London, UK – 22^nd March 2023 – Samsung Electronics UK Ltd. is delighted to announce its latest promotion in conjunction with the launch of its 2023 TV range, that offers customers up to £500 cashback when purchasing selected 2023 Samsung Neo QLED 4K TVs and up to £200 cashback on 2023 OLED TVs. The offer will run for UK and Ireland shoppers until the 13^th June 2023 on Samsung.com and in selected retailers. In addition, a separate online promotion will allow customers to earn an additional £200 for recycling their old Neo QLED 8K, Neo QLED 4K & OLED TVs^[1].

The brand-new, cutting-edge line-up, featuring the flagship Neo QLED 8K QN900C, will feature eleven Neo QLED and OLED models, with sizes ranging from 43” up to 85”:

• Neo QLED 8K
  • QN900C – available in sizes 85”, 75”, 65”
  • QN800C – available in sizes 85”,75”, 65”
  • QN700C – available in sizes 75”, 65”, 55”

• Neo QLED 4K
  • QN95C – available in sizes 85”, 75”, 65”, 55”
  • QN93C – available in sizes 85”, 75”, 65”, 55”, 50”, 43”
  • QN90C – available in sizes 85”, 75”, 65”, 55”, 50”, 43”
  • QN88C – available in sizes 75”, 65”, 55”
  • QN85C – available in sizes 85”, 75”, 65”, 55”

•  OLED
  • S95C – available in sizes 77”, 65”, 55”
  • S92C – available in sizes 77”, 65”, 55”
  • S90C – available in sizes 77”, 65”, 55”

Samsung’s 2023 Neo QLED 8K TVs are equipped with Samsung’s Quantum Dot technology to transform light into lifelike and accurate colour for a naturally bright and colourful picture. Featuring Quantum Matrix Technology PRO<[2]– which expertly controls Quantum Mini LEDs – and Samsung’s most intelligent AI-powered TV processor^[3], so viewers get the ultimate cinematic 8K viewing experience.

Samsung’s OLED TVs combine the pure blacks and limitless contrast from OLED technology with the true-to-life colours from Quantum Dot. Pairing picture-perfect blacks with naturally bright colour, the end result is an intensely cinematic viewing experience – no matter what’s on. Featuring Dolby Atmos technology, Samsung’s OLED TVs deliver a sound experience that surrounds any room, creating an immersive and realistic impression of sound.

The 2023 Neo QLED and OLED TVs are available to purchase via Samsung.com from the 22nd March.

*Purchase between 22.03.23 – 13.06.23. Only available on selected new 2023 Neo QLED 4K or OLED TVs. Claim within 0-60 days of purchase. To claim, and for full T&Cs, see https://samsung-offers.claims2023TVcashback

[1] The trade-up discount you receive is an incentive to recycle and to purchase a new Samsung appliance, monitor or television; it is not a trade-in value for the recycled appliance, monitor or television. Recycled appliances and televisions are non-returnable and have a zero value. If you return the appliance, monitor or television you purchased for a refund (for any reason) you will not receive any amount or value for your recycled appliance, monitor or television. You will be required to fully uninstall (including disconnecting and draining of water, where applicable) your appliance, monitor or television and make sure it is ready for collection at the same time we deliver your new appliance, monitor or television. We reserve the right to refuse the delivery if you fail to do so. A surcharge equal to the amount of the discount you received will apply if you do not recycle or have your appliance, monitor or television ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one trade-up discount for each product type recycled.

[2] Quantum Matrix Technology Pro is available on the QN900C & QN800C

[3] Neural Quantum Processor 8K is available on the QN900C & QN800C

LONDON, UK – 30 August 2022 – With the new Premier League season now in full swing, new research from Samsung Electronics UK has revealed the increasing difficulty that Premier League fans are facing when wanting to follow their team live in the stadium for this season, especially as teams raise the cost of tickets for their most loyal fans ^[1].

