Samsung Electronics has achieved numerous firsts in mobile camera performance and technology since the pre-smartphone era. From the Galaxy S’s 5-megapixel (MP) rear camera in 2010 — at the dawn of the smartphone era — to the Galaxy S25 Ultra’s 200 MP ultra-high-resolution camera, 50 MP ultra-wide-angle camera, and suite of Galaxy AI editing features, Samsung has continuously redefined what a smartphone camera can do.

“Always one step ahead” – For the past 15 years, Samsung has always been one step ahead, pushing mobile photography to new heights and ushering in a new era of Galaxy camera technology. Explore this groundbreaking journey in the infographic below.

To celebrate the launch of the new Galaxy Tab S11 Series, Samsung is offering creators the chance to win one of 11 Galaxy Tab S11 Series devices and, for one lucky winner, to be featured in a digital out of home advert.

All customers wishing to take part in the Galaxy AI Canvas Challenge have to do is:

• Create an original piece of AI generated artwork
• Post it on their public Instagram account
• Include the following hashtags : #GalaxyAICanvasChallenge #GalaxyTabS11 #GalaxyAI

Entries are open to residents of the UK & Ireland now and must be made by 28th September 2025. Samsung will be working with an AI expert judge to select the 11 winning AI-generated artworks. Terms and conditions can be found at the end of this article.

To find out more about the Samsung Galaxy Tab S11 Series and how to unleash creativity with features such as Drawing Assist visit: https://news.samsung.com/uk/galaxy-tab-s11-series-calling-all-ai-creators-samsung-launches-the-galaxy-ai-canvas-challenge

Terms and Conditions

Competition is open to residents of the UK and ROI 16+ with a valid and public Instagram account only. Enter between 10/09/25 and 28/09/25 by posting a grid post or Reel of an image or film (max. 90 seconds) of an artwork made using help of AI with emphasis on the creativity, uniqueness, originality, talent, and use of AI features with the hashtags #GalaxyAICanvasChallenge AND #GalaxyAI AND #GalaxyTabS11 for a chance to win a Galaxy Tab S11 Ultra. Entries submitted on a private Instagram account will not be eligible. Maximum of ten (10) Entries per valid public Instagram account. Winner chosen by panel of judges based on Winning Criteria. Entries created on non-Samsung devices are not eligible for the First Place Prize. Winner has three days from notification to claim. For full T&Cs and winning criteria, see Samsung_TabAI_Creator-Competition.pdf.

To celebrate the launch of the new Galaxy Tab S11 Series, Samsung is offering creators the chance to win one of 11 Galaxy Tab S11 Series devices and, for one lucky winner, to be featured in a digital out of home advert.

All customers wishing to take part in the Galaxy AI Canvas Challenge have to do is:

• Create an original piece of AI generated artwork
• Post it on their public Instagram account
• Include the following hashtags : #GalaxyAICanvasChallenge #GalaxyTabS11 #GalaxyAI

Entries are open to residents of the UK & Ireland now and must be made by 28^th September 2025. Samsung will be working with an AI expert judge to select the 11 winning AI-generated artworks. Terms and conditions can be found at the end of this article.

Unleash the power and creativity of the Galaxy Tab S11 Series, with Galaxy AI. The new tablets come with the newly redesigned S Pen that’s built for both focused work and creative expression. Its new cone-shaped pen tip supports increased tilt angles for better control, while a hexagonal design provides a more natural, ergonomic feel that’s comfortable and stable in the hand.

Drawing assist[i] helps you to transform your drawings with the S Pen into captivating works of art with the Sketch to Image option. Sketch to image is an AI feature that converts your rough sketches into images in various styles, accessible from the Edge panels. Here’s how to use it:

• • Step 1. Swipe left on the top-right side of the screen to open the Edge panels.[ii]
  • Step 2. Select the Sketch to image
  • Step 3. Draw something of your choice on the canvas.
  • Step 4. You can also adjust the transparency of the background screen to draw along the object.
  • Step 5. Choose a drawing style for the image you want to generate: Watercolor, Illustrations, Sketch, Pop art, and 3D cartoon > Tap Generate.
  • Step 6. Swipe to the side to review the generated image options. You can copy or save the generated image from the top menu.

Even after you’ve finished generating the image, you can swipe right to return to the drawing screen to edit it again or choose a different drawing style to re-generate the image.

Get creating – competition now open!

Terms and Conditions

Competition is open to residents of the UK and ROI 16+ with a valid and public Instagram account only. Enter between 10/09/25 and 28/09/25 by posting a grid post or Reel of an image or film (max. 90 seconds) of an artwork made using help of AI with emphasis on the creativity, uniqueness, originality, talent, and use of AI features with the hashtags #GalaxyAICanvasChallenge AND #GalaxyAI AND #GalaxyTabS11 for a chance to win a Galaxy Tab S11 Ultra. Entries submitted on a private Instagram account will not be eligible. Maximum of ten (10) Entries per valid public Instagram account. Winner chosen by panel of judges based on Winning Criteria. Entries created on non-Samsung devices are not eligible for the First Place Prize. Winner has three days from notification to claim. For full T&Cs and winning criteria, see Samsung_TabAI_Creator-Competition.pdf.

[i]Drawing Assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[ii] You can activate the Edge panels in Settings > Display.

Samsung Electronics Co., Ltd. will return to IFA (Innovation for all), Europe’s largest consumer electronics trade show, held from September 5^th – 9^th in Berlin. For the 101^st  edition of the show, Samsung will once again take over the City Cube to showcase its latest innovations to a global audience.

This year, Samsung will invite guests to explore its vision for how AI is shaping our homes, both today and in the future. Visitors will see first-hand how Samsung’s mobile devices, TVs, laptops, and home appliances harness the power of AI to enhance day to day life.

On September 4^th, ahead of the exhibition space opening, Samsung will take to the stage for its annual, invitation only press conference, showcasing an exciting line-up of cutting-edge products and smart services. As a leader in AI home solutions the press conference will spotlight the transformative opportunity of AI in the home, highlighting how Samsung’s AI-powered products and SmartThings ecosystem work seamlessly together to simplify everyday life.

Samsung executives and partners will share insights into the breakthroughs redefining the connected home, providing a glimpse into the future of living with AI. Attendees will also have the exclusive opportunity to explore Samsung’s immersive showcase before it opens to the wider public, experiencing firsthand how innovation is reshaping modern life.

Stay tuned on Samsung Newsroom U.K. for more updates and announcements from Samsung at IFA 2025.