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		<title>Raheem Sterling &#8211; Samsung Newsroom U.K.</title>
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            <title>Raheem Sterling &#8211; Samsung Newsroom U.K.</title>
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				<title>England Ace Raheem Sterling Reveals how he Gets Mentally Ready for High-pressure Matches</title>
				<link>https://news.samsung.com/uk/england-ace-raheem-sterling-reveals-how-he-gets-mentally-ready-for-high-pressure-matches?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 18 Nov 2022 14:33:40 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[People & Culture]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Brand Ambassador]]></category>
		<category><![CDATA[Galaxy Z Fold4]]></category>
		<category><![CDATA[Raheem Sterling]]></category>
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									<description><![CDATA[England ace Raheem Sterling has revealed how he gets mentally ready for high-pressure football games, including apps to help with mental health. &#160; The]]></description>
																<content:encoded><![CDATA[<p>England ace Raheem Sterling has revealed how he gets mentally ready for high-pressure football games, including apps to help with mental health.</p>
<p>&nbsp;</p>
<p>The Chelsea striker also credits YouTube for lightening mood during high pressured situations saying: “One of my favourite apps to get ready for a game is YouTube, I like to escape a little in humour and distract myself from any nerves.&#8217;</p>
<p>&nbsp;</p>
<p>“When it’s closer to the games I like to use my Headspace app and focus on my breathing and try to be present for the game.”</p>
<p>&nbsp;</p>
<p>The partnership sees Raheem Sterling (MBE), one of Samsung’s brand ambassadors, in a first-of-its-kind programme for the brand promoting the latest device in Samsung’s foldables range, the Samsung Galaxy Z Fold4, which offers PC-like multitasking features and advanced camera technology.</p>
<p>&nbsp;</p>
<p>The winger, who has netted 19 goals in 79 appearances for England, also revealed a strange quirk he uses to try and keep a scoring streak going.</p>
<p>&nbsp;</p>
<p>He said: “If I score, I’ll just try to wear the same trainers with my tracksuit to the next game – and if I don’t score it’s going back in the closet.</p>
<p>&nbsp;</p>
<p>“When it comes to really big games, I try to get myself in the mindset of how I’m going to affect the game, and the more I don’t think about the game and go about my everyday life the better, to try to block the noise out.”</p>
<p>&nbsp;</p>
<p>Sterling, brand ambassador for Samsung also discussed the inspirations that took him from the playing fields of north London – to playing at Wembley itself.</p>
<p>&nbsp;</p>
<p>He said: “There was quite a few inspirational people to me – my mum, anyone I shared a moment with being around a football field, they played a part in that as well.</p>
<p>&nbsp;</p>
<p>“What’s made me the person I am today is all the setbacks I’ve had, all the ‘can’ts’ – you can’t do this, you can’t do that, you’re not good enough – those sort of things always drive me.</p>
<p>&nbsp;</p>
<p>“The way I want to inspire the next generation is to give as much back as I can, that includes time, things I know a lot of communities need, and give back in that sense.</p>
<p>&nbsp;</p>
<p>“Not just throwing money out there, but valuable time, and showing young people if you put your time and energy in, what you can achieve.”</p>
<p>&nbsp;</p>
<p><span><strong>Annika Bizon, Marketing and Omnichannel Director at Samsung said: </strong></span><strong><em> </em></strong><em>“It’s been amazing to hear from Raheem about how he uses his tech to prepare himself mentally for huge matches, but also how his Fold4 really helps him to multi-task and get the most out of his downtime too.</em></p>
<p>&nbsp;</p>
<p><em>As an England footballing hero, Raheem is a true symbol of how we can use technology to bring people together and inspire the next generation of talent.”</em></p>
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					<item>
				<title>Samsung Announces Fearne Cotton and Raheem Sterling as New Brand Ambassadors</title>
				<link>https://news.samsung.com/uk/samsung-announces-fearne-cotton-and-raheem-sterling-as-new-brand-ambassadors?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 26 Aug 2022 14:13:11 +0000</pubDate>
						<category><![CDATA[People & Culture]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Fearne Cotton]]></category>
		<category><![CDATA[Galaxy Unpacked]]></category>
		<category><![CDATA[Galaxy Z Flip4]]></category>
		<category><![CDATA[Galaxy Z Fold4]]></category>
		<category><![CDATA[Raheem Sterling]]></category>
		<category><![CDATA[Samsung Ambassadors]]></category>
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									<description><![CDATA[LONDON, UK – 26th August 2022 – Today, Samsung announces that broadcaster, author and founder of Happy Place, Fearne Cotton and professional Premier League]]></description>
