Samsung Electronics Co., Ltd. today shared its plan to expand support for glasses-free 3D gameplay on the Samsung Odyssey 3D gaming monitor. At GDC Festival of Gaming 2026 in San Francisco, Samsung will spotlight Hell is Us and Cronos: The New Dawn as part of its expanding 3D gaming ecosystem, demonstrating how leading titles are embracing immersive display without the need for special glasses.

“The Odyssey 3D is designed for gamers who want to experience their hobby in a way that feels like they’re completely embedded in the action,” said Kevin Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Through partnerships with leading gaming studios, we are committed to creating an ecosystem of top-tier titles, making great games extraordinary.”

Gaming’s Most Acclaimed Titles Become Fully Immersive 3D Experiences− Expanding Partnerships with Leading Developers

Hell is Us, the critically acclaimed action-adventure horror game from Rogue Factor, will arrive on Samsung’s Odyssey 3D ecosystem in March, becoming a part of the first wave of newly added 3D-enabled titles for 2026.

Cronos: The New Dawn, developed by Bloober Team, will join this expanding 3D gaming library by the end of the year. This survival horror game, which has received generally positive reviews from critics, will provide an immersive gaming experience by integrating with the 3D technology.

Both titles will be playable in 3D through the Samsung Odyssey 3D Hub, the company’s dedicated 3D content platform, which already supports over 60 titles.

In addition to 3D gaming technology, Samsung offers HDR10+ GAMING, which delivers optimised HDR performance to each game by automatically analysing each scene and frame, thereby enhancing immersion. Since 2022, the company has integrated HDR10+ GAMING into its Odyssey gaming monitors and TVs featuring refresh rates above 120Hz.

Samsung has partnered with top video game studio CD PROJEKT RED as part of its commitment to advancing display technology alongside leading developers.

This collaboration will explore how technology can be advanced to increase the immersion of video games for players, and Samsung is already working with CD PROJEKT RED to integrate HDR10+ GAMING into its hit video game Cyberpunk 2077.

Additionally, Samsung announced the expansion of its HDR10+ GAMING partnership with Pearl Abyss. HDR10+ GAMING will be featured in Pearl Abyss’s upcoming open-world action-adventure game Crimson Desert, set to launch in March, ensuring gamers enjoy a premium HDR experience.

The Full Odyssey Experience Comes to GDC 2026

At GDC 2026, Samsung will host hands-on demo sessions for journalists and industry experts to gain an up-close look at its latest Odyssey monitors and an opportunity to play Hell is Us in 3D before the public.

The demo sessions will feature Samsung’s Odyssey gaming monitor lineup:

• 27-inch Odyssey 3D (G90XF model): Glasses-free 3D gaming with advanced eye-tracking that delivers natural-looking depth and makes action jump off the screen. This glasses-free 3D gaming monitor will expand the lineup with the launch of a 32-inch model by the end of the year.
• 32-inch Odyssey OLED G8 (G80SH model): Stunning 4K QD-OLED at 240Hz with exceptional color and contrast, protected by Samsung OLED Safeguard+ technology.
• 32-inch Odyssey G8 (G80HS model): The industry’s first 6K gaming monitor, delivering native 165Hz performance with Dual Mode support up to 330Hz in 3K. This model also offers VESA-certified DisplayPort 2.1 (DP 2.1) connectivity, which supports smooth gaming and efficient video playback.
• 27-inch Odyssey G6 (G60H model): The world’s first 1,040Hz gaming monitor with Dual Mode, delivering esports-level motion clarity and responsiveness.

Odyssey 3D: Glasses-Free Gaming at Its Peak

While previous 3D approaches required either special glasses or sacrificed performance, the Odyssey 3D is a groundbreaking gaming monitor that delivers stunning 3D gameplay without compromise. Using advanced Eye Tracking and View Mapping technology, the monitor requires no glasses. It adjusts the 3D depth of the scene in response to the viewer’s position in real time, ensuring an optimised 3D effect.

Combined with a 165Hz refresh rate and 1ms GtG response time, the Odyssey 3D delivers smooth, responsive gameplay, resulting in a 3D effect that holds even during fast camera movement, gunfights and high-speed traversal — without the eye strain traditionally associated with 3D displays.

