The announcement was made in Milan, where the ambassador program announcement was held in conjunction with the Olympic Winter Games Milano Cortina 2026. The three-day program ran from Feb. 8–10 and including an appointment ceremony, a solution exhibition and networking activities.

Solve for Tomorrow is Samsung’s global problem-solving platform that supports young people in developing innovative STEM-based solutions to address local and global challenges. This year’s global ambassadors were selected from winning teams of Solve for Tomorrow regional competitions around the world, with the final selection being made through a joint evaluation by Samsung and the International Olympic Committee (IOC) based on the innovation, scalability and social impact of each solution. The 10 selected teams are divided into two focus areas — Sport & Tech, and Accessibility & Environment — with five teams chosen in each category.

As part of the Ambassador program, each selected team will receive funding, along with up to two years of continued support from Samsung to help transform their prototypes into commercially viable products. Five teams in the Sport & Tech category will be jointly supported by Samsung and the International Olympic Committee (IOC).

Raye Woon who represented Team CuraStep from the UK as a Samsung Solve For Tomorrow Ambassador in Sport & Tech said “It is incredibly rewarding to see our idea represented on a global stage and how far we’ve come in our mission to help diabetic patients worldwide. The Solve for Tomorrow community is extraordinary, and I’m delighted to be a part of it. As an ambassador, I look forward to championing the next generation of tech-for-good leaders!”

Sustainable Innovation in Sport & Tech

Held under the theme “Sport & Tech,” the aim of Samsung’s 2026 Ambassador program is to empower youth to drive sustainable innovation through the intersection of sports, technology and leadership. The official appointment ceremony took place at Samsung House in Milan and was attended by approximately 80 global stakeholders, including IOC President Kirsty Coventry; Jae Youl Kim, IOC Executive Board Member and President of Samsung Global Research; Olympism 365 Commission Chair Auvita Rapilla; Olympism 365 Commission Member Nawal El Moutawakel; and Won-Jin Lee, President and Head of Global Marketing at Samsung Electronics.

Commitment moment in the appointment ceremony underscored the shared commitment of Samsung and the IOC to jointly nurturing future talent and empowering young people to help shape a better world. This commitment was brought to life through a stage performance in which the composite logos of both organizations were brought together by unfolding and overlapping the Galaxy Z TriFold, completing the visual composition. The act of opening the TriFold symbolically represented the expansion of ideas and potential, as well as the shared belief of Samsung and the IOC in opening new possibilities as young people step forward to lead the future.

“The projects are truly inspiring: full of creativity, imagination, and passion to make a real difference. You’re using technology to shape a future that is more inclusive, more sustainable, healthier and more active,” said IOC President Coventry. “I am especially excited to see the first-ever Sport & Tech winners — combining sport, technology, and problem-solving in ways that can truly change lives.”

“Through Solve for Tomorrow and our collaboration with the IOC, we are creating environments where young people can discover their strengths, express their ideas, and contribute meaningfully to society,” said Global Marketing Head Lee. “We are not only supporting innovation but also nurturing future leaders who will carry forward the values of excellence, respect, friendship — and creativity.”

Solution Exhibition and Innovation Workshop

On Feb. 9, the ambassador teams showcased the solutions they developed at Smart City Lab in Milan and attended an innovation-themed workshop led by the IOC’s Olympism365 Innovation Hub that will equip the ambassadors with the skills to be an innovator of sustainable development in the world of sports. The exhibition was attended by representatives from the IOC, the Milano Cortina 2026 Organizing Committee and various Italian government agencies.

Former Solve for Tomorrow UK winner and member of the first cohort of Solve Ambassadors, Ramneek Kaur Ahluwalia, exhibited her project, MyVision – a tech-forward mobility aid designed to empower people with visual impairments. Ramneek, who has a visual impairment herself said “Partnering with Samsung to bring MyVision to life has been an amazing experience. I am thrilled to showcase my first physical prototype, demonstrating how this technology can truly transform the lives of the visually impaired community globally.”

