Samsung Electronics Co., Ltd. today announced it has published a joint research paper titled “Nano-Engineered Thin-Film Thermoelectric Materials Enable Practical Solid-State Refrigeration” with the Johns Hopkins Applied Physics Laboratory (APL). The paper details the development of a next-generation Peltier cooling technology and was published in the prestigious multidisciplinary journal Nature Communications.

Peltier devices achieve cooling via the Peltier effect, in which applying an electric current to a semiconductor causes one side to cool and the other to heat. As it requires no refrigerants, this method is gaining traction as a next-generation alternative to refrigerants that offers a lower-impact solution.

The paper is the result of a collaborative project between researchers from Samsung Research’s Life Solution Team and Dr. Rama Venkatasubramanian’s thermoelectrics research team within the physics, electronic materials and devices research program at APL.

Demonstration of World’s First High-Performance Peltier Refrigerator Opens the Door to Commercialization

By leveraging newly created thin-film Peltier semiconductor devices advanced through cutting-edge nano-engineering technology for the first time, the research team has successfully developed and demonstrated a high-performance Peltier refrigerator.

This thin-film Peltier refrigerator surpasses the cooling efficiency of traditional vapor compression refrigerators, creating the potential for the commercialization of next-generation refrigerators without refrigerants.

Compared to traditional vapor compression methods, Peltier cooling enables fast and precise temperature control with a simpler configuration, making it applicable to various industrial fields, including home appliances, semiconductors, medical devices, automotive electronics, and data centres.

Nanofabrication Boosts Cooling and Resource Efficiency, Paving the Way for Solutions with Reduced Environmental Impact

For the commercialization of high-performance Peltier cooling, achieving superior cooling efficiency in Peltier semiconductor devices is essential.

Samsung and the APL research team have done this by improving the efficiency of Peltier devices by nearly 75% through the use of new thin-film semiconductor materials as well as miniaturization and lightweight design.

The newly developed Peltier device demonstrated significant advantages in terms of resource efficiency and mass production. The research team confirmed that the new manufacturing process not only drastically reduced the amount of Peltier materials required down to about 1/1,000 of the material typically required, but also simplified the production steps. This advancement enhanced scalability and enabled mass production, with promising prospects for significant gains in both cost-effectiveness and environmental impact.

Johns Hopkins Applied Physics Laboratory
The Johns Hopkins Applied Physics Laboratory (APL) in Laurel, Maryland is a not-for-profit university affiliated research center (UARC) that solves complex research, engineering, and analytical problems that present critical challenges to our nation. Our scientists, engineers, and analysts serve as trusted advisers and technical experts to the government, ensuring the reliability of complex technologies that safeguard our nation’s security and advance the frontiers of space. We also maintain independent research and development programs that pioneer and explore emerging technologies and concepts to address future national priorities. For more information, visit jhuapl.edu

LONDON, UK – Tuesday 31^st May, 2022 – Samsung Electronics Co., Ltd announced a new study today revealing that half (50%) of young adults feel there is a stigma when it comes to them volunteering, with reasons including it being seen as ‘uncool’, ‘something that older people do’ or even ‘embarrassing’.

Despite this, 43 per cent of Gen Zs do carry out some form of volunteering up to three times a month, with almost half (45%) wanting to do even more. Moreover, 45 per cent agree they would be more interested if there was easier access to a wide variety of roles.

In fact, over a third (38%) would have been more likely to take up a role if it was part of their education curriculum, whilst almost half (46%) state that their desire to volunteer was sparked by lockdown.

Commissioned by Samsung UK, the research uncovers the barriers faced by Gen Z when it comes to volunteering, such as not having any spare time (43%), not knowing where to start or how to get involved (25%), and being unable to find opportunities which spark their interest (16%).

This comes as Samsung UK partners with volunteering platform DoIt for National Volunteers’ Week (1^st – 7^th June), to showcase the breadth of unique opportunities available across the country, making it easy for young people to find their dream role.

Breaking the stigma around the traditional positions on offer, some of the quirky roles showcased include a Puppy Parent, Confidence Coach, Woodland Worker and Positive Podcaster.

To help spread the word to young adults across the nation, Samsung UK has enlisted the support of TV presenter and volunteering enthusiast, Laura Tobin.

Laura Tobin, TV presenter, said: “It’s great to see a shift in attitudes to volunteering but there’s still progress to be made in changing the perceptions of it being outdated.

