According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006. This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of cutting-edge, AI-powered TVs.

“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”

Samsung Electronics secured its position as the global leader in the TV market for the 19th consecutive year (Source: Omdia , Feb-2025. Results are not an endorsement of Samsung)

Dominance in the Premium and Ultra-Large TV Segments

Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments:

• Premium ($2,500+) TVs – Samsung captured a 49.6% market share, accounting for nearly half of the global premium TV market.
• 75-inch and above – Samsung led the ultra-large category with a 28.7% market share.

QLED and OLED TV Success

Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:

• QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time.
• OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share, respectively, reflecting strong consumer demand for Samsung’s OLED innovations.

Transforming Home Entertainment With AI and Art

At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analysing user preferences, intent and habits, Vision AI delivers a seamlessly personalized viewing experience that shapes the future of smart home displays.

Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalised digital art experience.

[1] Samsung TV has been ranked No.1 selling TV Brand for 19 consecutive years by Omdia

In order to continue bringing the best and most vivid display to its users, Samsung has been expanding its 8K ecosystem, widening the scope of high-definition content experiences. With technology optimized to offer the brightest and sharpest 8K definition, users can enjoy a wide range of content including movies, NFT artworks and more. To learn more about Samsung’s 8K ecosystem, check out the card news below.

Samsung Electronics has been shaping the history of television through the development of its technological innovations, from FHD and 4K through to 8K, thanks to its far-sighted strategic vision and an endless passion to bring new technologies to the market.

In order to learn more about the achievements made so far in the field of TV technological innovation, as well as the future of display technologies in the age of UHD screens, Samsung Newsroom sat down with TV experts.

▲ (From left) Sangmin Lee, Head of the Picture Quality Solution Lab, Hyunchul Song from the Product Development Group and Youngseok Han from H/W Platform Lab of Samsung’s Visual Display Business

Pioneering the Future of TV Through Endless Innovation

These days, picture quality has become one of the most crucial factors consumers consider when choosing a TV. In 1977, Samsung succeeded in the development and mass production of a colour TV, the Colour Economy TV, for the first time in Korea, ushering in the era of colour television for the country. Samsung earned the title of the first colour TV manufacturer in Korea thanks to its steadfast dedication to innovation, and the company was never complacent about the colossal success of its black and white TV model, the Econo TV, which took the lion’s share within the monthly TV market at the time.

▲ Samsung’s first LED TV, launched in 2009, wowed the world as a breakthrough in TV technology.

Next to be developed was the LCD TV, and, in 2009, Samsung unveiled its breakthrough model — the Samsung LED TV. The LED TV was the culmination of all the innovative technologies available at the time, allowing for unrivalled picture quality brought about by light-emitting diodes. All components of Samsung’s LED TV were designed anew, and the number of patents acquired for this model exceeded 3,000.

▲ Samsung’s QLED TV made its global debut at CES in 2017.

In 2017, Samsung then went on to introduce the world’s first QLED TV based on cadmium-free quantum dot technology at the Consumer Electronics Show (CES). The company’s innovative TV was at the center of attention that year, boasting superb picture quality and 100% colour volume.

A year later, the company brought to the market a QLED 8K model that incorporated 8K resolution into Samsung’s proprietary quantum dot technology. It featured Direct Full Array, a backlight technology able to precisely control the lighting balance across every part of the picture on-screen, as well as 8K AI Upscaling, an upscaling technology designed to intelligently upgrade lower-quality videos into vivid 8K resolution, for the first time in the industry. Samsung’s innovative QLED 8K technologies are what launched the era of 8K.

“In 2020, Samsung unveiled the world’s first bezel-less TV that completely removed the bezels from around the display,“ said Hyunchul Song from the Product Development Group. “A year later, we further solidified our position as an industry leader by introducing our Neo QLED technology based on Quantum Mini LED displays. From FHD through to 8K, we have undertaken ceaseless efforts to develop innovative products that offer differentiated experiences based on consumer needs.”

