Samsung has an apology to make this Halloween.

As the Official Screen Partner of BAFTA, Samsung knows how much the viewing experience can bring a film to life. After 20 years as the Global No.1 TV brand¹, Samsung has spent two decades making televisions brighter, clearer, more colourful and increasingly lifelike. Now, it may have inadvertently made horror films a little more frightening too.

As Halloween brings viewers back to scary films, spine-chilling series and horror games, Samsung has teamed up with psychologist Emma Kenny to share five simple ways to take the edge off when a film gets a little too intense.

Samsung’s latest innovation, Micro RGB, brings the brand’s widest-ever spectrum of TV colour to life using microscopic red, green and blue LEDs in a backlight precisely controlled by Micro RGB AI Engine². From figures lurking in the shadows to strange colours that make a scene feel unsettling, the technology is designed to bring more of the filmmaker’s vision to the screen – even when viewers might prefer not to see everything.

When ‘scary good’ gets a little too scary

Anticipation, sound, colour and visual detail all help make horror so effective. But when a film feels a little too real, psychologist Emma Kenny explains why we react – and how to take the edge off.

Emma Kenny, psychologist, said: “Part of the fun of horror is allowing ourselves to feel frightened while knowing, underneath it all, that we are safe. Filmmakers deliberately use anticipation, sound, colour and small visual details to keep our brains guessing about what might happen next.

“As televisions become better at reproducing those details, there can be even more for us to notice — which is great for the film, but perhaps less good for anyone watching from behind a cushion.

“The good news is that there are some very simple things we can do when the tension starts becoming a little too convincing.”

Emma Kenny’s five tips for surviving a ‘scary good’ Halloween

1. Don’t be afraid of a little spoiler

Sometimes knowing what’s coming can make a scary film easier to enjoy.

Emma said: “If the suspense is spoiling your enjoyment, reading a short synopsis or asking a friend to warn you about a particularly frightening scene may help you feel more prepared. You are allowed to find out whether the characters make it.”

2. Turn down the terror

Sound is a big part of what makes horror frightening. If it gets too intense, lower the volume and switch on subtitles.

Emma said: “Sometimes the soundtrack is doing just as much frightening as the monster. You can still follow the story while choosing a sound level that feels comfortable. The remote has a volume button for a reason.”

Compatible Samsung sound technologies, including Q-Symphony, Dolby Atmos and Object Tracking Sound+, can help create a more immersive audio experience with supported content and equipment.

3. Don’t be brave alone

Watching with someone else gives you someone to share the scares with – and laugh about them afterwards.

Emma said: “Having somebody beside you can be reassuring. Talking or laughing after a scare can help puncture some of the tension, so Halloween might not be the night to prove you can watch the film alone.”

With Samsung’s 2026 Micro RGB range spanning 55 to 115 inches, there is plenty of screen for everyone to keep an eye on.

4. Give your evening a gentler ending

If frightening scenes tend to stay with you, plan something more comforting after the credits roll.

Emma said: “Leave a little time between the final credits and lights-out. Have a chat, watch something familiar and funny or return to your usual evening routine. The monster has had its moment; now it’s time for something more comforting.”

Samsung’s Filmmaker Mode is designed to preserve a film’s intended presentation, while supported AI picture processing and HDR technologies can help optimise picture quality.

5. And if all else fails… turn the lights on

There is no rule saying a scary film has to be watched in complete darkness.

Emma said: “If the experience is becoming a little too intense, put a lamp on, open the curtains or save the film for daytime. Changing your surroundings is a simple reminder that you are safely at home, not in the world on screen.”

Samsung Micro RGB TVs feature Glare Free technology³, designed to help reduce distracting reflections and maintain a vivid viewing experience in brighter rooms.

If Samsung has accidentally made the monster look a little too realistic, at least horror fans can face it with the lights firmly switched on.

Five horror films to add to your Halloween watchlist

As the Official Screen Partner of BAFTA, Samsung is celebrating the films that bring powerful stories to life on screen. For horror fans, these five titles combine distinctive visual storytelling and sound design with BAFTA recognition, making them worth adding to your Halloween watchlist.

