Samsung’s unmissable Easter offers include:

• Choose a free gift worth up to £899: Customers who purchase eligible TVs over £1,190 can choose a free gift valued up to £899^[1]. Personalise the TV viewing experience with a soundbar, headphones, or other Samsung products.
• Receive a complimentary The Frame TV with a Lifestyle TV purchase: Elevate the living space with a complimentary 32-inch The Frame TV by purchasing an eligible Lifestyle TV^[2]. The Frame seamlessly transforms into a captivating work of art when not in use, adding a touch of elegance to any room.
• Enjoy 10% savings on select TVs: Customers can enjoy an additional 10% off on select TVs by using the code TV10 at checkout^[3]. Explore a range of Samsung TVs, from affordable options like Crystal UHD and Full HD to immersive QLED models with stunning colours. And discover design-focused Lifestyle TVs and flagship OLED and Neo QLED TVs with sleek designs and cutting-edge AI upscaling technology. Whilst stocks last.

Don’t miss these incredible deals to upgrade the home entertainment experience, valid until 2^nd April 2024.

Full terms and conditions apply. For more information please visit: https://www.samsung.com/uk/offer/

[1] Purchase from Samsung Shop by 02/04/24. Add the free gift to basket in order to redeem the discount. While stocks last.

[2] Purchase from Samsung Shop by 02/04/24. Free item will be automatically added to cart. While stocks last.

[3] Purchase from Samsung Shop by 02/04/24. Apply code TV10 at checkout to redeem. Code cannot be used with other voucher codes. While stocks last.

London, UK – October 27th 2023 – Upgrade your bedroom’s style with the perfect fusion of technology and design. Zeena Hill, Marketing Director of TV/AV at Samsung Electronics UK&I, shares valuable tips on how to seamlessly integrate Samsung’s The Frame TV into your bedroom decor.

Discover how this innovative TV can elevate your interior aesthetics while offering a distraction-free environment for restful nights.

Top Tips from Zeena:

1. Artful Elegance: Samsung’s The Frame TV doubles as a stunning piece of artwork when turned off, making it an ideal choice for design-conscious individuals.
2. Customisable Bezel: Choose a customisable, coloured bezel that complements your bedroom’s decor. This allows the TV to blend in seamlessly and become a natural part of your room’s aesthetics.
3. Gallery Wall Fusion: Position The Frame TV among other picture frames to create a cohesive and beautiful finish on your bedroom wall.
4. Personalised Art: Take advantage of Ambient Mode, accessible through the remote control, to personalise the art displayed on your TV^[1]. You can even upload your own pictures and add a background image to make the TV ‘disappear’ when not in use.
5. Invisible Integration: Hide your TV when you want to showcase your interiors or reduce distractions at bedtime, thanks to The Frame TV’s ability to seamlessly blend into your decor.

Zeena’s top tips demonstrate how Samsung’s The Frame TV can transform your bedroom into a stylish and functional space, where technology enhances the overall ambience.

Whether you’re seeking a captivating artwork display or a minimalist, distraction-free environment, The Frame TV offers the perfect solution. Explore the possibilities and elevate your bedroom’s design with this innovative television.

For more information on The Frame TV, please visit https://www.samsung.com/uk/lifestyle-tvs/the-frame/

[1] Separate Art Store subscription is required. A single user subscription for Samsung Art Store costs £3.99/month or £39.99/year.

LONDON – 17^th August, 2022 – Samsung Electronics Co. Ltd. announced today a new partnership with LIFE Picture Collection to expand the dynamic collection of art it offers consumers through its award-winning Lifestyle TV, The Frame.

LIFE Picture Collection is a visual archive of the 20^th century, capturing more than 10 million photographs of historically significant figures and moments in time. Samsung Art Store has carefully curated 20 photographs from the collection, which will be available globally to owners^[1] of The Frame starting July 28. Samsung Art Store users will be able to experience history through stunning pictures, with subjects ranging from West Coast California surfers to Pablo Picasso, and more.

“The Frame’s catalogue of art has grown immensely since it launched in 2017, and it has diversified greatly since then as well,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “It is important for us to be constantly seeking out new partners to bring customers a larger selection of high-quality artwork, and LIFE Picture Collection partnership is a momentous one. History is recorded in these photographs, and now consumers can exhibit them with the click of a button, without ever setting foot in a gallery or museum.”