Striving for Superior Picture Quality Through In-Depth Research Into Human Behaviour

Samsung continues to strive to offer the best possible viewer experiences by delivering leading picture quality. However, what does “good picture quality” mean to someone who works on its development?

“Picture quality is considered good when it delivers a sense of reality to the viewer that feels as if you are witnessing the images on-screen first-hand,” explained Youngseok Han, a developer from the H/W Lab. “To ensure good picture quality, display performance indicators such as high resolution, high luminance and excellent colour expression are essential. What also matters is how well-balanced the other cutting-edge technologies of the display are, including the chip design, the picture quality algorithms and the sound.”

Han went on to provide further insight into the importance of balance to the corresponding picture quality. “The factors that impact picture quality the most are how well you organise the various relevant technologies. These include those designed to reduce distortion and any image transmission noise, those that reproduce colours precisely and richly and create sharp contrast for more vivid, clear images and those motion technologies that ensure the movement of objects on-screen appears smooth and fluid.”

It would be impossible to develop good picture quality with just one singular technology, no matter how great that technology is. This is why Samsung is committed to developing innovative technologies through all kinds of different approaches without resting on their laurels as a leader in the industry. Recently introduced on the 2023 Neo QLED TV, Real Depth Enhancer is one of the new features that has been developed to the end of further improving picture quality.

When human eyes are focused on an object, attention is directed onto the object by optimising sharpness, clarity and texture, all while also maintaining the background scene. Samsung’s Real Depth Enhancer technology was developed based on an understanding of this human behaviour, and harnesses AI to automatically separate an object from its background to create a greater sense of depth and make the images truly pop.

Furthermore, Neo Quantum Matrix Pro technology improves the playback of fine details through precise control of the quantum mini LEDs across a total of 16,384 levels^[1]. This meticulous adjustment further adds dimension and a sense of reality to the images on-screen.

“Our Real Depth Enhancer technology is the result of an optimisation of all the relevant technologies in a way that takes human psychology into account, instead of focusing only on improving resolution,” noted Han.

From 8K Games to Artworks on Samsung TVs in the Age of 8K Technology

These days, users are being bombarded by new content. Tens of thousands of new pieces of media and content are being published every day across all manner of platforms — but does the same apply for those contents being made in 8K?

“Following the recent growth of 8K devices including smartphones, anyone is able to create 8K content and view it in ultra-high resolution,” said Sangmin Lee, Head of the Picture Quality Solution Lab. “High-performance graphics cards also now make it possible for users to play 8K games, meaning that we are already living in the age of 8K UHD.”

Song further detailed the growth of 8K content in today’s viewing market. “There is a growing amount of 8K content available on social media channels, and artists are creating digital artworks in 8K,” he explained. “We added in ‘YouTube Videos in 8K’ feature to the 2023 Neo QLED TV to allow users to peruse the 8K content available on YouTube and explore digital artworks, such as an image in NFT^[2] form, at a single glance.”

Samsung is also taking the lead in expanding the 8K content ecosystem by being at the helm of the 8K Association, a global non-profit organisation established in 2019 with the aim of establishing 8K standards and expanding 8K content. As of February 2023, the association has 33 members, including Samsung, TV panel producers, SoC chip makers and leading content creators. Last year, Samsung released a teaser for The Lord of the Rings: The Rings of Power series in 8K developed in collaboration with Amazon Prime Video, another member of the 8K Association.

Developing Optimal Picture Quality That Takes Viewing Experiences to the Next Level

In order to learn more about the next steps for industry leader Samsung in terms of picture quality in the age of 8K technology, Samsung Newsroom asked the three TV professionals what their goals are.

“As a developer, I feel the most accomplished when I hear the feedback that viewers think the images on-screen seem real to them,” said Han. “My goal is to further improve our algorithms by optimising a range of components in order to deliver picture quality that is ‘more real than real’ to viewers.”

For Song, creating technologies that bring real value to users is of the utmost importance. “While the development department works to create the best picture quality through technological innovation, I am more involved in optimising products to bring high-quality experiences to as many viewers as possible,” said Song. “I will continue to deliberate on what other kinds of user value we can bring to our viewers.”

