As the size of the average screens at home has evolved, so has the technology within them. This provides users with greater detail, colour and motion so content looks even more brilliant in this larger format.

Ushering in the Era of Premium Viewing With Neo QLED 4K

At the forefront of premium screens lie Samsung Neo QLEDs — with state-of-the-art Mini LED and Quantum dot technology that offers superb contrast and vivid, accurate colour reproduction. The exceptional picture quality of the Neo QLEDs is even more evident when taken to a larger screen.

The QN100B 98” — Samsung’s Neo QLED 4K — offers consumers the pinnacle of ultra-fine light control thanks to Quantum Matrix Technology powered by a massive grid of Quantum Mini LEDs. This allows viewers to see every single detail on the screen, even in the darkest of scenes, with deeper colour and contrast. Subtle nuances in light and colour are analysed and shifted scene by scene so that each and every frame is of the highest quality.

Beyond its unrivaled performance as a television for consumers’ favorite movies, shows and games, this screen has been praised by many industry experts and users as well. IMAX recently commended the massive 98” Neo QLED 4K for its performance in their critical reference environment producing a highly accurate precise image.

“After calibrating and reviewing this new model TV, I can tell you that we were excited to see how closely the image quality matches our reference mastering monitor that we use in post-production finishing work,” said Bruce Markoe, the SVP and Head of Post Production at IMAX Corporation. “We see value in using very large, high-quality displays in mastering content for IMAX Enhanced masters. Having a large sized screen with proper image quality creates the best way to apply and utilise our DMR technology during the mastering process.”

▲ Bruce Markoe, the SVP and Head of Post Production at IMAX Corporation

A reference monitor is a specialised display device used for colour grading during post-production. Reference monitors must produce a highly accurate image so teams can create the most precise, high-quality output possible.

In order to provide an outstanding cinematic experience, IMAX films are produced with cameras up to 16K resolution, which means the mastering monitor used must be extremely accurate in order to accurately display the creators’ intent.

Elevate the Premium Viewing Experience With Neo QLED 8K

Stepping above and beyond the already high-performing Neo QLED 4K, consumers find Samsung Neo QLED 8K. These screens offer the dazzling picture quality users have come to expect from Samsung in even more brilliant 8K resolution. Powered by Neural Quantum Processor 8K^[1], the state-of-the-art upscaling neural networks ensure that all content is displayed with utmost precision and immaculate picture quality.

As streaming platforms begin to offer content optimised for a larger 1.9:1 screen ratio, perfect for an immersive cinematic experience, having an 8K TV with premium picture quality is a sure-fire way to future-proof a home entertainment set up.

Premium TV Sales Are on the Rise With Neo QLED 4K and 8K

In fact, more content, better features and more things to do on your TV mean the trend of purchasing larger and larger TV screens is not simply expected to continue to even to grow. According to Omdia, the over-80-inch TV market is expected to grow from 2.8 million units in 2022 to 3.5 million units in 2023 — over 24%.

Samsung’s premium TV lineup has also helped solidify its leadership in the TV industry for an impressive 17 years^[2]. In 2022, Samsung sold a staggering 9.65 million units of QLED and Neo QLED TVs, bringing the cumulative sales to 35 million units since its QLED product launch in 2017.

Samsung also dominated the ultra-large TV segment in 2022, reporting 36.1% and 42.9% in terms of market share for TVs over 75-inches and 80-inches respectively.

“Neo QLED offers one of the most premium viewing experience for large screens over 75-inches, and we believe they are the future of home entertainment,” said Seokwoo Yong, Executive Vice President and Deputy Head of Visual Display Business at Samsung Electronics. “As more content and features become available to consumers, Neo QLED 4K and 8K TVs will help consumers get the most out of these new contents while providing breathtaking visuals packed with lifelike details.”

[1] Neural Quantum Processor 8K Lite applicable to QN700C.

[2] Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia

The collaboration will see three two-hour episodes weekly on Wednesdays between 5-7pm. The first session streamed on Wednesday 2^nd November, with the next two due on the 9^th and 16^th November 2022.

During the livestream episodes, the hosts will kick off with discussing the current Team of the Week before welcoming the weekly guests to chat all things football and FIFA, including the EA Sports Cup, which Guild’s FIFA duo Nico and David are taking part in. They will then dissect what this means for all casual gamers who pay close attention to Team of the Week to then share their picks before it is revealed live on show.