Through partnerships like this, Samsung aims to make art more attainable to all, allowing for unique expression of taste and access to some of the most famous artworks in the world. Collaborating with LIFE Picture Collection brings a new selection of historically significant pieces to the already considerable library of paintings, graphic design and photography on Samsung Art Store. Samsung Art Store plans to introduce more photographs from LIFE’s iconic photo archive to make more of the collection accessible to the subscribers.

Designed to be a TV when it’s on and art when it’s off, The Frame is an innovative digital canvas that displays art from around the world in QLED picture quality. With the brand new Matte Display featured on 2022 The Frame, consumers can enjoy beautiful works of art in truthful colour and glare-free detail thanks to drastically reduced reflections^[2] Iconic institutions, art collectives and independent artists alike have all contributed to Samsung Art Store’s ever-expanding selection, hosting more than 2,000 works of art that are suitable for every person’s unique taste^[3].

With a 2-month complimentary Samsung Art Store subscription with 2022 The Frame, consumers can now display a piece of history in their own home straight out of the box.

For more information on The Frame, please visit www.samsung.com.

*Customisable bezel sold separately.

[1] Separate Art Store subscription is required.
[2] Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by Underwriters Laboratories.
[3] Separate Art Store subscription required to access full selection.

(Photo caption: The Freestyle is a compact and portable projector by Samsung that brings the Samsung Smart TV experience, wherever you go¹⁾

London, UK – 06 April 2022 – Samsung Electronics UK Ltd has today officially released The Freestyle, a one-of-a-kind small and compact projector that’s powerfully packed and cleverly designed to improvise a screen, anywhere you go.³

The Freestyle is a projector, smart speaker, and ambient lighting device that’s lightweight (weighing only 830 grams) and easy to carry to enjoy big-screen moments on the move. From wall to ceiling, its flexible stand allows you to adjust the angle by up to 180-degrees in a few easy clicks – simply find the perfect viewing angle, point, and play. No matter where it’s placed or how it’s positioned, The Freestyle instantly straightens the screen and automatically focuses the image.  And you never have to compromise, because The Freestyle can project from 17” up to 100” screen, on any flat surface, for a truly versatile entertainment experience. It also optimises brightness and colour tone depending on the colour of the wall, for a perfect picture, every time.⁴

The Freestyle is the industry’s first portable projector that is certified by global major OTT partners. Powered by the best-selling Samsung Smart TV platform.⁵  The Freestyle brings the same Smart TV experience as a Samsung Smart TV ⁶. Connecting to The Freestyle is also incredibly easy, just pair your smartphone using the SmartThings app or AirPlay2 and mirror all your experiences, anytime and anywhere, without the need for cables. And when you’re too comfy to get up from the sofa, you can simply tap your Galaxy smartphone on The Freestyle to enjoy all the action straight off the ceiling ⁷. It automatically corrects skewed images for a perfectly levelled, 16:9 rectangular screen, every time. All you have to do is turn it on.

When it’s not used as a projector to stream content, The Freestyle enables you to transform any space, into whatever you want it to be. Simply choose from over 20 backgrounds – or get creative and project your own art or photos – to create a great ambience wherever you are. It even acts as a smart speaker, with rich 360-degree sound so you can use lights and music to have a party wherever you go. It is also the first projector to include far-field voice control, allowing users to choose their favourite voice assistants when using the device hands-free up to 13ft away.

Dan Hastings, Director of TV & AV at Samsung Electronics, said: “The Freestyle, with its 180-degree cradle stand, allows you to set up and project up to 100” instantly. The device fits in one hand but can freely scale and move to watch whatever you want, wherever you want. You can also enjoy a 360-degree sound and take it anywhere. Pre-orders have been strong and today we’re excited to be launching the product to market for all to enjoy.”