The addition of Hell is Us and Cronos: The New Dawn expands Samsung’s 3D gaming library, which currently supports more than 60 titles — including The First Berserker: Khazan, Stellar Blade, Lies of P: Overture, and MONGIL: STAR DIVE. With these additions, the company’s selection of 3D games is on track to reach over 120 titles by the end of 2026.

* 3D effects may vary depending on the game content and PC capabilities.

* 3D capabilities may be limited in multi-monitor environments with more than one Odyssey 3D monitor.

* Game compatibility can be seen in Odyssey 3D Hub, which can be downloaded from Samsung.com or Microsoft Store.

Renowned gaming streamers Vatira and Apparently Jack went head-to-head on 15^th December at Samsung’s London KX store, playing the vehicular football game Rocket League, to battle for the title of Samsung Gaming Hub Champion.

Partnering with Cheil, Samsung’s Gaming Hub Challenge feat. Rocket League took digital out of home (DOOH) to a new level, using Ocean Outdoor’s DeepScreen® Alive technology for the first time to accommodate live reactions from spectators directly into the livestream experience.

As they watched, Piccadilly Circus audiences were able to share their reactions, using their mobile phones to scan a QR code to access a microsite and select an emoji reaction which instantly appeared up on the big screen.

“We are pushing the boundaries to create engaging customer experiences, showcasing our Gaming Hub capabilities in an incredible 3D display on London’s Piccadilly Screen. We want to encourage people to enjoy and embrace gaming, whether you’re a novice or pro-level – gaming is for everyone. Our Gaming Hub provides thousands of games at your fingertips, and we’re delighted to bring this to life on such an iconic London landmark” said Gus Grimaldi, Head of Product, Europe, Samsung Electronics.

Donna Buckingham, Head of Business, Cheil, added: “We’re incredibly proud to be partnering with Samsung to launch the first-ever livestreamed gaming event on the iconic 3D Piccadilly Circus screen. Whether watching online or visiting the Piccadilly screen, fans can enjoy cheering on their gaming hero, experiencing a first-of-its-kind event that positions the Samsung Gaming Hub as the heart of gaming.”

Samsung Gaming Hub is a game streaming service built into all Samsung gaming TVs and monitors. It provides quick and easy access to over 3,000 top game titles from Xbox, NVIDIA GeForce NOW and other streaming services. There are no downloads, no storage limits, and no console or PC is required, simply stream and play.

To watch the replay of the Rocket League battle live streamed on London’s 3D Piccadilly screen, visit here.

To find out more about the Samsung Gaming Hub, visit here.

It’s clear from the results there’s a desire from disabled gamers for more inclusivity in gaming. With over half (52%) of respondents expressing a wish to see characters that reflect their disabilities, the findings suggest that increased representation could substantially enhance engagement and gameplay duration.

However, despite the challenges raised, the study found over a fifth (22%) of those polled feel empowered by gaming, while 40% say the pastime gives them a sense of escapism. Added to this, 16% say it provides them with a way to connect with other gamers with disabilities emphasising the invaluable opportunity for social and community engagement in the gaming world. Meanwhile, 28% of gamers polled say video games are an ‘essential’ part of their routine.

Samsung recently launched its European-wide Gaming Training Initiative. The ‘Embrace Your Game’ Portal is designed to centralise insights, and provide expert guides, training sessions and video workshops for gamers of all abilities.

Steven Woodgate, Head of Category Management MX and Chair of the True Ability Employee Resource Group – those with disabilities at Samsung Electronics UK, said: “Gamers with disabilities not only make up a sizable portion of the player base, but they also provide valuable perspectives and experiences to the gaming community. While we’ve seen some strides in accessibility over recent years, this study reveals the pressing barriers still faced by many.”

Further barriers to gaming for those polled include games which result in ‘cognitive overload’ through complex control configurations and hard-to-follow information or instructions (28%). Nearly a quarter (24%) have experienced dexterity issues – such as controllers not being adequately designed for their ergonomic needs.

