LONDON, UK – 07th July, 2023 – Today, Samsung Electronics Co., Ltd, leader of the global TV market for 17 consecutive years^[1] has announced its new 98” QLED Q80C TV in Europe expanding its premium TV line-up and providing even more unique differentiation choices for all picture and design needs.

“In recent years, we have observed a growing consumer desire for larger screens. At Samsung, we are dedicated to providing superior products that improve the lives of our consumers and address their situational needs,” said Jose Barreiro-Lopez, Vice President of the Europe Visual Display Office, Samsung Europe.

“This new, super-sized addition to our QLED line-up is especially exciting, providing a more immersive entertainment experience, making movies feel like you’re at the theatre, sporting events like you’re really in the stadium and gaming like you are in the middle of all the action. At Samsung we open up the world of entertainment, powered by ground breaking technology and complimented with amazing content partnerships. We bring every experience to life.”

Samsung is also offering consumers free delivery and installation worth £585, plus £1000 off when recycling their old TV^[2], as well as a free Q600C soundbar^[3] worth £599, allowing consumers to experience immersive surround sound at home. What’s more, get a free wall bracket^[4] worth £229, spread the cost over 12-36 months at 0% APR representative, benefit from a 5 year warranty and receive 6 months Disney+ worth £47^[5].

Introducing 98” QLED Q80C

Dive into the full power of AI with Q80C. Driven by a 4K Neural Quantum Processor, it uses AI Upscaling technology to enhance image quality to fit a super large screen, enhancing the depth and sharpness of the content^[6]. Combine this with Quantum HDR+ technology, delivering superior black and brightness performance allowing you to see every bit of the crisp detailing. Partnering with the 100% colour volume of Quantum Dot, this allows viewers to see even the brightest of scenes and worlds full of over a billion colours. Enjoy only on Samsung screens, vibrant, authentic colours all validated by PANTONE, bursting into life on your screen. If this makes you want to spend hours immersed in your favourite content, you can also help reduce strain on your eyesight by switching to EyeComfort Mode, an intelligent picture setting designed to automatically adjust the screen’s brightness and tone based on a built-in light sensor and sunset to sunrise information. If viewers are watching the TV during evenings, the EyeComfort Mode will enable the blue light level reducer to allow pictures to appear warmer and more comfortable for the eyes.

Q80C’s SuperSlim design fits seamlessly into your home. Its stunning, super slim and near bezel-less design provides an ultra-clear window into your entertainment. An immersive experience is not complete without incredible sound, and despite its SuperSlim design, sound can boom from this TV. Built into the Q80C, Dolby Atmos provides exceptional sound quality allowing viewers to indulge in their favourite shows with a virtual 3D sound experience. Samsung’s Object Tracking Sound Lite lets you feel every beat of the action, elevated by Q-Symphony to orchestrate TV and soundbar in perfect harmony meaning watchers can have the premium sound experience, with sound playing from both the TV and soundbar together.

SuperSlim Design

All your favourites, all in one place

All Samsung 2023 TVs feature Samsung Smart Hub, an intuitive user interface that seamlessly centralises your entertainment. Gamers will have access to the Samsung Gaming Hub^[7], a cloud-based app with games from some of the world’s biggest developers such as Fornite, Forza and Minecraft Legends, and console games run ultra-smooth on Q80C’s Motion Xcelrator Turbo+. Game like a pro as FreeSync Premium Pro provides tear free, stutter free low-latency HDR gaming, allowing gamers to have an exceptional user experience when playing HDR games, movies and other content.

Love your TV shows? Super-size the content you can view via them too when you access a vast range of entertainment on Samsung TV Plus, free on Samsung TVs. Add a new layer of entertainment with Philips Hue Sync, a partnership that brings a lighting setup that is both immersive and intelligent, syncing beautifully with your viewing or gaming experiences.

The 98” Q80C is available from 7th July.

[1] Omdia research – https://news.samsung.com/global/recognizing-innovative-excellence-samsung-tops-global-tv-market-for-17-consecutive-year

[2] The trade-up discount you receive is an incentive to recycle and to purchase a new Samsung television; it is not a trade-in value for the recycled television. Recycled televisions are non-returnable and have a zero value. If you return the television you purchased for a refund (for any reason) you will not receive any amount or value for your recycled television. You will be required to fully uninstall your television and make sure it is ready for collection at the same time we deliver your new television. We reserve the right to refuse the delivery if you fail to do so. A surcharge equal to the amount of the discount you received will apply if you do not recycle or have your television ready for recycling. Each household may only recycle one of each type of product and will receive only one trade-up discount for each product type recycled.

