“With the growing volume of high-resolution content generated from gadgets such as drones, action cameras and DSLR cameras, professional creators should be able to work with large–sized content seamlessly, whether they are writing, reading or transferring their data,” said Hangu Sohn, Vice President of Memory Brand Product Biz Team at Samsung Electronics. “As creators rely on high speed and performance of the memory cards, the new Samsung PRO Ultimate significantly reinforces such needs through enhanced controller technologies and multi-proof protection features.”

Best-in-Class Read and Write Speeds with UHS-I Interface

The PRO Ultimate underscores Samsung’s technical innovations, setting an industry-leading standard with read speeds of up to 200MB/s, the maximum speed achievable through the UHS-I interface, and write speeds of 130MB/s. These reliable high-performance read/write speeds, regardless of capacity, allow for the seamless transfer of heavy-duty files such as 4K ultra-high definition (UHD) and Full HD (FHD) video with Video Speed Class 30 (V30) support.

To meet consumer needs for the ability to manage large volumes of content and quick transfers to other devices, the PRO Ultimate microSD card showcases an Application Performance Class 2 (A2), facilitating high performance for random read and write operations as well as multi-tasking capabilities.

Increased Reliability and Durability

The Samsung PRO Ultimate provides professional photographers and creators with reliable performance, thanks to the controller’s enhanced Error Correction Code (ECC) engine and multi-proof protection features that ensure safer data storage over extended periods.

With an upgrade to the ECC’s Low Density Parity Check (LDPC) code from a 1-kilobyte (KB) to a 2KB engine, the PRO Ultimate offers enhanced durability for a higher volume of write-and-erase cycles.

The PRO Ultimate passes the industry’s most rigorous test settings and offers worry-free usage even in challenging environments, with features such as water protection for up to 72 hours in two meters of depth, drop-proof design from heights of up to five meters, wear-out protection for up to 10,000 swipes, as well as X-ray and magnetic protection. It can also operate in extreme temperatures ranging from -25°C to 85°C (-13°F to 185°F). Additionally, the PRO Ultimate SD card provides shock protection of up to 1,500g.

Maximised Power Efficiency with 28nm Controller

A new 28-nanometer (nm) controller brings a 37% improvement in power efficiency compared to Samsung’s previous lines that include the 55nm controller. This gives consumers the ability to use their devices for extended periods without the need for frequent recharging, allowing users to make the most out of their device’s battery life.

Multi-Device Compatibility

The PRO Ultimate SD card is compatible with DSLR and mirrorless cameras, camcorders, PCs and laptops, maximising the ability to create, edit and transfer high-performance media across multiple devices.

The PRO Ultimate microSD card offers extensive compatibility with Android smartphones, tablets, handheld game consoles, action cameras, drones, PCs, and more. It is an ideal choice for professionals seeking a reliable and versatile memory card to meet their diverse needs.

Availability

The PRO Ultimate microSD card is available in three different storage capacities of 128GB, 256GB and 512GB with manufacturer’s suggested retail price (MSRP) starting from £19.49. The PRO Ultimate microSD card with the USB card reader starts from £24.99. The PRO Ultimate SD card is available in four storage capacities of 64GB, 128GB, 256GB and 512GB, with MSRPs starting from £15.99 and the PRO Ultimate SD card with the USB card reader starts from £21.79.

The PRO Ultimate microSD card will be available exclusively from Amazon from early September, while the PRO Ultimate SD card will be available in October 2023.

The new PRO Ultimate memory cards come with a ten-year limited warranty.

Capacity1		512GB	256GB	128GB	512GB	256GB	128GB	64GB
Interface		UHS-I
SD Standard		microSDXC			SDXC
Performance2	Read	200MB/s
	Write	130MB/s
Speed Class		U3, V30, Class 10, A2			U3, V30, Class 10
Certification		FCC, CE, VCCI, RCM
Multi-proof (7)		Water, Temperature, X-Ray, Magnet, Drop, Wearout, Shock3
Warranty		Limited 10-year warranty

¹ 1GB = 1,000,000,000 bytes (1 billion bytes). Actual usable capacity may vary.
² Up to 200MB/s read speeds, engineered with proprietary technology to reach speeds beyond UHS-I 104MB/s, require compatible devices capable of reaching such speeds. Up to 130MB/s write speeds, based on Samsung’s internal testing, performance may be lower depending upon host device interface, usage conditions and other factors.
³ Shock-proof is applicable to SD card only.

