Samsung Electronics Redefines High Endurance Memory Card Market with New PRO Endurance Card

SEOUL, Korea – May 2, 2018 – Samsung Electronics Co., Ltd. introduced today the Samsung PRO Endurance microSDHC/microSDXC card, which offers industry-leading endurance and up to 43,800^[1] hours of continuous video recording^[2]. Designed for consumers and B2B channel customers who use intensive video monitoring applications such as surveillance and security cameras, body cameras and dash cams, the PRO Endurance makes continuous video monitoring fast and stable. It delivers read speeds of up to 100 MB/s and provides FHD recording and 4K support via write speeds of up to 30 MB/s^[3].

“Consumers want to feel assured with their video surveillance solutions, and the need for longer-lasting, higher performing memory cards that can withstand extreme conditions and capture critical moments is at an all-time high,” said Un-Soo Kim, senior vice president of Brand Product Marketing, Memory Business at Samsung Electronics. “Samsung is proud to again advance what is possible in memory card technology with the introduction of the PRO Endurance, which offers security-minded consumers the industry’s highest levels of endurance and optimized read/write speeds for immediate access to critical surveillance content.”

The Samsung PRO Endurance offers 25 times higher endurance^[4] than previous speed-focused cards^[5]. It also comes with an industry-leading limited warranty up to five years^[6], and sets a new standard for capacity with its 128GB^[7] of storage.

The Samsung PRO Endurance is built to withstand harsh environments and features Samsung’s 4-Proof^[8] protection, making it water, temperature, magnetic and x-ray-proof. In times of emergencies, accidents or crisis, the PRO Endurance is the reliable solution to capture the crucial moments without the risk of compromised or lost data.

The PRO Endurance memory cards are now available for purchase with manufacturer’s suggested retail prices starting at £30.99 for 32GB, £58.99 for 64GB and £111.99 for 128GB. For more information, please visit www.samsung.com/memorycard.

Key Specifications for PRO Endurance

Category	Samsung PRO Endurance
Capacity	128GB	64GB	32GB
FHD Recording	43,800 hours	26,280 hours	17,520 hours
Form Factor	microSDHC and microSDXC
Read/Write Speeds	Sequential read speeds up to 100MB/s, Sequential write speeds up to 30MB/s
Bus Speed Mode	UHS-I
4-Proof Features	Waterproof (IEC 60529, IPX7), Temperature proof, X-ray proof, Magnetic proof
Warranty	Five (5) Year Limited Warranty	Three (3) Year Limited Warranty	Two (2) Year Limited Warranty
Operating Temperatures	From -25ºC to 85ºC[9]

[1] Varies by capacity; 64GB model up to 26,280 hours, 32GB model up to 17,520 hours.

[2] Based on Full HD (1920×1080) video content recorded at 26 Mbps video support.

[3] Performance results are based on internal testing conditions. Read/write speeds may vary by host device.

[4] Based on continuous recording capability.

[5] Based on internal tests comparing different Samsung cards.

[6] Varies by capacity; 64GB model up to 3-years, 32GB model up to 2-years. Warranty for SD adapter is limited to one year.

For specific details, please visit www.samsung.com/support.

[7] Actual usable storage capacity is measured with SD Formatter 3.1 tool with FAT file system and may be less than labeled capacity.

[8] Waterproof: IEC 60529, IPX7; Temperature:  from -25ºC to 85ºC (-13°F to 185°F) operating; magnetic: up to 15,000 gauss (equal to MRI);

X-rays: up to 50 Roentgen (equal to airport X-ray machines).

[9] Withstands -25°C to 85°C (-13°F to 185°F) operating, -40°C to 85°C (-40°F to 185°F) non-operating.

Samsung Electronics, the world leader in advanced memory technology, today announced that it is introducing the industry’s first embedded Universal Flash Storage (eUFS) solution for use in next-generation automotive applications. Consisting of 128-gigabyte (GB) and 64GB versions, the new eUFS solution has been designed for advanced driver-assistance systems (ADAS), next-generation dashboards and infotainment systems that provide comprehensive connected features for drivers and passengers worldwide.

“We are taking a major step in accelerating the introduction of next-generation ADAS and automotive infotainment systems by offering the industry’s first eUFS solution for the market much earlier than expected,” said Jinman Han, Senior Vice President of Memory Product Planning & Application Engineering at Samsung Electronics. “Samsung is taking the lead in the growth of the memory market for sophisticated automotive applications, while continuing to deliver leading-edge UFS solutions with higher performance, density and reliability.”

Embedded UFS solutions have been used in a variety of mobile applications since early 2015, when Samsung introduced 128GB embedded memory based on the JEDEC UFS 2.0 standard, for the first time in the industry. Since then, the high performance and proven quality of UFS has led to its wide adoption in large numbers of mobile devices from flagship smartphones initially, to also now in mid-market smartphones.

Configured on the most up-to-date UFS standard (JEDEC UFS 2.1), the new Samsung eUFSwill provide advanced data transfer speeds and robust data reliability. For example, the new Samsung 128GB eUFS can read data at up to 850 megabytes per second (MB/s), which is approximately 3.4 times faster than the 250MB/s read speed of today’s eMMC 5.0 solutions. It also offers about 6.3 times faster random reading than eMMC at 45,000 IOPS. This will contribute to significantly enhanced performance in upcoming automotive infotainment systems for better managing audio content, increasing navigation responsiveness, accessing Internet-enabled traffic and weather reports, improving handling of hands-free voice commands, and speeding up rear-seat social media interplay.

The new eUFS solution also features an efficient and reliable error-handling process, which is essential for next-generation in-vehicle infotainment. Based on the MIPI UniPro^®* protocol, the eUFS enables detecting and recovering from I/O error on hardware layers, without having to involve the host software or restarting tasks.

In addition, the Samsung eUFS supports advanced data refresh and temperature notification features for superior system reliability. The advanced data refresh operation allows a choice of refresh methods, and provides information on the refresh unit, frequency and progress for the host device’s control. This enables optimal data reliability, an essential element of automotive applications.

When it comes to thermal management, the Samsung eUFS equips the temperature sensor inside the controller to enable highly reliable device temperature control. This prevents the eUFS from crossing well-defined upper and lower temperature boundaries, thereby allowing its NAND cells to flawlessly function within a tough automotive temperature environment.

In light of the eUFS’ high performance and reliability, Samsung expects rapid adoption in the automotive market. Samsung will continue to satisfy the growing storage needs of leading automotive manufacturers by offering a variety of advanced eUFS lineups, while more thoroughly addressing the ever-increasing demand for leading-edge memory solutions in other market segments, too.

* Editor’s Note: MIPI UniPro^® is a general purpose, unified protocol that services a wide range of interface needs in mobile and connected devices. The interface was developed by the MIPI Alliance UniPro Working Group and has been available since 2007. Its current version, v1.61, was released in 2015. For more information, please visit https://mipi.org.