LONDON, U.K. – May 23, 2025 – Samsung Electronics Co., Ltd. is thrilled to announce its recognition as the Which? Home Entertainment Brand of the Year 2025. This historic and prestigious accolade underscores Samsung’s leadership in innovation, design, and accessibility within the home entertainment sector.

Anabel Hoult, Chief Executive of Which? praised Samsung’s achievement, stating: “Congratulations to Samsung on being named Which? Home Entertainment Brand of the Year. A step above the competition when it comes to pushing technology, design, and accessibility, it is a worthy winner. The Which? Awards judging standards are incredibly high, so to be named as a winner is a huge achievement – something only achieved by the best of the best.”

As a globally respected authority in consumer testing and awards, Samsung’s commitment to excellence has been consistently reflected in Which?’s review scores, having won a huge 14 best Buys awards in 2024 within the TV and audio category. This recognition by the UK’s leading consumer champion highlights Samsung’s dedication to delivering high-quality products that enhance everyday experiences for users.

Dan Harvie, Vice President of TV/AV at Samsung UK, expressed his pride in the achievement: “We are extremely proud to win this award from such a prestigious organisation as Which? and it’s testament to the technology and innovation that defines Samsung as a brand.

“At the heart of everything we do is a commitment to meeting the evolving needs of our consumers. Delivering entertainment experiences that enhance their lives in meaningful ways, every day.”

This award further solidifies Samsung’s position as a global leader in home entertainment, driven by its relentless pursuit of innovation and customer-centric solutions. Samsung remains dedicated to pushing the boundaries of technology to create products that inspire and delight consumers worldwide.

For more information about Samsung’s award-winning home entertainment products, please visit Samsung’s official website.

Samsung has continuously raised the bar for home entertainment systems over the years, earning its soundbars a reputation for superior sound quality and ground-breaking innovation. Signature features such as Samsung Q-Symphony and SpaceFit Sound have revolutionised the listening experience, offering users a deeply immersive soundscape that is finely tuned to their listening environments.

This standard of excellence has been recognised by industry experts and reviewers, with T3 awarding the HW-Q990C “Best Soundbar” title for its immersive audio and “exceptional object-based sonics,” and HomeTheaterReview giving the soundbar an “Editor’s Choice” distinction and commenting: “It sounds excellent, regardless of what type of content you send its way.”

This year, Samsung continues to push the boundaries with its soundbar lineup, introducing enhanced AI audio features and connectivity options to captivate consumers and home theatre enthusiasts alike.

▲ Samsung Electronics’ 2024 flagship Q-Series soundbar HW-Q990D further pushes the boundaries of immersive home audio experience

The flagship Q-Series soundbar, HW-Q990D, offers impressive 11.1.4-channel surround sound and an upgraded Samsung Q-Symphony feature which combines the power of all speakers when connected to the latest Samsung TVs to play in perfect harmony together. Powered by AI, the device analyses and synchronises voice channels for clear dialogues and immersive soundscapes across all speakers. Paired with SpaceFit Sound Pro for customised audio calibration, the soundbar also ensures an immersive experience in any space, while HDMI 2.1 and 4K/120Hz passthrough provides connectivity options that meets the demands of modern home entertainment systems.

Samsung continues to bring new innovation to soundbars with the HW-S800D feature packed ultra-slim soundbar, at less than 4cm deep it is designed to fit seamlessly into any space and provides rich and immersive sound. At only a third of the depth of conventional soundbars, the S800D has 10 drivers, including dedicated overhead speakers and a centre channel for crystal-clear vocals and superior sound quality. The combination of a deep bass subwoofer and passive radiator technology enhances the listening experience with deep, distortion-free bass in a compact form factor.

This year, Samsung will also introduce a completely new category of discreet audio tech to its speaker line-up with the Music Frame. This customisable speaker is compatible with SmartThings and provides surround sound when paired with Samsung TVs and soundbars. Music Frame can either operate as a standalone wireless speaker or pair with a Samsung TV and soundbar via Samsung Q-Symphony to augment bass and surround sound. Seamlessly blending into its environment by camouflaging itself inside modern picture frames, Music Frame provides high-quality sound while fitting anywhere into your home.

“We are thrilled to once again be acknowledged as the market leader in soundbars, a milestone that reflects the positive feedback from our customers over the years,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Building on this success, we will continue to push the boundaries of home entertainment with superior sound quality and advanced connectivity features, leveraging AI-based sound technology to strengthen the consumer experience and Samsung’s position in the global market.”

For more information, visit https://www.samsung.com.