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		<title>Press Conference &#8211; Samsung Newsroom U.K.</title>
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            <title>Press Conference &#8211; Samsung Newsroom U.K.</title>
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        <currentYear>2019</currentYear>
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		<description>What's New on Samsung Newsroom</description>
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				<title>Samsung Press Conference &#8211; Watch The Full Video</title>
				<link>https://news.samsung.com/uk/samsung-press-conference-watch-the-full-video?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 09 Jan 2019 19:09:43 +0000</pubDate>
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									<description><![CDATA[London, UK – January 7, 2019 – Following on from Samsung&#8217;s 2019 CES Press Conference on Monday 7th January at 2pm (EST time), the full video can be]]></description>
																<content:encoded><![CDATA[<p><strong>London, UK – January 7, 2019 –</strong><span> Following on from Samsung&#8217;s 2019 CES Press Conference on Monday 7th January at 2pm (EST time), the full video can be found below.</span></p>
<p>&nbsp;</p>
<div class="youtube_wrap"><iframe src="https://www.youtube.com/embed/3kTe8YBHqfU?rel=0" width="300" height="150" frameborder="0"><span style="width: 0px; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>
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				<title>Samsung Showcases the Future of Connected Living at CES 2019</title>
				<link>https://news.samsung.com/uk/samsung-showcases-the-future-of-connected-living-at-ces-2019?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 07 Jan 2019 23:00:21 +0000</pubDate>
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									<description><![CDATA[&#160; London, UK – January 7, 2019 – Samsung Electronics Co., Ltd. today announced how the company’s investment and leadership in AI, IoT, and 5G technologies]]></description>
																<content:encoded><![CDATA[<div class="youtube_wrap"><iframe src="https://www.youtube.com/embed/piqY82vDgTs?rel=0" width="300" height="150" frameborder="0"><span style="width: 0px; line-height: 0;" class="mce_SELRES_start"></span></iframe></div>
<p>&nbsp;</p>
<p><strong>London, UK – January 7, 2019 –</strong> Samsung Electronics Co., Ltd. today announced how the company’s investment and leadership in AI, IoT, and 5G technologies will serve as the building blocks for its vision for Connected Living. The company also unveiled its future AI-powered robotics platforms, which can be used to manage activities of daily living, such as helping an aging population independently manage their health routine.</p>
<p>&nbsp;</p>
<p>“2019 is Samsung Electronics 50<sup>th</sup> anniversary, and for the last five decades, we’ve been committed to bringing meaningful innovations to consumers everywhere,” said HS Kim, President and CEO of Consumer Electronics Division, Samsung Electronics. “In 2019, we’re taking things to the next level, and leveraging our industry leadership to make our vision of Connected Living a reality.”</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-4398" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2019/01/HS-Kim-President-and-CEO-of-Consumer-Electronics-Division-Samsung-Electronics-at-CES-2019-Samsung-Press-Conference-1.jpg" alt="" width="1600" height="1040" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2019/01/HS-Kim-President-and-CEO-of-Consumer-Electronics-Division-Samsung-Electronics-at-CES-2019-Samsung-Press-Conference-1.jpg 1600w, https://img.global.news.samsung.com/uk/wp-content/uploads/2019/01/HS-Kim-President-and-CEO-of-Consumer-Electronics-Division-Samsung-Electronics-at-CES-2019-Samsung-Press-Conference-1-628x408.jpg 628w, https://img.global.news.samsung.com/uk/wp-content/uploads/2019/01/HS-Kim-President-and-CEO-of-Consumer-Electronics-Division-Samsung-Electronics-at-CES-2019-Samsung-Press-Conference-1-768x499.jpg 768w, https://img.global.news.samsung.com/uk/wp-content/uploads/2019/01/HS-Kim-President-and-CEO-of-Consumer-Electronics-Division-Samsung-Electronics-at-CES-2019-Samsung-Press-Conference-1-1024x666.jpg 1024w" sizes="(max-width: 1600px) 100vw, 1600px" /></p>
<p>&nbsp;</p>
<p><strong>Accelerating the Intelligence of Things with IoT, 5G, and AI  </strong></p>
<p><strong> </strong>Driving Samsung’s Connected Living philosophy is the Intelligence of Things – IoT, 5G, and AI working together across devices, to create seamless experiences. At its CES press conference in Las Vegas today, the company explained how its work in these core technologies is enabling innovation throughout its product portfolio.</p>
<p><strong> </strong></p>
<p>Since unifying the SmartThings app and introducing the SmartThings Cloud, the SmartThings ecosystem has grown significantly. The number of registered SmartThings users has grown 220 percent and app installs have increased 61 percent. The number of partners participating in this ecosystem has also grown by 44 percent. Today, consumers can enjoy SmartThings experiences with devices from top global brands like Amazon, Google, Bose, Sylvania, and Plume.</p>