On Feb. 10, the ambassadors took part in a series of on-site programs and official activities, as well as a visit to the Milano Cortina 2026 Olympic Village. Through these experiences, Samsung is supporting the ambassadors in deepening their understanding of sports, technology and the meaning of the Olympic Games and the Olympic spirit.

Details regarding the 10 newly selected Solve for Tomorrow Ambassador teams and their projects are as follows:

The Five Sport & Tech Ambassador Teams

Australia | TeamUp: Ahan Kiani
An AI-based platform that connects individuals with local sports teams and communities to increase participation in recreational sports.

Indonesia | Run Sight: Anthony Edbert Feriyanto, Kaindra Rizq Sachio, Muhammed Fazil Tirtana and Ariq Maulana Malki Ibrahim
A wearable AI solution that helps people with visual impairments safely participate in running and other physical activities by detecting lanes and obstacles.

Türkiye | Poseidon: Umut Devrim Deveci and Efe Cem Öztürk
A swimming safety system for visually impaired users that provides vibration alerts through a wristband when approaching boundaries or obstacles.

Great Britain | Curastep: Raye Woon and Sarah Xie
Smart sneakers equipped with sensors to detect early signs of blister formation in people with diabetes and encourage safe physical activity.

United States | Storm Shield: Danielle Yang, Sara Carmona, Isha Harbaugh, Koel Harbaugh, Audrey Adams, Nikki Beshkar and Emily Wang
A protective sports headband designed to shield hearing aids from moisture, impact and environmental damage during physical activity.

The Five Accessibility and Environment Ambassador Teams

China | Furen Makers: Chenyue Wang, Ziyang Ma, Qiuyue Wang and Hewei Wen
A brainwave-controlled wheelchair designed to support people with ALS and physical disabilities in mobility, rehabilitation and sports participation.

France | Liova: Simon Cénet and Evan Dessables
A reusable battery production kit that transforms discarded smartphone batteries into portable power banks to reduce electronic waste.

India | Paraspeak: Pranet Khetan
A cloud-based AI solution that converts unclear speech into clear pronunciation in real time for people with speech impairments.

Türkiye | Oilsorb: İrem Erden, Ece Deniz Sayar, Ela Aksoy and Meryem Melis Çınar
A sustainable oil spill response solution using reusable wool-based oil absorption pads and drone technology to address marine pollution.

United States | Aqua-Gel: Arya Anilkumar, Anna Huang, Aishwarya Reddy, Subiksha Srinivasan Vidya and Elaine Zuo
An AI-powered smart bandage that monitors wound healing in real time and supports early infection detection through sensor data.

From June 3-5, Samsung participated in the first Olympism365 Summit: Sport For A Better World Summit at the IOC headquarters to showcase its Solve for Tomorrow vision of empowering youth through education and technology, highlighting stories from around the around the world that show how the program is helping young people tackle real-world challenges in their communities.

Over three days, the event brought together more than 250 representatives from 100 organisations across the Olympic Movement, United Nations agencies, development and financing institutions, civil society, for-purpose business, safe sport community and IOC Young Leaders, working together to advance the UN Sustainable Development Goals (SDGs) through sport.

IOC President Thomas Bach delivers a keynote at the IOC Youth Summit

Running within the Olympism365 Summit program, the IOC Youth Summit provided a platform for IOC Young Leaders to contribute their perspectives, collaborate on innovative solutions and shape the future of sport for development, offering a vital contribution to the Olympism365 strategy focused on building a better world through sport.

During the summit, Ramneek Kaur Ahluwalia, the 2022 winner of the United Kingdom’s Solve for Tomorrow program, spoke about how the experience shaped her personal growth.

“What started off as a challenging experience which left me feeling isolated, vulnerable and stereotyped when using a white cane quickly fuelled the evolution of award-winning MyVision. This is thanks to the amazing Samsung Solve for Tomorrow mentors who helped me utilise the design thinking process and technical expertise to create a truly life-changing device.”

