LONDON, UK – 29^th June 2022 – New research from Samsung Electronics Co., Ltd. has revealed the impact that programme and live sporting clashes on the TV^[1] has on household dynamics, with two in five (40%) stating they have argued with family or friends on who gets to watch their favourite sport on the main TV.

39% stated that this has caused an argument where an individual in the household has left to watch their favourite live sporting event elsewhere. A third (33%) have admitted that this has also caused silence or reduced conversation in the house.

The study also revealed that TV and sport fans have even missed major events such as weddings (25%), a friend or family’s birthday (26%) or a child’s dance recital (24%) just so that they can watch their favourite show or sport they love on the TV.

The poll found that deciding which live sporting event or programme to watch live in the home is a common dilemma, with over half (52%) stating they have experienced this issue several times.

In order to overcome these clashes on the TV, sporting fans have gone to numerous lengths to watch their favourite live sporting events, including watching across multiple devices at once (57%), listening to one sport on the radio and watching the other on TV (51%), and using a multi-screen set up (32%). Nearly a third of passionate fans (31%) have also had three different screens on the go so that can follow all live sport on the box.

Wimbledon (33%), the start of the new Premier League season (33%) and the British Grand Prix (25%) were voted as some of the major sporting events that the nation is looking forward to watching live on the TV this summer. With some of these events taking place on at the same time, two thirds (66%) are planning to put separate screens in the same room in the house for people to watch any sporting events clashing on the TV.

Dan Hastings, VP, TV/AV, Samsung Electronics commented: “The next few weeks is set to be an exciting summer of sport, with events such as Wimbledon, British Grand Prix and new domestic football season once again featuring on our screens. Our research revealed that households across the UK regularly face a predicament on which programme or live sport to follow due to clashes in the broadcasting schedule. Some have even gone to the lengths of setting up three screens at the same time, just so they can follow all the live sport being shown simultaneously!”

Johanna Konta, former tennis British number one and Wimbledon semi-finalist commented: “As a huge sports fan, I never want to miss a second of the action when I’m tuning in from home, whether that’s a match point on court, or the first corner on the track. Samsung have finally fixed this issue once and for all with their amazing Multi View feature, which means sports fans will never have to miss any of the action again thanks to the ability to show both events on the same screen at the same time. This really is a game changer and will be essential during this busy summer of sport.”

Multi View is already a popular feature amongst individuals across the UK, with over one in three (34%) stating that this has improved their viewing experience.

Samsung’s new premium TV range – including Samsung Neo QLED TVs – features Multi View and with this, users can play their mobile content alongside the TV programme, all at once on the same screen. Individuals can simply cast their screen to the TV with screen mirroring to split the big TV screen^[2] so that they can keep an eye on one sport whilst following another at the same time.

For more information on Samsung TV’s range and Multi View, please visit: https://www.samsung.com/uk/tvs/

[1] A day when two or more programmes/sporting events a person or those they live with follow are aired at the same time

[2]Mobile mirroring feature requires internet connection and compatible mobile device

Research conducted on behalf of Samsung of 2,000 UK adults aged 18+ by OnePoll between 14^th – 17^th June 2022.

“Micro LED technology is set to define the future of display innovation. From the luxury industry to hospitality and travel, the potential of Micro LED is endless in enabling businesses to achieve more,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “ISE is the largest show of its kind in the world and we are excited to unveil our expanded lineup of The Wall. The next-generation technology of The Wall will deliver benefits beyond expectations, transforming any business and unlocking new opportunities.”

2022 The Wall – Introducing the Slimmest Ever Pixel Pitch

At ISE this year, Samsung will unveil its 2022 model of The Wall (Model name: IWB) – an innovative modular Micro LED display that delivers immersive viewing experiences in a high-resolution, large screen format. The IWB will be available in 0.63 and 0.94pixel pitches, with 0.63 being the slimmest ever pixel pitch in The Wall lineup. The new display is now available to preorder globally.

The micro pitch feature of the IWB demonstrates Samsung’s most detailed picture and dynamic range expansion with the screen’s 120Hz frame rate, HDR10/10+ and LED HDR. Following installation, The Wall provides a variety of screen sizes, accommodating 4K movies for 110-inch and up to incredible 8K quality for 220-inch to meet any consumer or business needs. This resolution capability is enhanced by the powerful Micro AI (Artificial Intelligence) Processor, which analyzes every second of content instantly and optimises picture quality while removing noise.

The overall size of the cabinets has been increased, allowing businesses and consumers to install only four cabinets to configure the UHD screen, meaning faster and more cost-efficient operation. The display’s improved cabinet strengthens the large, high-resolution screens and improves the mechanical quality for immersive viewing while enhancing seam adjustment. In fact, the installation time has been reduced offering significant benefits to businesses compared to conventional LED signage.

