“At Samsung, we are committed to delivering cutting-edge display technology that enhances the gaming experience,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “The new Odyssey monitors represent a significant leap forward in innovation, visual quality and performance, empowering gamers to fully immerse themselves and perform at their best.”

Entering the World of 3D Gaming on the Odyssey 3D

The new Odyssey 3D (G90XF model) 27” monitor introduces a groundbreaking 3D gaming experience that does not require dedicated glasses. Advanced eye-tracking technology and a proprietary lenticular lens deliver a natural-looking high-definition 3D image, accessible through the Odyssey 3D Hub app¹, which makes the action jump out of the screen to bring new energy and immersion to games and video content.

Samsung is actively collaborating with major game developers to make the most out of this 3D technology. These collaborations include:

• Nexon for The First Berserker: Khazan, launching on March 28
• Neowiz for the critically acclaimed Lies of P. The company’s first downloadable content (DLC), Overture, is scheduled for release this summer.

The partnering developers now have an unprecedented level of control over 3D effects, enabling them to bring their creative visions to life with precision. Samsung plans to continuously expand its partnerships with more global game studios.

In addition to 3D gaming, the Odyssey 3D features AI video conversion, which can transform video content into 3D, breathing new life into nearly all content². Every scene of compatible content is analyzed and converted to 3D for consistent 3D effects with less eye strain.

The Odyssey 3D also boasts impressive gaming performance. A 165Hz refresh rate and 1ms Gray-to-Gray (GtG) response time keep gaming responsive and smooth on its 4K screen, while AMD FreeSync Premium and NVIDIA G-SYNC Compatible reduce choppiness and screen lag, even during fast and complex gameplay.

Edge Lighting takes 3D immersion to the next level by filling the gaming environment with lighting that adapts to games. It fills the space under the monitor with colours that synchronize with the screen’s lighting, enhancing the 3D screen and bringing game environments into real life.

Odyssey OLED G8 Features Highest Pixel Density on a 27’’ Screen

The unmatched picture quality of OLED gets a performance boost on the new Odyssey OLED G8(G81SF model). Available in 27” and 32” models, the 27 is a Samsungfirst 4K monitor that has 166 pixels-per-inch — the industry’s highest pixel density for a screen that size —with a 240Hz refresh rate. Both sizes of the OLED G8 bring groundbreaking performance and visual quality together.

The new 4K QD-OLED visuals deliver amazing details, with enhanced colours and contrast ratio from any viewing angle thanks to quantum dot technology. Boosted by VESA DisplayHDR TrueBlack 400, it delivers near-infinite contrast that makes vibrant colours pop, even at the high, typically 250nit brightness. Glare Free technology certified by Underwriters Laboratories (UL) allows the screen to produce less reflection, reducing distractions during use.

The screen’s image is protected by Samsung OLED Safeguard+. The proprietary Dynamic Cooling System uses the industry-first Pulsating Heat Pipe to diffuse heat five times better than standard graphite sheets, without adjusting brightness. This protects the screen from burn-in, prolonging the life of the screen.

The 240Hz refresh rate and 0.03ms GtG response time make the Odyssey OLED G8 a top performance gaming monitor, with fast and smooth screen movements. It supports AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible to prevent stuttering, tearing and jittering. These performance features combine to make gaming ultra smooth, responsive and immersive.

The Odyssey OLED G8 also makes a stylish addition to any gaming setup. The slim metal design fits any aesthetic, while Core Lighting+ surrounds the user with lighting based on the screen. And it’s all easy to set up, thanks to the ergonomic stand.

Odyssey G9 Allows More Gamers To Experience Curved Ultrawide Gaming

The Odyssey G9 (G91F model) brings ultrawide gaming to more people with a simplified approach that does not sacrifice performance. Its 49’’ Dual QHD display features a 1000R curve, wrapping high-quality visuals and exciting gameplay around the user.