The Freestyle is available to purchase (RRP: £999) via Samsung.com. Those keen to get their hands on The Freestyle can claim a complimentary black Galaxy A52s 5G by purchasing the Freestyle between 6^th April until 24^th May 2022 from participating retailers in the UK and Ireland.²

For more information, please visit: https://www.samsung.com/uk/projectors/the-freestyle/the-freestyle-sp-lsp3blaxxu/

^{1 Smart TV functionality requires internet connection. Product does not have TV tuner.}

^{2 United Kingdom, Isle of Man, Channel Islands or Republic of Ireland residents aged 18+ only. Purchase a new (i.e. not second hand) Samsung The Freestyle from a participating retailer (either in-store or online), between 06/04/2022 and 24/05/2022 and claim a black Samsung Galaxy A52 by redemption. To claim, visit https://samsungpromotions.claims/freestyleA52 complete the claim form and submit it together with a scanned proof of purchase. Claims may only be submitted between 30 and 60 days from the date or purchase. Maximum 1 claim per purchase and 3 per household. To claim, and for full terms and conditions, see https://samsungpromotions.claims/freestyleA52.}

^{3 USB-C power cable connection or compatible external battery required (sold separately)}

^{4 SmartThings app download, compatible mobile device and internet connection required}

^{5 Samsung TV has been ranked No.1 selling TV Brand for 15 consecutive years by Omdia}

^{6 Smart TV functionality requires internet connection. Product does not have TV tuner}

^{7 Internet connection, compatible mobile device, and SmartThings account required}

The 2022 Samsung Lifestyle TVs won the ‘Eye Care’ Certification from Verband Deutscher Elektrotechniker (VDE) in Germany, one of Europe’s largest technical-scientific associations with more than 36,000 members. The certification applies to Samsung’s 2022 Lifestyle TV models including The Frame, The Serif and The Sero. The screens are evaluated on various categories, including ‘Safety’, ‘Gentle to the eyes’, flicker level, uniformity, and colour fidelity.

(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Cherif Kedir, President & CEO of VDE

The new Lifestyle TVs were assessed for safety from blue light emission and melatonin inhibition levels based on a light hazard classification method set by the International Electrotechnical Commission (IEC). Samsung’s 2022 Lifestyle TVs satisfy the IEC’s standards for screen flickering, which can cause eye fatigue or headache for viewers. They were also recognised for excellence in colour fidelity and picture quality uniformity, both elements of which contribute to eye comfort level while watching TV.

(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Wyatt Brannan, Vice President of North America Consumer, Medical & Information Technology of UL

Samsung’s 2022 Lifestyle TVs[1] were also verified as ‘Glare-Free’ by Underwriters Laboratories (UL), a leading independent safety science company. UL’s verification validates the ‘Glare-Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE). Samsung’s new Lifestyle TV models use a new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties to deliver the optimal brightness and provide the best picture quality without glare.

• Reflected Glare, which determines whether the objects on a TV screen are visible even when external light is reflected on the surface
• Discomfort Glare, which determines whether a TV screen is too bright
• Disability Glare, which determines whether a TV screen is overly bright when watching TV in a dark room

These glare assessments were calculated based on test results of watching TV in both 300 lux, which is equivalent to a brightly lit work area, and in 70 lux, which is usually the value for a dimly lit work area.

(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Raj Shah, Vice President at Marketing of Pantone

Additionally, Samsung’s all new 2022 QLED models received the world’s first ‘Pantone Validated’ certification from Pantone, the world-famous brand in the global colour industry and creator of the Pantone Matching System (PMS).

These models receiving this recognition from Pantone include all 20 newly released models – 15 QLED TVs in both 4K and 8K and five monitors. Samsung’s 2022 QLED TV line-up was recognised for its accurate expression of 2,030 Pantone colours and newly added 110 skin tone shades.

“As TVs become more of an entertainment hub in the home, there’s an increased demand for screens with top-tier picture quality that minimize eye strain,” said Seokwoo Yong, Executive Vice President and Head of R&D Team, Visual Display Business at Samsung Electronics. “This recognition from leading global institutes validates our technology that delivers best-in-class images along with the most comfortable watching experience.”

[1] Applicable to Samsung’s 2022 Lifestyle TVs consisting of The Frame, The Serif and The Sero.

MICRO LED: The Pinnacle of Display Technology

As Samsung’s state-of-the-art display, MICRO LED offers a best-in-class picture quality thanks to 25 million micrometer-sized LEDs that individually produce light and colour, creating an incredibly immersive experience through impressive depth, vibrant colours and a heightened level of clarity and contrast. At CES 2022, Samsung will unveil the MICRO LED in three different sizes – 110”, 101”, and 89.”