The findings found that Mario Kart (29%) and Grand Theft Auto (23%) were perceived to be the most inclusive and accommodating toward disabled gamers. Those polled say the features and accessibility options they’d like to see in future titles include: more accessory options for differently abled players (34%) and more online multiplayer options catering towards different disabilities (34%). Nearly a third of respondents (31%) want improved guides and tutorials to help them learn controls for games, and a greater range of customisable controller options (31%).

Robin Christopherson, Head of Digital Inclusion at AbilityNet, a UK-based charity that envisions a digital world accessible to all, added: “It should be no surprise to learn that disabled people enjoy gaming as much as anyone else, but this research demonstrates quite clearly the negative impact on people’s wellbeing when hardware or software isn’t accessible.

“It also underlines that games are a vital part of the fabric of many people’s lives, creating social networks and bringing enjoyment which should be open to everyone. That’s why is so good to see Samsung leading the way in inclusive design and building accessibility into their products.”

Samsung UK and Ireland stands for fairness, compassion, and respect in everything we do. A diverse talent base is the absolute bedrock of Samsung’s commitment to driving sustainable growth – bringing diversity of thought to our business and ensuring this is reflected in the design and production of our products.

“We must prioritise an inclusive gaming landscape, ensuring every player, regardless of their disability, can enjoy and connect through these digital realms. The industry owes it to all its players to make games as accessible and representative as possible,” concludes Steven Woodgate, Head of Category Management MX, and Chair of the True Ability Employee Resource Group at Samsung UK.

Samsung Gaming Credentials

Samsung’s products, content, and services are built around a ‘human-centred’ philosophy that recognises diversity and embraces difference. Examples include:

• The Samsung Gaming Hub – an online store specialising in gaming – lets users stream games directly to their TV without needing a console or streaming stick. This allows everyone to play their favourite games – whether you’re a hardcore gamer or casual player.
• On Samsung devices, gamers can enable assistive shortcuts, tailor touch settings and use Screen Reader and Bixby Vision such as Voice Assistant and Google TalkBack integration to optimise gaming.
• With its 7.6-inch main screen, the Samsung Galaxy Z Fold5 device provides expansive and uninterrupted viewing so users can enjoy their favourite games whilst peak brightness has increased by more than 30%, up to 1750nits – creating the ultimate gaming experience on the move.
• Samsung TVs are compatible with 90% of Bluetooth controllers, meaning that players who require more assistive or personalised controllers based on their unique needs, can still play their favourite games via the Samsung Gaming Hub.
• Samsung works with its partners to make games playable using mobile virtual controllers – embedded in The Gaming Hub, including within Amazon Luna. Users can also use a Samsung TV remote to play games from providers such as Antstream and Blacknut. This breaks down barriers to entry for players who require bespoke set ups and access to a wider gaming accessory portfolio.
• For gamers who have visual impairments, or colour vision deficiency, Samsung has ensured that its settings give players the most control over their graphic settings including the ability to adapt the Picture Mode, the Picture Size Settings and even more Expert Settings like controlling the Sharpness and the Backlight.
• Samsung 2023 TV and monitor get SeeColors Mode which makes it possible for people who are colour vision deficient to see a full spectrum of colours on Samsung QLED TV screens, for an enhanced gaming experience. In addition to this, Relumino Mode supports those with visual impairments by enhancing the outline of images, with enhanced contrast ratio, brightness, colour and sharpness –
• At our flagship store, Samsung KX, which is wheelchair accessible, we offer hands-on, interactive gaming experiences – including our Gaming Bus. which also has an accessibility ramp.
• Samsung was recognised by the Royal National Institute of Blind People (RNIB) with a “Tried and Tested” Certification, awarded to Samsung’s Smart TVs based on their suitability for people who are blind or partially sighted, to improve the viewing experience for console gamers.

LONDON, UK – August, 2023 – Samsung Electronics Co., Ltd. has opened the Samsung Game Portal, an online store specialising in gaming, on Samsung.com.

The Game Portal is a one-stop online store for gamers designed to significantly increase the convenience of browsing and purchasing products such as smartphones, TVs, gaming monitors and high-performance SSDs. It also provides customers with a variety of gaming-related content in one place, fine-tuned to their preferences and experiences.

