AI on the Galaxy Z Fold6 and Z Flip6, you’re never short of ways to make your photos and videos look amazing. Your quick sketches can become gorgeous 3D visuals, and you can give yourself a whole new look — whether that’s through AI-generated accessories or by reimagining yourself as a cartoon. Your videos can look more like movies, complete with slow-mo.

You’re already more creative than you think, and with the Galaxy Z Fold6 and Z Flip6, you now have the tools in your hand to express your creativity in new ways.

[1] Available AI features may differ by model. Samsung Account login is required to use certain AI features.

[2]Sketch to image requires a network connection and Samsung Account login. Editing with Sketch to Image may result in a resized photo up to 12MP. The accuracy and reliability of the generated output is not guaranteed.

[3] Portrait Studio requires a network connection and Samsung Account login. Supports JPG, HEIC (HEIF), BMP and PNG files. The background must not be transparent. Editing with Generative Portrait results in a resized photo up to 12MP. The accuracy and reliability of the generated output is not guaranteed.

[4]Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.

London, UK – Commuters were stopped in their tracks this morning as they spotted a full size, folded London bus in East London.

The iconic single decker, which measures 6m by 6.2m appeared to have been folded upwards at 90-degree angle with is rear end nearly six metres off the ground.

The bus forms part of a public art project, specially commissioned by Samsung to celebrate the release of the Galaxy Z Fold6 and Galaxy Z Flip6, which come with a range of new features now with Galaxy AI.

Created by artist Caspar Philips, the bus which includes a host of recycled materials from real London buses, was constructed to the accurate scale of a real single decker bus taking a total of 2 months to design and build.

Additional public art installations include a folded bench, lamppost and telephone box, created by designer Jem Hughes, in Old Street which has been aptly renamed to Fold Street temporarily in partnership with TfL as they unveil their new foldable range.

Across the Tube station, selected roundels, areas around benches in platforms and signs at the station entrances have been temporarily changed to say Fold Street.

The iconic domed telephone box was complete with a payphone and phone book, with the lamppost folding at nearly three metres tall.

The public will be able to see the art installations for themselves as they remain in situ for  4 x days until 27^th July 2024.

The latest Galaxy Z series is the slimmest, lightest and most durable foldable series yet, and with Galaxy AI, customers can experience a new era of communication.

Annika Bizon, Director of Marketing, Omnichannel & Head of Ireland – MX Division said:

“Welcome to Fold Town! To celebrate the arrival of the new Galaxy Z series we wanted to flip East London upside down with a series of unexpected activations, including the renaming of Old Street to Fold Street.

Samsung has a heritage of innovation, from folding glass in our Galaxy Z Series, to folding buses and iconic landmarks. We are so excited for consumers to experience our unique Fold Street activation across East London.”

Whether using the Galaxy Z Fold’s large screen, Galaxy Z Flip’s FlexWindow or making the most of FlexMode, the new Z series will provide more opportunities to maximise AI capabilities including Circle to Search with Google and Live Translation.

The Samsung Galaxy Z Fold6 and Galaxy Z Flip6 is widely available in Samsung channels and major UK retailers, visit www.samsung.com/uk for more details.

* Samsung partnership with TfL will see Old Street renamed to Fold Street from 24-28^th July.

Signage on maps, in-train and most station announcements will remain as Old Street. TfL has engaged with Moorfields Eye Hospital to minimise the impact this temporary change may cause to anyone visiting the hospital.

In the newly released video, multiple faces are illuminated by a sliver of light, symbolising the opening of a whole new world and the unlocking of new possibilities made possible by revolutionary innovation.  Through the campaign, Samsung invites fans around the world to step beyond boundaries and enjoy new, unique experiences.

Be ready to watch the next frontier of Galaxy AI – offering new ways to accelerate creativity, productivity, communication, and much more. Check out the video below to see how Samsung is opening a new world of opportunity and stay tuned until the cutting-edge innovation comes to life.

A new chapter is set to begin with Galaxy AI. Stay tuned on samsungmobilepress.com for more updates and be sure to join us for Galaxy Unpacked on July 10.