“That’s why I want to help showcase some of the unique, incredible opportunities that are available, helping young adults easily find a role with purpose whilst developing their own skills.”

When it comes to the top volunteering sectors Gen Z are desperate to get involved with, animal and rescue tops the list, followed by working with children and helping the less fortunate.

Sophie Edgerley-Harris, Head of CSR at Samsung Electronics UK, said: “Volunteering our time has become easier than ever. The ever-growing digital world has revealed a huge range of opportunities which young adults can lend their hand to; whether using content creation skills to help a local charity increase their supporter base, or peer-mentoring another young person. At Samsung, our colleagues are offered 3 days a year to take part in volunteering activities. We want to extend this further, giving a fresh look at volunteering and equipping young people with the information they need to engage in purpose-led, meaningful work. It’s an amazing way to do something different to your ‘everyday’, develop new skills, meet new people and give back to society.”

Top 11 Quirkiest Volunteering Opportunities*

For more information on the roles available and how to sign up, please visit the Samsung KX website

*Quirkiest volunteering opportunities provided by DoIt.

LONDON, UK – 20^th May 2022 – The past year has seen a complete overhaul in the way 18–25-year-olds spend their free time, swapping traditional pastimes in favour of unconventional hobbies that promote creativity and self-expression. With the help of smartphone technology, unusual hobbies being captured and uploaded to social media platforms, include Origami, Ghost-hunting, and Toy Voyaging, featuring in the Top 30 hobbies for Gen Z.

To celebrate the launch of the Samsung Galaxy A53 5G, new research of 1,500 adults aged 18-25 years found a staggering 72% have been inspired to take up a new hobby as a direct result of watching clips on social media networks – with more than half spending four hours or more a week watching them on their smartphones – equating to a whopping 208 hours per year^[1].

Not only are Gen Z learning new hobbies online, including roller-skating, as many as four in 10 have stepped behind their smartphone cameras to capture their own hobbies over social media too.  When asked which social media platforms were most inspiring for finding new hobbies, the study revealed TikTok (55%) as the most popular platform followed by Instagram (51%) and YouTube (48%), with the most inspirational ‘How To’ video clips including Extreme Make-up (15%), Meditation (11%), Cleaning Technology (9%) and Digital Illustration including Pet Portraiture (7%). Other new hobbies to enter the list include Bubble Nails, a new trend that creates the effect of soap bubbles on a gel manicure.

The research, inspired by the new A53 5G device – which champions content creation on the go – revealed that young adults are embracing their weird and wonderful interests online, with four in 10 of those describing their newfound hobbies as ‘Awesome’ and a third (32%) as ‘Underrated’. Intriguingly, photography (29%) was voted the number one Gen Z hobby, followed by meditation (16%) and knitting (13%). Almost a fifth polled said their hobby makes them feel liberated, and for those who post content, 74% said seeing their hobby content do well on social media meant they can’t stop smiling.

When asked about the magic formula for creating good social media visual content, almost half (46%) of those polled said good editing, followed closely by a good camera (44%), humour (43%), length of video (38%) and authenticity (36%) were the most important. The A53 5G, which launched 1st April, features a 64MP Camera and AI-powered camera, perfect for content capture on the go, and two-day battery life^[2], which will suit the third of those voting battery as the most important (32%) thing to ensure your device is ready at any time.

A successful outcome for almost half of those who’ve posted content about their hobbies on social media (48%) has been forming a new online business – as a result of engaging with followers. Nearly nine in 10 content creators said their posts have been received well by their followers, gaining lots of positive comments and shares.  While over a third (37%) agreeing their following has increased by 20 per cent or more since starting to share their unusual hobby content on social media. Other key motivators for sharing include showing off their new skills (26%), personal enjoyment (25%), connecting with others (24%) and learning new things (23%).

Annika Bizon, Marketing and Omnichannel Director for Samsung UK & Ireland, commented:

“After two years of various lockdowns where our creativity could have been stifled, it’s no surprise we’ve seen an increase in awesome and unconventional hobbies coming from this generation. This audience craves expression, turning to social media outlets like never before, to watch, create and share their content. With devices like our new Samsung Galaxy A53 5G, Gen Z’s have the ultimate tool to capture better shots thanks to the AI-powered camera, multi-lens camera and longer-lasting battery – so they can focus on bringing the fun and playfulness to content creation.”