• Under the Skin (2013): BAFTA-nominated for Outstanding British Film and Original Music, Jonathan Glazer’s haunting sci-fi horror is visually distinctive and unsettling. Samsung’s Filmmaker Mode is designed to preserve a film’s intended presentation on compatible TVs.
• Pan’s Labyrinth (2006): Guillermo del Toro’s dark fantasy won three BAFTAs, including Film Not in the English Language, and blends striking colours with extraordinary creatures and unsettling imagery. Samsung Micro RGB’s precise colour reproduction is designed to bring a wide spectrum of colour to life.
• His House (2020): This atmospheric horror film won the BAFTA for Outstanding Debut by a British Writer, Director or Producer for writer-director Remi Weekes. Its use of shadows and carefully composed scenes builds a creeping sense of unease. Samsung’s Glare Free technology is designed to help reduce distracting reflections when watching in brighter rooms.
• A Quiet Place (2018): BAFTA-nominated for Sound, this tense thriller makes silence, subtle noises and sudden sounds central to its storytelling. Compatible Samsung sound technologies, including Q-Symphony, Dolby Atmos and Object Tracking Sound+, can help create a more immersive audio experience with supported content and equipment.
• Saint Maud (2019): Rose Glass’s psychological horror was nominated for BAFTA’s Outstanding Debut by a British Writer, Director or Producer. Its carefully controlled visuals and moments of intense contrast build an unsettling atmosphere. Samsung’s AI picture processing and supported HDR technologies are designed to optimise picture quality across a range of viewing conditions and content.

The technology behind the scares

Behind Samsung’s Micro RGB TVs is technology designed to bring greater precision to colour, contrast and detail – helping viewers experience films as their creators intended.

Samsung’s flagship R95H uses Micro RGB technology, with individually controlled microscopic red, green and blue LEDs measuring less than 100 micrometres for precise colour and light control.

Micro RGB Precision Color 100 delivers VDE-certified 100% coverage of the BT.2020 colour area, while Samsung’s Micro RGB AI Engine Pro optimises elements including colour, contrast, depth, motion and clarity.

On supported models and content, HDR10+ helps balance bright and dark areas of the picture, while HDR10+ ADVANCED brings further picture enhancements⁴. Features and performance vary by model, content and equipment.

Samsung’s advice this Halloween? Choose your film. Gather your bravest friends. Keep the remote close. And if things get a little too scary… remember where the light switch is.

If Samsung Micro RGB means somebody spots what is hiding in the background before everybody else does, Samsung can only apologise.

1. Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia. ︎
2. Micro RGB Precision Color 100 supports 100% BT.2020 colour coverage according to Samsung’s published UK specification. Colour performance varies with content and settings. ︎
3. Glare Free is available on R95H. It reduces reflections; it does not eliminate every reflection under all lighting conditions.  ︎
4. AI picture features require the relevant settings to be enabled. AI picture adjustments are an alternative viewing approach to Filmmaker Mode. HDR10+ and HDR10+ ADVANCED require compatible content and equipment. HDR10+ ADVANCED availability depends on model and software version and is not supported when Filmmaker Mode is enabled. Streaming formats vary by service, subscription, device and connection. Confirm UK firmware availability and settings terminology before publication.  ︎

Does the technology still feel as exciting and cutting edge on smaller, more affordable screens? And is the huge colour gamut it’s capable of delivering really worth worrying about?

Price

The 75R95H costs £4299 in the UK, and $4499 in the US. The 65-inch model that’s also available from the range’s launch goes for £3399 and $3199.

This means Samsung is pitching the R95H range below – albeit only slightly – its flagship S99H OLED TVs. Though the closest screen size to the QE75R95H in the S99H range is two inches bigger.

While this shows that Samsung sees its QD OLED TVs as the absolute pinnacle of its TV performance, the still-premium pricing of the R95H series suggests Samsung believes Micro RGB capable of doing some pretty special things.

Design

• Slender sides and rear
• Centrally mounted stand with floating effect
• Anti-reflection screen and Art Store create an artwork effect

The R95H has no truck with the wide frame Samsung added to the S99H OLED series. In fact, both the R95H’s screen frame and rear are exceptionally slim by LCD TV standards.

This makes it a great all hanging option – thoughh it actually ships with a desktop stand. This stand slots without screws into to grooves near the centre of the bottom edge, meaning the TV can be placed on even quite narrow bits of furniture. The neck of this stand wears a mirrored finish that creates the optical illusion that the screen is somehow just hovering above the base plate.

