London, United Kingdom – Thursday 5th May 2022 – Samsung Electronics UK Ltd. has been granted  a renewal of its Royal Warrant and is now recognised as a Supplier of Consumer Electronics Products, which now covers a wider range of goods and appliances.

As a recognised Royal Warrant Holder, Samsung is honored to have supplied the Royal Household with quality products having received its initial warrant in 2012, and with this renewed recognition is proud to be listed alongside globally-recognised companies.

“Renewing The Royal Warrant is an honour and serves as a testament to the quality of our products and services. We are proud to expand our relationship with the Royal Household particularly as this is the year of Her Majesty The Queen’s Platinum Jubilee” said Brian Ford, Vice-President of Customer Experience at Samsung UK & Ireland

A tradition of the highest recognition that dates back to the 15th century, current British Royal Warrants have been awarded by the Royal Household. Samsung is proud to have received this sovereign recognition and does not underestimate the significance of such an acknowledgement.

Taste of London is a showcase of the capital’s best restaurants, chefs and food and drink brands, taking place this summer from 13-17 June. The festival promises wine tastings, cooking demonstrations, cocktail masterclasses and live entertainment.

Sat amongst a line-up of the world’s best chefs, latest and greatest restaurants and exquisite gourmet producers, Samsung’s unique culinary experience showcases the brand’s commitment to gastronomic excellence and innovation with products that make a real difference to consumers’ lives.

Offering over 1,000 experiences across the festival and providing visitors with an opportunity to test out Samsung’s latest cutting-edge cooking appliances, the Samsung Home Appliances Cookery School will present the new Dual Cook Flex oven & Induction Hob with Virtual Flame Technology. It will see tutors from the School of Wok teach industry tips, tricks and techniques to get visitors cooking with confidence. After whipping up a storm in the Samsung kitchen, visitors will be able to sit back, relax and enjoy their very own perfectly crafted dish.

The innovative Dual Cook Flex oven, which was unveiled earlier this year, features the ability to separate the main oven into two with individual oven controls, as well as a hinged Flexible Door that provides home chefs with outstanding flexibility and precision cooking control. It offers a range of smart features for optimised cooking that fits into everyday life, such as allowing users to conveniently start preheating the oven and remotely monitor and control cooking conditions while on the go via the SmartThings app . The hobs in the Cookery School will use the revolutionary virtual flame technology on the Virtual Flame cooktop, which provides the intuitive visual control of flames against the saucepan.

Places at the Samsung Home Appliances Cookery School are free of charge and can be reserved at the festival on a first-come, first-served basis. Sessions will run daily at 13.00, 14.00 & 15.00 for afternoon sessions and 18.30, 19.30 & 20.30 for evening sessions. The chef and dish schedule will be announced shortly.

MILAN, Italy – 18 April, 2018 – Samsung Electronics Co., Ltd. today announces its first participation in the biennial EuroCucina 2018 in Milan, as part of its commitment to strengthening its presence in the European market. Samsung’s exhibit aims to elevate the company’s brand image and reputation among consumers in the region with products that make a real difference to consumers’ lives.

“We’re very pleased to be showcasing our latest appliances here at EuroCucina in Milan for the first time,” said BK Kang, Samsung Electronics’ Executive Vice President, Head of Global Sales & Marketing, Digital Appliances Business. “We hope our participation at EuroCucina signals our dedication to providing innovative home appliances that bring kitchens to life and give consumers real benefits they can experience every day.”

Consumer-centric Innovation with New Dual Cook Flex

Samsung is introducing its full built-in product lineup at EuroCucina, and among the range of unique kitchen solutions is the brand new Dual Cook Flex oven. Its EU-industry-first innovation “Flexible Door” gives consumers independent access to the upper oven compartment without losing heat and compromising cooking performance in the lower chamber. The upper and lower compartments can even be used as one bigger compartment for large dishes by removing the divider.

Dual Cook Flex also makes it easier to prepare multiple dishes using the Dual Cook system. Consumers can set two different temperatures and times for each compartment to achieve the best taste possible during simultaneous cooking. The Dual Cook also prevents odour mixing between chambers, ensuring optimal cooking performance. Enabling consumers to use the upper compartment only, the Dual Cook also enhances energy efficiency by cutting down preheating time and overall energy usage.^[1]

Dual Cook Flex offers a range of smart features for optimised cooking. For example, consumers can conveniently start preheating the oven and remotely monitor and control cooking conditions while on the go via the SmartThings app. Also, the Cooking Guide recommends the best cooking mode, temperature, and cooking time based on the ingredients and type of food being made.

Smarter Living with AI/IoT Solution

As part of Samsung’s presence at EuroCucina, there will be demonstrations of how essential home IoT products work together seamlessly. Samsung plans to maximise its smart/IoT leadership by providing customised intelligent solutions. Visitors will be able to experience Samsung’s unique home IoT technologies through Family Hub and its smart built-in offerings.

