LONDON, UK – January 16, 2024 – Samsung Electronics Co., Ltd. today announced that its 2024 edition of The Frame has earned Pantone Validated ArtfulColor certification from Pantone^[1], a globally renowned authority in colour standards. This certification highlights The Frame’s advanced adaptive colour technology, which ensures an exceptional colour reproduction capability that meets Pantone’s rigorous standards for authentic colour that is nearly indistinguishable to the human eye under standard lighting conditions.

“Consumers are expecting more out of The Frame,” said Yongjae Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “Our aim is to always provide the best possible customer experience, and in the case of The Frame, this is accomplished by giving users a display that portrays art in a way that is true-to-life. We’ve achieved this with the Pantone Validated ArtfulColour certification and will continue to work towards optimising the viewing experience further.”

Pantone Validated ArtfulColor evaluates if displays can faithfully simulate a range of physical Pantone Color cards and Pantone SkinTone colour cards under CIE^[2] standard illuminant D65, which portrays illumination that is more-or-less equivalent to that of the average midday light in Western or Northern Europe. The Frame is the world’s first display in the industry to meet this stringent validation, reaffirming Samsung’s leadership in colour fidelity that was first recognized by previous Pantone Validated status across all QLED TVs in 2022.^[3]

“After evaluating Samsung The Frame in standardised ambient lighting, we were very pleased with the high quality of the on-screen Pantone colour reproduction,” said Iain Pike, Senior Global Director of Product and Licensing at Pantone.  “These results are duly reflected in the award of the world’s first television to earn the Pantone Validated ArtfulColor designation. Visually, we can also confirm the lifelike quality of the displayed colours and skin tones compared to the physical swatch cards, as observed by our technical team during the evaluation process. This is a truly unique, value-added capability of Samsung The Frame we tested.”

The Frame’s Art Mode is specifically designed to exhibit artwork and photographs with true-to-life colours under standard lighting conditions such as at homes or galleries. It offers viewers an immersive and authentic art viewing experience by intelligently adjusting brightness and hues to optimise the image for ambient lighting conditions.

Leveraging Samsung’s cutting-edge QLED display technology, The Frame has previously received Pantone Validated and SkinTone Validated approvals for its precise emissive rendering of the full gamut of Pantone SkinTone colours and the vast spectrum of all 2,390 colours contained within the Pantone Matching System (PMS). The Frame also comes with a Matte Display — which significantly reduces glare and reflections — bringing the extensive collection of approximately 2,300 artworks from the Samsung Art Store to life.

For more information on The Frame, visit http://samsung.com.

[1] Pantone company provides a universal language of color, called Pantone Matching System(PMS), that enables color-critical decisions through every stage of the workflow for brands and manufacturers.

[2] Commission Internationale de l’Éclairage, or International Commission on Illumination, in English.

[3] https://news.samsung.com/global/2022-samsung-qled-and-lifestyle-tvs-recognized-by-top-global-certification-institutes-for-eye-comfort-safety-and-color-accuracy

“ViewFinity is the summation of Samsung’s goal to deliver the most precise and functional monitors to businesses who require pinpoint accuracy and consistency throughout their work,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “We’re proud to offer this monitor to designers, artists and professionals who will use our technology to create new ideas and experiences that realize their full potential.”

The Samsung ViewFinity S8 is available in 32” and 27” models to give high performance in the most popular screen sizes. Pro-grade UHD resolution is combined with a wide colour gamut up to 98% of DCI-P3 and Video Electronics Standards Association (VESA) DisplayHDR 600^[1] for more range, accuracy and nuance. Professional factory calibration ensures up to one billion colours are projected in crystal clarity on the IPS panel, which creates vibrant colour reproduction and contrast while working on the most complex visual and design projects.

Moreover, Samsung ViewFinity S8 received the ‘PANTONE Validated’^[2] recognition in display from PANTONE^[3] — meaning the models authentically reproduce more than 2,000 colours as well as the newly added 110 skin tone shades which can be found in the PANTONE SkinTone Guide.