Finally, from Lee’s perspective, the goal is and always has been to provide users with experiences that go beyond simply watching content. “The most important value that a display can provide is to present images that seem more real than reality itself,” explained Lee. “Through the best picture quality algorithms and leading sound performance, the optimal picture quality that is delivered then allows users to enjoy their favourite content without having to worry about adjusting the settings. Our ultimate goal is to offer superb picture quality that enables users to thoroughly enjoy their viewing experiences that go beyond simply watching content.”

Stay tuned to Samsung Newsroom for the second and final part in this series highlighting the role of the 8K TV and the innovative technologies Samsung has been developing to provide the best possible viewing experiences to its users.

[1]The number of levels in quantum mini LEDs has been corrected from 13,684 to 16,384 levels as of March 30, 2023.

[2] SAVAGE is a high quality NFT marketplace featuring 4K/8K video and photography. With over 50 titles at launch in March 2023, SAVAGE will expand throughout the year with more than 250 new pieces from top creators and brands

While viewing HDR content is typically optimal in a darkened environment, customers’ viewing environments may vary greatly depending on a wide array of factors, including room lighting, time of day, and proximity to windows. The HDR10+ Adaptive feature supports dynamic scene-by-scene optimisation, following guidelines from the HDR10+ LLC, and can now adjust to any room lighting condition, further enhancing the HDR experience. This feature utilises the TV’s light sensor and ensures that the screen brings to life the creative intent without any loss of details or contrast. All Prime Video HDR content is automatically delivered in HDR10+.

HDR10+ Adaptive on Samsung QLED TVs also supports Filmmaker Mode, a display setting that Samsung – as a member of the UHD Alliance – developed in partnership with filmmakers, studios and consumer electronics manufacturers. Samsung and Amazon Prime Video teamed up to enable Filmmaker Mode and HDR10+ Adaptive for Prime Video customers.

“We are always looking for new features and innovations that can help improve the customer experience,” said BA Winston, Global Head of Video Playback and Delivery at Amazon Prime Video. “With HDR10+ and Filmmaker mode, Prime Video content is optimised regardless of the viewing environment and customers can enjoy movies and TV shows the way the filmmakers intended.”

More contents are becoming available in HDR10+ with Universal Pictures Home Entertainment (UPHE) and Samsung extending its technology partnership to include even more HDR10+ catalogues and new titles for distribution on OTT services around the world.

“As consumers spend more time at home, Samsung has been looking for ways to enrich consumers’ entertainment experience in the comfort of their homes,” said Younghun Choi, Executive Vice President of Visual Display Business at Samsung Electronics. “We are delighted to offer smart picture quality solutions that will enhance consumers’ at-home HDR viewing experience, bringing original-quality cinematic experience to our consumers around the world.”

“Samsung has demonstrated exceptional commitment in developing HDR10+ technology and bringing the industry together in support,” said Michael Aaronson, Senior Vice President, Digital Distribution, UPHE. “We are pleased to further expand our partnership with Samsung as we work to bring more titles into this advanced in-home viewing ecosystem to movie audiences worldwide.”

UHD titles available on Prime Video also include HDR10+ so all Prime Video customers can enjoy the improved HDR experience with most Samsung QLED TVs regardless of room lighting conditions.

For more information on Samsung TV, please visit www.samsung.com/uk

A poll of 2,000 British adults by Samsung shines a spotlight on how the nation plans to celebrate Halloween this year.  The results suggest that over half of those surveyed (55%) will be finding new ways to celebrate.

With 63% of Brits planning to celebrate Halloween at home this year, Samsung created the ultimate SmartThings display as 49% are considering using this technology to elevate their own homes this year. Top tech cited by Brits to upgrade the Halloween experience at home include smart lighting (40%), smart speakers (39%) to create spooky playlists, and smart cameras (31%) to watch out for trick or treaters.

In addition, over two thirds (70%) British adults said Zoom video calls will be integral to their Halloween plans, allowing them to connect virtually with their nearest and dearest.

