Samsung Electronics Co., Ltd. today announced that it has maintained its leadership in the audio-visual sector as the world’s top soundbar brand for the 12th year in a row.

According to new research from Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. This milestone, along with two decades of global TV leadership^[1], reinforces Samsung’s position at the forefront of the home entertainment industry.

Samsung’s sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs. Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments.

The lineup will include:

• HW‑Q990H flagship soundbar, the successor to the HW‑Q990F
• All‑in‑one soundbar HW‑QS90H, exceptional sound that is flexible so it can be wall mounted or sit independently
• Erwan Bouroullec‑designed Music Studio 7 and Music Studio 5 Wi‑Fi speakers

“At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honour but a testament to our commitment to premium home entertainment.”

[1]Omdia Q4 2025 Public Display Report, by unit sales.

As the new year inspires fresh intentions for mindful living, Samsung reveals its 2026 audio ecosystem at CES in Las Vegas. Designed to deliver immersive, multi-device sound that simplifies everyday listening to seamlessly provide a connected entertainment experience. The latest range allows users to shape their space with sound that adapts easily to different rooms and moments, helping set the tone for daily life.

At the heart of the 2026 ecosystem are Samsung’s Music Studio 5 and 7 speakers, which combine elegant design with high-fidelity audio to deliver a tailored listening experience in any room. For immersive home cinema set-ups, the HW-Q990H soundbar provides cinema-grade sound, while the Sound Tower offers powerful audio designed for social or active environments. Together, these products form a connected ecosystem that allows music, podcasts and films to move effortlessly throughout the home.

“Samsung has led the way in home entertainment for many years, creating audio that is not only engineered for excellence but also intuitive to use,” said Zeena Hill, Marketing Director of Home Entertainment and Appliances (HEA) at Samsung UK & Ireland. “With our 2026 line-up announced at CES 2026, we’re continuing that legacy, making it simple for people to enjoy connected sound that works seamlessly across their spaces and enhances everyday moments. Samsung’s new soundbar and Music Studio speakers can now combine up to 5 products to deliver Q-Symphony, the most immersive cinematic experience that Samsung has delivered yet.”

Samsung’s audio devices are designed not only for performance, but for integration into the home. With thoughtful forms, modern finishes and user-friendly designs, the speakers and soundbars blend naturally into interiors, complementing a wide range of living spaces. The ecosystem gives users flexibility to tailor sound to suit different moments, whether energising the start of the day, supporting focus, or creating a more relaxed atmosphere in the evening.

By combining connected, multi-device sound with refined design and adaptable listening, Samsung’s 2026 audio ecosystem helps create spaces that feel considered, intuitive and personal, supporting how people live, relax and connect at home as they begin the year ahead.

For more information on the Samsung Audio Ecosystem, and for further updates from Samsung at CES 2026, please visit: samsung.com/uk.

Samsung Newsroom spoke with Bouroullec about the ideas behind the speakers’ design and his collaborative process with Samsung. The following responses have been modified for clarity and brevity.

Music Studio Wi-Fi speakers are exhibited at The First Look 2026.

Orb and Dot: Speakers That Shape the Colour of a Space

Q. What inspired the Music Studio design?

Music has the power to surround you and transform your mood and emotions. I see music and sound as air and light: they’re an essential part of a room’s atmosphere. They can change the mood — even the “color” of a space. To me, that was the best place to begin: an essential form to visualize sound.

I first drew symbols with an orb and a dot in the middle because this was inherently the skeleton of a “traditional” speaker. And then the forms came together. A moon-shaped orb would immediately connect the device to the idea of sound and music. Dots would visualize sound through time.

Of course, whether or not the language resonates depends on one’s imagination and cultural background. But I am happy with the way I was able to express my interpretation of sound and music. It was a joy to build a visual environment that enhances the symbolic and sculptural nature of Music Studio — defined by its orb and the dot at its centre.

The Music Studio design reflects Bouroullec’s orb-and-dot concept.

A Symphony of Design and Engineering

Bouroullec collaborated with Samsung on the Music Studio lineup.

Harmony: Connecting Sound and Space, Past and Present

Q. How do you feel about the final product and its fit in users’ spaces?

I aimed to convey an essential elegance through design. Designed to integrate naturally into any interior, Music Studio is a timeless and enduring companion for everyday life. In terms of form factor, a sturdy metal mesh front houses the speakers with precision, expressing honesty and function.

Design always builds on conventions and widely accepted symbols that have been refined over decades — sometimes over centuries. On the other hand, technology evolves and so does the way we use the devices.

So a key factor I focused on was to create a design that is both fresh enough to signal a new era in audio and pure enough to seamlessly integrate into various environments. Being “pure” means that Music Studio is easily connectable to the history of speakers. Being “fresh” means that it is able to incorporate new ways of experiencing audio content — like the addition of playlists and podcasts.

In the end, I believe the design language of Music Studio has a simplicity to it that enables it to blend with older functionalities and patterns while heralding newer and more contemporary experiences.

About the Music Studio Series

About Erwan Bouroullec

Erwan Bouroullec, born in 1976, began his design career after studying contemporary art in Paris. He and his brother, Ronan, founded a design studio in 1999 and have since worked with brands including Vitra, Alessi, Kartell, Magis and Hay. Known for an emphasis on simplicity, functionality and natural aesthetics, Bouroullec’s work reflects a minimalist approach.

All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, colour, pricing, components, performance, availability and capabilities of the product are subject to change without notice.