What’s more, each week, the guests will get a chance to take on the hosts at a game of FIFA on a Samsung Neo QLED TV, delivering a dynamic gaming experience with incredible processor and picture quality thanks to advanced motion enhancements and latency reducing technology. To celebrate the launch of the series, viewers at home had the chance to vote for their winner with the opportunity to win a Samsung Neo QLED 4K TV and immerse in an optimal gaming set up themselves.

The first episode opened with special guests Ben Whittaker, Olympic silver medallist Tokyo 2020 and undefeated pro boxer, and Rachel Stringer, broadcaster and host of many FIFA esports broadcasts. During the episode, Ben went head-to-head with TN25 in the first ‘Challenge TN’ competition. To celebrate the launch of the series, viewers at home voted #ben2win or #TN25win as well as liked and shared the live stream on Twitter for a chance to win a Samsung Neo QLED 4K TV so that they could immerse in an optimal gaming set up themselves. Rachel on the other hand, played against Iain to wow the audience with her gaming skills from watching and being around the world’s best.

Zeena Hill, Marketing Director, TV/AV, Samsung Electronics UK&I said: “With the World Cup kicking off in a few weeks’ time, the collaboration between Samsung and Guild Esports will generate excitement and build momentum on the run up to the big game. We are thrilled to be working with Guild Esports to bring forth a truly immersive experience to our audience who are passionate about FIFA and football.”

Nick Westwood, Creative Director, Guild Esports said: “The worlds of real life football and the gaming football community are uniquely linked with performances on the pitch relating to their rating in the game and the weekly Team of the Week – we have long wanted to make a fun chat show format that brings this to life and we are grateful for our partner Samsung’s help in delivering this series.”

The series can be streamed through Twitch: https://www.twitch.tv/guildesports and https://www.twitch.tv/tn25official. Alternatively, the series is also available on:  https://twitter.com/guildesports.

When it comes to generating the best viewing experiences possible on a TV, a balanced array of technologies and features are necessary to determine the picture quality of a display. From resolution to refresh rates, contrast levels to backlight control and colour gamut to upscaling capabilities, all these features work together to create and produce high-quality images on-screen.

Samsung Electronics’ 2021 Neo QLED lineup features technological breakthroughs that deliver immersive and true-to-life viewing experiences like never before – thanks to its tiny LED modules on the hardware level, through to its advanced upscaling processes on a software level. With Samsung’s proprietary Quantum Mini LEDs, Quantum Matrix Technology and Neo Quantum Processor, users can enjoy true-to-life viewing experiences that are better than ever before.

What’s more, Samsung’s Neo QLED 8K TV lineup also features an incredibly thin and stylish Infinity One Design^1, a nearly bezel-less screen providing an even more immersive viewing experience in a sleek design and form factor.

To better understand how three key technologies of the 2021 Neo QLED lineup work together to enhance the overall picture quality experience, Samsung Newsroom is introducing them in dynamic graphic format for easy comprehension.

Manufactured With Precision – Quantum Mini LEDs

Samsung’s 2021 Neo QLED TVs come with an all-new form of light source, Quantum Mini LED. A whole new display technology featuring thousands of LEDs that are much smaller than standard LED modules,² Quantum Mini LEDs reveal accurate and sophisticated image detailing whilst maintaining precise light output.

The secret behind the miniature size of Quantum Mini LEDs is Samsung’s proprietary micro layer technology that mounts micro layers inside the LED itself, as opposed to conventional technologies that pack layers on top of the LED, in order to eliminate unnatural noise among the LED elements and ensure deeper blacks can be displayed without blooming.

4,096 Levels of Lighting Control for Greater Bright-to-Dark Contrast – Quantum Matrix Technology

The 2021 Neo QLED lineup also incorporates Samsung’s proprietary Quantum Matrix Technology, which harnesses enhanced 12-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across an astounding 4,096 levels, four times greater than conventional 10-bit displays.³ This also creates even more possibilities to deliver unprecedented contrast ratio management and deeper shades of black.

But that’s not all. With advanced local dimming control, the 2021 Neo QLED lineup can efficiently distribute power and improve peak brightness, making bright areas brighter and dark areas darker by harnessing unused electric power from dark areas and concentrating it for use in bright areas. Quantum Matrix Technology takes advantage of the Quantum Mini LEDs’ superb hardware characteristics, all embedded in an LED the size of a grain of sand, and offers viewers sharpness and colour volume that is more true-to-life than ever before.