London-dwelling roller-skater, DeVante Walters 27 years old, understands how important it is to capture his passion in real-time, through smooth motion video capture:

“There has been a significant rise in the roller-skating community in the past twelve months. Being without the gym for so long meant we had to adapt and find new interests that made us feel alive! That’s what it’s all about – a feeling.  For me, roller-skating has always been a passion, so I took to social platforms like TikTok to share my moves, tips, and tricks – including dance routines.  It’s totally transformed my life and by using my Samsung Galaxy A53 5G I can shoot stable videos like a pro! Above all else, it is so important to connect with others, through inspiring them to join in, discover their inner talents and have fun with it.”

TOP 30 – GEN Z HOBBIES

1. Photography
2. Meditation
3. Extreme makeup
4. Knitting
5. Coin collecting
6. Roller-skating
7. Plant collecting
8. ASMR (Autonomous sensory meridian response)
9. Hula-hooping
10. Tie-dying e.g., clothes
11. Table-top gaming
12. Origami
13. Stone skipping (throwing a flat stone across the water in such a way that it bounces off the surface)
14. Pottery
15. Fixing technology
16. Ghost hunting
17. Rock painting
18. Collecting old technology (e.g., old PCs, film cameras)
19. Digital Animation & Illustration (e.g., Pet Portraiture)
20. Creative Storytelling
21. Geocaching (Participants use a GPS receiver or mobile device to techniques to hide and seek containers at specific locations marked by coordinates)
22. Cleaning technology (e.g., Collecting and cleaning vacuum cleaners)
23. Witchcraft (Tarot/ Spellcasting. etc)
24. Toy voyaging (Sending toys to travel around the world, or offering one a place to stay)
25. Soap carving
26. Extreme couponing
27. Extreme ironing (Ironing clothes in remote locations; classed as an extreme sport).
28. Bubble Nails (Nail Art trend, creating the effect of soap bubbles on a gel manicure)
29. Surfing/ Hydro-foiling
30. Stamp collecting

^[1] 72 Point conducted the research of 1,500 adults aged 18-25 in UK on behalf of Samsung.

^[2]  Estimated against the usage profile of an average/typical user. Independently assessed by Strategy Analytics between 2022.01.20–01.31 in UK with pre-release versions of SM-A536 and SM-A336 under default setting using LTE and 5G Sub6 networks (NOT tested under 5G mmWave network). Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged, and many other factors.

Overcooking or undercooking food topped the list as the most common cooking ‘faux pas’ (20%), closely followed by messing up timings of when to cook everything (19%) and burning the food (18%). Despite being in a relationship, some Brits surprisingly admitted to cooking a dish their partner doesn’t like (15%) or forgetting their loved-one is allergic to an ingredient they have used (15%).

The study by Samsung, to support their innovative Dual Cook Flex ovens, also revealed that fillet steak is likely to feature on many dinner tables this Valentine’s Day, with one in five Brits (20%) saying it’s their all-time favourite dinner date dish. However, Gen Zs did not agree, with a veggie curry topping the list (13%) for their age group.

The research highlighted the growing demand for ‘dine in for two’ style packages, with nearly one in five (17%) Brits planning to purchase one of the packages to celebrate Valentine’s Day this year.

When it came to date night turn offs, talking about ex partners topped the list (33%), followed by work chat (33%), poor table manners (32%) and cheesy music (19%).

To help couples this Valentine’s Day, Samsung enlisted the help of leading dating expert, Sarah Louise Ryan, to provide her top tips on how to have a memorable Valentine’s Day dinner at home, including how to avoid common mishaps and ensure there are no kitchen or oven cooking dramas.

1. Dress to impress – after a couple of years in our favourite jogging bottoms, Valentine’s Day is an opportunity to pull out all the stops to feel good on the inside and look good on the outside. Dress to impress if you really want to set the date night scene.
2. Plan food ahead – you don’t want to have any last-minute hiccups with a missing ingredient or two, so plan what you’re both making ahead of time to make cooking hassle free.

3. You may want to make different dishes – why don’t you both mix it up by cooking a dish each? So your partner could take the starter and dessert, whilst you tackle the main course?
4. Work as a dream team as you’re working to dish up the romance – it may be the case that one of you is a dab-hand in the kitchen and the other one hasn’t the foggiest clue what to do. Practice lots of patience with one another to keep the flame of the evening firing away, and if needs be, maybe allocate a Chef and a Sous Chef.