In addition to the hardware innovations, the 2022 MICRO LED supports 20-bit greyscale depth. This means MICRO LED models can express every detail in a scene, offering the finest control with over 1 million steps of brightness and color levels, delivering a true HDR experience. It also expresses 100% of DCI and Adobe RGB colour gamut, resulting in stunning, lifelike colours. Together with immersive design made possible by its 99.99% screen-to-body ratio, MICRO LED delivers revolutionary performance.

Finally, MICRO LED comes packed with enhanced usability and customisation features.

• Art Mode allows consumers to turn any room into an art gallery as they can select and display their favorite artwork or digital photography. The 2022 MICRO LED also comes with two exclusive media pieces from noted artist and designer Refik Anadol.
• Multi View lets users view content from four different sources simultaneously – from any or all of the four HDMI ports – in pristine 4K resolution at up to 120fps.
• Dolby Atmos delivers a premier immersive audio experience with top, side and bottom channel speakers for breathtaking, multi-dimensional sound.

Evolution of Neo QLED with Neo Quantum Processor and Dynamic Sound Experience

Thanks to the Neo Quantum Processor and the advancements in picture technology and sound it delivers, 2022 Neo QLED will provide some of the most pristine images and immersive soundscapes possible. In fact, this year’s Neo Quantum Processor introduces advanced contrast mapping with BLU (back-light unit), increasing the brightness level from 12 to 14-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across 16,384 steps, quadrupled from the previous 4,096 steps.

The new Shape Adaptive Light technology leverages the Neo Quantum Processor to analyse lines, shapes and surfaces to control the shape of light from the Quantum Mini LEDs, enhancing the brightness and accuracy of all shapes on the screen. The result is outstanding image quality that puts full HDR content on display. Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm. This technological advancement creates a greater sense of realism by determining and processing an object on the screen against its background to create a sense of depth.

Additionally, Samsung’s 2022 Neo QLED features EyeComfort mode, which automatically adjusts the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information. As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing the blue light which may affect one’s sleep quality.

Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, the 2022 products will feature OTS Pro, which incorporates powerful up-firing speakers to create overhead surround sound. 2022 Neo QLED also delivers a truly remarkable Dolby Atmos experience thanks to the addition of Samsung’s new top channel speakers. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.

Award-Winning Lifestyle TVs with Seamless Integration of Design and Technology

Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalised experience. A new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif, providing one of the most pleasant and comfortable viewing experiences. As a result, the new Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL (Underwriter Laboratories) for being ‘Reflection Glare Free’, ‘Discomfort Glare Free’ and ‘Disability Glare Free’.

• The Frame now offers the best art viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Matte Display. It also avoids fingerprints and smudges, allowing users to enjoy their favorite artwork in perfect condition. The Frame comes in sizes ranging from 32” to 85.”
• The Serif also comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give the most premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65.”
• The Sero offers an optimised watching experience with its new Matte Display in both vertical and horizontal modes. The new vertical Multi View function takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching

The New Smart Hub and Apps for the Ultimate User Experience

Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favorite content or help them discover something new all while spending less time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media, Game (Gaming Hub) and Ambient – letting users focus on various in-home activities.

• Gaming Hub: The Samsung Gaming Hub will empower players to discover and jump into the games they love faster through game streaming services. Players will have access to an extensive library of games through Samsung’s partnerships with industry leaders – NVIDIA GeForce Now, Stadia and Utomik – and that’s just the beginning.
• Watch Together: The new app allows users to video chat with friends and family while watching their favorite shows and movies, guaranteed to bring everyone closer together.
• NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through MICRO LED, Neo QLED and The Frame.
• Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds, while Professional mode optimises the screens for pristine picture quality in about 10 minutes.

Expanded Accessory Options Personalized to Users’ Needs and Tastes

The 2022 models also come with expanded accessories to personalise the user experience. The Auto Rotating Wall Mount and Stand inherits the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens[1].

To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube and TikTok as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.

Additionally, with expanded bezel options for The Frame and full motion slim-fit wall mounts for all TVs[2], there are endless possibilities of personalisation with Samsung’s 2022 displays.

Breaking Sonic Barriers with the Latest Soundbar and Features

The 2022 soundbar lineup gets technology upgrades to provide even more immersive, three-dimensional audio experience. Q Symphony, the signature surround-sound experience which allows Samsung’s Neo QLEDs and soundbars to work together, has been improved with added synchrony. This enables the soundbar and TV speakers to work together with all the speakers on the TVs, including the top channel speakers, providing for an expansive, powerful soundscape.