28% of fans currently find it extremely difficult to purchase live match tickets for their favourite team whilst 44% prefer to watch the team they support on TV as opposed to in the stadium as the cost of making the journey to and from the stadium is too high.

Although there is still appetite for fans to watch their teams live in the stadium, 53% prefer to watch the team they support on TV rather than live in person as their TV provides a similar or better ­­­match day experience at home.

Reasons include that it is more comfortable watching their team from home (43%), the stunning and sharp picture quality on the TV (28%) and that they feel closer to the action at home. 28% felt that watching their team in the stadium isn’t a viable option unless they are a season ticket holder or have been a club member for a long period of time, whilst 18% enjoy the extraordinary sound quality on their TV when watching a live football match.

Following on from the Lionesses stunning victory at Euro 2022 and a record television audience of 17.4 million tuning in, just under two thirds (63%) would like to see more live women’s football being aired on the TV as it offers the same excitement as their male counterparts. Over three quarters (79%) felt that having more live women’s matches on TV will be key in helping to inspire a new generation of female fans and footballers.

As anticipation builds up for the World Cup later this year, fans are looking to enhance their match viewing experience with over a third (36%) stating they plan to upgrade or buy a new TV, whilst 37% will upgrade/purchase a new soundbar. This comes as 60% of fans agree that having a good TV and TV/sound set up is crucial for them to enjoy watching the game.

Dan Hastings, VP, TV/AV, Samsung Electronics commented: “Although fans are finding it harder than usual to obtain match tickets for their beloved clubs, many feel that their TVs can still provide them with a fantastic match day experience at home. Our premium TV and soundbar ranges are packed with incredible tech such as Quantum Matrix Technology Pro and Q-Symphony that allow fans to get closer to the action and ensure they can still follow the highs and lows of their teams each matchday in stunning picture and sound quality.”

Fans can watch their team this season in incredible picture quality and sound on Samsung’s premium TV range, including Neo QLED 8K, 4Ks, and QD-OLED TVs. With Quantum Matrix Technology Pro and a Neural Quantum Processor 8K on the Neo QLED 8Ks, football lovers will still feel part of the action. Fans can also take their audiovisual experience to a whole new level of immersion with Samsung’s Q series soundbars and exclusive Q-Symphony^[2]feature – delivering amazing surround sound without a complicated set-up.

For more information on Samsung TV & AV range, please visit: https://www.samsung.com/uk/tvs/

Research conducted on behalf of Samsung of 2,010 Premier League fans aged 18+ by Opinion matters between 8th– 15th August 2022.

[1] https://www.bloomberg.com/news/articles/2022-05-30/season-ticket-price-list-2022-23-most-premier-league-matches-cost-more-to-see

[2] Q-Symphony is available only with a compatible soundbar. Check for Q-Symphony compatibility on soundbar product specifications

▲ (From left to right) Engineers Younghoon Jeong, Younghun Jo at Hardware Platform Lab, Sangmin Lee, David Jung at Picture Quality Solution Lab of Samsung’s Visual Display Business

Quantum Matrix Technology Pro delivers ultra-fine contrast with details in darkest blacks and lightest whites

Samsung has continued to pave the way forward in innovation for picture quality by applying cutting-edge technologies to its latest TVs. The newly released Neo QLED 8K is an upgraded version of its previous QLED TV and comes with a wide range of innovative features. At the center of this advancement is Quantum Matrix Technology Pro, which takes advantage of the enhanced 14-bit gradation for greater control of the miniaturized light source – the Quantum Mini LEDs. This allows the TV to control its lighting across an astounding 16,384 steps, which is four times greater than conventional 12-bit displays at 4,096 steps, providing true-to-life colours previously unseen.

Shape Adaptive Light and Real Depth Enhancer add depth for vivid, lifelike images

Newly introduced technologies, namely Shape Adaptive Light and Real Depth Enhancer, have taken the picture quality offered by Samsung TVs to new heights. These new features optimise contrast and produce clean and punchy images, adding a more realistic sense of depth to your screen.

