Samsung Electronics today announced that Galaxy S26 Ultra won Best in Show at the Global Mobile Awards (GLOMO Awards) during Mobile World Congress (MWC) 2026 held in Barcelona, Spain. The Global Mobile Communications Association (GSMA) holds the GLOMO Awards annually during MWC to recognise outstanding innovations in the mobile industry.

The Best in Show category celebrates consumer-focused products that set a benchmark for technology. One of the industry’s highest honours, Best in Show devices are known as the “gold standard” across the digital landscape as judged by more than 200 world-leading independent analysts, journalists and industry veterans.

Samsung Galaxy S26 Ultra: Best in Show

At the March 4 awards ceremony, Galaxy S26 Ultra won Best in Show for its seamless blend of advanced hardware and intuitive, proactive One UI 8.5 software. Galaxy AI^[1] delivers adaptive, context-aware intelligence that simplifies everyday tasks while safeguarding security and privacy. Together, these advancements bring to life the most intuitive mobile AI designed to anticipate users’ needs.

Galaxy S26 Ultra also introduced the world’s first built-in Privacy Display^[2] for mobile phones, a breakthrough in display engineering, that gives users a more private but vibrant viewing experience. Inside, a customised chipset powers faster Galaxy AI, setting a new standard for effortless mobile experiences on Galaxy S26 Ultra.

“This year’s competition was exceptionally strong,” said Shaun Collins, Chair of the Judges for MWC Best in Show 2026. “We look for technology that is not only innovative and compelling, but that genuinely moves the industry forward. The Samsung Galaxy S26 Ultra stood out for pushing the boundaries of mobile technology while delivering meaningful, real-world impact. In particular, its privacy innovation addresses one of the most important needs of today’s digital lifestyle — security, personal space and trust.”

The MWC Best in Show judging panel said that among more than 3,000 exhibitors, the Galaxy S26 Ultra stood out for making forward-looking innovation possible now. “While many technologies showcased at MWC highlight the future,” the panel said, “this is a product consumers can experience today.”

“We are honored that the Galaxy S26 Ultra has been recognised as ‘Best in Show’ at this year’s GLOMO Awards,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “The Galaxy S26 Ultra is an agentic AI phone that signifies Samsung’s ongoing commitment to push our industry forward, and this distinction is especially meaningful given the extraordinary innovation showcased at MWC.”

For more information about the Galaxy S26 Ultra, please visit: Samsungmobilepress.com and Samsung.com.

[1] Samsung account login and network connection required. Galaxy AI features are provided for free. Future releases may include additional advanced features that are offered as part of a paid subscription plan. Different terms may apply for AI features provided by third parties

[2] Requires manual activation in settings to function. Privacy Display feature is not AI-powered

Samsung Electronics Co., Ltd. today announced the successful completion of a multi-cell test at its R&D center, combining Samsung’s virtualised RAN (vRAN) software with NVIDIA’s accelerated computing platform. The test validates the performance of this integrated solution in a realistic network environment, marking a key step toward commercial deployment.

Samsung will feature this milestone at Mobile World Congress (MWC) 2026 as part of its broader effort to further advance AI enhancements into its market-leading, software-driven network portfolio using NVIDIA platforms. The company will present an AI-RAN demonstration running on NVIDIA AI infrastructure―an AI-based downlink performance boost (AI MIMO^[1] beamformer) that leverages AI algorithms for improved throughput. This demonstration will show how AI can deliver higher spectral efficiency for operators, extracting more capacity from existing spectrum. Together, these activities reflect Samsung’s leadership in bringing AI-RAN innovation towards commercialisation.

“As AI-powered capabilities become integral to meeting the demands of evolving networks and growing traffic needs, Samsung’s vRAN takes center stage with its software-based architecture,” said Keunchul Hwang, Executive Vice President and Head of Technology Strategy Group, Networks Business at Samsung Electronics. “The successful multi-cell test with NVIDIA is another reinforcement of Samsung’s endeavor and leadership in providing operators with more flexibility and the best performance, with an enriched ecosystem consisting of industry-leading CPU and GPU partners such as NVIDIA.”

