August 25, 2022 – Samsung Electronics Co., Ltd., today announced a collaboration with Prime Video that offers fans the opportunity to experience exclusive 8K content from the much anticipated The Lord of the Rings: The Rings of Power series only on Samsung’s cutting-edge screens.

Before the September 2nd series premiere on Prime Video, Tolkienites and Ringers alike also will have early access to exclusive content only with Samsung. Today in New York City, Samsung will host an exclusive sneak peek screening event featuring 25 minutes of content from the series’ first two episodes on its three-story LED video wall at Samsung 837 – its flagship experience center. Starting this week, dynamic creative from the series will debut on Samsung’s landmark LED digital screens overlooking New York City’s Times Square, London’s Piccadilly Circus, and Milan’s Piazza del Duomo.

Samsung will be the first to offer series content in 8K resolution through a custom trailer with exclusive scenes. Viewers will have the opportunity to experience the epic journey in unimaginable depth and detail on Samsung Neo QLED 8K TVs and “The Wall” 8K Micro LED displays. Opportunities for fans to access the exclusive 8K trailer will be announced soon.

“Collaborations such as this mark a major milestone in bringing 8K – the most premium display technology – to the forefront for viewers,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “For the first time, fans can experience the stunning imagery of The Lord of the Rings: The Rings of Power on Samsung Neo QLED 8K TVs.”

“When considering how to immerse our global fans in the world of The Lord of the Rings: The Rings of Power, Samsung’s exceptional technology and screens felt like a natural fit,” said Jennifer Verdick, Head of Partnerships, Synergy, and Consumer Events at Prime Video. “Samsung’s depth, detail, and incredible passion for the series has started us on an amazing journey together – one we can’t wait for audiences to experience.”

The leader in the development of 8K display technology, Samsung’s Neo QLED 8K series TV’s deliver the most immersive home entertainment experience available today. Whether it is the stunning vistas of Khazad-Dûm, the majestic forests of the elf-capital Lindon, or the breathtaking island kingdom of Númenor, fans can experience the Second Age of Middle-earth in pristine 8K resolution. Thanks to Samsung’s Neural Quantum Processor 8K^[1], viewers will be enveloped in the scenes with Dolby Atmos and Object Tracking Sound – a Samsung technology whereby the audio follows the action on the screen for immersive 3D surround sound.

For more details, please visit www.samsung.com.

[1] Samsung Neo Quantum Processor 8K LITE applicable to QN700B

LONDON, UK – 30 August 2022 – With the new Premier League season now in full swing, new research from Samsung Electronics UK has revealed the increasing difficulty that Premier League fans are facing when wanting to follow their team live in the stadium for this season, especially as teams raise the cost of tickets for their most loyal fans ^[1].

28% of fans currently find it extremely difficult to purchase live match tickets for their favourite team whilst 44% prefer to watch the team they support on TV as opposed to in the stadium as the cost of making the journey to and from the stadium is too high.

Although there is still appetite for fans to watch their teams live in the stadium, 53% prefer to watch the team they support on TV rather than live in person as their TV provides a similar or better ­­­match day experience at home.

Reasons include that it is more comfortable watching their team from home (43%), the stunning and sharp picture quality on the TV (28%) and that they feel closer to the action at home. 28% felt that watching their team in the stadium isn’t a viable option unless they are a season ticket holder or have been a club member for a long period of time, whilst 18% enjoy the extraordinary sound quality on their TV when watching a live football match.

Following on from the Lionesses stunning victory at Euro 2022 and a record television audience of 17.4 million tuning in, just under two thirds (63%) would like to see more live women’s football being aired on the TV as it offers the same excitement as their male counterparts. Over three quarters (79%) felt that having more live women’s matches on TV will be key in helping to inspire a new generation of female fans and footballers.

As anticipation builds up for the World Cup later this year, fans are looking to enhance their match viewing experience with over a third (36%) stating they plan to upgrade or buy a new TV, whilst 37% will upgrade/purchase a new soundbar. This comes as 60% of fans agree that having a good TV and TV/sound set up is crucial for them to enjoy watching the game.

Dan Hastings, VP, TV/AV, Samsung Electronics commented: “Although fans are finding it harder than usual to obtain match tickets for their beloved clubs, many feel that their TVs can still provide them with a fantastic match day experience at home. Our premium TV and soundbar ranges are packed with incredible tech such as Quantum Matrix Technology Pro and Q-Symphony that allow fans to get closer to the action and ensure they can still follow the highs and lows of their teams each matchday in stunning picture and sound quality.”

Fans can watch their team this season in incredible picture quality and sound on Samsung’s premium TV range, including Neo QLED 8K, 4Ks, and QD-OLED TVs. With Quantum Matrix Technology Pro and a Neural Quantum Processor 8K on the Neo QLED 8Ks, football lovers will still feel part of the action. Fans can also take their audiovisual experience to a whole new level of immersion with Samsung’s Q series soundbars and exclusive Q-Symphony^[2]feature – delivering amazing surround sound without a complicated set-up.

For more information on Samsung TV & AV range, please visit: https://www.samsung.com/uk/tvs/

Research conducted on behalf of Samsung of 2,010 Premier League fans aged 18+ by Opinion matters between 8th– 15th August 2022.