Samsung’s 2022 soundbars also come with Wireless Dolby Atmos connectivity³, a wireless Smart TV-to-soundbar connection in which both the screen and soundbar speakers deliver an incredible audio experience with no distracting cables.

Additionally, the new HW-S800B Ultra Slim Soundbar resets the standard in the slim soundbar category, delivering a powerful bass in compact form by integrating passive radiator technology with its subwoofer. With true top-firing speaker channels, the new ultra slim soundbar packs powerful sound at just 1.6” in depth.

“The role of the screen has changed dramatically in recent years with advancements in technology and how entertainment is distributed. With our new lineup of products, we are providing customers an entirely immersive video and audio experience that is customisable to their needs,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung. “Whether you are a movie buff, TV lover, gamer or even an art enthusiast, Samsung has leading-edge offerings that can enhance any room.”

For more information, including images or video on the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

[1] Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

[2] Applies to all 2022 TV models 43”-85”, except Q80A and AU7000

3 Compatible with 2022 Samsung QLED

In order to get to know more about how users around the world are enjoying their Samsung lifestyle TVs, Samsung Newsroom reached out to a range of influencers and trailblazers within different creative industries.

Adèle & Maxime, French Graphic Designers With an Interest in How Objects Work With Their Interiors

“Samsung’s lifestyle TVs blend in with the décor, becoming an aesthetic element in their own right – all with simplicity and lightness.”

Q: As designers and illustrators yourselves, what do you think about the design of Samsung’s lifestyle TVs?

A: The design of Samsung TVs is very interesting because, once placed, they become a modern and active object in our interiors. They blend in with the décor, becoming an aesthetic element in their own right – all with simplicity and lightness.

Q: Samsung has partnered with some artists on the design of their lifestyle TVs. What are your thoughts on such partnerships that blend technological innovation with artistic creativity?

A: The idea of opening up the design of an everyday object to creators is something that is very important to us. Technological objects can lose their simplicity and poetry by merit of their design, but by collaborating with creative people, we can bring this issue to the forefront to resolve it.

Virro & Lola, A Mexican-French Photographer and Creative Professional Duo With a Passion for Travel

“Samsung’s lifestyle TVs combine art, aesthetics, interior design and entertainment, making them go far beyond the television function – which is really revolutionary.”

Q: Along with your professional pursuits, you are known for your joint Instagram page where you share your favourite travel experiences. What do you think about The Serif with which you can view your own media and memories?

A: We used to hate the black screen of the TV in our living room, so Ambient Mode is one of the features we love most about The Serif. It’s really cool that Samsung regularly introduces new content for Ambient Mode, but mostly, we’re keen on showcasing our own media and having it on display for ourselves and our guests.

Q: Virro – as a photographer, what is it about Samsung’s lifestyle TVs that appeals to you the most?

A: First of all, thanks to their QLED screens, the image quality is impressive. In addition, Samsung’s lifestyle TVs combine art, aesthetics, interior design and entertainment, making them go far beyond the television function – which is really revolutionary.

Q: Lola – what is your favourite thing about The Serif?

A: What I love most about The Serif is that it’s a TV that doesn’t look like one. Being passionate about interior design, I believe that The Serif is a beautiful, unique and bold addition to a living space.

Kyal & Kara, Australian Renovators Who Like to Think Outside the Box

“The ability to view either your own or world-renowned media on The Frame means that there are infinite ways to create a look and feel unique to each individual.”

Q: How do Samsung’s lifestyle TVs factor into your daily household routines and activities?

A: With two young children and an active lifestyle, we really value our relaxation time together as a family, and Samsung’s lifestyle TVs play a big part in this. On the weekends, we love our movie time together as a family, and the kids love choosing artwork from the Art Store for The Frame we have in our rumpus room – it’s a great way for them to take ownership of the space.

Q: Samsung’s The Frame combines technology with aesthetic for seamless TV experiences. What are your favourite features of the TV?

A: The two standout features for us are the TV’s thin, streamlined design and the customisable bezel. We’re all about creating spaces that evoke emotion as you enter the room, and the ability to view either your own or world-renowned media on the TV means that there are infinite ways to create a look and feel unique to each individual.

Q: What tips would you provide to users looking to match their Samsung lifestyle TV to their interior?