She also shared her journey developing MyVision, a smart assistive device designed to help people with congenital visual impairments. Drawing from her own experience with visual impairment, Ramneek described how Solve for Tomorrow helped her to grow and outlined her ongoing efforts to expand her dream realised through Solve for Tomorrow into broader educational and career opportunities for others with similar challenges.

2022 U.K. Solve for Tomorrow winner Ramneek Kaur Ahluwalia shares her journey with IOC Young Leaders

The event also provided opportunities to engage with IOC officials and other Young Leaders from around the world. Ramneek met with Sherief Kholeif, a U.K.-based IOC Young Leader, to discuss sports programs for marginalised youth in Scotland and exchanged ideas participants on the social impact of combining sport and technology.

Building on its participation in the Olympism365 Summit and the IOC Youth Summit, Samsung plans to strengthen its collaboration with the IOC by designating “Social Change Through Sport & Technology” as its global theme for Solve for Tomorrow 2025. In doing so, the company will continue to support young people worldwide in developing creative, practical ideas to drive positive change in their communities.

“It was a pleasure to meet Ramneek,” said one of Samsung’s Solve for Tomorrow ambassadors at the IOC Youth Summit. “Her innovative and thoughtful ideas are inspiring. It is encouraging to see Samsung paving way for young students around the world who believe in creating a more accessible and inclusive future through innovation. I hope the Solve for Tomorrow program continues to create meaningful opportunities for my fellow young leaders and that together we can make a difference combining technology and sport.”

(Left) Sherief Kholeif, U.K. IOC Young Leader, with (Right) Ramneek Kaur Ahluwalia following her presentation.

Notably, “Social Change Through Sport & Technology” was selected through a public vote held during the Olympics in Paris last year. The theme reflects growing global concerns around sustainability and sport, encouraging young people to develop innovative solutions that demonstrate the positive social and environmental impact of sport.

Ramneek Kaur Ahluwalia joins IOC Young Leaders for a group photo.

As many young people around the world strive to create a better future for their generation, technology and sports have emerged as powerful tools for fostering social inclusion and cultural exchange. Samsung Electronics, a Worldwide Olympic and Paralympic Partner in wireless communications and computing equipment, believes that open collaboration and innovative technology can break down barriers and unite people across borders, languages and cultures.

Building on this spirit of inclusivity and collaboration, Samsung Newsroom brought together Generation17 Young Leaders Shomy Chowdhury and Zubair Junjunia, and International Olympic Committee (IOC) Young Leaders Jessie Niles and Omar Bassyouni, for a series of engagements at Olympic rendezvous @ Samsung | Champs-Elysees 125 last week.

Young Leaders Advancing the Global Goals Through Cross-Sector Partnerships

The four Young Leaders connected over their shared commitment to social change advancing the Global Goals, each bringing unique perspectives shaped by their diverse backgrounds and innovative approaches to solving global challenges close to their hearts. From promoting quality education and well-being to championing sustainability and reducing inequalities, their initiatives demonstrated the impact of young changemakers when supported by cross-sector partnerships between businesses and international organisations.

“By bringing together new perspectives and resources from different sectors, we can create innovative solutions that address complex global challenges,” said Junjunia. “My work with ZNotes has shown what we can achieve when technology and community efforts converge to remove the barriers of socio-economic background and create equal access to quality education. Together, we can amplify our efforts to advance the Global Goals.”

“Collaborating across sectors has been key to Ready in Five’s growth. By partnering with educational institutions and corporate organisations, we are incorporating and encouraging movement in everyday activities to promote wellness and drive social change,” Niles shared. “This approach bridges the gap between different stakeholders across sports, education and business, showing that the most innovative solutions emerge when we unite diverse perspectives.”

▲ (From left) Generation17 Young Leaders Shomy Chowdhury and Zubair Junjunia, and IOC Young Leaders Omar Bassyouni and Jessie Niles share their thoughts on creating social impact and advancing the Global Goals.

