Samsung’s highly acclaimed home appliance range includes some of the most awarded products across dishwasher, cooking, refrigeration and laundry on the market. Products within the offer include the intelligent Samsung Family Hub, which provides recipe suggestions, sends pictures of the inside of the fridge straight to the user’s phone[ii], and includes a large LCD touchscreen, making it ideal for the whole family. The latest Samsung Bespoke Refrigerator range is also included in the promotion, offering customers the opportunity to customise their kitchen with a range of colours and styles to suit all spaces and lifestyle needs.

Lazy launderers will be pleased to know that the promotion is also available across several of Samsung’s latest washing machines, including the Series 9 QuickDrive, AddWash and Auto Optimal Wash Washing Machine, with features such as ecobubble, which reduces energy and water bills by making your detergent go that bit further, and innovative QuickDrive technology which can significantly cut your washing time down. The unique fabric care drum is equipped with a pulsator that forces detergent deep into clothes for a thorough wash in less time as well as the infamous AddWash door allowing users to pop in last-minute items[iii].

The promotion is also available across the latest cooking products, including the flagship Infinite Oven range. Featuring the new Infinite design, the line is crafted with design ideals in mind, defining the modern kitchen aesthetic with sleek lines and a bold dial for a beautiful, professional feel. A number of Samsung’s induction hobs are also included within the offer and feature innovative Virtual Flame Technology with LED lighting that glows in accordance with the temperature of each cooking zone.

For more information on the offer and for full terms and conditions please visit: https://www.samsung.com/uk/offer/holiday-cashback-prize-draw/

[i] Purchase between 08.09.21 – 02.11.21 from a participating retailer. Claim from Samsung before 01.02.22. Northern Ireland is specially excluded from this promotion. To claim, and for full terms and conditions, see

https://www.samsung.com/uk/offer/holiday-cashback-prize-draw/

[ii] SmartThings app required, available on Android & iOS. Internet connection & Samsung account required

[iii] AddWash door can be opened at any time when the drum temperature is below 50°C

For the first time, these labels will include a QR code which will provide additional, official (non-commercial) information – drawn from the European Product Database for Energy Labelling – when scanned with a smartphone.

Samsung welcomes the European Union’s drive to accelerate the innovation and production of energy efficient electronic appliances and hold manufacturers accountable to higher standards, while at the same time introducing new labelling requirements that offer consumers across Europe greater transparency, understanding and choice.

At the centre of Samsung’s design philosophy is developing innovative products that are energy efficient and use both recycled and eco-friendly materials to reduce their environmental impact. Samsung’s commitment to constantly improving the sustainability performance of its products starts at the beginning of a product’s lifecycle, through its Eco-design Process.

The Eco-design Process enables Samsung to plan and develop products that have greater energy efficiency, use fewer resources and eliminate hazardous substances. It ensures alignment with all global environmental regulations and requirements, as well as encourages Samsung to take voluntary steps and pursue ideas to create responsibly designed products for its customers.

Rachael Ward, Marketing & Product Director, Home Appliances, Samsung Electronics UK Ltd. says: “At Samsung, we are striving to create world class environment-friendly home appliances, through efforts including development of advanced energy saving technologies and creative new product concepts such as customisable modular refrigerators. The new labelling will guarantee transparency on higher efficiency standards, closer attention to sustainability, and easier understanding of the grading system of household appliances.”

WASHING MACHINES: LAUNDRY IS READY WITH SMART CONTROL+

In the laundry segment, Samsung’s Smart Control+ range of washing machines meets the highest standards of the new energy labels, awarded energy grade A and B. With Artificial Intelligence, the Smart Control+ range customises the washing process, adapting it to the consumer’s preferences, and detecting the weight of the laundry, before dispensing the appropriate amount of water and detergent using Auto Dose. The washing machine can also cleverly link with a compatible dryer via Auto Cycle Link*, so the tumble dryer can automatically select an optimal setting once the wash cycle ends.

The range of Smart Control+ washing machines include: QuickDrive, AddWash, and Auto Dose.