Real Depth Enhancer improves picture quality by separating an object from a background. “Every image has an object and background with different requirements to bring out the optimal picture quality,” said Jo. “Real Depth Enhancer separates the object from the background to enhance the contrast of the object, making it look clear. In doing so, we can clearly distinguish the object from the background, creating a greater sense of depth and making the images pop.”

Shape Adaptive Light analyses a scene and estimates the difference in the light layer by each section of a scene to control the light source. Shape Adaptive Light creates the effect of synergy with the latest Quantum Mini LED to precisely control and optimize the light source for an accurate contrast. “Simply put, it makes bright areas stay bright and the dark space around it stay dark. Additionally, the technology enables optimal contrast levels and allows details in the inkiest blacks, producing life-like picture quality,” said Jo.

Upgraded Neural Quantum Processor allows customized AI upscaling for any given scene

Technological prowess has allowed us to enjoy 8K picture quality from the comfort of one’s home. Although not all shows and movies are made in 8K, users are able to take full advantage of the latest TV tech Samsung has to offer. In fact, the real value of 8K TVs comes from Samsung’s AI upscaling technology, which offers next-level picture quality by analyzing the image in real-time and upgrading it to higher picture quality or even 8K, regardless of the original image quality. Neo QLED 8K raised the number of neural networks from 16 to 20 to strengthen the capability for image analysis and upscaling. Multi-intelligent AI networks from the Neural Quantum Processor improve not only images, but also cloud games in 8K resolution for seamless and natural gameplay.

“As the number of networks has gone up, we were able to upscale a wider range of content to deliver a better viewing experience for users,” said Jeong. “Samsung added neural networks to make the image of cloud games vivid and reduce noise. The neural networks immediately analyse a picture, optimize a network and upscale it to 8K so that users can enjoy a cleaner game image.”

Jeong shared Samsung’s ambition to provide a better viewing experience: “Samsung’s multi-intelligence AI network is set up to continuously expand, delivering optimal picture quality technology according to a viewing environment and the latest content trends.”

Samsung’s 2022 QLED TVs, the world’s first HDR displays with ‘Pantone Validated’ Approval

Colour is an important factor in evaluating a TV’s picture quality. Samsung has achieved 100% colour volume^[1] since 2017 and displayed accurate and vivid colours. Samsung’s all-new 2022 QLED models, including Neo QLED 8K, became the world’s first HDR displays with ‘Pantone Validated’ certification. Pantone specializes in colour and provides a global colour standard, PMS (Pantone Matching System). The certification means that Samsung’s ability to accurately express colours is officially recognized. Neo QLED 8K was acknowledged for its accurate expression of 2,161 Pantone colours and 110 skin tone shades.

“Pantone Validated certification suggests that the colour expression of Neo QLED 8K is almost on par with the colours we are able to detect with our eyes,” said Lee. “Technological advancements of Neo Quantum Processor, along with Quantum Dot material help our TVs accurately express more than 2,000 colours recognized by Pantone and also 110 skin tones, the most complicated and delicate colours.”

Smart Calibration – Automatically calibrate and optimize picture quality in an easy and convenient way

Samsung has been providing industry-leading picture quality through technical innovation. A classic example is Smart Calibration, which is embedded in the latest QLED TV models in 2022.

Smart Calibration enables anyone with a Samsung Neo QLED to calibrate their screen by simply using their  smartphone^[2]. This allows users to calibrate their TVs for superb image quality through a simple step-by-step process with the Smart Calibration feature within the Smart Things app. All users have to do is open the Smart Calibration feature within the SmartThings app and point their smartphone camera towards the TV, the SmartThings app will then simplify the process to optimize picture quality. Users can choose between ‘Basic Mode’ and ‘Professional Mode’ according to how accurate they want to adjust picture quality. Basic Mode offers a quick calibration within 15 seconds, while Professional Mode optimizes more details of the picture and takes only 5-8 minutes to complete.

