Samsung Electronics Co., Ltd. today announced that it has once again secured its position as Europe’s No. 1 selling microwave brand, marking eleven consecutive years at the top of the segment.¹

According to market intelligence firm Euromonitor International, Samsung recorded the highest microwave retail volume sales in Europe in 2025. With this achievement, the company has maintained its position in the region every year since 2015.

“Maintaining our No. 1 position in Europe for eleven consecutive years reflects our continued commitment to meeting the evolving needs of consumers,” said Sang Jik Lee, EVP and Head of the Sales & Marketing Team for the Digital Appliances (DA) Business at Samsung Electronics. “By combining premium design with intuitive usability and smart connectivity, we will continue to strengthen our position in the European market.”

Samsung has consistently tailored its microwave portfolio to consumer preferences by adding core features that enhance kitchen convenience. One notable example is CERAMIC INSIDE, a ceramic-coated interior that is easy to clean after cooking and helps preserve its color over time, even when exposed to high heat or grease.² In addition, the surface is up to 24 times more scratch-resistant than stainless steel,³ supporting long-lasting durability.

In 2024, Samsung expanded its offerings with the smart convection microwave oven, enhancing everyday convenience through SmartThings compatibility.⁴ Users can monitor and control the microwave remotely via their smartphones,⁵ even when away from the kitchen. The appliance also supports voice control through assistants⁶ such as Bixby,⁷ delivering a more seamless and connected cooking experience.

Building on this momentum, Samsung introduced new solo type microwave oven models featuring a seamless stainless-steel design. Available in 32L and 23L capacities, the lineup allows consumers to choose the model that best suits their cooking habits and household size. Additionally, the unified stainless-steel finish⁸ ensures visual harmony within modern kitchen environments.

The new models are distinguished by recessed handles applied to both the upper and lower parts of the door, making them easy to open even when installed in enclosed spaces such as cupboards. In addition, the control panel features a simple, streamlined UX that blends naturally into the overall design while delivering intuitive usability.

[1] Source Euromonitor International Limited; Consumer Appliances 2026ed, “microwaves” as per Passport definitions; Retail Volume Sales in Units, 2025 data.

[2] Based on internal testing. Test 1. High temperature & humidity: 120 hours in a humidity tank at 60°C and 90% humidity. Test 2. Chemicals: (a) Acid resistance: 15 minutes in a citric acid solution. (b) Alkali resistance: 15 minutes in an anhydrous sodium carbonate solution. Both then soaked for 1 hour in a 5% sodium hydroxide solution. Result: no abnormalities found.

[3] Based on internal testing in the Global Technology Center of Samsung in accordance with the ISO 20502 standard. For a critical load of scratches, the CERAMIC INSIDE enamel is about 24x more durable than stainless steel. Results may vary depending on the actual usage conditions.

[4] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. The SmartThings Energy and SmartThings Home Care services are only available in certain countries.

[5] Only available when the Smart Control button on the microwave oven is turned on with hands.

[6] A Wi-Fi connection is required.

[7] Bixby is Samsung’s Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognises certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish and Portuguese. A Samsung account log-in and Wi-Fi connection are required.

[8] Available in 2 colours: silver, black. Available colour(s) may vary by country.

LONDON, United Kingdom – Monday July 8, 2024 – Samsung Electronics Co., Ltd today launches the latest microwave oven range. Starting at £149 RRP, the line-up includes five new models including multi-functional smart microwaves that you can control with your voice and large-capacity solo microwaves.

The all-in-one microwaves offer the convenience and flexibility of five types of cooking in a single microwave oven. Cook, grill, steam, air fry and heat food without the need for multiple appliances. The Combi Smart Microwave Oven with Air Fry & Steam (MC32DB7746KCE3) and Combi Smart Microwave Oven with Air Fry (MC32DG7646CKE3) can even ferment ingredients, like proofing dough and making homemade yoghurt. The built-in air fry function enables customers to enjoy healthier versions of their favourite fried foods, without the need for a deep fat fryer or a separate appliance.

Equipped with Wi-Fi, these smart microwaves provide enhanced convenience and peace of mind. Using a voice assistant^[1], the microwave can be controlled verbally, such as selecting settings, allowing adjustments to prepping such as cooking time and mode or turning it off. What’s more, the Samsung mobile app, SmartThings, recommends optimal cooking settings for each dish, shows recipes and even suggests personalised recipes by understanding specific dietary needs.

The new combi range is offered in two timeless colours – Black Glass and Charcoal.

The solo microwave range consisting of three models comes with the largest Samsung capacity to date, offering up to 39% more space.^[2] That’s enough room for an extra 5kg bag of potatoes^[3] to be cooked – making it the perfect choice for families and hosting. Thanks to ceramic enamel interior they are highly resistant to scratches and rust, 99.9% bacteria-free and easy to clean^[4]. This not only keeps the microwave hygienic but also durable for longer.

The innovative Triple Distribution System ensures everything is cooked thoroughly and evenly using a special antenna, which distributes the heat in three directions instead of one.

Coming in a neat and seamless design in two colours – Stainless Steel and Black – the solo microwaves have a minimalist stainless steel flat door and hidden handles for a sleek and modern look.

• Solo Microwave Oven with Quick Defrost (MS23DG4504ATE3) £149 RRP
• Large Capacity Solo Microwave Oven (MS32DG4504ATE3) – £169 RRP
• Large Capacity Solo Microwave Oven with Steam (MS32DG4504GGE3) – £179 RRP

Dan Barfield, Director – Head of Digital Appliances Division, Samsung UK & Ireland, said:

“Health-conscious choices are reshaping people’s lifestyles, which has led to us getting more creative in the kitchen. Though this has led to more delicious and healthier meals, the need for different appliances to accommodate the various cooking methods, are taking up precious kitchen space.

“With the new all-in-one microwave range, Samsung provides smart, space-saving solutions to support a variety of meals. With the added connectivity and voice activation you can go about other activities without constantly checking your food knowing that your food will be prepped to perfection.”

[1] Requires SmartThings App available on Android and iOS devices. Only available when the Smart Control button on the microwave oven is turned on. A Wi-Fi connection is required.

[2] Compared to previous Samsung microwave models.

[3] Based on suggested portion sizes in England (2023) – 200g of potato per person from a 5kg bag of potatoes: https://www.gov.uk/government/publications/school-food-standards-resources-for-schools/portion-sizes-and-food-groups#:~:text=or%20sweet%20potato-,This%20includes%3A,potatoes%3A%20Raw%2C%20200g%20to%20280g

[4] Based on internal testing in accordance with the ISO 22196 standard. Prevents the growth of 99.9% of Staphylococcus aureus and Escherichia coli bacteria. Results may vary depending on the actual usage conditions.