The “eco” features that apply to the whole Smart Control+ range include:

Furthermore, depending on the specific needs of consumers, the various lines also offer a range of the following distinctive features:

• QuickDrive technology uses a super speed cycle to give users a clean load in just 39 minutes on a 5kg load.
• AddWash line has a door in the door, letting users add anything they have forgotten to the wash at any time***, avoiding new cycles.
• Auto Dose function knows just the right amount of detergent for any load.

REFRIGERATORS: EXCELLENT ENERGY PERFORMANCE FOR FOOD CONSERVATION

The modular design of Samsung’s BESPOKE refrigerators – coming to the UK later this year- offers customers the flexibility to tailor their fridge by adding additional units or replacing the door panels according to their individual lifestyle and design needs. The BESPOKE has a series of different platforms (Tall 1-Door Fridge/Freezer, BMF) that allows users to minimise spatial waste when installing their customised fridge configurations. Aside from its modular design, the BESPOKE line-up also includes features that help minimise both energy and food waste.

The features that make this level of energy conservation possible include:

• SpaceMax Technology makes the walls slimmer, so the same size fridge on the outside has larger capacity inside.
• Digital Inverter Compressor monitors and adjusts temperature to keep it constantly perfect, making fridges more efficient.
• Twin Cooling controls the refrigerator and freezer independently with two separate evaporators and precise electronic control. This helps to maintain desired temperatures in both the fridge and freezer, which preserves food in the best conditions to minimise food waste.
• Metal Cooling keeps food fresh, even if users frequently open and close the fridge door. The metal plate in the rear wall helps maintain the optimal internal temperature by retaining the cold and preventing the loss of cool air whenever the door is open.

In addition to innovative, environmentally-friendly technologies, BESPOKE refrigerators are also equipped with features that improve the utilisation of interior storage compartments:

• CoolSelect Zone allows users to switch freezer compartments at the bottom of the fridge, with three variations of precise temperature control.
• Optimal Fresh+ box is a multi-purpose compartment that can be split into two zones with different temperatures, making it ideal for storing items that require different temperatures but need to be kept separately, such as meats and vegetables.
• Rack & Shelf is a multi-purpose wine rack, which is not only an elegant way to store your favourite bottles, but makes more space on your shelves for the food to enjoy with it.

The new regulations are for European consumers and will also apply in non-EU countries.

For more information about Samsung’s product portfolio and new energy efficiency ratings please visit: https://www.samsung.com/uk/home-appliances/learn/energy-efficiency-rating-label-changes/

But struggling shoppers shouldn’t despair. Samsung has a vast range of exciting gift ideas to dazzle the whole family come Christmas morning.

Mobiles, tablets and wearables

For the powerhouse – Today’s fast-paced world made easy with the NEW flagship Galaxy Note9. Combining the skill of a tablet with the convenience of a phone, this dynamic device is powered to adapt to even the busiest of schedules

Galaxy Note9

For the socialite – Gift a loved one with the Galaxy S9 and let them discover the Augmented Reality version of themselves using the state of the art 12MP rear camera

Galaxy S9 and S9+

For the colourful character – For those who love to be bold, the Galaxy A9 is the perfect accessory

Galaxy A9

For the style guru – Give a friend’s Christmas a splash of sophistication with the Galaxy A7. A smooth-curved smartphone they won’t want to put down

Galaxy A7

For the performers – Hook a loved one up with the newest member of the J series. Whether they are jogging to their favourite playlist or watching a festive film, rest assured they will endure an incredible sound experience with the help of Dolby Atmos

Galaxy J6+

Galaxy J4+

For the tech whizz – For those that like to stay ahead of the game, the Galaxy Tab S4 is a must-have. The Samsung DeX is a key feature and enables a true desktop-like experience on a tablet

Galaxy Tab S4

For the whole family – Watch films be brought to life in your very hands with the powerful, Galaxy Tab A 10.5. What’s more, Samsung Kids Mode provides the ultimate digital playground for your little ones

Galaxy Tab A 10.5

For those seeking balance – Get a head start in finding a good life balance this new year with help of the Samsung Galaxy Watch. This clever gadget saves on time by offering a standalone experience across devices and enables users to easily track everyday wellness

Galaxy Watch

For those on the move – Whether you are exercising or simply going about your day, these cord-free earbuds are the ultimate on-the-go accessory

Gear IconX

For the fitness fanatics – Gifts that all sports-lovers want to find under the tree

