Annika brings a wealth of business and leadership experience to Samsung UK & Ireland, having previously held senior positions at 20^th Century Fox and, most recently, at Three UK, as GTM and Channel Management Director.

Throughout her time within the telecoms and entertainment industries, Annika has demonstrated impressive acumen in transitioning brands to a digital-first approach while maintaining commercial success. In her new role, Annika will be instrumental in driving end-to-end consumer channel excellence across online, digital, call centres and retail.

Speaking of her new role, Annika Bizon said: “I’m delighted to be joining Samsung, a brand that is at the cutting-edge of technology and innovation. The opportunity to shape the direction and future of Samsung’s omnichannel operations [in the UK & Ireland] is incredibly exciting and I can’t wait to work with such a passionate and talented team.” 

Conor Pierce, Corporate Vice-President, Samsung UK & Ireland added: “I am thrilled to welcome Annika into the fold. Her experience is second–to-none and she is the ideal person to lead omnichannel excellence as we embrace a new era of retail. Annika joins Samsung at an important point in our customer experience journey and I look forward to working alongside her to deliver further growth in 2021.”