[3] Purchase from Samsung online by 25.07.23. Free soundbar automatically added at checkout. While stocks last.

[4] Purchase from Samsung online by 25.07.23. Free bracket automatically added at checkout.

[5] Spread the cost – all credit is subject to status and only available to UK residents over 18, with a UK Bank account and valid driver’s license, passport, or identity card. Credit duration is variable, and you could be offered credit at a higher rate than the representative APR set out above based on your personal financial circumstances and what you tell us. For smaller baskets of between £150 and £250 a minimum upfront payment of 20% is required and 12 months fixed monthly payments. For loans above £250, a 10% deposit is required and up to 36 months of fixed monthly payments. By accepting our credit you consent to a credit check being completed which will appear on your credit file. Warranty available on selected purchases between 22 March 2023 and 31 March 2024. Redeem your warranty within 90 days of purchase. For terms and conditions, visit https://www.samsung.com/uk/offer/5-year-samsung-tvwarranty/

[6] AI Upscaling may not apply to PC connection and Game Mode.

[7] Internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.

London, UK – 21 February 2022 – Samsung Electronics Ltd is delighted to announce its highly anticipated new Samsung Neo QLED 8K and 4K TV line-up, which will be available for pre-order from 16^th March until 5^th April. Pre-registration will run from 22^nd February until 15^th March. The range builds on last year’s multi-award winning collection and boasts significant upgrades and state-of-the-art features that represent major advances in quality and performance.

The brand-new, cutting-edge line-up, topped by the flagship QN900B, will comprise six series, with sizes ranging from 43″ up to 85″, providing screens for all.

• 8K Neo QLED
  • QN900B – available in sizes 65″, 75″, 85″
  • QN800B – available in sizes 65″, 75″, 85″
  • QN700B – available in sizes 55″, 65″, 75″
• 4K Neo QLED
  • QN95B – available in sizes 55″, 65″, 75″, 85″
  • QN90B – available in sizes 43″, 50″, 55″, 65″, 75″, 85″
  • QN85B – available in sizes 55″, 65″, 75″, 85″

Ultimate Picture Quality

The Samsung Neo QLED range includes a whole host of exciting advancements when it comes to features. The Quantum Mini LED light source is further enhanced with the addition of 14-bit HDR Mapping (which adds even more details to dark and bright scenes), whilst its Quantum Matrix Technology (which controls, with intense precision, Samsung’s proprietary Mini LEDs) is made even more accurate with Shape Adaptive Light control, allowing viewers to experience every epic moment in jaw-dropping detail.

Super Surround Sound

Offering uncompromising, best-in-class surround sound, Samsung’s Neo QLED TVs are equipped with multi directional speakers and, for the first time, supported by Dolby Atmos® technology, to deliver a truly immersive, cinematic viewing experience. In addition to this quantum leap in sound quality, other stand-out features include its Object Tracking Sound (OTS) which directs the sound to move across the room with the action on-screen. Track every terrifying gasp or hear the roar from the crowd travelling across the pitch with voice tracking which delivers a more realistic human voice.

More than a TV

As well as the enhanced audio-visual experience, Samsung’s smart features are taken to new heights to offer users functionality and customisation like never before. Latest advancements comprise an upgraded Tizen interface providing greater facilitation and content discovery – including Samsung TV Plus’s expanded channel line-up – and a whole new level of personalisation and recommendation. Adding to the ultimate smart home experience, Samsung Smart TV owners will also be able to connect to a number of smart devices, thanks to its in-built Smart Hub. To delight gamers, the Samsung Gaming Hub^[1] will include a dedicated gaming interface for easier access and control. Along with Cloud gaming integration, super-fast response (low input lag), ultra-high refresh rates (up to 4k@144Hz^[2]) and Motion Xcelerator technology will enhance motion clarity for the ultimate next-generation gaming experience. Together, these exciting innovations offer the ultimate home-entertainment

Consumers can find out more about the 2022 Samsung Neo QLED range with product available to purchase from Samsung.com from 6^th April.