<p><strong> </strong></p>
<p>Samsung leveraged its telecommunications leadership to make major strides in bringing 5G connectivity to consumers. Samsung is the number one patent holder with ETSI<a href="#_ftn1" name="_ftnref1"><span><span style="font-size: small;"><sup>[1]</sup></span></span></a>, having registered more than 2,000 5G essential patents as of November 2018. And it is the world’s first company to receive FCC approval on its commercial 5G equipment. The company powered the commercialization of home and mobile 5G networks with major U.S. carriers and all three mobile carriers in Korea, with additional trials running in Europe and Asia. Samsung is also committed to putting the power of 5G in consumers’ hands, with a 5G smartphone coming in the first half of 2019.</p>
<p><strong> </strong></p>
<p>Samsung believes that AI is most useful when it helps to simplify a complex world. To that end, the company established seven Global AI Centers, and is adopting unique technologies into its products and services. And to ensure that Samsung works with the best and the brightest in the field, Samsung NEXT and the Samsung Strategy and Innovation Center (SSIC) have invested in more than 20 AI-related startups over the last five years.</p>
<p>&nbsp;</p>
<p><strong>Bixby, Samsung’s Intelligence Platform, Expands</strong></p>
<p>Bixby started as a smarter way to use your Galaxy phone. Today, it is evolving to become a scalable, open AI platform that will support more and more devices. The company announced that Bixby intelligence will be infused into its 2019 QLED and premium TVs, and smart appliances like refrigerators, washers, as well as air conditioners, mobile devices, AI speakers and more. What’s more, Bixby is expanding to a new Digital Cockpit and robotics platforms.</p>
<p>Uber, Ticketmaster and others are using Bixby to make their services more intelligent. Today, Samsung announced that iHeartRadio joined as a new partner. And, Bixby will continue to grow as more partners, such as Google, join the ecosystem.</p>
<p>&nbsp;</p>
<p>Samsung also announced its core AI philosophy: Fairness, Accountability, and Transparency. As it works to advance AI technology, Samsung is committed to ensuring the algorithms it builds are inclusive, the protection of user information and privacy are top priorities, and it’s easy for consumers to understand what the company does with their data and how it is handled.</p>
<p>&nbsp;</p>
<p><strong>Next Level Experience of Samsung’s 2019 Portfolio</strong></p>
<p>Samsung also introduced a lineup of new innovations, all of which streamline and simplify day-to-day tasks, and offer a more personalized and unique experience for each user, in a way that only Samsung can.</p>
<p>&nbsp;</p>
<p><strong>Entertainment:</strong></p>
<p>Samsung unveiled its 98” QLED 8K – it’s largest yet – adding to its 2019 lineup that features 65”, 75”, 82”, and 85” models. Embedded with the Quantum Processor 8K chip, the 2019 8K line delivers the best in QLED picture quality, design, smart features in more sizes than ever in stunning 8K resolution. Whether a viewer is watching content through a streaming service, set-top box, HDMI, USB or even mobile screen mirroring, Samsung’s proprietary AI-based technology can recognize and upscale any content, regardless of the native resolution, to near pristine 8K quality. This is Samsung’s smartest and most powerful TV yet.</p>
<p>&nbsp;</p>
<p>In 2019, Samsung Smart TVs offer more ways to search for content and more compatibility with connected devices than ever before. With an improved AI algorithm that leverages a user’s subscription services, favorite content, and TV viewing habits, the Universal Guide makes it easier for users to find the perfect show for them to watch. Users also have more options than ever to quickly and easily find and control their favorite content with just their voice by using new Bixby and the AI Remote as well as even more ways to control their Samsung TVs through Amazon Echo and Google Home.</p>
<p>&nbsp;</p>
<p>In a move to deliver more entertainment options, value and open platform functionality to Samsung Smart TV users, Samsung announced it will offer iTunes Movies and TV Shows and Apple AirPlay 2 support on 2019 Samsung Smart TV models beginning this spring. Support on 2018 Samsung Smart TVs will be made available via a firmware update. In an industry first, a new iTunes Movies and TV Shows app will debut only on Samsung Smart TVs in more than 100 countries. AirPlay 2 support will be available on Samsung Smart TVs in 190 countries worldwide.</p>
<p>&nbsp;</p>
<p><strong>Home:</strong></p>
<p>Family Hub 2019 is more intuitive and intelligent than ever before. The new Family Board offers a completely redesigned screen experience, letting family members communicate and share memories in a creative space on the front of the fridge. Honored with a CES 2019 Innovation Award, Family Hub 2019 with the new Bixby lets users interact in natural language to get answers to complicated questions, search for recipes and even call an Uber. In addition, Bixby visually shows you information on the screen for a richer experience and displays an array of visual information. These new features will also be available via automatic update for most earlier Family Hub models.</p>