As the world’s first UL^[4] verified Glare Free monitor, Matte Display is applied on the top of the panel, reducing light reflection even when not using a monitor hood to provide a distraction-free working environment. This is enhanced by the wide viewing angle allowing users to see images clearly from any angle. Plus, ViewFinity S8 earned the CES 2022 Innovation Award Honoree in the Computer Peripherals & Accessories category in recognition of Samsung’s ongoing efforts to deliver considerable benefits to its customers.

Samsung has developed and applied a new material, made with repurposed ocean-bound plastics, to the ViewFinity S8 to reduce marine waste and minimise the environmental footprint while using more recycled plastics to produce its display products than it did in 2021. Samsung’s Eco Savings Plus technology also reduces pixel brightness in sections of an image with black pixels for up to a 10% reduction in power consumption. In fact, ViewFinity S8 is TCO Certified^[5] for its product design based on specific social and environmental responsibility requirements, as its product lifecycle also contributes to the circular economy.

The ViewFinity S8 offers increased functionality to create efficient workflows. It can be used as an all-in-one dock for desktops or laptops for simplified workstations at home or the office. Also, users can connect the monitor with a single USB Type-C cable enables display signals, 10Gbps data transfers, fast internet speeds via an Ethernet^[6] connection and fast charging with up to 90W power. The VESA-compatible design maximizes space efficiency, allowing users to adjust, tilt, swivel and pivot the monitor into the perfect ergonomic position. Furthermore, the ViewFinity S8 offers certification from TÜV Rheinland for Intelligent Eye Care, Adaptive Picture for optimised quality in any viewing environment, Eye Saver Mode and Flicker Free technology.

The ViewFinity monitors include the newly released models and nine other products with QHD or higher resolution – 2022 models (S80PB, S61B) and 2021 models (S95UA, S80UA, S80A, S70A, S65UA, S60UA, S60A).

Samsung’s new high resolution monitor, ViewFinity S8, will be available globally from the end of June, with launch schedules varying by region.

For more information, including local market availability, please visit: https://displaysolutions.samsung.com/monitor/why-go-high-resolution

Specifications

Model		S80PB
Display	Screen Size	32”, 27’’
	Resolution	3,840 x 2,160 (UHD)
	Panel type	IPS
	Color Gamut (DCI Coverage)	DCI-P3 98%
	HDR	32’’ – HDR600, 27’’ – HDR400
	Peak Brightness (Typical)	32’’ – 600 cd/㎡, 27’’ – 400 cd/㎡
	Response Time	5ms (GtG)
	Contrast Ratio	1,000:1 (Typ.)
	Viewing Angle	178° (Horizontal) / 178° (Vertical)
	Color Support (16.7M/1B)	Max 1.07B
Features	Intelligent Eye care	Adaptive Picture / Eye Saver Mode / Flicker Free
	Picture-In-Picture	Yes
	Picture-By-Picture	Yes
	Stand Type	HAS (Height Adjustable Stand)
	Tilt / Swivel / Pivot	Yes
	Wall Mount	100×100
Interface	Connectivity	1 Display Port / 1 HDMI / 1 USB-C / USB Hub 3.0 (3 Dn) *USB-C Charging Power: Max 90W
	Ethernet(LAN)	1 EA
Recognitions	UL-verified Glare Free	Yes
	PANTONE-validated	Yes (PANTONE Validated, PANTONE SkinTone Validated)
	TUV-certified	Yes ( GS / Low Blue Light / Flicker free )
	TCO 9.0-certified	Yes
	EPEAT-certified	Yes
	Energy Star-certified	Yes

[1] VESA Display HDR 600 available on the 32-inch version. 27-inch model supports VESA Display HDR 400

[2]PANTONE Validated and PANTONE SkinTone Validated

[3] PANTONE is the global authority on color and creator of the PANTONE Matching System (PMS) and PANTONE SkinTone colors

[4] UL, LLC is a global safety certification company operating the standards for safety, security, sustainability

[5] TCO Certified, generation 9. TCO Certified is a global sustainability certification for IT products, available for computers, mobile devices, display products and data center products. Criteria cover both social and environmental sustainability and enable circular solutions. Compliance with criteria is independently verified. TCO Certified is a third-party certification in accordance with ISO 14024

[6] Requires ViewFinity to be plugged into internet modem via a LAN cable. Internet speeds vary by provider and region