Game Changers: The Intersection of Sports, Education and Emerging Technology

During a panel, the Young Leaders explored the role of sports and technology in advancing accessibility, equity and sustainability. They delved into how innovative technology, such as adaptive sports technology and wearable devices, can enhance quality of life for individuals with disabilities and make sports more accessible and empowering. 

Team Samsung Galaxy’s Johannes Floors (Para athletics, Germany) — a two-time Paralympic gold medalist, world record holder and silver medalist at the Paris 2024 Paralympic Games — shared how technology is opening access to information about disabilities and accessibility.

“When I was growing up, my parents didn’t have the opportunity to search on the internet for the right orthopedic surgeons for me. When I got my amputation surgery, social media was not as prevalent, and there was limited access to learn more about disabilities. But now, you can look up anything on the internet or on social media to educate yourself,” Floors shared. “Thanks to technology, I have received more messages over the past week from parents of children with the same disability as me than ever. It means the world to know that I can help people with disabilities and inspire others.”

Bassyouni emphasised how technology and data analysis support Para athletes. “Every athlete, whether disabled or able-bodied, has strengths and weaknesses. Technology helps identify these strengths and offers insights to enhance them — like which prosthetics work best or what training maximises performance. Sports isn’t just about the game. It’s about creating an inclusive space where everyone feels valued, regardless of their abilities. It is very important that we strive to create equal access for everyone in every corner of the world.”

Chowdhury shared how digital platforms enhance access. “Through Awareness360, we’ve empowered over 30,000 young people to take action and connect with those often left behind. Platforms like the Samsung Global Goals app have been crucial in scaling our impact. I’ve met many young changemakers who discovered my story through the app which raises awareness and funds to support the Global Goals — helping more people join the global movement for positive change.”

▲ Generation17 Young Leaders, IOC Young Leaders and Paris 2024 Paralympic Games Silver Medalist Johannes Floors gathered for a panel at Olympic rendezvous @ Samsung |Champs-Elysees 125.

Embracing ‘Open always wins’

The engagement between Generation17 and the IOC Young Leaders underscored the critical role of youth leadership in shaping a more equitable world. While global sporting events like the Paralympics inspire global unity, technology acts as a catalyst for innovation and a solution to some of the world’s most pressing issues.

From the words of Floors, “Technology and sports may seem like different worlds — but when they come together, they have the power to create lasting, positive change on a global scale. By embracing the mindset of openness, we exchange information, show our values, create memories and celebrate victories. All this comes together through sports, and technology has made it easier than ever.”

By working together, Samsung and the IOC have demonstrated how openness and collaboration — core values of the Olympic and Paralympic Games — have the potential to change the world for the better.

Elevating the Voice of a Generation To Achieve the Global Goals

Generation17, a joint initiative by Samsung and the United Nations Development Programme (UNDP), elevates the voices of Young Leaders striving to achieve the Sustainable Development Goals (SDGs), also known as the Global Goals. Samsung and the UNDP provide mentorship, technology and networking opportunities for the Young Leaders as they advance their work. The initiative removes barriers for Generation17 Young Leaders to be involved in public affairs, and Young Leaders have attended notable events such as the ECOSOC Youth Forum, COP and Climate Week. Generation17 has also strengthened participation on the Samsung Global Goals app which mobilises users and educates them on ways to support the Global Goals.

IOC Young Leaders Programme Contributes to Olympism 365 Days a Year

Launched in 2016, the IOC Young Leaders Programme empowers young people to leverage the power of sports to make a positive difference in their communities. The Programme contributes to Olympism365, the IOC’s approach to using sports as important enablers of the Global Goals, and specifically to Olympism365’s innovation portfolio that aims to identify, sustain and scale innovative sports-based approaches that deliver concrete impacts in targeted communities.

With the support of the IOC, these inspiring young people have delivered over 160 sport-led projects around the world — promoting education and livelihoods, equality and inclusion, health, peacebuilding and sustainability — to benefit more than 37,000 people.