<p>&nbsp;</p>
<p><strong>Work:</strong></p>
<p>Samsung revealed the new Samsung Space Monitor which leverages its sleek design and functionality to allow users to focus on what’s on the screen and not what’s around it. Its unique built-in space saving solution, a minimalist, fully-integrated clamp stand that grips to the desk, tilting back and forth to free up space for optimal user productivity. Beyond aesthetics, Samsung’s Space Monitor is a feature-rich, high-performance monitor. The 27-inch model offers QHD resolution for incredibly detailed, sharp images, while the 32-inch model presents content in 4K UHD.</p>
<p>&nbsp;</p>
<p><strong>Connected Driving:</strong></p>
<p>Samsung also presented its latest development with HARMAN, showcasing its innovation in automotive technology. The Digital Cockpit 2019 offers an enhanced connected car experience focused on connectivity, personalization, and safety.</p>
<p>&nbsp;</p>
<p>With the integration of Bixby’s connected car experience, drivers can remotely check how much gas they have before going on a long road trip or set the car temperature before heading out for the day. Using onboard cameras, the new Digital Cockpit recognizes specific drivers and passengers and sets up the car’s personal space accordingly – adjusting the display preferences, seat height, lighting, and queuing up favorite playlists. Passengers can even enjoy personalized screens on the rear seats and connect to In-vehicle Samsung DeX to get work done on-the-go. The Digital Cockpit 2019 also provides a safer driving experience with the mirror replacement vision system and camera-based safety solutions.</p>
<p>&nbsp;</p>
<p>All of this is possible thanks to Cellular-V2X technology that incorporates Samsung’s expertise in mobile network solutions with automotive technologies. With Samsung’s C-V2X, cars will be able to receive and analyze information that will make the driving experience safer and more enjoyable.</p>
<p>&nbsp;</p>
<p><strong>Device Solutions:</strong></p>
<p>In order to power tomorrow’s AI technologies, Samsung emphasized that today’s AI infrastructure must evolve to handle intelligence at the edge. For this reason, the company is working to launch a comprehensive portfolio of solutions that will shape the future of intelligent devices.</p>
<p>&nbsp;</p>
<p>Samsung’s mobile memory and AI-enabled processors, including the recently-announced Exynos Auto line, will allow for fast and efficient on-device processing. At the same time, its advanced memory solutions will meet the rigorous demands of tomorrow’s datacenters and enterprises as they look to complete more complex AI tasks.</p>
<p>&nbsp;</p>
<p><strong>Robotics Platforms for the Future of AI</strong></p>
<p>Samsung offered a peek into the future of Connected Living by demonstrating its latest developments in robotics platforms including the Samsung Bot Care, Samsung Bot Air, Samsung Bot Retail, and Samsung GEMS. Among the robotics platforms, Samsung gave a first public demonstration of Samsung Bot Care, which helps consumers manage their daily health routines. With its advances in AI and robotics, the company is harnessing its best assets to make a positive impact on society and shape a better world.</p>
<p>&nbsp;</p>
<p>For more information including photos and videos, please visit <span><a href="https://news.samsung.com">news.samsung.com</a></span>. Samsung’s CES booth #15006 is on Level 1 of Central Hall in the Las Vegas Convention Center and will be open from January 8-11, 2019.</p>
<p>&nbsp;</p>
<p><em><span style="font-size: small;"><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> European Telecommunication Standards Institute</span></em></p>
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				<title>Samsung Showcases Ground-breaking Technologies Shaping the Future of Connected Living at IFA 2018</title>
				<link>https://news.samsung.com/uk/samsung-showcases-ground-breaking-technologies-shaping-the-future-of-connected-living-at-ifa-2018?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 30 Aug 2018 10:07:50 +0000</pubDate>
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									<description><![CDATA[&#160; LONDON, UK – 30 August, 2018 – Samsung Electronics Co., Ltd. today held a press conference at IFA to outline its commitment to developing]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-3506" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2018/08/01_IFA-2018_Samsung-Press-Conference_HS-Kim-668x408.jpg" alt="" width="668" height="408" /></p>
<p>&nbsp;</p>
<p><strong>LONDON, UK – 30 August, 2018 – </strong>Samsung Electronics Co., Ltd. today held a press conference at IFA to outline its commitment to developing ground-breaking products and services that will shape the next era of connected living. Samsung showcased how breakthrough technologies that are powered by AI and IoT can bring greater convenience to people’s lives; eliminate complexity to enhance everyday experiences; and offer a level of security that gives peace of mind.</p>
<p>&nbsp;</p>