The Wall is also packed with industry-leading technology. Firstly, with Multi View, The Wall enables simultaneous multi-source playback from up to four sources, all on one screen, without any additional splitter required for dynamic content display. Secondly, Black Seal Technology built into the display creates a seamless canvas for purer black levels, with an ultra-low reflective film that has been applied to minimize external light reflection. Plus, with 20-bit processing, The Wall delivers outstanding image quality and a smooth viewing experience, supported by a peak of 2,000 nits providing clearer images.

The Wall All-in-One – Innovative and Convenient Installation

Also being unveiled in Barcelona this year, is The Wall All-in-One (Model name: IAB) available in three different models: 4K 146-inch, 2K 146-inch and 2K 110-inch. This incredible, next generation display brings innovation to the installation, not just the viewing experience. The standard resolution of The Wall All-in-One is a 16:9 form factor. The product, which is only sold by screen, will be available globally following ISE 2022.

The most innovative feature of The Wall All-in-One is the convenient installation that features a pre-adjusted seam and a ‘Pre-Assembled Frame Kit.’ This kit, which makes the whole process simple as a consumer TV, includes the 16:9 form factor display’s internalized deco bezel and an embedded media player S-box, also lowering the total cost of ownership.

The Wall All-in-One offers a sleek design with display thinness of just 49mm, which is ultimately 59mm in total installation when measured from wall to screen. This slim, bezel-less infinity design provides a direct input connection on the screen without a separate device – creating a clean and convenient setup.

Additionally, together with 20-bit processing, Black Seal technology and Micro AI Processor, two 4K 146-inch screens can be installed side by side to create a 32:9 form factor model with a detachable feature creating an entire wall of outstanding image quality.

Versatile Display Lineup Adapting to a New Era – From EV Charging Station to Hybrid Classroom

Along with industry-leading Micro LED technology, Samsung is showcasing various new display products at ISE that will meet the constantly evolving needs of this new era. The new lineup will exemplify Samsung’s ongoing innovation in building solutions that include the likes of contactless communication and enhanced safety features.

Samsung’s latest 2022 outdoor line-up (Model Name: OHA 55’’, 75’’) has been verified for outdoor visibility by Underwriters Laboratories (UL), while the slim composition enables easy installation and long-term performance through certified IP56-rated protection. With its durable and high-performing hardware, the OHA can perform in a variety of conditions. One use case is electric vehicle (EV) charging stations, which are increasing in demand as the sales of electric vehicles continue to rise worldwide.

In education, Samsung continues to deliver hybrid learning experiences with its innovative product and solutions. The new 2022 Samsung Flip Pro (Model Name: WMB), available in two large 75- and 85-inch models, is an interactive whiteboard that can provide both teachers and students, with enhanced usability and specialised features to meet ever-changing education needs.

Samsung Flip Pro’s newly added USB Type-C connectivity provides integrated video control and power (65W charging), while industry-leading touch latency and multi touch features allow simultaneous collaboration for up to 20 people^[1]. The newly added intuitive control panel, brightness control sensors, and the four front- and rear-facing speakers enhance the overall classroom experience and enable seamless video communication in a remote or hybrid classroom environment. Lastly, with SmartView+, up to 50 devices can be simultaneously connected to the display wirelessly, in addition to enabling multi-view on up to four screens, ideal for larger meeting rooms as well as digitised classrooms. The technology works seamlessly in the background making the product easy to use by teachers and students alike.

The ISE 2022 Virtual Experience site allows visitors to virtually experience innovative display products and solutions that will be showcased onsite. For more information about Samsung’s impactful digital signage and solutions, please visit https://displaysolutions.samsung.com/showcase/virtual-experience/ise-2022

Samsung booth will be located at Gran Via, Hall 3, 3F600, in Barcelona from May 10-13, 2022.

[1] When connecting to WorkSpace, Web browser and external devices are required.

MICRO LED: The Pinnacle of Display Technology

As Samsung’s state-of-the-art display, MICRO LED offers a best-in-class picture quality thanks to 25 million micrometer-sized LEDs that individually produce light and colour, creating an incredibly immersive experience through impressive depth, vibrant colours and a heightened level of clarity and contrast. At CES 2022, Samsung will unveil the MICRO LED in three different sizes – 110”, 101”, and 89.”

In addition to the hardware innovations, the 2022 MICRO LED supports 20-bit greyscale depth. This means MICRO LED models can express every detail in a scene, offering the finest control with over 1 million steps of brightness and color levels, delivering a true HDR experience. It also expresses 100% of DCI and Adobe RGB colour gamut, resulting in stunning, lifelike colours. Together with immersive design made possible by its 99.99% screen-to-body ratio, MICRO LED delivers revolutionary performance.

Finally, MICRO LED comes packed with enhanced usability and customisation features.