The companies are also collaborating on driving innovations to enable high-speed connections between the CPU and GPU, by leveraging Samsung’s vRAN and NVIDIA’s unified processor that embeds CPU and GPU into a single chipset. This allows fast and efficient data exchanges between CPU and GPU while enabling optimal balance of performance and total cost of ownership.

Last month, Samsung and NVIDIA continued toward commercialisation by completing the integration of Samsung’s vRAN software and NVIDIA’s ARC Compact equipped with NVIDIA Grace CPU and NVIDIA L4 GPU. Going forward, Samsung is committed to further exploring and verifying the synergies that these solutions bring to advanced networks.

“Operators today need AI-native, software-defined infrastructure to stay ahead of evolving connectivity demands. Samsung’s successful multi-cell validation and innovative AI beamforming solution on NVIDIA AI Aerial mark an important milestone towards AI-RAN commercialisation,” said Soma Velayutham, VP of AI and Telecoms, NVIDIA. “

By combining its experience from large-scale commercial vRAN deployments and expertise on computing platforms from partners like NVIDIA, Samsung commands the lead in AI-powered, software-based networks.

Samsung Networks has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio, from purpose-built RAN, virtualised RAN, Open RAN, AI-RAN, Cloud-native vCore to private network solutions and AI-powered automation tools and applications. The company currently provides innovative network solutions to mobile operators that deliver boundless connectivity to hundreds of millions of users worldwide.

[1]Multiple-input multiple output, a wireless technology that uses multiple antennas at both the transmitter and receiver to boost data speeds, increase capacity and improve range.

Samsung Electronics Co., Ltd., today announced new breakthroughs with AMD across Samsung’s network portfolio – including 5G Core, virtualised RAN (vRAN) and private networks. This achievement marks a key milestone for both companies that move forward from the joint verification stage to commercial deployments, reinforcing the level of the strategic collaboration for software and AI-driven network innovation.

Recently, Samsung was selected by Videotron to deploy its 5G Non-Standalone (NSA) and 4G LTE Core gateway solutions, powered by AMD EPYC 9005 Series CPUs. Through this project, Samsung is expanding its presence across Canada and beyond, accelerating its cloud-native AI core footprint while retaining operator confidence in Samsung’s proven partner ecosystem and network solutions.

At MWC 2026, Samsung will demonstrate its AI-RAN breakthrough developments by leveraging its AI-powered vRAN with AMD EPYC processors. Following last year’s validation milestone, both companies will introduce the successful results of multi-cell testing conducted at Samsung’s R&D Lab, enabling scalable deployments and greater processor flexibility within software-based network environments.

This achievement highlights Samsung’s ability and commitment to reach commercial-grade, AI-powered vRAN performance using a fully virtualised software stack on the latest AMD CPU without additional accelerators. It underscores Samsung’s ongoing shift toward software-driven architectures designed to reduce hardware dependency and provide operators with greater choice and adaptability.

“Samsung’s accomplishment with AMD emphasizes what’s possible when AI-native, open and virtualised architectures meet advanced compute innovations,” said Keunchul Hwang, Executive Vice President and Head of Technology Strategy Group, Networks Business at Samsung Electronics. “We’re making headway to help operators fully scale AI-native networks today with commercial-grade performance and greater infrastructure optionality, ensuring their networks are ready to evolve with emerging technologies and use cases.”

“AMD EPYC CPUs are built to handle the intensive compute requirements of modern telecommunications infrastructure,” said Derek Dicker, corporate vice president, Enterprise Business Group. “Our latest multi-cell vRAN testing with Samsung demonstrates how our latest generation EPYC processors deliver the performance, efficiency and scalability that network operators and enterprises need to build next-generation networks that are ready for AI, automation and future innovations.”

The companies have also expanded their joint efforts for AI-driven enterprise solutions. At MWC, Samsung will present its Network in a Server (NIS)— a fully virtualised next-generation, Edge-AI solution powered by AMD’s CPU. This solution helps operators easily incorporate AI into their networks, reduce operational complexity and unlock new opportunities. Samsung will demonstrate various AI on RAN use cases using NIS verified in real-world environments with a major Japanese operator. These use cases span video analysis, sensor and radar detection services based on Integrated Sensing and Communication (ISAC) technology, and hyperconnectivity for next-generation devices.