Gear Fit2 Pro

Gear Sport

Home appliances

For the culinary master – Reward the family chef’s culinary efforts with a Dual Cook Flex oven. An innovative appliance which allows users to prepare dishes simultaneously without compromising on cooking performance

 Dual Cook Flex

For domestic gods and goddesses – Transform the household laundry ritual for life with the gift of QuickDrive, it can complete a wash in a 15 minutes

QuickDrive washing machines

For the hungry household – Add a splash of luxury to the household kitchen with Samsung’s slick selection of fridges

The Family Hub Fridge

RS8000 with SpaceMax Technology, 609L

Home entertainment

For the culture buff – Indulge a friend that enjoys the finer things in life with The Frame. The first TV to become art

The Frame 2018

For the gaming gurus –  Allow your best pal to get lost in the world of virtual reality with the ground-breaking gaming range

Gear VR with Controller

49″ CHG90 Curved HDR QLED Gaming Monitor

For the film fanatics – Spruce up family film nights forever with these ultimate household editions

QLED Q9FN television

Models available in 55” 65” 75”

Soundbar – HW-N400

Blu-ray – UBD-M9000

For you, because you deserve it – Make your home entertainment dreams come true with the HW-N650 cinematic soundbar. A powerful gadget using Acoustic Beam technology to deliver a panoramic sound experience

HW-N650 Cinematic Soundbar

World-first sees washing machine cycle turned into slow cinema with soundtrack by Michael Nyman

• Britain’s most famous living composer creates a dramatic original score to accompany film of a 66 minute wash cycle
• Composer of Oscar winning film The Piano inspired by ‘mechanical cycles’
• Film set to get fans of slow cinema in a lather with full uncensored, moment-by-moment footage of a full wash cycle majoring on a single, long continuous shot
• Washing Machine to receive premiere at London’s Leicester Square + available online FREE
• Unique project sees art meet technology to launch Samsung’s QuickDrive, a washing machine which cuts laundry time in HALF¹ – without compromising performance

Publicity Stills & Movie Poster –  https://www.flickr.com/gp/taylorherringpr/HVeLch

London, UK – Tuesday 28^th 2018: One of Britain’s most innovative and celebrated composers has created a unique original score to accompany a 66-minute family wash cycle.

Michael Nyman whose haunting work has accompanied dozens of hits and arthouse movies, including Oscar-winner The Piano has composed the soundtrack to accompany a new feature film which turns the everyday drudge of the washing machine cycle into art.

In an audacious move, the poetic monotony of the spinning drum and sloshing water are the sole focus of ‘Washing Machine’ – a movie which will receive its world premiere at Leicester Square in London’s West End in early December.

The film chronicles the full cycle, moment by moment, of Samsung’s QuickDrive washing machine, in this big screen addition to the canon of slow cinema treats. The production team captured the action with a single long shot trained on the machine to bring the full glory of the wash, rinse and spin to the screen.  Samsung believes that cinema audiences, who have in recent years become accustomed to unusual experiences such as live relays of theatre, rock concerts and opera, or simulcasts of TV premieres, will be able to break new ground with the release.

Ivor Novello-winner Nyman, who recorded part of his soundtrack live in London surrounded by monitors featuring the wash cycle, commented: “By coincidence, this new work comes exactly 300 years after the 1717 premiere of another celebrated composition inspired by the flow of water – German-British composer George Frideric Handel’s Water Music so in some ways we have come full circle with ‘Washing Machine – The Movie’.”

The movie builds upon the ground-breaking 3 min 20 sec advert featuring a QuickDrive wash cycle which was broadcast during a single-shot complete ad break takeover on Gogglebox on C4 on the 24^th of November. It follows research commissioned by Samsung showing that huge numbers of people are already fascinated by the mesmeric power of watching the wash spinning, with hundreds of thousands of hours clocked up on YouTube.  Indeed, footage of full-length washing machine cycles has achieved more than THREE MILLION views.

The piano-led 66 minute soundtrack features one of Nyman’s signature minimalist compositions, driven by an explorative melody which takes the audience on a passage through the various stages of the wash cycle. The repetitive motion of the spinning drum is melodically represented through Nyman’s masterful playing, with thematic ideas developing as the wash progresses.