The TV carries well defined and extensive cable channelling on its rear panel to try and stop dangling cables from spoiling the 75R95H’s minimalist chic. Though actually, in a highly unusual move, it’s possible to connect four sources to the TV without any cabling if you add one of Samsung’s new, optional Wireless One Connect boxes to the R95H.

This lets you attach up to four HDMI sources to it, and then broadcasts their pictures and sound wirelessly to the TV from potentially metres away.

One last unusual design feature is the 75R95H’s combination of Samsung’s digital store of digital art screensavers, and an extremely effective anti-reflection screen. Put these together and you can make the TV look like a painting when you’re not watching it.

Connectivity

• Wireless One Connect box option
• Four gaming-friendly HDMI 2.1 ports as standard
• Wi-Fi, Bluetooth and Airplay 2 support

I’ve already obliquely covered the R95H’s main connection story: Its potential for adding an optional Wireless One Connect Box. This warrants further attention, though, for as well as opening up the potential for cable free connection of up to four external sources to the TV, it also opens up the possibility of the QE75R95H taking in as many as eight HDMI sources at once.

The four HDMI ports built into the R95H’s bodywork and the four on the optional Wireless One Connect box are all fully HDMI 2.1 specified – something I’ll come back to in the Gaming section.

The Wireless One Connect hosts a couple of USB ports too, again doubling the number of those available.

There are also optical digital audio outputs on the TV and Wireless One Connect box, while the TV’s own ‘built in’ wireless capabilities include Wi-Fi, Bluetooth and AirPlay 2.

User Experience

• Tizen OS smart system
• Voice and Gesture control
• Two remote controls

The Tizen OS that provides your main interface with the R95H’s smart features is pretty effective. The appearance of the home screen has been improved by shifting the usual roster of sub-menu links from down the side to along the top of the screen, and Samsung has also added a new AI home menu accessed via a direct button now included on the smart remote control.

This AI menu provides manual access to the third-party Co-Pilot and Perplexity AI systems, as well as a Generative AI image creation system that lets you create your own images from a few prompts.

The R95H’s extensive use of AI extends to its support for both the Bixby and Alexa voice recognition systems, and impressively sophisticated tools for coming up with relevant content recommendations based on your viewing habits. This can include the viewing habits of other members of your household, too, thanks to the TV supporting multiple individual user profiles.

Tizen carries a huge array of apps and streaming services, including the individual catch up apps for the UK’s main terrestrial broadcasters. Though there’s no support for Freely ‘wrappers’ carried by some rival brands these days.

The R95H ships with two remote controls: One traditional button-heavy one, and a much more slender affair with a stripped back button count and a solar panel on its rear that means you’ll never have to change its batteries again. This ‘smart’ remote also carries a built-in mic and Samsung’s new AI button when the other remote doesn’t, so all in all I’m confident this smart remote will be the one most users stick with.

The R95H can also be controlled to some extent via gestures if you’re wearing a Samsung Galaxy Watch, or you can add the TV to Samsung’s SmartThings app for iOS and Android devices, and then control it from your phone via a ‘virtual remote’

The sophistication of the R95H’s Tizen OS makes it a little intimidating initially, but after exploring it for a little while you start to appreciate its depths. Its biggest flaw, ultimately, is its desire to get you to accept adverts on the UI. You can opt out of these during the initial install, but if you do the basic layout of the UI remains unchanged, leaving areas where ads might have appeared often feeling like a fairly substantial waste of space.

Features

• Micro RGB panel
• Local dimming
• Dedicated Micro RGB AI processor

The R95H is the second TV Samsung has released to use Micro RGB technology. This new tech, which is set to appear in 2026 from other brands too, under different names such as RGB LED, Mini RGB and True RGB, replaces conventional LCD TV lighting systems, which shine white or blue lights through colour filters, with dedicated red, green and blue LEDs.

This an approach which has the potential to greatly increase colour gamuts, colour volumes (colour plus brightness), power efficiency and general brightness

The Micro RGB lights on the QE75R95H are working within a VA type of panel, backed up by a potent local dimming system. In the QE75R95H’s case this local dimming zone system operates across a commanding 1792 individually controlled LED clusters. On top of this, of course, there’s the extra dimming effect you can get from each red, green and blue LED.

Samsung has created a dedicated Micro RGB AI processing system for its new screen technology to, among other things, drive the backlighting system, deliver high-level upscaling of HD sources,  and apply the huge colour gamut the screen can provide to real-world content.