<p>“Samsung is uniquely positioned to provide consumers with a full range of cutting-edge AI and IoT products and services based on our wide-ranging portfolio of TVs, displays, audio, home appliances and of course mobile devices,” said HS Kim, President and CEO of Consumer Electronics Division, Samsung Electronics. “We are striving to shape a new era of connected living, where our products and services seamlessly interact with one another to make our consumers’ lives richer, smarter and more entertaining.”</p>
<p>&nbsp;</p>
<p><strong>At the frontline of the future </strong></p>
<p>Samsung is at the forefront of unlocking the power of AI and 5G for consumers, with multi-billion dollar investments announced in recent months, to ensure the continued integration of advancements across hardware, software and services. With the new AI research centers established across the world, including the recent addition at Cambridge in the UK, Samsung expects about 1,000 renowned AI researchers to be working in its facilities globally by 2020, designing and developing user-centric AI that continuously learns and enhances users’ lives in an ever-more intelligent, useful and personalised way.</p>
<p>&nbsp;</p>
<p>Furthermore, a next generation network infrastructure is a pre-requisite for the next era of connected living: through its active role in establishing 5G industry standards, Samsung is spearheading the rollout of next-generation networks and later this year, anticipates the introduction of the world’s first 5G-powered gigabit home broadband service (5G Fixed Wireless Access) in the U.S.</p>
<p>&nbsp;</p>
<p><strong>The next frontier of picture quality with 8K resolution </strong></p>
<p>Samsung continued to revolutionise the visual display industry at IFA 2018 with the introduction of the Q900R<strong> QLED 8K</strong>, complete with 8K AI Upscaling. Available in four ultra-large screen sizes (65”, 75”, 82” and 85”), Samsung QLED 8K TV will feature several 8K-ready enhancements, including Real 8K Resolution, Q HDR 8K and Quantum Processor 8K, all created to bring 8K-quality images to life.</p>
<p>&nbsp;</p>
<p>Real 8K Resolution can produce 4,000 nit peak brightness – a standard met by most film studios. Q HDR 8K, powered by HDR10+ delivers perfect colour expression for realistic, life-like images, just as the creator originally intended. The Q900R’s 8K AI Upscaling, a proprietary technology developed with artificial intelligence, is designed to enhance both picture and sound quality – regardless of the original source quality or format – to premium 8K quality.</p>
<p>&nbsp;</p>
<p>Samsung also announced <strong>The Wall</strong>, a cutting-edge Micro LED screen designed for enterprise and out-of-home viewing environments. Complete with self-emitting display technology and a modular design, The Wall is fully-customisable to give users the freedom to decide how to incorporate the display in their space.</p>
<p>&nbsp;</p>
<p>In addition, Samsung introduced a new 49” model to The Frame line-up with the addition of easy discovery, giving users easy access to specially-curated works of art that can be displayed on the screen without having to sort through hundreds of options. In addition, The Frame’s Art Store continues to expand, with more than 850 works of art from some of the world’s most renowned art institutions, including the Berlin State Museum, the Victoria &amp; Albert Museum and the Tate.</p>
<p>&nbsp;</p>
<p>Finally, sound quality continues to remain a top priority, with the introduction of the HW-N950 and HW-N850 premium soundbars from Samsung and Harman Kardon. Both soundbars support Dolby Atmos and DTS:X to create an incredibly immersive sound environment.</p>
<p>&nbsp;</p>
<p><strong>Home appliances full of ideas</strong></p>
<p>Globally, modern lives shift towards more dynamic technologies, expecting these to play multiple roles at home. In line with this trend, the kitchen becomes the centre of the home and appliances act as intelligent personal assistants. Ultimately, people want to transform their lives at home more than ever. Building on such continued momentum, Samsung has met the needs of evolving homes and consumers’ lifestyles with a full range of cutting-edge AI and IoT solutions.</p>
<p>&nbsp;</p>
<p>With <strong>Family Hub</strong> refrigerator, users can enjoy a connected living experience to make kitchen life even more convenient and fulfilling. Using the large touchscreen as a control panel, Family Hub can easily control connected devices including third-party devices. With Bixby and Voice ID, users can instantly receive the tailored and personalised information they need, while Family Hub’s Meal Planner helps consumers plan meals by recommending the recipes that suit them best.</p>
<p>&nbsp;</p>
<p><strong>Dual Cook Flex</strong> has brought increased cooking efficiency to meet varying dietary requirements and preferences. With its flexible door and dual-cook function, users can cater to each family member’s needs efficiently. With the Cooking Guide, consumers can also receive recommendations on which oven to use based on the food ingredients and the type of cooking.</p>
<p>&nbsp;</p>
