LONDON, UK – March 7, 2018 – Samsung Electronics Co., Ltd. the leading global TV manufacturer for the 13^th consecutive year, today launched its flagship line of 2018 QLED TVs and AV products at the 2018 First Look New York event at the American Stock Exchange building in Manhattan. The company unveiled its next generation of QLED TVs to about 1,000 attendees, and demonstrated new, improved features that enhance the TV-viewing experience like never before.

During the keynote presentation, Samsung Electronics President of Visual Display Jonghee Han and other Samsung executives explained how the 2018 flagship TV line offers an unmatched home entertainment experience, meant to remove barriers to setting up and displaying the TV and streamlining access to content in a way that enables consumers to spend more time doing the things they love.

“With our 2018 TV lineup, we are changing the definition of visual display to Intelligent Displays,” said President Jonghee Han. “Designed for total immersion and to enhance the daily lives of consumers everywhere, all while being incredibly easy to use, the new QLED TV lineup provides users with the best viewing experience.”

President Han was joined on stage by executive partners from The New York Times, who discussed some of the new consumer benefits of the 2018 QLED TV lineup. In announcing a new partnership with Samsung, Mark Thompson, President and Chief Executive Officer of The New York Times Company, said, “QLED TV’s Ambient Mode is an exciting new way for viewers to experience The Times’s unrivalled, deeply reported and visual journalism.”

The First Look New York event featured an exhibition for guests to experience the 2018 product lineup and its features hands-on through a series of zones and displays. The exhibition included:

• The large-screen zone, which showcased the stunning picture quality of Samsung’s new lineup with enhanced color and contrast for a variety of situations, such as gaming and watching movies or sports. Samsung also displayed its acclaimed 146” The Wall, Micro LED technology-based modular screen, to be commercialized for home use.
• The movie zone featured Samsung’s multi-dimensional HW-N950 soundbar with Dolby Atmos® and DTS:X, slated to become available later this year. The soundbar demonstrates how vibrant, powerful surround sound can enhance the home entertainment experience.
• The Ambient Mode zone showcased how the QLED TV redefines what it means to be “off” with new technology that transforms the TV into a beautifully functional screen which provides a multitude of information including news, weather and traffic, and which can also play music or completely blend into the wall behind it.
• The new 5-meter (included with QLED TV purchase) and 15-meter (available as an option) One Near -Invisible Connection, with power cord and data cables merged into one durable cord – an industry first – enabling users to place the TV where they want, how they want, without a tangled mess of cords. Samsung’s 2018 Smart TV set-up is simple and can be done on the consumer’s most used device – their mobile phone, via the SmartThings app**.

For more information, visit: Samsung.com/uk/tvs/qled-tv/highlights

*One Near-Invisible Connection applies to Q7F and higher models. One Remote Control applies to NU7400 and higher models.

**SmartThings / Compatible phone and app required.

LONDON, UK – March 7, 2018 – Samsung Electronics Co., Ltd. today unveiled its 2018 home entertainment lineup at the company’s ‘First Look in New York’ event. Samsung highlighted details about its flagship QLED TV models and its expanded lineup of Ultra HD certified, Premium UHD and Super Big Screen TVs. With groundbreaking design elements, enhanced picture quality, and intuitive smart capabilities, Samsung’s 2018 QLED line empowers consumers to enjoy content without distractions – even when viewers are not actively watching.

“Our 2018 lineup of televisions are truly our most innovative and sophisticated yet, designed for today’s consumer who is mindful of the aesthetics of their space,” said Jonghee Han, President of Visual Display Business at Samsung Electronics. “We are excited for consumers to experience our new TV lineup and features that offer more freedom to decide where and how the TV can be best enjoyed within the home.”

Samsung’s 2018 line features new innovations that enrich the lives of consumers by reimagining how TV integrates into the living room, how consumers enjoy their content, and how they interact with their devices.

Highlights of the 2018 lineup include:

Ambient Mode

Ambient mode does away with the black screen and provides useful information throughout the day – even when consumers aren’t actively watching movies and TV. It can play music as well as display news headlines, traffic reports, and weather updates. Ambient Mode can mimic the pattern on the wall behind the TV to create an astonishing visual effect in which the TV blends seamlessly into the wall.