The R95H supports the HDR10, HLG and HDR10+ HDR formats, and will eventually, following a firmware update later this year, support the new HDR10+ Advanced format (designed to take on the recently announced Dolby Vision 2 format) by boosting brightness, cloud gaming, motion and the approach the TV takes to different content genres. As ever with Samsung TVs, the R95H doesn’t support Dolby Vision in either of its formats.

Gaming

• Up to 165Hz frame rate support
• VRR support including AMD FreeSync
• Game Hub source screen and dedicated Game menu screen

The R95H leaves no stone unturned on the gaming front. For starters all four onboard and all optional Wireless One Connect HDMI ports support high frame rates for gaming up to 165Hz. They also all support variable refresh rates right across its frame rate range, with the VRR support encompassing the AMD FreeSync Premium Pro format.

Auto low latency support enables the R95H to automatically switch to its Game mode, in which mode the time the screen takes to render graphics drops to 10.4ms. Slightly higher than the S99H OLED, but not by enough for even the most competitive gamer to notice.

Where lag might become an issue, though, is if you’ve connected your console or PC to one of the HDMI inputs on an optional Wireless One Connect Box. The wireless transmission process associated with these boxes adds just under 20ms extra lag time.

The R95H helpfully organises all of your game sources, be they connected by HDMI or streamed via the many cloud gaming services Samsung support, onto a dedicated Game Hub home screen within the Tizen OS GUI, and also calls up a dedicated gaming menu if you press and hold the play button on the remote while playing a game.

This menu provides detailed information on the incoming gaming feed, and provides a host of cheats – sorry, gaming aids – such as mini map zooming, brightening dark areas so enemies are easier to spot, calling up an onscreen crosshair, and calling in different levels of motion smoothing for those (increasingly rare) occasions where you find yourself playing a low frame rate game.

As a tasty prelude to the video picture quality we’re going to cover in the next section, gaming on the Samsung R95H is a mostly a fantastically fun but also seriously immersive experience. The huge colour vibrancy the Micro RGB screen can achieve (I measured almost 150% of the DCI-P3 colour spectrum) together with brightness that hits peaks as high as around 2200 nits, results in colours that explode off the screen, making titles as varied as Crimson Desert, Forza Horizon and Rayman Legends look radiantly engaging to a degree they’ve seldom looked before.

HDR titles are handled well, with the screen doing a good job of optimising game HDR engines to its capabilities without the results looking clipped or unstable, and gaming feels responsive via the TV’s built-in HDMI ports.

My only gripes with gaming are that blooming around stand-out bright objects seems a little more noticeable if you’re sat off to the side of the screen than it does with video, and that fast pans and rapidly moving objects can look a touch soft compared with the S99H. Though they do look equally fluid.

Picture Quality

• Remarkable colour range
• High brightness
• Excellent backlight controls

While we’ve become pretty accustomed now to TVs that push brightness far beyond the levels commonly used by content creators, doing the same thing for colour is for me much more noticeable – and, therefore, trickier to do convincingly.

Samsung’s Micro RGB AI processor, though, makes a remarkably good job of it. Especially considering it’s dealing with such a new technology.

Starting with just how aggressively the R95H leans into Micro RGB’s wider colour gamut capabilities, measurements taken using Portrait Displays’ Calman Ultimate software, G1 signal generator and C6 HDR5000 light meter reveal that the screen can deliver essentially 150% of the DCI-P3 colour range. An unprecedented figure that at least some of Samsung’s picture presets seek to venture into when showing today’s more constrained HDR images.

The Dynamic preset really goes for it, and is worth checking out for the fullest evidence of the sort of spectacle Samsung’s TV can deliver. While this mode is surprisingly even-handed in how it expands colours across the spectrum, and how little noise it suffers with compared with some rival similar modes I’ve seen on some early Micro RGB/Mini RGB samples, it still looks forced sometimes, particularly when it comes to skin tones.

The Standard preset, while certainly not measuring accurately, is for the most part a joy to watch. I watched multiple favourite 4K Blu-ray test discs in this default mode (having turned off the interfering Eco and ambient sensor-related modes) and for most of the time was both dazzled by seeing such familiar titles looking like they’d been remastered in some new next-gen HDR format, and amazed at how well this ‘expansion’ of their native images had been achieved.

