LONDON, U.K. – June 13, 2025 – Samsung Electronics Co., Ltd. has launched the Bespoke AI Jet Lite, a lighter, more advanced model that builds on the success of its predecessor in its lineup of cordless stick vacuum cleaners.

“At Samsung, we continuously search for solutions that excel at everyday cleaning,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “To meet the increasingly varied cleaning requirements of modern homes, this stick vacuum has been designed to offer powerful suction and advanced AI features in a lightweight form factor.”

Lighter Weight, Powerful Suction

The new Bespoke AI Jet Lite has been designed to be lighter, weighing just 1.45kg in handheld mode — a 23% reduction compared to the previous model.^[1] Thanks to its lightweight design, users can easily clean hard-to-reach areas such as the tops of cabinets, window blinds, ceilings and walls. Even with the brush attachment, the unit remains under 3kg, ensuring easy maneuverability for comprehensive cleaning throughout the home.

Despite its reduced weight,^[2] the product is equipped with a HexaJet Motor that rotates at up to 140,000rpm, creating powerful suction of up to 280W.^[3] The impressive suction power allows the stick vacuum to excel when used independently for cleaning, but it can also be used in conjunction with a robot vacuum for a truly comprehensive cleaning experience.

Furthermore, upgraded AI functionality enhances convenience during the cleaning experiences. Based on Samsung’s AI Optimum Tech, AI Cleaning Mode 2.0^[4] is able to classify more cleaning environments,^[5] such as long-pile or short-pile carpet types — as well as corners^[6] — by sensing the brush load and vacuuming air pressure. It then automatically adjusts settings, like suction power, to deliver the same performance as Mid mode, while reducing battery power use by 14% and increasing maneuverability by 8%.^[7]

Advanced Hygiene Features

The Bespoke AI Jet Lite ensures a clean, fresh home environment with its advanced hygiene features. These include the HEPA Filtration System, which is enhanced with a four-layer fine dust filter and optimised machine sealing to effectively capture even fine dust particles.^[8] This allows users to breathe cleaner air while vacuuming, reducing their exposure to airborne dust.^[9] Moreover, its dustbin and multi-cyclone system parts are fully washable, so it is easy for users to maintain cleanliness, ensuring a sanitary and fresh^[10] experience.

For added convenience, the All-in-one Clean Station provides a seamless and hygienic way to empty the dustbin while automatically charging the vacuum. Thanks to its multi-layered filtration, — which traps 99.999%^[11] of dust particles — the station efficiently^[12] empties the bin without releasing fine dust.

A New Addition to Samsung’s Extensive Vacuum Cleaner Lineup

The Bespoke AI Jet Lite is part of Samsung’s diverse vacuum lineup for this year, which includes the Bespoke AI Jet Ultra, the world’s most powerful cordless stick vacuum^[13].

These new products reflect Samsung’s commitment to delivering personalised cleaning experiences that cater to a wide range of customer preferences. Consumers looking for a strong cordless stick vacuum cleaner with an AI-enhanced functionality can choose the maximum power model, the Bespoke AI Jet Ultra which delivers up to 400W^[14] of suction power. Those who prefer a lighter model can opt for the Bespoke AI Jet Lite, offering up to 280W of suction power.

In addition to the Bespoke AI Jet series, Samsung offers a comprehensive lineup that includes models like the Jet 95, 85 and others. Each series features a variety of specialised cleaning solutions, such as Spray Spinning Sweepers, Clean Stations and different brush configurations, allowing consumers to choose the ideal vacuum for their home’s unique needs.

Availability

The Bespoke AI Jet Lite is now available in selected retailers and on Samsung.com.

[1] Compared with the Samsung VS9700. Handheld body weight: Bespoke AI Jet Lite 1.45kg vs. VS9700 1.89kg. Bespoke AI Jet Lite with Slim LED Brush+ = 2.49kg and Bespoke AI Jet Lite with Jet Dual Brush+ = 2.7kg, VS9700 = 3.17kg when it adapted the Active Dual Brush for floor cleaning.

[2] Bespoke AI Jet Lite motor = 115g, VS9000 motor = 205g, VS9700 motor =150g.

[3] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet handheld part of the stick vacuum cleaner (with no brush) in Jet mode and a fully charged high capacity battery (VCA-SBTD95, 2500mAh) of the non-motorized tool when the dustbin is empty, using Jet Mode and a sufficient high capacity battery that is fully charged (VCA-SBTD95, 2500mAh). Results may vary depending on actual usage.

