NFL – Samsung Newsroom U.K.

Samsung Teams Up With Jason Bell to Launch American Football Jargon Buster to Help Fans From Fumbling the Rules

Wed, 09 Oct 2024 10:08:09 +0000

New research from Samsung reveals that despite the surging popularity of American Football, the vast majority (67%) of Brits are still in total confusion over the rules

To help American Football fans understand the basics, Samsung and American Football ex-pro and pundit Jason Bell, have launched a Jargon Buster Playbook, offering easy explainers so fans understand their foul plays from fumbles and snaps from safeties

Despite this, American Football’s popularity is increasing here in the UK, with nearly a quarter (23%) of UK American Football fans considering purchasing a larger TV screen enjoy and enhance the full matchday experience at home and one in five (20%) are already planning on hosting a Superbowl party in February.

NFL ex-pro and pundit, Jason Bell, pictured with the Samsung 98” 8K TV at Samsung KX, London

LONDON, UK – October 9, 2024 – With the season now in full swing and the London game series underway, the UK has hit peak American Football fever. However, new research by Samsung has revealed that most UK fans are grappling with the basics of the sport, with more than 4.8 million fans pretending to understand the rules.

As the official TV partner of the NFL, Samsung has therefore teamed up with leading American Football pundit and ex-pro Jason Bell, to create the Jargon Buster Playbook – to help fans with a simple, crystal-clear guide to the most common game phrases. Top misunderstood phrases and rules included ‘Post Up’ (25%), the ‘downs system’ (23%) and what the difference is between the AFC and NFC divisions (24%). Others were even lost on some of the most common terms, with 18% not understanding what a quarterback was. Despite this, two thirds of fans (67%) are happily following each game permanently on the blindside.

The research found that a third (32%) of the UK – more than 17 million – are going to be glued to this year’s hotly anticipated season, with the Kansas City Chiefs setting their sights firmly on the unprecedented accolade of three Super Bowl wins in a row.

Some viewers are getting creative to appear ‘in-the-know’, despite not grasping the rules. Among them, 10% admit to frantically looking up terms on their phones during games, while another 9% simply mimic the cheers around them during crucial plays—anything to fake it til they make it.

The research also found that American Football isn’t alone in leaving fans puzzled. Brits are just as baffled by the rules of sports closer to home, with Rugby (18%), Cricket (15%), and Tennis (12%) topping the list of games they watch without really understanding what’s going on.

Despite the confusion, Brits are still embracing American Football with open arms. 20% are already planning a Superbowl party this season and equally one in five will host a social event at home centred around an in-season game. A further 9% have even upgraded their TV to a larger screen to immerse themselves in the action, with a further 23% considering doing so in the coming months. Nearly a quarter (23%) are also considering upgrading to either 4K or 8K, so they watch tackle and touchdown with perfect clarity.

Jason Bell comments: “With this season set to be one of the most dramatic yet, it’s the perfect time to dive into one of the world’s most thrilling sports in the world. As exhilarating as it is, I know how confusing the terminology can be if you’re new to it, making our new Jargon Buster Playbook the perfect tool to break down the basics of the game so everyone can enjoy it.

“With just the three games taking place live in the UK, most UK fans will need a home setup that delivers a front-row experience to the drama. Whether you’re just starting out or you’re a long-time fan, this guide, paired with the perfect TV at home, will help you feel at the heart of the action all season long.”

Zeena Hill, Director of Marketing for TV/AV at Samsung Electronics in the UK and Ireland, said: “With American Football’s popularity booming across the UK, fans across the nation are searching for the ultimate TV and audio upgrade to elevate their viewing experience at home. Our research uncovered an interesting paradox between the increasing appeal of the game and understanding it.

“So we are working with American Football guru Jason Bell to create this basic jargon buster playbook. This combined with the unique clarity and quality of our TVs means fans can now not only watch every detail for the ultimate immersive experience but also can now relax knowing they understand exactly what’s happening!”

Samsung is the official TV partner of the NFL this season, with the partnership extending across the whole season, culminating at this year’s Super Bowl on February 9, 2025. Samsung’s latest 4K and 8K TVs offer unique AI-enabled features – such as AI Motion Enhancer Pro which sharpens and smooths out object motion to follow every element of the game with consistent clarity – delivering the ultimate at-home viewing experience to watch the thrilling detail of every kick, play, sack and touchdown of one of the biggest sports in the world.