[1] Available AI features may differ by model. Samsung account login is required for certain AI features.

On July 10, Samsung Electronics will host Galaxy Unpacked in Paris — where the iconic cultural nexus and trend epicenter becomes the perfect backdrop for the rollout of our latest cutting-edge innovations. The event will be streamed live on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel at 2 p.m. BST.

Stay tuned and make sure to visit news.samsung.com/uk for all upcoming teasers, trailers and updates ahead of Unpacked 2024.

Last year, I expanded my responsibilities as head of Samsung’s MX Business, to lead our Corporate Design Center. My career as an engineer taught me that the most sublime designs are intertwined with technological innovation. This new responsibility allows me to delve deeper into how the synergy of design, engineering, and R&D can yield transformative experiences. With my fellow designers, I’ve embarked on a deep exploration of Samsung’s design strategy to understand our roots and envision our growth.

Different Times, Unchanged Commitment

In 1996, Samsung committed to a philosophy: “Inspired by Humans, Creating the Future.” It means our creations are conceived with a deep understanding of you, the user, and we hold an unwavering belief that a user-centric approach is the key to the future.

We feel this even more keenly nearly 30 years on, as we contemplate the fluid nature of human interaction. Users value experiences over mere achievements and meaningful connections over raw technological prowess. We have distilled the Samsung design philosophy into three Design Identities, each one with you at the center: our products must be Essential, Innovative, and Harmonious.

Essential design prioritises clarity of purpose and ease of daily use. Innovative design emphasises originality, reflecting purpose in a new and distinct ways. Harmonious design ensures all elements work together for a holistic purpose, aligning with societal, environmental and ethical values.

Inspired by Humans, Creating the Future

These three Design Identities are exemplified by our latest hardware and software ecosystem.

Take, for instance, the act of folding and unfolding a smartphone. It seems simple. However, that simplicity users feel is only achieved through a rigorous focus on what is most essential and intuitive. The minimal, sleek appearance housing specialised hinge functionality emphasises our commitment and the inherent beauty of essential design.

We’ve raised the standards for foldable smartphone ergonomics. A difference of millimeter in a device’s thickness may not sound like a big change, but every gram and millimeter in a foldable device requires an engineering breakthrough. It demands craftsmanship with passion. When done well, the benefit to users is huge. That’s why we’ve innovated to make our latest foldables slimmer and lighter than our previous generations.

Samsung Galaxy foldable is completed by its users, with its personalised experience. With our Galaxy foldables, your self-expression reaches new levels with, literally, the most flexible camera experience in Samsung Galaxy. You can capture the perfect angle, hands-free. The enhanced multitasking experience like a PC also raises the bar for productivity. You can work, collaborate, or game on-the-go.

Samsung Galaxy Tab and Wearables are designed in the same spirit. They work with each other harmoniously in an ecosystem that opens up a powerful connected experience, serving as a seamless extension of your needs, priorities and unique personality.

Whatever the Samsung Galaxy experience is, when we say, “Inspired by Humans,” we don’t just mean people. We also mean their communities, their environment and their planet. Samsung Galaxy devices are designed with sustainability for the future in mind, because even the smallest actions could contribute to a large impact. When we say, “Creating the Future,” that includes our responsibility today to ensure a sustainable tomorrow for the future generation.

Our Shared Journey to a Better Tomorrow

When design comes together with technological innovation, it brings forth new possibilities. With innovative technologies, people can make the most of today and ultimately create the best possible tomorrow. We invite you to join us at Unpacked, where we’ll pull back the curtain on our latest devices and experiences — inspired by you, created for you.

In a way, they were nearly 30 years in the making, a culmination of decades of human-inspired design. But this is also just the beginning. Seeing the ways our innovations blend into your lives, enabling new possibilities for creativity, productivity or self-expression, will inspire the next steps of our journey. So, let’s navigate this journey together, harnessing design and technology to create a future that truly reflects you.

Mark your calendars for July 26!