One Near-Invisible Cable*

The new One Near-Invisible cable is a single slim optical cable that combines both consumer’s power and AV data to the TV. Available up to 15 meters, it frees consumers from having to place their TV near data or power outlets.

Smart TV and SmartThings

The QLED line’s smart capabilities offer revolutionary ways to set up the TV and find content. Effortless Login uses the new SmartThings app** to drastically reduce the time it takes to set up a new TV. The new Universal Guide enables consumers to navigate across supporting streaming services and live TV through one intuitive menu. And with Samsung’s new SmartThings consumers can intelligently interact with their TV and a multiple of other devices through the SmartThings app.

Direct Full Array

The Q9F QLED TVs deliver stunning images with pristine contrast through Direct Full Array (DFA) technology. Direct Full Array uses a panel with a series of tiny zones that independently adjust colour and brightness to deliver the deepest black levels and purest whites.

Audio Lineup

Samsung offers four new audio products that offer clear and immersive sound tailored to the different ways that individual consumers set up and use their home theater systems.

• HW-N950: With front-firing, up-firing and new side-firing speakers, the HW-N950 Cinematic soundbar features Dolby AtmosÒ and DTS:X to create an extraordinary cinematic experience that delivers 7.1.4 surround sound.
• HW-N650: Designed for gamers and movie lovers, the HW-N650 Cinematic soundbar features Acoustic Beam Technology that puts consumers at the center of the action.
• HW-NW700: The HW-NW700 Sound+ soundbar features a wall-mounted design that perfectly complements QLED TVs so that they both blend beautifully into any home environment.
• VL550: The VL550 speaker includes a unique metal dial that consumers can attach to any metallic surface and use to control music with the sound of their voice.

Samsung 2018 TV Line Details***

In response to rising consumer demand, Samsung is reinforcing its commitment to Super Big screen TVs. The 2018 Samsung TV line features 11 series across the QLED TV, Premium UHD, UHD and Super Big Screen display range, available in a variety of sizes. Models in the 2018 lineup feature both flat and curved display options.

• QLED TV: Models in the 2018 QLED TV lineup include – Q9F (55”, 65”, 75”), Q8F (55″, 65″), Q8C (55”, 65), Q7F (55”, 65”, 75”) and Q6F (49”, 55”, 65”, 75”, 82”). The QLED TVs are Certified Ultra HD Premium****, feature enhanced color and contrast, HDR10+ compatibility, Ambient Mode, Smart TV enhancements with SmartThings, One Remote Control and the One Near-Invisible Connection.*
• Premium UHD: Models in the 2018 Premium UHD TV lineup include NU8500 (55”, 65) and NU8000 (49”, 55”, 65”, 75”, 82”). The Premium UHD TVs are all Ultra HD certified and feature HDR 1000 powered by HDR 10+ delivering exceptional detail as the creators intended, new clean cable solutions, and Smart TV enhancements with SmartThings and One Remote Control.
• UHD: Models in the 2018 UHD TV lineup include NU7500 (49”, 55”, 65”), NU7400 (43”, 50”, 55”, 65), NU7300 (49”, 55”, 65”), NU7100/20 (40”, 43, 49”, 55”, 65”, 75”)****. These UHD TVs are all Ultra HD certified guaranteeing true 4K colour and clarity and include HDR 10+ delivering unrivalled brightness and shadow detail, clean cable solutions, slim design and Smart TV capabilities.

Samsung’s 2018 home entertainment line will be available in stores beginning March 2018. For more information and pricing on Samsung’s TV and Audio products, please visit: Samsung.com/uk/tvs/qled-tv/highlights

*****One Near-Invisible Connection applies to Q7F and higher models. One Remote Control applies to NU7400 and higher models.

**SmartThings / Compatible phone and app required.

***The product line, details and availability vary depending on the region.

**** NU7120 (40”,43” variants), NU7100 (49”, 55”, 65”, 75”)