																<content:encoded><![CDATA[<p><strong>LONDON, UK – 26th August 2022</strong> – Today, Samsung announces that broadcaster, author and founder of Happy Place, Fearne Cotton and professional Premier League footballer Raheem Sterling MBE, join as ambassadors in a first-of-its-kind programme for the brand.</p>
<p>&nbsp;</p>
<p>The inspiring partnerships will see both Fearne and Raheem signing twelve-month contracts to hero the latest devices in Samsung’s foldables range, the Galaxy Z Flip4 and Z Fold4. As part of this exciting new venture, they’ll bring to life how Samsung’s futuristic and innovative technology and ecosystem can help people fulfil their passions.</p>
<p>&nbsp;</p>
<p>As a lover of wellbeing and someone deeply curious with happiness, Fearne will bring her expertise and passion to showcase how technology can be utilised in positive ways to support overall health. To kickstart the partnership, Samsung is a sponsor at Fearne’s upcoming Happy Place Festival, held at Tatton Park in September. In her role as ambassador, Fearne will hero the new Galaxy Z Flip4, the latest handset designed for self-expression, which features an ultra-compact design and an innovative FlexCam.</p>
<p>&nbsp;</p>
<p><img class="wp-image-13728 size-full aligncenter" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2022/08/fearne-retry-1.png" alt="" width="667" height="987" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2022/08/fearne-retry-1.png 667w, https://img.global.news.samsung.com/uk/wp-content/uploads/2022/08/fearne-retry-1-380x563.png 380w" sizes="(max-width: 667px) 100vw, 667px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Inspirational sporting figure Raheem brings with him a drive for supporting communities.  With his incredible story of growing up in Brent and fulfilling his dream to play at Wembley, to his new foundation (the Raheem Sterling Foundation), his focus will be on democratising the role of technology and promoting social mobility, through the power of connection. He will spotlight the Galaxy Z Fold4, Samsung’s most powerful smartphone yet, which offers PC-like multitasking features and advanced camera technology.</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-13726 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2022/08/raheem-3-1-e1668781911487.png" alt="" width="652" height="982" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Annika Bizon, Samsung Omnichannel Strategy Director for UK and Ireland,</strong> comments:</p>
<p>&nbsp;</p>
<p>“We’re delighted to be working with two such incredibly influential and talented names to help showcase the power of technology in helping people push boundaries and fulfil their passions.</p>
<p>&nbsp;</p>
<p>“As an inspirational Premier League superstar with a passion for helping those from disadvantaged backgrounds, Raheem will utilise our innovative devices to help bring communities together. Whilst through her enthusiasm and creativity Fearne will showcase how technology can make wellbeing accessible to everyone.”</p>
<p>&nbsp;</p>
<p><strong>Fearne Cotton, Presenter, </strong>broadcaster, author and founder of Happy Place<strong>, </strong>explains: “Being joyful pioneers of the tech world, Samsung is the perfect partner for me, as the brand shares my passion for showing how we can harness the positives of technology to help support us and make the world a better, happier place.”</p>
<p>&nbsp;</p>
<p><strong>Raheem Sterling, MBE and professional footballer</strong>, adds: “I’m looking forward to helping showcase how technology can help people overcome barriers and have a positive impact on society. This partnership aligns with my foundation and my goal of envisioning a world where young people will always have the support they need to pursue their dreams”.</p>
<p>&nbsp;</p>
<p>Through the program, Fearne and Raheem will be showcasing the day-to-day uses of the latest Samsung foldable devices, in addition to the Galaxy Buds2 Pro and Galaxy Watch5. By exploring three key themes of creativity, community, and culture, the partnership will span native, paid, PR and social campaigns.</p>
<p>&nbsp;</p>
<p>This comes as Samsung recently opened its doors to the Samsung Galaxy Unpacked Experience in London’s Piccadilly Circus. On Tuesday 23<sup>rd</sup> August, consumers enjoyed a ‘Conversation with Fearne Cotton’ event, where Fearne discussed the role of technology in our day to day lives and how it can be used in the best way to support both our mental and physical health.</p>
<p>&nbsp;</p>
<p>The new immersive and experiential space is hosting a series of exciting events and influencer workshops that are free to attend until August 31st. The full timetable and more information can be found <a href="https://waitwhile.com/book/unfoldyourworlduk/service">here.</a></p>
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