Celebrating the moments that matter most, Spandau Ballet’s Martin Kemp has opened up his personal collection of home videos to be featured in new film accompanying an original poem released today, Life Unfolds Fast.

Narrated by Kemp and penned by poet Georgie Jones, the poem is a heartfelt exploration of the milestones that shape our lives. From proposals and marriage to saying goodbye to parents sending off their child to the first day of school, the poem captures the essence of love, family and connection.

Martin Kemp showcases intimate moments from his family life by sharing home videos featuring his family —wife Shirlie, son Roman and daughter Harley– adding a personal touch to the shared human experience.

The poem was commissioned by Samsung to celebrate the launch of the new Galaxy Z Fold7, its slimmest and lightest foldable smartphone yet whilst also boasting its most expansive screen ever, helping us relive the moments, such as Martin’s, that matter to us most like never before.

“Our research shows that over 40% of us take photos and videos for the sole purpose to not forget our best memories.” said Annika Bizon, Mobile Experience VP of Product and Marketing, Samsung UK & Ireland.

“The Galaxy Z Fold7 expansive screen brings you closer to life’s unmissable moments. It allows you to capture & revisit the memories you never want to forget, feeling their warmth and emotion time and time again.”

The film released alongside the poem, also features real-life footage from people spanning different ages, cultures, regions and identities, capturing the raw power of these moments as they are replayed on the screen.

Narrator, Martin Kemp, said:

“Some of my life’s greatest memories are those simple moments at home – playing with my kids in the garden, holding Harley and Roman as babies, and singing with my wife in the car. These are moments that truly define our lives. Sharing these personal glimpses allows people to see how small, intimate moments become the big memories we want to go back to over again, and with the Galaxy Z Fold7 we can relive these precious instances in stunning detail.”

A poll of 2,000 British adults[1] has identified holding your baby for the first time getting the keys to your first home and saying your last goodbyes to a loved one have been ranked among the unmissable moments that shape our lives.

Top 10 Unmissable Life Moments

1. Holding your newborn baby for the first time
2. Watching your baby take their first steps
3. Holding the keys to your first home for the first time
4. The last goodbye to a loved one
5. Your child’s first day of school
6. Falling in love for the first time
7. Witnessing a child’s first words
8. Driving a car on your own for the first time
9. Being told “I love you” and saying it back
10. Being proposed to – or proposing to someone

On average, British adults experience five unmissable moments per year with three-quarters (76%) agreeing that they represent significant milestones, foster deep emotional connections, and create lasting memories as well as help define us as people.

Informing the key beats of the poem, the research offers a stirring portrait of what matters most to Brits today: connection, love, family, and memory as it appears Briton’s will go to lengths to keep phone held memories.

Memories are a large part of our emotional wellbeing as 85% of respondents reported to reliving the cherished memories on their phones. The survey found 60% of Britons value their digital memories as much as physical mementos or keepsakes.

Capturing those unforgettable moments has never been easier. Pro-grade camera experience on Galaxy shoots vivid photos whether that’s in sun-soaked family holidays or the vibrant buzz of a night out in the city with close friends. Galaxy AI can also offer proactive suggestions to enhance your photos, like removing passers-by in the background of your group selfie so it’s just the people that matter.

The Galaxy Z Fold7 is available for purchase now on Samsung.com and other retailers.

The Galaxy Z Fold7 comes in[2] Blue Shadow, Silver Shadow and Jetblack colour options with the exclusive colour Mint[3] only available at Samsung.com.

Buy and try the new Galaxy Z Series devices for 100 days, and if you decide it’s not for you, you can send it to us and receive back what you paid. Terms and Conditions apply.[4]

[1] Survey was conducted of 2,000 Brits by OnePoll

[2] Colour availability may vary depending on carrier.

[3] Exclusively available on Samsung.com

[4] Purchase between 09/07/2025 – 19/08/2025 from a participating retailer. Payment capped at the product RRP and subject to product condition.  Registration required within 30 days of purchase at https://samsungoffers.claims/ukbuyandtry and claim between 45-100 days of purchase. Sim-free purchases only.  For full T&C’s https://samsungoffers.claims/ukbuyandtry