The Ideal Home Show Christmas kicks off this week in London’s Olympia and Samsung will be showcasing its stylish lifestyle TV; The Frame at the show on stand SP2.

The Frame is designed specifically to give more purpose and meaning to the TV. Reflecting an entirely new concept and category in television, it beautifully blends into any living space. When on, The Frame delivers a UHD certified picture, a premium consumers have come to expect from Samsung. When off, it transforms into a work of art – offering a new proposition for the wall and for the home.

The Frame is now available in 43, 55 and 65-inch models, offering consumers more choice and flexibility to customise any living space. In addition to curated art pieces from the Art Store and the Samsung Collection, consumers can utilise the My Collection feature to import and display their own art images or pictures from their personal photo libraries directly onto the screen.

The Ideal Home Show Christmas Olympia run from 22 – 26 November. Tickets can be purchased here: https://www.idealhomeshowchristmas.co.uk/london.