Samsung Electronics has achieved numerous firsts in mobile camera performance and technology since the pre-smartphone era. From the Galaxy S’s 5-megapixel (MP) rear camera in 2010 — at the dawn of the smartphone era — to the Galaxy S25 Ultra’s 200 MP ultra-high-resolution camera, 50 MP ultra-wide-angle camera, and suite of Galaxy AI editing features, Samsung has continuously redefined what a smartphone camera can do.

“Always one step ahead” – For the past 15 years, Samsung has always been one step ahead, pushing mobile photography to new heights and ushering in a new era of Galaxy camera technology. Explore this groundbreaking journey in the infographic below.

LONDON, UK – 14^th November 2024 – Samsung Electronics Co., Ltd – From the legendary James Bond to the modern-day Deadpool, stunts have always been an iconic part of action movies. Today, new research from Samsung UK delves into the nation’s fascination with these action-packed performances, exploring what makes these scenes so gripping. We break down the top moments from some of the best loved cinematic hits using AI powered Instant Slow-mo on the Galaxy S24 FE.

Action movie fans know that stunts are important, adding that thrill and excitement to adventures on screen– a huge 86% say they’re the most integral part of an action movie’s plot, and 72% claim they’re the most iconic part of a film. Almost half (48%) have even watched a movie specifically to see a famous stunt in action.

And Brits are keen to know more about how these feats come to life, with over half (58%) saying they would appreciate film stunts even more if they could see behind the scenes.

Samsung UK teamed up with TV & Film Stunt Co-ordinator Tony Christian – credited on films including soon to be released Wicked, the Fast and Furious franchise and The Avengers – to go behind the scenes of the nation’s favourite movie moments. Enacting the high falls (46%) and fight stunts (32%) that consumers say are the most impressive, these movies moments were brought back to life in Instant Slow-mo, with every micro second of action captured.

Annika Bizon, Director of Marketing, Omnichannel & Head of Ireland- MX Division, Samsung UK explains:

“We’re all captivated by big-movie action stunts, and it is undeniable that the detail looks epic in slow motion. With Instant Slow-mo on the Galaxy S24 FE, you can make videos that look fit for cinema at the touch of a screen and immortalise some of life’s most important moments. 

“This is one of the many new features we launched this year that now over 4 million Galaxy AI users here in the UK simply love, empowering people to get creative with their content.”  

With almost half (48%) of Brits believing AI is helping people create high quality films at home, Samsung is supporting users to unleash their inner cinematographer and utilise all the benefits Galaxy AI offers on the S24 FE –these include, improving photos (43%) and improving videos (36%).

With Instant Slow-mo, you can easily slow down a video by touching and holding the device’s screen. In the ‘Edit’ of Gallery app, the video will be simply transformed into slow motion with additional frames generated instantly by Galaxy AI.

Revealing the UK’s top stunt moments, at number one, comes the intricate slow-motion bullet dodge scene in The Matrix – heralded as the favourite of all time. Tom Cruise and his plane hang in Mission Impossible- Rogue Nation comes second, and Fast and Furious 7’s car skydive sequence comes a close third.

The UK’s top 10 movie stunts:

Looking at those delivering these daring moments, over half (55%) crown Tom Cruise and his stunts as the “greatest of all time”, followed by Jackie Chan (39%) and Derbyshire born Jason Statham (20%). Over two thirds (67%) believe that an actor performing their own stunts shows greater dedication to the role and all three actors here were championed for performing their own stunts, often without a body double.

To find out more about Instant Slow-mo on the Galaxy S24 FE and what movie magic you could create visit samsung.com/uk

Research carried out by OnePoll on behalf of Samsung, 4th – 8th November 2024, 2000 respondents, UK adults who watch movies

Anyone can be a creator with the Samsung Galaxy Z Fold6 and Z Flip6, foldables packed with features that let you easily create high-quality content, even if you don’t think you have the professional skills. And because your phone is a device you carry with you every day, you will always have an opportunity to use the world around you for inspiration.