LONDON, UK — May 3, 2022 — Samsung Electronics Co., Ltd., the world leader in advanced memory technology, today announced its new microSD card, the Samsung PRO Endurance. Uniquely designed to meet the rigorous demands of surveillance cameras, dashboard cameras, doorbell cameras, body cameras and more, the card offers improved endurance and outstanding performance for smooth and reliable continuous capture and playback.

“From CCTV to doorbell cameras, the need for long-lasting and high-performing video surveillance solutions is continuing to increase, and the PRO Endurance has been designed to support that demand,” said KyuYoung Lee, vice president of the Memory Brand Product Biz Team at Samsung Electronics. “Both consumers and enterprise users can rest assured that our new memory card will ensure continuous recording at high resolution even under extreme conditions.”

Strengthened Endurance

Built with Samsung’s highly reliable enterprise-grade NAND flash memory, the PRO Endurance card can deliver up to 16 years (140,160 hours)^[1] of continuous recording time to ensure every critical moment is captured. This means a single PRO Endurance card can last as long as up to 33 typical speed-focused cards^[2], saving frequent replacement costs and providing greater reliability for always-on video monitoring.

Improved Performance

Samsung’s new memory card also offers read and write speeds of up to 100 megabytes per second (MB/s) and 40 MB/s^[3], respectively, and is rated Class 10 with video speed ratings of up to U3 (UHS Speed Class 3) and V30 (Video Speed Class 30)^[4]. This makes it ideal for handling large, high-resolution files while enabling seamless recording and playback in Full HD and 4K.

Long-Lasting Durability

Since outdoor surveillance and body cameras can be subject to harsh environments, the PRO Endurance has been engineered to offer trusted performance in everyday use with Samsung’s reinforced six-proof durability. In addition to protection against water, magnets, X-rays and extreme temperatures, the card is now wearout proof and drop-proof^[5].

Available in four different storage capacities of 32 gigabytes (GB), 64GB, 128GB and 256GB with the manufacturer’s suggested retail prices (MSRP) ranging from £11.99 for the 32GB to £58.99 for the 256GB. Pro Endurance microSD cards also come with an SD adapter in the box and will be available worldwide starting May 3. For more information, please visit https://samsung.com/memory-card.

• 1GB=1,000,000,000 bytes. Actual usable storage capacity may vary. User capacity measured with SD Formatter 3.1 tool with FAT file system.
• SDR104: 1.8V Signaling, Frequency up to 208 MHz, up to 104MB/sec, Max. Current Consumption 800mA (varies by test conditions)
• V10, V30: Video Speed Class means sustained video capture rates of 10MB/s (V10) and 30MB/s (V30) which support real-time video recording to UHS Bus IF products. Transfer speeds may vary by host device.
• Performance results are based on internal testing conditions. Transfer speeds may vary by host device.
• Based on Full HD (1920×1080) video content recorded at 26 Mbps (3.25MB/s). Video support may vary based on host device, file attributes, usage conditions and other factors.
• 1M depth, salt water, 72hrs. Operating temperatures of -25℃ to 85℃ (-13°F to 185°F), non-operating temperatures of -40℃ to 85℃ (-40°F to 185°F). Withstands standard airport x-ray machines (Up to 100mGy). Magnetic field equivalent of a high-field MRI scanner (Up to 15,000 gauss). Withstand drops up to 5 meters (16.4feet). Up to 10,000 swipes. *Samsung is not liable for any i) damages and/or loss of data or ii) expenses incurred from memory card data recovery.
• For more detailed warranty information, please visit samsung.com/support

^[1] Varies by capacity; 256GB model up to 140,160 hours, 128GB model up to 70,080 hours, 64GB model up to 35,040 hours, 32GB model up to 17,520 hours. Based on Full HD (1920×1080) video content recorded at 26Mbps (3.25MB/s). Actual continuous recording time may vary depending on battery capacity of camera.

^[2] Based on comparison of internal tests with Samsung EVO Plus card of the same capacity.

^[3] Performance results are based on internal testing conditions. Transfer speeds may vary by host device.