Nyman said: “The idea of this intrigued me when I was approached, putting a score to something so visually repetitive and prosaic. As a film composer you are frequently taking a cue from the drama on screen or interpreting it sonically, but here the challenge was to offset the mundanity and also enhance the hypnotic appeal.

“I have written a lot of music to manufacturing processes, but this is the most elaborate mechanical, mechanistic film I’ve been involved with. I’m interested in the mechanical process, the way that I create musical cycles which are based on repetition and variation and the correlation between that music and what happens in a washing machine process. I really want the music to be heard and I want the music to be loud, so I think with this project its man over machine.”

Samsung’s research which inspired the film revealed that on average, British adults will spend an average of 1,481 hours watching the washing go round and round – which adds up to the equivalent of 61 days across a lifetime.  For those who love to get lost in the hypnotic thrill of the washing machine but don’t want to waste too much of their lives, the Samsung QuickDrive is perfect because it cuts laundry time in half², without compromising wash performance.

Mark Seaman, Head of Domestic Appliances, Samsung UK & Ireland, said: “Our film features a virtuoso performance from both man and machine. The Samsung QuickDrive gives a washing performance unlike any other so it was only fitting to turn it into an artwork in its own right. What better way to showcase the fastest washing machine we have ever made than to feature it in one of the slowest movies ever created, complete with a soundtrack from one of Britain’s most celebrated composers.”

Washing Machine – The Movie will receive a world premiere at Leicester Square’s Cineworld Theatre on the 5^th December 2017.  The film will be available to watch free of charge via YouTube from the 6^th December

CONTACT:
Sam Corry/Peter Mountstevens
Taylor Herring PR
Tel: +44 (0) 208 206 5151
Email: peter.mountstevens@taylorherring.com / SC@taylorherring.com / GV@Taylorherring.com

Notes to Editors

Film credits

Director – Peter Mountstevens

Producers – Max Gheysens and Sam Corry

¹Samsung QuickDrive WW8800M vs Samsung WW8500K (5kg 40°C Cotton wash)

• Longest EVER single shot ad screened on UK television¹– with a takeover of an entire prime time ad break
• ‘Slow TV’ style commercial nods to 1950’s interlude series and features nothing but unbroken footage of washing machine cycle from a single locked off camera
• Creative inspired by new research which reveals adult Brits will spend 61 days across a lifetime ‘watching the washing’
• Ad created to launch the Samsung’s QuickDrive, a washing machine which cuts laundry time by HALF² – without compromising performance
• The ad which emphasises #LifesTooShort will be screened during Channel 4 hit Gogglebox on Friday 24^th November

London, UK – Wednesday 22^nd, November 2017: TV history is to be made with the screening of a head-spinning new Samsung ad which will be the longest single shot commercial ever screened in the UK – featuring nothing but a washing machine cycle.

At three minutes and 20 seconds long, and preceded by a bespoke Channel 4 branded introduction, the advert will fill an entire ad break when it is aired during Friday night smash hit show Gogglebox on November 24.

The film, developed and directed by creative agency Taylor Herring and produced by PackHorse Productions promises to be one of the most hypnotic ads ever screened featuring a 200 second long cross section of a family wash immersed in suds as it spins through a cycle.

The ad, which marks the launch of Samsung’s new QuickDrive washing machine, taps into the popularity of “slow TV” which has captured a cult audience who revel in the quirky joys of watching the world pass by in real-time on their screens, basking in the full, unedited glory.

The creative – ‘QuickDrive Interlude’ was inspired by the golden days of the celebrated TV “interlude” series of the 1950s, which most famously featured a rotating potter’s wheel to cover for gaps in programmes or when there was some sort of technical problem. Other films, which were beloved by a generation, included a ploughman driving his horses across a field and a kitten with a ball of string.

The Samsung commercial directly references the inspiration via on screen text and 30 seconds of sepia tinged footage before fading to full colour.

QuickDrive Interlude will launch with the hashtag #LifesTooShort to emphasise the valuable time wasted as we wait for long washing cycles to end.  Newly commissioned research from Samsung reveals that the average British adult will spend 1,481 hours watching the washing spin, which adds up to 61 days across a lifetime. In that time they could learn an instrument such as piano or trumpet to Grade 5 or become fluent in a new language.