Samsung have also released a video guide on how to replicate some of the effects seen in the film using SmartThings technology at home.  The handy ‘how to’ guide illustrates how music & sound effects, smoke and lighting can all be triggered using the app to create a next level Halloween at home experience.

Despite Government restrictions, over half of those polled (57%) said they will still be dressing up at home and 59% said they were determined more than ever to make Halloween fun.

Three-quarters (74%) of British parents surveyed said they are planning on going all out at home this year to keep their children entertained.

Samsung’s unique Halloween display centres around a 300-year-old house which was given a SmartThings makeover.  A team of engineers spent two days rigging the Old Bury house with devices to control the lights, sound, and security cameras which form part of the show.

SmartThings tech was controlled and monitored via the Smart Things app on a Samsung Galaxy S20 and QLED TV. The devices were used to adjust and trigger the lighting, fog, music and sound effects featured in the show.

The show was created using state-of-the art projecting mapping and features a custom built 13ft high mechanical skeleton and field of rotating pumpkins.

The spectacle features dance troupe Empire alongside leading SFX make-up artist and influencer Ellie Hand-McCready created a spooky bespoke look for the film.

Kyle Brown, Head of Connected Living Solutions, Samsung UK said: “We wanted to showcase how SmartThings technology works in a fun and interactive way. The Halloween House display demonstrates the simple capabilities on a mass scale and the how to guides simplifies further how people can replicate this at home. SmartThings allows you to control the tech in your home with a touch of a button and is compatible with a wide range of connected devices. Check out our video guides on how to use SmartThings to get your home Halloween ready, from lighting up pumpkins to activating smoke machines and keeping an eye out for trick or treaters.”

SmartThings is one of the largest open ecosystems of connected devices, with over 150 million users worldwide. The platform allows you to connect and manage thousands of smart devices from your phone. The app is available to download across both iOS and Android devices[1].

Visitors to Samsung KX this Halloween will be able to take part in a themed AR treasure hunt around the experience space in Coal Drops Yard. Solve a series of AR tricks and get a chocolatey treat at the end, plus enjoy limited-edition phone cases decorated with Ellie Hand-McCready’s unique make up design.

Happy Halloween!

[1] Compatible with devices running Android 7 and above

Check out the infographic below to learn more about how Samsung optimized its newest QLED TVs to offer users more immersive and responsive gaming sessions.

Boasting best-in class picture and sound quality, versatile screen sizes, improved AI capabilities and stunning design, the 2020 product offering from Samsung is the most dynamic range yet. The new cutting-edge TV and soundbar innovations from Samsung also include connected features that redefine immersion and revolutionise home integration.

This year’s line-up features Samsung’s 2020 QLED 8K flagship, the Q950TS QLED 8K TV, which features unrivalled QLED 8K technology and an unprecedented edge-to-edge viewing experience, combining pristine picture and sound quality, powerful AI capabilities, and premium design. New additions to Samsung’s 8K range this year also include the expansion of the Q900T and Q800T, ensuring there is an 8K TV suited for all needs and different spaces.

Also on sale from 6^th May, will be Samsung’s QLED 4K TVs, which sees 2020 bring Samsung’s strongest QLED 4K line-up yet, with Q60T, Q70T, Q80T, Q90T and Q95T models now available in sizes from 43 to 85 inches.

Samsung’s 2020 QLED line-up is bursting with features to enhance TV viewing, including Object Tracking Sound+ (OTS+). This pioneering feature from Samsung enables sound to travel more dynamically than ever before as it tracks the action on-screen to offer a lifelike, three-dimensional audio experience. For a truly bespoke experience, Samsung SmartThings app provides an ecosystem of connected devices to enable a Smart home, empowering users to take control of their viewing habits even further such as adapting the lighting in the room.