[1] https://www.bloomberg.com/news/articles/2022-05-30/season-ticket-price-list-2022-23-most-premier-league-matches-cost-more-to-see

[2] Q-Symphony is available only with a compatible soundbar. Check for Q-Symphony compatibility on soundbar product specifications

London, UK – 17 March 2022 – Samsung Electronics UK Ltd introduces its much-anticipated 2022 TV line-up comprising its flagship Neo QLED 8K series, Lifestyle TVs and the new Samsung OLED. Central to Samsung’s “Screens Everywhere, Screens For All” philosophy, its latest screen innovations enhance the entertainment experience with more choices in cutting-edge technologies and design than ever, so viewers can enjoy the personalised experiences they desire.

“Samsung aims to inspire people to tailor their tech to complement their passions, preferences and lifestyle – and today’s viewer is looking for that customised experience more than ever. This year, we are truly redefining the role of the TV in the home with more choices of groundbreaking screen technologies, features and designs” said Craig Cunningham, Head of TV/AV Product at Samsung Electronics Europe. “Whether you want your screen to subtly blend into your home décor, immerse you in a stunning 8K cinematic experience, or provide multi-view options for the latest workout, there’s a Samsung screen for you.”

Neo QLED 8K

The pinnacle of Samsung’s premium portfolio and next frontier in colour and contrast, the Neo QLED 8K series delivers a dynamic viewing experience with breakthrough screen technology and features for Samsung’s most lifelike picture yet.

Viewers can immerse themselves in the stunning detail of 8K regardless of the content quality thanks to its Neural Quantum Processor 8K with AI. With Samsung’s growing 8K Eco system, users can simply pair Samsung’s new Galaxy S22 to playback the content captured in native 8K resolution on any Samsung Neo QLED 8K screen.

• Powerful Processing: Whether viewing the slow cinematic excellence of the latest blockbuster or the pulse-pounding action of a sporting event, Samsung’s Neural Quantum Processor 8K transports viewers with immersive, 8K-upscaled resolution to deliver a more lifelike image than ever before.

• Superlative Contrast and Brightness with MiniLED’s that are 1/40^th in size smaller than standard LEDs for greater density, and dramatically improved contrast when combined with the Neural Quantum Processor 8K. Enhancing performance further is a new 14-bit processing and anti-reflective layer to reduce glare and distractions.

• Form factors designed to impress with the unique Infinity One Design featuring a razor-thin panel with depth ranging from 15.2mm to 18.1mmsecured-core PC^[1] requirements. finished off with stainless-steel.

• Audio experiences with a 90W 6.2.4-channel experience, the QN900B helps viewers feel the sound. Take it to the next level by perfectly pairing with a Samsung soundbar – the world’s first built-in wireless Smart TV-to-Soundbar Dolby Atmos connection.

The 2022 Samsung Neo QLED 8K line features three new series – QN900, QN800 and QN700 – and will be available in 55”, 65”, 75” and 85” screen sizes.

Lifestyle TVs

TVs are playing an ever-greater role within the home with an increasing demand for customisation and personalisation. Samsung’s stylish Lifestyle TV portfolio offers a whole host of exciting advancements to enrich the viewing experience and home aesthetic.

In 2022, The Frame takes art to the next level. Samsung’s new Matte Display goes well beyond reducing glare and reflections to improve the viewing experience. Matte Display diffuses light in various angles and directions by introducing an embossed surface to prevent perceived image quality from declining due to daylight or reflection of ambient lighting in the evening.

The Frame offers an updated Art Store that makes content easier to browse, allowing subscribers access to more than 1,600 pieces of art from renowned institutions. For the 2022 Frame, consumers can now enjoy a 2-month free trial, extended from the previous 1-month trial.

The Serif comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give the most premium look and feel.

The Sero, also part of Samsung’s Lifestyle TV portfolio, comes with a range of upgraded features. Matte Display and new smart features are adopted for an optimised vertical screen experience.

The 2022 Lifestyle TVs’ Matte Display is also verified as ‘Glare-Free’ by underwriters laboratories (UL), a leading independent safety science company. UL’s verification validates the ‘Glare-Free’ (Reflection Glare Free/Discomfort Glare Free / Disability Glare Free) claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on illumination (CIE).

The 2022 Frame will be available in 32”, 43”, 50”, 55”, 65”, 75” and 85”, The Serif in 43”, 50”, 55” and 65” screen sizes, and The Sero in 43”.

Samsung OLED

Furthering the concept behind “screens everywhere, screens for all,” Samsung expands its 2022 portfolio with the introduction of Samsung OLED (S95B), giving viewers even more flexibility to choose the technology suited to their needs and preferences.

Samsung OLED brings together the cutting edge performance of the Neural Quantum Processor 4K, the intelligent experiences of the Tizen platform with the incredible sound experiences of Samsung Object Tracking Sound and Q-Symphony with Dolby Atmos. All wrapped up in a thin LaserSlim design.

Powered by the Neural Quantum Processor that is built into Samsung’s flagship Neo QLED models, the S95 also features an OLED brightness booster and perceptional colour mapping to deliver brighter, more accurate highlights and more realistic, lifelike colours.

The new Samsung OLED goes beyond just panel technology for a screen experience well beyond what has been available from OLED TVs to date and offers yet another option for consumers.

The Samsung S95B will be available in 55” and 65” sizes from April.

For more information on Samsung’s TV products, please visit https://www.samsung.com/uk/

[1] Depths vary by model and screen size