Advanced Upscaling Divided In To 16 Artificial Neural Networks – Neo Quantum Processor 8K

The crisp definition and vivid colours offered by Quantum Mini LEDs and Quantum Matrix Technology are brought to life by Samsung’s powerful Neo Quantum Processor and its AI upscaling capabilities. With 16 multi-modal neural networks running at once, the 2021 Neo QLED 8K TV lineup from QN800A and above delivers smooth and seamless 8K upscaling that meets the needs of the finest home theatres.

Samsung’s Neo Quantum Processor features AI-powered deep learning technologies that mimic the mechanism of human learning and memory, and the 2021 Neo QLED 8K lineup sees a significant upgrade in this technology as the Neo Quantum Processor 8K has grown from featuring one to 16 neural networks. These 16 different neural networks categorise content based on input resolution, quality and more.

Furthermore, since the Neo Quantum Processor 8K includes dedicated upscaling models to precisely upscale content based on various factors including resolution, edges, details and noise levels, its 16 multi-modal neural networks can upscale SD broadcast content, HD videos on streaming services or even FHD content from Blu-ray disks, enhancing the exact aspect of picture quality needed for each content type.

¹ Infinity One Design is offered on QN700A and above. For detailed lineup information, please visit www.samsung.com.

² Compared with LED module height featured in the 2020 Samsung UHD TV, each Quantum Mini LED is 1/40 the size.

³ 10-bit: 2¹⁰ = 1,024 levels of control; 12-bit: 2¹² = 4,096 levels.

Samsung Electronics strives to incorporate environmental sustainability into everything it does. The company’s products are thoughtfully designed to minimise their impact on the environment throughout their lifecycle – from the planning and manufacturing stages to their use and recycling.

This includes using power-efficient semiconductor chips, sustainable packaging and energy-saving technology, and offering consumers the ability to upcycle packaging and old devices. Through tangible solutions like these, the company is empowering consumers to take part in an important mission: conserving resources and reducing their environmental footprint.

These efforts are reflected in the company’s TV lineup, including its 75-inch Neo QLED TV (QN90A). Check out the infographic below to examine how Samsung took a ‘full circle’ approach to sustainability with one of its latest displays.

LONDON, UK – 10th June, 2021 – Samsung Electronics Co., Ltd. today announced that its Neo QLED TVs^[1] became the first in the industry to receive certification of Spatial Sound Optimization from Verband Deutscher Elektrotechniker (VDE).

Different watching environments — for example, a living room, a bedroom, or a terrace — create different sound experiences. The VDE’s Spatial Sound Optimization certification is given to products that offer a consistent sound experience regardless of the surrounding environment.

To reduce such variation in sound, Samsung has added the SpaceFit Sound feature to its Neo QLED TVs, enabling its products to provide a sound experience consistent to a standard listening environment.

Built-in microphones are utilised to recognise the surrounding environment like curtains, carpets, and walls, which can affect the sound. For example, when the TV recognises that the carpet in the living room is absorbing the mid-range and treble sound, it calibrates its sound to surroundings by boosting the mid and the treble.

When the TV is placed close to the wall, the bass sound can be distorted since there is little space between the wall and the TV. ‘SpaceFit Sound’ can recognise the issue and reinforce the bass to provide a clearer sound.

As more and more customers seek to personalise their space according to their lifestyles, TVs are being watched not only from living rooms and bedrooms, but also in workrooms, and even in kitchens.

The sounds reflected off the surrounding walls, ceilings, and floors are much louder than the sound we directly hear. This means users can feel the sounds from the same product differently depending on the unique size and shape of the place and wall materials.

While users were previously required to configure the audio manually, ‘SpaceFit Sound’ automatically recognises the users’ environment so no additional setups are required.

“SpaceFit Sound optimises the sound from content by analyzing user’s surrounding environment,” said Younghun Choi, EVP and Head of R&D Team of Visual Display Business at Samsung Electronics. “What we want is for our customers to just enjoy their TV without any hassle.”

[1] Certified models: Q70A, Q80A, QN85A, QN94A,QN700A, QN800A, QN900A TVs