“Picture calibration normally requires expensive equipments, such as a measuring instrument and pattern generator. Smart Calibration enables users to adjust picture quality easily and conveniently with just their smartphone. Samsung developed this solution to help everyone easily calibrate their screens and enjoy accurate images,” said Jung. “Professionals who work with colours like photographers tend to calibrate their devices quite frequently – once every three months or six months. While this isn’t required for ordinary uses, it will be great for users to calibrate their screens using Smart Calibration when they first purchase the TV or when moving the TV to a different location.”

Samsung Neo QLED 8K, the first TV to receive ‘Eye Care’ certificate by top global certification institutes

There is now more amazing content available via OTT services than ever before, and as a result, more and more people are spending their leisure time watching this content on TVs. Therefore, a comfortable viewing experience is becoming an important factor influencing TV purchasing decisions.

The 2021 and 2022 Samsung QLED TVs, including Neo QLED 8K, won the ‘Eye Care’ certification from Verband Deutscher Elektrotechniker (VDE) in Germany, a test & certification association. This makes them among the first TVs to be awarded a certificate specific to eye care. VDE’s  ‘Eye Care’ certification includes ‘Safety for Eyes’, ‘Gentle to the eyes’, flicker level^[3], uniformity^[4] and colour fidelity^[5] assessments. ‘Safety for Eyes’ certification is assigned to products with the emission levels of blue light, ultraviolet rays, and infrared rays that fall into the ‘Exempt Group’ according to the classification of emission limits set by the International Electrotechnical Commission (IEC).

‘Gentle to the eyes’ certification proves that the amount of melatonin suppression from a device meets the International Commission on Illumination (CIE) standard.

“As TVs become more of an entertainment hub in the home, there’s an increased demand for screens with top-tier picture quality that minimize eye strain. A comfortable viewing experience is quickly becoming a key factor in purchasing decisions, in addition to picture quality and performance. Neo QLED 8K, with its ‘Eye Care’ certification, meets these criteria, offering more comfortable watching experience to users,” said Jung.

Additionally, the Eye Comfort mode on Neo QLED 8K adjusts the screen’s brightness. It limits blue light to provide a more pleasant viewing experience, all done automatically by the TV’s Neural Quantum Processor. “AI technology automatically adjusts a screen’s brightness and colour temperature according to a viewing environment so that users can comfortably enjoy their favorite content on their TV,” said Lee. “After sunset, you will see significantly warmer colours and reduced brightness, while during the daytime, the screen will be brighter and more vivid.”

AI technology to provide perfect viewing experience with minimal effort from the users’ side

As displays get larger and the technology for enhancing picture quality improves, so too does the standard for good picture quality. “The ultimate goal of advancing our technology in picture quality is to enable our TVs to automatically adjust their own picture quality to its optimal setting, producing a lifelike image. We will continue to develop cutting-edge technology to offer true-to-life picture quality to our consumers,” said Lee.

“Our users’ overall viewing experience is just as important as accurate colour and sharpness,” said Jo. This means it is essential to help users conveniently enjoy the best picture quality. “We consistently strive to create a viewing experience where users can simply enjoy content anywhere, in any environment. Samsung is committed to advancing AI technology to provide perfect picture quality with minimal effort from the users’ side.”

^[1] Measured to DCI-P3 standard, certified by VDE.

^[2] Requires Galaxy S, Note, Z Flip or Z Fold series models released after January 2019, or an iPhone that supports Face ID. Supported models may differ depending on the situation. For more information, please check the product manual at samsung.com/support.

^[3] According to International Electrotechnical Commission(IEC) standard

^[4] According to International Standard Organization(ISO) standard

^[5] According to Information Display Measurement Standard(IDMS) standard