Samsung is committed to embracing a robust, technology forward ecosystem of chipset partners, providing operators with diverse optionality to accelerate a flexible, AI-powered and cloud-native network evolution.

Samsung Networks has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio, from purpose-built RAN, virtualized RAN, Open RAN, AI-RAN, Cloud-native AI core to private network solutions and AI-powered automation tools and applications. The company currently provides innovative network solutions to mobile operators that deliver boundless connectivity to hundreds of millions of users worldwide.

Samsung Electronics Co., Ltd. today unveiled its expanded exhibition at Mobile World Congress (MWC) 2026, being held at Fira Gran Via in Barcelona, Spain from March 2-5. Samsung’s exhibition space builds on the momentum of Galaxy Unpacked, going beyond mobile by demonstrating how Galaxy AI is evolving into a truly agentic companion and delivering more personalised, intuitive and seamlessly connected experiences across the Galaxy ecosystem. In addition to these mobile advancements, Samsung is also highlighting its AI-driven network innovations, showcasing comprehensive leadership that spans the entire connectivity ecosystem.

At the center of this evolution is the Galaxy S26 series, Samsung’s third-generation AI phone introduced alongside new ecosystem innovations like the Galaxy Buds4 series. By unveiling these products together, Samsung is demonstrating how Galaxy AI works cohesively across mobile and wearables to anticipate user needs and enhance everyday experiences.

“MWC is an opportunity to show not only where Galaxy AI is today, but where it’s going next,” said TM Roh, Chief Executive Officer, President and Head of Device eXperience (DX) Division at Samsung Electronics. “From the Galaxy S26 series to emerging form factors like Galaxy XR and TriFold, we’re pushing the boundaries of what mobile technology can be — while keeping the user experience at the center of every innovation.”

Galaxy S26 Series: The Most Intuitive Galaxy AI Phone Yet

The Galaxy S26 series is an AI phone built on performance and engineered for ease. Samsung’s immersive experiences demonstrate how Galaxy S26 uses Galaxy AI to simplify everyday tasks by understanding intent, anticipating needs and taking action on behalf of users.

Key experiences will highlight:

• The world’s first built-in Privacy Display^[1] for mobile devices: gives users greater control over what’s visible on their device without compromising the viewing experience in everyday use.

• Powerful performance: built on the most powerful hardware ever on a Galaxy S series and keeps advanced capabilities running smoothly in the background.

• Customised mobile chipset: Snapdragon 8 Elite Gen 5for Galaxy delivers best-in-class performance on Galaxy S26 Ultra.
• Redesigned Vapor Chamber on Galaxy S26 Ultra: supports stable thermal performance for flagship-AI capabilities.

• Galaxy’s industry-leading camera system unifies capture, editing and sharing together in one seamless experience.

• Galaxy’s brightest camera yet: wider camera apertures on Galaxy S26 Ultra for clearer photos and richer detail in low-light conditions, even when zoomed in.
• Enhanced Nightography video: sharper and more vibrant low-light footage with improved noise reduction.
• Upgraded Super Steady video: enables a horizontal lock option to deliver cinematic stability with consistent framing.
• Photo Assist:^[2] users can simply describe what they want to change in their own words, with the ability to edit day scenes into night or restore missing parts of an object, like a bite taken out of cake — all via natural voice interactions.
• Creative Studio:^[3] the ability to change images into various styles and turn ideas into personalised sticker sets and wallpapers, unifying creation and customisation.

• Proactive and adaptive AI experiences that make everyday tasks faster and more efficient, laying the foundation for agentic AI.

• Now Nudge:^[4] timely relevant suggestions that adapt to real-time context, such as automatically suggesting images from the Gallery when a friend asks for photos.
• Now Brief: personalised briefing based on the user’s daily schedule, surfacing relevant content and enabling timely reminders for important events, based on individual context.
• Circle to Search with Google:^[5] a smarter image-based search that explores multiple parts of an image at once enabling faster, more intuitive searching.
• Upgraded Bixby: a conversational device agent for easier and more intuitive interaction with Galaxy devices to navigate and adjust settings in natural language.
• Choice of agents: alongside Bixby, Gemini and Perplexity can streamline everyday tasks like searching and coordinating actions across apps on the user’s behalf — all accessible through a single, simple entry point.