5. Keep all work chat off the table – so many couples use date night as a time to plan and catch up on life admin and the seemingly mundane. Challenge yourself and each other to keep chit chat to strictly all things romance and about you two as a couple.

6. Topics to talk about – look at planning a holiday, your next weekend trip together or your weekly/monthly date nights. Think about things you’d want to do spontaneously or whilst planning ahead.
7. Keeping date night exciting – create a date jar where each of you writes down many things on multiple pieces of paper that you would like to do on your date nights – scrunch them up and pull them out one at a time on each date night alternately.
8. Dishing up dessert – why not rustle up a trio of desserts for you to share as you finish off your at home Valentine’s Day dining experience?
9. Keeping the night going – think about watching a movie together or playing a game or two for you competitive few. If you’ve been a dream team in the kitchen perhaps you want to set each other to task with competitive spirit. Or for those of you that are ready to wind down, simply relax on the sofa.
10. Make sure you have fun – Valentine’s Day Date night needn’t be a pressure cooker event. Do it the way you and your partner want to do it, keep it light and fun and playful and exciting. You both deserve to let your hair down and laugh, and who better to do that with than your significant other?

Samsung’s innovative Dual Cook Flex ovens are the perfect appliance to have in your kitchen for everyday use and special occasions such as this Valentine’s Day. With a flexible door and the ability to cook efficiently at two different temperatures and settings within a single cavity, the oven provides endless cooking combinations and ensures you can say goodbye to mealtime dramas.

For more information on Samsung’s cooking appliances, please visit: https://www.samsung.com/uk/cooking-appliances/

Abi Clarke in ‘The Type of School Friends you Catch Up with at Christmas’ at Samsung KX

Monday 20th December 2021 LONDON, UK – With this Christmas being the first time in two years that we will celebrate the festive season with extended family and friends, a new study^[1] reveals over a third (38%) of Brits admit to feeling ‘out of practice’.

Commissioned by Samsung KX, the research reveals the conversation topics we’re dreading this Christmas and the most awkward moments of the festive season.

Almost a quarter of the nation don’t enjoy small talk over the festive period, with 41 per cent feeling ‘awkward’ and ‘embarrassed’ when being quizzed on their love life and 15 per cent admitting they get uncomfortable when answering questions about their career too.

However, Brits are still looking forward to the Christmas season, with festive favourites including tucking into the turkey (51%), watching Christmas movies (41%) and opening presents (36%) coming out top.

Samsung KX has partnered with comedian and TikTok star Abi Clarke, who entertained the nation throughout lockdown with her relatable comedy sketches, to bring to life some of our most awkward Christmas conversations.

Available to watch on the Samsung KX content hub, Abi showcases the trials and tribulations of conversations with our old ‘home friends’ at Christmas, such as ‘the one who is now engaged’ as the study reveals that a third feel uncomfortable meeting up with friends from home, but still do it, every year.

The research also found that a third (32%) of the nation expect to be interrogated by relatives and aren’t looking forward to it this year. Conversational bugbears we’re dreading include ‘what’s happening in your love life’ and ‘have you found yourself a nice partner yet?’. Other eye-rolling topics include ‘when are you going to have a baby’ and ‘why aren’t you married?’.

And those polled are in a festive fret with good reason, as over half (57%) said they get asked the same questions every year. When it comes to the topics we’d rather avoid, sex topped the list (39%), followed by love life (31%), politics (29%) and money (28%). And a fifth (21%) of respondents would rather leave Covid-19 chats behind over the festive season, too.

Abi uses the Samsung Galaxy Z Flip3, crafted to give users the best capabilities for capturing and sharing memories, to film the entire sketch. For those who want style that comes with function, the Galaxy ZFlip3 is the ideal device with its stylish, sleek, compact, and iconic design and enhanced camera features. Unfold and snap a stunning selfie with Z Flip3’s studio-quality camera features with Flex mode, then add to your social feed, which scrolls smoother than ever.

Abi Clarke said: “I always like to make sketches that people can share and tag each other in, and the festive season is a time where we can all relate to similar observations and annoyances.

“There’s at least one character we can all recognise, whether it’s an old school friend trying to find the perfect baby picture (that you never asked to see) on their Samsung Galaxy Z Flip3, or the fitness fanatic showing off their running routes.”