<p>The revolutionary washing machine <strong>Quick Drive</strong> has dramatically transformed people’s lives for the better. Quick Drive can wash clothes in half the time without compromising on washing performance, freeing up consumers’ time. In addition, its AI-powered laundry care Q-rator system serves as a personalised and intelligent assistant, while Laundry Planner minimises time wasted on washing clothes by allowing users to start and stop laundry according to their schedules.</p>
<p>&nbsp;</p>
<p><strong>Next-generation mobile experiences</strong></p>
<p>At IFA, Samsung presented its most powerful smartphone yet, the <strong>Galaxy Note9</strong>. Announced earlier this month in New York, the Galaxy Note9 is designed for those who demand the best of the best. The phone comes in two internal storage options – 128GB or 512GB – with the 512GB model supporting up to 1TB of storage via expandable memory<a href="#_ftn1" name="_ftnref1"><span><span style="font-size: small;"><sup>[1]</sup></span></span></a>. The Galaxy Note9’s 4,000mAh battery performance enables users to talk, text and play games without worrying about battery life, and its intelligent camera helps users to capture the perfect shot every time. The S Pen, a trademark of the Galaxy Note series, has been evolved into a Bluetooth remote control device, the S Pen now lets users take selfies and control presentation slides – even if the phone is 10 metres away.</p>
<p>&nbsp;</p>
<p>Building on its premium professional credentials, the Galaxy Note9 is also integrated with Samsung DeX, delivering a PC-like experience. By simply connecting a single HDMI cable to a screen<a href="#_ftn2" name="_ftnref2"><span><span style="font-size: small;"><sup>[2]</sup></span></span></a>, the phone can power a virtualised desktop or serve as a fully-functional second screen. Not only that, the Galaxy Note9 offers maximum productivity, but without compromising on security, with the most comprehensive configuration, deployment and management features on the market, courtesy of the Samsung Knox platform.</p>
<p>&nbsp;</p>
<p>Also showcased at IFA is the new <strong>Galaxy Watch</strong>, which blends the look of a traditional watch with smart technology. Galaxy Watch’s improved battery life of up to 80+hours<a href="#_ftn3" name="_ftnref3"><span><span style="font-size: small;"><sup>[3]</sup></span></span></a> eliminates the need for daily charging. With the addition of LTE connectivity<a href="#_ftn4" name="_ftnref4"><span><span style="font-size: small;"><sup>[4]</sup></span></span></a>, users of the Galaxy Watch can now also stay connected without being tethered to a smartphone. Reflecting the rise of consumer consciousness around well-being, the Galaxy Watch comes added with a new stress management tracker<a href="#_ftn5" name="_ftnref5"><span><span style="font-size: small;"><sup>[5]</sup></span></span></a>, sleep tracker<a href="#_ftn6" name="_ftnref6"><span><span style="font-size: small;"><sup>[6]</sup></span></span></a> and breathing exercises to help users stay focused.</p>
<p>&nbsp;</p>
<p>The Samsung Electronics Booth will be open at Level 2, City Cube Berlin from Friday, Aug. 31 to Wednesday, Sep. 5.</p>
<p>&nbsp;</p>
<p><em><span style="font-size: small;"><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> <em>Applies to 512GB model. Up to 512GB additional storage with external MicroSD card (sold separately).   External Memory may be used to store media (photos, video, and music files) but not applications</em></span></em></p>
<p><em><span style="font-size: small;"><a href="#_ftnref2" name="_ftn2"><span>[2]</span></a> <em>HDMI cable and monitor sold separately</em></span></em></p>
<p><em><span style="font-size: small;"><a href="#_ftnref3" name="_ftn3"><span>[3]</span></a> <em>Battery life varies by device and usage: Galaxy Watch 46mm (&lt;80 hours typical usage; &lt;168 hours low usage) and Galaxy Watch 42mm (&lt;45 hours typical usage; &lt;120 hours low usage). The actual time of battery life may vary depending on the network connection, component, setting, signal strength, noise and many other elements. Based on light usage</em></span></em></p>
<p><em><span style="font-size: small;"><a href="#_ftnref4" name="_ftn4"><span>[4]</span></a> <em>4G Galaxy Watch required. 4G version is subject to e-SIM connectivity –  e-SIM sold separately. Bluetooth-only Galaxy Watch requires a bluetooth connection to a smartphone to access same features. </em><em>EE will be the first UK network to support the 4G Samsung Galaxy Watch when it launches later this year. Pricing and availability will be announced in due course</em></span></em></p>
<p><em><span style="font-size: small;"><a href="#_ftnref5" name="_ftn5"><span>[5]</span></a> <em>Measured value is not appropriate for medical use</em></span></em></p>
<p><em><span style="font-size: small;"><a href="#_ftnref6" name="_ftn6"><span>[6]</span></a> <em>Measured value is not appropriate for medical use</em></span></em></p>
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				<title>Samsung to Share How it’s Bringing the Seamless and Smart IoT Experience to Life at CES 2018</title>
				<link>https://news.samsung.com/uk/samsung-to-share-how-its-bringing-the-seamless-and-smart-iot-experience-to-life-at-ces-2018?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 03 Jan 2018 10:22:56 +0000</pubDate>
