Samsung Electronics Co., Ltd. today announced the global launch of the 13-inch Samsung Colour E-Paper (EM13DX model), expanding its Color E-Paper lineup with the world’s first display designed with a bio-resin housing derived from phytoplankton. The paper‑thin display uses advanced digital ink technology and ultra‑low power to offer businesses a practical alternative to traditional printed signage.

“As businesses look for more flexible and efficient ways to communicate, Samsung Color E-Paper represents a shift in how digital signage fits into everyday operations,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By incorporating innovative technology such as phytoplankton-based bio-resin, we’re demonstrating our commitment to advancing both display technology and the materials behind it. Our Color E-Paper products are designed to replace paper with ultra-low power performance and ultra-slim, lightweight designs.”

Paper-Like Colour and Clarity for Modern Digital Displays

As the smallest model in the lineup, the new 13-inch Samsung Color E-Paper offers businesses a compact display option for shelves, counters, tables and doors where traditional paper signage is still widely used. Similar in scale to A4 paper, the display delivers 1,600 x 1,200 resolution in a 4:3 aspect ratio.

With a rechargeable, embedded battery, USB Type-C support and flexible mounting options,^[1] the display can be deployed without permanent power cables. Its ultra-slim 17.9mm design weighs just 0.9kg with the battery, making it easy to install and reposition across different placements as campaigns change. Samsung’s advanced colour imaging algorithm enhances colour accuracy and readability to deliver a paper-like look and feel. By smoothing gradations and refining contours, it produces vivid visuals that resemble traditional posters and point-of-purchase displays, helping businesses transition naturally from printed materials to digital signage.

Pioneering Lower-Impact Signage with Bio-Based Materials

Samsung’s 13-inch Color E-Paper is the world’s first commercial display to apply a bio-resin derived from phytoplankton in its housing. The display’s housing has been independently verified by global safety and sustainability certification organisation UL to consist of 45% recycled plastic and 10% phytoplankton-based bio-resin. This material innovation was developed as an alternative to conventional petroleum-based plastics, which can reduce carbon emissions in the manufacturing process by more than 40%.^[2]

Sustainability is carefully considered in every part of the display, from the housing to the packaging. The entire packaging, including the box, cushion and accessory box, is made from 100% paper.

Day-to-day operation is designed to be just as efficient. The display maintains static images at zero watts power, reducing unnecessary energy usage without compromising reliability.^[3] When content is updated, overall energy^[4] use remains far lower than that of conventional digital signage, which helps lower operating costs over time.

Easy Content Control with Samsung E-Paper App and Samsung VXT

Samsung’s 13-inch Color E-Paper supports simple content control for both local and remote operation. The Samsung E-Paper App, available on Android and iOS, allows staff to update and manage local content directly from personal devices, without the need for an additional remote control.

The display is also compatible with Samsung VXT, a cloud-based content and remote device management platform that lets teams remotely manage hardware settings, troubleshoot issues and create and deploy content with minimal training. For Color E-Paper, Samsung VXT includes dedicated features to optimise content visibility, as well as a preview function that allows teams to check colour accuracy before deployment.

Alongside the new 13-inch display, Samsung will unveil a 20-inch model for the first time at ISE 2026, a world-renowned audiovisual and systems integration tech show held in Barcelona from Feb. 3-6. With this expansion of the Color E-Paper lineup beyond the existing 32-inch model offering, the Color E-Paper portfolio is increasingly designed to support a wide range of business needs.

Samsung continues to lead the global digital signage market, securing a 36.2% global market share by volume in Q3 2025, building on its 17-year position as the world’s leading commercial display provider.^[5]

[1]The EM13DX series includes two rear holders, two hanging brackets and two simple stands. Additional installation accessories may be required, depending on the setup, and are sold separately.

[2]Based on internal test results under specific conditions only. Comparison is made against petroleum-based resin(PC+ABS) of the same weight. Carbon emissions calculation is based on the Product Carbon Footprint (PCF) data of resin production following ISO 14067, 14040 and 14044 standards, covering carbon emissions from cradle to gate (excluding downstream, use-phase, and end-of-life emissions). All figures are estimates based on available data and are subject to change.

[3] Activities related to content refresh, content changes, or device monitoring and control will require additional power. Content refresh is essential and automatically performed when the power cable or battery is connected.

[4]Battery duration may vary based on factors including network environment, hardware components and user activity.

[5]Consumer TVs are excluded. Source: Omdia Q3 2025 Public Display Report.

Samsung Electronics Co., Ltd. today announced its next generation of commercial displays that feature AI-powered solutions at Integrated Systems Europe (ISE) 2025.

The Samsung Colour E-Paper delivers new levels of energy efficiency, while the AI features in SmartThings Pro and the Interactive Display increase the intelligence, control and usability of business-focused screens. In addition, the supersized 115” Smart Signage screen brings a new level of immersive visuals to life. All of these innovative solutions are being displayed at ISE, in booth 3F500.