A 144Hz refresh rate and 1ms GtG response time keep gameplay responsive and quick, while AMD FreeSync Premium Pro allows the action to flow without tearing or stuttering. The VESA DisplayHDR 600 certification brings colours to vivid life with clarity, while HDR10+ GAMING enhances the screen with optimised brightness, contrast and colour range for a dynamic picture.

The Odyssey G9 also delivers exceptional multitasking ability, with Picture-by-Picture and Picture-in-Picture features. With these, two different devices can be viewed at the same time, with flexible size options available in Picture-in-Picture mode. The Odyssey G9 also helps users get to games faster with the Auto Source Switch+, which detects connected devices and automatically displays them when they are turned on.

ViewFinity S8 Encapsulates Comfort and Efficiency

In addition to the 2025 gaming monitors, Samsung is launching the 37” ViewFinity S8 (S80UD model), the largest 16:9 4K Samsung monitor to date. With a screen approximately 34% larger than the previous model, the ViewFinity S8 maximises productivity and efficiency on its 4K screen. HDR10 and the ability to accurately portray 1 billion colours give professionals the tools to do their jobs effectively and efficiently.

The ViewFinity S8 is designed for comfort and efficiency. Its ergonomic design is certified by TÜV Rheinland as an Ergonomic Workspace Display, and its Intelligent Eye Care is TÜV-certified for reducing strain on users’ eyes³. Devices can be connected to use for work through a 90W USB-C connection, and multiple inputs can be controlled on the monitor with a keyboard, video and mouse (KVM) switch, making it easy to connect work and leisure devices to the multipurpose monitor.

Pricing & Availability

The new Odyssey 3D (RRP £1899.99), Odyssey OLED G8 (27” RRP £1149 / 32” RRP £1249) and Odyssey G9 (RRP £949.99) will be available for pre-order in the UK starting 02 April before general sale on 16th April. For more information, please visit here.

¹Odyssey 3D Hub must be installed. The app can be downloaded from Samsung.com or Microsoft Store. Only the games that are specified in the Odyssey 3D Hub can be transferred for 3D gaming.

²To activate 3D conversion, Odyssey 3D Hub must be running in the system tray and video must be in full screen. Some video players may not support 3D conversion. 3D conversion is not available for DRM content or when HDR mode is enabled. 3D conversion only supported with NVIDIA graphics cards. RTX 3080 or higher recommended. For optimal 3D performance, the following PC specifications are recommended: CPU: Intel i7 or higher, AMD Ryzen 7 1700X or higher.

³Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.

“At Samsung, we are proud to constantly innovate to improve consumers’ everyday lives. Over the past year, technologies that were once ‘nice to have’ became a need, as our homes became offices, schools, gyms, and more,” said James Fishler, Senior Vice President, Home Entertainment Division, Samsung Electronics America. “The role of the TV in our lives has grown—and in 2021, Samsung continues to redefine the role of TV around the needs and passions of consumers.”

For decades, TVs were seen simply as a way to watch movies and shows; now, TVs are serving as conference rooms and fitness hubs. By taking advantage of many features for the first time this past year, people are re-examining the role that their TV plays in their lives.

Beyond Samsung’s innovative approach to new features, our leadership in picture performance has made Samsung the number one global TV manufacturer for 15 consecutive years. In 2021, Samsung continues to break new ground to offer consumers extraordinary viewing experiences.

MICRO LED Comes Home

With superb brightness, deep blacks, and breathtaking image quality, MICRO LED technology offers a groundbreaking viewing experience that lasts. Its inorganic LEDs help prevent burn-in and ensure the screen stays vibrant over its lifetime.

In 2018, Samsung introduced MICRO LED in the form of “The Wall”—a configurable system of modules that can reach an astounding 292 inches for an experience like no other. With its inherent flexibility, “The Wall” requires professional installation in a home or business environment.