To help fans embrace the action head-on this season, Samsung has also teamed up with DAZN to offer a one-week NFL Game Pass subscription included with the purchase of any Samsung TV. Providing fans with additional access to live NFL games and exclusive content, this further solidifies Samsung’s commitment to delivering top-tier sports entertainment to its customers.

Samsung has been the global TV market leader for 18 years^{^[1]} and the latest 4K and 8K TVs offer unique AI-enabled features to take immersive sports viewing to the next level. To find out more about the range, and how you can upgrade, visit: https://www.samsung.com/uk/tvs

To super-size your entertainment, check out the Samsung 98” TV here: https://www.samsung.com/uk/tvs/supersize-tv/

Samsung and Jason Bell’s American Football Jargon Buster Playbook

American Football term	% of brits who do not understand the term	Jason’s Jargon Buster
Fourth down	23%	The final of four attempts a team must advance the ball 10 yards; failure results in the other team gaining possession.
Safety	19%	A scoring play where the offensive team is tackled in their own end zone, awarding 2 points to the defending team.
Fumble	21%	When a player loses possession of the ball during a play, and either team can recover it.
Snap	23%	The action of the centre passing the ball back to the quarterback to start a play.
Quarterback	19%	The player who leads the offence, calling plays, passing, or handing off the ball to advance downfield.
Neutral zone	23%	The space between the offensive and defensive lines at the line of scrimmage, where no player can be at the start of a play.
Penalties	19%	Violations of rules resulting in lost yardage or other disadvantages for the offending team.
Scoring / points system	21%	Touchdowns (6 points), extra points (1 or 2 points), field goals (3 points), and safeties (2 points).
League structure	23%	The NFL is divided into two conferences (AFC and NFC), each with four divisions of four teams; teams compete to reach the playoffs and ultimately the Super Bowl.
Player positions / team structure	22%	Teams are composed of offence, defence, and special teams, each with specialised positions like quarterback, line-backer, and kicker.
Special teams	22%	Units that handle kicking plays, including punts, kick offs, and field goals.
Foul play	20%	Actions that violate the rules and may cause injury or unfair advantages, resulting in penalties.
The difference between the AFC and NFC divisions	24%	The NFL is split into the American Football Conference (AFC) and National Football Conference (NFC), with teams from each competing within their conference to reach the Super Bowl.
Post up	25%	A term generally used in basketball, but in the American Football, it can refer to a player positioning themselves to shield a defender and await a pass.
The downs system	24%	Teams have four attempts (downs) to advance the ball at least 10 yards; if successful, they earn a new set of downs, otherwise, possession goes to the other team.

^[1]Samsung TV has been ranked the no.1 selling TV brand for 18 consecutive years by Omdia.

Samsung Becomes the Official UK TV Partner of the NFL for the 2024 Season

Tue, 17 Sep 2024 15:11:35 +0000

LONDON, UK – SEPTEMBER 17, 2024 – Samsung Electronics UK today announces the start of a new season-long partnership as the official TV partner of the National Football League (NFL) in the UK and Ireland. The partnership will see the duo deliver the ultimate NFL gameday experience at home through Samsung’s large screen, market-leading TVs, to the ever-growing fanbase of more than 16,7 million fans^{^[1]} who follow the game in the market.

The partnership will involve a series of multi-channel activations across the season, to drive awareness of Samsung large screen TVs and soundbars. The collaboration includes special promotional offers, social media, PR, CRM, online, and experiential activations at the three upcoming 2024 NFL London Games throughout October.

Samsung believes the NFL is the ideal sport for customers to benefit from the various sports viewing features that its large screen TVs deliver. Enabling customers to create the ultimate at-home viewing experience to watch the thrilling detail of every kick, play, sack and touchdown of one of the biggest sports in the world.

To kick the collaboration off, Samsung is offering all UK customers the chance to claim up to £500 cashback on the latest large-screen TVs^{^[2]} available from participating retailers including Currys, Harvey Normans, AO and Argos^{^[3]}. There are also opportunities to enter a prize draw to win exclusive tickets to the three sold-out and hotly anticipated games taking place in London in October^[4].