Expanding the Galaxy Ecosystem Experience

Samsung’s MWC presence demonstrates that with deeper integration across products, Galaxy AI enhances convenience, continuity and personalisation at every touchpoint.

Ecosystem highlights include:

• The ability of visitors to explore Galaxy AI features with AI agents that enhance user convenience through the Galaxy Buds4 series.
• Hands-on demonstrations with the newly launched Galaxy Book6 Pro and Galaxy Book6 Ultra that showcase powerful performance and optimised productivity.
• Galaxy Tab S11, delivering enhanced AI experiences optimized for large-screen viewing and multitasking.
• Health Experiences with the Galaxy Watch8 series, offering more personalised insights and wellness interactions for running, sleep and mindfulness.

Intelligent Infrastructure

Samsung is expanding its agentic AI strategy beyond consumer devices and into intelligent infrastructure, extending its leadership from mobile innovation to AI-powered manufacturing and connected health.

Through its AI-Driven Factories initiative, Samsung is accelerating its evolution toward autonomous manufacturing powered by AI. Building on its plan to transition global manufacturing operations into AI-Driven Factories by 2030, Samsung is demonstrating how AI agents, digital twin simulations and real-time data analysis can work together to optimise production, strengthen quality control and enhance operational resilience.

Samsung will also showcase its Connected Care vision, strengthened by Xealth following its acquisition in 2025. By integrating health metrics across the Galaxy ecosystem, Samsung is enhancing Samsung Health capabilities to enable more proactive, personalised and continuous health management. At the clinical level, Xealth enables health systems to integrate digital health tools, care programs and patient data directly into physician workflows across a network of hundreds of hospitals and vendors — allowing clinicians to prescribe, monitor and manage digital care in ways that align with real-world patient needs.

Next- Generation Leadership and Innovation

Reinforcing its design heritage, Samsung is presenting a forward-looking vision for next-generation form factors and emerging technologies, underscoring its long-term commitment to pushing the boundaries of innovation. Through exclusive, hands-on experiences with Galaxy XR and Galaxy TriFold, visitors will see how Samsung continues to lead the industry into the mobile AI era.

The company is also highlighting the Galaxy Foundation, emphasising its commitment to privacy, security, sustainability and responsible development — including advancements in Samsung Knox and hardware-based protective technology.

Supporting Satellite Connectivity for Emergency Communication

Samsung is expanding satellite communication capabilities for Galaxy mobile devices in collaboration with leading telecommunication operators across North America^[6], Europe^[7], and Japan^[8]. Designed to support emergency response and essential communication when traditional mobile networks are unavailable, Samsung has been supporting satellite communication with select Galaxy flagship smartphones and Galaxy A series starting from 2025 and continuously expanding supported model. With capabilities rolling out in phases based on regional network availability and regulatory requirements, Samsung will continue working with network operators and satellite providers to ensure users have reliable access to critical communication tools at crucial moments.

Visitors can explore these groundbreaking AI innovations firsthand at Samsung’s Galaxy Experience Booth in Hall 3 at Fira Gran Via from March 2-5.

Networks Buisness’ AI Vision: Bringing AI Into Every Layer of the Network

Building on the company’s AI leadership across various business portfolios, Samsung is leading the charge in end-to-end software-driven networks. By providing a flexible foundation that seamlessly accommodates high-performance computing platforms (CPUs and GPUs) from leading ecosystem partners, Samsung enables operators to rapidly deploy AI-driven capabilities and scale innovative services. This software-centric approach not only optimises network efficiency and performance but also empowers operators to transform their existing infrastructure into a powerful engine for AI innovation.

Samsung is accelerating the transition toward networks that are fully autonomous by 2027. Central to this vision is Samsung CognitiV Network Operations Suite (NOS), a set of diverse AI-powered network automation solutions featuring Agent Fabric. As a unified, decision intelligence layer, Agent Fabric enables multi-agent systems where specialized AI agents work independently or collectively based on their reasoning. These agents streamline the entire network lifecycle — from planning and installation to maintenance, troubleshooting, optimisation and user experience management, and live demonstrations of multi-agent systems will be presented at the event.