Ashrita Seshadri, Head of Brand Marketing, Samsung UK, said: “We’re delighted to collaborate with Abi Clarke to bring to life some of the nation’s anticipated awkward conversations and get people laughing together this Christmas, finding joy in those silly, relatable moments we all experience every year.”

The most-dreaded questions at Christmas:

1. Have you put on weight?
2. What’s happening in your love life?
3. Have you found a partner/boyfriend/girlfriend yet?
4. When are you going to have a baby?
5. Why are you still single?
6. Why aren’t you married yet?
7. When are you going to get married?
1 Nationwide survey polled 2,000 adults, commissioned on 24th November 2021.
8. Do you still see/hear from your ex?
9. When are you going to get a proper job?
10. When are you going to buy a house?
11. Would you like children one day?
12. When are we going to meet your new boyfriend/girlfriend?
13. Why did you do that to your hair?
14. What happened to that nice person you were dating?
15. When are you going to move out?

Watch Abi Clarke’s sketch, ‘The Type of School Friends you Catch Up with At Christmas’ on the Samsung KX content hub.

The perfect gift for loved ones, or for yourself, this Christmas, the Samsung Galaxy Z Flip3 is available now in a range of stunning colours from Samsung KX, Samsung.com and selected retail partners.

A poll of 1,000 UK office workers has shown how the working world – in particular the office – has changed over the past 18 months, with 65% of people confessing that tech has enabled them to work wonders from anywhere as they adopt a more flexible, and positive attitude to work. Even the locations we’re working from have changed, since it’s now considered okay to work from practically anywhere – including cafes, public transport or even from the garden shed.

And it’s not just about where we work that’s changed, it’s how we talk and interact with each other too. One in two Brits (48%) said that since remote working, their communications with colleagues (and even the boss!) have become more informal, with nearly two thirds (63%) calling time on business jargon.

According to the report, formal language was used “too much” in the workplace – moving towards more informal ‘accessible’ language as hybrid working continues. And when it comes to more visual (mobile-first) forms of communications, nearly half (43%) admitted to using emojis in work emails or messages, with the laughing face, thumbs up, clapping and even eye roll emojis coming out on top – further suggesting the new era of business language.

Technology has been a key factor in business transformation, with devices and solutions to make remote working more manageable– reimagining what it means to work from anywhere, but still keeping workers productive. Nearly two thirds of people (65%) said tech has made them feel ‘more connected’ to their colleagues despite being further apart, regardless of where they work, and a fifth of people (21%) said they couldn’t do their job without it.

What’s most staggering perhaps, is that 65% of people would now not apply for a new job unless the employer offers mobile devices (laptops or work phones) to support work on the move.

Joe Walsh, Director of Business Technology Solutions at Samsung, said: “Businesses of all shapes and sizes fought for survival over the past 18 months when forced to work remotely, with both employers and employees witnessing a radical shift to a mobile workforce. There’s no doubt that technology lies at the heart of this transformation and whilst mobile tools and tech may have been used experimentally during the pandemic, the possibilities are very real now – with many opting for this hybrid style moving forward, having seen the benefits.

Samsung for Business provides technologies, solutions and tools that can help businesses overcome the barriers that limit how productive and profitable they can be, enabling employees to work wonders, literally wherever they are. We want our tech to work harder, so businesses don’t have to, providing built in security and support so it’s one less thing to worry about. We want to give businesses the confidence to go all the way in realising their potential and there’s no better time to do that than now, when the working world is in flux and hybrid working has been supercharged beyond belief.”

Remote working is here to stay, and the research validates that. Two thirds of people (61%) claim to have become more productive and efficient as a result, and over half (52%) of people said having the option to work remotely has also improved their relationships with loved ones. In fact, nearly one fifth of Brits (18%) said they are more likely to extend their holidays and spend more quality time with friends or family, given they can now work remotely from anywhere, removing the need to add on extra holiday to cover travel time.

Joe added: “For years, the perception was that work could only be done from the office or work premises. But with more of us working remotely, more permanently, we’ve shown that technology can revolutionise this old-fashioned view of working.

Many Brits are feeling more relaxed about the new world of work, having adapted well over the past 18 months. And as our research has shown, it has increased productivity and improved relationships, to the extent that very few want to go back to the old ways of full-time office work.”