Especially when it came to avoiding such potentially distracting nasties as exaggerated colour noise, certain tones suddenly jumping out of the picture more than others, and saturations so extreme that the screen is no longer able to express the sort of subtle colour blends required to make objects feel three-dimensional and natural.

Just as importantly as the spectacular but surprisingly authentic feeling colours to the Standard mode’s appeal is the prowess of the Samsung R95H’s backlight system. The more than 1700 local dimming zones in the QE75R95H’s screen together with the extra light control created by using separate red, green and blue LEDs for each lighting ‘unit’ creates light control mechanics which, under the watchful eye of Samsung’s dedicated Micro RGB processor, deliver both fantastically deep black colours by LCD TV standards, but also impressive stability and freedom from either general clouding and backlight blooming around stand-out bright objects.

What’s more, even when a little blooming can occur around extremely bright, colourful objects, unlike normal LED TVs the blooming actually adopts the chief colour tone of the ‘offending’ object. This makes it much less noticeable than the usual grey blooming effect, as your eye more often than not perceives the bloom as natural colour radiance.

Making the capabilities of the backlight controls even more impressive is the fact that the R95H can deliver its deep black colours and clean local dimming effects despite it also being extremely bright.

Calman Ultimate tests reveal brightness peaks of nearly 2300 nits on 10% and more than 660 nits on full 100% light windows, which contributes to an outstanding HDR sensation in terms of baseline brightness and the intensity of classic HDR highlights like sunlight reflecting on glass or metal, or bright streetlights against a night sky.

This impressive brightness doesn’t remotely start to overwhelm the screen’s huge colour capabilities. In fact, far from any tones looking faded or pallid in bright areas, the screen delivers huge levels of colour volume that complete the sense that RGB TVs are in a world of their own where colour is concerned.

Exciting though all of this is, many home cinema fans will still want the QE75R95H to be able to handle movies in a much more ‘as the director intended’ fashion as well, at least for serious film nights.

As with its S99H OLED flagships, Samsung has again managed to cater for this need much more successfully than we might have expected given the extravagant capabilities of the R95H’s screen. Right out of the box, the Filmmaker Mode achieves DeltaE 2000 average measurements with every Calman Ultimate HDR test I tried it with bar one below the 3.0 level beyond which deviations from industry standards might potentially be visible to the human eye. And even on that one test where it strays further than three, it only does so by a half mark.

Filmmaker Mode images inevitably look much less bright and much less vibrant than Standard mode, simply because sticking to today’s common mastering standards means using much less of what the screen can do. But this is as it should be – and the demands of switching into accurate settings don’t cause subjective viewing issues such as pale colour tones, heavily reduced backlight controls or poor dynamic peaking of bright light sources.

The R95H delivers SDR content in the Standard mode with just as much measurable and subjectively enjoyable precision, while again managing to drastically open SDR up in terms of brightness and colour in the Standard mode – and/or when using a pretty effective SDR to HDR conversion option – without the results looking gaudy.

Inevitably the R95H isn’t perfect. Sometimes the mostly excellent Standard mode can push skin tones, especially in dark scenes, too much, that they look too ripe. A slight pinkish tone can sometimes appear over bright shots in Standard mode too, and very occasionally subtle colour differences, especially over misty backgrounds, can become too overt.

Blooming around bright objects, while disguised by its colour component versus regular LED TVs, is present in a way it isn’t with OLED, and becomes slightly more noticeable if you’re watching the TV from an angle. The Standard mode can sometimes exhibit obvious baseline brightness ‘jumps’ during hard cuts between dark and light shots.

Motion looks slightly softer than it does on Samsung’s regular premium LCD TVs, as well as looking too smooth and noisy if you leave the Standard present’s default Picture Clarity settings in play.

Finally, while for the majority of the time I think most viewers in typical home viewing conditions will love the way the R95H’s anti-glare filter suppresses basically all reflections, it can flatten black levels a little in really extreme bright ambient light.

Upscaling

• Well controlled processing side effects
• Impressive, 4K-like sharpness and detail
• Good noise suppression

The potent, heavily AI-influenced processors in Samsung’s premium TVs over the past few years have consistently delivered some of the best upscaling around – a handy benefit, I suspect, of Samsung’s longer devotion to the 8K TV cause than any other brand.