For more information, please visit IOC Young Leaders Programme and the Olympism365 strategy.

Samsung implemented optimised software and technology to support filming and transmitting this first-of-its-kind footage in collaboration with the International Olympic Committee (IOC), Olympic Broadcasting Services (OBS) and other Olympic partners.

Galaxy S24 Ultra smartphones were installed on the boats used in the sailing events. For kitesurfing and windsurfing, Galaxy smartphones were attached to each athlete’s shoulder and buoys in the water. With this new viewing experience, sailing fans never missed a beat.

This presented a whole new set of challenges and months of research, development and testing – in close collaboration with the OBS and other Olympic tech partners – to guarantee video quality and connectivity performance across various bodies of water and weather conditions, which can be really windy with huge waves or extremely hot and sunny. Samsung and its partners addressed these challenges by leveraging the Galaxy S24 Ultra’s Optical image stabilisation (OIS) features, increasing transmission power, and installing relay towers on chase boat to ensure a seamless livestream experience for viewers.

In line with the 2024 Paris Olympics vision of a “Games Wide Open,” Samsung is dedicated to bringing a more immersive experience to fans around the world.

Galaxy S24 Ultra installed at the boat of Robert Dickson and Sean Waddilove of Team Ireland as they compete in Men’s Skiff 49er class on day four of the Olympic Games Paris 2024 at Marseille Marina on July 30, 2024 in France. (Photo by Getty Images)

Galaxy S24 Ultra installed at the boat of Isaac McHardie and William McKenzie of Team New Zealand’s boat as they compete in the Men’s Skiff 49er class on day four of the Olympic Games Paris 2024 at Marseille Marina on July 30, 2024 in France. (Photo by Phil Walter / Getty Images)

Galaxy S24 Ultra installed on a buoy on the water as Makoto Tomizawa of Team Japan competes in the Men’s Windsurf iQFoil class on day four of the Olympic Games Paris 2024 at Marseille Marina on July 30, 2024 in France. (Photo by Clive Mason / Getty Images)

Galaxy S24 Ultra installed at the boat of Ian Barrows and Hans Henken of Team USA as they compete in the Men’s Skiff 49er class on day four of the Olympic Games Paris 2024 at Marseille Marina on July 30, 2024 in France. (Photo by Phil Walter / Getty Images)

Galaxy S24 Ultra smartphones installed on the boat of Odile Aanholt and Annette Duetz of Team Netherlands as they compete on their way to gold in Women’s Skiff 49erFX class medal race on day seven of the Olympic Games Paris 2024 at Marseille Marina on August 02, 2024 in France. (Photo by Phil Walter / Getty Images)

Galaxy S24 Ultra smartphones installed at the boat of Paris 2024 sailing competition at Marseille Marina, France.

Galaxy S24 Ultra installed at the boat of Paris 2024 sailing competition at Marseille Marina, France.

Galaxy S24 Ultra installed at the buoy of Paris 2024 sailing competition at Marseille Marina, France.

LONDON, United Kingdom – August 1, 2024 – Samsung Electronics, a Worldwide Olympic and Paralympic Smartphone Partner, hosted an event with the International Olympic Committee(IOC) on July 31 in Paris to launch and promote a new digital community for people including the Olympic and Paralympic Games fans called “Together for Tomorrow, Enabling People”.

The event was held at SPOT24, a multi-use exhibition space in Paris dedicated to Paris 2024, and was attended by IOC President Thomas Bach, MD of the IOC’s Television & Marketing Services Anne-Sophie Voumard, Paralympic Committee(IPC) President Andrew Parsons, President and Head of Global Marketing Office at Samsung Electronics YH Lee, President of Samsung Electronics Europe Office Il-kyung Sung and Luc Abalo, a former gold-medal-winning French handball player and accomplished visual artist and participant in the Olympian Artists programme led by the Olympic Museum for Paris 2024.