On display will be the superior smart connectivity of the Dual Cook Flex and the latest generation of Family Hub that is integrated with SmartThings. Family Hub gives consumers a comfortable, convenient and harmonised experience for connecting all smart devices in the home, with features like Bixby, Meal Planner, Shopping List, and Recipes that provide real-life smart experiences in the kitchen.

Innovative technology and flat design in the kitchen

At the Samsung booth, visitors will be able to experience and understand the company’s unique kitchen technologies. This includes the WaterWall dishwasher that perfectly cleans all dishes from corner to corner, and Virtual Flame cooktop, which provides the intuitive visual control of flames. Samsung’s Twin Cooling Plus technology will be showcased as well, in a transparent display to exhibit how the system controls the refrigerator and freezer independently.

Also, Samsung’s premium designs will also be on display, including flat design, a minimalist design that seamlessly harmonises all lines into one and maximises usability. Samsung also displays its black stainless-steel built-in package and Dacor’s Modernist collection.

To further demonstrate Samsung’s innovative and smart appliances, Samsung will host a launch conference for partners and media on 18^th April at the Auditorium of Salone del Mobile and an exclusive Samsung Club des Chefs cooking show the same day, led by Michelin-starred chefs at the Samsung booth in Hall 15. EuroCucina, and its ancillary Technology for the Kitchen Event run as part of Salone del Mobile Milano from April 17^th to the 22^nd.

[1] Total energy consumption reduced up to 20% and the preheating time is 4 min according to the result of internal testing in the upper compartment based on IEC- 60350 test protocol (small cakes, convection 155℃, compared to when using the whole chamber). Results may vary depending on the cooking item, use, and other factors.

MILAN, Italy – 18 April, 2018 – Samsung Electronics Co., Ltd. today took the wraps off its innovative Dual Cook Flex oven at EuroCucina in Milan. The Dual Cook Flex features the ability to separate the main oven into two with individual oven controls, as well as a single Flexible Door that provides home chefs with outstanding flexibility and precision cooking control.

Samsung first launched the Dual Cook Oven in 2006, and the Dual Cook Flex marks a significant evolution that embodies Samsung’s continuous effort to provide innovations with real benefits. Dual Cook technology splits the large, 75-litre single oven into two separate cooking compartments with a removable partition, letting consumers cook one dish or multiple dishes simultaneously at different cooking modes, temperatures, and time settings. The new Flexible Door is hinged so users can open the top oven section without opening the bottom. This helps the user maintain precise temperatures, making it easy for consumers to check, turn, baste and season their food in the upper section without losing heat in the lower chamber.

“Dual Cook Flex is optimised to provide consumers with an unprecedented amount of cooking flexibility and control over their cooking, taking convenience to a whole new level of real benefits with a range of practical features that save both time and energy while also enhancing food preparation,” said Janice Kim, Samsung Electronics’ Vice President of Home Appliances, Global Built-in/Cooking. “And with its smart capabilities, families can enjoy the convenience of remotely monitoring and controlling their Dual Cook Flex on their smartphones.

Samsung’s internal research and deep consumer knowledge showed consumers are increasingly seeking innovative solutions to make it easier to cook more than one dish at a time, and there are many potential ways that Dual Cook Flex can change how consumers prepare meals.

For example, users can cook the main dish in the upper compartment while baking a dessert for the kids in the lower chamber. It even prevents odours from mixing between the two compartments. It’s also perfect for busy consumers who want to be able to cook smaller meals during the middle of the week, giving them faster pre-heat times in the smaller top oven. And, using only one of the two cooking compartments will use less energy compared to using the whole oven.1

The Dual Cook Flex also reflects millennial-minded consumer demand for smart home appliances that are IoT-ready. With Wi-Fi connectivity, consumers can monitor and control the oven anytime, anywhere using a compatible smartphone app. They can preheat the oven on their way home or turn it off while on the go. They can also check and adjust the cooking temperature or time settings as they please. The Auto Cook feature even provides 40 pre-programmed cooking settings for simple meal preparation.

Additional smart features include:

• Cooking Guide: suggests optimal cooking modes based on the ingredient and type of food.

• My Recipe: records user cooking history and cooking notes. Users can even take pictures while cooking and save them for future reference.

• Scrapbook: makes it easy to save recipes from around the web.

• HomeCare Wizard helps users maintain their oven in the optimal condition with alerts of potential issues, quick troubleshooting and accurate diagnostics.

Dual Cook Flex also boasts powerful self-cleaning capabilities. The pyrolytic self-cleaning system heats the oven to burn off any grease and residue from cooking, so users don’t have to spend additional time and effort scrubbing it clean.

Consumers and media can experience new Dual Cook Flex in the Samsung Booth at EuroCucina and its collateral FTK (Technology for the Kitchen) event in Milan from 17^th to 22^nd April.