Here are just some of the ways in which the Galaxy Z Fold6 and Z Flip6 with Galaxy AI^[1] can enable you to be creative by seeing your drawings, photos and videos in a whole new way.

Start with a sketch, end with a masterpiece

We all take a lot of photos on holiday with friends, but there’s always one that stands out as the pick of the bunch. Sometimes, you might want to add a personal twist to it, like adding a crown to the head of the birthday girl, but not having the right apps or knowledge of how to use them holds you back. Sketch to Image^[2]on the Galaxy Z Fold6 and Z Flip6 with Galaxy AI is here to help with that.

Start with a quick and simple sketch of what you want to see on a photo you’ve taken. In seconds, it will be converted into a photorealistic object that matches the mood of the photo — right before your eyes.

With Sketch to Image, your rough sketches are turned into stunning works of art. You can either layer them on top of an existing photo, like your favourite holiday pictures, or you can even start with a blank canvas and create something beautiful from scratch. There are also additional options to further customise your creations by selecting from different styles, such as watercolour or 3D cartoon.

Let AI remix your portrait

Across the many different social media platforms we all use, one common element is the profile picture. With Portrait Studio^[3], you can create a profile photo that stands out. Usually, the photo that you take of yourself is the end product, but with Portrait Studio it’s just the beginning. Whether you’d like to see yourself as a comic book character, a 3D cartoon, a watercolor painting or a sketch, Portrait Studio can create something truly unique.

Start by taking a picture of yourself, then select Portrait Studio, which you’ll find within Photo Assist in the Gallery app, and choose the style of image you’d like the AI feature to create. From there, hit ‘Generate’ and let Galaxy AI make your photo instantly sharable. You’ll have a new and unique profile photo, and everyone will be asking you how you did it.

Slow motion without the preparation

Sometimes, you want to capture a moment in a way that a picture never can. A great video always catches people’s attention, and now you can use Instant Slow-Mo^[4] to give your clips an added sense of drama. That video of you pulling off an impossible trick at the skate park or gracefully waving a scarf in the sea breeze is much more fun when slowed down. Instant Slow-Mo makes it easy to create that effect in the videos you already have.

Galaxy AI enables this feature to work well for the times when you forgot to film in slow motion in the first place. It uses AI Frame Rate Conversion (AI FRC) technology to generate intermediate frames of movement to fill in the gaps between frames already there, which helps to maintain picture quality.

To use Instant Slow-Mo, play a video in the Gallery app and tap and hold on the screen at the point you want to slow down. You can see the effect happen in real time, while also having access to additional options to perfect your video. To share the video with friends, it’s as simple as pressing the share button, viewing the preview, selecting to share the slow-mo clip, and using Quick Share to send it to your friends nearby.

Instant Slow-Mo will give a new creative streak to your clips and make you want to press play again and again.

With Galaxy AI on the Galaxy Z Fold6 and Z Flip6, you’re never short of ways to make your photos and videos look amazing. Your quick sketches can become gorgeous 3D visuals, and you can give yourself a whole new look — whether that’s through AI-generated accessories or by reimagining yourself as a cartoon. Your videos can look more like movies, complete with slow-mo.

You’re already more creative than you think, and with the Galaxy Z Fold6 and Z Flip6, you now have the tools in your hand to express your creativity in new ways.

[1] Available AI features may differ by model. Samsung Account login is required to use certain AI features.

[2]Sketch to image requires a network connection and Samsung Account login. Editing with Sketch to Image may result in a resized photo up to 12MP. The accuracy and reliability of the generated output is not guaranteed.

[3] Portrait Studio requires a network connection and Samsung Account login. Supports JPG, HEIC (HEIF), BMP and PNG files. The background must not be transparent. Editing with Generative Portrait results in a resized photo up to 12MP. The accuracy and reliability of the generated output is not guaranteed.

[4]Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.