A: We have three key tips. Tip 1: function first – work out how you’d like your TV to be displayed. The Serif is a great option for angular spaces where wall mounting or units are not an option.

Tip 2: find your inspiration. From colour palettes to other décor pieces, be sure to know what’s important in your space. Finally, tip 3: create a style unique to you. Ask yourself what vibe you’re looking for with your space. For example, if you prefer minimal interior styling, The Frame with a white bezel would be the perfect choice.

Lotte Meister, an American Interior Decorator and Stager Who Loves When Function Meets Style

“The Serif feels both retro and modern at the same time and doesn’t take up too much visual space the way a TV on a console table might.”

Q: Samsung’s lifestyle TVs are developed to be able to fit into any interior space and aesthetic. What are your thoughts on the design of The Serif? What do you like most about it?

A: The Serif’s clean lines and cool vibe make it a decorative element in its own right. What’s more, the sloped ceilings of our bedroom did not permit a flat screen to be hung on the wall, yet we wanted to be able to watch TV in bed. The Serif was the perfect solution. It feels both retro and modern at the same time and doesn’t take up too much visual space the way a TV on a console table might. The hidden wiring is also genius – the decorator and stager in me loves the look!

Q: What about The Frame? What do you like most about it?

A: We have 3 homes across New York state, each with completely different aesthetics. We have a Frame TV in each of these homes, and it looks great in each location. I love it because it looks like another piece of art and doesn’t scream “Look at me, I’m a TV!”. The choice of finishes available for The Frame make it work in every style of home.

Jin-woong Son, a Korean Furniture Designer With a Passion for the Harmony of the Interior

“The Frame’s bezel is so refined that the joints fit perfectly when you switch out your bezel – like puzzle piece slotting into place.”

Q: As a professional furniture designer, do you have any special criteria in mind when choosing a TV?

A: I would never choose a product that doesn’t harmonize with the space it is to be placed in, which is why I currently use The Frame, as I like how it can be used as an actual art frame when the screen is turned off.

On top of that, you can easily change The Frame’s bezel color to match your changing interior any time you want, something that you can’t do with most electronics. Furthermore, the bezel’s joints are designed at a 45° angle, and as a furniture designer, this strikes me as amazingly sophisticated. The bezel is so refined that the joints fit perfectly when you switch out your bezel – like puzzle pieces slotting into place.

Q: These days, the demand for lifestyle TVs that are able to merge seamlessly into a user’s space is on the rise. What are your thoughts on this trend?

A: In the past, the TV used to play the role of gathering family members all together in the living space while also providing entertainment. These days, however, the role of TVs has become much more about providing multifaceted entertainment experiences, as well as serving as statement furniture pieces.

For those living in a small space, The Serif makes the perfect choice – as opposed to, say, a huge wall-mounted TV – as it makes use of the space it takes up by serving as a sophisticated interior décor item that stands on its own as a piece of furniture.

* The influencers featured in the article are Samsung’s paid influencer partners.

Customers are now able to pre-order their choice of bezel from an initial range comprising 10 colours to help match their Frame TV to their interior space, with additional premium colourways made available on the platform later in the year.

The platform, which is launching in collaboration with Frame Your TV, offers design connoisseurs the opportunity to seamlessly blend technology and interior style to new levels. With this year’s Frame design slimmer than ever, and Samsung now offering bezel customisation through the platform, The Frame TV is capable of perfectly satisfying a range of styles, tastes and living spaces.

The addition of a customisable bezel further enhances the design and beauty of The Frame TV, whilst not compromising on the spectacular technology that the model offers. Boasting leading QLED 4K technology that transforms into a stunning piece of art when switched to Art mode, The Frame will take your viewing experience to the next level – whether it’s watching the latest blockbuster or admiring your favourite artwork.

Reflecting the seamless blend that the customised bezel offers, when Art Mode is on, The Frame TV adapts to your surroundings so you can appreciate art in any light – when you need it. When you’re in the room, the Motion Sensor detects your presence and automatically turns the TV screen on, so you can enjoy your favourite art while you’re there. When you leave the room, it turns off into standby mode – so your TV is saving energy when you’re not using it. Plus, the Brightness Sensor detects the ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match a traditional piece of art. So, whether it’s day or night, you can see your art how it was meant to be seen.

The 10 bezel colours are available to pre-order from the new platform now and prices start from £129 GBP.