						<category><![CDATA[Others]]></category>
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									<description><![CDATA[&#160; At CES 2018, Samsung Electronics will share its vision and strategy for an intelligent and seamless Internet of Things (IoT) experience for all]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-96754" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2018/01/CES-2018-Teaser-Press-Conference_main_1.jpg" alt="" width="705" height="131" /></p>
<p>&nbsp;</p>
<p>At CES 2018, <a href="http://www.samsung.com/uk/">Samsung Electronics</a> will share its vision and strategy for an intelligent and seamless Internet of Things (IoT) experience for all consumers, showcased by the latest innovations Samsung has made to start bringing this experience to reality, now.</p>
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<p><a href="http://www.samsung.com/uk/">Samsung’s</a> press conference at this year’s CES will be held on Monday, January 8, 2018 from 22:00 to 22:45 (GMT) at the Mandalay Bay Convention Centre, Level 2, Ballrooms G+H. The press conference is open to all credentialed media with a CES badge.</p>
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<p>For all others interested, <a href="http://www.samsung.com/uk/">Samsung</a> will also be streaming the press conference live on the following channels:</p>
<p>&nbsp;</p>
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<li>Samsung Newsroom official website (<a href="https://news.samsung.com/uk/ces-2018">http://www.news.samsung.com/uk/ces-2018</a>)</li>
<li>Samsung Newsroom Facebook page (<a href="https://www.facebook.com/SamsungElectronics" target="_blank" rel="noopener">http://www.facebook.com/SamsungElectronics</a>)</li>
<li>Samsung Newsroom YouTube page (<a href="http://www.youtube.com/SamsungNewsroom" target="_blank" rel="noopener">http://www.youtube.com/SamsungNewsroom</a>)</li>
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				<title>Samsung Electronics Shapes Life’s New Normal at IFA 2017</title>
				<link>https://news.samsung.com/uk/samsung-electronics-shapes-lifes-new-normal-at-ifa-2017?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 30 Aug 2017 16:38:31 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[IFA 2017]]></category>
		<category><![CDATA[Press Conference]]></category>
		<category><![CDATA[Your New Normal]]></category>
                <guid isPermaLink="false">http://bit.ly/2xy7wIu</guid>
									<description><![CDATA[Samsung Electronics today used its presence at IFA 2017 in Berlin to showcase its latest consumer products and innovative technology that are helping make the]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics today used its presence at IFA 2017 in Berlin to showcase its latest consumer products and innovative technology that are helping make the impossible tomorrow’s ‘new normal’. During its press conference, held at Tempodrom in Berlin, Samsung highlighted its focus on the craftsmanship and connectivity of its products, along with partnerships that are enabling its technology to rapidly set new standards.</p>
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<figure id="attachment_93257" class="wp-caption alignnone"><img class="size-full wp-image-93257" src="https://img.global.news.samsung.com/global/wp-content/uploads/2017/08/IFA-2017-Press-Release_main-1.jpg" alt="" width="705" height="474" /><figcaption class="wp-caption-text">David Lowes, Chief Marketing Officer, Samsung Electronics Europe</figcaption></figure>
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<p>“Samsung’s innovation is inspired by consumers and designed to make an immediate difference,” said David Lowes, Chief Marketing Officer for Samsung Electronics Europe. “This innovation is based on craftsmanship, clever connectivity and championing the impossible. As technology increasingly plays a role in every part of our lives, we’re creating products and services that adapt to consumers and set the tone for what becomes their ‘new normal’.”</p>
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<h3><strong>New </strong><strong>Lifestyle Standards </strong><strong>in </strong><strong>V</strong><strong>isual </strong><strong>D</strong><strong>isplay</strong></h3>
<p>Samsung continued to revolutionise the visual display industry at IFA 2017, with the release of a new 43-inch version of The Frame that was first unveiled earlier this year. Previously available in 55- and 65-inch sizes, the design-led TV experience is the ideal fit for the living room or other sized rooms in the home.</p>
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<p>Samsung has partnered with leading galleries and museums such as the LUMAS, Saatchi Art, and Sedition to further enhance The Frame as an art-centric device within the home. Samsung also announced a new partnership with the Prado museum, as well as plans to acquire approximately 1,000 prominent art pieces that can be enjoyed in The Frame’s Art Store in near future. Users will be able to choose from an expanded selection of art, making the most of their TV even when it isn’t in operation.</p>