In 2021, Samsung brings all the power of MICRO LED technology in the form of a traditional TV experience. Now, consumers can take home the cinematic experience in a beautiful edge-to-edge screen design, with no need for professional assembly and installation. MICRO LED is available in 110’’ and 99’’ sizes globally beginning at the end of March; an 88’’ size is launching this fall; and a 76’’ is on the future roadmap.

MICRO LED can become 4 screens in one. With 4Vue (Quad View), consumers can watch up to four sources of content simultaneously. Keep up with multiple sports at once, or stream a walkthrough while playing a video game. MICRO LED brings true-to-life picture quality at an enormous scale—out of the box.

Samsung Neo QLED Fits Any Home and Every Passion

As people turn to TVs as an outlet for their passions, Samsung developed Samsung Neo QLED to enhance the viewing experience, no matter what you are watching. The Samsung Neo QLED viewing experience is defined by our proprietary Quantum Matrix Technology and works with intense precision to control our new, ultra-fine Quantum Mini LEDs. It works in tandem with our AI-powered Neo Quantum Processor to deliver our most intense blacks, brightest lights, and next-level upscaling technology. Smarter than any Samsung TV has ever offered, Samsung Neo QLED delivers an ultra-realistic picture—whether you are watching a football game, or playing one on your gaming console. And at just 1/40^th the size of conventional LEDs, Quantum Mini LEDs also allow for super slim TV designs.

Samsung Neo QLED also offers features that level up gaming. Together with QLED, it offers cutting-edge capabilities that make them a phenomenal companion to next-gen gaming with Xbox Series X. In addition, Samsung Neo QLED and QLED let you see virtually every detail with incredible 4k clarity, a silky-smooth 120 frames per second, and a low 5.8ms response time.

In order to further deliver optimised gaming performance to the 2021 Samsung Neo QLED and QLED line, Samsung has also partnered with AMD to develop the first TV with Freesync Premium Pro support for both PC and console games to deliver a truly exceptional HDR gaming experience. Additionally, Samsung’s new Game Bar helps players quickly monitor critical aspects of play. You can use it to access Samsung’s Super Ultrawide Gameview, which brings ultra-wide aspect ratios—traditionally only available on gaming monitors—to the TV.

For those with a passion for fitness, Samsung Neo QLED brings athletic training and healthy living to the home. Last year, when people weren’t able to go to the gym, many sought ways to stay fit at home. Samsung Health, a comprehensive fitness and mindfulness platform which launched in the spring of 2020, met this need. Samsung Health helped us stay fit with partner apps for every style of fitness and health, along with seamless connectivity to mobile devices and wearables.

In 2021, Samsung Health adds the benefit of a Smart Trainer. With an optional camera sold separately, the Smart Trainer utilises AI to analyse your posture and provide real-time feedback to improve your form as you follow instructional videos.

In 2021, Samsung Neo QLED’s 8K models (QN800A and QN900A) will be available in 65’’, 75’’, and 85’’ sizes, while the 4K models (QN94A, QN90A and QN85A) will reflect an even wider selection, starting at 50’’.

TV Technology That Reflects Your Style Indoors or Outdoors

Consumers today expect experiences tailored to their needs, personal tastes, and style. The Lifestyle TV category offers screens designed for every consumer and every space—in and outside the home.

The Frame transforms the TV into a gallery of fine art that can be endlessly personalised to match your home, or suit your mood and taste. With new partnerships in the Art Store*, like NAVA Contemporary and Etsy, The Frame features more original artworks to match individual tastes. The new and improved Art Store platform makes it easy to flick through a growing library of over 1,400 artworks from world-renowned institutions – spanning the classics and the contemporary*. And with fine-tuned AI-based recommendations, it’s never been easier to find what you love, collect your favourite pieces, and curate your very own art exhibition. The Frame also features increased storage space from 500 megabytes in 2020 to 16 gigabytes in 2021, so you can store (and showcase) up to 1,200 of your very own photos (all) in UHD quality. From iconic masterpieces and modern marvels to stunning photography, The Frame Art Mode brings you ever-more options to reflect your taste and reinvent your everyday space.