Interior savvy consumers will be excited to discover the AI enhanced The Frame 2020 – not only does the new range feature additional sizes, from 32” to 75” but its new AI-based auto-curation feature, the Frame’s Art Store, is now able to suggest artwork in line with the specific tastes of the owner. Samsung’s design-first TV, The Serif this year will also debut two new stylish colours, Cloud White and Cotton Blue. Both of these Lifestyle TVs don’t just deliver in the style stakes, with Samsung’s QLED 4K technology, The Frame and The Serif offer an outstanding viewing experience, bringing any interior to life.

For further information, please visit www.samsung.com/uk/tvs/qled-tv/highlights/

As people worldwide spend more time at home, Samsung has been adding more entertainment and wellness options to its Smart TV platform. With Apple Music – available on models from 2018 through 2020 – subscribers can stream over 60 million songs ad-free, watch top music videos, and explore thousands of playlists curated by world class music experts and tastemakers.

Apple Music subscribers can also get customized daily recommendations and tune in to the innovative Beats 1 radio station, a global live stream with exclusive shows by artists like Frank Ocean, Nicki Minaj, The Weeknd, DJ Khaled, and Elton John. Plus, subscribers will also have access to new “At Home With Apple Music” content that includes new editorial playlists, group FaceTime chats with artists at home, special artist interviews and playlists and more to help create a sense of connection and community during this time of distancing.

“Our goal has always been to deliver the best entertainment experiences to consumers – and as people spend more time at home, we are more committed to that mission than ever,” said Salek Brodsky, Vice President of Strategic Partnerships and Business Development for Samsung Electronics. “Last year, we were the first TV manufacturer to offer the Apple TV app, and today, we are the first to offer Apple Music. Our partnership with Apple has been instrumental in bringing consumers an unparalleled lineup of different entertainment options, especially as they seek out more content choices from their Smart TVs.”

Owners of Samsung Smart TVs can download Apple Music from the Samsung Smart TV App Store, sign in to an existing account with their Apple ID, or begin the subscription process right from their TV. Samsung Smart TV owners can try Apple Music free for 3 months with an individual, family or student subscription.

In addition to Apple Music’s vast catalog, subscribers can also watch original shows, trending concerts, and other exclusive content on their Samsung Smart TVs.

For more information on Samsung’s Smart TVs, please visit https://www.samsung.com/uk/tvs/

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com/uk/.

About Apple Music

Apple loves music. With iPod and iTunes, Apple revolutionized the music experience by putting a thousand songs in your pocket. Today, Apple Music takes this to the ultimate with over 60 million songs, thousands of playlists, and daily selections from the world’s best music experts including Beats 1 Radio, a global live stream. Since 2015, Apple Music has welcomed tens of millions of subscribers in 167 countries. Streaming seamlessly to iPhone, iPad, Apple Watch, Apple TV, Mac, HomePod and CarPlay, Apple Music is the most complete music experience on the planet.

Commissioned by Samsung QLED TV, the findings come as the world gears up to celebrate the 50^th anniversary of Apollo 11’s moon landing which happened on 20^th July 1969, when television enabled people around the world to witness one of mankind’s greatest achievements. Even though it has been half a century since the iconic steps, still 69% of those aged 65 and over voted the moon landing as the most historic TV moments of all time. Surprisingly, 18-24-year-olds also agreed, despite it being over 30 years before their time.

Samsung QLED pushes the boundaries of what’s possible. From picture quality to design, Samsung QLED enables incredible experiences, both on earth and beyond, to be experienced and enjoyed in accurate and life-like screen resolution. This will be appreciated by over half of the nation, as when asked how they would prefer to experience Space, 56 percent of those polled would prefer to enjoy it through a screen than go themselves. A sofa space mission was particularly appealing to those in Bath and Lincoln, with over three quarters opting for the screen experience (78% and 75% respectively). Those aged 55 and over would not want to experience space at all, while those aged between 25-34 were most keen to experience space themselves first hand.

“TV technology has been essential in bringing the world together to experience critical moments in modern history” said Guy Kinnell, Vice President, TV & AV Samsung Electronics UK Ltd. “At Samsung, we have worked tirelessly over the years to move the industry forward when it comes to premium picture quality, and the introduction of our QLED 8K TV with 8K AI Upscaling is an integral component as we look towards the future of viewing.” He added; “As we mark the 50^th anniversary of Samsung Electronics and the first steps on the moon by mankind, it’s by looking back at some of the most iconic TV and cinematic moments from the past we can only wonder what the next 50 years may hold for the future of television and technology.”