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<p>In addition to the Art Store, the Samsung Collection of specially curated art pieces and the My Collection feature, which allows consumers to project their own personal images onto the screen, gives consumers even more options to visually customize their space, wherever they choose to place The Frame within the home.</p>
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<p>Along with The Frame, Samsung presented plans to expand the QLED TV line-up to Europe, as it continues to grow its leadership within the premium TV market. The Q8F model, a flat version of the curved Q8C model, will be launched in Europe in 55 and 65-inch sizes. This model will be a part of the largest TV line up in Europe, which consists of 14 full QLED TVs, in curved and flat models, ranging from 49-inch to an ultra-large 88-inch.To further amplify its premium line of QLED TVs, Samsung has also entered into a partnership with Panasonic and 20<sup>th</sup>Century Fox to proliferate HDR 10+ technology. In the months to come, Samsung will continue to expand partnerships to include Hollywood studios, content providers, and game developers.</p>
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<p>Samsung also introduced the world’s largest QLED gaming monitor – the CHG90, which measures 49-inches, with a 178-degree ultra-wide viewing angle. The CHG90 offers a full and immersive view of gaming action, expanding the visual capabilities of a gaming monitor without sacrificing speed.</p>
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<h3><strong>The Craftsmanship for Meaningful Innovation in Appliances</strong></h3>
<p>Samsung’s new home appliances introduced at IFA 2017 are designed with a single aim in mind: to make a meaningful difference in people’s lives with brilliant innovations they come to rely on.</p>
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<figure id="attachment_93265" class="wp-caption alignnone"><img class="wp-image-93265 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2017/08/IFA-2017-Press-Release_main-2_ff.jpg" alt="" width="705" height="477" /><figcaption class="wp-caption-text">Daniel Harvie, Vice President, Home Appliance Business, Samsung Electronics Europe</figcaption></figure>
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<p>For example, the need to design around real-life problems was displayed with the launch of Samsung’s new washing machine with QuickDrive<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> technology. Samsung’s QuickDrive<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> technology cuts washing time by half and energy use by 20 percent*, offering consumers the time-saving solution, without compromising washing performance. Its unique Q-Drum<sup>TM</sup> consists of a large main drum and a plate in the back that rotates independently. Unlike conventional washers that move clothes repeatedly up and down over the course of the cycle, the QuickDrive<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> moves clothes from top to bottom in the drum but with an added dimension. The plate in the back of the drum introduces a back and forth movement, making a dynamic action powered by double forces that quickly and gently remove dirt to deliver an intense and complete wash cycle.</p>
<p>&nbsp;</p>
<p>Samsung introduced the innovative concept called AddWash<sup>TM</sup> at IFA in 2015, which allows users to add clothes to a washing machine during an active cycle. QuickDrive<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> takes innovation one step further by offering a new level of convenience and performance. This is the type of technology that Samsung says will eventually become the “new normal” – technology we soon will be unable to live without.</p>
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<p>In line with the key theme of Craftsmanship, Samsung also revealed the POWERstick PRO<sup>TM</sup> cordless vacuum cleaner. Providing the ultimate cleaning solution, the POWERstick PRO<sup>TM</sup> guarantees powerful cleaning performance, easy maintenance and a long-lasting battery. It features an industry-leading 150 watts of suction power and 40-minutes of battery time—twice as long as traditional batteries—with a battery lifespan of five years. It also boasts Flex Handle that folds up to 50 degrees, letting users clean hard-to-reach spaces, such as the below furniture, with less effort.</p>
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<p>Samsung will also expand the voice capability of its Family Hub refrigerator to countries in Europe on a phased basis this year, starting with British English, German, French, and Italian. Family Hub will also be integrated with Samsung Connect, letting users control a wide variety of IoT-ready smart appliances regardless of their operating system.</p>
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<h3><strong>Cleverly Connected for Life on the Move</strong></h3>
<p>The new normal for wearable technology isn’t just an activity tracker that counts your steps – it’s about enhanced connectivity to deliver an entire wellness manager and make our lives healthier. At IFA 2017, Samsung unveiled three new wearable devices.</p>