“For commercial displays, it is crucial to address the market’s demand for energy efficiency and simple device management, while at the same time meeting the public’s desire for immersive experiences,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Our latest innovations, including the near-zero power Samsung Colour E-Paper and advanced AI capabilities brought by all the models, showcase our commitment to pioneering new markets and providing transformative business solutions worldwide.”

Samsung Colour E-Paper Brings Greater Energy Efficiency and Flexibility

Samsung Colour E-Paper (EMDX model) redefines energy-efficient digital signage by combining digital ink with innovative full-colour e-paper technology. This ultra-low power, lightweight and slim display serves as an eco-conscious alternative to traditional analogue and paper-based promotional materials while delivering the high visibility and functionality that businesses demand.

Leveraging advanced digital ink technology, the EMDX operates at 0.00W power when displaying static images, while consuming significantly less energy during image transitions compared to traditional digital signage, resulting in substantial cost savings.^[1] The ultra-slim and lightweight design ensures effortless installation, while the range of sizes — 13″ (1,600 x 1,200); 25″ (3,200 x 1,800); 32″ QHD (2,560 x 1,440); and an outdoor version that is 75″ 5K (5,120 x 2,880) — are optimised to cater to diverse business needs. The Colour E-Paper also includes a rechargeable 5000mAh battery, two USB-C ports for charging and data transfer, 8GB of memory, and Wi-Fi and Bluetooth support for enhanced connectivity.

For seamless device management, a dedicated mobile app^[2] allows users to remotely operate displays, schedule wake-up and sleep times, and even set playlists with predefined intervals. Samsung VXT (Visual eXperience Transformation) further simplifies content operation with a feature exclusive to the Samsung Colour E-Paper. A specialised algorithm optimises content visibility for the display and includes a preview function to ensure content and colour are accurate before deployment.

Content management is made simple through the mobile app and Samsung VXT, with businesses also able to use their own solutions through Tizen Enterprise APIs, which enable easy integration with existing management systems.

AI Features Bring New Intelligence and Control to SmartThings Pro and Interactive Display

In 2025, SmartThings Pro, Samsung’s hyper-connected business-to-business (B2B) management platform, brings enhanced AI and automation capabilities to improve operational efficiency.^[3]

The platform offers Interactive View, which uses AI to convert 2D floor plans into 3D images of business premises. This 3D visualisation makes it easier to understand and navigate spaces intuitively, enabling business operators to manage connected devices with ease.

SmartThings Pro also features advanced automation controls, allowing businesses to adjust settings — such as power, volume and brightness — based on pre-set conditions like ambient lighting, room occupancy and store operating hours. These automated adjustments save time while ensuring devices are optimised for their environments. When using SmartThings Pro on displays, switching between content streams is equally seamless. This is because users are able to effortlessly change channels or input sources for a streamlined experience.^[4]

Additionally, Samsung Smart Signage features CryptoCore, a FIPS 140-3-certified encryption module that safeguards sensitive authentication data for IoT connections and ensures that these connections between devices remain secure.^[5]

At ISE, Samsung is also showcasing the 2025 Interactive Display (WAFX-P model), powered by Android OS 15 and featuring new AI capabilities that enhance education and collaboration opportunities.

The WAFX-P model provides AI capabilities, featuring Circle to Search, which enables users to easily search for images or translate text directly on-screen, and AI Summary, which automatically generates concise recaps of lectures or meetings.

Supersized 4K Smart Signage Redefines Immersion

Samsung’s 115” 4K Smart Signage (QHFX model) leads the industry in advancing supersized displays, offering businesses bold new ways to captivate audiences and transform environments with immersive visuals.

Building on the success of last year’s 105” QPDX-5K model, which features a 21:9 aspect ratio optimised for video conferencing, the 115” QHFX delivers greater versatility with its 16:9 aspect ratio, and its multi-view functionality — which supports up to four split windows — makes it ideal for simultaneously showcasing multiple content streams. This adaptability makes it suitable for a wide range of applications, from meeting rooms to luxurious retail stores requiring premium, large-scale displays.

The QHFX also eliminates visible borders commonly associated with traditional video walls, creating an uninterrupted display that engages viewers and enhances any environment. Featuring QLED 4K resolution, 700 nits of maximum brightness and Tizen OS 8.0, it ensures vibrant visuals and smooth performance. The QHFX integrates seamlessly with SmartThings Pro and Samsung VXT, while additional user-friendly features — like a built-in handle for easy installation and VESA^[6] compatibility — provide businesses with flexibility and convenience.

[1] The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, the average power below 0.005W is indicated as 0.00W.

[2] Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. Availability may vary by device, software version and region.

[3] For Smart Signage and Hotel TVs, SmartThings Pro is available on models running Tizen 7.0 or above.

[4] A phased update is scheduled to begin in March 2025.

[5] For Smart Signage, CryptoCore is available on models running Tizen 8.0 or above.

[6] Video Electronics Standards Association.