The survey has been conducted by Samsung for Business to celebrate Work Wonders, a new platform which showcases the vibrancy and variety of modern UK businesses. With the reassurance of Samsung’s end-to-end ecosystem of products, tools and services, Work Wonders is designed to help businesses of all sizes get the confidence they need to take it all the way in this new era of hyper-flexible working and new workplace norms.

For more information about Samsung for Business and Work Wonders, please visit: Samsung.com/uk/workwonders.

Notes to Editors:

Research was carried out by One Poll, on behalf of Samsung. A total of 1,000 UK office workers were surveyed between the 17^th-19^th September 2021.

Following a year of unprecedented change, it’s predicted a quarter of Brits will work from home full-time by 2025, compared to just 5% in 2019^[1]. With mobile technology becoming essential for remote productivity, organisations now face a wave of challenges to deploy a mobility strategy that is controlled, effective and secure.

The study run by Samsung Enterprise Edition – which surveyed decision-makers and employees in the Finance and Professional Services sectors^[2] – aimed to identify where businesses experienced the most troubling tech challenges when forced into the sudden reality of remote working. Most notably, over a quarter (29%) respondents experienced increased security threats and three in ten (30%) businesses admitting to not having enough mobile devices to offer to their remote workers.

Consequently, seven out of ten employees admit to having used their personal device for work purposes – either exclusively or alongside a work device – with 18% noting that they haven’t felt confident in the security of their device for the last 12 months. With UK businesses now incurring more frequent security threats than ever before^[3], decision-makers now face a race against time to ensure their operations are secured for a hybrid working model.

According to the study, Enterprise Management Mobility (EMM) – technology and software that enables businesses to securely manage employee use of mobile devices and applications – has become an increasingly popular solution to addressing these issues, as more organisations look to simplify and secure their mobility strategy.

Samsung Enterprise Edition is one example of an EMM solution, combining a complete suite of mobile technology and services with Knox security from the chip-up, enabling businesses to integrate end-to-end security and remote configuration into their fleet of devices.

Six in ten (60%) organisations either started or expanded their use of EMM within the last year, with nine in ten adopters planning to invest even more in 2021. With every adopter (100%) experiencing benefits, the most positively impacted areas we revealed as:

• Tightened security: Over half of adopters (55%) selected enhanced security as a key benefit. Additionally, nine in ten of those using the solution feel confident in the security of their company’s devices – significantly higher than those who don’t (78%).
• Performance boost: Over a third of respondents reported improved levels of collaboration (34%), productivity (35%), and quality of work (36%) as direct results from deploying the solution. With a third of respondents admitting to suffering employee productivity issues this year, these are invaluable benefits.
• Device control: Four in ten decision-makers said it simplifies the management of individual devices, notably with software updates (46%), and over a third (34%) enjoy easier configuration and management of large mobile fleets. With 87% respondents saying that device longevity is crucial for their operations, EMM is a key enabler of a longer lifespan.

Following the accelerated transition to remote working in 2020, and the increased mobility challenges that came with it, the survey found that 40% of businesses who have not previously considered EMM solutions, now plan to invest throughout 2021.

Joe Walsh, director of B2B at Samsung UK & Ireland, commented: “The last year has shown us that we can never be too prepared when it comes to the steps we can take to secure our business. Mobile phones have become more critical than ever for productivity, but the acceleration of remote and hybrid working models has made the management and protection of large mobility fleets even more challenging – particularly for those who have not previously considered it.”

“It is encouraging to see that Enterprise solutions are becoming a popular and effective way for businesses to boost security, and we continue to listen to our customers to develop integral solutions that address their day-to-day challenges. With Samsung Galaxy Enterprise Edition, we provide organisations with more choice, more control and more protection when managing their mobile fleets, so they can do less work and more business.”

The survey also asked decision-makers to outline where their mobile technology priorities were for 2021. Leading areas in included, key upgrades across security platforms (45%), outdated software (37%) and hardware (35%), with 5G also a notable inclusion. A third of respondents (33%) said they’re preparing to integrate 5G-ready devices into their organisations this year with the same number saying they will become an essential factor in the future of hybrid work.