Further marketing activity across the season includes a new weekly highlight series – The 8K Rewind – captured in exceptional clarity and showcasing the 8K capabilities of Samsung’s top TVs. Other activity is planned throughout the season, utilising NFL imagery and focusing on Samsung’s Neo QLED and large screen product range.

Joint experiential activations will take place at the 2024 NFL London Games, held at Tottenham Hotspur Stadium and Wembley Stadium throughout October. This will involve large-scale fan interaction across the game breaks and across all stadium screens.

Zeena Hill, Director of Marketing for TV/AV at Samsung Electronics in the UK and Ireland, said: “We’re extremely excited to be partnering with the NFL, one of the biggest brands in sport. The NFL continues to surge in popularity particularly here in the UK and people are searching for the ultimate viewing set-up, so it was the perfect match for us. With more than 3.4 million fans watching last season’s Super Bowl LVIII ^[5] in the UK alone, this year is set to be even bigger, with an action-packed season already underway.

“Our partnership will showcase our superior large screen clarity and performance combined with our enhanced AI features to deliver truly immersive content for viewers so fans can witness every game in the ultimate detail as if they were in the stadium itself.”

“Samsung is the perfect partner to bring the excitement and action of NFL games on screens to fans across the UK and Ireland,” said General Manager NFL UK and Ireland, Henry Hodgson. “We look forward to working together to give fans the very best NFL viewing experiences across the NFL 2024 season.”

To enhance the collaboration further, Samsung has also teamed up with DAZN to offer a one-week subscription to NFL Game Pass with a purchase of any Samsung TV. Providing fans with additional access to live NFL games and exclusive content, this further solidifies Samsung’s commitment to delivering top-tier sports entertainment to its customers.

DAZN’s NFL Game Pass provides seven-day access to all NFL games ^[6] in that week without additional commitment. Fans are transported to the heart of the action, as they can stream games with authentic US broadcast and halftime analysis, enjoy replays, highlights and shows on-demand, and receive additional access to content, news and commentary. Content that fans can watch includes the 2024 International Games as well as Super Bowl LIX, NFL RedZone, NFL Network, NFL Originals, DAZN programming and more. On-demand NFL content can also be downloaded directly to the DAZN app, so fans can access it while on-the-go.

Samsung has been the global TV market leader for 18 years^{^[7]} and its latest 4K and 8K TVs offer unique AI-enabled features to take immersive sports viewing to the next level. Providing viewers with the closest thing to front row, stadium seats you can get. AI Motion Enhancer Pro sharpens and smooths out object and text motion to follow every element of the game with consistent clarity.

About NFL

The National Football League is America’s most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world’s biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the country.

About DAZN

DAZN is the world’s leading sports entertainment platform across European football, women’s football, boxing and MMA, and the NFL in 200+ markets around the world. DAZN is building the ultimate sports entertainment platform, based on premium sports rights, world-leading tech, and multi-platform distribution. DAZN believes that fans from across the globe should be able to watch, read, bet, play, share, socialise, buy tickets and merchandise, all in one place, with one account, one wallet and on one app.

For more information on DAZN, our products, people, and performance, visit dazngroup.com.

[1]According to the NFL fan tracker there are an estimated 16.7 million fans in the U.K. with around 2.7 million ‘avid’ fans.

[2] Purchase a qualifying Samsung product from a participating retailer from September 11–24, 2024, to be eligible for up to £500 cashback. Claims must be submitted within 45 days of purchase. Promotion Product only to be used under one cashback promotion run by the Promoter. Full Cashback Terms and Conditions can be found here: https://samsungoffers.claims/bigtvcashback

[3] For a full list of retailers please visit https://samsungoffers.claims/sam/tvnflpromotion/en-GB/qualifying

[4] Competition T&Cs can be found here: https://samsungoffers.claims/sam/tvnflpromotion/en-GB

[5] According to the NFL’s official research, Super Bowl LVIII was the most watched NFL game on record for Sky Sports and ITV in the U.K. on television, with a combined total of 3.4M unique viewers (+48% YoY) tuning in to watch the Kansas City Chiefs’ victory over the San Francisco 49ers (25 – 22) in Las Vegas at Allegiant Stadium.

[6] Some blackout restrictions apply. See DAZN.com/NFL for details.

[7] Samsung TV has been ranked the no.1 selling TV brand for 18 consecutive years by Omdia.