Using the latest technology, Samsung QuickDrive cuts laundry time by half² without compromising on performance. It adds a new dimension to washing by not only moving clothes up and down with the churning motion of the drum, but a plate at the rear also adds a back and forth movement to wash more effectively. QuickDrive also includes the innovative AddWash feature, enabling additional items of clothing to be added during the cycle³.

Viewers of a certain age will recognise the accompanying music as the theme tune to “the gallery” on BBC1’s 70s children’s show Vision On, which featured the late TV artist Tony Hart. The track Left Bank Two, recorded by The Noveltones, was later revived for another kids’ show SMart in the Noughties and it has become something of a turn-to tongue-in-cheek soundbed to soundtrack a humdrum scene on TV.

Mark Seaman, Head of Domestic Appliances, Samsung UK & Ireland, said: “QuickDrive is the fastest and smartest Samsung washing machine ever made and this commercial shines a spotlight on the ‘performance’ of the machine itself to create a mesmerising spectacle where art meets technology.  The advert also teases the next stage of our campaign which will see QuickDrive’s performance taken to even bigger screens.”

Pete Clark, Agency Principal from Channel 4 Sales said: “We’re really excited to be making TV history with Samsung and building on 4 Sales’ strong track record in ad break innovation. Dedicating an entire ad break to showcasing nothing but the new QuickDrive in action will deliver good clean entertainment for Channel 4 viewers.”

Samsung is supporting the advert with a full PR campaign including a unique tie up with the show. GoggleBox personalities will elevate the online conversation around the advert with tweets during the commercial, seeding the content to their followers.

Gogglebox currently attracts an average overnight audience of 2.8 million viewers per episode and a 14.4% share of the viewing audience on Fridays from 9-10pm.

Production Credits

Director – Peter Mountstevens (Taylor Herring)

Producer – Charlie Watson (Packhorse)

Producer – Sam Corry and Max Gheysens (Taylor Herring)

¹Single shot refers to locked off camera position – frame remains constant throughout

²Samsung QuickDrive WW8800M vs Samsung WW8500K (5kg 40°C Cotton wash)

³AddWash door can be opened at any time when the drum temperature is below 50°C.

Getting Smart around the Home

One of Samsung’s major smart products is the Family Hub 2.0 refrigerator, which launched earlier this year. It uses voice recognition to provide an intuitive way for users to not just connect with their kitchen, but also the world around them. Say, “Can you purchase cheese?” and the refrigerator asks you, “Which product? Please tell me the number.” as it shows an app screen that lets you order food directly from the screen. You can play music or find out what the weather is like as you communicate with the smart refrigerator. It even gives you ideas if you need recipe inspiration.

Next, there is QuickDrive, an intelligent washing machine that was showcased during IFA 2017. It includes an AI-powered laundry assistant called Q-rator, which suggests the best cycle for your laundry based on information you input. Tell it what type of garments you want to wash, how dirty they are and what color they are and it will do the rest. It also lets you set the time for when the loads will be done, meaning your washing will be ready at a time that’s convenient for you. Plus, the system monitors the machine remotely and alerts you if it’s having any issues.

Last but not least, there is POWERbot, Samsung’s smart robot vacuum cleaner that received a 2017 CES Innovation Award. It uses a full suite of sensors to map your space, remember where it’s cleaned, and detect and work around any obstacles in its way, while automatically adjusting its suction power on different surfaces.

Samsung, the Leading Player in the Smart Appliances Era 

The Family Hub sits at the core, serving as the nerve center of a broader connected ecosystem in the home. Each connected home appliance can be configured to reflect the unique preferences for every household. It is a true smart evolution that brings a meaningful experience to users. What’s more, Samsung’s hardware analyzes user information more effectively than ever, and that is what makes Samsung a company with true innovative competitiveness.

The company recently announced its plan to apply Samsung Connect to its various home appliances at IFA 2017. Samsung Connect is a connectivity platform capable of connecting and controlling IoT devices regardless of their operating system. When the smart functions of Samsung’s home appliances are connected through Samsung Connect, users will be able to enjoy a smart lifestyle.