From flagship devices, such as the newly launched Samsung Galaxy S21 5G Series, to A Series and Rugged models, Samsung offers a wide range of devices within its Enterprise Edition portfolio. For more information, please visit: https://www.samsung.com/uk/business/enterprise-edition/

+++

About Samsung for Business:

Samsung is committed to developing devices and solutions that are built for the way businesses are evolving today. By understanding the needs of organisations large and small, Samsung for Business provides innovative mobile-first technology that solves their challenges and brings new opportunities.

Backed up by Samsung’s unique defence-grade security platform, Knox, businesses can choose from a wide portfolio of devices knowing their company is in safe hands. Ranging from industry-ready and award-winning rugged devices, to top-spec Galaxy Enterprise Edition smartphones with full-service support, Samsung strives to deliver technology that powers business success.

For more information, https://www.samsung.com/uk/business/.

###

[1] https://www2.deloitte.com/uk/en/pages/consumer-business/articles/consumer-tracker.html

[2] The research was carried out by Ketchum Research and Analytics, on behalf of Samsung. A total of 1,000 people aged 18+ were surveyed in the UK, including 600 employees and 400 decision-makers across the following industries: Financial Services and Professional Services. Fieldwork ran from 10^th February – 16^th February 2021 and was conducted by Vitreous World.

[3] https://www.beaming.co.uk/cyber-reports/2020-cyber-threat-analysis/

London, UK, 29th July 2020 – Samsung Electronics UK Ltd. has today revealed the results of a multi-industry research study into the use of rugged technology, looking at key benefits such as productivity and cost saving, resulting in nine out of ten who have experienced these first-hand, keen to invest in more.

The results showcased that rugged tech will form a pivotal role in the future of business, with 81% of users believing that tougher devices will be essential in their workplace over the next two years. Feedback from those currently using rugged tech was resoundingly positive, with over four in five (86%) claiming that the devices are beneficial to their job.

The research^[1] looked at employees and decision-makers across Construction, Manufacturing, Transport & Logistics, Health, Retail, Emergency Services, Utilities, and Automotive sectors to reveal current attitudes towards rugged technology. Rugged refers to hardware – including smartphones, tablets, laptops and wearables – designed to operate in extremely harsh environments and conditions, such as the award-winning Samsung Galaxy XCover Pro and the Galaxy Tab Active Pro.

Within the industries highlighted, Samsung uncovered an array of key insights into the benefits and attitudes towards the wider adoption of rugged tech, with those already using or deploying it in their workplace saying the following:

• Financial efficiency: More than nine out of ten (91%) have said investing in rugged tech has reduced their long-term company costs, with half claiming the reduced need for repairs and replacements is the major economic benefit.
• Lower the risk: Over 40% workers currently use their personal device for work, raising serious concerns around data security and associated business risks. By equipping employees with rugged devices, a third of users claimed that the standard of security improved.
• Productivity boost: Nearly half (45%) said that the improved level of productivity experienced when using the devices was a key benefit. With UK productivity currently 30% lower than the US, according to PwC, results suggest rugged tech could be a valuable tool to give businesses a boost.
• Tough tech: Over half (58%) said that its durability was the primary benefit, with 84% stating that their performance improved when not having to worry about the device breaking.

“At Samsung, we are committed to listening to the opinions and challenges faced by our customers and it is excellent to see that rugged tech is making a difference for its users and their businesses,” says Joe Walsh, Director of B2B at Samsung UK & Ireland.

“These results highlight a clear enthusiasm and demands for the growth of the rugged tech market, and it is encouraging to see how many users want to continue to invest in the future. As more businesses adopt this technology, we only anticipate the appreciation for its financial and performance-based benefits to rise. At Samsung, our unyielding passion for excellence ensures we always enable our customers to thrive with innovative devices that balance their needs by being easy to use and hard to break.”

While over two-thirds (68%) of rugged users claim that they cannot imagine work life without rugged technology, the survey also revealed a strong will from non-users to deploy it in the future.

• Over two-thirds (67%) of those that don’t currently deploy rugged tech would like to incorporate it into their workplace in the future.
• Over half (52%) non-users believe their company would perform better with rugged tech, supported by 81% of current users who say they have already seen an improvement.
• Nearly three-quarters (73%) of businesses not using rugged tech have never considered the financial benefits, but more than nine out of ten current users say that it has already reduced their costs.

Looking forward, the results suggest that rugged tech will form a pivotal part of digital transformation projects across many industries. Almost two-thirds (60%) of respondents believe that rugged tech will become imperative for their industry in the next two years, with 61% users stating that tougher devices will form a vital part of the 5G revolution.