A former Team Korea volleyball player, Yeon Koung Kim, Team GB Skateboarder Andy Macdonald, Australian Para-athlete Madison de Rozario, and UK contents creator and The Rapping Science Teacher, Matt Green are going to take part in this project as global ambassadors and to actively share content for Together for Tomorrow, Enabling People via social media.

The “Together for Tomorrow, Enabling People” project was developed by Samsung and the IOC to help Olympic and Paralympic fans around the world experience and engage with the Olympic Movement. The programme is especially focused on younger generations, with the new community designed around the goal of helping youth participants “solve, move and create in the spirit of the Olympic values.”

“Together for Tomorrow, Enabling People” introduces three new community-oriented initiatives. Solve Challenge integrates sport and Olympism with Samsung’s Solve for Tomorrow programme, a youth-focused social contribution program that empowers young people to design innovative solutions using sport and tech to address key social challenges aligned with the priorities of the IOC’s Olympism365. Move Challenge encourages fans of the Games around the globe to get up and walk more using Samsung’s smart mobile phone. Create Challenge lets participants get creative in an innovative digital artists’ community through Samsung’s smart device and S pen.

At the launch event, 10 teams that excelled in Samsung’s Solve for Tomorrow programme were announced as “Together for Tomorrow, Enabling People” ambassadors. Throughout the Olympic and Paralympic Games Paris 2024, the ambassadors will showcase the solutions they’ve created to address social challenges and work to engage Olympic fans around the world. They will also collaborate with the IOC Young Leader — as well as diverse initiatives fostered by the IOC — to address solutions including the promotion of sustainable development.

During the “Together for Tomorrow, Enabling People” event, the ambassadors shared their Solve for Tomorrow projects designed to address real-world problems. A variety of innovative solutions were presented, ranging from help for people to overcome visual disabilities to new ways to promote worker safety.

“Samsung Solve for Tomorrow empowers high school students with the courage to change the world,” said Ngan Huu Kim Le, a member of the U.S. team that developed an insect-based environmental cleanup solution. “It’s an honour to take part and have a chance to present our solution to help build a brighter future for our planet here at Paris 2024 with prominent athletes from around the world.”

“I am impressed by the opportunities that “Samsung Solve for Tomorrow” has given to hundreds of thousands of young people to develop as future leaders,” said IOC President Thomas Bach. “They will be our innovators of tomorrow, and I look forward to seeing them tackle various challenges facing our world. We’re pleased to join with our Worldwide Partner Samsung to continue to work together to identify and support talented young people at the intersection of sport and technology through the “Together for Tomorrow, Enabling People” initiative.”

“This project — creating a program in which young people can directly participate and experience Olympic values — is a wonderful outcome from our long-standing collaboration with the IOC,” said YH Lee, President and Head of Global Marketing Office at Samsung Electronics. “We will continue to support young people to take on bold and meaningful challenges toward a brighter future.”

For more information about “Together for Tomorrow, Enabling People”, please visit https://olympics.com/togetherfortomorrow

LONDON, U.K – June 18, 2024 – Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, today announced its plans alongside the International Olympic Committee (IOC), and Olympic Broadcasting Services (OBS) to revolutionise the Paris 2024 broadcast experience for viewers and fans. New, first-of-its-kind footage – which will be captured and shared with Samsung Galaxy S24 Ultra – will play an integral role in opening up the historic Opening Ceremony on the Seine River and the Olympic Games’ sailing competitions like never before.

As the Official Smartphone and Computing Equipment partner of the Olympic and Paralympic Games, Samsung will harness its advanced mobile technology and 5G connectivity to provide a closer perspective of these iconic celebratory and competition moments. This new view, powered by Samsung Galaxy innovation, will not just help Paris 2024 deliver on its promise to be the most open Games ever, but also further Samsung’s legacy of innovation in support of the Olympic and Paralympic Games.