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<figure id="attachment_93264" class="wp-caption alignnone"><img class="wp-image-93264 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2017/08/IFA-2017-Press-Release_main-3_ff.jpg" alt="" width="705" height="464" /><figcaption class="wp-caption-text">Kate Beaumont, Director, Strategy &amp; Product Planning, Samsung Electronics UK</figcaption></figure>
<p>&nbsp;</p>
<p>The versatile smartwatch, the Gear Sport, takes on board the functionality that users want from a fitness gadget today. It is packed with features for people who see no boundary between their life and their wellness. It includes built-in GPS, run-pacing features and nutrition tracking.</p>
<p>&nbsp;</p>
<p>With a focus on connectivity, the ever-growing connected ecosystem also brings about the need for more control. The Gear Sport can control the Samsung IoT-enabled devices, act as a remote control for a PowerPoint presentation or Samsung Gear VR, and pay for goods via Samsung Pay (NFC Only).</p>
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<p>Samsung also launched the Gear Fit2 Pro – an advanced GPS fitness band. It features a beautifully curved 1.5” Super AMOLED display and is able to track various activities – whether on land or in the pool. For the new swimming capabilities, Samsung partnered with swimming expert Speedo to create Speedo On, the first Speedo wearable app that accurately tracks pool exercises. Everything from measuring the number of strokes or lap times, to tracking which stroke the user is doing is all possible on the 5ATM certified** Gear Sport and Gear Fit2 Pro with the Speedo app.</p>
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<p>Daily activity can be supplemented with updated Under Armour and Spotify partnerships. Both devices provide access to Under Armour’s fitness apps including Under Armour Record<strong><img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /></strong>, MyFitnessPal<strong>®</strong>, MapMyRun<strong>® </strong>and Endomondo<strong><img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /></strong>for activity, nutrition, sleep and fitness tracking functions – these apps provide users with a holistic picture of their health and fitness. The Gear IconX (2018) cord-free earbuds complete the line-up of wearable devices launched by Samsung at IFA 2017.</p>
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<h3><strong>Leading the Standardization of IoT Technologies; Convergence with HARMAN</strong></h3>
<p>Samsung has been leading the standardization of global IoT technologies as a diamond member of the Open Connectivity Foundation (OCF). Samsung is the first in the industry to receive the OCF certification for its smart TVs, Family Hub refrigerators and air conditioners, and intends to expand the certification to all of its home appliances throughout the year.</p>
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<p>The OCF certification will allow for open compatibility between the different products of member companies. In addition to Samsung, more than 390 companies have joined the OCF, with 20 billion IoT products to be synchronized with the OCF standard in three years.</p>
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<p>Samsung’s ongoing partnership with HARMAN is also fortifying its big picture for the new normal. Following six months of partnership, Samsung is now the global leader in connected car technology, with more than 50 million cars on the road worldwide powered by HARMAN and Samsung technology.</p>
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<p>The partnership is focused on creating audio and visual experiences that just a short while ago, would have been considered impossible. For example, Samsung’s new HDR LED screen for cinemas, measuring more than 10 meters or 34 feet across, delivers unrivalled picture quality and is brought to life by the audio technology of HARMAN Professional Solutions, together with Samsung AudioLab. The powerful combination of Samsung and HARMAN aims to reinvent both mobility and entertainment, taking the new and making it normal.</p>
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<p>Samsung Electronics’ booth will be open at Level 2, City Cube Berlin from September 1st-6th for IFA 2017.</p>
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<p><em>*Tested on WW8800M compared with Samsung WW8500K. Saves 50% time on Cotton (40℃, half load) and eCotton cycle with washing performance within ±2%. Saves 20% energy on Cotton (40℃, half load) and Super Speed cycle (40℃, 5kg load), based on Intertek data.</em></p>
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<p><em>**Gear Sport and Gear Fit2 Pro have ISO 22810:2010 certification for 5 ATM rating of 50 meters (165 feet) under specific conditions. This means that both devices are safe to wear while walking in the rain or showering, and may be used for shallow-water activities like swimming in a pool or ocean. However, the Gear Sport and Gear Fit2 Pro should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth.</em></p>
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