As more and more intelligence is interwoven into new products and technology, Samsung Smart appliances will evolve IoT and deep learning technology, creating a great deal of synergy. It won’t be long until home appliance products use their IQ to provide users more convenience and more time to do the things they enjoy.

“QuickDrive is the industry’s game changer, dramatically cutting the amount of time it takes for users to do laundry and giving them more time to enjoy life,” said B.S. Suh, Executive Vice President of the Digital Appliances Business at Samsung Electronics. “The new WW8800M washing machine uses QuickDrive technology to provide fast and powerful washing performance, with a range of technologies and smart functionality that make doing laundry so much easier.”

Improved washing performance with Samsung’s unique technology

Samsung’s QuickDrive technology cuts washing time by 50% and energy use by 20%¹ without compromising the cleaning performance. Its unique drum consists of a large main drum and a plate in the back that rotates independently. Unlike conventional washers that move clothes repeatedly up and down over the course of the cycle, the WW8800M moves clothes from top to bottom in the drum, and the plate in the back of the drum introduces a back and forth movement. It creates a revolutionary dynamic action that quickly, gently and thoroughly remove dirt to deliver an intense and complete wash cycle.

In addition, Samsung’s unrivalled QuickDrive technology was independently tested by Intertek, the world’s largest testing and inspection organization. Intertek confirmed that QuickDrive technology provides the same level of cleaning performance and fabric care as existing products, while reducing washing times.

The new WW8800M also has many of Samsung’s outstanding laundry technologies, like ecobubble^TM, which provides powerful washing performance by mixing air and water to generate fine detergent bubbles that penetrate fabrics faster and maximize the detergent’s effects even at low temperatures.

Smarter, IoT-enabled washing machine for user convenience

Throughout the washing cycle, QuickDrive^TM offers a range of smart and convenient features. The IoT-ready WW8800M boasts an AI-powered laundry assistant, which provides three key smart features that help manage laundry more conveniently:

• Enables consumers to manage a laundry finishing time, freeing consumers to control their schedule on their own terms.
• Automatically recommendations for optimal wash cycles based on the information such as colour, fabric type, and degree of soiling inputted by the user, eliminating the need for guessing about which cycle is best.
• Monitors the washer, proactively alerting users about potential problems and providing quick troubleshooting support.

The WW8800M also comes with Samsung’s innovative AddWash^TM, a feature that gives users the ability to add items at any time during the cycle². From a forgotten sock to a delicate item³ that needs to go in later in the cycle, AddWash even allows users to add detergent or fabric softener at a later time. The combination of these smart features and AddWash creates a synergistic effect that further enhances the user convenience, simplifying the laundry process.

Designed for higher durability and cost-efficiency

Finally, the WW8800M is designed for long-lasting performance. Equipped with Samsung’s Digital Inverter Technology, the WW8800M reduces noise and helps reduce energy consumption while providing exceptional durability⁴, enabling the washer to maintain its outstanding washing performance and fabric care. It also uses an Anti-Scale Heater a new type of anti-adhesion coating, which ensures up to 55 percent less scale buildup than conventional ceramic heaters⁵, helping the heater maintain its performance longer with more durability.

Samsung Electronics’ booth will be open at Level 2, City Cube Berlin from September 1 through 6 for IFA 2017.

UK availability and launch

The WW8800M will be available from Late October, from Samsung.com and select retailers including AO.com, Currys PC World / Dixons and John Lewis. UK RRP: £1629.99

Hi-res downloadable imagery can be found here.

1 Tested on WW8800M compared with Samsung WW8500K. Saves 50% time on Cotton (40℃, half load) and eCotton cycle with washing performance within ±2%. Saves 20% energy on Cotton (40℃, half load) and Super Speed cycle (40℃, 5kg load), based on Intertek data.

2 The AddWash^TM door only opens only when the drum temperature is below 50°C.

3 Only fabric items, clothing, detergent and softener can be added.

4 Awarded a 20-year durability certification by the Association for Electrical, Electronic & Information Technologies in Germany (Verband Deutscher Elektrotechniker – VDE).

5 Tested on Anti-Scale Heater compared with Samsung’s original conventional heater of WF60F4E0N0W/ET, based on independent testing of weight variation in hard water.