This trend continues with the Micro RGB AI processor, happily, as the R95H turns HD and even SD into convincing 4K look-a-like territory when it comes to detailing and clarity, without exaggerating source noise or grain, or generating distracting side effects such as colour shift or haloing around hard object edges.

The fact that the upscaling holds up well on a screen as big as 75-inches underlines how effective Samsung’s processing is, too.

Sound Quality

• Object Tracking Sound works well
• Good power and soundstage creation
• Can struggle with sustained deep bass

For most of the time the R95H sounds good. Despite its slender bodywork, for starters, it manages to produce impressive volume levels capable of satisfying pretty substantial rooms. Especially as the sound is projected well beyond the TV’s physical extremities, creating a soundstage larger than even the 75-inch screen.

This large soundstage is exceptionally coherent, too, thanks to the ear-catching efforts of Samsung’s Object Tracking Sound system. Combining clever audio processing with a multi-speaker set up that places speakers all around the screen, OTS does a remarkably accurate job of placing key effects in the right place.

This applies to everything from dialogue to gunfire and engine noise from moving vehicles, and the number of objects that the OTS engine is capable of handling in any given scene is remarkable.

There’s a lovely crisp, clean but also rounded quality to the QE75R95H’s detailing, and shrill trebles sound controlled, even and free of warbling or buzzing distortions.

The R95H doesn’t quite hold it together at the low frequency end of the sound spectrum, though. Short, impactful bass sounds hit fine, but where there are longer, really deep and pressurised rumbles to handle the pair of dedicated low frequency speakers can descend into various distortions, including buzzing noise, crackling, and a general coarsening of the low frequency sound as the speakers try to push beyond what they’re really capable of achieving.

Final Thoughts

With the QE75R95H Samsung has not only proven that Micro RGB and similar technology is relevant even in a world where content doesn’t yet exist that could fully unlock its capabilities, it’s delivered a TV that also breaks new ground with its LCD backlight control and AI features.
 
And which does things in the colour department that even Samsung’s S99H OLED can’t but that’s not to say you should necessarily buy it over the S99H. There are also areas, inevitably, where the pixel-level light control of OLED remains unmatched.
 
But the fact that the 75R95H even stands as a credible alternative to a TV as brilliant as the S99H is an outstanding achievement for such a new technology.

You can also find the review on Trusted Reviews here.

Samsung is always striving to innovate for the benefit of the customer. Out of this was borne the concept of Micro RGB. A concept which miniaturised the backlight unit itself to a micro level. Micro RGB uses microscopic red, green and blue LEDs (colour), each under 100 microns, that emit light independently. This results in an ultra-wide spectrum colour, stunning brightness, precise contrast and true depth for a lifelike viewing experience. 

Samsung set an ambitious target of achieving 100% BT.2020 Wide Colour Gamut coverage² – an international standard for ultra-high-definition TV colour, set by the International Telecommunication Union. In simple terms it means that it can show the full colour range defined by that standard, helping images look richer, more accurate and more lifelike.

It also means a level of colour reproduction once limited to professional monitors can now be experienced on TVs and marks a significant advancement in the technical standards of the display industry.

Bringing Cutting-Edge Technology into Everyday Viewing

Micro RGB achieves one of the highest colour gamuts available in TVs today. Samsung has ensured its Micro RGB technology utilises enhanced software capabilities to ensure users can experience the difference across a wider range of content from HDR content to everyday content such as OTT streaming and sports.

Available in the R95H and R85H series in sizes from 55 to 115 inches, Micro RGB delivers highly precise light control, richer detail and more natural colour.

Additionally, Glare Free technology³ minimises light reflection in bright environments, helping preserve a clear viewing experience across a range of lighting conditions.

Toward the Next-Generation Screen Experience

The Micro RGB TV goes beyond technological advancement, it expands the boundaries of how users experience screens in everyday life while setting new standards for the industry.

As the Micro RGB TV continues to push the boundaries of innovation, Samsung is paving the way for the next generation of screen experiences.

1. Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia. ︎
2. Evaluated based on VDE certification criteria, in accordance with the UHD (4K) colour standard BT.2020 established by the ITU, and certified for ‘Micro RGB Precision Colour’. ︎
3. Available on R95H. UL verification confirms the claim of “Glare Free”. The products were evaluated according to the UGR (Unified Glare Rating) test standard of the International Commission on Illumination (CIE) and the test standard of the International Organization for Standardization (ISO) ︎