“We believe technology should open doors to inspiration and connection,” said Sean Yun, President and CEO of Samsung Electronics Benelux. “Our partnership with the Van Gogh Museum is a powerful example of how mobile innovation can bring cultural experiences to life in more intuitive and personal ways for people everywhere.”

Officially launched on June 10, the Van Gogh Museum’s redesigned audio tour uses 1,600 Galaxy S25+ smartphones to deliver an upgraded storytelling experience, replacing the previous audio tour hardware with a more compact, lightweight and user-friendly interface. Visitors also benefit from clearer voice audio and enhanced display quality — which enable rich, detailed visuals.

As part of the long-term vision for this partnership, Samsung and the Van Gogh Museum are working on further upgrades to the audio tour that will integrate Samsung’s renowned Galaxy AI features for a more personalised visitor experience.

To commemorate this multi-year collaboration, Samsung will launch Van Gogh Museum branded cases created exclusively for Galaxy smartphones. The designs are inspired by Vincent van Gogh’s famous paintings including the Sunflowers and his self-portrait. These promotional items will be available for purchase at Samsung Experience Stores and the Samsung Online Store in the Netherlands, as well as at the Van Gogh Museum store and its online store.

“At the Van Gogh Museum, we aim to be at the top of our game and in response to our own times, and to do so in our own innovative way,” said Emilie Gordenker, Director of the Van Gogh Museum. “We are delighted to collaborate with Samsung as a technology partner to make the museum experience even more engaging.”

Samsung Electronics Co., Ltd., a global leader in innovation and technology, proudly announces the availability of the Galaxy S25 Edge in Europe from May 30 2025. The latest addition to the Galaxy S series, the first-of-its-kind S25 Edge reinforces Samsung’s commitment to cutting-edge innovation, refined design and an exceptional user experience.

At just 5.8mm thin and weighing 163g, the Galaxy S25 Edge redefines compact smartphone design while preserving the iconic Galaxy S series aesthetic. Its sleek, curved profile and titanium frame offer both style and durability, enhanced by the durable Corning® Gorilla® Glass Ceramic 2 for lasting display protection.

With massive all-day battery life^[1] and fast charging, whether you’re using it to capture incredible content, navigate around a new city, or watch your favorite TV series on a flight, you can get a lot out of a single charge^[2].

The Dynamic AMOLED 2X display, now with Adaptive Vision Booster, delivers stunning visuals and seamless multitasking. The device is available a range of stylish colorways: Titanium Silver, Titanium Jetblack and Titanium Icyblue.

The Galaxy S25 Edge offers our most natural, context-aware mobile AI experience, with Galaxy AI integrated at almost every touchpoint with personalised, multimodal features. Like the rest of the S25 series, it delivers seamless AI across apps to simplify daily tasks. Features like Now Brief and Now Bar^[3] integrate more deeply into routines and support third-party apps – for smarter reminders during everyday moments like commuting and dining.

Photography enthusiasts will appreciate the upgraded camera system – a 200MP wide lens delivers the iconic Galaxy S camera experience, now enhanced with advanced Nightography for over 44% improved brightness^[4] in low-light environments, thanks to its ultra-high resolution and large pixel size.

Powered by the same ProVisual Engine as the Galaxy S25, the S25 Edge delivers pro-grade enhancements – sharper details in textures like clothing and plants, and lifelike skin tones in portraits.

Crafted for performance, the Galaxy S25 Edge offers pro-level photography, personalised AI, and more – redefining what a smartphone can be in a sleek design.

For more information about the new Samsung Galaxy S25 Edge, visit www.samsung.com

Pricing

Galaxy S25 Edge RRP:

• 256 GB – £1099
• 512GB – £1199

Offer

Claim a Galaxy Tab A9+ worth £259 when you purchase the Galaxy S25 Edge from a Participating Retailer^[5]

[1]Actual battery life varies by network environment, feature and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2025.03.12-2025.03.20 in US with pre-release versions of SM-S937 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

[2]Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 3786mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[3]Samsung account login and network connection required.

[4]Compared to Galaxy S25.

[5]Purchase a Galaxy S25 Edge by 26/06/2025 from a Participating Retailer. Claim by visiting: www.samsungoffers.claims/summerupgrade within 30 days of purchase. UK/ROI. 18+ only. For full T&Cs, see www.samsungoffers.claims/summerupgrade.