The survey also discovered that the nation’s favourite cinematic space moment served up two joint winners, with over a fifth dubbing the duel between Darth Vader and Luke Skywalker in ‘Star Wars: The Empire Strikes Back’ the best – matched with Tom Hanks declaring “Houston, we have a problem” in Apollo 13, both amassing 21 percent of the overall vote each.

To celebrate the anniversary of the moon landing, Samsung also created a “Making History” QLED 8K TV commercial campaign, featuring moon landing footage licensed from the ground-breaking CNN documentary, ‘APOLLO 11’, using newly-discovered, never-before-seen 70mm archival footage and more than 11,000 hours of uncatalogued audio recordings from NASA and the National Archives.

For additional information on Samsung’s 2019 QLED TV’s, please visit https://www.samsung.com/uk/tvs/qled-tv/highlights/.

This includes the award-winning Q9, which features industry-leading picture quality, empowering consumers to enjoy content without distractions whilst complementing the style of their homes. Previously launched in the United States as the Q8F, the model has received multiple industry accolades and is now a top ten selling model in the 75” category^[1].

Offering leading picture quality, Ambient Mode which can mimic the pattern on the wall behind the TV^[2] and smart TV capabilities that make it easier to set-up and navigate your TV, the Q8D is the ideal choice for true lovers of entertainment.

Highlights of the Q8D include:

Stunning Picture Quality

The Q8D will feature a combination of Full Array Local Dimming and HDR 1500, providing a crisp, true-to-life viewing experience.

This combined with Q Contrast Plus technology offers stunning images with pristine contrast, whilst an anti-reflective screen ensures premium picture quality in any lighting condition.

Bright screens can often lead to a loss in colour, however with its 100% Colour Volume Technology^[3], the Q8D rejuvenates colour, providing a stunning visual experience. This together with HDR picture quality ensures no detail is lost on the screen.

Ambient Mode

Ambient mode provides useful information throughout the day – even when consumers aren’t actively watching movies and TV. It can display your pictures as well as providing news headlines, traffic reports, and weather updates. For wall-mounted TVs, Ambient Mode can mimic the pattern on the wall behind the TV to create an astonishing visual effect in which the TV blends seamlessly into the wall^[4].

Smart TV

The Q8D’s smart capabilities offer revolutionary ways to set up the TV and find content. Effortless Login uses the new SmartThings app^[5] to drastically reduce the time it takes to set up a new TV. The new Universal Guide enables consumers to navigate across supporting streaming services and live TV through one intuitive menu, whilst the Q8D’s S-Voice feature allows you to control your TV through voice alone, so there’s no need to lift a finger.

Cable Management

The Samsung Clean Cable Solution® neatly manages cords for a crisp, clean look. Simply push your cables into the embedded lines at the back of the TV for a neat system that allows you to organise your cables through your TV stand.

Q8D Line Details

In response to rising consumer demand, Samsung is reinforcing its commitment to ultra-large screen televisions and will be offering 55”, 65” and 75”^[6] models of the Q8D.

“The Q8D is a fantastic addition to our 2018 lineup of televisions available in Europe. It has been designed for today’s consumers who want a TV that offers superior picture quality and complements the aesthetics of their living space,” said Guy Kinnell, European Vice President of Visual Display at Samsung Electronics Europe. “We are excited that our European customers can now enjoy the Q8D and the huge benefits it can bring to both your living and viewing experience.”

Samsung’s Q8D is available in stores from July 2018. For more information and pricing on Samsung’s TV and Audio products, please visit www.samsung.com.

[1] Based on NPD data

[2] Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours

[3] QLED TVs have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent colour volume

[4] Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours

[5] SmartThings is available on iOS and Android-powered devices

[6] 75” model available by September 2018