In 2021, Accenture, a leading global professional services company, published an illuminating gaming-related study. The study found that half of the gaming population are cross-platform gamers who use more than one device to play, spending an average of 16 hours a week gaming, as well as eight hours a week watching gaming-related video content and six hours a week participating in gaming-related communities.

In response to these customer trends, Samsung has designed the Game Portal to provide an impressive variety of content, such as gaming product information, domestic and international expert reviews, product purchase benefits and offers, product utilisation ideas that help users enjoy games more, and game-related news.

“Gaming has become an important part of consumers’ lifestyle, not just entertainment, especially for Millennials and Gen Z,” said Evelyn Kim, Executive Vice President of the D2C Center at Samsung Electronics. “We will implement various initiatives to provide customers with a superior gaming experience, from purchase to use, by providing an environment that makes it enjoyable and easy to purchase gaming-related products.”

Notable products to be available on the portal are the Galaxy S23 Ultra, which is optimised for mobile gaming with its high-performance Snapdragon® 8 Gen 2 Mobile Platform for Galaxy and 5000mAh battery^[1]; the Neo QLED TV, which allows users to enjoy cloud gaming without a separate console through the Samsung Gaming Hub; and the Odyssey OLED G9 monitor, which provides an unparalleled immersive gaming experience with its 49-inch curved OLED screen.

To celebrate the launch of the Game Portal, Samsung is offering^[2] discounts on bundles of gaming devices, as well as a variety of regional purchasing incentives centered on its recently launched Odyssey gaming monitor and Neo QLED 8K products.

The gaming industry is one of the few sectors that continues to grow. Given this trend, Samsung has been engaged in various activities to strengthen its leadership in the industry, including enhancing the competitiveness of its gaming-related products and services. Opening the Samsung Game Portal is a key move in this direction that paves the way for further growth. For more information, please visit https://www.samsung.com/game-portal.

[1] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4855mAh for Galaxy S23 Ultra. Actual battery life may vary depending on network environment, usage patterns and other factors.

[2] Purchase benefits may vary by country.

LONDON, UK – 29 November 2022: Samsung Electronics Co., Ltd. have collaborated with luxury London hotel W London to launch the UK’s first ever Gaming Suite, bookable until April 2023. The personalised gaming suite saw YouTube sensation Vikkstar123 kick-off the opening with a live stream of highly awaited Warzone 2.0 on Wednesday 16^th November.

Featuring Samsung’s Odyssey Ark – the world’s first 55-inch 1000R curved gaming screen – W London’s WOW Suite has been transformed into a gamer’s paradise, priced at £1,500 per night. The Odyssey Ark display delivers a 165Hz refresh rate, 1ms response time (GtG^[1]) plus an all-new Cockpit Mode and an exclusive controller, the Ark Dial – offering the ultimate window into the world of gaming with unparalleled immersion.

As guests step into the futuristic suite, they will immediately absorb the set-up of the Samsung gaming monitor, for the most cinematic and hands on experience. Gamers can expect to play on one of the world’s leading consoles, Xbox Series X, and CyberPower PC on a Secretlab MAGNUS Metal Desk, played in the assured comfort of Secretlab TITAN Evo 2022 chair, designed for support and unrivalled performance, with Hyper X supplying all the necessary peripherals.

As gamers progress through levels, and combat across the battlefield, so too will appetites increase. W London has created a designated ‘brain food’ menu available to order through in-room technology to the suite, set to fuel all competitive needs. The menu will see the likes of Chicken or Tofu baos, partnering with DIRTEA (the pure and potent functional mushroom extract) to create DIRTEA Sliders, and high-energy protein balls.

The gaming suite can be booked for an overnight stay package, with in-room dining and personalised touches. Designed for anyone who enters to leave feeling like a gaming professional, the suite will allow gaming enthusiasts to take their hand and become immersed in this high sensory experience, ideal for friends or solo gaming. 

W London Gaming Suite featuring the Samsung Odyssey Ark launched on Wednesday 16^th November and is open until April 2023.

For more information on the Samsung Odyssey Ark and gaming monitors, please visit: https://www.samsung.com/uk/monitors/gaming/

^[1] Grey to Grey. A unit of measurement of pixel speed. Used to measure the response time of gaming monitors.