Samsung will also unveil the power and potential of “Network in a Server,” its software-driven, next-gen edge AI solution, opening up new business opportunities for enterprises. By consolidating multiple network functions into a single server powered by the latest processors, enterprises can easily adopt AI services, such as safety monitoring and AR overlays, which require local processing for real-time responsiveness.

The Samsung Networks booth is located in Hall 2, Stand 2M20 and is accessible by invitation only.

[1]Privacy Display feature controls the screen’s viewing angle to limit peripheral vision and can be activated in Settings. Activation for specific apps also available in Settings. Some changes in image quality may occur outside the viewing angle. Some information may still be visible to others depending on factors in the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

[2]Photo Assist requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy and reliability of generated output is not guaranteed.

[3]Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. Accuracy and reliability of generated output is not guaranteed. Sticker sets only compatible with Samsung keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.

[4]Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with certain third-party messaging apps including Samsung Messages, Google Messages, Google Chat, WhatsApp, WhatsApp Business, KakaoTalk, LINE, Signal, Instagram (DM), Tango, NTT Docomo Messages and KDDI Messages. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[5]Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language or device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Not available on apps that prohibit screen capturing..

[6]Satellite communication features will begin rolling out in Canada and the United States in accordance with each carrier’s rollout plan. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary by depending on the OS/One UI version

[7]Satellite communication features will begin rolling out in Spain and the United Kingdom in accordance with each carrier’s rollout plan. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary by depending on the OS/One UI version.

[8]Satellite communication features will begin rolling out in Japan in accordance with each carrier’s rollout plan. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary by depending on the OS/One UI version.

Samsung Electronics Co., Ltd. today announced its strategy to transition all manufacturing operations into ‘AI-Driven Factories’ by 2030. This initiative aims to fully integrate AI across the entire manufacturing value chain — from inbound material logistics and production to quality inspection and final shipment — establishing a next-generation autonomous production environment.

As part of the transition, Samsung will implement digital twin-based simulations throughout its manufacturing processes and deploy specialized AI agents dedicated to quality control, production, and logistics. By strengthening data-driven analysis and pre-validation through these agents, the company seeks to elevate quality standards, operational efficiency, and productivity across its global manufacturing network.

Samsung will also expand AI integration into Environmental, Health, and Safety operations. Through proactive detection and automated hazard prevention systems, the company intends to further enhance workplace safety standards across its production facilities worldwide.

At the center of this transformation is ‘Agentic AI’ —first introduced on the Galaxy S26 series — which is capable of autonomously planning, executing, and optimizing decisions to achieve defined objectives. Building on its advanced AI capabilities developed in the mobile sector, Samsung is extending its expertise into manufacturing to create a robust foundation for on-site autonomy.

Through purpose-built AI agents, Samsung will optimize production workflows, predictive maintenance, repair operations, and logistics coordination — enabling standardized, world-class excellence across every global site.

To accelerate the transition from automation to advanced autonomy, Samsung is progressively introducing humanoid and task-specialized robotics across its production lines, including Operating Robots for line operations and facility management, Logistics Robots for autonomous material handling and transport, and Assembly Robots for precision manufacturing tasks. In infrastructure environments where human access is limited or hazardous, the company will further deploy digital twin-integrated Environmental Safety Robots designed to systematically monitor conditions, identify potential risks, and proactively mitigate on-site hazards.

“The next phase of manufacturing innovation lies in building autonomous environments where AI truly understands operational contexts in real time and independently executes optimal decisions.” said YoungSoo Lee, Executive Vice President and Head of Global Technology Research at Samsung Electronics. “We are committed to leading the transformation toward AI-powered global manufacturing innovation.”

Global Industry Engagement

Samsung will showcase its industrial AI strategy and digital twin-based manufacturing innovation vision at MWC 2026 in Barcelona, demonstrating how industrial AI enhances both safety and efficiency in real-world environments.

Additionally, at the Samsung Mobile Business Summit (SMBS) — which is celebrating its 10th anniversary this year — the company will introduce its ‘governance strategy for expanding AI autonomy’. This strategy consists of embedding safety mechanisms from the initial design stage, ensuring the responsible and trustworthy expansion of industrial AI for its customers and partners worldwide.

SMBS is a private, invitation-only event for key B2B customers and partners, where Samsung shares its B2B strategy and latest technology direction, while also exploring collaboration opportunities across industrial sectors.