• Art Mode allows consumers to turn any room into an art gallery as they can select and display their favorite artwork or digital photography. The 2022 MICRO LED also comes with two exclusive media pieces from noted artist and designer Refik Anadol.
• Multi View lets users view content from four different sources simultaneously – from any or all of the four HDMI ports – in pristine 4K resolution at up to 120fps.
• Dolby Atmos delivers a premier immersive audio experience with top, side and bottom channel speakers for breathtaking, multi-dimensional sound.

Evolution of Neo QLED with Neo Quantum Processor and Dynamic Sound Experience

Thanks to the Neo Quantum Processor and the advancements in picture technology and sound it delivers, 2022 Neo QLED will provide some of the most pristine images and immersive soundscapes possible. In fact, this year’s Neo Quantum Processor introduces advanced contrast mapping with BLU (back-light unit), increasing the brightness level from 12 to 14-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across 16,384 steps, quadrupled from the previous 4,096 steps.

The new Shape Adaptive Light technology leverages the Neo Quantum Processor to analyse lines, shapes and surfaces to control the shape of light from the Quantum Mini LEDs, enhancing the brightness and accuracy of all shapes on the screen. The result is outstanding image quality that puts full HDR content on display. Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm. This technological advancement creates a greater sense of realism by determining and processing an object on the screen against its background to create a sense of depth.

Additionally, Samsung’s 2022 Neo QLED features EyeComfort mode, which automatically adjusts the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information. As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing the blue light which may affect one’s sleep quality.

Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, the 2022 products will feature OTS Pro, which incorporates powerful up-firing speakers to create overhead surround sound. 2022 Neo QLED also delivers a truly remarkable Dolby Atmos experience thanks to the addition of Samsung’s new top channel speakers. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.

Award-Winning Lifestyle TVs with Seamless Integration of Design and Technology

Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalised experience. A new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif, providing one of the most pleasant and comfortable viewing experiences. As a result, the new Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL (Underwriter Laboratories) for being ‘Reflection Glare Free’, ‘Discomfort Glare Free’ and ‘Disability Glare Free’.

• The Frame now offers the best art viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Matte Display. It also avoids fingerprints and smudges, allowing users to enjoy their favorite artwork in perfect condition. The Frame comes in sizes ranging from 32” to 85.”
• The Serif also comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give the most premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65.”
• The Sero offers an optimised watching experience with its new Matte Display in both vertical and horizontal modes. The new vertical Multi View function takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching

The New Smart Hub and Apps for the Ultimate User Experience

Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favorite content or help them discover something new all while spending less time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media, Game (Gaming Hub) and Ambient – letting users focus on various in-home activities.

• Gaming Hub: The Samsung Gaming Hub will empower players to discover and jump into the games they love faster through game streaming services. Players will have access to an extensive library of games through Samsung’s partnerships with industry leaders – NVIDIA GeForce Now, Stadia and Utomik – and that’s just the beginning.
• Watch Together: The new app allows users to video chat with friends and family while watching their favorite shows and movies, guaranteed to bring everyone closer together.
• NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through MICRO LED, Neo QLED and The Frame.
• Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds, while Professional mode optimises the screens for pristine picture quality in about 10 minutes.

Expanded Accessory Options Personalized to Users’ Needs and Tastes

The 2022 models also come with expanded accessories to personalise the user experience. The Auto Rotating Wall Mount and Stand inherits the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens[1].

To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube and TikTok as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.

Additionally, with expanded bezel options for The Frame and full motion slim-fit wall mounts for all TVs[2], there are endless possibilities of personalisation with Samsung’s 2022 displays.

Breaking Sonic Barriers with the Latest Soundbar and Features

The 2022 soundbar lineup gets technology upgrades to provide even more immersive, three-dimensional audio experience. Q Symphony, the signature surround-sound experience which allows Samsung’s Neo QLEDs and soundbars to work together, has been improved with added synchrony. This enables the soundbar and TV speakers to work together with all the speakers on the TVs, including the top channel speakers, providing for an expansive, powerful soundscape.

Samsung’s 2022 soundbars also come with Wireless Dolby Atmos connectivity³, a wireless Smart TV-to-soundbar connection in which both the screen and soundbar speakers deliver an incredible audio experience with no distracting cables.

Additionally, the new HW-S800B Ultra Slim Soundbar resets the standard in the slim soundbar category, delivering a powerful bass in compact form by integrating passive radiator technology with its subwoofer. With true top-firing speaker channels, the new ultra slim soundbar packs powerful sound at just 1.6” in depth.

“The role of the screen has changed dramatically in recent years with advancements in technology and how entertainment is distributed. With our new lineup of products, we are providing customers an entirely immersive video and audio experience that is customisable to their needs,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung. “Whether you are a movie buff, TV lover, gamer or even an art enthusiast, Samsung has leading-edge offerings that can enhance any room.”