To find out more about Samsung’s Rugged portfolio, including the Galaxy XCover Pro and Galaxy Tab Active Pro, please visit: https://www.samsung.com/uk/rugged-range/.

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About Samsung for Business:

Samsung is committed to developing devices and solutions that are built for the way businesses are evolving today. By understanding the needs of organisations large and small, Samsung for Business provides innovative mobile-first technology that solves their challenges and brings new opportunities.

Backed up by Samsung’s unique defence-grade security platform, Knox, businesses can choose from a wide portfolio of devices knowing their company is in safe hands. Ranging from industry-ready and award-winning rugged devices, to top-spec Galaxy Enterprise Edition smartphones with full-service support, Samsung strives to deliver technology that powers business success.

For more information, https://www.samsung.com/uk/business/.

[1] The research was carried out by Ketchum Research and Analytics, on behalf of Samsung. A total of 1,202 people aged 18+ were surveyed in the UK, including 601 employees and 601 decision-makers across the following industries: Construction, Manufacturing, Transport & Logistics, Health, Retail, Emergency Services, Utilities, and Automotive. Fieldwork ran from 18th June – 6th July 2020 and was conducted by Vitreous World.

London, UK – 25^th May 2020 –Samsung Electronics UK Ltd. today released new research that shows how Brits have become a budding nation of amateur chefs in recent weeks.

The poll of 1,500 UK adults shows how cooking has risen in popularity, with nearly half of respondents (49%) saying that they are currently cooking more than usual. From batch cooking and basic baking through to not-so-perfect puddings, Brits are upping the ante in the kitchen and experimenting more with new recipes. Cakes top the list of foods that Brits are experimenting with (47%), followed by main meals (42%) with puddings and desserts coming in third at 29% – and when it comes to these main meals Brits are really mixing it up!

According to the research the nation has been cooking a variety of different dishes in recent weeks. While British food is still often the order of the day with 66% saying that they are cooking more traditional recipes, 53% are also cooking more Italian food and 32% more Indian. The top five cuisines are then completed by Chinese (27%) and Mediterranean (23%). But just why are we getting more creative in the kitchen?

“I think that cooking and baking is something that lots of people want to do more of, but it is difficult to find the time. In recent weeks that has clearly changed, so I’m not surprised that people are doing more of it,” explains Bake Off star and 2019 winner David Atherton. “Cooking is also a fantastic thing to turn to when you need a distraction, whether it’s an elaborate cake or flavoursome meal, because the art of cooking can be totally absorbing. Personally, I find it helps me to escape from reality and get some much-needed headspace. It’s also something you can get really creative with, plus it has a tangible result – when your food comes out the oven you get a real sense of achievement, as though you’ve done something productive with your time. The best bit by far is that you can then reward yourself by eating your creation!”

It’s clear that many Brits are also recognising the benefits of keeping calm and cooking on, with three quarters saying that they hope to continue cooking more in future.

The growing phenomenon is only serving to reinforce that the kitchen really is the heart of the home, with almost 3 in 5 Brits agreeing that they believe this to be true. Similarly, 62% agree that the oven specifically is the hero of the kitchen, making it by default, the unsung hero of the home!

Food is also helping to bring the household together during these times, with 48% of multiple person households saying that they are sitting down to eat together more often. But while they may be eating at the same time, they are not necessarily eating the same meals. In fact, 30% are cooking more than one main meal a day to cater to different taste preferences, while 20% are cooking more than one main meal due to having different dietary requirements within their household. Fortunately, with appliances such as the Samsung Dual Cook Flex oven, this needn’t present too much of a problem.

“People often want to cook more than one thing at a time, whether that’s multiple courses, different meals due to taste preferences or dietary requirements, or because they are batch cooking multiple meals at one time,” explains Ruth Storey, Head of Marketing, Home Appliances, Samsung Electronics UK Ltd. “That’s why Samsung has developed its Dual Cook Flex range which gives you the ultimate flexibility in the kitchen. Offering the opportunity to divide the oven into two, so you can steam your fish or bake your cake all in the same oven at the same time, with no transfer of odours or tastes.”

Top 5 cuisines that Brits are cooking more of

1. English
2. Italian
3. Indian
4. Chinese
5. Mediterranean