This year, we have redesigned 2021 The Frame and made it slimmer than ever – just 24.9 millimeters thick, about the same depth as an actual picture frame. Additionally, we bring you a variety of ways to have The Frame fit to and blend into any living space—from the Slim Fit TV Wall Mount to hang it like a real picture frame, One Connect Box’s easy cable management solution, to interchangeable bezel colours and styles**. You can choose to have 2021 The Frame blend in, or stand out. Either way, it’s a one-of-a-kind TV that looks just as spectacular – off, or on.

Samsung is also offering a new way to display the 2021 The Frame, with My Shelf, a new accessory releasing globally later this year that lets you create a tailored wall with personal touches to complement your screen and décor. My Shelf can be attached to the 55”, 65”, and 75” Frame sizes.

For those who miss the movie theatre experience, The Premiere, the industry’s first triple laser projector with 4K resolution, represents the next stage in home cinema—all in a compact package. Traditional beam projectors can be clunky and difficult to set up—and even if they offer a big screen, the resolution is sometimes far below an ordinary TV. The Premiere’s minimalist design, with rounded edges and a fabric finish, fits neatly into any home. Just position the Premiere around 5 inches or further from a monotone wall or ALR screen, and break out the popcorn.

In 2020, Samsung took its industry-leading picture and smart TV entertainment experience from inside the home to the yard—just as consumers were looking to get outdoors. With The Terrace, our first outdoor TV, consumers can enjoy the picture quality, audio performance, and smart features they expect from Samsung outside. And they can do so worry-free; The Terrace is weather-resistant, with an IP55 rating to protect against water and dust. It is also simple to install, and easy to connect to cable service and a Wi-Fi network. The Terrace is available in 55”, 65”, and 75” as well as the option of a IP55 weather rated Terrace Soundbar.

The Terrace Soundbar offers dynamic sound that redefines the dimensions of home theatre. Right out of the box, The Terrace delivers high-quality sound and a deep and clear bass sound from its built-in woofers. For those who want to customise their TV’s sound output, The Terrace has Wi-Fi and Bluetooth connectivity, allowing it to be paired with The Terrace Soundbar or other devices. To offer the clear, rich sound for immersive audio experience, The Terrace Soundbar features distortion cancelling technology regardless of the surrounding environment.

Screens Suited for Every Need – From Productivity to Play

In 2020, the relevance of the monitor at home changed dramatically. For many, this meant additional screens for multiple needs. Suddenly, a screen that was used to shop online or surf social media became critical to daily life, as consumers used it to make the most of work, school, and play.

To fulfill this demand, the Smart Monitor is Samsung’s first “do-it-all” monitor—uniting the best of monitor and TV. Smart Monitor is compatible with Wi-Fi, Bluetooth, Wireless DeX, and Apple AirPlay 2, letting consumers work from anywhere without needing to connect to a PC. With AirPlay 2, customers can stream, control, and share their favourite content directly from their iPhone, iPad, or Mac to their monitor. When you need to relax, you can enjoy your favorite shows by turning on the Smart TV platform and accessing your preferred streaming apps. Smart Monitor helps consumers stay productive when they need to be—and entertained when they need a break.

In 2020, the Odyssey G9 gaming monitor generated a lot of buzz—this year, Samsung is leveling up the experience with a Quantum MiniLED display and premium gaming features. The 1000R screen curvature, combined with Quantum MiniLED display technology, gives gamers an experience unlike any other. The new G9 joins Samsung’s full lineup of curved and flat Odyssey gaming monitors.