^[4] Varies by capacity; U3, V30 for 128/256GB models, and U1, V10 for 32/64GB

^[5] Based on internal test. Test conditions are below

Water: 72 hours in one-meter depth of seawater

Wearout: a durability test of 10,000 swipes

Drop: up to 5 meters (16.4 feet)

Magnet: up to 15,000 Gauss (equivalent of a high-field MRI scanner)

X-ray: up to 100mgy(equivalent of airport X-ray machines),

Temperature: -13°F to 185°F (-25°C to 85°C) operating, -40°F to 185°F (-40°C to 85°C) non-operating.

Samsung Electronics Redefines High Endurance Memory Card Market with New PRO Endurance Card

SEOUL, Korea – May 2, 2018 – Samsung Electronics Co., Ltd. introduced today the Samsung PRO Endurance microSDHC/microSDXC card, which offers industry-leading endurance and up to 43,800^[1] hours of continuous video recording^[2]. Designed for consumers and B2B channel customers who use intensive video monitoring applications such as surveillance and security cameras, body cameras and dash cams, the PRO Endurance makes continuous video monitoring fast and stable. It delivers read speeds of up to 100 MB/s and provides FHD recording and 4K support via write speeds of up to 30 MB/s^[3].

“Consumers want to feel assured with their video surveillance solutions, and the need for longer-lasting, higher performing memory cards that can withstand extreme conditions and capture critical moments is at an all-time high,” said Un-Soo Kim, senior vice president of Brand Product Marketing, Memory Business at Samsung Electronics. “Samsung is proud to again advance what is possible in memory card technology with the introduction of the PRO Endurance, which offers security-minded consumers the industry’s highest levels of endurance and optimized read/write speeds for immediate access to critical surveillance content.”

The Samsung PRO Endurance offers 25 times higher endurance^[4] than previous speed-focused cards^[5]. It also comes with an industry-leading limited warranty up to five years^[6], and sets a new standard for capacity with its 128GB^[7] of storage.

The Samsung PRO Endurance is built to withstand harsh environments and features Samsung’s 4-Proof^[8] protection, making it water, temperature, magnetic and x-ray-proof. In times of emergencies, accidents or crisis, the PRO Endurance is the reliable solution to capture the crucial moments without the risk of compromised or lost data.

The PRO Endurance memory cards are now available for purchase with manufacturer’s suggested retail prices starting at £30.99 for 32GB, £58.99 for 64GB and £111.99 for 128GB. For more information, please visit www.samsung.com/memorycard.

Key Specifications for PRO Endurance

Category	Samsung PRO Endurance
Capacity	128GB	64GB	32GB
FHD Recording	43,800 hours	26,280 hours	17,520 hours
Form Factor	microSDHC and microSDXC
Read/Write Speeds	Sequential read speeds up to 100MB/s, Sequential write speeds up to 30MB/s
Bus Speed Mode	UHS-I
4-Proof Features	Waterproof (IEC 60529, IPX7), Temperature proof, X-ray proof, Magnetic proof
Warranty	Five (5) Year Limited Warranty	Three (3) Year Limited Warranty	Two (2) Year Limited Warranty
Operating Temperatures	From -25ºC to 85ºC[9]

[1] Varies by capacity; 64GB model up to 26,280 hours, 32GB model up to 17,520 hours.

[2] Based on Full HD (1920×1080) video content recorded at 26 Mbps video support.

[3] Performance results are based on internal testing conditions. Read/write speeds may vary by host device.

[4] Based on continuous recording capability.

[5] Based on internal tests comparing different Samsung cards.

[6] Varies by capacity; 64GB model up to 3-years, 32GB model up to 2-years. Warranty for SD adapter is limited to one year.

For specific details, please visit www.samsung.com/support.

[7] Actual usable storage capacity is measured with SD Formatter 3.1 tool with FAT file system and may be less than labeled capacity.

[8] Waterproof: IEC 60529, IPX7; Temperature:  from -25ºC to 85ºC (-13°F to 185°F) operating; magnetic: up to 15,000 gauss (equal to MRI);

X-rays: up to 50 Roentgen (equal to airport X-ray machines).

[9] Withstands -25°C to 85°C (-13°F to 185°F) operating, -40°C to 85°C (-40°F to 185°F) non-operating.