“In an increasingly connected society, Samsung Galaxy mobile technology has helped deepen and transform users’ relationships with the world, wherever they are. Having been a Worldwide Partner for nearly three decades, we know first-hand how important it is to create and enable the same meaningful connections at the Olympic and Paralympic Games,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “We’re honored to be working closely with the IOC and OBS to provide high quality footage that will be part of a series of firsts at Paris 2024 and bring fans at home and onsite even closer to the excitement.”

In about a month, the Opening Ceremony of the Olympic Games will take place outside of a stadium for the first time ever. Paris 2024 will see 10,500 athletes float down the Seine River in designated boats for each national delegation, in what aims to be the most open and accessible opening ceremony in history. Departing from the Austerlitz bridge, the iconic parade will follow a six-kilometer route through the centre of Paris, passing some of the official Olympic Games venues before the ceremony’s grand finale at the Trocadéro.

Galaxy S24 Ultra Gives Viewers Front Row Seat to the Games

To bring fans at home closer to the action and provide an intimate glimpse of athlete’s reactions during this once-in-a-lifetime voyage, Samsung will install more than 200 Galaxy S24 Ultra smartphones at the bow and sides of each of the 85 athlete vessels at the opening ceremony. The high-quality HDR footage taken with the Galaxy S24 Ultra devices will be shared and streamed via a private 5G network powered by Orange, the official mobile network provider of Paris 2024 in France. Orange will install more than a dozen of 5G antennas along the Seine to create the first-ever 5G standalone network in France, as this pioneering collaboration is designed to ensure a seamless 5G connectivity and viewing experience for fans around the world.

Samsung will also deploy the same technology for the sailing competitions in Marseille by installing the Galaxy S24 Ultra on each competition boat, letting fans experience the thrill of the race alongside their favorite Olympians and allowing them to truly get in on the action.

This presented a whole new set of challenges and months of research, development and testing – in close collaboration with the OBS and Orange – to guarantee video quality and connectivity performance across various bodies of water and weather conditions, which can be really windy with huge waves or extremely hot and sunny. Samsung and its partners addressed these challenges by leveraging the Galaxy S24 Ultra’s Optical image stabilisation (OIS) features, increasing transmission power, and installing relay towers on chase boat to ensure a seamless livestream experience for viewers.

“As host broadcaster of the Olympic Games, we’re incredibly excited about this partnership with Samsung which will allow a truly original perspective of Paris 2024, evolving the way in which fans will experience the Games,” said Yiannis Exarchos, Chief Executive Officer of OBS. “Samsung’s latest mobile innovation will allow millions of fans around the world to live and breathe the spirit, action and emotion of the Opening Ceremony and sailing competitions alongside their favorite athletes in real-time.”

Samsung’s Long-Running Contribution to the Games

This announcement marks the next stage of Samsung’s long-standing commitment, in close collaboration with the IOC, to drive digital transformation and deliver cutting-edge technology at the Games by opening up the latest mobile innovations to athletes, fans and communities alike. This originated with the first ‘Call Home’ program which allowed nearly 2,500 athletes to speak to their families back home for free in 1998, when access to mobile phones was limited. It continued with the Wireless Olympic Works (WOW) app, the first official Olympic information service on mobile. The WOW app was introduced to Olympic organisers via Samsung-supplied Palm OS phones at Athens 2004 and then was made available to the public at Vancouver 2010, providing fans with the latest Games-time updates straight to their mobile phones.

In addition to driving mobile innovation, Samsung has also contributed to how athletes, and staff, connect and communicate during the Games-time. Since Nagano 1998, Samsung has provided athletes and staff with a total of more than 120,000 mobile products.

Details of how Samsung will further leverage its technological capabilities to bring fans closer to athletes, in another Olympic first will be revealed in the coming weeks.

About Samsung’s Involvement in the Olympic Games

Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Olympic Games for Paris 2024 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Paralympic Games

Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.

“Samsung has championed the Olympic spirit — and has been enabling meaningful connection — since its very first Olympic Games in 1988,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “For Paris 2024, Samsung’s latest innovation and technology will support the staging of the Games and will help deliver on its promise to be the most open Games ever. The brand’s ‘Open always wins’ message reflects this alignment of values and will be featured throughout Samsung’s Paris 2024 programming.”