[4] The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App available on Android and iOS and Wi-Fi is on. The operation of AI Cleaning mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or Wi-Fi is off or unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. In such cases, AI Mode operates limitedly. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, keep the Wi-Fi in the house on at all times. A Samsung account is required.

[5] The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions.

[6] AI Cleaning Mode 1.0 recognizes 4 usage conditions, including hard floor, carpet, mat and lifting (moving). AI Cleaning Mode 2.0 with Slim LED Brush+ recognizes corners as well as the 4 usage conditions, while AI Cleaning Mode 2.0 with new Jet Dual Brush+ recognizes 4 types of flooring: hard floors, lifted surfaces, and long- and short-pile carpets. The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions. Corner detection only operates in hard floor environments. “Corner” refers to the area where two flat and closed walls meet. The suction power increases about 2-3.5 seconds after the brush is pressed against the wall. If the brush contacts only one side of the corner or if there is a gap in the corner, it may not be recognized as a corner, and the recognition accuracy and reaction speed may vary depending on the wall shape and actual usage environment.

[7] Based on internal testing when using the Jet Dual Brush+, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with up to 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.4 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state using the high-capacity battery (VCA-SBTD95). The maneuverability is based on the actual measured value in accordance with the IEC 62885-2 Cl. 7.3.9 standard. In average, the maneuverability increases by 8% compared to Mid mode. Results may vary depending on the actual usage conditions. The effect may differ when using the Slim LED Brush+.

[8] Refers to dust particles with the size of 0.3µm or above.

[9] Based on testing by SGS-IBR Laboratories, in accordance with the ASTM F3150 standard, using Jet Mode. Results may vary depending on actual usage.

[10] After cleaning, dry the fine dust filter completely for more than 24 hours in the shade before use.

[11] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-2 Cl. 5.14 standard. Results may vary depending on the actual usage conditions.

[12] Based on internal testing using various types of dusts. Results may vary depending on the actual usage conditions.

[13] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.

[14] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min. Results may vary depending on actual usage.

LONDON, United Kingdom – 21st September, 2023 – Samsung Electronics Co., Ltd. has announced the launch of its new Jet Cordless Vacuum range, the Jet 65, 75E, 85 and 95. Featuring more lightweight designs than previous models, increased power and pet tools as standard. The latest Jet Cordless vacuum range is set to deliver a hygienic cleaning solution for all homes.

The Jet Cordless vacuum cleans floors powerfully yet effortlessly. A Digital Inverter Motor creates suction power from 150W, up to 210W^[1], whilst the air system’s aerodynamic design optimises the air flow, and the multi-cyclonic air filtration efficiently traps fine dust particles.

What’s more, the vacuum is equipped with a multi-layered filtration system which traps 99.999%^[2] of dust to boost air quality.

To allow users to clean for longer without the need to stop to charge, the new Jet range offers up to an hour^[3]of cleaning on a single battery without recharging, and can retain 70% of its performance for up to 500 cycles^[4].

To clean hard floors easily, the Jet 95 Pro comes with a Spray Spinning Sweeper which is armed with dual wet pads, turning your vacuum into a mop, making hard floors look their best. For those with furry friends, the compact and easy to maneuver Pet Tool is optimised for picking up pet hairs that are thin and easy to miss by combining a rubber nozzle and bristles. For those looking for more advanced pet focused features, the Pet Tool +^[5] is available on the Jet 85 and 95.

The new Jet Cordless Vacuum range is also compatible with the Clean Station for a truly dust free experience. Users can easily and hygienically empty the dustbin by simply placing their Jet vacuum cleaner on the Clean station.

The Jet 65-95 is available to purchase via Samsung.com and from all major electrical retailers

For more information, please visit: https://www.samsung.com/uk/vacuum-cleaners/all-vacuum-cleaners/?available-to-order

[1] Based on internal testing, in accordance with the IEC62885-2 CL.5.8 standard.

[2] Based on internal testing, in accordance with the IEC 62885-2, CL.5.11 standard, using the Jet mode.

[3] The stated run time applies when using a high-capacity battery (2200mA) and the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.

[4] Maintains 70% capacity after 500 cycles of use, based on the battery package capacity. 1 cycle: Full discharge after being full charged (100% ~ 0%). Based on internal testing.

[5] Pet Tool+ may damage surfaces if left spinning in a small area for a long time