[1] Samsung Gaming Hub to launch summer 2022. Features may vary per region.

[2] 4K@144Hz feature may vary by model.

To learn more about how Samsung’s newest TVs tailor sound based on where users place their screen, and how sound has evolved as a tool for fostering immersive home entertainment, Samsung Newsroom sat down with some of the developers behind the displays.

▲ (From left) Engineers Jongbae Kim, Sungjoo Kim and Sunmin Kim of Samsung Electronics’ Visual Display Business.

SpaceFit Does Spatial Analysis Daily to Optimise Sound Settings

Today, with more users watching TV in more places, including living rooms, workrooms, bedrooms, terraces and more, both sitting up and lying down, and at different times of the day, our viewing habits are changing. Now, more users are customising their viewing experience based on their living environment. With this in mind, the developers focused on creating technology that would automatically analyse users’ viewing environments to ensure that they’re always enjoying the best possible sound. The result is SpaceFit, a feature that automatically checks for changes in your living space once a day and calibrates sound settings accordingly.

Here’s how it works. First, a built-in microphone identifies elements that can affect sound, such as curtains, carpets and walls. Suppose the TV is placed in a user’s living room, which features a carpet that we can assume absorbs mid-to-high range sounds. In this case, SpaceFit would optimise sound settings to raise the mid-to-high range sounds accordingly and automatically. It works the same regardless of whether stands, wall hangings and other elements are changed. If the TV were to be moved closer to the wall, then the space behind it would become narrower, which could affect low frequency sounds. SpaceFit allows the TV to notice this change and adjust its settings in advance to produce clearer sound.

The key point to remember is that all of these processes occur automatically. As Engineer Sunmin Kim explained, “SpaceFit is an automated function that does not require that users press a button, and the device won’t send out a ‘testing’ sound. By simply turning it on or off, the TV will analyse the environment based on the sound of the content that the user actually consumes. So all you need to do is just enjoy what is being played on screen.”

This industry-first technology was made possible thanks to innovations that were based on a myriad of data and AI technologies. From sound-absorbing areas, such as what are referred to in sound engineering as ‘dead rooms,’ to acoustically reflective spaces, the team considered both extremes in terms of viewing environments.

“Since there were so many variables to consider, we built up a sufficiently wide learning database and analysed it using machine learning technology. That’s where the AI technologies that Samsung developed kicked in,” said Sunmin Kim, who also noted that the feature “can cover almost any typical space in which a TV may be placed.”

OTS Pro Uses Eight Speakers to Produce 3D Sound from All Corners of the Screen

Content is beginning to make use of a wider range of sound channels, and users’ preferred ways of enjoying that content are also changing. As home entertainment expands and both wide screens and multi-channel sources with immersive formats like films become more popular, it’s becoming commonplace for multiple people to enjoy the same content together. The key here is to widen the ‘sweet spot’ – the location from which users can enjoy optimal sound even at the outside edges of the screen. As content grows more varied and screens become bigger, sound, too, must evolve in a way that enhances users’ enjoyment.

Object Tracking Sound (OTS) technology, a feature that tracks the movement of objects on-screen using the TV’s multi-channel speakers, is allowing Samsung to take users’ enjoyment to the next level. Neo QLED 8Kincludes an enhanced version of the technology, OTS Pro, and adds two centre speakers to previous models’ six-speaker setup, for a total of eight. When an object on-screen moves, the speaker located in the optimal spot for expressing the movement produces sound, matching what the viewer sees on their screen. The immersive sound setup enriches the left and right stereo experience and the 3D effect, taking the viewing experience to new heights by making the user feel as if they were standing in the middle of the action.

“Often, when consuming content on a large screen, viewers watching the TV from both sides notice that sound produced at the centre of the screen seems like it’s being produced in only one side,” said Engineer Jongbae Kim. “That’s why we added a centre speaker between the left and right sides. The combination of the newly added centre speaker and OTS Pro gathers sound in the middle of the screen, makes voices clearer, and expresses sound’s position more accurately, without distortion.”