For more information, including images or video on the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

[1] Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

[2] Applies to all 2022 TV models 43”-85”, except Q80A and AU7000

3 Compatible with 2022 Samsung QLED

For those who are looking to make the most out of this at-home outdoor lifestyle, Samsung Electronics last May introduced The Terrace, an outdoor TV that can be placed and used outside, along with The Terrace Soundbar.

As well as providing resilient versatility thanks to its water and dust resistance, The Terrace features a vivid screen for excellent viewing experiences. Read on for a look at a day in the life of The Terrace at home.

Enjoying Your Swim With Your Favorite Media, Worry-Free

One of the best ways to stay cool on warmer days is to set up a small pool in the garden for yourself or your children. With other TVs, if you wanted to enjoy your TV while cooling off, the pool would need to be placed far away from the TV to prevent water damage.

However, with The Terrace, you can place your TV anywhere you want without having to worry about any splashing affecting it as the outdoor TV has obtained the IP55 certification from the International Electrotechnical Commission for water and dust resistance. What’s more, The Terrace can withstand all kinds of weather conditions, even extreme ones that dip as low as negative 31° to 50° Celsius (~negative 24° to 122° Fahrenheit). Thanks to this durability, you can stream your favorite TV show while relaxing, or put on your kids’ favorite animated show while they enjoy the pool.

For those users looking for a summery soundtrack to accompany their pool day, they can take advantage of the rich sound experiences offered by The Terrace Soundbar. Offering 210 watts of sound featuring deep bass tones of the built-in woofer and cutting-edge wide range tweeter, you can enjoy the same sound quality as if you were listening indoors.

To make things even more convenient for your at-home poolside fun, all you need to do when playing music through the Soundbar is tap your smartphone onto it in order to connect and play your chosen music instantly.

Sharp Picture Quality, Even When the Sun Is Out

After a few hours of fun in the sun, it’s time to eat – and back-garden cookouts serve as a fun and easy way to recreate the camping experience at home. While you might be wondering how The Terrace can keep everyone entertained under the bright sun while the food is cooking, the TV in fact features bright picture quality and sharp dark color contrast, making it easy to enjoy a movie even under direct sunlight.

The Terrace boasts 2,000 nits so that users can comfortably enjoy video content even in the middle of the day. Furthermore, The Terrace features high visibility thanks to its anti-reflection technology, which reduces the reflection of light off of its surface, and AI picture quality optimization technology that adjusts the screen’s brightness automatically based on changing light conditions.

Thanks to The Terrace’s Tizen OS, you can choose from a wide collection of popular TV shows and movies when looking to relax in the garden without needing to connect a separate OTT device by merit of the built-in smart TV apps and features.

Take Your Outdoor Games to the Next Level

There’s nothing better than relaxing outside and partaking in a game or two while the weather is still nice after a good meal in the garden – and with The Terrace, you can even enjoy your favorite digital games while still making the most of the weather.

The Terrace is the perfect screen on which to easily play games outside, as the TV optimizes its sound and screen levels for your game without you needing to adjust any settings manually. Featuring a motion clarity feature, screen tearing is minimized while playing, making for more seamless and enjoyable experiences.

Taking a Trip Down Memory Lane With a Single Tap

At the end of a long day enjoying each other’s company, it’s time for the family to get together and take a look back over some precious memories. Thanks to The Terrace’s Tap View¹ feature, all you need do is gently tap your smartphone to the side of the TV to share your media on-screen and get straight into reminiscing. Not only does this make it more comfortable for everyone, as there’s no need to crowd around a single smartphone screen, but it also lets you make the most of your photos on the intricate big screen.

The Terrace also comes with the Multi View² feature, which lets you split the TV screen to enjoy multifarious contents at once. This lets you take a look over some past vacation photos on one side of the screen while catching up on your favorite TV series on the other, for example; the possibilities are endless.

It was only in the very recent past that we believed personal TVs were limited to the indoor space only. With The Terrace, users can expand the uses of their TV for all kinds of fun activities; why not watch a movie while grilling on the barbeque, listen to music while relaxing in the cool breeze, or enjoy the sunset with a family slideshow? The Terrace and The Terrace Soundbar lets you take your private outdoor experiences to the next level.

* Images shown in this article are simulated.

*TV should not be continuously exposed to direct sunlight, rain or snow.

¹ The Tap View feature is only available on Samsung Galaxy smartphones offering above Android 8.1. Tap View is available while both TV and smartphone are turned on. 

² The Multi View feature supports screen mirroring-compatible Android devices (Android 4.2 and above) and Airplay 2-compatible devices. Airplay 2 requires iOS 12.3 and above or macOS 10.14.5 and above. Some sources or applications may not support Multi View.

Check out the infographic below to learn more about how Samsung optimized its newest QLED TVs to offer users more immersive and responsive gaming sessions.