Team Samsung Galaxy will serve as the primary voices for ‘Open always wins,’ and by sharing their journeys, they will demonstrate how Samsung is helping athletes and fans open up to new opportunities through its technologies. Each athlete on Team Samsung Galaxy, which includes British skateboarding star and longstanding brand ambassador Sky Brown, knows firsthand that an open mindset drives you to victory, in sport and beyond.

“Samsung has been elevating the Olympic and Paralympic Games experience — and supporting athletes — for nearly four decades,” said Tony Estanguet, president of Paris 2024. “As we look to create a ‘Games Wide Open,’ we are confident that Samsung’s deep-rooted belief in openness, and its innovative mobile technology, will play a central role at Paris 2024. Together, we will proudly engage, inspire, and enhance the Olympic and Paralympic Games for athletes and fans alike.”

Team Samsung Galaxy for Paris 2024

For Paris 2024, Team Samsung Galaxy is made up of over 25 Olympians and Paralympians — including British skateboarder Sky Brown, Spanish badminton champion Carolina Marin, French skateboarding hero Aurélien Giraud, American B-girl^[1] Grace “Sunny” Choi, German Para sprinter Johannes Floors, and South Korean football icon Son Heung-min — with more to be named. It features several athletes from some of the Games’ newest sports — skateboarding, surfing, and breaking — which, like Samsung, share core values of open-mindedness and self-expression.

“We are proud to support this incredible team of athletes and welcome them to the Samsung family,” added Stephanie Choi. “Not only are they inspiring humans on and off the field of play, but they’re also making an impact on their communities and on the next generation. Together with Team Samsung Galaxy, we are thrilled to encourage fans around the world to open up to new possibilities in their everyday lives.”

The team also includes 15-year-old skateboarder Rayssa Leal, who became the youngest Brazilian ever to participate in the Olympic Games when she won silver at Tokyo 2020; Yeri Kim, the “limitless” South Korean B-girl who overcame a hearing impairment to rise to the top of her sport; Jagger Eaton (U.S.), who champions skateboarding’s culture of open-mindedness; surfers Johanne Defay (France), John John Florence (U.S.) and Jack Robinson (Australia), who are not only fierce competitors on the waves, but also fierce ocean and climate advocates; and Paralympians Madison de Rozario (Australia) and Ugo Didier (France) who use their platforms to drive accessibility and inclusivity in sport and society.

Madison de Rozario said: “Samsung’s been a part of the Paralympics for so long, and one of the highest privileges of being a Paralympian is getting to partner with a brand that feels so strongly about the Paralympic movement. Tech is playing an enormous role right now, particularly in Paralympic and women’s sports. Being able to engage with fans directly has progressed the movement far quicker than anything else.”

Johanne Defay said: “I am super happy to be part of Team Samsung Galaxy. ‘Open always wins’ reminds me of the open-mindedness one can acquire through competition – sometimes we win, sometimes we lose, which challenges many aspects of ourselves. We ponder a lot on how we can evolve, and I think that’s a form of open-mindedness.”

Jagger Eaton said: “To be a part of Team Samsung Galaxy means the world to me. From somebody who approaches skateboarding in a diverse way, to be a part of a brand that does the same is amazing. ‘Open always wins,’ to me, means inclusion of everybody. I think that the Olympic Games is not only an amazing time for everybody to get together and cheer for their country, but an opportunity to do what I love on the world stage. For me, I always stay open in skateboarding because I believe it’s one of the most open-minded activities that you can do.”

More information on how ‘Open always wins’ will come to life, the many ways Samsung will enhance the Olympic and Paralympic Games experience at Paris 2024, and the additional athletes of Team Samsung Galaxy, will be announced as the Road to the Games continues. Team Samsung Galaxy’s full roster has been included below.

[1] ‘B-girl’ refers to a female breakdancer.