Bezel colours launching in the UK this month are:

Vision Blue

Italian Vine

Sahara Sand

Cirque Gold

Ruby Red

Space Grey

Forest Brown

Rich Brown

Teal Jewel

Wishful Pink

For more information, please visit theframebezel.com

With new artworks from the Louvre joining the collection, The Frame now boasts a catalogue  of over 1,500 works of art from 43 different countries^[1], that consumers can enjoy in 4K picture quality^[2] from museums and galleries around the world, including the Prado Museum in Madrid, the Albertina Museum in Vienna, the Tate Modern in London, the Van Gogh Museum in Amsterdam, the Hermitage State Museum in Saint Petersburg and LUMAS.

“Ever since we launched our Lifestyle TV portfolio in 2017, we have focused on developing the Art Store platform with prestigious partners. We want to offer much more than a television, inviting Art into the homes of The Frame owners everywhere. This catalog lists works by hundreds of artists, covering diverse periods, from ancient civilizations to modern art,” explained Wonjin Lee, President and Head of Service Biz Team at Samsung Electronics. “This year, we are proud to join forces with one of the most famous museums in the world, the Louvre, to enhance this collection and offer a taste of French heritage throughout the world.”

Admire the Louvre’s treasures from your own home

By entering into a partnership with the Louvre^[3], Samsung offers all The Frame owners a chance to explore the most visited museum in the world through forty pieces of art and photographs. This selection includes must-see masterpieces such as the Mona Lisa and The Wedding Feast at Cana, as well as photos of the majestic Louvre galleries, its architecture and museum grounds (Louvre Pyramid, Tuileries Garden, etc.). A short description of each work gives users a glimpse into their background and history.

Samsung and the Louvre also plan to unveil other exclusive content for The Frame users later this year.

“The Louvre is a venue of discovery, imbued with emotion, a spectacular setting for artistic masterpieces. Admiring works from its collection every day, at home, as well as views of the building, galleries and gardens, is a wonderful way to see and understand the extraordinary beauty of this museum,” said Yann Le Touher, Head of Development, Brand Licensing and Commercial Partnerships of the Louvre.

Ultra-slim design and exceptional picture quality

The Frame boasts a unique and customisable design^[4] that sets it apart from the rest. Designed to be a TV when it’s on and art when it’s off, The Frame is an innovative digital canvas that reflects an individual’s personal style. The 2021 version of the Lifestyle TV offers new custom options to complement every space and style, with two frame designs: modern (available in white, teak and brown) and bevelled (available in white and brick red)^[5].

To complete the artwork appeal, The Frame can be hung flush to the wall on an ultra-slim mount and connected to a One Connect box via a single translucent^[6] cable that integrates all TV connectors including the power source. Users can also set The Frame anywhere in the room on a Studio Stand^[7].

In addition to its gallery-ready design, The Frame provides a vibrant 4K^[8] QLED picture quality powered by Quantum Dot Technology that allows 100% colour volume^[9], immersing viewers in a world of rich and realistic colours.

For more information on Samsung’s Lifestyle TV products, please visit www.samsung.com.

About the Musée du Louvre

Formerly a royal palace, the Louvre has embraced the history of France for eight centuries. Open to the public since 1793, the Louvre collections are among the finest in the world, encompassing several thousands of years and spread across a large territory from America to the confines of Asia. Divided among eight departments, the collections feature works admired throughout the globe, including the Mona Lisa, the Winged Victory of Samothrace, and the Venus de Milo.

After the French Revolution, the Louvre was created as a place where artists could admire the great masters and look for inspiration. Even today, the Louvre remains a place of inspiration for the greatest contemporary creators, architects, painters, sculptors, dancers, and musicians.

[1] Separate Art Store subscription required to access full selection

[2] 32” Frame in Full HD

[3] Through 30 June 2023

[4] 43”+ models

[5] For the 55 and 65-inch models

[6] Comes with one 5-meter cable; 15 meter cable available separately. Available for the 43, 50, 55, 65 and 75-inch models.

[7] Sold separately

[8] The 32-inch model is in QLED Full HD

[9] 100% colour volume measured to DCI-P3 standard, certified by VDE

For those who are looking to make the most out of this at-home outdoor lifestyle, Samsung Electronics last May introduced The Terrace, an outdoor TV that can be placed and used outside, along with The Terrace Soundbar.