If a speaker were to actually be placed at the centre of a TV, it could clash with the overall design concept. The developers solved this issue by attaching a tweeter applied with a wave guide to the rear of the device. “If a speaker were to be placed on the back, sound would disperse in all directions and bounce off the walls, reducing clarity,” said Engineer Sungjoo Kim. “We needed a technology that drew sound toward viewers when they were in front of their TV. Employing a hole array technique enabled us to ensure that sound would travel well from a tweeter to the front of the display.”

The team’s efforts to balance sound also extend to Samsung’s next-generation MICRO LED display. Because the bottom of this large screen can almost reach the floor of users’ living rooms, if users connect their display to a multi-component home theater setup, there may not be space to place a center speaker.

“The 110-inch MICRO LED lineup features a μ-Symphony function, which allows you to use the built-in speaker as the center speaker,” said Jongbae Kim. “This means that you do not have to use a separate centre speaker for your home entertainment system because MICRO LED’s multi-channel speaker fills that role. Because sound comes from the centre of the screen, there is no sound-image mismatching, and the user enjoys a cinema-like experience.

Making Use of Each and Every Piece of an Ultra-Slim Design

The Infinity Screen, a unique aspect of Samsung’s TV design, maximises immersion by making bezels nearly invisible. It also posed a unique challenge for the developers, requiring them to explore how to best mount multiple speakers within the device’s slim form.

“In the past, a duct structure was used to draw the low frequency sound from the inside of the woofer speaker to the outside,” said Sungjoo Kim. “This type of design is capable of generating unwanted noise resulting from air turbulence. So, for the 8K models, we decided to take a ‘passive radiator’ approach that allowed us to produce rich, low-pitched sound. This not only enabled us to use the limited space inside the slim TV more efficiently, but it also allowed us to create rich and pure sound.”

“By exposing the diaphragm of the woofer and the passive radiator on the back of the TV,” he added, “it became possible to visualise Neo QLED’s sound performance in an interesting and intuitive way.”

It’s just one of Neo QLED TVs’ many innovative, out-of-the-box design elements. To help accommodate for increasingly thinner panels, components that used to serve basic functions have been given new roles. “We used part of the rear cover of the TV as an acoustic component that guides the direction of sound to the sides,” said Jongbae Kim. “We also reinvented the design of the ‘slit vent,’ a component inside the rear cover that extends from the centre tweeter to the bottom and was previously used to emit heat, to improve acoustic performance by controlling directivity. We utilised each and every part as much as possible, which means that no element of the design is without purpose.”

Delivering Rich, Realistic Sound

The developers have also gone to great lengths to gain a deeper understanding of the content users enjoy as part of an effort to provide better sound performance. For example, when analysing sports content, they focus on reproducing the sound of the crowd, while for music, they try to create a stable sound stage. For movies, they conduct constant analysis to ensure that dialogue comes from the centre of the screen.

“With speaker form factors changing, upmixing is becoming more important,” said Sunmin Kim. “Input channels are becoming varied, and the average number of speakers is increasing from six to eight, which adds up to countless combinations of inputs and outputs.

“Let’s say you’re enjoying two-channel content. Here, instead of sending signals blindly through eight speakers, it is important to understand the mixing characteristics of the content and send each signal separately. Samsung’s unique technology makes this possible using an optimised algorithm that’s based on AI.”

Samsung TVs have led the global market for 15 years running, and the user data that the company has accumulated thus far has been an invaluable asset. As countless families across the world use Samsung TVs, the ubiquity of the company’s displays offers an opportunity to think about what’s next. Sungjoo Kim hinted at what Samsung has in store. “We are systematically building a deep learning network that is based on numerous data,” said Kim. “In addition, we are going to firmly establish our position as a global leader by discussing technologies needed in the mid-to-long term with Samsung Electronics’ overseas AI research centres.”

In response to an ever-growing flood of content, the developers are committed to helping Samsung TVs deliver a sound experience that’s as close to reality as possible.

Screens are getting bigger, designs are getting slimmer, and content is becoming more varied. Keeping pace with trends, increasing speaker channels and doing so in three dimensions, and advancing our AI technologies to allow channels to better correspond to one another will bring us closer to delivering realistic sound. This may ultimately lead us into an era where you do not need a remote control to adjust sound settings.

Look forward to more Samsung TV innovations designed to maximise users’ viewing experiences.