To enable a new way of learning and working while staying safe, we are introducing the Samsung Interactive Display FLIP 75-inch, a digital whiteboard you can write, draw, and edit on. The Flip offers connective features for hybrid working and learning to help consumers succeed—whether in the classroom, the office, or at home. With optimised 4K picture quality and easy-to-read visuals, a team of up to 20 can work simultaneously to sync personal devices for real-time content sharing. The Flip allows users to see a coworker’s or teacher’s presentation as if they were there in person—offering the ability to work together while staying safe. Designed to foster greater collaboration, increase productivity, and enable a seamless exchange of ideas, the 75” display joins the 55”, 65”, and 85” display.

Sound That Matches the Visual

For a full, deep and rich immersive experience, the Q950A boasts the industry’s first 11.1.4 channel sound bringing you right into the centre of the action. For those who play music from their mobile devices, AirPlay 2 is included and Tap Sound makes it as simple as tapping a device to the soundbar. The Q950A, Q900A and Q800A have Alexa voice assistant built-in —making it easy to take full control of the listening experience.

Passions, Style, Tastes, and Needs

In 2021, Samsung complements your passions, adjusts to your tastes, and delivers performance that enhances all experiences. From the pinnacle of luxurious performance in MICRO LED, to the aesthetic appeal of The Frame, Samsung redefines the role of the TV in your home—at a time when the TV is more relevant than ever.

For more information on Samsung’s products, please visit https://www.samsung.com/uk/

*Art store subscription requred to access full selection. Fees apply to subscription service.

**Customisable bezel each sold separately.

As well as capturing the attention of game fans, Samsung’s Odyssey monitors have also caught the eye of all kinds of creatives, inspiring unique pieces of art. In order to commemorate these innovative monitors, Samsung has collaborated with  paper cup artist Soo-min Kim, who creates remarkable miniature artworks that harness the curved surface of paper cups as a canvas.

Check out the video below to see some of Kim’s singular creations, inspired by the groundbreaking Odyssey G9 and G7 monitors.

The Odyssey portfolio’s premium performance has been certified by TÜV Rheinland, a leading international certification organization, which recognized the Odyssey monitors with the industry’s best high performance 1000R Curved Display and Eye Comfort certificate. The Odyssey G9 is also the first monitor certified to support HRD10+, enabling it to deliver games and content in groundbreaking quality through a combination of Quantum dot technology and an HDR1000 panel.

Moreover, the innovative design of the Odyssey G9 won the CES 2020 Innovation Awards in the Computer Peripherals and Accessories category.

“Following our recent announcement of the Odyssey G7 curved gaming monitor, the G9 now joins the portfolio as the first dual QHD gaming monitor with 1000R curvature. This further solidifies Samsung’s leadership in the global gaming monitor market, with innovation happening at an unprecedented rate,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “Samsung’s Odyssey G9 curved gaming monitor takes immersive gaming to the next level, giving any gamer the upper hand.”

Addressing gamers’ needs for lightning-fast speed, minimal distractions and maximum responsiveness, the G9 comes with Samsung’s latest display innovations.The 49-inch G9 is the world’s first Dual Quad High-Definition (DQHD; 5120×1440 resolution) gaming monitor that offers an industry-first, deep and immersive 1000R curvature. The G9 is set to deliver a powerful combination of features under the hood, including rapid 1ms response time with a 240Hz refresh rate and crystal clear QLED picture quality for gaming in dual QHD. The Odyssey G9 further presents a groundbreaking gameplay experience, with dynamic and seamless action scene-by-scene enabled by NVIDIA G-SYNC® Compatibility and Adaptive Sync on DP1.4.

In addition, the G9 pursues an innovative and futuristic design with a glossy white exterior. It also houses Infinity Core Lighting, which allows 52 different colors and five lighting effect options behind the display. The design and lighting effects stand out from the competition and complement any gaming setup.

Samsung’s G9 will be globally available in June. For more information, please visit www.samsung.com/uk/monitors/monitor-cg95/

*Source: IDC Worldwide Quarterly Gaming Tracker, 2019 Q4 data