As well as providing resilient versatility thanks to its water and dust resistance, The Terrace features a vivid screen for excellent viewing experiences. Read on for a look at a day in the life of The Terrace at home.

Enjoying Your Swim With Your Favorite Media, Worry-Free

One of the best ways to stay cool on warmer days is to set up a small pool in the garden for yourself or your children. With other TVs, if you wanted to enjoy your TV while cooling off, the pool would need to be placed far away from the TV to prevent water damage.

However, with The Terrace, you can place your TV anywhere you want without having to worry about any splashing affecting it as the outdoor TV has obtained the IP55 certification from the International Electrotechnical Commission for water and dust resistance. What’s more, The Terrace can withstand all kinds of weather conditions, even extreme ones that dip as low as negative 31° to 50° Celsius (~negative 24° to 122° Fahrenheit). Thanks to this durability, you can stream your favorite TV show while relaxing, or put on your kids’ favorite animated show while they enjoy the pool.

For those users looking for a summery soundtrack to accompany their pool day, they can take advantage of the rich sound experiences offered by The Terrace Soundbar. Offering 210 watts of sound featuring deep bass tones of the built-in woofer and cutting-edge wide range tweeter, you can enjoy the same sound quality as if you were listening indoors.

To make things even more convenient for your at-home poolside fun, all you need to do when playing music through the Soundbar is tap your smartphone onto it in order to connect and play your chosen music instantly.

Sharp Picture Quality, Even When the Sun Is Out

After a few hours of fun in the sun, it’s time to eat – and back-garden cookouts serve as a fun and easy way to recreate the camping experience at home. While you might be wondering how The Terrace can keep everyone entertained under the bright sun while the food is cooking, the TV in fact features bright picture quality and sharp dark color contrast, making it easy to enjoy a movie even under direct sunlight.

The Terrace boasts 2,000 nits so that users can comfortably enjoy video content even in the middle of the day. Furthermore, The Terrace features high visibility thanks to its anti-reflection technology, which reduces the reflection of light off of its surface, and AI picture quality optimization technology that adjusts the screen’s brightness automatically based on changing light conditions.

Thanks to The Terrace’s Tizen OS, you can choose from a wide collection of popular TV shows and movies when looking to relax in the garden without needing to connect a separate OTT device by merit of the built-in smart TV apps and features.

Take Your Outdoor Games to the Next Level

There’s nothing better than relaxing outside and partaking in a game or two while the weather is still nice after a good meal in the garden – and with The Terrace, you can even enjoy your favorite digital games while still making the most of the weather.

The Terrace is the perfect screen on which to easily play games outside, as the TV optimizes its sound and screen levels for your game without you needing to adjust any settings manually. Featuring a motion clarity feature, screen tearing is minimized while playing, making for more seamless and enjoyable experiences.

Taking a Trip Down Memory Lane With a Single Tap

At the end of a long day enjoying each other’s company, it’s time for the family to get together and take a look back over some precious memories. Thanks to The Terrace’s Tap View¹ feature, all you need do is gently tap your smartphone to the side of the TV to share your media on-screen and get straight into reminiscing. Not only does this make it more comfortable for everyone, as there’s no need to crowd around a single smartphone screen, but it also lets you make the most of your photos on the intricate big screen.

The Terrace also comes with the Multi View² feature, which lets you split the TV screen to enjoy multifarious contents at once. This lets you take a look over some past vacation photos on one side of the screen while catching up on your favorite TV series on the other, for example; the possibilities are endless.

It was only in the very recent past that we believed personal TVs were limited to the indoor space only. With The Terrace, users can expand the uses of their TV for all kinds of fun activities; why not watch a movie while grilling on the barbeque, listen to music while relaxing in the cool breeze, or enjoy the sunset with a family slideshow? The Terrace and The Terrace Soundbar lets you take your private outdoor experiences to the next level.

* Images shown in this article are simulated.

*TV should not be continuously exposed to direct sunlight, rain or snow.

¹ The Tap View feature is only available on Samsung Galaxy smartphones offering above Android 8.1. Tap View is available while both TV and smartphone are turned on. 

² The Multi View feature supports screen mirroring-compatible Android devices (Android 4.2 and above) and Airplay 2-compatible devices. Airplay 2 requires iOS 12.3 and above or macOS 10.14.5 and above. Some sources or applications may not support Multi View.